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COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. THE ORIGINAL AVIATOR SUNGLASSES FINALLY REVEALED! They were the first aviator sunglasses contracted by the US military in 1935. Note the USAC badge over the hinged bridge. To quote US Army Air Force (1) by Robert Pitta, Jeff Fannell and Gordon L Rottman: “The American Optical Co. D-1 flying goggle assembly, standardized on 13 August 1935, was actually a pair of sun glasses with a rigidframe
WHAT ARE "BIRTH CONTROL GLASSES"? The new unisex GI eyeglass frames called the R-5A, made by ROMCO, are actually quite stylish in a retro 90’s way. It just screams 1990s. Meanwhile this poor uncool bastard pictured in ‘Nam would be at the height of fashion right now: U.S. Army soldier wearing “Birth Control Glasses” circa 1968. Image sourced from Wikipedia. WHO MADE THE FIRST AVIATOR SUNGLASSES Pre-Aviator Sunglasses with Original Case, circa 1895 – Photo by Moss Lipow. Were Victorian bicyclists really going so fast that this was necessary, or was the inventor a futurist who foresaw the proliferation of faster and faster motorcars and manned flight? I don’t know but pay close attention to the hinge in the middle. EYEWEAR AS INSTRUMENT OF DEATH? An affidavit in support of the motion states: “This action is brought to recover the sum of $100,000 as damages for the death of Eleanor M. Treacy, plaintiffs’ intestate, whose death, it is alleged, was caused by reason of the alleged negligence and breach of warranty of the defendant in the sale of water waving combs and as adirect result
THE PAUL WALKER DEATH SUNGLASSES A bystander supposedly recovered Walker’s sunglasses and then put them up on an auction website. Paul Walker’s Maui Jim sunglasses post mortem. Bidding was up to $1729 when outrage pressured the site into shutting down the auction. A fire extinguisher and wreckage from the car found at the crash site was also included in the auction. CHRISTIAN DIOR SUNGLASSES... BY TURA, NOT OPTYL! The company specialized in cast metal frames. When they landed the Christian Dior license in 1958 they would ultimately produce a number of great designs in metal. Their achievement of an enamel effect was unique in its execution: Vintage Christian Dior sunglasses by Tura, not Optyl. As you might recall from our last post Optyl “borrowed THE SAD PLIGHT OF 1920S BOHEMIANS IN GLASSES: EDITH HEAD The first was Edith Head, who won 8 Oscars for costume design and whose career bridged the era of Clara Bow with the era of Steve Martin: Edith Head, sometime in the 1950s. The second was the dean of Parisian artists during the interwar period. He was not only more famous than Picasso at this time but his canvasses fetched a betterprice.
CARRERA SUNGLASSES HEAD DESIGNER MOONLIGHTED AS A MASS When you look at a pair of vintage Carrera sunglasses chances are they were designed by Udo Proksch. He was an interesting fellow. There's no doubt he was a gifted designer. Wilhelm Anger hired him right out of school. There were concerns about his character, though THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before. I spent some time in Italy this summer: the region between Venice and the Dolomites. I was there to tour factories and have meetings, but you can’t get away from the 2500 or so 2. Fashion / Fashion Sunglasses / Moss Lipow / Sunglasses / Vintage WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before. I spent some time in Italy this summer: the region between Venice and the Dolomites. I was there to tour factories and have meetings, but you can’t get away from the 2500 or so 2. Fashion / Fashion Sunglasses / Moss Lipow / Sunglasses / Vintage WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
WHAT ARE "BIRTH CONTROL GLASSES"? The new unisex GI eyeglass frames called the R-5A, made by ROMCO, are actually quite stylish in a retro 90’s way. It just screams 1990s. Meanwhile this poor uncool bastard pictured in ‘Nam would be at the height of fashion right now: U.S. Army soldier wearing “Birth Control Glasses” circa 1968. Image sourced from Wikipedia. WHO MADE THE FIRST AVIATOR SUNGLASSES Pre-Aviator Sunglasses with Original Case, circa 1895 – Photo by Moss Lipow. Were Victorian bicyclists really going so fast that this was necessary, or was the inventor a futurist who foresaw the proliferation of faster and faster motorcars and manned flight? I don’t know but pay close attention to the hinge in the middle. OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. CHRISTIAN DIOR SUNGLASSES... BY TURA, NOT OPTYL! The company specialized in cast metal frames. When they landed the Christian Dior license in 1958 they would ultimately produce a number of great designs in metal. Their achievement of an enamel effect was unique in its execution: Vintage Christian Dior sunglasses by Tura, not Optyl. As you might recall from our last post Optyl “borrowed THE SAD PLIGHT OF 1920S BOHEMIANS IN GLASSES: EDITH HEAD The first was Edith Head, who won 8 Oscars for costume design and whose career bridged the era of Clara Bow with the era of Steve Martin: Edith Head, sometime in the 1950s. The second was the dean of Parisian artists during the interwar period. He was not only more famous than Picasso at this time but his canvasses fetched a betterprice.
