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WE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them. SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including inMEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.LESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them. SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including inMEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.LESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyABOUT | COLLINS
Brian Collins CCO & Founder. Brian is Chief Creative Officer of COLLINS. Over his career, Brian and his team have won every major creative award. His work has been featured in The New York Times, Forbes, Creativity, Fortune, NBC News, ABC News and Fast Company,which named him
WORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
THE IMAGINALS
The ability to envision countless possibilities is humanity’s defining feature—and our species’ saving grace. Imaginal discs map out very specific, preprogrammed destinies. Our imaginations allow us to explore uncharted territory, to transcend the boundaries of here and now, to prototype and try out different futures. M.AD SCHOOL OF IDEAS In developing our strategy, we recognized M.AD School of Ideas as a place where this resilience of imagination flourishes. Where the lifelong, never-settling journey of finding and expressing your voice is set in motion. M.AD cultivates unconventional minds. ToENJOY THE RAYS
If fame is self-congratulatory, mastery knows it can never let up until all the time is up, because excellence is defined less by one’s imagination and more by craft and execution and sweat. And all of that craft and execution and sweat is all over this 99th ADC book. Enjoy the rays. Brian Collins is the Chief Creative Officer ofCOLLINS.
CRANE | COLLINS
By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government. Today, Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. Over the last year, COLLINS has workedclosely
SPOTIFY | COLLINS
Challenge. Spotify, the world’s largest music streaming service, confronted the same realization every fast-growing tech company does: a great product wins early adopters, but a great brand wins the mainstream. With Apple’s acquisition of Beats and Google’s heavy investment in marketing Google Play, the race was on to build the mostTARGET | COLLINS
Challenge. Target’s mission is simple and inspiring: customers can “expect more,” and “pay less.”. But over time, while Target’s external marketing remained excellent and exciting, the in-store experience had become less so. With guest expectations for in-store experiences rapidly on the rise, the old Target formula ofneat, clean
ALDO | COLLINS
Aldo. Challenge. With over 2,000 stores worldwide, Aldo is a shoe and accessories brand that has become one of the largest fashion retailers in the world. The company has built a massive following of people looking for the latest in fashion at an accessible price. COLLINS was invited to help accelerate that momentum by re-imagining the brandLESI
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.WE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weIDEAS | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
WORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
CONTACT | COLLINS
New York. 457 Grand St, Ground Fl Brooklyn, NY 11211 +1 646 760 0800 info@wearecollins.com BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in M.AD SCHOOL OF IDEAS In developing our strategy, we recognized M.AD School of Ideas as a place where this resilience of imagination flourishes. Where the lifelong, never-settling journey of finding and expressing your voice is set in motion. M.AD cultivates unconventional minds. ToCRANE | COLLINS
By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government. Today, Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. Over the last year, COLLINS has workedclosely
BEST OF OGILVY
Best of Ogilvy. Challenge. For the last five years, Ogilvy & Mather has documented their best work from around the world in a knockout book called, appropriately, ‘The Best of Ogilvy.’SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weIDEAS | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
WORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
CONTACT | COLLINS
New York. 457 Grand St, Ground Fl Brooklyn, NY 11211 +1 646 760 0800 info@wearecollins.com BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in M.AD SCHOOL OF IDEAS In developing our strategy, we recognized M.AD School of Ideas as a place where this resilience of imagination flourishes. Where the lifelong, never-settling journey of finding and expressing your voice is set in motion. M.AD cultivates unconventional minds. ToCRANE | COLLINS
By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government. Today, Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. Over the last year, COLLINS has workedclosely
BEST OF OGILVY
Best of Ogilvy. Challenge. For the last five years, Ogilvy & Mather has documented their best work from around the world in a knockout book called, appropriately, ‘The Best of Ogilvy.’SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyABOUT | COLLINS
Brian Collins CCO & Founder. Brian is Chief Creative Officer of COLLINS. Over his career, Brian and his team have won every major creative award. His work has been featured in The New York Times, Forbes, Creativity, Fortune, NBC News, ABC News and Fast Company,which named him
IDEAS | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
WORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
CONTACT | COLLINS
New York. 457 Grand St, Ground Fl Brooklyn, NY 11211 +1 646 760 0800 info@wearecollins.com PAGE 2 OF 9 FOR WE ARE COLLINS Witnessing an Inconceivable Future. In this personal essay, our founder Brian Collins reflects on the 50th anniversary of the Stonewall Uprising, living in NYC throughout the early ’80s, and how symbols, like the rainbow flag, are used to imagine and install a morebenevolent future.
