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TVB > MEMBERS > SELLING STRATEGIES > TVB NEWS MINUTE View the Sports Betting Study. View the Purchase Funnel Study. YouTube. TVB Videos. Subscribe.TVB News Minute.
TVB > PUBLIC > RESEARCH > SEASONAL RETAIL REPORTS Seasonal Retail Reports. TVB provides insight and analysis of seasonal retail information to target consumers during holiday shopping. According to TVB research, retailers can drive increased consumer spending by using local broadcast television to target shoppers basedon
TVB > TVB NEXT RECOMMENDATION At the conference, final candidates of the TVB NEXT Awards will have unique access to local broadcast television C-Suite executives as well as media, advertising and technology industry leaders. A top candidate from each of the four sectors (selling, buying, planning and ad-ops) will be selected to receive a 2017 TVB NEXT Award. TVB > PUBLIC > MARKETS & STATIONS > MARKETS Home. Overview; Member Site; About TVB; Join TVB; Markets & Stations. Overview; Markets; Stations; Broadcast Groups; Planning & Buying. Overview; Critical Resources TVB > PUBLIC > PLANNING & BUYING > SELLING IMPRESSIONS NBCU announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100% impressions-based buying for all local advertising campaigns as of April 1. TVB > PUBLIC > RESEARCH > MEASUREMENT > NIELSEN TOTAL Nielsen’s Q2 2020 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media. In Q2 2020, adults 18+ spent over 37 hours weekly with their television sets, as the TUT (Total Use of Television) reached 37 hours and 38 minutes. TUT includes live TV + time-shifted TV as well as TV TVB > PUBLIC > NEXT PROGRAMS > NEXT WOMEN Underwritten by “As glass ceilings give way to opportunities for women, local TV’s next generation of women leaders must be success-ready.”– Abby Auerbach, EVP, Chief Communications Officer, TVB and Executive Director, NEXT Women Who We Are. Founded in 2020, TVB’s NEXT Women program helps identify, prepare and advocate for women in the local broadcast television industry as they TVB > PUBLIC > RESEARCH > COMPETITIVE MEDIA > NATIONAL ADS Overview; Ad-Free Streamers; Purchase Funnel; Sports Betting Study; Media Comparisons Study; The Voter Funnel; COVID-19 Media Usage Study Update; Home Improvement Purchase Funnel 2020 TVB > PUBLIC > PLANNING & BUYING > DIGITAL MULTICAST Digital Multicast/Diginet Directory. Digital subchannels are offered by the broadcast stations in each market. They do this by dividing their bandwidth into multiple channels and can run their own locally produced programming on these subchannels or choose to run programming from either another network currently not carried in that market OR TVB > PUBLIC > PROJECTROADBLOCK Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council,Project
TVB > MEMBERS > SELLING STRATEGIES > TVB NEWS MINUTE View the Sports Betting Study. View the Purchase Funnel Study. YouTube. TVB Videos. Subscribe.TVB News Minute.
TVB > PUBLIC > RESEARCH > SEASONAL RETAIL REPORTS Seasonal Retail Reports. TVB provides insight and analysis of seasonal retail information to target consumers during holiday shopping. According to TVB research, retailers can drive increased consumer spending by using local broadcast television to target shoppers basedon
TVB > TVB NEXT RECOMMENDATION At the conference, final candidates of the TVB NEXT Awards will have unique access to local broadcast television C-Suite executives as well as media, advertising and technology industry leaders. A top candidate from each of the four sectors (selling, buying, planning and ad-ops) will be selected to receive a 2017 TVB NEXT Award.TVB > PUBLIC > HOME
TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers. TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. TVB > PUBLIC > MARKETS & STATIONS > MARKETS Home. Overview; Member Site; About TVB; Join TVB; Markets & Stations. Overview; Markets; Stations; Broadcast Groups; Planning & Buying. Overview; Critical ResourcesTVB > JOIN US
Join TVB and gain access to valuable industry knowledge and resources, keep up with business trends, enhance your sales and marketing efficiency, grow your professional network, and gain powerful traction in today’s changing media landscape. TVB is the not-for-profit trade association representing America’s $21 billion local broadcast TVB > PUBLIC > PLANNING & BUYING > DIGITAL MULTICAST Digital subchannels are offered by the broadcast stations in each market. They do this by dividing their bandwidth into multiple channels and can run their own locally produced programming on these subchannels or choose to run programming from either another network currently not carried in that market OR from a specific digitalmulticast network.
TVB > PUBLIC > PLANNING & BUYING Local retailers are trusted resources for inventory and product knowledge. People trust their local broadcasters’ information and community involvement. Local Television ads are a key driver for digital traffic and online sales. Local television stations connect across all platforms, reaching consumers where they live, work, andplay.
