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THE DESI DESIGN
The Desi Designers #8: Nashra Balagamwala+. Today we have in profile a super talented experiential designer, Nashra Balagamwala. Currently based in New York, she has worked Read More. + 4 years ago. Branding,Design.
ABOUT | THE DESI DESIGN About. The Desi Design is the Pakistani magazine for Design, Branding and Advertising. Our mission is to be the voice and forum for these industries in Pakistan, and for the people associated with them. We are based in Karachi and New York City. STORIES | THE DESI DESIGN The Pakistani magazine for design, branding, advertising, media andvisual culture..
THE WORLD’S BEST COUNTRY BRANDS Peru. Perhaps one of the most beautiful icons in the recent history of graphic design, the Peru symbol is a take on the iconic Machu Picchu Ruins. Posted in Branding, Design, Tuesday Top Ten · Tagged: best destination brands, country branding, nation brands. WORLD’S BEST AIRLINE LIVERY DESIGNS World’s Best Airline Livery Designs. We’re starting a new section on The Desi Design called Tuesday Top Ten in which we profile and celebrate happenings and things related to design, branding and advertising from Pakistan and beyond. To kick things off, we have the very first Tuesday Top Ten featuring the World’s Best Airline LiveryDesigns.
ONOMORE | THE DESI DESIGN Omore Frooze Magic Hat TVC from The Desi Design on Vimeo. Let’s skip the bit about the kid taking ice-cream out of a frikkin lunch box. Let’s assume that not melting by recess time is one of its ‘magic’ properties. The portrayalthe teacher as the villain and her humiliation, however, cannot and EXPLORING IDENTITY THROUGH DESIGN A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop singers coming to the remotest of Pakistani towns. We just bumped into one of her projects that takes an interesting take on identity and culture,LASSI TOU PHASSI
Omung Lassi was sourced from the lower-priced Omung dairy liquid and retailed at Rs 15 for a 200 ml pack. This new, Olper’s branded, lassi is sourced from the more premium Olper’s milk and has a richer, creamier texture. This change is reflected in the price aswell: a
RECOMMENDATIONS FOR A REVIVAL 8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no secret that Pakistani cinema is going through a welcome renaissance. Gone are the days wh HUM NETWORK’S NEW CLOTHESTHE DESI DESIGN
The Desi Designers #8: Nashra Balagamwala+. Today we have in profile a super talented experiential designer, Nashra Balagamwala. Currently based in New York, she has worked Read More. + 4 years ago. Branding,Design.
ABOUT | THE DESI DESIGN About. The Desi Design is the Pakistani magazine for Design, Branding and Advertising. Our mission is to be the voice and forum for these industries in Pakistan, and for the people associated with them. We are based in Karachi and New York City. STORIES | THE DESI DESIGN The Pakistani magazine for design, branding, advertising, media andvisual culture..
THE WORLD’S BEST COUNTRY BRANDS Peru. Perhaps one of the most beautiful icons in the recent history of graphic design, the Peru symbol is a take on the iconic Machu Picchu Ruins. Posted in Branding, Design, Tuesday Top Ten · Tagged: best destination brands, country branding, nation brands. WORLD’S BEST AIRLINE LIVERY DESIGNS World’s Best Airline Livery Designs. We’re starting a new section on The Desi Design called Tuesday Top Ten in which we profile and celebrate happenings and things related to design, branding and advertising from Pakistan and beyond. To kick things off, we have the very first Tuesday Top Ten featuring the World’s Best Airline LiveryDesigns.
ONOMORE | THE DESI DESIGN Omore Frooze Magic Hat TVC from The Desi Design on Vimeo. Let’s skip the bit about the kid taking ice-cream out of a frikkin lunch box. Let’s assume that not melting by recess time is one of its ‘magic’ properties. The portrayalthe teacher as the villain and her humiliation, however, cannot and EXPLORING IDENTITY THROUGH DESIGN A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop singers coming to the remotest of Pakistani towns. We just bumped into one of her projects that takes an interesting take on identity and culture,LASSI TOU PHASSI
Omung Lassi was sourced from the lower-priced Omung dairy liquid and retailed at Rs 15 for a 200 ml pack. This new, Olper’s branded, lassi is sourced from the more premium Olper’s milk and has a richer, creamier texture. This change is reflected in the price aswell: a
RECOMMENDATIONS FOR A REVIVAL 8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no secret that Pakistani cinema is going through a welcome renaissance. Gone are the days wh HUM NETWORK’S NEW CLOTHES STORIES | THE DESI DESIGN This Week’s Tuesday Top 10 is a look at some of the best nation brands from around the world, presented in a not-so-strict but nevertheless ascending order. ONOMORE | THE DESI DESIGN Omore Frooze Magic Hat TVC from The Desi Design on Vimeo. Let’s skip the bit about the kid taking ice-cream out of a frikkin lunch box. Let’s assume that not melting by recess time is one of its ‘magic’ properties. The portrayalthe teacher as the villain and her humiliation, however, cannot and MARKETING | THE DESI DESIGN The Pakistani magazine for design, branding, advertising, media andvisual culture..
