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ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind ofONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system. CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the ALL THE RAGE: AN OMNI-CHANNEL CAMPAIGN TO KEEP ON FILE The Rage Cage would go on to be an award winning campaign that would drive the highest influx in MQLs in a single month, which contributed to the following: 800+ new contacts. 2,000+ influenced contacts. 100+ closed deals. 97th Floor’s SEO, paid media, automation, and creative efforts continue to drive success for eFileCabinet in concrete ways. 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind ofONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system. CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the ALL THE RAGE: AN OMNI-CHANNEL CAMPAIGN TO KEEP ON FILE The Rage Cage would go on to be an award winning campaign that would drive the highest influx in MQLs in a single month, which contributed to the following: 800+ new contacts. 2,000+ influenced contacts. 100+ closed deals. 97th Floor’s SEO, paid media, automation, and creative efforts continue to drive success for eFileCabinet in concrete ways. SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.WORK - 97TH FLOOR
The “wow” factor isn’t just something extra; it’s what drives us. In everything we do, we deliver the best. We embrace the idea of an experience economy, and when it comes to how we treat our clients, “good enough” is never good enough. Your vision is our vision and we will help you get there.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CONTACT - 97TH FLOOR We know we can build an effective digital marketing strategy to help you connect with your audience. And we know there’s no better time to get started than right now.ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. DATAHERO MARKETING CAMPAIGN DataHero. In this case study, we dive into the strategy we used to turn DataHero’s site into a literal conversion machine, sucking in the traffic and spitting out satisfied customers. This includes: Give your product the audience it deserves, with a data-driven website strategy from 97th Floor. Request a case study today, and let’s getdown
9MM AMMO MARKETING CAMPAIGN 9mm Ammo. In this case study, we take a closer look at the steps we took to help 9MM Ammo push past the politics and generate significant customer interest. Our strategy included; When it comes to connecting with your audience, the last thing you want is a misfire. 97th Floor has the experience, the expertise, and the resources to ensure that THOUSANDS OF NEW KEYWORDS AND SPOT 1 POSITIONS Results. One already ranking keyword jumped to the #1 spot after the optimizations were in place. Within one month of these optimizations, this term now ranks for nearly 1,000 additional keywords, contributing to hundreds of relevant visitors each month. Within the first month of publishing, a different keyword began to rank on the first page CUTTING A 240-DAY SALES CYCLE TO 90 DAYS Where once leads would move slowly through the pipeline, emerging eight months later as full-fledged customers, now that journey takes less than half the time. We’re talking about a 240-day sales cycle getting cut down to only 90 days. Today, Qubole's buyer's 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. REACHING YOUR PROSPECTS AT EVERY STAGE OF THE BUYER’S JOURNEY Whether it be e-commerce products, services, or softwares, there will always be a journey that every buyer takes before making a purchase. Through personal experience, that journey can sometimes be as quick as leaving the house to buy a lightbulb, to stopping by multiple car dealerships over the span of 3 months to find the exact car you need in your price range. Every industry is going to 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. REACHING YOUR PROSPECTS AT EVERY STAGE OF THE BUYER’S JOURNEY Whether it be e-commerce products, services, or softwares, there will always be a journey that every buyer takes before making a purchase. Through personal experience, that journey can sometimes be as quick as leaving the house to buy a lightbulb, to stopping by multiple car dealerships over the span of 3 months to find the exact car you need in your price range. Every industry is going toWORK - 97TH FLOOR
