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UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
THE DIRTIEST WORD IN UX: COMPLEXITY The Dirtiest Word in UX: Complexity. It’s hard to read anything about UX without finding a reference to the constant tension between simplicity and complexity. People have strong preconceived notions about the words, especially when it comes to experience design. You don’t have to be a UX practitioner to understand that simplicity isa good
WHERE PRODUCT IDEAS COME FROM A COMMON DESIGN TAXONOMY The Solution: Taxonomy. Mitigating design subjectivity will add tremendous value to UX environments, solving some of the biggest business, social, and cultural challenges currently faced in design. On a good day, design can saves lives; on a bad day, it pins personal tastes against each other. The conventional belief is that designequates to
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
TWO MAJOR CHALLENGES WITH SPEECH-RECOGNITION TECHNOLOGYSEE MORE ONUXMAG.COM
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
THE DIRTIEST WORD IN UX: COMPLEXITY The Dirtiest Word in UX: Complexity. It’s hard to read anything about UX without finding a reference to the constant tension between simplicity and complexity. People have strong preconceived notions about the words, especially when it comes to experience design. You don’t have to be a UX practitioner to understand that simplicity isa good
WHERE PRODUCT IDEAS COME FROM A COMMON DESIGN TAXONOMY The Solution: Taxonomy. Mitigating design subjectivity will add tremendous value to UX environments, solving some of the biggest business, social, and cultural challenges currently faced in design. On a good day, design can saves lives; on a bad day, it pins personal tastes against each other. The conventional belief is that designequates to
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
TWO MAJOR CHALLENGES WITH SPEECH-RECOGNITION TECHNOLOGYSEE MORE ONUXMAG.COM
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
WHAT IS AT THE TOP OF THE UX PYRAMID? That is the top of the UX pyramid for this author. UX design is about uncovering the deepest needs of people and creating solutions that solve these fundamental needs that they didn’t even know they had in an engaging way. Read the full article for more details on what might lie at the top of the UX Pyramid. DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
SIMPLE METHOD TO ANALYZE TASK FLOW Enter simple formulas in the third column (e.x. =B1*3 — in case of taps — the number of taps multiplied by its value). Tap counts =B1*3. As soon as there are formulas entered in the C column, fill in the B column with digits. The total score will appear in the 5th row USER STORY TEMPLATE WITH EXAMPLES User Story Template With Examples. User stories are short, simple descriptions of a requirement told from the perspective of the person who would like a new feature. They typically follow a common template that is used to foster alignment with the work at hand and is not limited to tech or agile teams. In this article, we will cover: UserStory.
ACCESSIBILITY IN UX: THE CASE FOR RADICAL EMPATHY Accessibility in UX: The case for radical empathy. Imagine you were left-handed (and if you are, reflect on your left-handedness). You are part of a 10% minority in the world. Adjusting to certain tasks takes longer — but help in the form of left-handed stationery, sports equipment, etc. is available easily. Now imagine you are colour blind. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." WHY I STOPPED LETTING THE DESIGN SPEAK FOR ITSELF Image by Storytale. Since ancient times, stories have been a useful tool to connect and convey human culture. People who were merchants, adventurers, transporters, hunters, and people with different professions passed on their journeys, experiencing stories over the campfire and liquor glasses at night. SALIENCE: THE PSYCHOLOGY OF AN EXPERIENCE YOU CAN’T IGNORE Salience: The psychology of an experience you can’t ignore. “Nobody counts the number of ads you run; they just remember the impression you make.”. The operations team at Schiphol Airport in Amsterdam had a problem. No matter how many times a day the janitorial team made the rounds, the men’s urinals were always a mess. FOUR COGNITIVE DESIGN GUIDELINES FOR EFFECTIVE INFORMATION Here are four guidelines derived from studies on human cognition that can be applied while designing information dashboards: 1. Put an Emphasis on Readability. To perform any kind of analysis using a dashboard, the user must be able to extract and process visual stimuli reliably and quickly. The interface should be such that it guidesvisual
UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
THE DIRTIEST WORD IN UX: COMPLEXITY The Dirtiest Word in UX: Complexity. It’s hard to read anything about UX without finding a reference to the constant tension between simplicity and complexity. People have strong preconceived notions about the words, especially when it comes to experience design. You don’t have to be a UX practitioner to understand that simplicity isa good
WHERE PRODUCT IDEAS COME FROM A COMMON DESIGN TAXONOMY The Solution: Taxonomy. Mitigating design subjectivity will add tremendous value to UX environments, solving some of the biggest business, social, and cultural challenges currently faced in design. On a good day, design can saves lives; on a bad day, it pins personal tastes against each other. The conventional belief is that designequates to