TVB > PUBLIC > RESEARCH > PURCHASE FUNNEL The goal of the 2021 Purchase Funnel study was to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study which looked at consumers exposed to advertising across seven categories through ANY of 20+ media platforms. As new media platformsproliferate and
TVB > PUBLIC > RESEARCH > AMERICAN CONVERSATION STUDY 72% of all conversations take place face-to-face. Americans have the most conversations about personal and lifestyle topics, and the news of the day. Media can affect conversations. Television is the key to sparking and supporting American conversations about the news of the day and entertainment. If people could get only 5 TV channels, 4 of TVB > PUBLIC > POLITICAL > POLITICAL MEDIA PLANNING TOOLS The 2022 United States elections will be held on Tuesday, November 8, 2022. During this mid-term election year, all 435 seats in the United States House of Representatives and 34 of the 100 seats in the United States Senate will be contested. Thirty-nine state and territorial gubernatorial and numerous other state and local elections will also TVB > TVB NEXT RECOMMENDATION At the conference, final candidates of the TVB NEXT Awards will have unique access to local broadcast television C-Suite executives as well as media, advertising and technology industry leaders. A top candidate from each of the four sectors (selling, buying, planning and ad-ops) will be selected to receive a 2017 TVB NEXT Award. TVB > PURCHASE FUNNEL 2017 The Purchase Funnel 2017 study, conducted by GfK in collaboration with TVB, looked at consumers exposed to advertising in six categories through ANY of 20+ media platforms. The goal of the survey was to identify the importance of those media platforms in influencing consumers during their purchase decision process.TVB > PUBLIC > HOME
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of TVB > PUBLIC > MARKETS & STATIONS > MARKETS Home. Overview; Member Site; About TVB; Join TVB; Markets & Stations. Overview; Markets; Stations; Broadcast Groups; Planning & Buying. Overview; Critical Resources TVB > PUBLIC > POLITICAL While it is still early in the year, all signs continue to point to a booming 2021-2022 political cycle. Since the beginning of Q2, spending is up 60% over the same period in 2019 and is only increasing in pace. TVB > PUBLIC > RESEARCH > TV BASICS Local News Beats Tent-Pole Programs; Broadcast TV Delivers Online Shoppers; 2020 Coronavirus Media Usage Study; American ConversationStudy; TV Basics
TVB > PUBLIC > RESEARCH > MEASUREMENT > NIELSEN TOTAL Nielsen Total Audience Report – Q3 2020. Nielsen’s Q3 2020 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media. TVB > PUBLIC > RESEARCH > SEASONAL RETAIL REPORTS Overview; Ad-Free Streamers; Purchase Funnel; Sports Betting Study; Media Comparisons Study; The Voter Funnel; COVID-19 Media Usage Study Update; Home Improvement Purchase Funnel 2020 TVB > PUBLIC > PLANNING & BUYING > SELLING IMPRESSIONS NBCU announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100% impressions-based buying for all local advertising campaigns as of April 1. TVB > PUBLIC > PROJECTROADBLOCK About Project Roadblock. Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. TVB > TVB NEXT RECOMMENDATION What is TVB NEXT? The TVB NEXT Awards honor tomorrow’s leaders in the media selling, buying, planning and advertising operations (“ad-ops”) sectors. TVB > PUBLIC > RESEARCH > MEASUREMENT > HUT/PUT NATIONAL NTI Primetime HUT/PUT Tables by Month. HUTs and PUTs tend to follow similar patterns year after year, with some variations for Olympics months. During the year, there is some variation by month but not dramatic differences.TVB > PUBLIC > HOME
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement of TVB > PUBLIC > MARKETS & STATIONS > MARKETS Home. Overview; Member Site; About TVB; Join TVB; Markets & Stations. Overview; Markets; Stations; Broadcast Groups; Planning & Buying. Overview; Critical Resources TVB > PUBLIC > POLITICAL While it is still early in the year, all signs continue to point to a booming 2021-2022 political cycle. Since the beginning of Q2, spending is up 60% over the same period in 2019 and is only increasing in pace. TVB > PUBLIC > RESEARCH > TV BASICS Local News Beats Tent-Pole Programs; Broadcast TV Delivers Online Shoppers; 2020 Coronavirus Media Usage Study; American ConversationStudy; TV Basics
TVB > PUBLIC > RESEARCH > MEASUREMENT > NIELSEN TOTAL Nielsen Total Audience Report – Q3 2020. Nielsen’s Q3 2020 Total Audience Report confirms Americans’ significant and consistent preference for television over all other media. TVB > PUBLIC > RESEARCH > SEASONAL RETAIL REPORTS Overview; Ad-Free Streamers; Purchase Funnel; Sports Betting Study; Media Comparisons Study; The Voter Funnel; COVID-19 Media Usage Study Update; Home Improvement Purchase Funnel 2020 TVB > PUBLIC > PLANNING & BUYING > SELLING IMPRESSIONS NBCU announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100% impressions-based buying for all local advertising campaigns as of April 1. TVB > PUBLIC > PROJECTROADBLOCK About Project Roadblock. Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. TVB > TVB NEXT RECOMMENDATION What is TVB NEXT? The TVB NEXT Awards honor tomorrow’s leaders in the media selling, buying, planning and advertising operations (“ad-ops”) sectors. TVB > PUBLIC > RESEARCH > MEASUREMENT > HUT/PUT NATIONAL NTI Primetime HUT/PUT Tables by Month. HUTs and PUTs tend to follow similar patterns year after year, with some variations for Olympics months. During the year, there is some variation by month but not dramatic differences.TVB > ABOUT TVB
TVB is the not-for-profit trade association representing America’s local broadcast television industry. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB > PUBLIC > SPOTON TVB Members: No need to register! Go to SpotOn! for members [Need login assistance?. Who was SpotOn! created for? TVB’s SpotOn! was developed with agencies and advertisers in mind, to provide “one-stop shopping” for why and how local TV can build theirbusiness.