WHY EXACTLY WERE AVIATOR SUNGLASSES SO POPULAR AFTER WWII Why exactly were aviator sunglasses so popular after WWII? The history of aviator sunglasses Part 6. by Moss Lipow · Published June 4, 2014 Updated June 4, 2014 THE THREAT TO LUXOTTICA The threat to Luxottica. An advertisement for Prada Eyewear, Spring/Summer 2013. Last post I noted that Luxottica had guarded themselves pretty well from their licensors going in-house for eyewear. In recent years they’ve avoided licensing from the luxury goods conglomerates, which were always the most likely to go in-house. ON THE "IMMINENT DEATH" OF INDEPENDENT EYEWEAR I recently spoke with a colleague in Canada about the future of the industry. He was explaining to me how online refraction will spell the death of the independent optical store; and how consolidation will spell the death of independent brands. THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
SHURON 12K GOLD FILLED GLASSES & AN AMERICAN HISTORY Shuron 12K Gold Filled Glasses & an American History lesson. Shuron 12 karat gold filled eyeglass frames, fitted with gray sun lenses, on a leather and aluminum Art Deco eyeglasses case. Pictured is some of the best made mass produced eyewear ever. A lovely art deco pattern zigs and zags over every surface of the beveled eyewires and temples. THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
SHURON 12K GOLD FILLED GLASSES & AN AMERICAN HISTORY Shuron 12K Gold Filled Glasses & an American History lesson. Shuron 12 karat gold filled eyeglass frames, fitted with gray sun lenses, on a leather and aluminum Art Deco eyeglasses case. Pictured is some of the best made mass produced eyewear ever. A lovely art deco pattern zigs and zags over every surface of the beveled eyewires and temples. THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE HISTORY OF AVIATOR SUNGLASSES, PART 7 They were designated as the U.S. Air Force Type HGU-4/P aviator sunglasses and recommended for use on November 5th 1958. Here’s a page from the evaluation: And so the Type HGU-4/P aviator sunglasses were duly adopted by the Air Force. They were in use by astronauts throughout the heyday of NASA’s Mercury and Apollo missions in the1960s
HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to aTHE EYEWEAR BLOG
Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. VINTAGE FOSTER GRANT SUNGLASSES At any rate, Foster Grant was the world’s premiere fashion eyewear company from WWII through the end of the 1970s. They released a ton of cutting edge styles promoted by cutting edge advertising, which they sold in enormous quantities. 1968 Foster Grant Sunglasses Catalogue Cover. Robert Goulet, Elsa Martinelli, Elke Sommer, Julie Christie EYEWEAR AS INSTRUMENT OF DEATH? An affidavit in support of the motion states: “This action is brought to recover the sum of $100,000 as damages for the death of Eleanor M. Treacy, plaintiffs’ intestate, whose death, it is alleged, was caused by reason of the alleged negligence and breach of warranty of the defendant in the sale of water waving combs and as adirect result
JULY 28TH 1914. THE EYEWEAR OF WWI, PART 1. July 28th 1914. The Eyewear of WWI, Part 1. by Moss Lipow · July 10, 2014. Gas masks from various periods during WWI. The third from right is an early British PH mask. 100 years is not as long as it might seem. It was only a couple years ago the last veteran of the The Great War passed away. He was Claude Choules (3 March 1901 – 5 May 2011). THE SAD PLIGHT OF 1920S BOHEMIANS IN GLASSES: EDITH HEAD The first was Edith Head, who won 8 Oscars for costume design and whose career bridged the era of Clara Bow with the era of Steve Martin: Edith Head, sometime in the 1950s. The second was the dean of Parisian artists during the interwar period. He was not only more famous than Picasso at this time but his canvasses fetched a betterprice.
