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HOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipFIFTY
Sign in to continue. Remember Me. Sign inWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOWORK | FIFTY
THE RESULT. Fifty used this data to build over 50,000 targeted leads to various Gaucho networks over two years. Engagement increased by an average of 200 percent and Gaucho experienced massive, sustained brand visibility within freshly identified and highly specific localaudiences.
HOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipFIFTY
Sign in to continue. Remember Me. Sign inWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOWORK | FIFTY
THE RESULT. Fifty used this data to build over 50,000 targeted leads to various Gaucho networks over two years. Engagement increased by an average of 200 percent and Gaucho experienced massive, sustained brand visibility within freshly identified and highly specific localaudiences.
FIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
WORK | FIFTY
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.WORK | FIFTY
THE RESULT. Ticketmaster has become one of Fifty’s longest-standing clients. Improved targeting – both in terms of finding audiences, and the efficient channels to reach them – has reduced Ticketmaster’s cost of sales for each ticket. We’ve also helped the organisation hit its exceptionally demanding ROI targets.HOME | FIFTY
TERMS & CONDITIONS. 1. Definitions and Interpretation. 1.1 In this Agreement, the following expressions have the following meanings: “Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to Fifty for placement on the Media Vehicle in accordance with the terms of thisAgreement;
WORK | FIFTY
THE INTRODUCTION. Formula 1 is the highest class of single seat auto racing worldwide. Although the sport’s audience is traditionally based in Europe, an increasing number of Grand Prixs are now held internationally and its global fan base is currently estimated at over400 million.
WORK | FIFTY
THE SOLUTION. In one of the largest consumer insight projects ever attempted in the UK, Fifty analysed the social relationships of 21.5m followers of CRUK and its sub-brands. CRUK’s goal is to be creative with new fundraising ideas, but also to use data to ensure the most effective ideas are adopted. Fifty identified 51 separate tribes ofHOME | FIFTY
Fifty will be driving the launch of the Rugby Football Union’s (RFU) new and improved digital strategy. Fifty is a technology company specialising in the data-led understanding of audiences.WORK | FIFTY
THE INTRODUCTION. One of the world’s leading management consultancy and global services companies, Accenture is a key sponsor and Official Technology Partner ofHOME | FIFTY
You have successfully opted out. We do not sell the information we collect from our customers and partners pursuant to operating our business. However, we do enableHOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipFIFTY
Sign in to continue. Remember Me. Sign inWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOWORK | FIFTY
THE RESULT. Fifty used this data to build over 50,000 targeted leads to various Gaucho networks over two years. Engagement increased by an average of 200 percent and Gaucho experienced massive, sustained brand visibility within freshly identified and highly specific localaudiences.
HOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipFIFTY
Sign in to continue. Remember Me. Sign inWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOWORK | FIFTY
THE RESULT. Fifty used this data to build over 50,000 targeted leads to various Gaucho networks over two years. Engagement increased by an average of 200 percent and Gaucho experienced massive, sustained brand visibility within freshly identified and highly specific localaudiences.
FIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
WORK | FIFTY
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.WORK | FIFTY
THE RESULT. Ticketmaster has become one of Fifty’s longest-standing clients. Improved targeting – both in terms of finding audiences, and the efficient channels to reach them – has reduced Ticketmaster’s cost of sales for each ticket. We’ve also helped the organisation hit its exceptionally demanding ROI targets.HOME | FIFTY
TERMS & CONDITIONS. 1. Definitions and Interpretation. 1.1 In this Agreement, the following expressions have the following meanings: “Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to Fifty for placement on the Media Vehicle in accordance with the terms of thisAgreement;
WORK | FIFTY
THE INTRODUCTION. Formula 1 is the highest class of single seat auto racing worldwide. Although the sport’s audience is traditionally based in Europe, an increasing number of Grand Prixs are now held internationally and its global fan base is currently estimated at over400 million.
