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WILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
ALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreHELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
ALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreHELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read moreROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.INTERVIEWS ARCHIVES
Willem-Albert Bol – DPG Media. Willem-Albert Bol is Director Business Development at DPG Media, a Belgium/Dutch media group. Brands include tv, radio, news, magazines, online services, and telecom. In this role, Willem-Albert keeps the outside focus of the company. The goal is to stimulate clients, other media owners and agencies to joinforces.
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”LILIANA CAIMACAN
Liliana Caimacan is the Head of Innovation for Tata Consumer Products and leads the innovations team. Her main responsibility is to develop the Tata Consumer Products International innovations strategy, to define the company’s vision on how to develop and implement innovations able to better answer consumer needs and drive company growth. In addition, Liliana isHUGO VAN MOL
Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned mediaPATRICIA SLOOTJES
Patricia Slootjes is the Marketing Director for Miele. She is responsible for the consumer market. Patricia explains that Miele has always been product driven in their communication. “We’ve always talked about why the product is so much better, but I feel like that’s a bit outdated. You can definitely talk about a product, butyou Read more
BRAND GROWTH EVENT 17 OCTOBER 2019 Event 2019 After two successful editions in the Netherlands, we organised the first UK edition of the Brand Growth Event on October 17th 2019. Some of the top marketers discussed the ingredients for brand growth, alongside 2019’s theme: the role of innovation. Results of the annual Brand Growth Study in partnership with MarketingWeek,
RON SIMPSON
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expandthrough
DIONNE VAN DELFT
Dionne explains that at Hero they define growth KPI’s based on Byron Sharp’s work. “We consequently set targets on both mental and physical availability, the drivers of penetration. However, for the Baby category we see some exceptions from the general rules: in formula milk loyalty is still an important driver of brand choice. HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read moreWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read moreWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read more SUBSCRIBE TO BRAND GROWTH Start receiving content, free tickets for events, our annual magazine and much more! Fill in the form below to subscribe. STAY TUNED - THE INGREDIENTS FOR BRAND GROWTH Roel de Kok is Manager Branding at energiedirect.nl, a Dutch energy company that supplies electricity and gas to private customers. The marketing department consists of three teams, the digital team who is responsible for the front end of the website, the marketing activation team who is responsible for all propositions and services, and lastlythe
SIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
LES BINET – HEAD OF EFFECTIVENESS DDB UK Biography. Les Binet is Head of Effectiveness at adam&eveDDB and is recognised as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements.INGRID SPIERTS
Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two biggest media groups in the Netherlands. Automotive MediaVentions has three separate brands: Gaspedaal, AutoTrack, and AutoWereld, which are online platforms facilitating car dealers to better serve the Dutchcar buyer.
WIEKE VRIELINK
Wieke Vrielink is Head of Consumer Marketing at Amsterdam Airport Schiphol. Wieke is responsible for all marketing activities regarding consumers visiting or planning to visit the airport and includes retail, food and beverage, commercial services, parking, media and premium services. Wieke: “The customer journey already starts at home when airline passengers orientate on how they RENE REPKO – STATE OF ART MENSWEAR Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General Manager (a.i.) he is responsible for the management team, e-commerce, and marketing for State of Art Menswear. A fashion retail company with a webshop, 40 stores in the Netherlands and Belgium, and many moreshop-in-shop
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”KARLIEN KELGTERMANS
Karlien Kelgtermans is Communication Manager at Telenet, a leading Belgian provider of television, internet, and telephone services. She joined the company 3,5 years ago, first starting for the brand BASE which Telenet acquired 5 years ago. Since May 2020 she has been working at Telenet Business and is responsible for marketing campaigns, media, concepts, managing HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreHUGO VAN MOL
Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned mediaTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-quality DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreHUGO VAN MOL
Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned mediaTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read moreINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
SIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
LES BINET – HEAD OF EFFECTIVENESS DDB UK Biography. Les Binet is Head of Effectiveness at adam&eveDDB and is recognised as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements.DR MARTIN BERGMANN
Dr Martin Bergmann is the CMI Manager at Beiersdorf AG in Germany and responsible for the market research projects in Europe. Next to the implementation of ad-hoc and quantitative projects, his main tasks include strategic marketing advice and the identification of growth opportunities. Beiersdorf AG is a German multinational company based in Hamburg that manufacturesINGRID SPIERTS
Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two biggest media groups in the Netherlands. Automotive MediaVentions has three separate brands: Gaspedaal, AutoTrack, and AutoWereld, which are online platforms facilitating car dealers to better serve the Dutchcar buyer.
