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ABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant costABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. CLOUD-BASED RETAIL ANALYTICS AND EXECUTION PLATFORM Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant cost ADVANCED TECHNOLOGY FOR RETAIL AND CPG Trax gathers images via our mobile app, shelf cameras, dome cameras, and the digital eyes of roving robots. Our hybrid approach allows us to thrive in any retail environment, from drugstores to grocery stores to convenience stores. Deep-learning technology analyzes images in pixel-precise detail, recognizing the tiniest of differences betweenSKUs.
CPG | CATEGORY MANAGEMENT AND SHELF ANALYTICS | TRAX The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. TRAX FORMS INAUGURAL ADVISORY BOARD OF RETAIL AND CPG Former executives from Walmart, Kraft, Land-O-Lakes, Acosta and others to support Trax’s mission to digitize the physical world of retail. SINGAPORE and DENVER, CO — Feb. 23, 2021 — Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the formation of its Advisory Board.Made up of Consumer Packaged Goods (CPG) and retail industry leaders EYE LEVEL IS BUY LEVEL: THE IMPORTANCE OF IN-STORE PRODUCT Eye level is buy level: The importance of in-store product placement. Published November, 2017. With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need the right data in order to determine a product’s optimum positioning. With millions of dollars of potential 4 TIPS TO MODERNIZE YOUR RETAIL EXECUTION: LESSONS FROM Deliver the solution: Translate the vision into a solution, create a clear roadmap for execution, incorporate the new deployment of new features and ensure support processes are in place to make sure the tool is working. #4. Leverage insights to improve both commercial and portfolio strategy. A top sales executive at Diageo in Europe saysthat
5 MOST INVENTIVE USES OF COMPUTER VISION IN RETAIL The beauty and simplicity of Computer Vision is its ability to turn actual images into actionable insights in order to help brands and retailers focus on fundamentals in the store. By “digitizing the shelf”, companies now get real-time situational awareness about what’s happening on the shelf. The directives range from the obvious(such
HOW UNILEVER INCREASED REVENUE BY COMBINING COMPUTER Deep, easy-to-access insights improve OSA and drive growth for Unilever. According to industry benchmarks, a 3% increase in OSA leads to 1% growth in revenue for a large-sized CPG company. Unilever’s revenue growth is commensurate with this industry-standard in the markets where the store-auditing service is used. 3 DATA-DRIVEN APPROACHES TO IMPROVE ON-SHELF AVAILABILITY 3 data-driven approaches to improve on-shelf availability. More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues. Existing in-store inventory measurement methods have failed to keep pace with the fast moving retaillandscape.
IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant costABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant costABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. CLOUD-BASED RETAIL ANALYTICS AND EXECUTION PLATFORM Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant cost ADVANCED TECHNOLOGY FOR RETAIL AND CPG Trax gathers images via our mobile app, shelf cameras, dome cameras, and the digital eyes of roving robots. Our hybrid approach allows us to thrive in any retail environment, from drugstores to grocery stores to convenience stores. Deep-learning technology analyzes images in pixel-precise detail, recognizing the tiniest of differences betweenSKUs.
CPG | CATEGORY MANAGEMENT AND SHELF ANALYTICS | TRAX The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically.TRAX FOR RETAILERS
Necessary Cookies. Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
4 TIPS TO MODERNIZE YOUR RETAIL EXECUTION: LESSONS FROM Deliver the solution: Translate the vision into a solution, create a clear roadmap for execution, incorporate the new deployment of new features and ensure support processes are in place to make sure the tool is working. #4. Leverage insights to improve both commercial and portfolio strategy. A top sales executive at Diageo in Europe saysthat
EYE LEVEL IS BUY LEVEL: THE IMPORTANCE OF IN-STORE PRODUCT Eye level is buy level: The importance of in-store product placement. Published November, 2017. With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need the right data in order to determine a product’s optimum positioning. With millions of dollars of potential HOW UNILEVER INCREASED REVENUE BY COMBINING COMPUTER Deep, easy-to-access insights improve OSA and drive growth for Unilever. According to industry benchmarks, a 3% increase in OSA leads to 1% growth in revenue for a large-sized CPG company. Unilever’s revenue growth is commensurate with this industry-standard in the markets where the store-auditing service is used. 3 DATA-DRIVEN APPROACHES TO IMPROVE ON-SHELF AVAILABILITY 3 data-driven approaches to improve on-shelf availability. More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues. Existing in-store inventory measurement methods have failed to keep pace with the fast moving retaillandscape.
IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant costABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant costABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the business TRAX IMAGE RECOGNITION Trax Image Recognition THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
HOW TO OPTIMIZE YOUR CATEGORY ASSORTMENT USING SHELF DATA How to optimize your category assortment using shelf data. Determining the right product assortment is crucial to retail success. The ability to interpret in-store conditions in the context of space and sales helps brands improve SKU productivity, earn better returns on space and gain retailer trust. There are two dimensions to product WHY ON-SHELF AVAILABILITY IS STILL AN ISSUE (AND HOW TO Consumers still prefer to shop in-store, but low on-shelf availability (OSA) and high number of out-of-stock (OOS) events can impact their retail experience. Traditional methods of managing OSA just don’t compare to modern technology that monitors shelf space in real time. CLOUD-BASED RETAIL ANALYTICS AND EXECUTION PLATFORM Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant cost ADVANCED TECHNOLOGY FOR RETAIL AND CPG Trax gathers images via our mobile app, shelf cameras, dome cameras, and the digital eyes of roving robots. Our hybrid approach allows us to thrive in any retail environment, from drugstores to grocery stores to convenience stores. Deep-learning technology analyzes images in pixel-precise detail, recognizing the tiniest of differences betweenSKUs.
CPG | CATEGORY MANAGEMENT AND SHELF ANALYTICS | TRAX The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically.TRAX FOR RETAILERS
Necessary Cookies. Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences. TRAX ANNOUNCES KEY ORGANIZATIONAL CHANGES AS A PART OF ITS Trax Announces Key Organizational Changes as a Part of its 2025 Growth Plan. Published January, 2021. Co-founder and CEO Joel Bar-El to assume position of Executive Chairman to lead efforts on corporate strategy, long-term vision and innovation and shareholder value creation. Dror Feldheim, Co-founder and Chief Commercial Officer, tobe
4 TIPS TO MODERNIZE YOUR RETAIL EXECUTION: LESSONS FROM Deliver the solution: Translate the vision into a solution, create a clear roadmap for execution, incorporate the new deployment of new features and ensure support processes are in place to make sure the tool is working. #4. Leverage insights to improve both commercial and portfolio strategy. A top sales executive at Diageo in Europe saysthat
EYE LEVEL IS BUY LEVEL: THE IMPORTANCE OF IN-STORE PRODUCT Eye level is buy level: The importance of in-store product placement. Published November, 2017. With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need the right data in order to determine a product’s optimum positioning. With millions of dollars of potential HOW UNILEVER INCREASED REVENUE BY COMBINING COMPUTER Deep, easy-to-access insights improve OSA and drive growth for Unilever. According to industry benchmarks, a 3% increase in OSA leads to 1% growth in revenue for a large-sized CPG company. Unilever’s revenue growth is commensurate with this industry-standard in the markets where the store-auditing service is used. 3 DATA-DRIVEN APPROACHES TO IMPROVE ON-SHELF AVAILABILITY 3 data-driven approaches to improve on-shelf availability. More than 50 percent of stockouts are the result of inefficient store practices like replenishment, store ordering and forecasting rather than upstream supply chain issues. Existing in-store inventory measurement methods have failed to keep pace with the fast moving retaillandscape.
CLOUD-BASED RETAIL ANALYTICS AND EXECUTION PLATFORM Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant cost ADVANCED TECHNOLOGY FOR RETAIL AND CPG Trax gathers images via our mobile app, shelf cameras, dome cameras, and the digital eyes of roving robots. Our hybrid approach allows us to thrive in any retail environment, from drugstores to grocery stores to convenience stores. Deep-learning technology analyzes images in pixel-precise detail, recognizing the tiniest of differences betweenSKUs.
