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strategy.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME The importance of emotion is often forgotten in B2B companies’ marketing campaign ideas. HP cannot be accused of that. The narrative of their web series is emotive and creative, which makes the message all the more powerful. There’s a feeling of anxiety and insecurity that escalates as the video progresses, which makes the call to actionANNUAL REVIEW 2020
We continue to look to the future. Despite the ongoing challenges of COVID-19 and the decline in economic activity in many parts of the world, Baker McKenzie is heading into FY21 with confidence, bolstered by our client base, resilient team, and exciting investments inOMNICHANNEL 2021
Health & Beauty. With the lack of social interaction, the Health & Beauty sector went from being the strongest growing in 2019 to the only sector in decline in 2020. The decline is evident in the categories. Make-up saw the biggest fall of any FMCG category,declining
# WHOCARES, WHO DOES 2020 The increased opportunity in environmental concern. 2020 has been dominated by COVID-19 and the impact of lockdowns on the economies around the world. Despite this, sustainability remains a critical topic for the Fast Moving Consumer Goods (FMCG) industry, BRAND FOOTPRINT 2020 This is the Latam chapter of our global report, in which we reviewed 22,900 brands in 52 countries — representing 74% of the world's population and 85% of the gross domestic product. AVIVA INDEPENDENT GOVERNANCE COMMITTEE (IGC) 2020 Welcome to the 2020 Independent Governance Committee (IGC) Annual Report, for members of Aviva’s workplace schemes. This report is based on 2019 results for all investment matters but since the end of the year conditions have deteriorated. TELEMATICS-BASED SCORING EBOOK Introduction. With shifting expectations from both insurers and consumers, the auto insurance industry is evolving. Insurers want as much information as possible about all the variables that provide a clearer picture of risk propensity when quoting or renewing an autoinsurance policy.
SCRSF NEW AG INTERNATIONAL E-BOOK JANUARY 2021 There’s a small area of Alabama that is synonymous with fertilizer developments, the Tennessee Valley Authority, and nearby is a company with a long history in coated fertilizers – formerly Pursell Technologies and now Pursell Agri-Tech. ENTERPRISE CONTENT AUTOMATION Turtl was the machine that powered this. $70k. revenue recovered by pivot to Turtl content. Find out how. I have three letters for you: WOW. This is stunning, we have arrived in the digital era. Visually appealing, informative, and enticing. 90%. of deal closure influenced. WHY MODULAR CONTENT IS A BIG DEAL Modular content is a super-efficient way of generating a lot of content, which can be tailored for individual use cases, audiences, and channels. We’re all familiar with the increasing demand for marketing to prove ROI while producing personalized content, under tight time constraints. Modular content creation is a time-savingstrategy.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME The importance of emotion is often forgotten in B2B companies’ marketing campaign ideas. HP cannot be accused of that. The narrative of their web series is emotive and creative, which makes the message all the more powerful. There’s a feeling of anxiety and insecurity that escalates as the video progresses, which makes the call to actionANNUAL REVIEW 2020
We continue to look to the future. Despite the ongoing challenges of COVID-19 and the decline in economic activity in many parts of the world, Baker McKenzie is heading into FY21 with confidence, bolstered by our client base, resilient team, and exciting investments inOMNICHANNEL 2021
Health & Beauty. With the lack of social interaction, the Health & Beauty sector went from being the strongest growing in 2019 to the only sector in decline in 2020. The decline is evident in the categories. Make-up saw the biggest fall of any FMCG category,declining
# WHOCARES, WHO DOES 2020 The increased opportunity in environmental concern. 2020 has been dominated by COVID-19 and the impact of lockdowns on the economies around the world. Despite this, sustainability remains a critical topic for the Fast Moving Consumer Goods (FMCG) industry, BRAND FOOTPRINT 2020 This is the Latam chapter of our global report, in which we reviewed 22,900 brands in 52 countries — representing 74% of the world's population and 85% of the gross domestic product. AVIVA INDEPENDENT GOVERNANCE COMMITTEE (IGC) 2020 Welcome to the 2020 Independent Governance Committee (IGC) Annual Report, for members of Aviva’s workplace schemes. This report is based on 2019 results for all investment matters but since the end of the year conditions have deteriorated. TELEMATICS-BASED SCORING EBOOK Introduction. With shifting expectations from both insurers and consumers, the auto insurance industry is evolving. Insurers want as much information as possible about all the variables that provide a clearer picture of risk propensity when quoting or renewing an autoinsurance policy.