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
TWO MAJOR CHALLENGES WITH SPEECH-RECOGNITION TECHNOLOGYSEE MORE ONUXMAG.COM
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
THE DIRTIEST WORD IN UX: COMPLEXITY The Dirtiest Word in UX: Complexity. It’s hard to read anything about UX without finding a reference to the constant tension between simplicity and complexity. People have strong preconceived notions about the words, especially when it comes to experience design. You don’t have to be a UX practitioner to understand that simplicity isa good
WHERE PRODUCT IDEAS COME FROM A COMMON DESIGN TAXONOMY The Solution: Taxonomy. Mitigating design subjectivity will add tremendous value to UX environments, solving some of the biggest business, social, and cultural challenges currently faced in design. On a good day, design can saves lives; on a bad day, it pins personal tastes against each other. The conventional belief is that designequates to
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
TWO MAJOR CHALLENGES WITH SPEECH-RECOGNITION TECHNOLOGYSEE MORE ONUXMAG.COM
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
WHAT IS AT THE TOP OF THE UX PYRAMID? That is the top of the UX pyramid for this author. UX design is about uncovering the deepest needs of people and creating solutions that solve these fundamental needs that they didn’t even know they had in an engaging way. Read the full article for more details on what might lie at the top of the UX Pyramid. DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
SIMPLE METHOD TO ANALYZE TASK FLOW Enter simple formulas in the third column (e.x. =B1*3 — in case of taps — the number of taps multiplied by its value). Tap counts =B1*3. As soon as there are formulas entered in the C column, fill in the B column with digits. The total score will appear in the 5th row USER STORY TEMPLATE WITH EXAMPLES User Story Template With Examples. User stories are short, simple descriptions of a requirement told from the perspective of the person who would like a new feature. They typically follow a common template that is used to foster alignment with the work at hand and is not limited to tech or agile teams. In this article, we will cover: UserStory.
ACCESSIBILITY IN UX: THE CASE FOR RADICAL EMPATHY Accessibility in UX: The case for radical empathy. Imagine you were left-handed (and if you are, reflect on your left-handedness). You are part of a 10% minority in the world. Adjusting to certain tasks takes longer — but help in the form of left-handed stationery, sports equipment, etc. is available easily. Now imagine you are colour blind. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." WHY I STOPPED LETTING THE DESIGN SPEAK FOR ITSELF Image by Storytale. Since ancient times, stories have been a useful tool to connect and convey human culture. People who were merchants, adventurers, transporters, hunters, and people with different professions passed on their journeys, experiencing stories over the campfire and liquor glasses at night. SALIENCE: THE PSYCHOLOGY OF AN EXPERIENCE YOU CAN’T IGNORE Salience: The psychology of an experience you can’t ignore. “Nobody counts the number of ads you run; they just remember the impression you make.”. The operations team at Schiphol Airport in Amsterdam had a problem. No matter how many times a day the janitorial team made the rounds, the men’s urinals were always a mess. FOUR COGNITIVE DESIGN GUIDELINES FOR EFFECTIVE INFORMATION Here are four guidelines derived from studies on human cognition that can be applied while designing information dashboards: 1. Put an Emphasis on Readability. To perform any kind of analysis using a dashboard, the user must be able to extract and process visual stimuli reliably and quickly. The interface should be such that it guidesvisual
UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
HOW TO MEASURE CUSTOMER EXPERIENCE Step 2: Align metrics to the purchase journey. The purchase journey usually includes 4–5 steps, and the metrics you use to measure each will differ. Your journey map might have more or slightly different stages, but this general framework applies to most B2C customerjourneys.
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. STORYBOARDING IN THE SOFTWARE DESIGN PROCESS HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." LOOKING AHEAD IN AUTOMOTIVE UX WITH MERCEDES Steve Tengler is a Senior Director with the Honeywell Connected Vehicle group, where he oversees a global team of engineers, data scientists and designers working on vehicle monitoring solutions such as cybersecurity, prognostics, etc. Steve is a proven expert in the field of the connectivity and user experience with over twenty-five years of experience on some of the country's top automotive THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more.UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
HOW TO MEASURE CUSTOMER EXPERIENCE Step 2: Align metrics to the purchase journey. The purchase journey usually includes 4–5 steps, and the metrics you use to measure each will differ. Your journey map might have more or slightly different stages, but this general framework applies to most B2C customerjourneys.
