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ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
NETWORK — BLOCKV
THE NETWORK. The BLOCKv platform is operating as a network of independent nodes, each running their own instance of the BLOCKv technology stack and its services. BLOCKv added support to allow interoperability between the otherwise independent instances. This glue layer focuses on the following elements of interoperability: UserIdentities are
BLOCKV DEVELOPER PLATFORM BLOCKv offers the first Blockchain agnostic platform to activate 1:1 direct to consumer relationships in a fast and more effective way. When you’re ready, sign up for a free developer account to begin building vAtoms. Easy-to-Use Development Tools & Templates BLOCKv provides developer tools, support, and helpful templates to kickstartyour
VATOMS — BLOCKV
Obtainable anywhere, Vatoms can be found and viewed through any mechanism – mobile, desktops, laptops, smart TV, virtual reality and augmented reality – moving between them fluidly and openly. Unique items indelibly secured on the blockchain, that you own. Your Vatom has the same properties as real objects – but limited only by NFTS: THE ART REVOLUTION WILL BE DIGITISED NFTs: The art revolution will be digitised. The current NFT art craze can become a revolution for the way we create, interact with and own art. Let’s use them to create a fairer art world that hands power back to content creators. The digital art scene is exploding right now thanks to NFTs and it seems like the entire internet is abuzz with BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue UNLOCKING THE POWER OF GAMIFICATION Gamification is a powerful concept because it evokes positive, human emotions. Psychologically, game elements trigger a number of your brain’s processes that are responsible for igniting positive feelings and creating motivation. Simply put, your brain loves to win. When you win and or earn rewards a dopamine boost hits the rewardnetwork in
THE VEECONOMICS OF THE BLOCKV ECOSYSTEM V1.0 The VEEconomics of the BLOCKv Ecosystem v1.0. One year after the release of the BLOCKv beta-platform, we present our VEEconomic Model 1.0 (effective on April 1st 2019). As our World evolves into an age of mixed, virtual and augmented reality, new kinds of human experience become possible and with them, incredible opportunities emerge. BLOCKVVATOMSABOUTSIGN UPLOG INDEVELOPERS THE FOUNDATION OF THE DIGITAL GOODS ECONOMY. For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
NETWORK — BLOCKV
THE NETWORK. The BLOCKv platform is operating as a network of independent nodes, each running their own instance of the BLOCKv technology stack and its services. BLOCKv added support to allow interoperability between the otherwise independent instances. This glue layer focuses on the following elements of interoperability: UserIdentities are
BLOCKV DEVELOPER PLATFORM BLOCKv offers the first Blockchain agnostic platform to activate 1:1 direct to consumer relationships in a fast and more effective way. When you’re ready, sign up for a free developer account to begin building vAtoms. Easy-to-Use Development Tools & Templates BLOCKv provides developer tools, support, and helpful templates to kickstartyour
VATOMS — BLOCKV
Obtainable anywhere, Vatoms can be found and viewed through any mechanism – mobile, desktops, laptops, smart TV, virtual reality and augmented reality – moving between them fluidly and openly. Unique items indelibly secured on the blockchain, that you own. Your Vatom has the same properties as real objects – but limited only by NFTS: THE ART REVOLUTION WILL BE DIGITISED NFTs: The art revolution will be digitised. The current NFT art craze can become a revolution for the way we create, interact with and own art. Let’s use them to create a fairer art world that hands power back to content creators. The digital art scene is exploding right now thanks to NFTs and it seems like the entire internet is abuzz with BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue UNLOCKING THE POWER OF GAMIFICATION Gamification is a powerful concept because it evokes positive, human emotions. Psychologically, game elements trigger a number of your brain’s processes that are responsible for igniting positive feelings and creating motivation. Simply put, your brain loves to win. When you win and or earn rewards a dopamine boost hits the rewardnetwork in