101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them.MEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas. THE RABBIT AND THE BANJO O nce upon a time in a faraway kingdom, there was a great forest. An old raccoon made his living making and selling banjos to the animals who lived there. One day a young rabbit entered his shop. “How can I help you?” asked the raccoon. “Well, I would very much like to play the banjo,” said the rabbit. So the raccoon sold him a basicDROPBOX | COLLINS
Dropbox. Dropbox is the leading file hosting platform, providing tools that allow customers to work more efficiently. Our work with them focuses on how to propel the company into the future, and support its growth — namely from syncing files to syncing teams to do their bestwork.
SHYP | COLLINS
Shyp removes the hassles of shipping by simplifying the experience. At the push of a button, it picks up your product, packages it, and finds the lowest shipping price. Its leadership challenged us to launch their first marketing campaign to increase awareness and first timepick ups (FTPs).
WE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them.MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
ROBINHOOD | COLLINS
Robinhood is amplifying its efforts by introducing new offerings, such as cash management and fractional shares, and entering new markets to further accelerate its mission. COLLINS was invited to help redefine the Robinhood brand strategy and its expression — in partnership with internal teams — so that, as Robinhood forges this new futureLESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them.MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
ROBINHOOD | COLLINS
Robinhood is amplifying its efforts by introducing new offerings, such as cash management and fractional shares, and entering new markets to further accelerate its mission. COLLINS was invited to help redefine the Robinhood brand strategy and its expression — in partnership with internal teams — so that, as Robinhood forges this new futureLESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.CRANE | COLLINS
By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government. Today, Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. Over the last year, COLLINS has workedclosely
FORD | COLLINS
Ford has a history of predicting the future, as evidenced by their legendary pavilions at the 1939 and 1964 World’s Fairs. One of our key principles at COLLINS is to look to history to inform our thinking, using a brand’s legacy as a slingshot to the future. Building on this notion, we worked with Ford executives to celebratetheir 100-year
TARGET | COLLINS
Target. Challenge. Target’s mission is simple and inspiring: customers can “expect more,” and “pay less.” But over time, while Target’s external marketing remained excellent and exciting, the in-store experience had become less so. ADC CALL FOR ENTRIES COLLINS was asked to create the Call for Entries for this year’s Annual Awards. We invited six animators from around the world to elevate the iconic ADC Cube as a symbol of relentless creativity and ambition. In these six short films, the cube takes a journey from misfit to adversity and, finally, to achievement.SPOTIFY | COLLINS
Spotify. Challenge. Spotify, the world’s largest music streaming service, confronted the same realization every fast-growing tech company does: a great product wins early adopters, but a NO ARTIST IS PLEASED As for you, Agnes, you have so far used about one-third of your talent.”. “But when I see my work,” Agnes said, “I take for granted what other people value in it. I see only its ineptitude, inorganic flaws, and crudities. I am not pleased or satisfied.”.Without missing a
ALDO | COLLINS
Aldo. Challenge. With over 2,000 stores worldwide, Aldo is a shoe and accessories brand that has become one of the largest fashion retailers in the world. The company has built a massive following of people looking for the latest in fashion at an accessible price. COLLINS was invited to help accelerate that momentum by re-imagining the brand MODERN BY DWELL MAGAZINE Solution. Target engaged COLLINS to help design a dynamic and modular system to be applied to across the Modern by Dwell Magazine brand, packaging, communications and retail environments. To bring the spirit behind the collection to life, Target & COLLINS drew inspiration from the same modernist ethos that Chris Deam and Nick Dine used toWE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them. BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
MEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.LESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWE ARE COLLINS
The COLLINS High School and College Design Internship Program is entering its fifth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of designers and creative leaders.ABOUT | COLLINS
About | COLLINS. We are COLLINS. We are an independent strategy, design and communications company. We combine creativity, craft and technology into ideas and experiences that improve people’s lives. We put insight and imagination at the center of everything weWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MATCH | COLLINS
Match becomes a simple statement and a clear ambition. The original helped Match light the way; this new logo shows they have arrived. The color palette has evolved to fit the context in which Match is readily used. No glaring, bright colors, but tonal and inviting. For decades, people have looked to Match with high expectations: They knew what101 DESIGN RULES
People will feel that. So give every project everything you’ve got, at every moment, every time. A good philosopher will say: “Know thyself.”. A good shopkeeper will say: “Know thy customer.”. A good designer will say: “Know both.”. Listen for when someone is dismissing your ambitions. Only the petty do that. Avoid them. BLACK LIVES MATTER. OUR JOURNEY TOWARDS MEANINGFUL CHANGE Futures 07.15.20. Black lives matter. Our journey towards meaningful change. COVID froze our country in time. The tragic killings in the Black community awakened it. By COLLINS. I t’s beyond painfully clear that systemic racism pervades far too much of American life and business, including in SAN FRANCISCO SYMPHONY The San Francisco Symphony is a 108-year old cultural legend with international acclaim and a deep legacy of rewriting the rules to advance the relevance of the orchestral arts. And it was at a crucial moment to reimagine its future. As its famed maverick Music Director, Michael Tilson Thomas, closed out his extraordinary 25-year tenure,the
MEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.LESI - COLLINS
LESI. Live Experimental Spacial Instrument is a collaboration between Collins & Jono Brandel for Pop Up Magazine. Turn on your microphone and watch LESI react to the sounds you make.SYMPHOSIZER
sound activated typographic instrument symphosizer created by collins in collaboration with ivan cruz, dinamo and san francisco symphonyWORK | COLLINS
COLLINS is a brand experience design company based in New York and SanFrancisco.