YOU ARE SOLVING THE WRONG PROBLEM There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready, considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is we don't understand the problem.". Story time. STORYBOARDING IN THE SOFTWARE DESIGN PROCESS HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." LOOKING AHEAD IN AUTOMOTIVE UX WITH MERCEDES Steve Tengler is a Senior Director with the Honeywell Connected Vehicle group, where he oversees a global team of engineers, data scientists and designers working on vehicle monitoring solutions such as cybersecurity, prognostics, etc. Steve is a proven expert in the field of the connectivity and user experience with over twenty-five years of experience on some of the country's top automotive THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. CONSTRAINTS PROPEL DESIGN THINKING Constraints Propel Design Thinking. The Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to how things were. It is time we looked at our situation as a Design Thinking challenge. We have to adopt a new mindset that looks at various possibilities to ease the challenges WHERE PRODUCT IDEAS COME FROM Where Ideas Should Come From. Good ideas start with understanding. Specifically, you’ll come up with better ideas if you understand your users, your product, and your team’s capabilities. But they also come from being able to take that understanding and turn it into features that affect user behavior in STORYBOARDING IN THE SOFTWARE DESIGN PROCESS Using storyboards in software design can be difficult because of some common challenges and drawbacks to the tools we have. The good news is that there’s a new, free tool that tries to address many of these issues. But before I get into that, let’s revisit the value of using storyboards (and stories in general) in software design.. Using stories in some form or another is a well ARTICLES | PAGE 15 | UX MAGAZINE Whether users conceptualize the content as a “paper” document, “website,” or “electronic” document with assumed capabilities is a critical UX inquiry. HOW TO MEASURE CUSTOMER EXPERIENCE Customer effort has a clear relationship with customer loyalty — the higher the effort, the lower the loyalty. According to research from Gartner, 94% of customers who had low-effort experiences expressed intent to repurchase.Compare that with customers who had a high-effort experience — only 4% expressed intent to buy again. HOW WE HELPED A LANGUAGE APP REACH ITS TARGET AUDIENCE Xeropan is a pedagogical game built by teachers of English as a foreign language. By playing, learners can get a level of instruction and results that are usually only possible in RESEARCH METHODS AND TECHNIQUES Article No. 1673 | February 17, 2017. by UX Magazine Staff. We are happy to announce the winners of the 2016 UX Magazine Awards. This program recognizes excellence in products, teams, and services, and aims to bring valuable lessons from these leading examples of mastery in UX to the broader community. See the list of winners below andcheck
HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. CREATING A SHARED VISION THAT WORKS In the absence of a visionary leader, you’ll need to create a shared vision. A key reason why visions fail is lack of buy-in. This happens when one person, or a non-representative group of people on the project, creates the vision in the false hope that others will adopt it. To ensure people buy into the vision, you need to bring key people WHY I STOPPED LETTING THE DESIGN SPEAK FOR ITSELF Image by Storytale. Since ancient times, stories have been a useful tool to connect and convey human culture. People who were merchants, adventurers, transporters, hunters, and people with different professions passed on their journeys, experiencing stories over the campfire and liquor glasses at night.UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
HOW TO MEASURE CUSTOMER EXPERIENCE Step 2: Align metrics to the purchase journey. The purchase journey usually includes 4–5 steps, and the metrics you use to measure each will differ. Your journey map might have more or slightly different stages, but this general framework applies to most B2C customerjourneys.
IMMIGRATION: A WICKED PROBLEM During my first week at Ironhack’s UX/UI Design Bootcamp, we jumped right into our first UX design project — Wicked Problems. The term Wicked Problem was first used in 1973 by design theorists Horst Rittel and Melvin Webber to describe social or cultural problems that are difficult or impossible to solve because of their complex nature. My teammate Dave and I (together we are Devious CREATING AN ONLINE LEARNING PLATFORM FOR AN EDUCATIONSEE MORE ONUXMAG.COM
HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." CREATING A SHARED VISION THAT WORKS In the absence of a visionary leader, you’ll need to create a shared vision. A key reason why visions fail is lack of buy-in. This happens when one person, or a non-representative group of people on the project, creates the vision in the false hope that others will adopt it. To ensure people buy into the vision, you need to bring key people THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more.UX MAGAZINE
UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
HOW TO MEASURE CUSTOMER EXPERIENCE Step 2: Align metrics to the purchase journey. The purchase journey usually includes 4–5 steps, and the metrics you use to measure each will differ. Your journey map might have more or slightly different stages, but this general framework applies to most B2C customerjourneys.
