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SHAPING YOUTH
September 16, 2019 Blathering interrupters are exhausting. We’ve all been cornered by them, whether it’s an over-talking, sentence-finishing workplace colleague, an opinionated Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark. July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppetstrash-talking the
RESOURCES - SHAPING YOUTH Resources. I’ll be organizing these links into category sections soon, but for now, here’s an alphabetized blogroll. 2014-01-15: Achilles Effect (Boys/media lens) 2014-01-15: AdBusters (culture jammers) 2014-01-14: Advocates for Youth. 2014-01-15: AMY JUSSEL - SHAPING YOUTH Nov. 22, 2019 update: Pinstripes will now open officially to the public on Dec. 3, 2019 after their community opener Dec. 2, 2019. Original Post: As the surge continues with millennials making A HOMELESS AMERICAN GIRL DOLL: REALLY, AG Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generationcampaign at the
A NIGHT AT THE MUSEUM BECOMES A NIGHT OF Update Dec. 12, 2014 Eight years after the original movie debut, Hollywood history lessons are still permeating pop culture, choosing what kids ‘take away’ from film. Check out this markedly true tenor on gender roles from the author of Redefining Girly Melissa Wardy, as her daughter contextualizes messages to girls and uncorks conversations about what THE INVISIBLE BOY: A KIDS STORYBOOK THAT TAPS A UNIVERSAL At its basic core, The Invisible Boy is a sweet anti-bullying parable for social emotional learning that’s proactive and preventive with a ‘get ‘em while they’re young’ simplicity that seeds empathy early on. I can’t think of a better “positive pick” to open up mindfulness and “Start Empathy” as it gently nudges toward solid LIFE 360: TESTING FAMILY SAFETY APPS WITH TEENS (PART 2 Life 360: Testing Family Safety Apps With Teens (Part 2) Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders LIFE 360: FAMILY LOCATOR APPS-MAPPING THE SHADES OF GREY Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1) Oct. 15, 2012 Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. TOADY AWARDS: VOTE FOR WORST TOY AND INSPIRE CHANGE Dec. 4, 2014 Every year I twist into a cartoon grimace and let out an “AAUGH!” like Charlie Brown when I scan the CCFC contenders on the TOADY “worst toys” list. (TOADY=Toys Oppressive And Destructive to Young Children) As much as I try to flip my lens toward what’s making waves with worthiness, there’s always one on the list that makes me stop and vote, “oh, no they didn’t!” MATTEL’S MANIPULATIVE MONSTER HIGH MARKETING MACHINE 1.) Monster High’s multi-layered marketing madness is vile on a variety of misguided levels including body image/sexualization akin to the productization of pole dancing Pussycat Dolls we staved off from Hasbro just a few years ago. (note similarities of dolls in photo) 2.) The ‘kindness’ is a cynical corporate spinmeister maneuver toSHAPING YOUTH
September 16, 2019 Blathering interrupters are exhausting. We’ve all been cornered by them, whether it’s an over-talking, sentence-finishing workplace colleague, an opinionated Youth Say Anti-Vaping Ads, Most Initiatives Miss the Mark. July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppetstrash-talking the
RESOURCES - SHAPING YOUTH Resources. I’ll be organizing these links into category sections soon, but for now, here’s an alphabetized blogroll. 2014-01-15: Achilles Effect (Boys/media lens) 2014-01-15: AdBusters (culture jammers) 2014-01-14: Advocates for Youth. 2014-01-15: AMY JUSSEL - SHAPING YOUTH Nov. 22, 2019 update: Pinstripes will now open officially to the public on Dec. 3, 2019 after their community opener Dec. 2, 2019. Original Post: As the surge continues with millennials making A HOMELESS AMERICAN GIRL DOLL: REALLY, AG Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generationcampaign at the
A NIGHT AT THE MUSEUM BECOMES A NIGHT OF Update Dec. 12, 2014 Eight years after the original movie debut, Hollywood history lessons are still permeating pop culture, choosing what kids ‘take away’ from film. Check out this markedly true tenor on gender roles from the author of Redefining Girly Melissa Wardy, as her daughter contextualizes messages to girls and uncorks conversations about what THE INVISIBLE BOY: A KIDS STORYBOOK THAT TAPS A UNIVERSAL At its basic core, The Invisible Boy is a sweet anti-bullying parable for social emotional learning that’s proactive and preventive with a ‘get ‘em while they’re young’ simplicity that seeds empathy early on. I can’t think of a better “positive pick” to open up mindfulness and “Start Empathy” as it gently nudges toward solid LIFE 360: TESTING FAMILY SAFETY APPS WITH TEENS (PART 2 Life 360: Testing Family Safety Apps With Teens (Part 2) Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders