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Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State Univers THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE Imagine the world of American brewing in 1980 like you would a new continent. The first pioneers had landed, set up a beachhead, and were prepared to fan out and stake their claims. At that moment, none of them knew much about the continent, nor BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL What We Know Deschutes has purchased most of Boneyard, but Founder Tony Lawrence will retain the Bend pub and Boneyard’s CBD soda. Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their bigDIFFICULT SUBJECTS
Update, 9 am, May 20.Mike Hunsaker, owner of Grains of Wrath, posted an initial response on Facebook and Instagram, and then a few hours later added a second response.I am posting both in full. His firststatement:
A WHOLE LOTTA NEW HOP VARIETIES BEERVANABOOKSPODCASTCONSULTINGPOSTSABOUTPRIORITIZING BRANDING ANDMARKETING
Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State Univers THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE Imagine the world of American brewing in 1980 like you would a new continent. The first pioneers had landed, set up a beachhead, and were prepared to fan out and stake their claims. At that moment, none of them knew much about the continent, nor BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL What We Know Deschutes has purchased most of Boneyard, but Founder Tony Lawrence will retain the Bend pub and Boneyard’s CBD soda. Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their bigDIFFICULT SUBJECTS
Update, 9 am, May 20.Mike Hunsaker, owner of Grains of Wrath, posted an initial response on Facebook and Instagram, and then a few hours later added a second response.I am posting both in full. His firststatement:
A WHOLE LOTTA NEW HOP VARIETIES BREWDOG AND THE INTERSECTIONS OF ABUSE The collective set up a Twitter account that has already attracted ~10,000 followers and counting, and the letter has garnered news stories in dozens of outlets, including most of the major British newspapers.The letter specifically called out co-founder James Watt as the locus of toxicity, and he has responded.The company is also doing damage control, trying not to dismiss the charges while THE DIFFICULT MIDDLE MARKET A comment by the Beeronomist highlights where craft beer is headed in a post-pandemic era in which large companies have abandoned beer for seltzers and FMBs as more reliable vehicles for national sales. Depending on how and where you look at that situation, it THE MAKING OF A CLASSIC: THORNBRIDGE JAIPUR Pay close attention to what pours from the cask engines of English pubs, and you’ll notice the beer has gotten juicer and more daring. Even old-school breweries have tuned up their ales. This change owes a lot to today’s classic, Thornbridge Jaipur IPA. THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING We need to talk about Italian pilsners. This slow-burning style has been picking up fans—especially among brewers—for several years. The first folks to make it, like Matt Brinyldson, who introduced Pivo Pils at Firestone Walker, were aware of the source beer: Birrificio Italiano’s Tipopils and created examples informed by first-handexperience.
ARE PILSNERS *REALLY* THE HARDEST BEERS TO MAKE? I have heard some variation on that comment (which comes from the Spectacular Failures podcast episode one Schlitz) for decades. The comparator isn’t always an IPA, but the idea—that pilsners are the hardest beers to make—has been repeated constantly since I’ve beenwriting about beer.