TVB > PUBLIC > PLANNING & BUYING > DIGITAL MULTICAST Digital subchannels are offered by the broadcast stations in each market. They do this by dividing their bandwidth into multiple channels and can run their own locally produced programming on these subchannels or choose to run programming from either another network currently not carried in that market OR from a specific digitalmulticast network.
TVB > PUBLIC > PROJECTROADBLOCK > SOCIAL MEDIA & TALKING Social Media + Talking Points | 2020. Help save lives in your community by amplifying your station's on-air and online Project Roadblock support on social!TVB > PUBLIC > HOME
Katz Media Group Adds to its Portfolio of Solutions for Advertisers with the Launch of Katz Live, the first-ever live streaming marketplace with exclusive digital feeds of music, sports, esports andentertainment.
TVB > PUBLIC > HOME
The Media Ad Sales Council calls for an industry task force with representatives from both the buy and sell sides and chaired by a neutral party to align on the rapid advancement ofTVB > ABOUT TVB
TVB is the not-for-profit trade association representing America’s local broadcast television industry. Its members include the U.S. television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB > ADVERTISER RESOURCES Critical Resources for Advertisers. Guidance in a Pandemic Environment. TVB is providing essential resources on marketing, media and managing teams to help advertisers in a pandemic environment. TVB > PUBLIC > PROJECTROADBLOCK > SOCIAL MEDIA & TALKING Social Media + Talking Points | 2020. Help save lives in your community by amplifying your station's on-air and online Project Roadblock support on social! TVB > PUBLIC > PLANNING & BUYING > DIGITAL MULTICAST Digital subchannels are offered by the broadcast stations in each market. They do this by dividing their bandwidth into multiple channels and can run their own locally produced programming on these subchannels or choose to run programming from either another network currently not carried in that market OR from a specific digitalmulticast network.
TVB > PUBLIC > RESEARCH > AMERICAN CONVERSATION STUDY Source: Engagement Labs TVB American Conversation Study 2020 Base: Conversations (News of the Day, n=2253); Q8/Q9 Which of the followingcomes closest to
TVB > TVB NEXT RECOMMENDATION What is TVB NEXT? The TVB NEXT Awards honor tomorrow’s leaders in the media selling, buying, planning and advertising operations (“ad-ops”) sectors. TVB > PUBLIC > MARKETS & STATIONS > BROADCAST GROUPS Home. Overview; Member Site; About TVB; Join TVB; Markets & Stations. Overview; Markets; Stations; Broadcast Groups; Planning & Buying. Overview; Critical ResourcesWWW.TVB.ORG
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TVB > PUBLIC > RESEARCH > MEASUREMENT The Measurement section highlights trends in television viewing along with emerging measurement technologies that are shaping the way advertisers target viewing audiences. TVB > PUBLIC > PLANNING & BUYING The Power of Local Television. Many say that television isn't what it used to be. They are rightit's better. Television remains the American consumer's top media choice for news and entertainment. TVB > PUBLIC > POLITICAL > POLITICAL MEDIA PLANNING TOOLS Senate Elections | Gubernatorial Elections. The 2021 United States elections will be held, in large part, on Tuesday, November 2, 2021. This off-year election includes the regular gubernatorial elections in New Jersey and Virginia. TVB > ABOUT TVB > BROADCAST MEMBERSHIP Broadcast Members are TVB’s primary member base. TVB works on behalf of and together with TV broadcasters to support and grow the broadcast television industry by underscoring the unparalleled value of local broadcast television.* Member Login
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B+C Salutes Best in Local Television B+C has selected the winners of its annual awards saluting the tops in local television. Each December, B+C picks the top station general manager in three market sizes, the best news director, the finest multiplatform broadcaster and the top station group in America. Cox Media Group Names Hannan EVP-CFO Cox appointed Joseph P. “J.P.” Hannan EVP and chief financial officer. Hannan joins CMG from AutoWeb, a full-service marketing organization for dealers and manufacturers, where he has been EVP-CFO for the past two years. Economic Rebound, Media Consumption and Consumer Perception Trendsduring COVID-19