IMMIGRATION: A WICKED PROBLEM During my first week at Ironhack’s UX/UI Design Bootcamp, we jumped right into our first UX design project — Wicked Problems. The term Wicked Problem was first used in 1973 by design theorists Horst Rittel and Melvin Webber to describe social or cultural problems that are difficult or impossible to solve because of their complex nature. My teammate Dave and I (together we are Devious CREATING AN ONLINE LEARNING PLATFORM FOR AN EDUCATIONSEE MORE ONUXMAG.COM
HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. 5 METHODS FOR INNOVATION YOU SHOULD TRY WITH YOUR TEAM 1. Brainstorming: the Walt Disney method. We love brainstorming, and the Walt Disney Method is a simple technique for everyone to take part in. It involves role-playing with three facets of Disney’s personality. According to Robert B. Dilts, “there were actually three different Walts: the dreamer, the realist, and the spoiler." CREATING A SHARED VISION THAT WORKS In the absence of a visionary leader, you’ll need to create a shared vision. A key reason why visions fail is lack of buy-in. This happens when one person, or a non-representative group of people on the project, creates the vision in the false hope that others will adopt it. To ensure people buy into the vision, you need to bring key people THE F PATTERN: UNDERSTANDING HOW USERS SCAN CONTENT Stephen Moyers is an online marketer, designer and avid tech-savvy blogger. He is associated with a Los Angeles web design agency - SPINX Digital, a state-of-the-art creative design agency. He loves to write about web design, development, UX, online marketing and much more. ARTICLES | UX MAGAZINE When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics. ARTICLES | PAGE 15 | UX MAGAZINE Whether users conceptualize the content as a “paper” document, “website,” or “electronic” document with assumed capabilities is a critical UX inquiry. HOW TO MEASURE CUSTOMER EXPERIENCE Customer effort has a clear relationship with customer loyalty — the higher the effort, the lower the loyalty. According to research from Gartner, 94% of customers who had low-effort experiences expressed intent to repurchase.Compare that with customers who had a high-effort experience — only 4% expressed intent to buy again. CREATING A SHARED VISION THAT WORKS In the absence of a visionary leader, you’ll need to create a shared vision. A key reason why visions fail is lack of buy-in. This happens when one person, or a non-representative group of people on the project, creates the vision in the false hope that others will adopt it. To ensure people buy into the vision, you need to bring key people STORYBOARDING IN THE SOFTWARE DESIGN PROCESS Using storyboards in software design can be difficult because of some common challenges and drawbacks to the tools we have. The good news is that there’s a new, free tool that tries to address many of these issues. But before I get into that, let’s revisit the value of using storyboards (and stories in general) in software design.. Using stories in some form or another is a wellETHNOGRAPHY
Building Better CX through Ethnography. Article No. 1629 | June 1, 2016. by Bronwyn Larsen. Ethnography aims to collect data that incorporates insider and outsider perspectives by observing the user and their environment, and then experiencing and participating. DESIGN GUIDE: BREADCRUMBS Design best practices. 1. Breadcrumb width should not exceed half of the page. This is for the sake of readability. Christian Holst says it best: If breadcrumb text wasn’t so readable to begin with I’d probably make the width 1/3 of the page. This should be true whether the breadcrumbs are collapsed or expanded. HOW TO BUILD AN EXPERIENCE MAP An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. WHY I STOPPED LETTING THE DESIGN SPEAK FOR ITSELF Image by Storytale. Since ancient times, stories have been a useful tool to connect and convey human culture. People who were merchants, adventurers, transporters, hunters, and people with different professions passed on their journeys, experiencing stories over the campfire and liquor glasses at night. FOUR COGNITIVE DESIGN GUIDELINES FOR EFFECTIVE INFORMATION Here are four guidelines derived from studies on human cognition that can be applied while designing information dashboards: 1. Put an Emphasis on Readability. To perform any kind of analysis using a dashboard, the user must be able to extract and process visual stimuli reliably and quickly. The interface should be such that it guidesvisual
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UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