THE VEECONOMICS OF THE BLOCKV ECOSYSTEM V1.0 The VEEconomics of the BLOCKv Ecosystem v1.0. One year after the release of the BLOCKv beta-platform, we present our VEEconomic Model 1.0 (effective on April 1st 2019). As our World evolves into an age of mixed, virtual and augmented reality, new kinds of human experience become possible and with them, incredible opportunities emerge.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
BLOCKV: STATE OF THE PLATFORM ADDRESS Introduction. The last 12 months have been busy ones for BLOCKv! The last year has seen us achieve some of our key goals for the BLOCKv platform, namely decentralising the Vatom network, solving the great scalability challenges and ensuring users of our technology could maintain a single identity across all BLOCKv partner platforms. THE VEECONOMICS OF THE BLOCKV ECOSYSTEM V1.0 One year after the release of the BLOCKv beta-platform, we present our VEEconomic Model 1.0 (effective on April 1st 2019). As our World evolves into an age of mixed, virtual and augmented reality, new kinds of human experience become possible and with them, incredible opportunities emerge. BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue CASE STUDY: DORITOS QUEST 2020 The Doritos Quest 2020 competition was successfully rolled out across Belgium, the Netherlands, Spain, Ireland, and the UK in October and November 2020. The Augmented Reality (“AR”) game invited players to hunt for virtual Doritos packets dropped in thousands of locations around Europe. Once players located one of these Doritos “Vatoms CASE STUDY: FIND UNLIMITED 2020 For the return of Vodafone’s highly successful Vatom-powered AR activation, “Find Unlimited 2020”, Vodafone, BLOCKv, Verizon Media, and Story Lab collaborated to create a bigger and better campaign, this time for the launch of the highly anticipated new Samsung S20 and to celebrate Vodafone’s expand CASE STUDY: BEN & JERRY’S “SHARE THE LOVE” To re-engage users and educate them about scoop shops reopening, Ben & Jerry’s and BLOCKv create a simple yet effective, shareable Vatom dynamic. The “Share the Love” campaign, rewarded loyal fans of the iconic ice cream brand with a redeemable scoop Vatom. By BLOCKV AT NRF “THE DAWN OF A NEW TECHNOLOGY” Hundreds of Vatomic butterflies were released at NRF 2019 to demonstrate how networked digital objects, gamified and running on blockchain, can dramatically change the way retail brands engage with their customers. By all accounts, our technology showcase for over 32,000 retail professionals was an WHY BLOCKCHAIN MATTERS FOR PROMOTIONAL MARKETING IN RETAIL This piece is intended to educate you about the capabilities of digital objects on the blockchain for promotional marketing within retail. A blockchain allows for transactions to be immutably recorded in a decentralized ledger. Bitcoin and the underlying blockchain thatpowers it are ins
CASE STUDY: FOR THE LOVE OF YOUR LOCAL CASE STUDY: For the Love of Your Local. In an effort to support pubs and bars all across Australia during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) launched a Vatom-powered initiative, “For the Love of your Local”. In order to generate immediate cash flow for venues, customers were encouragedto
BLOCKVVATOMSABOUTSIGN UPLOG INDEVELOPERS THE FOUNDATION OF THE DIGITAL GOODS ECONOMY. For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
NETWORK — BLOCKV