SCRSF NEW AG INTERNATIONAL E-BOOK JANUARY 2021 There’s a small area of Alabama that is synonymous with fertilizer developments, the Tennessee Valley Authority, and nearby is a company with a long history in coated fertilizers – formerly Pursell Technologies and now Pursell Agri-Tech. DECENTRALIZED CLINICAL TRIALS EBOOK In 2020, COVID-19 and the associated lockdowns had a huge impact on how clinical trials were being run across the world. One result of that was a rapid increase in the adoption of decentralized or hybridtrials.
EVO 2021 - BNEF.TURTL.CO There are currently almost 600,000 e-buses on the road globally, representing 39% of new sales and 16% of the global fleet. China accounted for the vast majority of all e-bus sales in 2020, with over 74,000 units sold, and continues to account for 98% of the globale-bus fleet.
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment.CRO SECTOR UPDATE
Since the COVID-19 outbreak the CRO index fell by over 20% in two months, however, it took almost the same time to recover The last two quarters of 2020 observed an uplift for the industry with the growth in outsourced clinical trials between pharma and clinical service providers as trials became unlocked DE&I IN THE LIFE SCIENCES REPORT 2021 Over a third of respondents see lack of minority leadership representation as the life sciences' biggest problem with diversity and inclusion, followed by 21% choosing socio-economic challenges in building a diverse workforce.. Looking at the responses to those who thought something else was the biggest problem, we see a number of respondents emphasizing that it is a combination of manyEVO 2020 - TURTL
Mobility is at the core of modern civilization, and the way people and goods move impacts many aspects of life. The next 20 years will bring significant changes as electrification, shared mobility, vehicle connectivity and, eventually, autonomous vehicles reshape EMBEDDING VIDYARD VIDEOS Insert your video. Within the immerse editor, place your cursor where you want to insert your video and select the video widget. Paste the copied embed URL. Add a label so that you can identify this video within the analytics later. You will be able to view how many times your video was watched and the average viewing time. COVID-19 IMPACT IN OUT OF HOME FOOD AND DRINKS-P 2019 saw the second consecutive year of value growth in Out-of-Home (OOH) consumption of snacks and drinks. By the end of the year it accounted for a 44% share of spend on snacking foods and non-alcoholic beverages across 11 markets – a rise in value ofDX BROCHURE
THE SOFTWARE-DEFINED DIGITAL PLATFORM (SD-DP) AND DX TOOLBOX. Leveraging our rich portfolio of Infrastructure, Platform and Connectivity products, and Professional and Managed Services, DX Toolbox contains everything an enterprise needs for its DX journey. SCRSF NEW AG INTERNATIONAL E-BOOK JANUARY 2021 There’s a small area of Alabama that is synonymous with fertilizer developments, the Tennessee Valley Authority, and nearby is a company with a long history in coated fertilizers – formerly Pursell Technologies and now Pursell Agri-Tech. ENTERPRISE CONTENT AUTOMATION Turtl was the machine that powered this. $70k. revenue recovered by pivot to Turtl content. Find out how. I have three letters for you: WOW. This is stunning, we have arrived in the digital era. Visually appealing, informative, and enticing. 90%. of deal closure influenced. ABOUT TURTL AND THE ORIGINS OF OUR CONTENT CREATION About Us. Turtl began as a few lines of code written by founder Nick Mason in 2014. His idea for a new way of creating and publishing digital content resonates, and it hasn’t taken long for the company to blossom into the bright and ambitious intercontinental team we are today. It all started when Nick was working as a consultant on a WHY MODULAR CONTENT IS A BIG DEAL Modular content is a super-efficient way of generating a lot of content, which can be tailored for individual use cases, audiences, and channels. We’re all familiar with the increasing demand for marketing to prove ROI while producing personalized content, under tight time constraints. Modular content creation is a time-savingstrategy.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME The importance of emotion is often forgotten in B2B companies’ marketing campaign ideas. HP cannot be accused of that. The narrative of their web series is emotive and creative, which makes the message all the more powerful. There’s a feeling of anxiety and insecurity that escalates as the video progresses, which makes the call to actionTERMS OF USE
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment.CISCO + TURTL
2. Long lead-times. Slow agency turnaround times meant people were waiting too long for the materials they needed. 3. Out-of-date on arrival. Worse still, these long lead-times meant that content was often out-of-date before it was even delivered. LOOKING TO 2030 REPORT: THE FUTURE OF THE GLOBAL LIFE Key Insights . 44% of respondents' believe China will see the fastest growth in the life sciences industry in the next 10 years. 