RECOMMENDATIONS FOR A REVIVAL 8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no secret that Pakistani cinema is going through a welcome renaissance. Gone are the days wh KASHMIR’S NEW CLOTHES Kashmir’s New Clothes. Posted 7 years ago by The Desi Design. One of the numerous oil and ghee brands adorning the greasy shelves of superstores, hypermarts and karyanas across the nation, Kashmir Banaspati, recently shed its old skin and put on a new look. Competing in a crowded category with leading brands like Dalda, Habib and SoyaSupreme
BANK ALFALAH’S WAY FORWARD, STARTING WITH A REBRAND Bank Alfalah is the sixth largest bank in Pakistan. Owned by the Abu Dhabi Group which also owns Warid Telecom and Wateen, Bank Alfalah has been around since 1992. The bank has been revealing a redesigned brand slowly and unsteadily over the past several months. KESC SHOCKS KARACHIITES WITH NEW BRANDING Karachi Electric Supply Company or KESC is the company that carries out the herculean task of powering the sprawling seaside metropolis of Karachi, the third largest city in the world. The long-state-owned-and-now-owned-by-Abraaj-Capital power utility has recently shed its old skin and emerged as K THE DESI DESIGNERS #8: NASHRA BALAGAMWALA Tell us about your project Paltering Politicians? Paltering Politicians is a game of moral dilemmas that uses examples from actual incidents, such as forging documents in Calibri, saying "corruption is our right" or "a degree is a degree whether fake or real" The goal of the game is to either prove yourself to be the hero that Pakistan needs, or the reason for its demise. 2012 | THE DESI DESIGN The Pakistani magazine for design, branding, advertising, media andvisual culture..
FAYSAL BANK’S AMBITIONS Faysal Bank’s ambitions. Posted 9 years ago by The Desi Design. Here I am, starting a new week with a post on yet another Pakistani bank. Faysal Bank has recently released a campaign, based on the tagline ‘Bank on Ambition’. I first came across the campaign when I saw this print ad in the Express Tribune.close
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Latest
EXPLORING IDENTITY THROUGH DESIGN+ A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop...Read More+
Latest
A CULTURALLY-RICH TAKE ON PAKISTAN’S CURRENCY NOTES+ Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...Read More+
Culture , Design
, Interview
EXPLORING IDENTITY THROUGH DESIGN+ A few years ago, we collaborated with Pakistani-American artist Isha Bhatti on a project that imagined the biggest American pop...Read More+
1
year ago
Entertainment
A CULTURALLY-RICH TAKE ON PAKISTAN’S CURRENCY NOTES+ Currency notes are some of the most ubiquitous artefacts in modern society. Primarily a tool of economic activity, they are...Read More+
1
year ago
Culture
, Design
THE DESI DESIGNERS #8: NASHRA BALAGAMWALA+ Today we have in profile a super talented experiential designer, Nashra Balagamwala. Currently based in New York, she has worked...Read More+ 2
years ago
Branding , Design
OUR VIEW OF THE BRAND NEW CONFERENCE 2015+ In September this year, Najwat from The Desi Design attended the Annual Brand New Conference in New York City. The...Read More+
4 years ago
Culture
, Design
ORIGINAL IS NOTHING+ Nothing is original. Not even the title of this article. Not even you and not even I. Mere adaptations pieced together...Read More+ 4
years ago
Design , Interview
THE DESI DESIGNERS: #7: ANUM AWAN+ For the seventh episode of our The Desi Designers Series, we interviewed Boston-based Pakistani designer Anum Awan. Hailing from Lahore, Anum attended...Read More+
4
years ago
Entertainment
NATIONAL KA PAKISTAN: A TEXTBOOK EXAMPLE OF GREAT BRANDED CONTENT+ We have already said that we think this fun travel + food show is brilliant. Visuals that seem taken right...Read More+
4 years
ago
Advertising ,
Entertainment ,
Marketing , Media
RECOMMENDATIONS FOR A REVIVAL+ 8 Pakistani films have been released this year. 7 more are waiting in line. This is unprecedented. It is no...Read More+
4 years
ago
Advertising ,
Branding , Design
, Marketing
BANK ALFALAH’S WAY FORWARD, STARTING WITH A REBRAND+ Bank Alfalah is the sixth largest bank in Pakistan. Owned by the Abu Dhabi Group which also owns Warid Telecom and Wateen,...Read More+
5 years ago
Advertising ,
Branding , Design
, Marketing
14 WORST BRAND HAPPENINGS OF 2014+ It's that time of the year again. The world of brands and advertising moved full throttle all through the year...Read More+
5
years ago
Advertising ,
Marketing
CONSUMER GOODS: RISE OF THE GERMS+ Max Dishwash has just released its germ killing concoction that will wipe away evey single germ on every single piece...Read More+
6
years ago
Entertainment
LASSI TOU PHASSI+
Ace food conglomerate from Pakistan, Engro Foods, has spawned several brands in its less than a decade of existence. Some...Read More+ 6 years
ago
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