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6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. THE MARKETING BOOK PODCAST: "ACTIVATE BRAND PURPOSE" BY 327 Activate Brand Purpose by Chip Walker. Released: Apr 16, 2021. Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker. The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out. THE MARKETING BOOK PODCAST: "THE VISUAL SALE" BY MARCUS The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard. About the Author. Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: "HUMANIZING B2B" BY PAUL CASH Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona. About the Author. Paul Cash has led a 25-year career in business marketing and Entrepreneurship, starting in 1996, when he set up a screensaversoftware company.
THE MARKETING BOOK PODCAST: "YOU'RE INVITED" BY JON LEVY The Marketing Book Podcast. 331 You're Invited by Jon Levy. Released: May 14, 2021. You're Invited: The Art and Science of Cultivating Influence by Jon Levy. Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The THE MARKETING BOOK PODCAST: "ACTIVATE BRAND PURPOSE" BY 327 Activate Brand Purpose by Chip Walker. Released: Apr 16, 2021. Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker. The greatest challenge facing leaders is activating and actioning purpose-based brands to the people who matter inside the company and out. LEAD GENERATION FOR MANUFACTURERS The New Rules of Sales and Marketing . In 2007, David Meerman Scott published The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.. Ten years later and now in its 6th edition, the book has become an international bestseller in 29 languages, from Albanian toVietnamese.
THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
THE MARKETING BOOK PODCAST: "PERENNIAL SELLER" BY RYAN HOLIDAY Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday . Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of "The 48 Laws of Power." THE MARKETING BOOK PODCAST: THE 3-MINUTE RULE BY BRANT The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Brant Pinvidic is an award-winning film director, veteran television producer and an accomplished public speaker, C-level corporate consultant, and the founder and CEO of Invelopentertainment.
WHY IT'S TIME FOR DEFENSE CONTRACTORS TO MARKET CREATIVELY The article focuses on the results of the 2014 Federal Media and Marketing Study by the research firm Market Connections. The study confirms that the way government buyers are looking for information is affecting how contractors are marketing to them. Just over one half of the respondents are in a defense- or military-related governmentagency.
B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will 29 REASONS WHY GOVERNMENT CONTRACT PROPOSALS FAIL 3. They actually fear being different, new, innovative for reasons of risk and business considerations. 4. They dust off an old proposal—even a winning one—and resubmit hoping that lightening will strike twice. 5. Many are so hell bent on compliance that they place form before substance. 6. B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will 29 REASONS WHY GOVERNMENT CONTRACT PROPOSALS FAIL 3. They actually fear being different, new, innovative for reasons of risk and business considerations. 4. They dust off an old proposal—even a winning one—and resubmit hoping that lightening will strike twice. 5. Many are so hell bent on compliance that they place form before substance. 6. DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: "HUMANIZING B2B" BY PAUL CASH Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona. About the Author. Paul Cash has led a 25-year career in business marketing and Entrepreneurship, starting in 1996, when he set up a screensaversoftware company.
THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. GOVERNMENT CONTRACTORS: TOP 10 RULES OF WINNING PROPOSALS This post is based on a presentation delivered at the Veterans In Business Conference.The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion infederal contracts.
LEAD GENERATION FOR MANUFACTURERS Most manufacturers (84%) plan to maintain or increase their content marketing budgets next year. But there’s lots of room for improvement – only 14% of manufacturers characterize the success of their content marketing approach as “very or extremelysuccessful,”
WINNING GOVERNMENT CONTRACT PROPOSALS: THE ULTIMATE 19 Does developing a winning government contract proposal seem impossible? It doesn't have to if you follow these proven, effective principles. This guest post is by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal THE MARKETING BOOK PODCAST: "THE VISUAL SALE" BY MARCUS The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard. About the Author. Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and THE MARKETING BOOK PODCAST: THE 3-MINUTE RULE BY BRANT The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Brant Pinvidic is an award-winning film director, veteran television producer and an accomplished public speaker, C-level corporate consultant, and the founder and CEO of Invelopentertainment.
