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MYTH #2: ALL PAGES SHOULD BE ACCESSIBLE IN 3 CLICKS Usability tests have long challenged the so called three-click rule or two tap rule.Contrary to popular belief, people don’t leave your site or app if they’re unable MYTH #8: STOCK PHOTOS IMPROVE THE USERS’ EXPERIENCE Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve the users’ experience. Such images aren’t related to the topic of MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always revealsurprising issues.
MYTH #23: CHOICES SHOULD ALWAYS BE LIMITED TO 7+/-2 Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. UX MYTHSMYTH #29: PEOPLE ARE RATIONALPEOPLE DON'T SCROLLABOUTYOU ARE LIKE YOUR USERSDEUTSCH UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus. MYTH #34: SIMPLE = MINIMAL Minimalist style doesn’t always lead to product simplicity. Julie Zhuo, product design director at Facebook, says that one of the most common design mistakes is “overvaluing simplicity and style at the cost of clarity.”The 5 Most Common Design Mistakes MYTH #31: UX DESIGN IS A STEP IN A PROJECT Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or a business. MYTH #29: PEOPLE ARE RATIONAL People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. MYTH #6: ACCESSIBLE SITES ARE UGLY Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the content. MYTH #3: PEOPLE DON’T SCROLL Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll.For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separatescreens or pages.
MYTH #2: ALL PAGES SHOULD BE ACCESSIBLE IN 3 CLICKS Usability tests have long challenged the so called three-click rule or two tap rule.Contrary to popular belief, people don’t leave your site or app if they’re unable MYTH #8: STOCK PHOTOS IMPROVE THE USERS’ EXPERIENCE Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve the users’ experience. Such images aren’t related to the topic of MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always revealsurprising issues.
MYTH #23: CHOICES SHOULD ALWAYS BE LIMITED TO 7+/-2 Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. MYTH #5: ACCESSIBILITY IS EXPENSIVE AND DIFFICULT Why making your website accessible is beneficial: Reaching a bigger audience - a large number of people live with disabilities (see an older study as well. An accessible site always has better usability.; An accessible website is also SEO friendly.; Accessibility has other benefits like faster page download times, cross-browser compatibility and easier content management. MYTH #8: STOCK PHOTOS IMPROVE THE USERS’ EXPERIENCE Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve the users’ experience. Such images aren’t related to the topic of MYTH #27: UX DESIGN IS ABOUT USABILITY Good design is pleasurable and seductive: “At this point in experience design’s evolution, satisfaction ought to be the norm, and delight ought to be the goal” - says Stephen Anderson. MYTH #2: ALL PAGES SHOULD BE ACCESSIBLE IN 3 CLICKS Usability tests have long challenged the so called three-click rule or two tap rule.Contrary to popular belief, people don’t leave your site or app if they’re unable MYTH #32: SUCCESS HAPPENS OVERNIGHT Seemingly swift successes that took a long time to achieve: Twitter: Twitter founder Biz Stone had been creating blogging, mobile and social products for 8 years before founding Twitter.He says: “Timing, perseverance, and ten years of trying will eventually makeyou look like an
MYTH #9: DESIGN HAS TO BE ORIGINAL On the importance of web conventions: Steve Krug claims in Don’t make me think that “conventions are your friends” and are essential for users when going from one site to the next.; In How to create a good enough website Seth Godin advises that “there are more than a billion pages on the web” to get inspiration.; According to Web Design from Scratch, not forcing originality at any MYTH #26: USABILITY TESTING = FOCUS GROUPS How the two research methods are different: They have different goals. As Chris Gieger summarizes in his article: „focus groups are about understanding people’s feelings and opinions about something whereas usability tests are about learning how people use things”.A focus groups tell you what people want; user studies tell you whethersomething works.