MEDIUM | COLLINS
Medium. There are thousands of ways to read or write on the Internet. Medium is one of the few places that still sets out to deliver on the Internet’s original promise: to make the world a better place through the free exchange of knowledge and ideas.CRANE | COLLINS
By 1801, Crane was the primary producer of banknote paper for local and regional banks and, eventually, for the U.S. government. Today, Crane honors the heritage, craft, and legacy of their work by offering a vast array of products that allow for thoughtful communication through beautiful means. Over the last year, COLLINS has workedclosely
FORD | COLLINS
Ford has a history of predicting the future, as evidenced by their legendary pavilions at the 1939 and 1964 World’s Fairs. One of our key principles at COLLINS is to look to history to inform our thinking, using a brand’s legacy as a slingshot to the future. Building on this notion, we worked with Ford executives to celebratetheir 100-year
TARGET | COLLINS
Target. Challenge. Target’s mission is simple and inspiring: customers can “expect more,” and “pay less.” But over time, while Target’s external marketing remained excellent and exciting, the in-store experience had become less so. ADC CALL FOR ENTRIES COLLINS was asked to create the Call for Entries for this year’s Annual Awards. We invited six animators from around the world to elevate the iconic ADC Cube as a symbol of relentless creativity and ambition. In these six short films, the cube takes a journey from misfit to adversity and, finally, to achievement. NO ARTIST IS PLEASED As for you, Agnes, you have so far used about one-third of your talent.”. “But when I see my work,” Agnes said, “I take for granted what other people value in it. I see only its ineptitude, inorganic flaws, and crudities. I am not pleased or satisfied.”.Without missing a
ALDO | COLLINS
Aldo. Challenge. With over 2,000 stores worldwide, Aldo is a shoe and accessories brand that has become one of the largest fashion retailers in the world. The company has built a massive following of people looking for the latest in fashion at an accessible price. COLLINS was invited to help accelerate that momentum by re-imagining the brand MODERN BY DWELL MAGAZINE Solution. Target engaged COLLINS to help design a dynamic and modular system to be applied to across the Modern by Dwell Magazine brand, packaging, communications and retail environments. To bring the spirit behind the collection to life, Target & COLLINS drew inspiration from the same modernist ethos that Chris Deam and Nick Dine used to VITAMINWATER BRAND SYSTEM The vitaminwater brand book is the exclamation point at the end of that process. Part history, part strategy, and part guidelines, it’s told in vitaminwater’s unmistakable cheeky voice, using the vivid and optimistic visual identity we created. It rejoices in vitaminwater’s past and plots a road map for its future.*
* Work
* About
* Contact
* Work
* About
* Contact
INFO
T—646.760.0800
E—info@wearecollins.comTWITCH
Supporting the Future of Multiplayer Entertainment01 of 11
MAILCHIMP
Redefining a company that has always done things its own way.02 of 11
SPOTIFY
Designing a visual language that unites a brand’s total experience.03 of 11
BOSE FRAMES
An innovative, design-driven debut into a whole new way to listen.04 of 11
VITAMINWATER BRAND SYSTEM Engineering a new operating system for a celebrated global brand.05 of 11
HEYDAY
Heyday — Target launches their first electronics brand.06 of 11
NIKE AIR MAX
Celebrating the 30th anniversary of the Air Max.07 of 11
BABYGANICS
Creating a baby-safe world.08 of 11
DROPBOX
A re-imagination of the Dropbox Brand through collaboration andcollision.
