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HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM KEYS TO A SUCCESSFUL MEMBERSHIP SITE LAUNCH STRATEGY The key is to turn it into an event. In this article, we’ll share the steps you need to take to make an event out of your launch and set yourself up for success. 1. Start a Waiting List ASAP. The second you decide you’re going to start a membership site, you should put up a waiting list. Create a coming soon page and send traffic there to HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. 21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of 7 WAYS TO MAKE MORE MONEY WITH YOUR MEMBERSHIP BUSINESS 2. Include Upsells. Upsells are where you promote and sell additional products and services to your existing members. After they join your membership, somewhere in their experience they will be offered upsell opportunities. You may expose your members to additional courses or WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. THE MEMBERSHIP GUYS: ADVICE & RESOURCES FOR MEMBERSHIPGET STARTEDBLOGPODCASTABOUTBEHIND THE MEMBERSHIPOUR BOOKS Now our focus is on teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 6 - 7 figures a year in recurring revenue. Find out more about us. “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”.
HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM KEYS TO A SUCCESSFUL MEMBERSHIP SITE LAUNCH STRATEGY The key is to turn it into an event. In this article, we’ll share the steps you need to take to make an event out of your launch and set yourself up for success. 1. Start a Waiting List ASAP. The second you decide you’re going to start a membership site, you should put up a waiting list. Create a coming soon page and send traffic there to HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. 21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of 7 WAYS TO MAKE MORE MONEY WITH YOUR MEMBERSHIP BUSINESS 2. Include Upsells. Upsells are where you promote and sell additional products and services to your existing members. After they join your membership, somewhere in their experience they will be offered upsell opportunities. You may expose your members to additional courses or WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. KEYS TO A SUCCESSFUL MEMBERSHIP SITE LAUNCH STRATEGY The key is to turn it into an event. In this article, we’ll share the steps you need to take to make an event out of your launch and set yourself up for success. 1. Start a Waiting List ASAP. The second you decide you’re going to start a membership site, you should put up a waiting list. Create a coming soon page and send traffic there to 5 MIX-AND-MATCH STRATEGIES FOR A SUCCESSFUL MEMBERSHIP A good membership site launch plan needs to: Increase awareness. Raise interest. Build demand. By doing this you put yourself in the best possible position to succeed when you open the doors. The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membershipsite
CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. TOOLS FOR CREATING YOUR MEMBERSHIP SITE SALES FUNNEL Sales page – you’ll need a sales page for any paid elements of your funnel, such as your membership site. Your sales pages are designed to move people from subscribers to paying customers in your funnel. Traffic – your funnel is only as successful as the amount of traffic being driven to it! You can get your traffic organicallythrough
11 PROVEN TACTICS FOR STARTING A NEW MEMBERSHIP COMMUNITY Play Podcast Episode Subscribe on iTunes. When it comes to membership sites, you'll often find that people will come for the content, but they'll stay for the community.. An active community is the glue which holds a successful membership together. HOW MUCH CONTENT DO YOU NEED TO LAUNCH YOUR MEMBERSHIP? How much content you need depends on your audience and product. Technically, you could launch your membership with no content and filter it in real-time. If that option isn’t for you, don’t worry. I’ve got plenty of advice and tips to help ease this common cause of anxiety as you move closer towards your membership launch day. So, ifyou
4 SIMPLE BUT EFFECTIVE WAYS TO DELIVER MASSIVE VALUE TO They should always be at the front of the line and get the best rates, if feasible, compared to the general public. This strategy creates an extra stream of value to your members and helps to build on the exclusive nature of your membership as part of your marketing. 4. Connect members with each other. I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
GDPR: THE ESSENTIAL GUIDE FOR MEMBERSHIP SITE OWNERS Essential Guide to GDPR for Membership Site Owners. I’m sure by now you’re already well aware of the new EU GDPR (General Data Protection Regulation) coming into place on 25th May 2018. In fact, you’ve probably been getting a lot of ‘hey, I need you to re-consent to receiving my emails’ type of emails lately (or is thatjust me?!).