CAREERS | TRAX
Marketing Budapest. Product Marketing Manager. At Trax, we digitize the physical world of retail.By leveraging the power of AI and Computer Vision, we make SEE ROLE. Sales Beijing. Sales Manager. Reporting into the GM and President of Great China, this role TRAX IMAGE RECOGNITION Trax Image Recognition TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
A QUICK GUIDE TO SHELF SPACE COSTS Slotting/listing fees: Slotting fees (or listing fee) is the amount of money a manufacturer pays a retailer to appear on the shelves. This transaction typically takes place after a range review process once the retailer is convinced about a product's potential to generates sales and profit. Slotting fees average $1500 per store per SKU. 小売店および消費財向けの画像認識 Trax製品は、CPGメーカーや小売業者が、実際の棚で何が起こっているのかを収集、測定、分析するための最も強力で正確かつ一貫した方法を提供します。.Trax Retail
Executionは、消費財メーカーが、包括的リアルタイムビューと店頭パフォーマンスをもって全て CLOUD-BASED RETAIL ANALYTICS AND EXECUTION PLATFORM Trax has secured $640 million in financing led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This Series E round of primary and secondary capital also includes support from new investors OMERS, one of Canada’s largest defined benefit pension plans, and Sony Innovation Fund by IGV. IMAGE RECOGNITION TECHNOLOGY FOR RETAIL Trax transforms brick-and-mortar stores with Computer Vision and big data. By digitizing real-world store conditions and applying powerful algorithms to stocking, execution, and merchandising, we optimize operations. The proven results: happier shoppers, significant cost ADVANCED TECHNOLOGY FOR RETAIL AND CPG Trax gathers images via our mobile app, shelf cameras, dome cameras, and the digital eyes of roving robots. Our hybrid approach allows us to thrive in any retail environment, from drugstores to grocery stores to convenience stores. Deep-learning technology analyzes images in pixel-precise detail, recognizing the tiniest of differences betweenSKUs.
CAREERS | TRAX
Marketing Budapest. Product Marketing Manager. At Trax, we digitize the physical world of retail.By leveraging the power of AI and Computer Vision, we make SEE ROLE. Sales Beijing. Sales Manager. Reporting into the GM and President of Great China, this role TRAX IMAGE RECOGNITION Trax Image Recognition TRAX SECURES $640 MILLION FUNDING ROUND LED BY SOFTBANK Trax, a leading computer vision company transforming brick-and-mortar retail, has secured $640 million in a Series E financing round led by SoftBank Vision Fund 2 and technology-focused funds managed by existing investor BlackRock, Inc. This round of primary and secondary capital also saw participation from new investors including OMERS, one of Canada’s largest defined benefit pension THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. CPG | CATEGORY ANALYSIS AND PLANNING TO WIN AT THE SHELF The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity forCPG
A QUICK GUIDE TO SHELF SPACE COSTS Slotting/listing fees: Slotting fees (or listing fee) is the amount of money a manufacturer pays a retailer to appear on the shelves. This transaction typically takes place after a range review process once the retailer is convinced about a product's potential to generates sales and profit. Slotting fees average $1500 per store per SKU. 小売店および消費財向けの画像認識 Trax製品は、CPGメーカーや小売業者が、実際の棚で何が起こっているのかを収集、測定、分析するための最も強力で正確かつ一貫した方法を提供します。.Trax Retail
Executionは、消費財メーカーが、包括的リアルタイムビューと店頭パフォーマンスをもって全てABOUT US | TRAX
Bob is the Chief Revenue Officer at Trax. He is responsible for the company’s go-to-market strategy and execution and manages a team of sales, sales engineers, and customer success managers. Prior to Trax, Bob was a Managing Director at Accenture and the businessCAREERS | TRAX
Marketing Budapest. Product Marketing Manager. At Trax, we digitize the physical world of retail.By leveraging the power of AI and Computer Vision, we make SEE ROLE. Sales Beijing. Sales Manager. Reporting into the GM and President of Great China, this role THE TRAX COMPUTER VISION PLATFORM FOR RETAIL Trax's proprietary Computer Vision platform is purpose-built for retail and converts shelf images to granular analytics. Our technology stack is a cascade of advanced engines working in parallel to go from image to insight in near real-time. SOLUTIONS | SHELF FIX | TRAX Trax Shelf Fix gives managers visibility on store visits, providing objective data on how well reps and SKUs are performing in each retail location. We had an immediate benefit. We had cost savings. We stopped using external auditors and reduced our audit