WORK | FIFTY
THE SOLUTION. In one of the largest consumer insight projects ever attempted in the UK, Fifty analysed the social relationships of 21.5m followers of CRUK and its sub-brands. CRUK’s goal is to be creative with new fundraising ideas, but also to use data to ensure the most effective ideas are adopted. Fifty identified 51 separate tribes ofHOME | FIFTY
Fifty will be driving the launch of the Rugby Football Union’s (RFU) new and improved digital strategy. Fifty is a technology company specialising in the data-led understanding of audiences.WORK | FIFTY
THE INTRODUCTION. One of the world’s leading management consultancy and global services companies, Accenture is a key sponsor and Official Technology Partner ofHOME | FIFTY
You have successfully opted out. We do not sell the information we collect from our customers and partners pursuant to operating our business. However, we do enableHOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott.FIFTY
Sign in to continue. Remember Me. Sign inCONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
HOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOHOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorshipWORK | FIFTY
Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott.FIFTY
Sign in to continue. Remember Me. Sign inCONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
HOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOFIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
WORK | FIFTY
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.HOME | FIFTY
TERMS & CONDITIONS. 1. Definitions and Interpretation. 1.1 In this Agreement, the following expressions have the following meanings: “Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to Fifty for placement on the Media Vehicle in accordance with the terms of thisAgreement;
WORK | FIFTY
THE SOLUTION. In one of the largest consumer insight projects ever attempted in the UK, Fifty analysed the social relationships of 21.5m followers of CRUK and its sub-brands. CRUK’s goal is to be creative with new fundraising ideas, but also to use data to ensure the most effective ideas are adopted. Fifty identified 51 separate tribes ofWORK | FIFTY
THE RESULT. WMRT’s online growth has been remarkable. It achieved over 10 million video views through the 2017 season, a figure matched only by the America’s Cup and close to twenty times the circuit’s closest rival. WRMT has now re-signed with Fifty for 2018 and beyond, as well as placing Fifty’s marketing insight at the heart of itsWORK | FIFTY
THE RESULT. Over the course of the Ashes ballot, Fifty drove 12,200 entries via social media, driving the highest number of social media sales in the ballot’s history. Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaignactivation -
WORK | FIFTY
THE INTRODUCTION. Formula 1 is the highest class of single seat auto racing worldwide. Although the sport’s audience is traditionally based in Europe, an increasing number of Grand Prixs are now held internationally and its global fan base is currently estimated at over400 million.
HOME | FIFTY
Fifty will be driving the launch of the Rugby Football Union’s (RFU) new and improved digital strategy. Fifty is a technology company specialising in the data-led understanding of audiences.HOME | FIFTY
You have successfully opted out. We do not sell the information we collect from our customers and partners pursuant to operating our business. However, we do enableHOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorship WORK | FIFTYNIFTY THRIFTY FIFTY ACTIVITIES Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott.CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
FIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOHOME | FIFTY
Underpin strategy with true consumer insight. Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial Intelligence. Machine Learning.TECHNOLOGY | FIFTY
Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results. We bring advanced social data analysis into media planning and buying, fusing two of the largest sectors of digital advertising. By pairing cutting-edge technology with proprietary data to power and informCOMPANY | FIFTY
If you want to discuss how your data could spark a revolution in your marketing, contact us on projects@fiftymedia.com or the form below. We’ll get back to you within the hour. Or if you’re in a hurry, call Simon Shaw or Duncan McCrum on +44 (0) 203 770 7554. Our work in cutting-edge insight extends to influencer management, sponsorship WORK | FIFTYNIFTY THRIFTY FIFTY ACTIVITIES Every client, every audience and every consumer are different. Here's a few Fifty case studies showing how. RED BULL. CANCER RESEARCH. TICKETMASTER. FORMULA 1. ABU DHABI. HSBC GOLF CHAMPIONSHIP. WORLDMATCH RACING TOUR.
