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THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Contrast. The design principle of contrast is used to improve the readability and visual clarity of your landing page designs. Having a low contrast ratio between your headline and its background (colors, images, or videos) can create readability issues. This is also common when ghost buttons are usedfor your
CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Contrast. The design principle of contrast is used to improve the readability and visual clarity of your landing page designs. Having a low contrast ratio between your headline and its background (colors, images, or videos) can create readability issues. This is also common when ghost buttons are usedfor your
CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Contrast. The design principle of contrast is used to improve the readability and visual clarity of your landing page designs. Having a low contrast ratio between your headline and its background (colors, images, or videos) can create readability issues. This is also common when ghost buttons are usedfor your
LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES The design principle of overlapping is about using landing page elements that break the boundaries of shapes and sections to create emphasis and direct attention. In this video, you'll see how to use visual design to focus your visitor's attention of certain areas of animage.
MANAGE SUBSCRIPTIONS Experts in this Lesson. ©2017 Unbounce.com - The Landing Page & Conversion Marketing Platform LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Interruption. The design principle of interruption uses visual breaks and separators to enhance the clarity of your landing page. Visual interruption can be a very effective way to separate information into groups that make comprehension easier and faster. In this video, you'll learn how to purposely break the LANDING PAGE DESIGN PRINCIPLES The design principle of distraction is concerned with eliminating interactive page elements (primarily links) that can distract your visitor's focus, and lead to them clicking away from your landing page and ultimately your intended conversion goal. In this video, you'll learn about Attention Ratio and see data that shows how extra links can hurt your conversion rates. CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. POST LESSON 3 POP QUIZ Experts in this Lesson. ©2017 Unbounce.com - The Landing Page & Conversion Marketing Platform HTTPS://DO.THELANDINGPAGECOURSE.COM/ https://do.thelandingpagecourse.com/ THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Direction. The design principle of direction is about leveraging the direction of human (or animal) gaze and graphical arrows (directional cues) to focus your visitor's attention on important page elements such as your call to action. In the video below you'll see how you can use these techniques in yourlanding
LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Direction. The design principle of direction is about leveraging the direction of human (or animal) gaze and graphical arrows (directional cues) to focus your visitor's attention on important page elements such as your call to action. In the video below you'll see how you can use these techniques in yourlanding
LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Contrast. The design principle of contrast is used to improve the readability and visual clarity of your landing page designs. Having a low contrast ratio between your headline and its background (colors, images, or videos) can create readability issues. This is also common when ghost buttons are usedfor your
LANDING PAGE DESIGN PRINCIPLES The design principle of overlapping is about using landing page elements that break the boundaries of shapes and sections to create emphasis and direct attention. In this video, you'll see how to use visual design to focus your visitor's attention of certain areas of animage.
MANAGE SUBSCRIPTIONS Experts in this Lesson. ©2017 Unbounce.com - The Landing Page & Conversion Marketing Platform LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Interruption. The design principle of interruption uses visual breaks and separators to enhance the clarity of your landing page. Visual interruption can be a very effective way to separate information into groups that make comprehension easier and faster. In this video, you'll learn how to purposely break the LANDING PAGE DESIGN PRINCIPLES The design principle of distraction is concerned with eliminating interactive page elements (primarily links) that can distract your visitor's focus, and lead to them clicking away from your landing page and ultimately your intended conversion goal. In this video, you'll learn about Attention Ratio and see data that shows how extra links can hurt your conversion rates. CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. POST LESSON 3 POP QUIZ Experts in this Lesson. ©2017 Unbounce.com - The Landing Page & Conversion Marketing Platform HTTPS://DO.THELANDINGPAGECOURSE.COM/ https://do.thelandingpagecourse.com/ THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection ofLEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Affordance. The design principle of affordance is about how clearly the design of an object reflects how it can be used. It can be leveraged to create buttons and interactive landing page elements that appear more clickable. It can have a great impact when used on multi-step process or signup flows, where the LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection ofLEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Affordance. The design principle of affordance is about how clearly the design of an object reflects how it can be used. It can be leveraged to create buttons and interactive landing page elements that appear more clickable. It can have a great impact when used on multi-step process or signup flows, where the LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Direction. The design principle of direction is about leveraging the direction of human (or animal) gaze and graphical arrows (directional cues) to focus your visitor's attention on important page elements such as your call to action. In the video below you'll see how you can use these techniques in yourlanding
LANDING PAGE DESIGN PRINCIPLES The design principle of overlapping is about using landing page elements that break the boundaries of shapes and sections to create emphasis and direct attention. In this video, you'll see how to use visual design to focus your visitor's attention of certain areas of animage.
LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES The design principle of distraction is concerned with eliminating interactive page elements (primarily links) that can distract your visitor's focus, and lead to them clicking away from your landing page and ultimately your intended conversion goal. In this video, you'll learn about Attention Ratio and see data that shows how extra links can hurt your conversion rates. LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Interruption. The design principle of interruption uses visual breaks and separators to enhance the clarity of your landing page. Visual interruption can be a very effective way to separate information into groups that make comprehension easier and faster. In this video, you'll learn how to purposely break the CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. FREE-DOCUMENT-LICENSE-COOKIES-POLICY Contractology.com TEMPLATE COOKIES POLICY Credit This document was created using a Contractology template available at http://www.contractology.com. THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Direction. The design principle of direction is about leveraging the direction of human (or animal) gaze and graphical arrows (directional cues) to focus your visitor's attention on important page elements such as your call to action. In the video below you'll see how you can use these techniques in yourlanding
LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at THE UNBOUNCE LANDING PAGE COURSELANDING PAGE FUNDAMENTALSPAGE ELEMENTS & ARCHITECTURECALL TO ACTION DESIGNLEAD CAPTURE FORMS A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and click through. THE LANDING PAGE SESSIONS Give it a whirl to see what you think. PLAY WITH THE UNBOUNCE LANDING PAGE BUILDER. ^ TOP. In The Landing Page Sessions video series, Oli Gardner breaks down complete marketing campaigns, from emails and ads to the landing pages they send traffic to. 18:30. LANDING PAGE FUNDAMENTALS What is a Landing Page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. Dedicated, promotion-specific landing pages are what we’ll be focusing on. Dedicated landing pages are standalone pages that are designed for a specific marketing campaign. By standalone I mean thatit has no ties
LANDING PAGE ELEMENTS The 5 essential elements of a click-through landing page. 1. Your Unique Value Proposition. Also known as the unique selling proposition (USP), this is where you present your core description of what the page is about. Your USP is a high-level term for a collection of LANDING PAGE COPYWRITING 1. Taking inventory of your landing page copy. If you look at a typical landing page, you’ll see it’s mostly made up of text. It’s of paramount importance that you take the time to get it right. If you remember back to The Anatomy of a Landing Page, there are a number of building blocks you need copy for: The headline. Thesubheader.
LEAD CAPTURE FORMS
Lead Capture Forms. The only purpose of a marketing form is to gather personal data, but people don’t just give up their information on a whim. To gather information effectively, you’ll need to keep 2 things in mind – the form’s design and the incentive you’re offering. 1. Fear of the Form – Perceived and Actual Friction.Friction
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Direction. The design principle of direction is about leveraging the direction of human (or animal) gaze and graphical arrows (directional cues) to focus your visitor's attention on important page elements such as your call to action. In the video below you'll see how you can use these techniques in yourlanding
LANDING PAGE DESIGN PRINCIPLES The design principle of anomaly is concerned with changing the design of one-of-many similar page elements to draw attention to it. It can be used to great effect when you need to add emphasis to an element, for example a specific customer logo, tool integration, CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. CONVERSION BENCHMARK REPORT Conversion Benhmark Reort March 2017 03 copyright 2017 “WHAT IS A GOOD CONVERSION RATE FOR MY LANDING PAGE?” As experts in conversion rate optimization, we’ve been hearing this question at LANDING PAGE DESIGN PRINCIPLES Try the Unbounce Landing Page Builder. No signup required. Give it a whirl to see what you think. In this 8-part video series, Unbounce co-founder Oli Gardner shows you how to apply the fundamental principles of design to increase your landing page conversion rates. LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Contrast. The design principle of contrast is used to improve the readability and visual clarity of your landing page designs. Having a low contrast ratio between your headline and its background (colors, images, or videos) can create readability issues. This is also common when ghost buttons are usedfor your
LANDING PAGE DESIGN PRINCIPLES The design principle of overlapping is about using landing page elements that break the boundaries of shapes and sections to create emphasis and direct attention. In this video, you'll see how to use visual design to focus your visitor's attention of certain areas of animage.