costs by 80%. Plus, we increased our store coverage by 60%. CPG | CATEGORY MANAGEMENT AND SHELF ANALYTICS | TRAX The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. TRAX AND COCA-COLA HELLENIC Watch how Trax’s image recognition solution increased Coca-Cola Hellenic’s (CCH) sales rep coverage from 30% to 100% across Russia, and improved audit efficiency and EYE LEVEL IS BUY LEVEL: THE IMPORTANCE OF IN-STORE PRODUCT Eye level is buy level: The importance of in-store product placement. Published November, 2017. With only one third of in-store purchases being pre-planned, product placement is crucial in enticing shoppers to buy. But you’ll need the right data in order to determine a product’s optimum positioning. With millions of dollars of potential 5 MOST INVENTIVE USES OF COMPUTER VISION IN RETAIL The beauty and simplicity of Computer Vision is its ability to turn actual images into actionable insights in order to help brands and retailers focus on fundamentals in the store. By “digitizing the shelf”, companies now get real-time situational awareness about what’s happening on the shelf. The directives range from the obvious(such
TRAX ACQUIRES QURI TO UNLEASH THE ‘POWER OF THE CROWD Trax Acquires Quri to Unleash the ‘Power of the Crowd’. With this acquisition, CPG companies can now leverage on-demand platforms that can deploy auditing services in near real-time, rather than traditional research methods that can take weeks. SINGAPORE, January 18, 2018: Trax, the leader in computer vision and analytics for theretail and
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PRESS RELEASE
TRAX TO DELIVER INDUSTRY-FIRST, AI-POWERED ON-DEMAND MERCHANDISING SERVICE THROUGH STRATEGIC ACQUISITION OF SURVEY.COM SINGAPORE and BOSTON, March 12, 2020 – Trax, a leading provider of computer vision and analytics solutions for retail, today announcedits acquisition of
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TRAX MOVES CLOSER TO ITS VISION OF DIGITIZING PHYSICAL RETAIL WITHQOPIUS ACQUISITION
SINGAPORE, February 18, 2020 – Trax, a leading provider of computer vision and analytics solutions for retail, today announced itsacquisition of
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SANOFI DRIVES PERFECT RETAIL EXECUTION WITH TRAX Trax and Sanofi’s Perfect Store program are in over 30 countries across the world, and participating stores are growing at a rate that is 80 percent higher than other stores. Watch how this resulted in a 2% sales uplift for the business. Learn more about Sanofi’s successstory.
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WHAT WE DO
Trax products provide the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf.In-Store Execution
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Trax Retail Execution is an in-store execution product that helps consumer goods companies win at the shelf with a comprehensive real-time view of store and field performance across all retailchannels.
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Trax Retail Snapshot quantifies your in-store merchandising and promotions at unparalleled scale and speed, helping you to improve execution, optimize new launches and focus your retail efforts on the highest value activities.Learn More
Trax and Nielsen offer an integrated solution called Shelf Intelligence Suite for CPG companies to continuously measure, optimize and activate your store strategy.Learn More
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PROVEN BUSINESS VALUE Trax drives greater efficiency and effectiveness for some of the world’s largest consumer goods brands resulting in 3-5% sales uplift in a single category. -------------------------Learn More
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Trax’s proprietary computer vision platform drives market-leading image recognition accuracy, and scales to 1 billion products eachmonth
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DATA-DRIVEN INSIGHTS Our solutions empower everyone in your organization with role-specific actionable insights at speed and scale. -------------------------Learn More
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> Trax allows us to get instantaneous reads on the marketplace that > has made us lift our game in customer service and provide our > customer with a commercial outcome. > Chief Information Officer – Top beverage manufacturer WHO’S TALKING ABOUT US Trax is turning heads and making headlines. See who's talking aboutus.
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