TIMELINE | FIFTY
Timeline | Fifty. With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015. Fifty is started by CEO Simon Shaw and CTO Jamie Scott. Fifty is started by CEO Simon Shaw and CTO Jamie Scott.CONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
FIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOFIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
WORK | FIFTY
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.HOME | FIFTY
TERMS & CONDITIONS. 1. Definitions and Interpretation. 1.1 In this Agreement, the following expressions have the following meanings: “Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to Fifty for placement on the Media Vehicle in accordance with the terms of thisAgreement;
WORK | FIFTY
THE SOLUTION. In one of the largest consumer insight projects ever attempted in the UK, Fifty analysed the social relationships of 21.5m followers of CRUK and its sub-brands. CRUK’s goal is to be creative with new fundraising ideas, but also to use data to ensure the most effective ideas are adopted. Fifty identified 51 separate tribes ofWORK | FIFTY
THE RESULT. WMRT’s online growth has been remarkable. It achieved over 10 million video views through the 2017 season, a figure matched only by the America’s Cup and close to twenty times the circuit’s closest rival. WRMT has now re-signed with Fifty for 2018 and beyond, as well as placing Fifty’s marketing insight at the heart of itsWORK | FIFTY
THE RESULT. Over the course of the Ashes ballot, Fifty drove 12,200 entries via social media, driving the highest number of social media sales in the ballot’s history. Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaignactivation -
WORK | FIFTY
THE INTRODUCTION. Formula 1 is the highest class of single seat auto racing worldwide. Although the sport’s audience is traditionally based in Europe, an increasing number of Grand Prixs are now held internationally and its global fan base is currently estimated at over400 million.
HOME | FIFTY
Fifty will be driving the launch of the Rugby Football Union’s (RFU) new and improved digital strategy. Fifty is a technology company specialising in the data-led understanding of audiences.HOME | FIFTY
You have successfully opted out. We do not sell the information we collect from our customers and partners pursuant to operating our business. However, we do enableHOME | FIFTY
DATA DRIVEN DECISION MAKING . Fifty's consumer insight takes the guesswork out of creating strategy. By diving deeply into the minds of your consumers, Fifty helps you test new product, make marketing more efficient, and take the risk out of new marketing campaigns.TECHNOLOGY | FIFTY
MEDIA ADVERTISING Improve ad performance Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results.COMPANY | FIFTY
THE FIFTY INSIGHT ENGINE Fifty’s pioneering consumer insight engine is at the heart of our service. Our machine learning and artificial intelligence tools, built in consultation with the most advanced audience segmentation tool in the world at Imperial College London,can
WORK | FIFTYNIFTY THRIFTY FIFTY ACTIVITIES Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.TIMELINE | FIFTY
With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015.FIFTY
Sign in to continue. Remember Me. Sign inCONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
HOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOHOME | FIFTY
DATA DRIVEN DECISION MAKING . Fifty's consumer insight takes the guesswork out of creating strategy. By diving deeply into the minds of your consumers, Fifty helps you test new product, make marketing more efficient, and take the risk out of new marketing campaigns.TECHNOLOGY | FIFTY
MEDIA ADVERTISING Improve ad performance Our social data powered advertising service builds on Fifty’s vast knowledge base to help clients achieve clear and actionable results.COMPANY | FIFTY
THE FIFTY INSIGHT ENGINE Fifty’s pioneering consumer insight engine is at the heart of our service. Our machine learning and artificial intelligence tools, built in consultation with the most advanced audience segmentation tool in the world at Imperial College London,can
WORK | FIFTYNIFTY THRIFTY FIFTY ACTIVITIES Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.TIMELINE | FIFTY
With a client list that includes Red Bull, Ticketmaster, Cancer Research UK and World Match Racing Tour, Fifty has come a long way since it was founded in 2015.FIFTY
Sign in to continue. Remember Me. Sign inCONTACT | FIFTY
Fifty Based in London, our core business uses cutting edge data science to make marketing more efficient and take the risk out of newcampaigns.
HOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTYSEE MORE ON FIFTY.IO WORK | FIFTYSEE MORE ON FIFTY.IOFIFTY
Sign in to continue. Remember Me. Sign inHOME | FIFTY
BRAND SAFETY. Brand Safety and Ad Placement Policy (subject to agreed IO terms) Overview. Fifty is committed to providing the highest possible levels of brand safety for clients and advertisers and minimizing the risk of ad misplacement in line with industrystandards.
HOME | FIFTY
TERMS & CONDITIONS. 1. Definitions and Interpretation. 1.1 In this Agreement, the following expressions have the following meanings: “Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to Fifty for placement on the Media Vehicle in accordance with the terms of thisAgreement;
WORK | FIFTY
THE INTRODUCTION. The World Match Racing Tour (WMRT) is the world’s top professional sailing series. It is a global event featuring world class sailors and Olympic champions.WORK | FIFTY
THE INTRODUCTION. Owned by Marylebone Cricket Club, Lord’s Cricket Ground is one of the UK’s best-loved cricket venues, widely known as ‘the home of cricket’.WORK | FIFTY
THE INTRODUCTION. Formula 1 is the highest class of single seat auto racing worldwide. Although the sport’s audience is traditionally based in Europe, an increasing number of Grand Prixs are now held internationally and its global fan base is currently estimated at over400 million.
WORK | FIFTY
THE INTRODUCTION. Ticketmaster and its parent organisation, Live Nation, sell hundreds of millions of entertainment event tickets annually, with each combinationWORK | FIFTY
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders.WORK | FIFTY
THE INTRODUCTION. Founded in 1983, the Federation of International Polo (FIP) is the international body that represents and enhances the sport’s global reputation in over 80 countries worldwide.HOME | FIFTY
You have successfully opted out. We do not sell the information we collect from our customers and partners pursuant to operating our business. However, we do enableToggle navigation
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Underpin strategy with true consumer insight Fifty is a technology company focused on large scale analysis of Social Media data to fundamentally redefine how organisations understand and engage their customers. Artificial IntelligenceMachine Learning
Social Data
INFLUENCER MAPPING
Go straight to the right people. Identify the influencers who can create genuine change in the hearts and minds of your customers.AUDIENCE
SEGMENTATION
INFLUENCER
MAPPING
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DATA DRIVEN DECISION MAKING Fifty's consumer insight takes the guesswork out of creating strategy. By diving deeply into the minds of your consumers, Fifty helps you test new product, make marketing more efficient, and take the risk out of new marketing campaigns. WHY ARE WE DIFFERENT? NEW-FASHIONED CONSULTANCY Our cutting edge data engine generates such a vast amount of information that it’s easy to be sidetracked, which is why we manage it for you. We consider our consultancy service to be just as important as our pioneering technology. That’s why, from the first moment you start working with us, we help you gain real insight into strategy, marketing and product development.FIFTY TECHNOLOGY
Consumers – they say one thing and do another. Fifty’s insight engine focuses on mapping relationships rather than simply traditional social listening or sentiment analysis. We believe that truly accurate insight comes from observing a consumer’s actions, not just theirwords.
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Social media connections tracked600
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Mapped worldwide
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OUR WORK
RED BULL
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HSBC GOLF CHAMPIONSHIPBENTLEY
ACCENTURE
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FORMULA 1
WORLD MATCH RACING TOUR FEDERATION OF INTERNATIONAL POLOGAUCHO RESTAURANTS
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FIFTY GIVES YOU ACTIONABLE, ACCURATE ADVICE. HERE'S HOW IT WORKS.SPEAK TO OUR CEO
SIMON SHAW.
Our work in cutting-edge insight extends to influencer management, sponsorship valuation, and campaign activation - for agencies, CEOs, CMOs and team leaders. ASK US HOW WE CAN HELP TECHNOLOGY COMPANY WORKTIMELINE CONTACT
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