09 of 11
EXPLORATORIUM: INFLATABLE! Blowing minds with blow up art.10 of 11
NATURALIZER
Relaunching an adored brand into new markets.11 of 11
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04.19.20
THIS IS SAD. TOUGH. ALL OF IT. We’re thankful we’re busy at our company supporting our clients while also finding ways to help address this crisis. But if there’s any creativity to be celebrated right now, it’s being done by people thinking of ways to save lives and finding a wayto stop this.
Medical professionals figuring out how to treat patients and improvise supplies for themselves and others under conditions they’ve neverseen before.
Scientists working round the clock in labs to discover silver bullets in the forms of better medicines and vaccines. Countless people and companies using whatever they have to make masks, face guards, anything of use to share with others who need it. And anyone who’s able to close their eyes and imagine how good it will feel when this is over. These are all acts of real creativity that will get us to the otherside of this.
Until then, if you’re looking for ways to contribute, we’re helping our friends at The Good+ Foundation get money and supplies to families in need. They’ve been assisting underprivileged families since 2002, but they can use everyone’s assistance right now. You can help them here.04.18.20
BEN CRICK INTERVIEWED ON MEET THE CREATIVES Our friend Rob Johnston recently interviewed Creative Director Ben Crick on Meet The Creatives. Ben speaks about branding at scale and designing systems to excite and live far past the launch date. And, of course, lots of shout-outs. Listen on Apple Podcasts here.04.17.20
COLLINS SOUNDS VOL. 8 — WFH QUARANTUNES Happy Fri… — _checks the date_ — yes, Happy Friday! We could all use a little boost in spirit. The first half of the playlist is for lounging around, working from home, and looking out the window longingly. The second half is for dancing in your room tonight (sorry neighbor!).04.15.20
COLLINS IDEAS: THE INSIDE STORY OF NASA'S DESIGN SYSTEM We invited 86 year-old (and busy as ever) designer Richard Danne to speak with us about his celebrated 1975 design program for NASA—and its surprising, triumphant return. We asked him if he would discuss his career and his thoughts about the future. He agreed. Thank you to everyone who joined us. And thank you, Richard, for being such a wonderful guest. Print Magazine covered it. And The New York Times’ NASA design story is here.04.09.20
THE BRAND IDENTITY INTERVIEWS MEGAN BOWKER From graduate to design leader. Megan Bowker spoke to The Brand Identity about her experience growing as a designer at COLLINS, developing her point-of-view, and how creative decisions ladder up to great outcomes.02.18.20
NEW BEGINNINGS ARE TIMELY AND TIMELESS The San Francisco Symphony — the 108-year cultural icon with international acclaim — has a deep legacy as a boundary-pushing Bay Area creative institution committed to advancing the reach and relevance of the orchestral arts by questioning the status quo. We were invited to build a new brand and identity system that honors the Symphony’s heritage while growing the direction of their art form and organization. We collaborated with their musicians, audiences, staff, executive leadership, and board members to define a shared vision for the brand, one which would become the foundation for creative and design experimentation. To signal this new direction, we’re thrilled to share the first part of the Symphony’s new identity. Leveraging new creative technologies, the new identity will use a custom variable font to bring the essence of sound and music to life. The identity juxtaposes the traditional with the contemporary — introducing new, dynamic, behavior for classical letterforms. Our hope is to create a memorable visual expression as rich in emotional range as the music of the Symphony itself. The logo is just the beginning. With the full launch crescendoing in the Fall of 2020, audiences can expect more glimpses of the road ahead. Keep your eyes – and ears — open throughout the year.CREDITS
COLLINS San FranciscoTypography: Dinamo
San Francisco Symphony02.11.20
COLLINS SOUNDS VOL. 7 — PRE-SPRING 202002.06.20
UPCOMING TALKS IN 2020 We’re grateful to be invited to creative conferences around the world to talk about our process and projects. Below is a list of events that we will be presenting at. We hope tosee you there!
Better by Design CEO Summit, New Zealand _March 6 - 12, 2020_ Kellogg School of Business, Chicago_May 10 - 11, 2020_
D&AD, London
_May 19 - 21, 2020_
Design Thinkers, Vancouver_May 26 - 27, 2020_
Birmingham Design Festival, London_June 4 - 7, 2020_
Webit Conference, Spain _June 17 - 20, 2020_COLLISION, Toronto
_June 20 - 25, 2020_01.28.20
WNW 2020
We’re honored to be included in Working Not Working’s annual list, “Top 50 Companies Creative Want to Work For in 2020” for the thirdyear in a row.