CONSTRAINTS PROPEL DESIGN THINKING Constraints Propel Design Thinking. The Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to how things were. It is time we looked at our situation as a Design Thinking challenge. We have to adopt a new mindset that looks at various possibilities to ease the challenges DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
THE EQUIPMENT YOU’LL NEED TO BE A UX DESIGNER The equipment you’ll need to be a UX Designer. So often do we talk about the intangibles required to enter the field: problem-solving skills, empathy, grit, etc. But so rarely do we mention the tangibles! In my last article, I took a shallow dive into the different kinds DESIGN FOR COHERENCE, NOT CONSISTENCY A SIX-MINUTE BREAKDOWN OF GARTNER’S TOP CONVERSATIONAL AI A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms. With so much noise and hyperbole surrounding today’s race for AI and hyper-automation, choosing a conversational AI platform is a daunting task. You might be a problem solver at an enterprise aiming to accelerate adoption of AI and conversational technology, a designer UI COPY: REMOVE VS DELETE I turned to my colleague — and UX Unicorn — Masha S. She was able to successfully differentiate the two. Delete means something gets erased from the system completely. Remove means that it still exists in the system, just not visible in the UI. So I guess I would describe deleting as erasing from backend and removing as hiding from frontend. COMPARING COMPARE: HOW ONLINE RETAILERS CAN GET IT RIGHT Approach 3: Having a Ready-Made Comparison Page. A third way to compare is the ready-made comparison page. This approach also works best when comparing apples with apples, so, not surprisingly, this is a feature of product manufacturer and comparison sites—such as in the Apple and Volvo examples below. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
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UX Magazine is a central, one-stop resource for everything related to user experience. We provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals THE STATE OF UX FOR 2021 The State of UX for 2021. UX design is a dynamic field that brings us new trends every year, and the last twelve months are no exception. The global COVID-19 pandemic and national lockdowns have brought a sudden change to the way we interact with the world, both digital and real. People have not only started to spend more time online;they’ve
CONSTRAINTS PROPEL DESIGN THINKING Constraints Propel Design Thinking. The Covid-19 pandemic has put the whole world in a tizzy. People are grappling with the new normal and wishing they could go back to how things were. It is time we looked at our situation as a Design Thinking challenge. We have to adopt a new mindset that looks at various possibilities to ease the challenges DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
THE EQUIPMENT YOU’LL NEED TO BE A UX DESIGNER The equipment you’ll need to be a UX Designer. So often do we talk about the intangibles required to enter the field: problem-solving skills, empathy, grit, etc. But so rarely do we mention the tangibles! In my last article, I took a shallow dive into the different kinds DESIGN FOR COHERENCE, NOT CONSISTENCY A SIX-MINUTE BREAKDOWN OF GARTNER’S TOP CONVERSATIONAL AI A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms. With so much noise and hyperbole surrounding today’s race for AI and hyper-automation, choosing a conversational AI platform is a daunting task. You might be a problem solver at an enterprise aiming to accelerate adoption of AI and conversational technology, a designer UI COPY: REMOVE VS DELETE I turned to my colleague — and UX Unicorn — Masha S. She was able to successfully differentiate the two. Delete means something gets erased from the system completely. Remove means that it still exists in the system, just not visible in the UI. So I guess I would describe deleting as erasing from backend and removing as hiding from frontend. COMPARING COMPARE: HOW ONLINE RETAILERS CAN GET IT RIGHT Approach 3: Having a Ready-Made Comparison Page. A third way to compare is the ready-made comparison page. This approach also works best when comparing apples with apples, so, not surprisingly, this is a feature of product manufacturer and comparison sites—such as in the Apple and Volvo examples below. WHAT HAPPENED TO MY RADIO APP?: A TUNEIN VERSION 12 REVIEW A TuneIn version 12 review. I use TuneIn to listen to local radio stations on my Android smartphone when I’m on the go or exercising, scenarios I presume are typical for many other users. All I want is to open the app and choose one of my favorite local radio station—it’s as simple as that, but let me put it into a formalworkflow diagram.