CIDER SATURDAY: HOW ANGRY ORCHARD IS MADE, AN INTERVIEW No matter what you think of the ciders of Angry Orchard, you must contend with them. The current explosion in cider has been fueled in large part by Boston Beer's apple division, and America's understanding of cider is being shaped by Angry Orchard's flavor palate. More than one THE LIFE AND TIMES OF BILL COORS Indeed, there’s something of an irony in the backlash against Coors, which came to champion LGBTQ and nonwhite communities. Coors spent his life building a company to be not only one of the largest breweries in the world, but one that was a mirror-image of the values he held. PORTLAND'S BEST BREWERIES 2019 When Breakside debuted in 2010 in the distant Northeast neighborhood of Woodlawn, it was known for its eclecticism, including many “gastronomic” beers with fruits, vegetables, and spices. THEAKSTON'S OLD PECULIER One of the more recognizeable imports--available in the US for decades--is Theakston's Old Peculier . Anyone who's taken the plunge knows that the beer is itself peculiar, but probably they don't know the half of it. Theakston's is a beer with a lot of stories. Let's start out with the pecu HOW TO SCREW YOUR BREWER: THE CASE OF TOPPLING GOLIATH A remarkable--remarkably unfortunate--thing is happening in the Hawkeye State.Bryan Roth has the details: In a court filing issued on July 26, Iowa's Toppling Goliath Brewing Co. sought an injunction to stop a former brewer from working in the same position for BEERVANABOOKSPODCASTCONSULTINGPOSTSABOUTPRIORITIZING BRANDING ANDMARKETING
Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State UniversDIFFICULT SUBJECTS
Last week, Brienne Allan, who works at Notch in Massachusetts, began posting reports on Instagram of incidents of harassment and worse from women working in beer (she was not talking about Notch). Although we’ve known for years this is a problem, the sheer volume of cases Brienne posted left us all dazed and very sad. THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING A WHOLE LOTTA NEW HOP VARIETIES BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their big brewery—handy, since their volume is way down. As a part of the deal, Lawrence received an ownership stake in Deschutes. Importantly, their distributors don’t line up, and Ezra reported that they may try to keep draft THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE The story of Pete's is an interesting case study in brewing failures of the 90s, but it's too often told as a business story. What fascinates me is the failure of the style to take hold. In that great land grab, founder Pete Slosberg went all-in on browns, and for a decade it looked like Shangri-la. But then something happened; tasteschanged
ALL THE NEW MONASTERY BREWERIES Subiaco Abbey was founded by Swiss monks in 1878 and began brewing at the end of 2018 in a shed on the monastery grounds. Brother Basil Taylor makes a classic lineup of American-style beers, including amber, red, and nut brown ales as well as IPA and stout. Braxatorium Parcensis, Norbertine. (Park Abbey, Belgium, 2019). BLITZ WEINHARD COMMERCIAL FROM THE 60S There are an interesting series of commercials from the 60s featuring the jingle on this commercial--one of the more involved, lyrically, of any made. In the one I'm posting here, they've gone for the theme of the river, and the ad shows the mighty Willamette and recalls a timewhen you could walk
THE LIFE AND TIMES OF BILL COORS The Life and Times of Bill Coors. Bill Coors was an important and unusually successful corporate titan; he was also a plutocrat who sought absolute control over his workers and whose toxic racial politics sparked decades-long boycotts. William Kistler Coors died in Colorado on October 13. He was 102. Had he died earlier, his passingmight have
HOW TO SCREW YOUR BREWER: THE CASE OF TOPPLING GOLIATH How to Screw Your Brewer: The Case of Toppling Goliath. A remarkable--remarkably unfortunate--thing is happening in the Hawkeye State. Bryan Roth has the details: In a court filing issued on July 26, Iowa's Toppling Goliath Brewing Co. sought an injunction to stop a former brewer from working in the same position for his brother'sbusiness in
BEERVANABOOKSPODCASTCONSULTINGPOSTSABOUTPRIORITIZING BRANDING ANDMARKETING
Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State UniversDIFFICULT SUBJECTS