Recognition like this is a timely reminder to keep pushing ourselves; to take good care of our clients; and above all, to love the process and the people that make up this work. And congratulations to the other nominees for championing creativity, pushing the world forward towards better tomorrows.11.07.19
TYPE CHAMPIONS AWARD 2019 The futures that our friends at Mailchimp, Dropbox, and Ogilvy have grown into has kept us in awe—especially when design has been at the center of reimagining their new futures. We’re so honored to have worked with these great teams. Cheers to our friends and the other honorees for winning the inaugural Type Champions Award by Monotype, which recognizes and celebrates brands from around the world that are committed to excellence in design and typography.Read on .
10.09.19
UPCOMING TALKS IN 2019 We’re grateful to be invited to some of the world’s forward-thinking conferences to speak on our philosophy of design andcreativity.
Below is a list of events that we will be presenting. DESIGN THINKERS, Toronto, Canada — October 25, 2019 AIGA, Dallas Forth Worth, Texas — October 30, 2019 WEB SUMMIT, Lisbon, Portugal — November 3 - 5, 2019 TEDXINDIANAUNIVERSITY, Bloomington, Indiana — November 8, 2019 RISEUP, Cairo, Egypt —December 5 - 8, 2019. If you’re attending, say hello!09.26.19
FAST COMPANY'S INNOVATION BY DESIGN AWARDS 2019 The evolution of Mailchimp maintained the quirkiness that made them loved while also looking towards the future. Since then, they’ve expanded and launched a podcast, short films, and documentaries following the lives of entrepreneurs. We’re deeply honored to be recognized in Fast Company’s Innovation by Design Awards 2019 in partnership with our friends at Mailchimp. Freddie, this one is for you. Cheers to the other honorees.
08.05.19
ASPEN IDEAS FESTIVAL 2019 How can we normalize inconceivable futures? In this session, Brian invites Julia Marsh , his SVA MFA Design graduate student, to share how she’s combatting environmental degradation by developing flexible single-use plastics with seaweed based packaging.Watch the talk.
07.26.19
COLLINS SOUNDS VOL. 6 - SUMMER FRIDAYS07.24.19
COLLINS HIGH SCHOOL SUMMER INTERNSHIP 2019 The COLLINS High School Design Internship Program is entering its fourth year, led by Yocasta Lachapelle. From hands-on client experience, learning the tools of the trade, and help with financial aid, we’re honored to be able to invest in, and nurture, the next generation of creatives. Meet Safiya Jones and Cesar Rodriguez. Safiya is a student at the High School of Art & Design. Cesar was recently accepted to Cooper Union to pursue his undergraduate degree in fine arts. We’re excited to see what they learn in these two months and where they’ll go.07.17.19
WHY TOP-TO-BOTTOM REBRANDS ARE COMMON For brands to stay ahead of the curve, they must refresh themselves while expanding the edges of who they seek to become. Rebrands are imperative because companies are growing quickly and the future is coming at us even faster. AdAge generously highlights our work with Mailchimp and shares thoughts from our founder Brian Collins and others about why rebrands are becoming increasingly popular across all industries.Read on.
07.02.19
WITNESSING AN INCONCEIVABLE FUTURE In this personal essay, our founder Brian Collins reflects on the 50th anniversary of the Stonewall Uprising, living in NYC throughout the early ’80s, and how symbols, like the rainbow flag, are used to imagine and install a more benevolent future. “On a good day, this is the quintessential nature of design: signaling and rehearsing new tomorrows. To craft symbols, stories, and artifacts that ultimately shape hearts and minds for the better.”Read on
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06.21.19
WE’RE IN PRINT MAGAZINE Print Magazine reviews the talk Brian gave at this year’s 99U Conference at Lincoln Center. Writer Ellen Shapiro highlights how we help our clients create a new, expanded vision for their future and then design their way into it.04.16.19
AD AGE SELECTS COLLINS AS THEIR FIRST DESIGN AGENCY OF THE YEAR. Design is not what we make. Design is what we make possible forothers.
That’s been our mission from the start. It appears to be working. We’re honored that AdAge selected us as their first Design Firm ofthe Year
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Thank you to our teams in San Francisco and New York for pushing usinto the future.
And thank you to our clients and partners who give us opportunities to do amazing things - and who make us better, every day. We’re just getting started.03.06.19
2019 AD AGE A-LIST AWARDS COLLINS was recently named to Ad Age’s 2019 A-List,
highlighting companies that are shaping the future of creativity. Thank you to our partners who trust us to imagine and create bettertomorrows.
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