29% think that gene therapies is the therapeutic area that will see the fastest growth in the next 10 years. NAVIGATING THE EU ESG LANDSCAPE In the interest of encouraging sustainable investment while easing the transition to a more resource-efficient economy, the European Commission is making a comprehensive effort, through various new and updated regulations, to bolster its Action Plan on sustainable finance.The overarching aim is to provide clarity to both corporates and investment firms on how environmentally friendly different GENDER & ETHNICITY PAY GAP Gender & Ethnicity Pay Gap - London 2018. The UK has an average gender pay gap of 18%. The Office for National Statistics largely attributes this to the fact that more women work in part-time jobs, which have lower hourly rates than full-time roles. ENTERPRISE CONTENT AUTOMATION Turtl was the machine that powered this. $70k. revenue recovered by pivot to Turtl content. Find out how. I have three letters for you: WOW. This is stunning, we have arrived in the digital era. Visually appealing, informative, and enticing. 90%. of deal closure influenced. ABOUT TURTL AND THE ORIGINS OF OUR CONTENT CREATION About Us. Turtl began as a few lines of code written by founder Nick Mason in 2014. His idea for a new way of creating and publishing digital content resonates, and it hasn’t taken long for the company to blossom into the bright and ambitious intercontinental team we are today. It all started when Nick was working as a consultant on a WHY MODULAR CONTENT IS A BIG DEAL Modular content is a super-efficient way of generating a lot of content, which can be tailored for individual use cases, audiences, and channels. We’re all familiar with the increasing demand for marketing to prove ROI while producing personalized content, under tight time constraints. Modular content creation is a time-savingstrategy.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME The importance of emotion is often forgotten in B2B companies’ marketing campaign ideas. HP cannot be accused of that. The narrative of their web series is emotive and creative, which makes the message all the more powerful. There’s a feeling of anxiety and insecurity that escalates as the video progresses, which makes the call to actionTERMS OF USE
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment.CISCO + TURTL
2. Long lead-times. Slow agency turnaround times meant people were waiting too long for the materials they needed. 3. Out-of-date on arrival. Worse still, these long lead-times meant that content was often out-of-date before it was even delivered. LOOKING TO 2030 REPORT: THE FUTURE OF THE GLOBAL LIFE Key Insights . 44% of respondents' believe China will see the fastest growth in the life sciences industry in the next 10 years. 29% think that gene therapies is the therapeutic area that will see the fastest growth in the next 10 years. NAVIGATING THE EU ESG LANDSCAPE In the interest of encouraging sustainable investment while easing the transition to a more resource-efficient economy, the European Commission is making a comprehensive effort, through various new and updated regulations, to bolster its Action Plan on sustainable finance.The overarching aim is to provide clarity to both corporates and investment firms on how environmentally friendly different GENDER & ETHNICITY PAY GAP Gender & Ethnicity Pay Gap - London 2018. The UK has an average gender pay gap of 18%. The Office for National Statistics largely attributes this to the fact that more women work in part-time jobs, which have lower hourly rates than full-time roles. HOW TO LOG IN TO YOUR TURTL ACCOUNT Registered Office. Turtl Surf & Immerse Limited 22 – 25 Farringdon Street London, England, EC4A 4AB Company Registration No: 09142724 SEE HOW OTHER COMPANIES USE OUR CONTENT MARKETING This cookie is used by Fospha marketing and is used to analyze the usage of the site by the users. This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment. 7 REASONS TO SWAP FROM PRINT TO DIGITAL BROCHURES Estimated reading time 4 minutes 18th March 2020 Author: Natasha Keary Posted in: Strategy & planning Let’s be honest, we all have that stash of unread brochures somewhere. Whether it’s tidied away in your filing cabinet or collecting dust on your desk for all to see, the brochure pile of shame is an unfortunate aftereffect of attending conferences and events. EMBEDDING VIDYARD VIDEOS Insert your video. Within the immerse editor, place your cursor where you want to insert your video and select the video widget. Paste the copied embed URL. Add a label so that you can identify this video within the analytics later. You will be able to view how many times your video was watched and the average viewing time. TCEP - TABULA.TURTL.CO But there is another approach: to take a higher conviction view on risk you are already taking, i.e. scaling up investment grade credit risk. Historically, this option was open only to institutional investors trading credit default swaps. UK ECONOMIC AND REAL ESTATE BRIEFING UK Economic and Real Estate Briefing - May 2021. Latest returns data from MSCI shows UK real estate market performance remains polarised, despite positive economic data. 12-month total returns jumped to 4.9% in April, suggesting property returns are on an upward curve after the -2.9% recorded nine months ago, However, the gap between Industrial (16.8%) and Retail (-2.8%) is historically wide. THE YEAR OF CREDIT RISK: CRISIS RESPONSE AND RECOVERY In collaboration with Regulation Asia, Bloomberg surveyed 113 senior banking executives with direct responsibility for credit risk and related functions across 90 institutions in 16 countries.Global, regional and domestic banking institutions were represented in the sample. The research was conducted through a comprehensive online survey and supplemented with selected follow-up interviews. THE RP WEEKLY: 28 MAY 2021 The return of face-to-face learning was a daunting prospect for pupils after so long way from the classroom, but the constant support and guidance from staff throughout enabled the transition to be as smoothas possible.