ARTICLES | UX MAGAZINE When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.TIPS FOR UX WRITING
Tip 02: No Jargon. Avoid using technical jargon, as users might not be familiar with them. Use common words that the users might be more familiar using. Use words that better describe the system state. For example, using “Subscribe” instead of “Submit” shows the ARTICLES | PAGE 15 | UX MAGAZINE Whether users conceptualize the content as a “paper” document, “website,” or “electronic” document with assumed capabilities is a critical UX inquiry. TAKING A LOOK AT OUR UX WRITING PROCESS We work on 2-week sprints, so by the time we hit week 2, we are gearing up for the reviews. In the UX Writing team, we have a 3-step internal review process: Self-review. Check copy for comprehension. Check copy for conciseness, clarity, and accuracy. Check copy for typos, grammatical inaccuracies (active voice, subject-verb agreement,oxford
AUTOMOTIVE | UX MAGAZINE The UX Explorers at Ford. Article No. 1154 | December 5, 2013. by Steve Tengler. An interview with Parrish Hanna and Chris Thibodeau, the heads of experience research and design at Ford Motor Company, on the future of UX for the automotive giant. DESIGNING EFFECTIVE UX FOR HUMAN EYES Designing Effective UX for Human Eyes. The success of a design completely depends upon how the users interact with it. The easier it is for people to understand and process their work, the more willing they will be to use the product. Thus, it is important for the designers to have enough knowledge of how a human will engage with theinterface
HOW TO MEASURE CUSTOMER EXPERIENCE Step 2: Align metrics to the purchase journey. The purchase journey usually includes 4–5 steps, and the metrics you use to measure each will differ. Your journey map might have more or slightly different stages, but this general framework applies to most B2C customerjourneys.
DESIGN GUIDE: BREADCRUMBS Design best practices. 1. Breadcrumb width should not exceed half of the page. This is for the sake of readability. Christian Holst says it best: If breadcrumb text wasn’t so readable to begin with I’d probably make the width 1/3 of the page. This should be true whether the breadcrumbs are collapsed or expanded. SALIENCE: THE PSYCHOLOGY OF AN EXPERIENCE YOU CAN’T IGNORE Salience: The psychology of an experience you can’t ignore. “Nobody counts the number of ads you run; they just remember the impression you make.”. The operations team at Schiphol Airport in Amsterdam had a problem. No matter how many times a day the janitorial team made the rounds, the men’s urinals were always a mess. BEST PRACTICES FOR MEDICAL APP DEVELOPMENT GO BEYOND 1. Focus. A successful mobile medical application should be able to demonstrate clinical benefits and offer real value to its users—whether they are patients, healthcare practitioners, or both. Using medical apps for routine self-monitoring and feedback is a cost-efficient strategy for self-management. The app should have onlythose functions
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A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms Broken down by channels, speed, flexibility and prerequisites AI is Here, Time to Reimagine your Accessibility Strategy Branding is Dead, CX is King An article by Micah Bowers The future will be less frightening when there’s more women in AI An article by Valla Vakili How Humility Helps AI Work Better with Human Users An article by Nona Tepper Creating a Chatbot: A UX Designer’s Firsthand Experience An article by Scott Milburn Living in Information, Responsible Design for Digital Places Chapter 6 of the book by Jorge ArangoRECENT ARTICLES
Article No. 1768 | June 5, 2020 DESIGN FROM A DISTANCE by Adriana Valdez Young How do we design together from adistance?
Article No. 1767 | June 4, 2020 UI COPY: REMOVE VS DELETE by Alex Zlatkus The difference between "remove" and "delete," and how to ensure your userunderstands.
Article No. 1766 | June 3, 2020 GOOD DESIGN VS. GOOD UX DESIGNby Esther Pomerantz
The idea of a product that is aesthetically pleasing being one that has a good user experience is a common misconception. Article No. 1765 | June 1, 2020 THE SECRETS OF COLLABORATION by Vicky Gao A few methods that work well in the world of collaboration. Article No. 1764 | May 29, 2020 THE MISTAKES I HAVE MADE RUNNING A DESIGN AGENCY by Marcus Taylor And how you can avoid them too. Article No. 1763 | May 28, 2020 THE MOST VALUABLE HIRES OF THE NEXT DECADE WILL BE DESIGNERS by Clay Norris Why the successful companies of tomorrow are investing heavily in productdesign today.
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Five things that will change the way we experience data using information dashboards. Article No. 1025 | May 28, 2013 THE EXPERIENCE TELLS THE STORY by Ted Booth An original don of advertising, David Ogilvy's 11 principles for creating great campaigns still ring true today. Article No. 1017 | May 13, 2013 A LOOK AT FLAT DESIGN AND WHY IT'S SIGNIFICANT by Luke Clum By eschewing the design limitations of skeuomorphism and embracing the limitations of digital experiences, flat design has the potential to create great UX. Article No. 1153 | December 4, 2013 THE PSYCHOLOGY BEHIND INFORMATION DASHBOARDSby Shilpi Choudhury
Information dashboards give users the control over our environments that we crave on a psychological level. Article No. 1548 | October 6, 2015 BRINGING RELEVANT CONTENT INTO YOUR DESIGNS by Juan Sanchez How to improve your end user experience by bringing real data and relevant content into your static designs and prototypes.* Articles
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