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THE NEW ROI
How B2Bs and B2Cs Reach Success With an Influencer Marketing Strategy. From creating buzz around a new product launch to boosting conference attendance, influencer marketing helps brands surpass their marketing initiatives and business goals. Insightpool works closely with both B2B and B2C brands to identify relevant influencers and engage with WELCOME TO THE AGE OF INFLUENCE SERIES Q&A: Talking Influence with the Go-Getter Girl. Shinjini Das (@SpeakerShinjini) turned her love for public speaking into a career. She discusses what it means to be a professional influencer and the importance of staying authentic with your audience. THE SEVEN KEY CHARACTERISTICS OF A SOCIAL MEDIA INFLUENCER Hillary Byers Settle is the Director of Marketing at Insightpool, the Influencer Marketing platform. She is a digital marketing buff, vintage enthusiast, ultimate fashion junkie, and enjoys building new relationships on social.STEVEN MAIL
Steven Mail – Investor and Senior Advisor. Steven Mail was the founder of the largest single manager global macro hedge fund in Europe. His investments center around companies that deliver insights to hidden areas of the enterprise. He is an ambassador for business to Scotland and an advisor to the Endeavor organization. INFLUENCER FAIL: DISNEY DROPS PEWDIEPIE PewDiePie is making headlines again – for all the wrong reasons. Last week, Wall Street Journal reported that PewDiePie, whose real name is Felix Kjellberg, posted videos with anti-Semitic messages.As reported in Adweek, YouTube has taken PewDiePie off the “Google Preferred” list, which aggregates the top content on YouTube, and is dropping a planned second season of the Scare #UPSFOOTBALLTOWN NOMINATION Every college town has its landmark businesses. Nominate your favorite #UPSFootball Town Business Landmark. HOW WILL YOUR BRAND BENEFIT FROM INFLUENCER MARKETING Influencer marketing is definitely on the rise for 2017 and will only continue its growth through next year. But what is so beneficial? What can an influencer marketing campaign do for your brand? While these are great questions, influencer marketing is a great move for any business in any industry vertical. Let’s talk about that. HOW SALES TEAMS CAN BE GENUINE BEFORE GOING SOCIAL The sales technology space has changed significantly in just the past year: new tools have been built to support new processes, older processes have been revived with new solutions, and current processes are being tweaked to fit today’s B-to-B sales environment. INFLUENCER MARKETING PLATFORM, TOOLS, AND SOFTWARE Insightpool’s Universal Search, the “Google for Influencers,” is the most robust influencer database in the world. Use the new search bar the same way you would use Google. Type in multiple topics to filter through influencers from more than 100 networks, including Facebook, Twitter, Instagram, and Pinterest. Learn More. SOCIAL MEDIA INFLUENCER MARKETING RESOURCES Boost your social influencer marketing efforts with reliable information from our influencer marketing resources.THE NEW ROI
How B2Bs and B2Cs Reach Success With an Influencer Marketing Strategy. From creating buzz around a new product launch to boosting conference attendance, influencer marketing helps brands surpass their marketing initiatives and business goals. Insightpool works closely with both B2B and B2C brands to identify relevant influencers and engage with WELCOME TO THE AGE OF INFLUENCE SERIES Q&A: Talking Influence with the Go-Getter Girl. Shinjini Das (@SpeakerShinjini) turned her love for public speaking into a career. She discusses what it means to be a professional influencer and the importance of staying authentic with your audience. THE SEVEN KEY CHARACTERISTICS OF A SOCIAL MEDIA INFLUENCER Hillary Byers Settle is the Director of Marketing at Insightpool, the Influencer Marketing platform. She is a digital marketing buff, vintage enthusiast, ultimate fashion junkie, and enjoys building new relationships on social.STEVEN MAIL