THE RP WEEKLY: 4 JUNE 2021 The weekly digital newsletter from Rydal Penrhos School. The RP Weekly 4 June 2021 Rugby Richard Greenwood OBE visits Rydal Penrhos ENTERPRISE CONTENT AUTOMATION Create personalized interactive content experiences that excite, engage and convert your audience with Turtl's intuitive contentsoftware.
ABOUT TURTL AND THE ORIGINS OF OUR CONTENT CREATION Turtl began as a few lines of code written by founder Nick Mason in 2014. His idea for a new way of creating and publishing digital content resonates, and it hasn’t taken long for the company to blossom into the bright and ambitious intercontinental team we aretoday.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME What did they do? IBM collaborated with Wired magazine to create video content for social media.In the video, IBM’s Dr. Talia Gershon (senior manager of quantum research) is given a mammoth task – explain quantum computing to 5 different people: a child, a teenager, an undergraduate student, a graduate student, and a professional. WHY MODULAR CONTENT IS A BIG DEAL Estimated reading time 4 minutes 3rd March 2020 Author: Natasha Keary Posted in: Content production Modular content. Yes, it sounds complicated. But it is, in fact, one of the ways that content strategists and creators can make their lives simpler.TERMS OF USE
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment.CISCO + TURTL
2. Long lead-times. Slow agency turnaround times meant people were waiting too long for the materials they needed. 3. Out-of-date on arrival. Worse still, these long lead-times meant that content was often out-of-date before it was even delivered. LOOKING TO 2030 REPORT: THE FUTURE OF THE GLOBAL LIFE Key Insights . 44% of respondents' believe China will see the fastest growth in the life sciences industry in the next 10 years. 29% think that gene therapies is the therapeutic area that will see the fastest growth in the next 10 years. THE FINANCE BUSINESS PARTNER The future of finance is robots, a small number of exception ‘fixers’, and a small number of dedicated commercially-focussed people with financial expertise.. These GENDER & ETHNICITY PAY GAP Gender & Ethnicity Pay Gap - London 2018. The UK has an average gender pay gap of 18%. The Office for National Statistics largely attributes this to the fact that more women work in part-time jobs, which have lower hourly rates than full-time roles. ENTERPRISE CONTENT AUTOMATION Create personalized interactive content experiences that excite, engage and convert your audience with Turtl's intuitive contentsoftware.
ABOUT TURTL AND THE ORIGINS OF OUR CONTENT CREATION Turtl began as a few lines of code written by founder Nick Mason in 2014. His idea for a new way of creating and publishing digital content resonates, and it hasn’t taken long for the company to blossom into the bright and ambitious intercontinental team we aretoday.
5 BEST B2B MARKETING CAMPAIGN IDEAS OF ALL TIME What did they do? IBM collaborated with Wired magazine to create video content for social media.In the video, IBM’s Dr. Talia Gershon (senior manager of quantum research) is given a mammoth task – explain quantum computing to 5 different people: a child, a teenager, an undergraduate student, a graduate student, and a professional. WHY MODULAR CONTENT IS A BIG DEAL Estimated reading time 4 minutes 3rd March 2020 Author: Natasha Keary Posted in: Content production Modular content. Yes, it sounds complicated. But it is, in fact, one of the ways that content strategists and creators can make their lives simpler.TERMS OF USE
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment.CISCO + TURTL
2. Long lead-times. Slow agency turnaround times meant people were waiting too long for the materials they needed. 3. Out-of-date on arrival. Worse still, these long lead-times meant that content was often out-of-date before it was even delivered. LOOKING TO 2030 REPORT: THE FUTURE OF THE GLOBAL LIFE Key Insights . 44% of respondents' believe China will see the fastest growth in the life sciences industry in the next 10 years. 29% think that gene therapies is the therapeutic area that will see the fastest growth in the next 10 years. THE FINANCE BUSINESS PARTNER The future of finance is robots, a small number of exception ‘fixers’, and a small number of dedicated commercially-focussed people with financial expertise.. These GENDER & ETHNICITY PAY GAP Gender & Ethnicity Pay Gap - London 2018. The UK has an average gender pay gap of 18%. The Office for National Statistics largely attributes this to the fact that more women work in part-time jobs, which have lower hourly rates than full-time roles. HOW TO LOG IN TO YOUR TURTL ACCOUNT Registered Office. Turtl Surf & Immerse Limited 22 – 25 Farringdon Street London, England, EC4A 4AB Company Registration No: 09142724 SEE HOW OTHER COMPANIES USE OUR CONTENT MARKETING Turtl's versatile content marketing platform enables anybody to easily create reports, newsletters, ebooks, magazine, brochures, proposalsand more.