THE NETWORK. The BLOCKv platform is operating as a network of independent nodes, each running their own instance of the BLOCKv technology stack and its services. BLOCKv added support to allow interoperability between the otherwise independent instances. This glue layer focuses on the following elements of interoperability: UserIdentities are
BLOCKV DEVELOPER PLATFORM BLOCKv offers the first Blockchain agnostic platform to activate 1:1 direct to consumer relationships in a fast and more effective way. When you’re ready, sign up for a free developer account to begin building vAtoms. Easy-to-Use Development Tools & Templates BLOCKv provides developer tools, support, and helpful templates to kickstartyour
VATOMS — BLOCKV
Obtainable anywhere, Vatoms can be found and viewed through any mechanism – mobile, desktops, laptops, smart TV, virtual reality and augmented reality – moving between them fluidly and openly. Unique items indelibly secured on the blockchain, that you own. Your Vatom has the same properties as real objects – but limited only byBLOG 2 — BLOCKV
Unlocking the Engaging Power of Gamification. Read More. Callum McQueen 4/7/21 Callum McQueen 4/7/21. NFTs: The art revolution will be digitised. Read More. Callum McQueen 2/20/21 Callum McQueen 2/20/21. BLOCKv: State of the Platform Address. Read More. NFTS: THE ART REVOLUTION WILL BE DIGITISED NFTs: The art revolution will be digitised. The current NFT art craze can become a revolution for the way we create, interact with and own art. Let’s use them to create a fairer art world that hands power back to content creators. The digital art scene is exploding right now thanks to NFTs and it seems like the entire internet is abuzz with BLOCKV: STATE OF THE PLATFORM ADDRESS Introduction. The last 12 months have been busy ones for BLOCKv! The last year has seen us achieve some of our key goals for the BLOCKv platform, namely decentralising the Vatom network, solving the great scalability challenges and ensuring users of our technology could maintain a single identity across all BLOCKv partner platforms. BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue BLOCKVVATOMSABOUTSIGN UPLOG INDEVELOPERS THE FOUNDATION OF THE DIGITAL GOODS ECONOMY. For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
NETWORK — BLOCKV
THE NETWORK. The BLOCKv platform is operating as a network of independent nodes, each running their own instance of the BLOCKv technology stack and its services. BLOCKv added support to allow interoperability between the otherwise independent instances. This glue layer focuses on the following elements of interoperability: UserIdentities are
BLOCKV DEVELOPER PLATFORM BLOCKv offers the first Blockchain agnostic platform to activate 1:1 direct to consumer relationships in a fast and more effective way. When you’re ready, sign up for a free developer account to begin building vAtoms. Easy-to-Use Development Tools & Templates BLOCKv provides developer tools, support, and helpful templates to kickstartyour
VATOMS — BLOCKV
Obtainable anywhere, Vatoms can be found and viewed through any mechanism – mobile, desktops, laptops, smart TV, virtual reality and augmented reality – moving between them fluidly and openly. Unique items indelibly secured on the blockchain, that you own. Your Vatom has the same properties as real objects – but limited only byBLOG 2 — BLOCKV
Unlocking the Engaging Power of Gamification. Read More. Callum McQueen 4/7/21 Callum McQueen 4/7/21. NFTs: The art revolution will be digitised. Read More. Callum McQueen 2/20/21 Callum McQueen 2/20/21. BLOCKv: State of the Platform Address. Read More. NFTS: THE ART REVOLUTION WILL BE DIGITISED NFTs: The art revolution will be digitised. The current NFT art craze can become a revolution for the way we create, interact with and own art. Let’s use them to create a fairer art world that hands power back to content creators. The digital art scene is exploding right now thanks to NFTs and it seems like the entire internet is abuzz with BLOCKV: STATE OF THE PLATFORM ADDRESS Introduction. The last 12 months have been busy ones for BLOCKv! The last year has seen us achieve some of our key goals for the BLOCKv platform, namely decentralising the Vatom network, solving the great scalability challenges and ensuring users of our technology could maintain a single identity across all BLOCKv partner platforms. BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