Steven Mail – Investor and Senior Advisor. Steven Mail was the founder of the largest single manager global macro hedge fund in Europe. His investments center around companies that deliver insights to hidden areas of the enterprise. He is an ambassador for business to Scotland and an advisor to the Endeavor organization. INFLUENCER FAIL: DISNEY DROPS PEWDIEPIE PewDiePie is making headlines again – for all the wrong reasons. Last week, Wall Street Journal reported that PewDiePie, whose real name is Felix Kjellberg, posted videos with anti-Semitic messages.As reported in Adweek, YouTube has taken PewDiePie off the “Google Preferred” list, which aggregates the top content on YouTube, and is dropping a planned second season of the Scare #UPSFOOTBALLTOWN NOMINATION Every college town has its landmark businesses. Nominate your favorite #UPSFootball Town Business Landmark. HOW WILL YOUR BRAND BENEFIT FROM INFLUENCER MARKETING Influencer marketing is definitely on the rise for 2017 and will only continue its growth through next year. But what is so beneficial? What can an influencer marketing campaign do for your brand? While these are great questions, influencer marketing is a great move for any business in any industry vertical. Let’s talk about that. HOW SALES TEAMS CAN BE GENUINE BEFORE GOING SOCIAL The sales technology space has changed significantly in just the past year: new tools have been built to support new processes, older processes have been revived with new solutions, and current processes are being tweaked to fit today’s B-to-B sales environment. 4 WAYS TO INCREASE INFLUENCER ENGAGEMENT Do you remember the first time you saw your high school crush? No? Me either. But if you were to remember this magical moment, it probably involved you trying to stare at this Greek god or goddess without being seen from across your algebra classroom. You probably had to find a way to make it look natural just in case this perfect specimen happened to look in your direction with those soft SLOW YOUR ROLL: BUILDING SOCIAL RELATIONSHIPS We live in a world where time is money, information is instant, and the need-it-now mentality prevails. Even dating is on hyper speed, thanks to mobile apps that simplify the search for romance down to the swipe of a finger. Technology, business, and subsequently, life, are hurtling full speed ahead—blink, and you might miss something. USING GIFS TO BOOST SOCIAL ENGAGEMENT Whether you pronounce them “jifs” or “ghifs,” GIFs have become one of the funny heroes of social media. Since 1987, the 8-bit per pixel interface has been used everywhere from blogs to wikis to show video-like images with the data capabilities closer to that of apicture.
INFLUENCER FAIL: DISNEY DROPS PEWDIEPIE PewDiePie is making headlines again – for all the wrong reasons. Last week, Wall Street Journal reported that PewDiePie, whose real name is Felix Kjellberg, posted videos with anti-Semitic messages.As reported in Adweek, YouTube has taken PewDiePie off the “Google Preferred” list, which aggregates the top content on YouTube, and is dropping a planned second season of the ScareGUEST BLOG ARCHIVES
The sales technology space has changed significantly in just the past year: new tools have been built to support new processes, older ReadMore
YOU WANT ME TO DO WHAT? Shannon Peng is currently the senior integrated marketing manager at Ingram Micro and a self-proclaimed digital trendsetter who loves pushing the limits and sharing her passion for digital marketing and social selling. Here, she shares how her first direct tweet changed her outlook—and the three ways yours can change, too. WOM SCORE: MEASURE WORD OF MOUTH MARKETING EFFORTS As the original “social media,” Word of Mouth Marketing is hardly a new concept. Since the dawn of communication and story telling, people have been finding ways to express their opinions, share their likes and dislikes, and gather information from trusted sources throughout the ages. HOW SALES TEAMS CAN BE GENUINE BEFORE GOING SOCIAL The sales technology space has changed significantly in just the past year: new tools have been built to support new processes, older processes have been revived with new solutions, and current processes are being tweaked to fit today’s B-to-B sales environment. THE 5 PIECES OF DATA