In this op-ed TVB’s Steve Lanzano discusses how COVID-19 and a polarized political climate have caused consumer preferences to shift and shares how marketers can inspire the most trust and influence, and reach the most consumers. Parquet-Taylor Named KCBS-KCAL News Director Veteran local television and news executive Andrea Parquet-Taylor has been named vice president and news director at CBS Television Stations’ local broadcast and digital properties in Los Angeles: KCBS, KCAL (Ind.), CBSN Los Angeles and CBSLA.com. Republicans Hold $28 Million Ad Advantage in Georgia Senate RunoffRaces
Republican Sens. Loeffler and Perdue hold an early advantage over the airways in their runoff races in Georgia. Political groups have already spent or reserved more than $126M to advertise for the 63-day campaign, with Republicans exceeding Democrats $77.2M to $49.3M, according to Kantar. Audi of America Names New CMO Tara Rush will be the first woman to lead marketing at Audi of America. Rush, who has been senior vice president, chief communications officer, replaces Loren Angelo, who is leaving the brand after 12 years. Shoppers in ‘Mindful’ Mood 77% of Americans will choose to shop local this year, while 75% plan to be more conscious about where they shop, favoring businesses that share their personal values, according to a new Mastercard survey. Holiday shoppers are planning to prioritize small (78%), minority- (68%), women- (68%) and Black-owned (66%) businesses. Five Raleigh Stations Roll Out ATSC 3.0 Five Raleigh, N.C., stations — WTVD (ABC), WNCN (CBS), WUVC (Univision), WLFL (CW) and WRDC (MNT) — have begun broadcasting with NextGen TV or ATSC 3.0. Auto Finance Volume Recovers from Slump U.S. auto finance volume rebounded overall in 3Q for newly originated loans and leases, but not so much for borrowers with subprime credit, according to the latest Report on Household Debt and Credit from the New York Federal Reserve. In total, originations were $168.2B in Q3, that was an increase of 5.7% vs. Q3 2019. Scrappy DTC Brands See TV as an Opportunity to Reach New Audiences inthe Pandemic
A new generation of direct-to-consumer brands saw an opportunity to reach a captive audience via their televisions. More than 1,200 DTC brands this year to date, beginning in March, are new to television and are in full experimentation mode, according to Sean Muller, CEO and founder of TV ad measurement firm iSpot.tv. More Industry News >>TVB FEATURES
TV is the highest reaching media amid this pandemic and influences over 90% of home improvement consumers. If brands want to lift their website traffic, advertise on TV! Our featured market this week is SAN FRANCISCO-OAKLAND-SAN JOSE, CA.TVB News Minute
TVB's latest news in 60 seconds. View the current weekly topic and ourHot Topics.
Moving Forward: States Open For Business As the country starts moving forward with a phased opening by state and by region, TVB will be providing a weekly update of the status of U.S. states. Updated weekly. MAJOR UPDATES THIS WEEK CAN BE FOUND IN: Alaska, California, Idaho, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Mexico, Oklahoma, Oregon, Virginia, WashingtonState.
2020 Absentee & Early Voting State by State TVB has culled information from all 50 states and the District of Columbia providing comprehensive data on the November 3rd elections. This includes mail-in voting and state requirements.Feature Commentary
TVB ALT FORWARD: KEY CLIENT SUCCESS WITH OTA TELEVISION “The importance of locality is just huge. In many cases our dealers are on a first-name basis in the community and the use of local TV to tell the dealer story is just so incredibly important. Opportunities to hear how to leverage local stations are just as important.”—Matt VanDyke, Director of U.S. Marketing, Ford Moving Forward in a COVID-19 World: Local TV is Key TVB has put together an analysis on how and why local broadcast TV remains the go-to source for advertisers, and how both local and national advertisers can build on TV stations’ trusted relationships with local consumers. Broadcast TV Viewership During Coronavirus TVB analyzed TV viewership of March, April, May, June, July, Aug & Sept 2020, comparing them to the same time in 2019. Among key demos and news dayparts, there has been a strong increase in broadcast TVviewing.
TIP – TV Interface Practices Initiative An industry work group dedicated to developing standards-based interfaces to accelerate automated ad transactions for local TV broadcasters and their media agency partners.CRITICAL RESOURCES
Critical resources for agencies and advertisers during the economic rebound are AVAILABLE HERE . Critical resources for TVB members are AVAILABLE HERE.
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