LANDING PAGE DESIGN PRINCIPLES The design principle of distraction is concerned with eliminating interactive page elements (primarily links) that can distract your visitor's focus, and lead to them clicking away from your landing page and ultimately your intended conversion goal. In this video, you'll learn about Attention Ratio and see data that shows how extra links can hurt your conversion rates. CALL TO ACTION DESIGN The 6-point punch. 1. A powerful and descriptive headline: The type that stops you in your tracks when you see it in a newspaper dispenser on the street. 2. A complimentary supporting sub header: This is designed to to give you both the ability to keep your headline short and sweet, and to provide the extra information that would make your headline a bloated mess if it was included. LANDING PAGE DESIGN PRINCIPLES The design principle of highlighting is about using contrasting background colors to accentuate the focus of important words in your landing page copy. In this video, you'll learn how to apply highlighting to focus your visitor's attention on your most importantkeywords and
LANDING PAGE DESIGN PRINCIPLES Landing Page Design Principles - Interruption. The design principle of interruption uses visual breaks and separators to enhance the clarity of your landing page. Visual interruption can be a very effective way to separate information into groups that make comprehension easier and faster. In this video, you'll learn how to purposely break the FREE-DOCUMENT-LICENSE-COOKIES-POLICY Contractology.com TEMPLATE COOKIES POLICY Credit This document was created using a Contractology template available at http://www.contractology.com.* Course Home
* Landing Page Fundamentals * Page Elements & Architecture * Call to Action Design * Lead Capture Forms * Landing Page Copywriting * The Landing Page Sessions * Landing Page Design* - Anomaly
* - Affordance
* - Contrast
* - Direction
* - Distraction
* - Highlighting
* - Interruption
* - Overlapping
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THE UNBOUNCE LANDING PAGE COURSE BECOME AN UNBOUNCE CERTIFIED LANDING PAGE EXPERTPREVIEW THE UNBOUNCE LANDING PAGE BUILDERWELCOME TO THE
UNBOUNCE LANDING PAGE COURSE IN THIS ACTIONABLE COURSE, LANDING PAGE EXPERT OLI GARDNER WILL WALK YOU THROUGH HOW TO CREATE HIGH-CONVERTING LANDING PAGES. FOLLOW ALONG WITH STEP-BY-STEP INSTRUCTIONAL VIDEOS TO HELP YOU CREATE YOUR OWN LANDING PAGES AS YOU GO. COMING SOON: THE UNBOUNCE CERTIFIED LANDING PAGE EXPERT PROGRAM. _Created by Unbounce _co-founder _ OliGardner_
GET HIGHER CONVERSIONS FROM YOUR LANDING PAGES START THE COURSE NOW 2018 Unbounce.com - The Conversion Platform for Marketers (Or navigate using the menu on the left) UNLOCK THE CONVERSION BENCHMARK REPORT BY CHOOSING YOUR INDUSTRYCATEGORY BELOW:
BUSINESS CONSULTINGBUSINESS SERVICESCREDIT & LENDINGHEALTHHIGHEREDUCATION
FOR THE FIRST TIME EVER, A GROUP OF DATA SCIENTISTS AND CONVERSION OPTIMIZATION EXPERTS USED AI TECHNOLOGY TO ANALYZE THE ACTIONS OF 74,551,421 VISITORS ON 64,284 LEAD GEN LANDING PAGES CREATED IN THEUNBOUNCE PLATFORM.