MYTH #15: USERS MAKE OPTIMAL CHOICES How users make decisions on the web: Steve Krug discusses in Don’t make me think that instead of making optimal choices on web sites, users usually just ‘guess’ because they find it fun, and in addition, there is no penalty for guessing wrong; In Smashing Magazine's 30 Usability Issues to Be Aware of, Vitaly Friedman claims that users "permanently scan for quick’n'dirty-solutions which MYTH #1: PEOPLE READ ON THE WEB People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip what’s irrelevantfor them.
MYTH #28: WHITE SPACE IS WASTED SPACE The importance of white space in web design. Allows for easier readability and scannability Web Design Tuts’ tutorial on using white space effectively points out that the basic role of white space is to „reduce the amount of text visitors see all at once and makes reading much easier.” A cluttered page is unattractive and doesn’t make users want to read the content, especially when UX MYTHSMYTH #29: PEOPLE ARE RATIONALPEOPLE DON'T SCROLLABOUTYOU ARE LIKE YOUR USERSDEUTSCH UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus.ABOUT - UX MYTHS
Build your product based on evidence, not false beliefs. About. UX Myths is aimed at both product designers and clients. We set ourselves the task to end the battles of personal opinions and – often false – beliefs and move design conversations into the realm of facts andevidence.
MYTH #29: PEOPLE ARE RATIONAL Myth #29: People are rational. People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our MYTH #34: SIMPLE = MINIMAL Myth #34: Simple = minimal. Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introduce morefriction
MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #1: PEOPLE READ ON THE WEB Myth #1: People read on the web. People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #13: ICONS ENHANCE USABILITY Myth #13: Icons enhance usability. Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction oftext labels next
MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST Myth #30: If you are an expert, you don’t need to test your design. When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal MYTH #28: WHITE SPACE IS WASTED SPACE Myth #28: White space is wasted space. White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an UX MYTHSMYTH #29: PEOPLE ARE RATIONALPEOPLE DON'T SCROLLABOUTYOU ARE LIKE YOUR USERSDEUTSCH UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus.ABOUT - UX MYTHS
Build your product based on evidence, not false beliefs. About. UX Myths is aimed at both product designers and clients. We set ourselves the task to end the battles of personal opinions and – often false – beliefs and move design conversations into the realm of facts andevidence.
MYTH #29: PEOPLE ARE RATIONAL Myth #29: People are rational. People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our MYTH #34: SIMPLE = MINIMAL Myth #34: Simple = minimal. Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introduce morefriction
MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #1: PEOPLE READ ON THE WEB Myth #1: People read on the web. People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #13: ICONS ENHANCE USABILITY Myth #13: Icons enhance usability. Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction oftext labels next
MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST Myth #30: If you are an expert, you don’t need to test your design. When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal MYTH #28: WHITE SPACE IS WASTED SPACE Myth #28: White space is wasted space. White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #5: ACCESSIBILITY IS EXPENSIVE AND DIFFICULT Myth #5: Accessibility is expensive and difficult. To make your website accessible, you don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills and limited devices when designing the user interface and your content. MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #17: THE HOMEPAGE IS YOUR MOST IMPORTANT PAGE Myth #17: The homepage is your most important page. Usability experts, including Jakob Nielsen, have long argued that your homepage is the most valuable real estate of your website. As a result, lots of web designers and developers still spend most of their time on the designof the home page.
MYTH #8: STOCK PHOTOS IMPROVE THE USERS’ EXPERIENCE Myth #8: Stock photos improve the users’ experience. Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve the users’ experience. Such images aren’t related to the topic of the website and don’t MYTH #23: CHOICES SHOULD ALWAYS BE LIMITED TO 7+/-2 Myth #23: Choices should always be limited to 7+/-2. Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. MYTH #22: USABILITY TESTING IS EXPENSIVE Myth #22: Usability testing is expensive. Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct. In fact, usability tests can be both fast and relatively cheap. You don’t need expensiveprototypes; low
MYTH #3: PEOPLE DON’T SCROLL Myth #3: People don’t scroll. Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separate screens or pages. You don’t have to squeeze MYTH #2: ALL PAGES SHOULD BE ACCESSIBLE IN 3 CLICKS Myth #2: All pages should be accessible in 3 clicks. Usability tests have long challenged the so called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. MYTH #26: USABILITY TESTING = FOCUS GROUPS Myth #26: Usability testing = focus groups. When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different. Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic toreveal their
UX MYTHSMYTH #29: PEOPLE ARE RATIONALPEOPLE DON'T SCROLLABOUTYOU ARE LIKE YOUR USERSDEUTSCH UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus.ABOUT - UX MYTHS
Build your product based on evidence, not false beliefs. About. UX Myths is aimed at both product designers and clients. We set ourselves the task to end the battles of personal opinions and – often false – beliefs and move design conversations into the realm of facts andevidence.