YOU SHOULD BE MONITORING WITH TWITTER If you aren’t frequently looking at your Twitter Analytics dashboard, you’re missing out on a data treasure trove. Unless you’re spending big money to pay a third-party vendor for information, Twitter Analytics is the only place to get it. Once you login to the Analytics dashboard, here are five things you’ll learn. TWITTER INCREASES FOLLOW LIMIT FROM 2,000 TO 5,000 On October 27th, 2015, Twitter announced they would increase the follow cap from 2,000 to 5,000. Previously, users were allowed to freely follow up to 2,000 accounts. After 2,000 followers, brands were then restricted based on a user’s follow-to-follower ratio. INFLUENCER MARKETING PLATFORM, TOOLS, AND SOFTWARE Insightpool’s Universal Search, the “Google for Influencers,” is the most robust influencer database in the world. Use the new search bar the same way you would use Google. Type in multiple topics to filter through influencers from more than 100 networks, including Facebook, Twitter, Instagram, and Pinterest. Learn More. INSIGHTPOOL'S INFLUENCER MARKETING PLATFORM Earned Influencer Marketing Done Right Insightpool’s Influencer Marketing platform is an omni-channel approach to identifying, activating, and optimizing your marketing campaigns. With access to more than 100 social networks- not just Facebook, Twitter, and Instagram, but also networks like LinkedIn, Vimeo, Yelp!, and Reddit- it’s no wonder we work with the world’s leading companies. SOCIAL MEDIA INFLUENCER MARKETING RESOURCES Boost your social influencer marketing efforts with reliable information from our influencer marketing resources.THE NEW ROI
How B2Bs and B2Cs Reach Success With an Influencer Marketing Strategy. From creating buzz around a new product launch to boosting conference attendance, influencer marketing helps brands surpass their marketing initiatives and business goals. Insightpool works closely with both B2B and B2C brands to identify relevant influencers and engage with INFLUENCER MARKETING GLOSSARY: THE TOP TERMS YOU SHOULD KNOW Influencer: Anyone with the ability to influence how others think or make decisions. Influencer Marketing: A marketing strategy that involves identifying and engaging with influencers and their audiences in an effort to increase brand awareness, brand-audience engagement, and sales. There are two types of Influencer Marketing: EarnedInfluence
FINDING THE RIGHT SOCIAL INFLUENCERS: RELEVANCE It’s no secret influencer marketing has been a hot topic for marketers this year. The question is no longer why to execute an influencer campaign, but how to find the best earned influencers for your campaign.. Over the next three weeks, we’re going to be tackling how to identify high-quality social influencers. SLOW YOUR ROLL: BUILDING SOCIAL RELATIONSHIPS We live in a world where time is money, information is instant, and the need-it-now mentality prevails. Even dating is on hyper speed, thanks to mobile apps that simplify the search for romance down to the swipe of a finger. Technology, business, and subsequently, life, are hurtling full speed ahead—blink, and you might miss something. THE UNIQUE BENEFITS OF MEGA, MACRO, AND MICRO INFLUENCERS The benefits to mega-influencers is obvious – they have massive reach and the advertisement will be seen by incredible amounts of people. If a company is looking to simply get their product or brand seen by millions of people, mega-influencers are the right kind of influencers for them. One problem, however, is that mega-influencerscan be
STEVEN MAIL
Steven Mail – Investor and Senior Advisor. Steven Mail was the founder of the largest single manager global macro hedge fund in Europe. His investments center around companies that deliver insights to hidden areas of the enterprise. He is an ambassador for business to Scotland and an advisor to the Endeavor organization. USING GIFS TO BOOST SOCIAL ENGAGEMENT Whether you pronounce them “jifs” or “ghifs,” GIFs have become one of the funny heroes of social media. Since 1987, the 8-bit per pixel interface has been used everywhere from blogs to wikis to show video-like images with the data capabilities closer to that of apicture.