SAFILO MOVING SMITH OPTICS FROM IDAHO TO ITALY. THE FIRST The first domino falls. by Moss Lipow · Published October 27, 2014 · Updated November 1, 2014. Sports eyewear company Smith Optics leaves Idaho for Italy. The scramble to extract more equity from house brands has begun. The creation of Kering Eyewear (as discussed HERE) has begun to produce interesting fallout. SHURON 12K GOLD FILLED GLASSES & AN AMERICAN HISTORY Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. CARRERA SUNGLASSES HEAD DESIGNER MOONLIGHTED AS A MASS When you look at a pair of vintage Carrera sunglasses chances are they were designed by Udo Proksch. He was an interesting fellow. There's no doubt he was a gifted designer. Wilhelm Anger hired him right out of school. There were concerns about his character, though THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before. I spent some time in Italy this summer: the region between Venice and the Dolomites. I was there to tour factories and have meetings, but you can’t get away from the 2500 or so 2. Fashion / Fashion Sunglasses / Moss Lipow / Sunglasses / Vintage WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE ORIGINAL AVIATOR SUNGLASSES FINALLY REVEALED! They were the first aviator sunglasses contracted by the US military in 1935. Note the USAC badge over the hinged bridge. To quote US Army Air Force (1) by Robert Pitta, Jeff Fannell and Gordon L Rottman: “The American Optical Co. D-1 flying goggle assembly, standardized on 13 August 1935, was actually a pair of sun glasses with a rigidframe
SHURON 12K GOLD FILLED GLASSES & AN AMERICAN HISTORY Shuron 12K Gold Filled Glasses & an American History lesson. Shuron 12 karat gold filled eyeglass frames, fitted with gray sun lenses, on a leather and aluminum Art Deco eyeglasses case. Pictured is some of the best made mass produced eyewear ever. A lovely art deco pattern zigs and zags over every surface of the beveled eyewires and temples. WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to a THE EYEWEAR BLOGTHE EYEWEAR BLOGIT'S MONDAY An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before. I spent some time in Italy this summer: the region between Venice and the Dolomites. I was there to tour factories and have meetings, but you can’t get away from the 2500 or so 2. Fashion / Fashion Sunglasses / Moss Lipow / Sunglasses / Vintage WILLSON GOGGLES AND THE RISE AND FALL OF AMERICAN INDUSTRY Thomas A. Willson was the World’s preeminent maker of safety eyewear in the early 20th Century. Gile J. Willson and his son Dr. Thomas A. Willson founded the company in 1871 to manufacture optical glass. As American industry burgeoned the company began making safety eyewear. Eventually the company produced a wide variety of products ranging WERE ROGER MCGUINN'S GRANNY GLASSES PAT BOONE SUNGLASSES Pat Boone Sunglasses, circa 1960. The attached visor would fold flush with the frame to fit inside the pen shaped pocket case. One could argue this was the genesis of the Granny Glasses fad of 1965-68. It was also likely the influence of the Victorian/Western Dandy look of a band called the Charlatans on San Francisco hippy fashion played arole.
THE MYSTERIOUS LIFE AND DEATH OF THE PLAYBOY PLAYMATE IN Fran and Jack Cavender divorced in January 1967, shortly before her Playboy centerfold appeared. She remarried in 1970 in Las Vegas to Maximilian Anthony Rey, of New Mexico. Little is known about either of her husbands. She died in Fountain View, California on May 30, 1985. Her date of birth, given as March 23, 1948 on the Playboy website, may COMBAT USED AN6531 WWII AVIATOR SUNGLASSES Note the field repair on the left temple. This pair of WWII aviator sunglasses is of the type issued to pilots, navigators, bombardiers and gunners in the Army Air Corps/Air Force. The Bausch & Lomb frame and American Optical leather case were a pair I purchased together. The name “M.D. Butler” was inscribed on the brow bar of the frameand
WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR This approach was validated by their bottom line – profit margins of over 20% (EBITDA as a percentage of revenue) on a vast scale. So when Warby Parker materialized, well-funded and highly aggressive, they were easily able to define Luxottica because Luxottica had never felt the need to define themselves. And Luxottica’s been getting THE ORIGINAL AVIATOR SUNGLASSES FINALLY REVEALED! They were the first aviator sunglasses contracted by the US military in 1935. Note the USAC badge over the hinged bridge. To quote US Army Air Force (1) by Robert Pitta, Jeff Fannell and Gordon L Rottman: “The American Optical Co. D-1 flying goggle assembly, standardized on 13 August 1935, was actually a pair of sun glasses with a rigidframe
