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Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.X HOW DOES THE NEW TIM HORTONS' 'ROLL UP THE RIM' CONTEST WORK?Jeremiah Rodriguez
CTVNews.ca Writer
@jererodriguezzz Contact Published Wednesday, February 19, 2020 11:59AM EST Last Updated Thursday, February 20, 2020 10:22AM ESTVolume 90%
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Tim Hortons changes the Roll Up The Rim contest NOW PLAYING
Tim Hortons is going digital with its popular Roll Up The Rim contest. CTV's Sean Grech explains. First at Five – February 19 NOW PLAYING
First at five we take a look at the Roll Up The Rim revamp. Tim Hortons giving out fewer prizes this year NOW PLAYING
Last year's contest had a total of $71 million in prizes, while this year there are only about $30 million in giveaways. SHARE
7K
7K
TORONTO -- Tim Hortons’ annual “Roll Up the Rim To Win” contest is back, but not how you’ve come to know it. The company said it is modernizing its popular 35-year-old contest to focus more on reducing waste, according to a press release .
The four-week promotion is scheduled to kick off on March 11, when customers will begin getting their to-go coffees in disposable cups featuring the familiar rims that unfurl to reveal whether they’ve won.
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See the Tim Hortons' press release But contestants can only physically roll up the rim during the first two weeks of the month-long contest, when Tim Hortons will stop distributing the paper cups. Instead, for the last two weeks, customers can only roll up their rims digitally, by using an app or visiting a website.
Here’s a look at how Tim Hortons says its revised contest will work this year:
USING REGULAR PAPER CUPS GETS YOU ONE ROLL: Between March 11 and April 7, hot beverages will be sold in the familiar “Roll Up the Rim To Win” paper cups, giving customers one chance to win a prize. In the last two weeks, Tim Hortons says it will stop serving hot drinks in the contest cups, and will instead give customers a chance to virtually “roll up their rims” on the Tim Hortons app or online.
USING TIM REWARDS CARDS GETS YOU TWO ROLLS: _Unregistered Tims rewards cardholders_ Tims Rewards cardholders who haven’t registered the app, essentially logging in with contact information, can present the card in the contest’s first two weeks to receive two chances at a prize: one on the cup and another on the app or website. Then, in the last two weeks when Tims stops selling the contest cups, customers will only get a digital “roll” with their purchase. And here’s a catch: cardholders can accumulate chances to win, but won’t actually be able to see if they did until they register the app.
People have two weeks after the promotion ends, until April 21, to register their card and play their digital “rolls.” * _SEE HOW TO REGISTER YOUR TIM REWARDS CARD AND WHY _
_Registered Tims Rewards cardholders_ In the first two weeks of the contest, customers who have already registered their Tims Rewards card on the store’s app will get two digital chances with each hot drink purchase. The last two weeks, they'll only recieve one digital "roll" on their app or online. USING A REUSABLE CUP GETS YOU THREE ROLLS: Throughout the entire promotion, people who purchase a hot beverage in a reusable cup or mug will receive three digital rolls which they can redeem on the app or online. Starting on the eve of the contest, March 10, Tim Hortons says it will be giving away 1.8 million reusable hot beverage cups for free. “We will reward guests who make the sustainable choice by using a reusable cup and scanning their Tims Rewards card with three digital rolls,” Tim Hortons’ Chief Marketing Officer Hope Bagozzi said. Prizes up for grabs include 200 Samsung TVs, 150 $1,000 CIBC Prepaid Cards and 10 2020 Hyundai IONIQ Electric or Hybrid Vehicles. RELATED IMAGES
view larger image
*
A photograph of a Tim Hortons cup in Toronto on Thursday, February 3, 2017. THE CANADIAN PRESS/Nathan Denette SHARE
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2020 All rights reserved. Back to top
Copied
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info
Tim Hortons changes the Roll Up The Rim contestNOW PLAYING
Tim Hortons is going digital with its popular Roll Up The Rim contest. CTV's Sean Grech explains. First at Five – February 19NOW PLAYING
First at five we take a look at the Roll Up The Rim revamp. Tim Hortons giving out fewer prizes this yearNOW PLAYING
Last year's contest had a total of $71 million in prizes, while this year there are only about $30 million in giveaways.SHARE
7K
7K
TORONTO -- Tim Hortons’ annual “Roll Up the Rim To Win” contest is back, but not how you’ve come to know it. The company said it is modernizing its popular 35-year-old contest to focus more on reducing waste, according to a press release.