The “wow” factor isn’t just something extra; it’s what drives us. In everything we do, we deliver the best. We embrace the idea of an experience economy, and when it comes to how we treat our clients, “good enough” is never good enough. Your vision is our vision and we will help you get there. CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. DIGITAL MARKETING INSIGHTS Aug 14, 2019. 97th Floor Makes Inc. 5000 Four Years in a Row. Read More. Read: 3 minutes. Dec 20, 2018. Evolving Along with Your Audience: Insights Into Change With Real Salt Lake’s Creative Director of Content and Digital Tyler Gibbons (#024) Read More. Read: 3 minutes. Dec 13, 2018.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the THOUSANDS OF NEW KEYWORDS AND SPOT 1 POSITIONS Results. One already ranking keyword jumped to the #1 spot after the optimizations were in place. Within one month of these optimizations, this term now ranks for nearly 1,000 additional keywords, contributing to hundreds of relevant visitors each month. Within the first month of publishing, a different keyword began to rank on the first page CUTTING A 240-DAY SALES CYCLE TO 90 DAYS Where once leads would move slowly through the pipeline, emerging eight months later as full-fledged customers, now that journey takes less than half the time. We’re talking about a 240-day sales cycle getting cut down to only 90 days. Today, Qubole's buyer's 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CONTACT - 97TH FLOOR We know we can build an effective digital marketing strategy to help you connect with your audience. And we know there’s no better time to get started than right now.ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. DATAHERO MARKETING CAMPAIGN DataHero. In this case study, we dive into the strategy we used to turn DataHero’s site into a literal conversion machine, sucking in the traffic and spitting out satisfied customers. This includes: Give your product the audience it deserves, with a data-driven website strategy from 97th Floor. Request a case study today, and let’s getdown
9MM AMMO MARKETING CAMPAIGN 9mm Ammo. In this case study, we take a closer look at the steps we took to help 9MM Ammo push past the politics and generate significant customer interest. Our strategy included; When it comes to connecting with your audience, the last thing you want is a misfire. 97th Floor has the experience, the expertise, and the resources to ensure that THOUSANDS OF NEW KEYWORDS AND SPOT 1 POSITIONS Results. One already ranking keyword jumped to the #1 spot after the optimizations were in place. Within one month of these optimizations, this term now ranks for nearly 1,000 additional keywords, contributing to hundreds of relevant visitors each month. Within the first month of publishing, a different keyword began to rank on the first page CLEANING UP PUBIC SENTIMENT WITH FACEBOOK ADVERTISING Overall, 97th Floor's campaign for DuPont yielded a 16.7% increase in link clicks on promoted articles, with a 20% decrease in cost. And in turn that helped bring a more balanced point of view to the ongoing carrageenan discussion. 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanningMETHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CONTACT - 97TH FLOOR We know we can build an effective digital marketing strategy to help you connect with your audience. And we know there’s no better time to get started than right now.ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. DATAHERO MARKETING CAMPAIGN DataHero. In this case study, we dive into the strategy we used to turn DataHero’s site into a literal conversion machine, sucking in the traffic and spitting out satisfied customers. This includes: Give your product the audience it deserves, with a data-driven website strategy from 97th Floor. Request a case study today, and let’s getdown
9MM AMMO MARKETING CAMPAIGN 9mm Ammo. In this case study, we take a closer look at the steps we took to help 9MM Ammo push past the politics and generate significant customer interest. Our strategy included; When it comes to connecting with your audience, the last thing you want is a misfire. 97th Floor has the experience, the expertise, and the resources to ensure that THOUSANDS OF NEW KEYWORDS AND SPOT 1 POSITIONS Results. One already ranking keyword jumped to the #1 spot after the optimizations were in place. Within one month of these optimizations, this term now ranks for nearly 1,000 additional keywords, contributing to hundreds of relevant visitors each month. Within the first month of publishing, a different keyword began to rank on the first page CLEANING UP PUBIC SENTIMENT WITH FACEBOOK ADVERTISING Overall, 97th Floor's campaign for DuPont yielded a 16.7% increase in link clicks on promoted articles, with a 20% decrease in cost. And in turn that helped bring a more balanced point of view to the ongoing carrageenan discussion. 97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanning CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
97TH FLOOR | MAKING THE WEB A BETTER PLACECLIENTSCAREERSCONTACT USPRIVACYBLOGFROM DOOR KNOCKING TO DIGITAL MARKETING 97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so muchmore.