LIFE 360: FAMILY LOCATOR APPS-MAPPING THE SHADES OF GREY Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1) Oct. 15, 2012 Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. TOADY AWARDS: VOTE FOR WORST TOY AND INSPIRE CHANGE Dec. 4, 2014 Every year I twist into a cartoon grimace and let out an “AAUGH!” like Charlie Brown when I scan the CCFC contenders on the TOADY “worst toys” list. (TOADY=Toys Oppressive And Destructive to Young Children) As much as I try to flip my lens toward what’s making waves with worthiness, there’s always one on the list that makes me stop and vote, “oh, no they didn’t!” MATTEL’S MANIPULATIVE MONSTER HIGH MARKETING MACHINE 1.) Monster High’s multi-layered marketing madness is vile on a variety of misguided levels including body image/sexualization akin to the productization of pole dancing Pussycat Dolls we staved off from Hasbro just a few years ago. (note similarities of dolls in photo) 2.) The ‘kindness’ is a cynical corporate spinmeister maneuver to ABOUT - SHAPING YOUTH Shaping Youth’s mission is to shift negative influences of pop culture to a healthier worldview for kids. We’re implementing innovative programs for parents and kids (via film, web, mobile, hands-on education, & enrichment) to build awareness and promote healthier values by using the power of the media turned on itself. Our self-funded, nonprofit, nonpartisan organization COMING - SHAPING YOUTH Some argue this is a “Dumb Like a Fox” manipulation of media forces, while others see it as sending out a sexualized sameness approach with a “leader turned sex kitten lens” that expresses to kids a damaging message that no matter how powerful or influential you become, being ‘sexy’ is a societal symbol of self-worth and hotticket
CONTACT - SHAPING YOUTH Amy Jussel Founder, Executive Director Twitter: @ShapingYouth Email: amy@shapingyouth.org Skype: ShapingYouth Home Base: San Francisco BayArea
RESOURCES - SHAPING YOUTH Resources. I’ll be organizing these links into category sections soon, but for now, here’s an alphabetized blogroll. 2014-01-15: Achilles Effect (Boys/media lens) 2014-01-15: AdBusters (culture jammers) 2014-01-14: Advocates for Youth. 2014-01-15: PROJECTS - SHAPING YOUTH From Virtual Worlds to Classrooms Shaping Youth has piloted numerous wellness projects online and off, testing tactics to see what adapts well digitally (and what adopts well from a kids’ use and retention fun factor). We teamed in the virtual world of Dizzywood in spring 2008 to test embedding positive cues of environmental stewardship(tree
GHOSTING AND THE MACHINES: MEDIA DEVICES, NORMALIZING March 25, 2019 Mute. Block. Unfriend. Delete. Ghost. It’s fast, effective and final, but these one-click solutions that treat humans like devices are creating behaviors that are almost algorithmic in their ability to place value, assign patterns, and assess an ‘effort to yield’ ratio that determines whether someone rates a diss anddismiss based on
DISNEY'S FROZEN: CRITICAL THINKING SKILLS TO ICE OUT Disney’s Frozen: Critical Thinking Skills to Ice Out Personal Bias. Dec. 29, 2013 “It was soooooooo booooooooo-tiful with snowfwakes evweeewhere wiff fweeedeee (3D) gwasses!” the five-year old’s eyes lit up and widened almost as large as the animated sheroes in the film (ok, admittedly not as huge as “her eyeball is larger than her MEDIA'S PORTRAYAL OF FATHER FIGURES Media’s Portrayal of Father Figures. June 15, 2017 Update for Father’s Day 2017! Author of “All In,” Josh Levs, offers this worthwhile related feature via MediaShift.org titled “An Online Battle to Correct the Media About Dads.”. He also created a handy mythbusting interactive “tool” shining light on facts vs fictionin the pop
GRAB-N-GO SQUEEZABLE POUCH FOODS: EASE OR EWW? Oct. 16, 2015 Update: Heads up on the voluntary recall of GoGoSqueez pouches with these summer 2016 pull dates, which have had mold discovered in them. I first found the mold in our own stash in the garage when my volleyball crew gave me a wince-worthy ‘eww’ but I couldn’t find any damage to the packaging and it seemed random, since I tried one myself, so I hadn’t tossed the rest of RAISING GIRLS AMIDST MEAT MARKETING: CARLS JR., BURGER Raising Girls Amidst Meat Marketing: Carls Jr., Burger King Raunch. Jan. 27, 2015 Update: It’s achingly sad that I can reprise my own prose about “meat marketing” women with gobsmacking sexualization and objectification commodifying bodies as edible objects to be consumed, but alas Carl’s Jr. is using the same stale crass-en massetrash
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HEADSTREAM: ACCELERATING YOUTH MENTAL HEALTH INNOVATION Dec. 22, 2019 With the world in need of joy juice to focus on visionary solutions over dire planetary predictions, youthparticularly ...