MYTH #29: PEOPLE ARE RATIONAL Myth #29: People are rational. People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our MYTH #34: SIMPLE = MINIMAL Myth #34: Simple = minimal. Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introduce morefriction
MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #1: PEOPLE READ ON THE WEB Myth #1: People read on the web. People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #13: ICONS ENHANCE USABILITY Myth #13: Icons enhance usability. Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction oftext labels next
MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST Myth #30: If you are an expert, you don’t need to test your design. When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal MYTH #28: WHITE SPACE IS WASTED SPACE Myth #28: White space is wasted space. White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an UX MYTHSMYTH #29: PEOPLE ARE RATIONALPEOPLE DON'T SCROLLABOUTYOU ARE LIKE YOUR USERSDEUTSCH UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus.ABOUT - UX MYTHS
Build your product based on evidence, not false beliefs. About. UX Myths is aimed at both product designers and clients. We set ourselves the task to end the battles of personal opinions and – often false – beliefs and move design conversations into the realm of facts andevidence.
MYTH #29: PEOPLE ARE RATIONAL Myth #29: People are rational. People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking. However, our MYTH #34: SIMPLE = MINIMAL Myth #34: Simple = minimal. Simplicity is key to great and innovative product design. But simplicity (reduction of complexity) is way often confused with minimalist style (reduction of elements). In fact, simple looking, minimal product UIs often carry hidden complexity. Design decisions aiming for reduction can easily introduce morefriction
MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #1: PEOPLE READ ON THE WEB Myth #1: People read on the web. People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable list. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll skip MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #13: ICONS ENHANCE USABILITY Myth #13: Icons enhance usability. Many researchers have shown that icons are hard to memorize and are often highly inefficient. The Microsoft Outlook toolbar is a good example: the former icon-only toolbar had poor usability and changing the icons and their positioning didn’t help much. What did help was the introduction oftext labels next
MYTH #30: IF YOU ARE AN EXPERT, YOU DON’T NEED TO TEST Myth #30: If you are an expert, you don’t need to test your design. When it comes to evaluating the usability of an interface, user testing is often considered unnecessary if an expert has already reviewed it. Since people rarely behave the way you expect, an expert can find major usability problems, but usability tests always reveal MYTH #28: WHITE SPACE IS WASTED SPACE Myth #28: White space is wasted space. White space or “negative space”, referring to the empty space between and around elements of a design or page layout, is often overlooked and neglected. Although many may consider it a waste of valuable screen estate, white space is an essential element in web design and “is to be regarded as an MYTH #31: UX DESIGN IS A STEP IN A PROJECT Myth #31: UX design is a step in a project. Many think that user experience design is confined to sketching the interfaces. However, UX design is a much broader process that - ideally - starts at the strategy level and affects the whole lifecycle of a project or abusiness.
MYTH #5: ACCESSIBILITY IS EXPENSIVE AND DIFFICULT Myth #5: Accessibility is expensive and difficult. To make your website accessible, you don’t need to add extra functionality or to duplicate any content. The key is simply to assess the requirements of those with different skills and limited devices when designing the user interface and your content. MYTH #6: ACCESSIBLE SITES ARE UGLY Myth #6: Accessible sites are ugly. Accessibility on the web means making your content available to users with different skills and devices. A key requirement of web accessibility is to separate content (HTML) from visual appearance (CSS) in order to allow those preferring - or requiring - to use their own specific style sheet to access the MYTH #17: THE HOMEPAGE IS YOUR MOST IMPORTANT PAGE Myth #17: The homepage is your most important page. Usability experts, including Jakob Nielsen, have long argued that your homepage is the most valuable real estate of your website. As a result, lots of web designers and developers still spend most of their time on the designof the home page.