ABOUT | 97TH FLOOR
about. 97th Floor is an award-winning digital marketing agency. That’s the short version, but it just doesn’t tell the whole story. That’s because our company is defined by people, and our people are spectacular. What we really are is a specialized, digitally-savvy collection of marketing specialists that understand the connection between SERVICES | 97TH FLOOR Help your customers help themselves, with copywriting services from 97th Floor. From blog posts, to landing pages, to ebooks, and beyond, our trained content marketers are experts at creating the kind of content that will give your audience a reason to keep on clicking.METHOD | 97TH FLOOR
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of CLIENTS | 97TH FLOOR It means you’re in good company. 97th Floor has worked with leading brands, large and small, across a variety of industries. And whether you’re just getting started or have already established yourself as a leader in your market, we have the expertise to match your goals. From health and wellness to tech, from startups to globe-spanning CAREERS - 97TH FLOOR Think you’re right for the job? We believe in high performance workplace culture and are always on the lookout for exceptional talent. And given that many of our leaders and directors started out as interns, we know how to help our people climb the ladder. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want.MASTERMIND 2021
August 23-25, 2021. Started in 2017, Mastermind was founded as a way to create memorable experiences with our clients. From listening to world-renowned speakers like Seth Godin, to experiencing some of the most beautiful scenery Utah has to offer, Mastermind has been a hit. In 2021, Mastermind is going to be like no other experience. 97TH FLOOR’S SECRET SAUCE? OUR UNIQUE TEAM STRUCTURE. 97th Floor’s approach is radically different, yet radically simple: The people that are working on an account are all on the same team. Just as a phalanx moves as a single unit, so does a team at 97thFloor.
ONLY THE BEST
eFileCabinet has powerful software, but operates in a stale marketplace. After a successful HubSpot rollout from 97th Floor, supported by SEO and paid media efforts we turned our attention to a boring accounting trade show. The single event was a smashing success, resulting in over $100,000 in revenue. AMERICA 2.0 MARKETING MODEL The New Normal Marketing Model is a quadrant system driven by two axes: demand - a customer’s desire and willingness to pay money for their product or service. financial runway - the amount of time a business could last without an influx of cash. Based on these two factors, any business can determine their position in this system. CONTACT - 97TH FLOOR We know we can build an effective digital marketing strategy to help you connect with your audience. And we know there’s no better time to get started than right now. PALOMAR DIGITAL MARKETING SUITE Palomar is a patent pending software suite for digital marketers developed by 97th Floor. The toolset inside Palomar analyzes large mountains of data in real-time to create a clear-cut digital strategy. Marketers often waste months if not years researching and testing in an attempt to figure out what their customers want. FROM DOOR KNOCKING TO DIGITAL MARKETING Results. Before 97th Floor began working with Vivint Solar, only 5% of their organic traffic was nonbranded, and today 1/3 of all visitors are coming from non branded keywords. Organic traffic has increased by over 40% YoY, which has contributed to a comparable rise in revenue. This increase in traffic and conversions has contributed to the ALL THE RAGE: AN OMNI-CHANNEL CAMPAIGN TO KEEP ON FILE The Rage Cage would go on to be an award winning campaign that would drive the highest influx in MQLs in a single month, which contributed to the following: 800+ new contacts. 2,000+ influenced contacts. 100+ closed deals. 97th Floor’s SEO, paid media, automation, and creative efforts continue to drive success for eFileCabinet in concrete ways. THOUSANDS OF NEW KEYWORDS AND SPOT 1 POSITIONS Results. One already ranking keyword jumped to the #1 spot after the optimizations were in place. Within one month of these optimizations, this term now ranks for nearly 1,000 additional keywords, contributing to hundreds of relevant visitors each month. Within the first month of publishing, a different keyword began to rank on the first page SLAMDUNK SOCIAL ADVERTISING But the low ticket prices made paid media endeavors difficult to earn a positive ROAS. In short, the Utah Jazz needed the following: To sell out the lower bowl for the summer season. To achieve a positive ROAS on Facebook for ticket sales. To move from the last in the league social followers to a top 25 team. They approached 97th Floor forhelp.
CLEANING UP PUBIC SENTIMENT WITH FACEBOOK ADVERTISING Overall, 97th Floor's campaign for DuPont yielded a 16.7% increase in link clicks on promoted articles, with a 20% decrease in cost. And in turn that helped bring a more balanced point of view to the ongoing carrageenan discussion. CUTTING A 240-DAY SALES CYCLE TO 90 DAYS Where once leads would move slowly through the pipeline, emerging eight months later as full-fledged customers, now that journey takes less than half the time. We’re talking about a 240-day sales cycle getting cut down to only 90 days. Today, Qubole's buyer's* HOME
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