Last week, Brienne Allan, who works at Notch in Massachusetts, began posting reports on Instagram of incidents of harassment and worse from women working in beer (she was not talking about Notch). Although we’ve known for years this is a problem, the sheer volume of cases Brienne posted left us all dazed and very sad. THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING A WHOLE LOTTA NEW HOP VARIETIES BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their big brewery—handy, since their volume is way down. As a part of the deal, Lawrence received an ownership stake in Deschutes. Importantly, their distributors don’t line up, and Ezra reported that they may try to keep draft THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE The story of Pete's is an interesting case study in brewing failures of the 90s, but it's too often told as a business story. What fascinates me is the failure of the style to take hold. In that great land grab, founder Pete Slosberg went all-in on browns, and for a decade it looked like Shangri-la. But then something happened; tasteschanged
ALL THE NEW MONASTERY BREWERIES Subiaco Abbey was founded by Swiss monks in 1878 and began brewing at the end of 2018 in a shed on the monastery grounds. Brother Basil Taylor makes a classic lineup of American-style beers, including amber, red, and nut brown ales as well as IPA and stout. Braxatorium Parcensis, Norbertine. (Park Abbey, Belgium, 2019). BLITZ WEINHARD COMMERCIAL FROM THE 60S There are an interesting series of commercials from the 60s featuring the jingle on this commercial--one of the more involved, lyrically, of any made. In the one I'm posting here, they've gone for the theme of the river, and the ad shows the mighty Willamette and recalls a timewhen you could walk
THE LIFE AND TIMES OF BILL COORS The Life and Times of Bill Coors. Bill Coors was an important and unusually successful corporate titan; he was also a plutocrat who sought absolute control over his workers and whose toxic racial politics sparked decades-long boycotts. William Kistler Coors died in Colorado on October 13. He was 102. Had he died earlier, his passingmight have
HOW TO SCREW YOUR BREWER: THE CASE OF TOPPLING GOLIATH How to Screw Your Brewer: The Case of Toppling Goliath. A remarkable--remarkably unfortunate--thing is happening in the Hawkeye State. Bryan Roth has the details: In a court filing issued on July 26, Iowa's Toppling Goliath Brewing Co. sought an injunction to stop a former brewer from working in the same position for his brother'sbusiness in
BREWDOG AND THE INTERSECTIONS OF ABUSE The collective set up a Twitter account that has already attracted ~10,000 followers and counting, and the letter has garnered news stories in dozens of outlets, including most of the major British newspapers.The letter specifically called out co-founder James Watt as the locus of toxicity, and he has responded.The company is also doing damage control, trying not to dismiss the charges while THE DIFFICULT MIDDLE MARKET A comment by the Beeronomist highlights where craft beer is headed in a post-pandemic era in which large companies have abandoned beer for seltzers and FMBs as more reliable vehicles for national sales. Depending on how and where you look at that situation, it THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING The more you drink, the more it impresses, as the saturation of flavors grows—even while remaining soft and gentle. It’s just 5.2%, but it’s full, rich, and deeply aromatic. As more brewers have embraced the style, knowledge of that touchstone beer is less widespread. In common use, “Italian pilsner” has come to mean onething: dry
ALL THE NEW MONASTERY BREWERIES Subiaco Abbey was founded by Swiss monks in 1878 and began brewing at the end of 2018 in a shed on the monastery grounds. Brother Basil Taylor makes a classic lineup of American-style beers, including amber, red, and nut brown ales as well as IPA and stout. Braxatorium Parcensis, Norbertine. (Park Abbey, Belgium, 2019). THE MAKING OF A CLASSIC: THORNBRIDGE JAIPUR Craft breweries of Thornbridge’s vintage gingerly experimented in the American mode—big, boozy hop bombs. When I visited the UK in 2011, the hottest brewery in town was The Kernel, which had several pales and IPAs on at the time. The pales were all over 5% THE MAKING OF A CLASSIC: ORVAL The beer is fermented cold for five days, starting at 56°/15° and rising to 73°/23°. All typical. The fun begins when the beer goes into horizontal tanks for just three weeks with wild yeast and bags of dry-hops (again, varieties change). Interestingly, it’s actually a mixed culture of regular and wild yeast. WHERE IS TONY MAGEE? Where is Tony Magee? — Beervana. Where is Tony Magee? A few years back, Lagunitas founder Tony Magee started an odd series of blog posts on Tumblr (remember that?). They were rambling but didactic—and inconclusive. He made a lot of PORTLAND'S BEST BREWERIES 2019 Hours: Mon-Thu, 3-10pm, Fri 3-11pm, Sat 11am-11pm, Sun 11am-10pm. Food: a fairly diverse full menu. Occidental has been quietly making some of the best German-style ales and lagers in Portland’s St. John’s