WIEKE VRIELINK
Wieke Vrielink is Head of Consumer Marketing at Amsterdam Airport Schiphol. Wieke is responsible for all marketing activities regarding consumers visiting or planning to visit the airport and includes retail, food and beverage, commercial services, parking, media and premium services. Wieke: “The customer journey already starts at home when airline passengers orientate on how they RENE REPKO – STATE OF ART MENSWEAR Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General Manager (a.i.) he is responsible for the management team, e-commerce, and marketing for State of Art Menswear. A fashion retail company with a webshop, 40 stores in the Netherlands and Belgium, and many moreshop-in-shop
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”KARLIEN KELGTERMANS
Karlien Kelgtermans is Communication Manager at Telenet, a leading Belgian provider of television, internet, and telephone services. She joined the company 3,5 years ago, first starting for the brand BASE which Telenet acquired 5 years ago. Since May 2020 she has been working at Telenet Business and is responsible for marketing campaigns, media, concepts, managing HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreHUGO VAN MOL
Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned mediaTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreHELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read more LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read more AMY HEAP – GÜ PUDS Amy Heap is the Marketing Director at Gü Puds, the leading premium dessert brand in the UK. She is close to all functions in the business and with her team, has overall responsibilities for brand, kitchen and innovation. Right now, Amy is driving forward the new strategic plan, with a focus on redefining the brand Read moreHUGO VAN MOL
Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 marketing professionals within the areas of online advertising, web analytics, conversion optimisation, web personalisation, CRM & data marketing, social media, content marketing and earned mediaTHOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreHELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read more SUBSCRIBE TO BRAND GROWTH Start receiving content, free tickets for events, our annual magazine and much more! Fill in the form below to subscribe. LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
INTERVIEWS ARCHIVES
Willem-Albert Bol – DPG Media. Willem-Albert Bol is Director Business Development at DPG Media, a Belgium/Dutch media group. Brands include tv, radio, news, magazines, online services, and telecom. In this role, Willem-Albert keeps the outside focus of the company. The goal is to stimulate clients, other media owners and agencies to joinforces.
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.DR. MARTIN BERGMANN
Dr. Martin Bergmann – Beiersdorf AG Dr. Martin Bergmann ist CMI Manager bei der Beiersdorf AG und verantwortlich für die Marktforschungsprojekte in Europa. Zu seinen Hauptaufgaben zählen, neben der Durchführung von ad-hoc und quantitativen Projekten, die strategische Marketingberatung und das Aufzeigen von Wachstumsmöglichkeiten. Die Beiersdorf AG ist ein börsennotierterweltweit
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”WILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
INGRID SPIERTS
Ingrid Spierts is Head of Marketing at Automotive MediaVentions, which is a joint venture between DPG Media and Mediahuis, the two biggest media groups in the Netherlands. Automotive MediaVentions has three separate brands: Gaspedaal, AutoTrack, and AutoWereld, which are online platforms facilitating car dealers to better serve the Dutchcar buyer.
RENE REPKO – STATE OF ART MENSWEAR Rene Repko is a well-known marketer in the Netherlands, highly specialised in retail marketing. In his current position as General Manager (a.i.) he is responsible for the management team, e-commerce, and marketing for State of Art Menswear. A fashion retail company with a webshop, 40 stores in the Netherlands and Belgium, and many moreshop-in-shop
HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read more SUBSCRIBE TO BRAND GROWTH Start receiving content, free tickets for events, our annual magazine and much more! Fill in the form below to subscribe.BRAND GROWTH STUDY
Request a personal presentation for more results and insights from our Brand Growth Study! More information? Visit our contact page. LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read moreTOOSKE RAGAS
Whether on or off camera, Tooske is a very experienced, representative and cheerful presenter who can manage any event, large or small, with a smile. And she does that just as easily in Dutch, as in English and German. Tooske Ragas is an ambassador for the DON and War ChildFoundation.