WHAT TO DO (& WHAT TO AVOID) WHEN SOMEONE CANCELS THEIR It’s easy to set up a basic survey using something like Gravity Forms or Survey Monkey; and you could place this either on the pre-cancellation page, post-cancellation page, or even mail it out to lapsed members a couple of weeks after they’ve gone. The responses you get should give you some action points to work on; if you want toget more
THE MEMBERSHIP GUYS: ADVICE & RESOURCES FOR MEMBERSHIPGET STARTEDBLOGPODCASTABOUTBEHIND THE MEMBERSHIPOUR BOOKS Now our focus is on teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 6 - 7 figures a year in recurring revenue. Find out more about us. “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”.
HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
GDPR: THE ESSENTIAL GUIDE FOR MEMBERSHIP SITE OWNERS Essential Guide to GDPR for Membership Site Owners. I’m sure by now you’re already well aware of the new EU GDPR (General Data Protection Regulation) coming into place on 25th May 2018. In fact, you’ve probably been getting a lot of ‘hey, I need you to re-consent to receiving my emails’ type of emails lately (or is thatjust me?!).
HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. THE MEMBERSHIP GUYS: ADVICE & RESOURCES FOR MEMBERSHIPGET STARTEDBLOGPODCASTABOUTBEHIND THE MEMBERSHIPOUR BOOKS Now our focus is on teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 6 - 7 figures a year in recurring revenue. Find out more about us. “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”.
HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
GDPR: THE ESSENTIAL GUIDE FOR MEMBERSHIP SITE OWNERS Essential Guide to GDPR for Membership Site Owners. I’m sure by now you’re already well aware of the new EU GDPR (General Data Protection Regulation) coming into place on 25th May 2018. In fact, you’ve probably been getting a lot of ‘hey, I need you to re-consent to receiving my emails’ type of emails lately (or is thatjust me?!).
HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. 5 MIX-AND-MATCH STRATEGIES FOR A SUCCESSFUL MEMBERSHIP A good membership site launch plan needs to: Increase awareness. Raise interest. Build demand. By doing this you put yourself in the best possible position to succeed when you open the doors. The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membershipsite
CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. KEYS TO A SUCCESSFUL MEMBERSHIP SITE LAUNCH STRATEGY The key is to turn it into an event. In this article, we’ll share the steps you need to take to make an event out of your launch and set yourself up for success. 1. Start a Waiting List ASAP. The second you decide you’re going to start a membership site, you should put up a waiting list. Create a coming soon page and send traffic there to I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
4 SIMPLE BUT EFFECTIVE WAYS TO DELIVER MASSIVE VALUE TO They should always be at the front of the line and get the best rates, if feasible, compared to the general public. This strategy creates an extra stream of value to your members and helps to build on the exclusive nature of your membership as part of your marketing. 4. Connect members with each other. DEALING WITH FAILED PAYMENTS IN YOUR MEMBERSHIP SITE Preventing Failed Payments. Prevention is better than cure! However that can be difficult to do with failed payments. The main thing to have in place is the ability for members to easily update their payment details on your site if you're taking payments via a processor like Stripe.. Allowing self management of card details can enable members to add new card details or update existing ones at 6 QUICK & EASY MEMBERSHIP SALES TACTICS TO TRY OUT THIS MONTH There is no "easy button" in marketing a membership. It's about doing a lot of the little things, and doing them well. In this podcast, I share 6 quick & simple sales HOW TO DECIDE WHICH CONTENT SHOULD BE FREE VS PAID A 5 minute podcast is prime free content. A 5 hour course is undoubtedly membership content. Shorter content generally means less detailed content. This usually means you’re giving broader coverage of a solution, rather than detailed steps for execution, or drillingdown
HOW TO IMPROVE MEMBER RETENTION AND REDUCE CHURN If you start a month with 100 members and end it with 90, losing 10 members, you have a churn rate of 10%. So, the formula you need to use to calculate your churn rate is: y/x=z. x = total number of members at the start of the month. y = total number of those members HOW TO WIN BACK YOUR LAPSED AND CANCELLED MEMBERS Create a loop, not a line. So, that was a very basic example of how you might structure your messaging in an email sequence to win back lapsed members. The key to winning back lapsed members is recognising that the member journey is a”loop” and not a “line” – we refer to this as the Member Lifecycle. THE MEMBERSHIP GUYS: ADVICE & RESOURCES FOR MEMBERSHIPGET STARTEDBLOGPODCASTABOUTBEHIND THE MEMBERSHIPOUR BOOKS Now our focus is on teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 6 - 7 figures a year in recurring revenue. Find out more about us. “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”.
HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
GDPR: THE ESSENTIAL GUIDE FOR MEMBERSHIP SITE OWNERS Essential Guide to GDPR for Membership Site Owners. I’m sure by now you’re already well aware of the new EU GDPR (General Data Protection Regulation) coming into place on 25th May 2018. In fact, you’ve probably been getting a lot of ‘hey, I need you to re-consent to receiving my emails’ type of emails lately (or is thatjust me?!).
HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. THE MEMBERSHIP GUYS: ADVICE & RESOURCES FOR MEMBERSHIPGET STARTEDBLOGPODCASTABOUTBEHIND THE MEMBERSHIPOUR BOOKS Now our focus is on teaching entrepreneurs and small business owners just like you to create successful membership sites which earn 6 - 7 figures a year in recurring revenue. Find out more about us. “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”.
HOW MUCH DOES IT COST TO START AND RUN A MEMBERSHIP WEBSITE? Website hosting. Your membership site needs somewhere to “live” online, so you’re going to need to arrange website hosting. The typical membership site is going to have more nuts and bolts than an average “brochure” style site or even a blog; and you’re going to have more people access it for longer periods of time – so quality hosting is a must. KPI'S EVERY MEMBERSHIP SITE OWNER SHOULD BE MEASURINGSEE MORE ON THEMEMBERSHIPGUYS.COM CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. HOW TO CREATE AN EFFECTIVE MEMBERSHIP EXIT SURVEY Make a final plea to your member and give them a reason to stay. Once the member has completed the exit survey you can use conditional messaging that offers a potential solution to address the reason they're giving for cancelling their membership. An advanced online form like Gravity Forms (a WordPress plugin for creating forms), isbrilliant
21 QUICK TIPS FOR IMPROVING MEMBER RETENTION 14) Add drip-fed or series-based content to your site. Releasing content over time – often called “drip-feeding” – is a simple way of keeping people subscribed and improving member retention as they'll want to consume the full series. 15) Ask members for testimonials. Not only are testimonials great for marketing, but asking for them encourages people to reflect on the positives of I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
GDPR: THE ESSENTIAL GUIDE FOR MEMBERSHIP SITE OWNERS Essential Guide to GDPR for Membership Site Owners. I’m sure by now you’re already well aware of the new EU GDPR (General Data Protection Regulation) coming into place on 25th May 2018. In fact, you’ve probably been getting a lot of ‘hey, I need you to re-consent to receiving my emails’ type of emails lately (or is thatjust me?!).