neighborhood. The beers are made to classic formulations with no funny business—and they’re wonderfully executed. THEAKSTON'S OLD PECULIER One of the more recognizeable imports--available in the US for decades--is Theakston's Old Peculier . Anyone who's taken the plunge knows that the beer is itself peculiar, but probably they don't know the half of it. Theakston's is a beer with a lot of stories. Let's start out with the pecu CIDER SATURDAY: HOW ANGRY ORCHARD IS MADE, AN INTERVIEW David Sipes: "Because apples are harvested in the fall and cider is made year-round, the apples are pressed into a juice that captures the apple flavor at the just-picked peak of ripeness and can be used year-round for cider making. When we concentrate the juice, we concentrate the flavor by removing water to create a stable, flavorfuland
BEERVANABOOKSPODCASTCONSULTINGPOSTSABOUTPRIORITIZING BRANDING ANDMARKETING
Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State Univers BREWDOG AND THE INTERSECTIONS OF ABUSE The collective set up a Twitter account that has already attracted ~10,000 followers and counting, and the letter has garnered news stories in dozens of outlets, including most of the major British newspapers.The letter specifically called out co-founder James Watt as the locus of toxicity, and he has responded.The company is also doing damage control, trying not to dismiss the charges whileDIFFICULT SUBJECTS
Last week, Brienne Allan, who works at Notch in Massachusetts, began posting reports on Instagram of incidents of harassment and worse from women working in beer (she was not talking about Notch). Although we’ve known for years this is a problem, the sheer volume of cases Brienne posted left us all dazed and very sad. THE MAKING OF A CLASSIC: GUINNESS DRAUGHT Guinness Draft (or “draught,” as the brewery prefers) is an enduring favorite, but it’s not an ancient one—at least by the brewery’s own standards. Dating only to the late 1950s, it was invented to replace a crazy, truly ancient bespoke draft beer that publicans blended at the tap. THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING A WHOLE LOTTA NEW HOP VARIETIES BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their big brewery—handy, since their volume is way down. As a part of the deal, Lawrence received an ownership stake in Deschutes. Importantly, their distributors don’t line up, and Ezra reported that they may try to keep draft THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE The story of Pete's is an interesting case study in brewing failures of the 90s, but it's too often told as a business story. What fascinates me is the failure of the style to take hold. In that great land grab, founder Pete Slosberg went all-in on browns, and for a decade it looked like Shangri-la. But then something happened; tasteschanged
BLITZ WEINHARD COMMERCIAL FROM THE 60S There are an interesting series of commercials from the 60s featuring the jingle on this commercial--one of the more involved, lyrically, of any made. In the one I'm posting here, they've gone for the theme of the river, and the ad shows the mighty Willamette and recalls a timewhen you could walk
HOW TO SCREW YOUR BREWER: THE CASE OF TOPPLING GOLIATH How to Screw Your Brewer: The Case of Toppling Goliath. A remarkable--remarkably unfortunate--thing is happening in the Hawkeye State. Bryan Roth has the details: In a court filing issued on July 26, Iowa's Toppling Goliath Brewing Co. sought an injunction to stop a former brewer from working in the same position for his brother'sbusiness in
BEERVANABOOKSPODCASTCONSULTINGPOSTSABOUTPRIORITIZING BRANDING ANDMARKETING
Founded by Jeff Alworth in 2006, the award-winning Beervana Blog has been the leading source for beer news, insights about brewing, beer culture, and opinion in thw woeld of beer. Alworth is the author of books and columns, co-host of the Beervana Podcast, and an instructor at Portland State Univers BREWDOG AND THE INTERSECTIONS OF ABUSE The collective set up a Twitter account that has already attracted ~10,000 followers and counting, and the letter has garnered news stories in dozens of outlets, including most of the major British newspapers.The letter specifically called out co-founder James Watt as the locus of toxicity, and he has responded.The company is also doing damage control, trying not to dismiss the charges whileDIFFICULT SUBJECTS