INFLUENCER MARKETING PLATFORM, TOOLS, AND SOFTWARE Insightpool’s Universal Search, the “Google for Influencers,” is the most robust influencer database in the world. Use the new search bar the same way you would use Google. Type in multiple topics to filter through influencers from more than 100 networks, including Facebook, Twitter, Instagram, and Pinterest. Learn More. INSIGHTPOOL'S INFLUENCER MARKETING PLATFORM Earned Influencer Marketing Done Right Insightpool’s Influencer Marketing platform is an omni-channel approach to identifying, activating, and optimizing your marketing campaigns. With access to more than 100 social networks- not just Facebook, Twitter, and Instagram, but also networks like LinkedIn, Vimeo, Yelp!, and Reddit- it’s no wonder we work with the world’s leading companies. SOCIAL MEDIA INFLUENCER MARKETING RESOURCES Boost your social influencer marketing efforts with reliable information from our influencer marketing resources.THE NEW ROI
How B2Bs and B2Cs Reach Success With an Influencer Marketing Strategy. From creating buzz around a new product launch to boosting conference attendance, influencer marketing helps brands surpass their marketing initiatives and business goals. Insightpool works closely with both B2B and B2C brands to identify relevant influencers and engage with INFLUENCER MARKETING GLOSSARY: THE TOP TERMS YOU SHOULD KNOW Influencer: Anyone with the ability to influence how others think or make decisions. Influencer Marketing: A marketing strategy that involves identifying and engaging with influencers and their audiences in an effort to increase brand awareness, brand-audience engagement, and sales. There are two types of Influencer Marketing: EarnedInfluence
FINDING THE RIGHT SOCIAL INFLUENCERS: RELEVANCE It’s no secret influencer marketing has been a hot topic for marketers this year. The question is no longer why to execute an influencer campaign, but how to find the best earned influencers for your campaign.. Over the next three weeks, we’re going to be tackling how to identify high-quality social influencers. INSIGHTPOOL'S INFLUENCER MARKETING PLATFORM Influencer Marketing Strategies Done Right Insightpool’s Influencer Marketing platform is an omni-channel approach to identifying, activating and optimizing your marketing campaigns. INSIGHTPOOL IN THE PRESS Insightpool adds Facebook Topic Data to its Audience Insights product April 20, 2016 Insightpool has announced the addition of Facebook Topic Data to Audience Insights, a new module in its social media marketing platform.Like others before it, Insightpool’s topic data comes via a deal with DataSift, the company that Facebook partnered with last year. to open up its data firehose to select "AND THE AWARD GOES TO..." “Insightpool took the Rare Country Awards to the next level by connecting our readers to the industry’s biggest names in country music, helping make it our most successful campaign to date, earning 80 million plus impressions and close to one million votes from fans across the country.” WHAT IS CRM FOR MARKETING? CRM stands for Customer Relationship Management. Basically, a CRM system stores customer and lead information. One might say it’s anaddress book.
DOCUSIGN CALIFORNIA DREAMIN' AT #DF16 DocuSign’s Marketing Challenges. DocuSign partnered with Insightpool before Dreamforce 2016, an annual conference in San Francisco, California.Their goal was a common B2B inititative: drive attendance to DevForest, a developer meet-up during the conference. CCM HOCKEY | INSIGHTPOOL CCM Hockey Uses Insightpool to Increase Brand Awareness and Engagement. CCM Hockey, legendary hockey brand that has been rooted in performance for over a century, continues to be innovators in the hockey industry by using the Insightpool marketing platform to increase brand awareness and engagement through a range of targetedinitiatives.
THE 5 PIECES OF DATA YOU SHOULD BE MONITORING WITH TWITTER If you aren’t frequently looking at your Twitter Analytics dashboard, you’re missing out on a data treasure trove. Unless you’re spending big money to pay a third-party vendor for information, Twitter Analytics is the only place to get it. Once you login to the Analytics dashboard, here are five things you’ll learn. INSIGHTPOOL ANNOUNCEMENT: MERGER WITH TRENDKITE AND UNION For me, today is only sweet. I am thrilled to announce that today Insightpool has merged with TrendKite and Union Metrics; two organizations that share our vision for the future of social and earned media. In my entire career, I have never been more excited about the path forward. Not just because this is a great result for our shareholders; itLAURIE ANN GOLDMAN
Laurie Ann Goldman served as Chief Executive Officer of rapidly growing Spanx, Inc. since 2002. Prior to joining privately-held Spanx, she served for ten years at The Coca-Cola Company in a number of leading marketing roles. HOLLAND AMERICA USES UNIVERSAL SEARCH TO ENGAGE WITH NEW g ã ¬ @Insightpool www.insightpool.com HOLLAND AMERICA'S MARKETING GOALS Luxury cruise line Holland America carries its passengers to 400+ ports in over 100 countries across the world.* Careers
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