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.DR. MARTIN BERGMANN
Dr. Martin Bergmann – Beiersdorf AG Dr. Martin Bergmann ist CMI Manager bei der Beiersdorf AG und verantwortlich für die Marktforschungsprojekte in Europa. Zu seinen Hauptaufgaben zählen, neben der Durchführung von ad-hoc und quantitativen Projekten, die strategische Marketingberatung und das Aufzeigen von Wachstumsmöglichkeiten. Die Beiersdorf AG ist ein börsennotierterweltweit
WILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
THOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreRON SIMPSON
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expandthrough
HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read more SUBSCRIBE TO BRAND GROWTH Start receiving content, free tickets for events, our annual magazine and much more! Fill in the form below to subscribe.BRAND GROWTH STUDY
Request a personal presentation for more results and insights from our Brand Growth Study! More information? Visit our contact page. LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read moreTOOSKE RAGAS
Whether on or off camera, Tooske is a very experienced, representative and cheerful presenter who can manage any event, large or small, with a smile. And she does that just as easily in Dutch, as in English and German. Tooske Ragas is an ambassador for the DON and War ChildFoundation.
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.DR. MARTIN BERGMANN
Dr. Martin Bergmann – Beiersdorf AG Dr. Martin Bergmann ist CMI Manager bei der Beiersdorf AG und verantwortlich für die Marktforschungsprojekte in Europa. Zu seinen Hauptaufgaben zählen, neben der Durchführung von ad-hoc und quantitativen Projekten, die strategische Marketingberatung und das Aufzeigen von Wachstumsmöglichkeiten. Die Beiersdorf AG ist ein börsennotierterweltweit
WILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
THOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreRON SIMPSON
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expandthrough
HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. HOME - THE INGREDIENTS FOR BRAND GROWTH About The Ingredients for Brand Growth The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that makeWILL HOWARD
Marketers on innovation and brand growth Will is going to share more on the role of innovation in brand growth within Ella’s Kitchen. Biography Will Howard is Deputy Head of Ella’s Kitchen, which in non-Ella’s language means Deputy MD + Commercial Director. Will has two young kids who love that Daddy works for a company Read moreALESSANDRA CAMA
Alessandra Cama is the Group CEO for Zertus GmbH. The Zertus Group is an international group of companies operating in the food sector with seven independently operating subsidiaries that produce and market high-quality foods. Main ingredients for growth According to Alessandra, Zertus’ main KPIs for brand growth are innovation, communication, branding, and distinctive high-qualityINTERVIEWS ARCHIVES
Jorn Agterberg – Qmusic. Jorn Agterberg is Marketing Manager at Qmusic, the biggest radio station in the Netherlands, and is owned by the Belgian/Dutch media group DPG Media. Jorn joined Qmusic, in the Netherlands often referred to as simply ‘Q’ in 2011 and has been fulfilling his current role since 2016. Main KPIs for brand growthJorn
DOM DWIGHT – BETTYS & TAYLORS Dom Dwight is the Marketing Director at Bettys & Taylors and responsible for the Yorkshire Tea and Taylors Coffee brands. Dom has been with the family owned business for over 10 years now and took an unconventional route to his current role. Previously, he worked as a journalist with a food and drink focus and Read moreSIMON MCDONALD
Results Brand Growth Study 2019 Simon shares the results of the 2019 Brand Growth Study among marketers in the UK, in partnership with Marketing Week. Biography Simon McDonald is the Managing Director of DVJ Insights UK. He has more than 20 years of experience in global branding and advertising research for companies such as Unilever, Readmore
PATRICK TAX
Patrick Tax is the Marketing and Customer Development Director for Haribo. He is responsible for the marketing department, customer development and category management. Patrick: “Haribo has a broad client portfolio, which includes both the consumer side and the retailers. Both the marketing and customer development side are equipped with market research and insights generation.”HELLA DE WEGER
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r., Ditzo, Loyalis and De Amersfoortse. Hella: “We advise the board of directors on the role our brands play in our portfolio, whether we should have less or more brands in the future and Read moreWILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams. BRAND GROWTH EVENT DIGITAL 2020 Event 2020 Thank you for joining this year’s edition of the Brand Growth Event. Our first digital edition. Some of the top speakers in the market shared their vision on brand growth and the role of creative development. Including Les Binet, Mark Ritson and brands as KFC and DPG Media, hosted by Tooske Ragas. Relive Read more SUBSCRIBE TO BRAND GROWTH Start receiving content, free tickets for events, our annual magazine and much more! Fill in the form below to subscribe.BRAND GROWTH STUDY
Request a personal presentation for more results and insights from our Brand Growth Study! More information? Visit our contact page. LUCY AULD – FREIXENET COPESTICK Lucy Auld is Head of Marketing at Freixenet Copestick, a leading wine business formed when Freixenet UK and Copestick Murray merged just over a year ago. Previously, she was working at Copestick Murray and before that she built up her passion for marketing across a mix of roles covering London Zoo, FMCG and fashion. She Read moreTOOSKE RAGAS
Whether on or off camera, Tooske is a very experienced, representative and cheerful presenter who can manage any event, large or small, with a smile. And she does that just as easily in Dutch, as in English and German. Tooske Ragas is an ambassador for the DON and War ChildFoundation.