Last week, Brienne Allan, who works at Notch in Massachusetts, began posting reports on Instagram of incidents of harassment and worse from women working in beer (she was not talking about Notch). Although we’ve known for years this is a problem, the sheer volume of cases Brienne posted left us all dazed and very sad. THE MAKING OF A CLASSIC: GUINNESS DRAUGHT Guinness Draft (or “draught,” as the brewery prefers) is an enduring favorite, but it’s not an ancient one—at least by the brewery’s own standards. Dating only to the late 1950s, it was invented to replace a crazy, truly ancient bespoke draft beer that publicans blended at the tap. THERE’S MORE TO ITALIAN PILSNERS THAN DRY-HOPPING A WHOLE LOTTA NEW HOP VARIETIES BE WARY EVALUATING THE DESCHUTES/BONEYARD DEAL Deschutes, according to founder Gary Fish, gets “everything else,” and plans to scale up Boneyard for their big brewery—handy, since their volume is way down. As a part of the deal, Lawrence received an ownership stake in Deschutes. Importantly, their distributors don’t line up, and Ezra reported that they may try to keep draft THE FAST RISE AND SLOW DEATH OF PETE'S WICKED ALE The story of Pete's is an interesting case study in brewing failures of the 90s, but it's too often told as a business story. What fascinates me is the failure of the style to take hold. In that great land grab, founder Pete Slosberg went all-in on browns, and for a decade it looked like Shangri-la. But then something happened; tasteschanged
BLITZ WEINHARD COMMERCIAL FROM THE 60S There are an interesting series of commercials from the 60s featuring the jingle on this commercial--one of the more involved, lyrically, of any made. In the one I'm posting here, they've gone for the theme of the river, and the ad shows the mighty Willamette and recalls a timewhen you could walk
HOW TO SCREW YOUR BREWER: THE CASE OF TOPPLING GOLIATH How to Screw Your Brewer: The Case of Toppling Goliath. A remarkable--remarkably unfortunate--thing is happening in the Hawkeye State. Bryan Roth has the details: In a court filing issued on July 26, Iowa's Toppling Goliath Brewing Co. sought an injunction to stop a former brewer from working in the same position for his brother'sbusiness in
THE DIFFICULT MIDDLE MARKET A comment by the Beeronomist highlights where craft beer is headed in a post-pandemic era in which large companies have abandoned beer for seltzers and FMBs as more reliable vehicles for national sales. Depending on how and where you look at that situation, it THE BEGINNING OF THE END OF COVID Officially Speaking. The CDC offered the most important announcement of this change last Thursday. “Anyone who is fully vaccinated can participate in indoor and outdoor activities — large or small — without wearing a mask or physically distancing,” CDC Director Rochelle Walensky said. THE MAKING OF A CLASSIC: GUINNESS DRAUGHT Guinness Draft (or “draught,” as the brewery prefers) is an enduring favorite, but it’s not an ancient one—at least by the brewery’s own standards. Dating only to the late 1950s, it was invented to replace a crazy, truly ancient bespoke draft beer that publicans blended at the tap. SEXISM IN BEER: THE EXPERIENCES OF WOMEN In the last two weeks we have learned about the crisis of sexism in beer. Today I repost one of four pieces on the subject from 2014. The stories are at turns illuminating, painful, and harrowing, and with each story reveal what it's like to be a woman working in the beerindustry.
DIVERSE BREWERIES DATABASE While it’s fantastic that breweries are now hiring a more diverse group of talent, this database is designed to highlight the leadership. Each sheet is arranged by state for easy searching. When a brewery’s leadership is a member of multiple groups, the additional identity is noted under “intersection.”. Briana Brake ownsSpaceway
RTD, IRC, FMB: WHAT THE HELL IS HAPPENING TO “BEER Ready-to-Drink (RTD). Typically used to designate canned cocktails, it is far from a discrete category. It can include seltzers, wine coolers, and other oddballs, but is mainly understood to signal beverages made like cocktails, with a spirit base. When made with spirits RTDs are taxed at a PHOTO ESSAY: FORT GEORGE’S HUGE EXPANSION Photo Essay: Fort George’s Huge Expansion. View fullsize. In one of those cases of lucky timing, Sally and I managed to get to Fort George about ten minutes before co-founder Chris Nemlowill finished his beer on Friday. Just before Covid struck, the brewery had finalized plans to a cquire a 12-acre portion of the waterfront that contains five WHERE IS TONY MAGEE? Where is Tony Magee? — Beervana. Where is Tony Magee? A few years back, Lagunitas founder Tony Magee started an odd series of blog posts on Tumblr (remember that?). They were rambling but didactic—and inconclusive. He made a lot of I HAVE A MINOR COMPLAINT: BUD LIGHT SELTZER MAKES NO SENSE Our good friends at the Anheuser-Busch InBev beer corporation have an exciting new product they’d like to tell you about: Bud Light Seltzer is an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, hasDetails
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