BLOCKV: STATE OF THE PLATFORM ADDRESS Introduction. The last 12 months have been busy ones for BLOCKv! The last year has seen us achieve some of our key goals for the BLOCKv platform, namely decentralising the Vatom network, solving the great scalability challenges and ensuring users of our technology could maintain a single identity across all BLOCKv partner platforms. THE BLOCKV PLATFORM HAS ARRIVED. EXPERIENCE. CREATE. AMAZE. Experience. Create. Amaze. Today, we’re excited to announce the official launch of the BLOCKv Platform. This is the first available release for developers to access the self-serve platform to create new experiences, using vAtoms, the new standard for digital objects run on or off blockchain. Over the past six months, we have on-boarded over BLOCKV DEVELOPER PLATFORM Create Account ©2021 BLOCKv2021 BLOCKv. Info CASE STUDY: DORITOS QUEST 2020 The Doritos Quest 2020 competition was successfully rolled out across Belgium, the Netherlands, Spain, Ireland, and the UK in October and November 2020. The Augmented Reality (“AR”) game invited players to hunt for virtual Doritos packets dropped in thousands of locations around Europe. Once players located one of these Doritos “Vatoms CASE STUDY: FIND UNLIMITED 2020 For the return of Vodafone’s highly successful Vatom-powered AR activation, “Find Unlimited 2020”, Vodafone, BLOCKv, Verizon Media, and Story Lab collaborated to create a bigger and better campaign, this time for the launch of the highly anticipated new Samsung S20 and to celebrate Vodafone’s expand THE VEECONOMICS OF THE BLOCKV ECOSYSTEM V1.0 The VEEconomics of the BLOCKv Ecosystem v1.0. One year after the release of the BLOCKv beta-platform, we present our VEEconomic Model 1.0 (effective on April 1st 2019). As our World evolves into an age of mixed, virtual and augmented reality, new kinds of human experience become possible and with them, incredible opportunities emerge. CASE STUDY: FOR THE LOVE OF YOUR LOCAL CASE STUDY: For the Love of Your Local. In an effort to support pubs and bars all across Australia during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) launched a Vatom-powered initiative, “For the Love of your Local”. In order to generate immediate cash flow for venues, customers were encouragedto
BLOCKV AT NRF “THE DAWN OF A NEW TECHNOLOGY” Hundreds of Vatomic butterflies were released at NRF 2019 to demonstrate how networked digital objects, gamified and running on blockchain, can dramatically change the way retail brands engage with their customers. By all accounts, our technology showcase for over 32,000 retail professionals was an BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue BLOCKVVATOMSABOUTSIGN UPLOG INDEVELOPERSBLOCKV PRICE THE FOUNDATION OF THE DIGITAL GOODS ECONOMY. For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain. These objects, called Vatoms, can be obtained and viewed across any mobile device. Vatoms are highly programmable, store and secure digital goods and moveseamlessly
NETWORK — BLOCKV
THE NETWORK. The BLOCKv platform is operating as a network of independent nodes, each running their own instance of the BLOCKv technology stack and its services. BLOCKv added support to allow interoperability between the otherwise independent instances. This glue layer focuses on the following elements of interoperability: UserIdentities are
SOLUTIONS — BLOCKV VATOM SOLUTIONS. Data Rich Redemption. Vatoms can be massively distributed via text message, email, social media and QR code. Vatoms hold a digital value that enables redemption for a real product. Through a smart system, redemptions can be tracked, can be measured, and can connect thousands of venues and clients smartly andeffectively.