MYTH #8: STOCK PHOTOS IMPROVE THE USERS’ EXPERIENCE Myth #8: Stock photos improve the users’ experience. Usability tests and eye-tracking studies show that stock photos and other decorative graphic elements rarely add value to a website and even less to a mobile app. They more often harm than improve the users’ experience. Such images aren’t related to the topic of the website and don’t MYTH #23: CHOICES SHOULD ALWAYS BE LIMITED TO 7+/-2 Myth #23: Choices should always be limited to 7+/-2. Limiting the number of menu tabs or the number of items in a dropdown list to the George Miller’s magic number 7 is a false constraint. Miller’s original theory argues that people can keep no more than 7 (plus or minus 2) items in their short-term memory. MYTH #22: USABILITY TESTING IS EXPENSIVE Myth #22: Usability testing is expensive. Many organizations still believe usability testing is a luxury that requires an expensively equipped lab and takes weeks to conduct. In fact, usability tests can be both fast and relatively cheap. You don’t need expensiveprototypes; low
MYTH #3: PEOPLE DON’T SCROLL Myth #3: People don’t scroll. Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to scroll. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several separate screens or pages. You don’t have to squeeze MYTH #2: ALL PAGES SHOULD BE ACCESSIBLE IN 3 CLICKS Myth #2: All pages should be accessible in 3 clicks. Usability tests have long challenged the so called three-click rule or two tap rule. Contrary to popular belief, people don’t leave your site or app if they’re unable to find the desired information in 3 clicks or taps. MYTH #26: USABILITY TESTING = FOCUS GROUPS Myth #26: Usability testing = focus groups. When it comes to collecting feedback from users, usability tests and focus groups are often confused although their goals are completely different. Focus groups assess what users say: a number of people gather in order to discuss their feelings, attitudes and thoughts on a given topic toreveal their
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Build your product based on evidence, not false beliefs. UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true. And you don't have to take our word for it, we'll show you a lot of research findings and articles by design and usability gurus. * Myth #34: Simple = minimal * Myth #33: Mobile users are distracted * Myth #32: Success happens overnight * Myth #31: UX design is a step in a project * Myth #30: If you are an expert, you don’t need to test yourdesign
* Myth #29: People are rational * Myth #28: White space is wasted space * Myth #27: UX design is about usability * Myth #26: Usability testing = focus groups * Myth #25: Aesthetics are not important if you have good usability * Myth #24: People always use your product the way you imagined theywould
* Myth #23: Choices should always be limited to 7+/-2 * Myth #22: Usability testing is expensive * Myth #21: People can tell you what they want * Myth #20: If it works for Amazon, it will work for you * Myth #19: You don't need the content to design a website * Myth #18: Flash is (or rather used to be) evil * Myth #17: The homepage is your most important page * Myth #16: Search will solve a website's navigation problems * Myth #15: Users make optimal choices * Myth #14: You are like your users * Myth #13: Icons enhance usability * Myth #12: More choices and features result in higher satisfaction * Myth #11: You need to redesign your website periodically * Myth #10: If your design is good, small details don't matter * Myth #9: Design has to be original * Myth #8: Stock photos improve the users' experience * Myth #7: Graphics will make a page element more visible * Myth #6: Accessible sites are ugly * Myth #5: Accessibility is expensive and difficult * Myth #4: Design is about making a website look good * Myth #3: People don't scroll * Myth #2: All pages should be accessible in 3 clicks * Myth #1: People read on the web * ...and myth #0: If you read lists like this one, you don't need todo research
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