The four-week promotion is scheduled to kick off on March 11, when customers will begin getting their to-go coffees in disposable cups featuring the familiar rims that unfurl to reveal whether they’vewon.
RELATED STORIES
*
This is how Tim Hortons is revamping its rewards program, and what itmeans to you
*
Experts say Timbits cereal shows ongoing 'confusion' around TimHortons brand
*
Tim Hortons facing online backlash over free coffee offer to PrinceHarry, Meghan
*
Tim Hortons shaking up loyalty card program after sales slumpRELATED LINKS
*
See the Tim Hortons' press release But contestants can only physically roll up the rim during the first two weeks of the month-long contest, when Tim Hortons will stop distributing the paper cups. Instead, for the last two weeks, customers can only roll up their rims digitally, by using an app orvisiting a website.
Here’s a look at how Tim Hortons says its revised contest will workthis year:
USING REGULAR PAPER CUPS GETS YOU ONE ROLL: Between March 11 and April 7, hot beverages will be sold in the familiar “Roll Up the Rim To Win” paper cups, giving customers one chance to win a prize. In the last two weeks, Tim Hortons says it will stop serving hot drinks in the contest cups, and will instead give customers a chance to virtually “roll up their rims” on the Tim Hortons app oronline.
USING TIM REWARDS CARDS GETS YOU TWO ROLLS: _Unregistered Tims rewards cardholders_ Tims Rewards cardholders who haven’t registered the app, essentially logging in with contact information, can present the card in the contest’s first two weeks to receive two chances at a prize: one on the cup and another on the app or website. Then, in the last two weeks when Tims stops selling the contest cups, customers will only get a digital “roll” with their purchase. And here’s a catch: cardholders can accumulate chances to win, but won’t actually be able to see if they did until they register theapp.
People have two weeks after the promotion ends, until April 21, to register their card and play their digital “rolls.” * _SEE HOW TO REGISTER YOUR TIM REWARDS CARD AND WHY_
_Registered Tims Rewards cardholders_ In the first two weeks of the contest, customers who have already registered their Tims Rewards card on the store’s app will get two digital chances with each hot drink purchase. The last two weeks, they'll only recieve one digital "roll" on their app or online. USING A REUSABLE CUP GETS YOU THREE ROLLS: Throughout the entire promotion, people who purchase a hot beverage in a reusable cup or mug will receive three digital rolls which they can redeem on the app or online. Starting on the eve of the contest, March 10, Tim Hortons says it will be giving away 1.8 million reusable hot beverage cups for free. “We will reward guests who make the sustainable choice by using a reusable cup and scanning their Tims Rewards card with three digital rolls,” Tim Hortons’ Chief Marketing Officer Hope Bagozzi said. Prizes up for grabs include 200 Samsung TVs, 150 $1,000 CIBC Prepaid Cards and 10 2020 Hyundai IONIQ Electric or Hybrid Vehicles.RELATED IMAGES