HOW OIL & GAS COMPANIES ARE ADDRESSING CLIMATE RISK Technology risks: The March 2020 collapse in fossil fuel prices due to an oil price war between Russia and Saudi Arabia was exacerbated by the demand declines caused by the Covid-19 pandemic. However, there are structural factors that threaten a long-term resurgence in demand. There's the risk of a demand tipping point approaching in the industry, with associated declining returns on investment. 7 REASONS TO SWAP FROM PRINT TO DIGITAL BROCHURES Estimated reading time 4 minutes 18th March 2020 Author: Natasha Keary Posted in: Strategy & planning Let’s be honest, we all have that stash of unread brochures somewhere. Whether it’s tidied away in your filing cabinet or collecting dust on your desk for all to see, the brochure pile of shame is an unfortunate aftereffect of attending conferences and events. TCEP - TABULA.TURTL.CO But there is another approach: to take a higher conviction view on risk you are already taking, i.e. scaling up investment grade credit risk. Historically, this option was open only to institutional investors trading credit default swaps. UK ECONOMIC AND REAL ESTATE BRIEFING UK Economic and Real Estate Briefing - May 2021. Latest returns data from MSCI shows UK real estate market performance remains polarised, despite positive economic data. 12-month total returns jumped to 4.9% in April, suggesting property returns are on an upward curve after the -2.9% recorded nine months ago, However, the gap between Industrial (16.8%) and Retail (-2.8%) is historically wide. THE YEAR OF CREDIT RISK: CRISIS RESPONSE AND RECOVERY In collaboration with Regulation Asia, Bloomberg surveyed 113 senior banking executives with direct responsibility for credit risk and related functions across 90 institutions in 16 countries.Global, regional and domestic banking institutions were represented in the sample. The research was conducted through a comprehensive online survey and supplemented with selected follow-up interviews. YOUR GUIDE TO AGILE AND REMOTE WORKING The opportunity for employees There are a wide range of benefits to individuals who adopt agile or remote working practices. Believe it or not, your people don’t want to work remotely just so they can watchtelevision all day.
THE RP WEEKLY: 28 MAY 2021 The return of face-to-face learning was a daunting prospect for pupils after so long way from the classroom, but the constant support and guidance from staff throughout enabled the transition to be as smoothas possible.
THE RP WEEKLY: 4 JUNE 2021 The weekly digital newsletter from Rydal Penrhos School. The RP Weekly 4 June 2021 Rugby Richard Greenwood OBE visits Rydal Penrhos* Software
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> Turtl allowed for unprecedented campaign optimisation and > efficiency. Real time analytics and edit features allowed The > Economist to encourage specific user actions with ease.>
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> Content specialist > Turtl allows us to produce digital material that is easy to create > and provides clients with a greater interactive experience.>
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> Turtl is a great content creation tool which has been embraced > across the business. The quick and easy nature of the content > builder means someone with limited hands on design experience can > produce well performing content.>
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> Brand and Customer Experience Manager > Turtl allowed us to present our information in a really engaging, > interactive way which is much more appealing than our usual pdfs. It > makes people want to read more, and therefore provide us with their > data in order to do so.>
> HANNAH DENNETT > Communications Manager TAKE YOUR CONTENT FURTHER Whether you’re new to content marketing or looking to refine your current strategy, our specialists are here to help.THE TURTL ACADEMY
CONTENT PSYCHOLOGY, BEST PRACTICE, AND MORE Explore ideas, research, and inspiration designed to help you get more value your of your content and communications…Read
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DOES EMAIL MARKETING ACTUALLY WORK? HTML VS. PLAIN TEXT Things change. In 2019, marketing entered the future. Marketers are now using VR and integrated AI. They’re well-versed in cutting-edge ephemeral content marketing, fluent in voice search tactics and naturals at optimizing for wearables. Move…Read
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