BLOCKV DEVELOPER PLATFORM BLOCKv offers the first Blockchain agnostic platform to activate 1:1 direct to consumer relationships in a fast and more effective way. When you’re ready, sign up for a free developer account to begin building vAtoms. Easy-to-Use Development Tools & Templates BLOCKv provides developer tools, support, and helpful templates to kickstartyour
VATOMS — BLOCKV
Obtainable anywhere, Vatoms can be found and viewed through any mechanism – mobile, desktops, laptops, smart TV, virtual reality and augmented reality – moving between them fluidly and openly. Unique items indelibly secured on the blockchain, that you own. Your Vatom has the same properties as real objects – but limited only by NFTS: THE ART REVOLUTION WILL BE DIGITISED NFTs: The art revolution will be digitised. The current NFT art craze can become a revolution for the way we create, interact with and own art. Let’s use them to create a fairer art world that hands power back to content creators. The digital art scene is exploding right now thanks to NFTs and it seems like the entire internet is abuzz with BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue UNLOCKING THE POWER OF GAMIFICATION Gamification is a powerful concept because it evokes positive, human emotions. Psychologically, game elements trigger a number of your brain’s processes that are responsible for igniting positive feelings and creating motivation. Simply put, your brain loves to win. When you win and or earn rewards a dopamine boost hits the rewardnetwork in
BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue BLOCKVVATOMSABOUTSIGN UPLOG INDEVELOPERSBLOCKV PRICE THE FOUNDATION OF THE DIGITAL GOODS ECONOMY. For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned.ABOUT — BLOCKV
ABOUT BLOCKV. BLOCKv provides a development platform with a complete set of APIs, robust tools and training that enable developers to create and emit digital objects on blockchain.NETWORK — BLOCKV
THE VATOM NETWORK. For the first time, virtual objects or NFT’s (Non-fungible Tokens) can come alive to provide a vivid experience layer for the blockchain through dynamic digital objects calledVatoms.
SOLUTIONS — BLOCKV A Vatom-powered campaign can benefit from social media integration. Since each interaction with a Vatom is stored on the blockchain, it’s possible to provide incentives, instant rewards, and amplify a Vatom campaign with social sharing. BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to RevenueVATOMS — BLOCKV
WHAT IS A VATOM? Vatoms are dynamic, compelling digital objects, that connect brands and customers, artists and fans, citizens and governments, friends, families and global gamers. BLOCKV: STATE OF THE PLATFORM ADDRESS Introduction The last 12 months have been busy ones for BLOCKv! The last year has seen us achieve some of our key goals for the BLOCKv platform, namely decentralising the Vatom network, solving the great scalability challenges and ensuring users of our technology couldmaintain a
BLOG 2 — BLOCKV
BLOCKv & Reward.Cloud announce partnership for Vatom-powered RetailRedemption
BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue BLOCKV DEVELOPER PLATFORM Create Account ©2021 BLOCKv2021 BLOCKv. Info BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue UNLOCKING THE POWER OF GAMIFICATION Brands are increasingly using game-like principles to engage and delight consumers. Nike+ Run Club, Starbucks Rewards, and our own Doritos Quest campaign are just a few examples of how brands are incorporating elements of games into the design of an activation. So how exactly does gamification motivate people, entertain users and lead to desired behaviours? BLOCKV DEVELOPER PLATFORM BLOCKv Developer Platform: Imagination to Revenue. First Name. LastName
THE VEECONOMICS OF THE BLOCKV ECOSYSTEM V1.0 One year after the release of the BLOCKv beta-platform, we present our VEEconomic Model 1.0 (effective on April 1st 2019). As our World evolves into an age of mixed, virtual and augmented reality, new kinds of human experience become possible and with them, incredible opportunities emerge. CASE STUDY: DORITOS QUEST 2020 Update 03/21: We are delighted to announce that Doritos Quest won Best Mobile Campaign at The Drum Awards for Digital Advertising 2021! The awards recognise the best use of technology and digital media in advertising, and Doritos Quest’s innovative use of the mobileplatform saw it
CASE STUDY: FOR THE LOVE OF YOUR LOCAL In an effort to support pubs and bars all across Australia during lockdown, Carlton & United Breweries (CUB) and the Australian Hotels Association (AHA) launched a Vatom-powered initiative, “For the Love of your Local”. In order to generate immediate cash flow for venues,customers were enco
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THE NEW PLATFORM FOR HUMAN ENGAGEMENT For the first time, virtual objects — Vatoms — can come alive to provide a vivid experience layer for the blockchain by transforming static objects into dynamic virtual goods that are individually owned. Yours to share, trade, sell, redeem, gift, collect, or admire. The BLOCKv platform enables the creation of Vatoms, a new digital asset class that bridges the gap between physical and digital worlds, generating one-to-one experiences and creating new levels ofengagement.
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