view larger image
*
A photograph of a Tim Hortons cup in Toronto on Thursday, February 3, 2017. THE CANADIAN PRESS/Nathan DenetteSHARE
7K
7K
Report an error
| Editorial standards and policies MORE BUSINESS STORIES*
ENERGY AND FINANCIALS HELP PUSH TSX HIGHER, LOONIE DOWN AGAINST U.S.DOLLAR
CMHC SAYS HOUSING VULNERABILITY MODERATE, DOWNGRADES RISK IN PRAIRIECITIES TO LOW
LOBLAW REPORTS Q4 PROFIT UP FROM YEAR EARLIER, BUT FALLS SHORT OFEXPECTATIONS
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MORGAN STANLEY TO BUY E-TRADE FOR US$13 BILLION VIA RAIL TO TEMPORARILY LAY OFF 'CLOSE TO' 1,000 EMPLOYEES THESE ARE THE RETAILERS CLOSING IN CANADA OR FACING BANKRUPTCY IN2020
-------------------------TOP VIDEOS
*
false
LIVE NOW: WET'SUWET'EN OFFICIALS HOLD A PRESS CONFERENCEfalse
'WE CAN’T KEEP DOING THIS': FORMER CHIEF ON RAIL BLOCKADESfalse
MINISTER BLAIR: RCMP WILL MOVE OFF WET'SUWET'EN TERRITORY*
false
LIVE NOW: CANADIANS ON CRUISE SHIP DEPART ON CHARTER PLANEfalse
20-YEAR-OLD RAPPER POP SMOKE SHOT AND KILLED INSIDE HOMEfalse
LASER HITS HIGHWAY PATROL PILOT, SUSPECT QUICKLY ARRESTED ------------------------- CTVNEWS.CA TOP STORIES*
BREAKING BREAKING
PUBLIC SAFETY MINISTER SAYS B.C. RCMP AGREES TO MOVE OFF WET'SUWET'ENTERRITORY
'WE'RE GOOD TO GO': CANADIAN CRUISE SHIP PASSENGERS IN JAPAN PREPARETO FLY HOME
CANADA HOSTS LIMA GROUP, APPEALS FOR WORLD'S HELP ON VENEZUELA CRISIS*
NEW NEW
NEW BLOCKADE SOUTH OF MONTREAL DELAYS RESUMPTION OF VIA RAIL SERVICE BETWEEN MONTREAL AND QUEBEC CITY CN GRANTED ALBERTA-WIDE INJUNCTION AMIDST RAIL LINE BLOCKADES GERMAN GUNMAN CALLING FOR GENOCIDE KILLS 9 PEOPLE -------------------------DON'T MISS
*
false
HARRY AND MEGHAN TO MAKE OFFICIAL ROYAL EXIT ON MARCH 31false
RUSSIAN FARMERS RUSH TO SAVE HORSES THAT FELL THROUGH ICEfalse
POLICE CHIEF REMOVES UNIFORM; WALKS HOME IN HIS UNDERWEAR AFTERDEPARTMENT DISBANDS
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DENGUE FEVER IS SPREADING IN THE CARIBBEAN, AND SURVIVORS SAY TRAVELLERS AREN'T BEING WARNED*
THREE PEOPLE CHARGED AFTER 11-YEAR-OLD GIVES BIRTH IN MISSOURIBATHTUB
*
HUMAN BRAIN MAILED FROM TORONTO TO WISCONSIN SEIZED AT U.S. BORDER*
WOMAN DENIED CF DRUG DIES IN HALIFAX HOSPITALMOST-WATCHED
*
false
AERIAL VIDEO OF LASER STRIKE SUSPECT'S ARREST Air Date: February 19, 2020*
false
U.S. TOWN DISBANDS THEIR ONE-MAN POLICE DEPARTMENT Air Date: February 20, 2020*
false
HERD OF 11 HORSES RESCUED FROM ICY POND Air Date: February 20, 2020*
false
RAPPER POP SMOKE SHOT AND KILLED IN HOME INVASION Air Date: February 20, 2020FOLLOW ON
Political Ads Registry Use of this Website assumes acceptance of Terms & Conditionsand
Privacy Policy
2020 All rights reserved.Back to top
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