B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
GOVERNMENT CONTRACTORS: TOP 10 RULES OF WINNING PROPOSALS This post is based on a presentation delivered at the Veterans In Business Conference.The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion infederal contracts.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. THE MARKETING BOOK PODCAST: "HOW TO SELL IN PLACE" BY TOM Released: Jun 26, 2020. "How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore. Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already occurring in sales, but are now accelerated. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOW Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
GOVERNMENT CONTRACTORS: TOP 10 RULES OF WINNING PROPOSALS This post is based on a presentation delivered at the Veterans In Business Conference.The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion infederal contracts.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENT You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: HOW TO WRITE A MARKETING BOOK Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. About the Author. Mark Schaefer is a globally recognized speaker, THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. GOVERNMENT CONTRACTORS: TOP 10 RULES OF WINNING PROPOSALS This post is based on a presentation delivered at the Veterans In Business Conference.The presentation was made by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion infederal contracts.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
WINNING GOVERNMENT CONTRACT PROPOSALS: THE ULTIMATE 19 Does developing a winning government contract proposal seem impossible? It doesn't have to if you follow these proven, effective principles. This guest post is by Jim McCarthy, Principal Owner and Technical Director, AOC Key Solutions, Inc. (KSI), a federal contracting proposal and business development consulting firm. Since 1983, KSI has helped clients win over $130 billion in federal LEAD GENERATION FOR MANUFACTURERS Most manufacturers (84%) plan to maintain or increase their content marketing budgets next year. But there’s lots of room for improvement – only 14% of manufacturers characterize the success of their content marketing approach as “very or extremelysuccessful,”
THE MARKETING BOOK PODCAST: "THE VISUAL SALE" BY MARCUS The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard. About the Author. Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and WHY ITAR COMPLIANCE IS CRITICAL FOR DEFENSE CONTRACTOR Thus being organized in ITAR compliance will dramatically improve your capability in the eyes of your prime contractors and create expanded business opportunities. 3. International Markets Can Compensate For Declining Domestic Sales. While the defense industry is shrinking in the United States, it is a growth market overseas. THE MARKETING BOOK PODCAST: THE 3-MINUTE RULE BY BRANT The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Brant Pinvidic is an award-winning film director, veteran television producer and an accomplished public speaker, C-level corporate consultant, and the founder and CEO of Invelopentertainment.
B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOWMARKETING STRATEGY FOR CONSULTING FIRM Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENTDELOITTE FEDERAL CONSULTINGENTRY LEVEL FEDERAL CONSULTANT IBMFEDERAL CONSULTANT JOBSDOD SMALL BUSINESS GOALSDOD SMALL BUSINESS OFFICEDOD SMALLBUSINESS PROGRAMS
You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOWMARKETING STRATEGY FOR CONSULTING FIRM Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENTDELOITTE FEDERAL CONSULTINGENTRY LEVEL FEDERAL CONSULTANT IBMFEDERAL CONSULTANT JOBSDOD SMALL BUSINESS GOALSDOD SMALL BUSINESS OFFICEDOD SMALLBUSINESS PROGRAMS
You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
LEAD GENERATION FOR MANUFACTURERS The New Rules of Sales and Marketing . In 2007, David Meerman Scott published The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.. Ten years later and now in its 6th edition, the book has become an international bestseller in 29 languages, from Albanian toVietnamese.