PINSTRIPES: A BOLD TYPE OF ENTERTAINMENT HUB Nov. 22, 2019 update: Pinstripes will now open officially to the public on Dec. 3, 2019 after their community opener Dec. 2, ... LISTEN UP! KID LIT WITH A QUIET MESSAGE THAT NEEDS HEARD September 16, 2019 Blathering interrupters are exhausting. We’ve all been cornered by them, whether it’s an over-talking, sentence-finishing workplace colleague, an opinionated ... YOUTH SAY ANTI-VAPING ADS, MOST INITIATIVES MISS THE MARK July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul brand for ... WILL SF BAN ON JUUL E-CIGS STOP YOUTH VAPING? ASK THEM. July 20, 2019 Health advocate colleagues are confused as to why I’m not wildly applauding the SF ban on e-cigs, given my ... FIGHTING FIRE WITH FIRE: HOW WOULD YOU COUNTER-MARKET VAPING? June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by ...Media Literacy
Emerging trends & STEM JUUL FOOLS AND KILL BILLS: DECONSTRUCTING HEALTH LEGISLATION June 12, 2019 Most of us remember the classic School House Rock, “I’m just a bill, yes I’m only a bill... PINSTRIPES: A BOLD TYPE OF ENTERTAINMENT HUB Nov. 22, 2019 update: Pinstripes will now open officially to the public on Dec. 3, 2019 after their community... Nutrition & Wellness Stereotypes & Diversity YOUTH SAY ANTI-VAPING ADS, MOST INITIATIVES MISS THE MARK July 22, 2019 As a former ad agency creative director, when I saw a bunch of Muppets trash-talking the Juul... LISTEN UP! KID LIT WITH A QUIET MESSAGE THAT NEEDS HEARD September 16, 2019 Blathering interrupters are exhausting. We’ve all been cornered by them, whether it’s... Mobile Media, Apps & Gaming Branding & Consumerism CHILDREN’S APP REVIEWS: DOES MONEY TALK? PART TWO Aug. 27, 2015 “I can make or break you” may sound more like a line from Good Fellas than a children’s... CHILDREN’S APP REVIEWS: DOES MONEY TALK? PART THREE Sept. 9, 2015 It’s been an insightful, wild ride learning about the kids app industry...from the “Inside,... Sexualization & Body ImageEcoKids-Environment
MEDIA LITERACY WEEK: WAIT, THAT ACTRESS IS HOW OLD? Oct. 27, 2016 On the cusp of Media Literacy Week, Oct. 31-Nov. 4, 2016 I'm turning over the mic (er, keyboard)... WORLD WILDLIFE DAY, KIDS AND NATURE: CONNECT TO PROTECT March 3, 2015 It’s World Wildlife Day... And opportunity awaits.Can we bring kids closer to nature online in...FEATURED ALLIES
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1234567891011121314151617 Pro-Social & Positive Picks HEADSTREAM: ACCELERATING YOUTH MENTAL HEALTH INNOVATION December 22, 2019 By Amy JusselLeave a Comment
Dec. 22, 2019 With the world in need of joy juice to focus on visionary solutions over dire planetary predictions, youth particularly are impacted knowing … ROLL RED ROLL: SEXUAL ASSAULT DOES NOT JUST GO AWAY, NEITHER SHOULDTHIS STORY
June 16, 2019 By Amy JusselLeave a Comment
June 16, 2019 “I can’t wait for this story to go away…” is uttered by a radio personality towards the end of the film Roll Red Roll, the true crime documentary …Amy Jussel
Founder
We're changing the channel of media and marketing influence toward a healthier worldview for kids! TWEETS FROM @SHAPINGYOUTHAmy Jussel
@shapingyouth
* RT @HTTech: #TikTok has not explained why exactly they need to collect this data. https://t.co/05HTHFXIfMabout 7 hours ago
* “Sea snot” is new to my lexicon, global interdependence, harms of water pollution/microorganisms is not. This ni… https://t.co/G0VZyMHawOabout 8 hours ago
* RT @AllisonEEllis: Loving this important essay by @IndieJenFischer and what it says about women, motherhood, and sharks. https://t.co/fgSHF…about 10 hours ago
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