ROSS ANTROBUS
Ross Antrobus is the Head of Behavioural Insights & Business Analytics team at The Football Association (The FA), the governing body of football in England. The Association is responsible for promoting and developing the game at all levels, from grassroots through to the professional game, the FA Cup, and the England International teams.DR. MARTIN BERGMANN
Dr. Martin Bergmann – Beiersdorf AG Dr. Martin Bergmann ist CMI Manager bei der Beiersdorf AG und verantwortlich für die Marktforschungsprojekte in Europa. Zu seinen Hauptaufgaben zählen, neben der Durchführung von ad-hoc und quantitativen Projekten, die strategische Marketingberatung und das Aufzeigen von Wachstumsmöglichkeiten. Die Beiersdorf AG ist ein börsennotierterweltweit
WILL HOWARD
Will Howard is the Deputy MD of Ella’s Kitchen. He spends his time working with commercial partners across the world, developing new ways to grow the business and help improve children’s lives through developing healthy relationships with food. A major part of his role is looking for opportunities to grow the existing range, as well Readmore
THOMAS VAN DE WEERD
Thomas van de Weerd is CEO and co-founder of Pathé Thuis, the video-on-demand service of Pathé, one of the largest movie theatre chains in the Netherlands. Thomas: “We wanted to facilitate a movie theatre experience in your own living room. We started in 2010, the time when Free Record Shop was still around, and most Read moreRON SIMPSON
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving healthy food based on sustainable avocados. The Avocado Show is a real branded concept and growing rapidly. They started in 2017 and now have several restaurants and merchandise, planning to expandthrough
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ABOUT THE INGREDIENTS FOR BRAND GROWTH The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realising brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make brands great. The Ingredients for Brand Growth is composed of three elements: an event, a study and expert interviews. All these elements bring together marketing practice and science.Learn more
BRAND GROWTH EVENT 2020 After three years of success in the Netherlands and the first UK edition in 2019, DVJ Insights has once again organised the Brand Growth Event on Thursday, October 1st. With over 600 registrants from over 15 countries, the event was a true international experience. Les Binet and Mark Ritson discussed the most important ingredients for brand growth, and focused on the role of creativity in particular. And you can now experience the event once more!Stream now
BRAND GROWTH INTERVIEWS DR MARTIN BERGMANN – BEIERSDORF AG Dr Martin Bergmann is the CMI Manager at Beiersdorf AG in Germany and responsible for the market research projects in Europe. Next to the implementation of ad-hoc and quantitative projects, LinkedIn Twitter WhatsApp EmailRead more
ROEL DE KOK – ENERGIEDIRECT.NL Roel de Kok is Manager Branding at energiedirect.nl, a Dutch energy company that supplies electricity and gas to private customers. The marketing department consists of three teams, the digital team LinkedIn Twitter WhatsApp EmailRead more
HUGO VAN MOL – EFTELING Hugo van Mol is Team Lead Marketing Specialists at Efteling. Efteling is a fantasy-themed amusement park in Kaatsheuvel, the Netherlands. Hugo is responsible for managing an in-house team of 15 LinkedIn Twitter WhatsApp EmailRead more
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THE INGREDIENTS
BRAND GROWTH EVENT
Every year we organise our Brand Growth Event. We let the best speakers take the stage to share their take on how brands grow. Furthermore, we present the results of the ingredients for growthstudy.
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THE STUDY
The second part of our search for growth is a comprehensive quantitative study on the developments in the field of marketing. The emphasis is on brand growth, alongside this year’s theme, amongmarketers.
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Throughout the year countless interviews are conducted with top marketeers and CMO’s from the Netherlands, the UK and Germany. All interviews will be aggregated to give a sublime recipe for growth.Learn more
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