HOME IMPROVEMENTLEGALREAL ESTATETRAVELVOCATIONAL STUDIES & JOB TRAININGOTHER: MY INDUSTRY ISN'T LISTED You've unlocked the Conversion Benchmark Report! BUSINESS CONSULTING CATEGORY BUSINESS SERVICES CATEGORY CREDIT & LENDING CATEGORYHEALTH CATEGORY
HIGHER EDUCATION CATEGORY HOME IMPROVEMENT CATEGORYLEGAL CATEGORY
REAL ESTATE CATEGORYTRAVEL CATEGORY
VOCATIONAL & JOB TRAINING CATEGORY DOWNLOAD THE FULL REPORT THE CHART BELOW SHOWS INDUSTRY AVERAGE CONVERSION RATES AND INSIDE THE FULL REPORT, YOU'LL FIND INDUSTRY-SPECIFIC INSIGHTS LIKE THE IMPACT OF WORD COUNT, READING EASE, SENTIMENT, AND EMOTION. OTHER: MY INDUSTRY ISN'T LISTED Even though your industry isn't included in the report, the findings can still offer some interesting ideas for experimentation. We hope to broaden the categories in the future. What is a Landing Page?Landing Page vs. HomepageWhy Should I Use Landing Pages?Why Are Landing Pages Great for PPC? WHAT IS A LANDING PAGE? A landing page is a web page created for the specific purpose of receiving and converting traffic from your marketing campaigns. This could be traffic from Google Adwords, email marketing, social content, banner ads, or retargeting. There are two main types of landing page: lead generation and clickthrough.
A LEAD GENERATION OR LEAD CAPTURE LANDING PAGE is designed to capture visitor information such as name, email address, company etc. As such, the call to action on a lead gen landing page is a form. A CLICK-THROUGH LANDING PAGE is designed to guide someone to another page, or another step in a process. The call to action on a click-through landing page is just a button. As an example, for ecommerce the call to action could be a “buy now” button that moves the visitor into the shopping cart. LANDING PAGE VS. HOMEPAGE What’s the difference between a homepage and a landing page? It’s best to think of it this way: as a marketer you have two typesof traffic.
Traffic Type 1 - Organic Traffic that arrives through organic search (from search engines likeGoogle or Bing).
Traffic Type 2 - Campaign Campaign traffic that you pay for (e.g. Google AdWords) or send from your email, social, banners, retargeting etc. The purpose of your website is to attract and convert type 1 - the organic search traffic. A landing page is a web page created for the specific purpose of receiving and converting the traffic from type 2 - your marketingcampaigns.
WHY SHOULD I USE LANDING PAGES? There are many reasons a landing page is a great solution for your marketing campaigns, the biggest being that they allow you to create a customized experience, as opposed to the generic experience of sending your campaign traffic to your website’s homepage. A landing page created specifically for a marketing campaign, creates a stronger message match between what was clicked (ad, email, banner, social link) and the resulting experience. If you have multiple products or services, or are running campaigns about different features/benefits of your offering, the value proposition presented by your homepage isn’t specific enough to persuade visitors to convert. Conversely, if you have a landing page for each product, each service, each feature, you are letting the visitor know - as soon as they click an ad - that you can actually deliver on the promise of the ad. By sending traffic from a campaign to your website, you are forcing the visitor to explore ad do a lot of work to find the content they were looking for. A landing page can present that information immediately, increasing conversions. WHY ARE LANDING PAGES GREAT FOR PPC? Part of Google’s Quality Score algorithm is based on the quality of the landing page experience. In short, the more relevant the landing page is to the ad, the higher that portion of the Quality Score is. What does this mean? If you use a dedicated landing page for your Google AdWords ads, you are sending a signal to Google that you are doing it right, and can get a higher Quality Score as a result. This can promote your ads further up the ranks to get more clicks, and it can also reduce the cost per click, making your marketing budget go further, increasingyour ROI.
WHAT IS AN UNBOUNCE LANDING PAGE? Unbounce is the most respected landing page platform in the industry. When you create a landing page with the Unbounce builder, you have access to hundreds of high-converting landing page templates, industry-leading support, and the best server “uptime”, meaning our rock-solid technology will keep your pages online, safe and delivering conversions 24/7. The Unbounce platform also includes access to our popup and sticky bar products at no extra charge, to help you maximize the conversion potential of the traffic you are already bringing to your website. GOT QUESTIONS ABOUT LANDING PAGES?<< CLICK LEFT!
What is an Unbounce Landing Page?Details
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