6 STEPS TO A MORE SUCCESSFUL B2B SALES APPROACH 5) Qualify – “Always be closing” was a mantra from the old days of selling. If you're still using that approach, stop. Now, the mantra should be “always be qualifying.”. This tells you what your next steps should be. When qualifying, follow the popular GPCT and BANT approaches: Goals – Try to get quantitative goals. WHY A DEFENSE CONTRACTOR WEBSITE NEEDS A BLOG LIKE A JET A blog is by far the most important means of increasing the right kind of traffic to your site, converting visitors to contacts and nurturing those contacts toward becoming a customer. That's why a defense contractor's website without a blog is like a jet without fuel. Internet software company HubSpot defines a business blog this way: HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO Defense contractors are using content marketing to build awareness, improve lead generation and strengthen customer retention and loyalty. The most recent Aviation Week and CSC A&D Market Survey confirmed the growing interest in diversification within the aerospace and defense industry:. Where until recently federal and government markets were seen as the source of growth and prosperity THE MARKETING BOOK PODCAST: "THE VISUAL SALE" BY MARCUS The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard. About the Author. Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and THE MARKETING BOOK PODCAST: "PERENNIAL SELLER" BY RYAN HOLIDAY Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday . Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of "The 48 Laws of Power." THE MARKETING BOOK PODCAST: THE 3-MINUTE RULE BY BRANT The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Brant Pinvidic is an award-winning film director, veteran television producer and an accomplished public speaker, C-level corporate consultant, and the founder and CEO of Invelopentertainment.
WHY IT'S TIME FOR DEFENSE CONTRACTORS TO MARKET CREATIVELY The article focuses on the results of the 2014 Federal Media and Marketing Study by the research firm Market Connections. The study confirms that the way government buyers are looking for information is affecting how contractors are marketing to them. Just over one half of the respondents are in a defense- or military-related governmentagency.
HOW MILITARY STRATEGY CAN GUIDE DEFENSE CONTRACTOR MARKETING Ries gives one non-military example of the benefits and shortcomings of a defined, narrowed marketing strategy when talking about the nozzle on a garden hose: "Strategy is like a garden hose with an adjustable nozzle. Turn it one way to increase the concentration and out comes a powerful stream of water that could knock down a child. B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOWMARKETING STRATEGY FOR CONSULTING FIRM Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENTDELOITTE FEDERAL CONSULTINGENTRY LEVEL FEDERAL CONSULTANT IBMFEDERAL CONSULTANT JOBSDOD SMALL BUSINESS GOALSDOD SMALL BUSINESS OFFICEDOD SMALLBUSINESS PROGRAMS
You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will B2B MARKETING AGENCY FOR MANUFACTURERS The specific challenges you're facing can't be fixed with a one-size-fits-all solution. Let's connect for a quick conversation to see if Artillery is a good fit for helping you grow. THE MARKETING BOOK PODCAST The Marketing Book Podcast: "The Undefeated Marketing System" by Phillip Stutts. The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts. Douglas Burdett. 9 min read. TOP 100 AEROSPACE COMPANIES (2019) The 2019 list of the Top 100 Aerospace Companies, compiled by Flight Global has been released. Last year proved highly profitable for most of the world's biggest aerospace companies. The top 100 continued to increase profits, even with overall modest revenue growth. The biggest 20 companies have also improved on their share of overall profits. THE 11 BEST PRACTICES FOR WINNING GOVERNMENT CONTRACTS The Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales. DEFENSE NEWS TOP 100 GLOBAL DEFENSE COMPANIES (2019) Overall defense revenues for the Top 100 defense companies in the world increased in 2019. The Defense News Top 100 captures some of the changes — but not all — that are taking place among global defense contractors. As well, there are some enduring characteristics that arereinforced by
THE MARKETING BOOK PODCAST: OWNING GAME-CHANGING Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age. David Aaker is the Vice Chairman of Prophet (a global consultancy around brand, customer experience, and digital transformation) and Professor Emeritus of Marketing Strategy at the University of California, Berkeley's Haas School of Business. 6 MARKETING TRENDS DEFENSE CONTRACTORS SHOULD EXPLOIT NOWMARKETING STRATEGY FOR CONSULTING FIRM Here are six of the study's many findings and why they represent marketing opportunities that smart defense contractors can exploit to their advantage: Nature abhors a vacuum. If a growing number are attending fewer trade shows, conferences and industry events they are still going to want to get information to make informed acquisitiondecisions.
WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO One defense contractor using content marketing is CSC, which is #23 on the Defense News Top 100 Defense Contractors. An example of their content marketing is the Aerospace & Defense Outlook, published with Aviation Week. The 16-page report is expertly researched, written and prepared. It's the type of report that you would expect to pay for HOW NOT TO GET BURNED BY A FEDERAL BUSINESS DEVELOPMENTDELOITTE FEDERAL CONSULTINGENTRY LEVEL FEDERAL CONSULTANT IBMFEDERAL CONSULTANT JOBSDOD SMALL BUSINESS GOALSDOD SMALL BUSINESS OFFICEDOD SMALLBUSINESS PROGRAMS
You've heard the horror stories about companies who spend their limited resources hiring an expensive federal business development consultant who talks a good game but fails to produce.They trumpet their military rank or experience and contacts in hopes that you will WHY DEFENSE CONTRACTORS ARE REINFORCING THEIR WEBSITES AND Why Defense Contractors are Reinforcing Their Websites and Social Media. Tweet. Defense contractors' websites and social media are playing an increasingly important role in selling to the military. According to an expert in selling to the government, this is a growing success factor that will become more pronounced. Photo: U.S. AirForce.
LEAD GENERATION FOR MANUFACTURERS The New Rules of Sales and Marketing . In 2007, David Meerman Scott published The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.. Ten years later and now in its 6th edition, the book has become an international bestseller in 29 languages, from Albanian toVietnamese.
6 STEPS TO A MORE SUCCESSFUL B2B SALES APPROACH 5) Qualify – “Always be closing” was a mantra from the old days of selling. If you're still using that approach, stop. Now, the mantra should be “always be qualifying.”. This tells you what your next steps should be. When qualifying, follow the popular GPCT and BANT approaches: Goals – Try to get quantitative goals. WHY A DEFENSE CONTRACTOR WEBSITE NEEDS A BLOG LIKE A JET A blog is by far the most important means of increasing the right kind of traffic to your site, converting visitors to contacts and nurturing those contacts toward becoming a customer. That's why a defense contractor's website without a blog is like a jet without fuel. Internet software company HubSpot defines a business blog this way: HOW ONE DEFENSE CONTRACTOR IS USING CONTENT MARKETING TO Defense contractors are using content marketing to build awareness, improve lead generation and strengthen customer retention and loyalty. The most recent Aviation Week and CSC A&D Market Survey confirmed the growing interest in diversification within the aerospace and defense industry:. Where until recently federal and government markets were seen as the source of growth and prosperity THE MARKETING BOOK PODCAST: "THE VISUAL SALE" BY MARCUS The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World by Marcus Sheridan and Tyler Lessard. About the Author. Called a "web marketing guru" by the New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and THE MARKETING BOOK PODCAST: "PERENNIAL SELLER" BY RYAN HOLIDAY Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday . Ryan Holiday is a strategist and writer. He dropped out of college at nineteen to apprentice under Robert Greene, author of "The 48 Laws of Power." THE MARKETING BOOK PODCAST: THE 3-MINUTE RULE BY BRANT The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic. Brant Pinvidic is an award-winning film director, veteran television producer and an accomplished public speaker, C-level corporate consultant, and the founder and CEO of Invelopentertainment.
WHY IT'S TIME FOR DEFENSE CONTRACTORS TO MARKET CREATIVELY The article focuses on the results of the 2014 Federal Media and Marketing Study by the research firm Market Connections. The study confirms that the way government buyers are looking for information is affecting how contractors are marketing to them. Just over one half of the respondents are in a defense- or military-related governmentagency.
HOW MILITARY STRATEGY CAN GUIDE DEFENSE CONTRACTOR MARKETING Ries gives one non-military example of the benefits and shortcomings of a defined, narrowed marketing strategy when talking about the nozzle on a garden hose: "Strategy is like a garden hose with an adjustable nozzle. Turn it one way to increase the concentration and out comes a powerful stream of water that could knock down a child.__
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Are you ready to grow? Old school marketing doesn't work like it used to. Manufacturers and industrial companies call in Artillery when they're serious about growth... ...but their sales and marketing efforts are ignored by modern buyers who don't want to be marketed or sold to. We align your marketing with your sales to attract your dreamcustomers.
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