HOW TO DEAL WITH PROBLEM MEMBERS INSIDE YOUR COMMUNITY Shut that down immediately. 3. Start with Strike One. When a member begins to cause friction in your community by causing offense and starting arguments, we recommend beginning with a warning. Contact the member privately so the drama doesn’t play out on your forum. Let the problem member know what the situation is. WHAT SHOULD BE YOUR MEMBERSHIP REFUND POLICY? Play Podcast Episode Subscribe on iTunes Download Transcript. Refunds suck. Let's face it – someone asking for their money back is never cause for celebration. But the fact is that while it might hurt your feelings, hurt your wallet or just flat out annoy the hell out of you when people ask for a refund – having a fair refund policy is ultimately a good thing for you and for your membership. CUSTOMER SERVICE FOR MEMBERSHIP WEBSITES Step 3: Have clear customer service guidelines. It’s a good idea to have some guidelines in place over ‘acceptable use’ of your customer support services. Whilst most people won’t need these, it helps to avoid any confusion or potential issues such as someone sending you emails asking for personal feedback. 5 MIX-AND-MATCH STRATEGIES FOR A SUCCESSFUL MEMBERSHIP A good membership site launch plan needs to: Increase awareness. Raise interest. Build demand. By doing this you put yourself in the best possible position to succeed when you open the doors. The following 5 strategies are straightforward but effective, and can easily be combined with your existing launch plans to make sure your membershipsite
KEYS TO A SUCCESSFUL MEMBERSHIP SITE LAUNCH STRATEGY The key is to turn it into an event. In this article, we’ll share the steps you need to take to make an event out of your launch and set yourself up for success. 1. Start a Waiting List ASAP. The second you decide you’re going to start a membership site, you should put up a waiting list. Create a coming soon page and send traffic there to I DON'T WANT TO USE WORDPRESS FOR MY MEMBERSHIP SITE... The main benefit to not using WordPress for your membership site (depending on what platform you decide to choose instead) is that you don’t need to become bogged down in technical details like what plugins and theme to use. Whilst this is a big benefit of choosing a non-WP platform, the downside to this is usually a lack of flexibilityand
4 SIMPLE BUT EFFECTIVE WAYS TO DELIVER MASSIVE VALUE TO They should always be at the front of the line and get the best rates, if feasible, compared to the general public. This strategy creates an extra stream of value to your members and helps to build on the exclusive nature of your membership as part of your marketing. 4. Connect members with each other. DEALING WITH FAILED PAYMENTS IN YOUR MEMBERSHIP SITE Preventing Failed Payments. Prevention is better than cure! However that can be difficult to do with failed payments. The main thing to have in place is the ability for members to easily update their payment details on your site if you're taking payments via a processor like Stripe.. Allowing self management of card details can enable members to add new card details or update existing ones at 6 QUICK & EASY MEMBERSHIP SALES TACTICS TO TRY OUT THIS MONTH There is no "easy button" in marketing a membership. It's about doing a lot of the little things, and doing them well. In this podcast, I share 6 quick & simple sales HOW TO DECIDE WHICH CONTENT SHOULD BE FREE VS PAID A 5 minute podcast is prime free content. A 5 hour course is undoubtedly membership content. Shorter content generally means less detailed content. This usually means you’re giving broader coverage of a solution, rather than detailed steps for execution, or drillingdown
HOW TO IMPROVE MEMBER RETENTION AND REDUCE CHURN If you start a month with 100 members and end it with 90, losing 10 members, you have a churn rate of 10%. So, the formula you need to use to calculate your churn rate is: y/x=z. x = total number of members at the start of the month. y = total number of those members HOW TO WIN BACK YOUR LAPSED AND CANCELLED MEMBERS Create a loop, not a line. So, that was a very basic example of how you might structure your messaging in an email sequence to win back lapsed members. The key to winning back lapsed members is recognising that the member journey is a”loop” and not a “line” – we refer to this as the Member Lifecycle. This website uses cookies to ensure you get the best experience on ourwebsite. Learn more
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HEY THERE, WE’RE MIKE MORRISON AND CALLIE WILLOWS... With a combined 20+ years in the online marketing and web development industry, we've been privileged to be involved with hundreds of membership sites, communities and online courses covering a diverse range of topics - from weight loss to business coaching, executive training to bass guitar, and everything in between - helping great clients to achieve fantastic results. NOW OUR FOCUS IS ON TEACHING ENTREPRENEURS AND SMALL BUSINESS OWNERS JUST LIKE YOU TO CREATE SUCCESSFUL MEMBERSHIP SITES WHICH EARN 6 - 7 FIGURES A YEAR IN RECURRING REVENUE. Find out more about us “They’ve helped me turn a 5 figure business into a multiple 7 figure business. If you’re looking for the real deal, these guys areit”
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