SHURON 12K GOLD FILLED GLASSES & AN AMERICAN HISTORY Shuron 12K Gold Filled Glasses & an American History lesson. Shuron 12 karat gold filled eyeglass frames, fitted with gray sun lenses, on a leather and aluminum Art Deco eyeglasses case. Pictured is some of the best made mass produced eyewear ever. A lovely art deco pattern zigs and zags over every surface of the beveled eyewires and temples. WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number HOW DID BORING EYEWEAR CONDEMN A MAN TO 5 CONSECUTIVE LIFE How did boring eyewear condemn a man to 5 consecutive life sentences? by Moss Lipow · June 3, 2014. The List family shortly before John killed all but himself. From the April 7th 1990 Philadelphia Inquirer: It was a marriage from hell. John List wasn’t the only one in the family who was mentally ill. So was his wife, Helen, according to aTHE EYEWEAR BLOG
Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. THE FUTURE OF EYEWEAR LICENSING. Their eyewear subsidiary generated nearly 45 million euros last year, but at around $700 to $4000 for most frames that’s not a lot of volume. The revenue also represented a drop of nearly 10% in the past year. It seems probable they have both excess production capacity, and a need for more effective distribution. Enter Kering. WHO REALLY MADE THOSE WWII AVIATOR SUNGLASSES? Part 4. Now it’s time to look at the classic style of aviator sunglasses we’re most familiar with. The “flying sun glasses (comfort cable)” standardized in November 1941. The lenses were made to a joint standard shared by the U.S. Army Air Corps and the U.S. Navy. As a result the lens carried an “AN” (Army/Navy) specification number THE ORIGINAL AVIATOR SUNGLASSES FINALLY REVEALED! They were the first aviator sunglasses contracted by the US military in 1935. Note the USAC badge over the hinged bridge. To quote US Army Air Force (1) by Robert Pitta, Jeff Fannell and Gordon L Rottman: “The American Optical Co. D-1 flying goggle assembly, standardized on 13 August 1935, was actually a pair of sun glasses with a rigidframe
EYEWEAR AS INSTRUMENT OF DEATH? An affidavit in support of the motion states: “This action is brought to recover the sum of $100,000 as damages for the death of Eleanor M. Treacy, plaintiffs’ intestate, whose death, it is alleged, was caused by reason of the alleged negligence and breach of warranty of the defendant in the sale of water waving combs and as adirect result
VINTAGE FOSTER GRANT SUNGLASSES At any rate, Foster Grant was the world’s premiere fashion eyewear company from WWII through the end of the 1970s. They released a ton of cutting edge styles promoted by cutting edge advertising, which they sold in enormous quantities. 1968 Foster Grant Sunglasses Catalogue Cover. Robert Goulet, Elsa Martinelli, Elke Sommer, Julie Christie OLD SCHOOL CAZALS: 607 & 616 Cazal eyewear was hot in the 1980s. The Cazal 607 and 616. You risked your life wearing them. Rap and hip hop artists like Run DMC influenced urban culture. Mugging, robbing, killing for your Cazals might happen if you were in the wrong place at the wrong time. THE PAUL WALKER DEATH SUNGLASSES A bystander supposedly recovered Walker’s sunglasses and then put them up on an auction website. Paul Walker’s Maui Jim sunglasses post mortem. Bidding was up to $1729 when outrage pressured the site into shutting down the auction. A fire extinguisher and wreckage from the car found at the crash site was also included in the auction. SAFILO MOVING SMITH OPTICS FROM IDAHO TO ITALY. THE FIRST The first domino falls. by Moss Lipow · Published October 27, 2014 · Updated November 1, 2014. Sports eyewear company Smith Optics leaves Idaho for Italy. The scramble to extract more equity from house brands has begun. The creation of Kering Eyewear (as discussed HERE) has begun to produce interesting fallout. ON THE "IMMINENT DEATH" OF INDEPENDENT EYEWEAR I recently spoke with a colleague in Canada about the future of the industry. He was explaining to me how online refraction will spell the death of the independent optical store; and how consolidation will spell the death of independent brands.The Eyewear Blog
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March 19, 2019
by Moss Lipow ·
Published March 19, 2019 WARBY PARKER VS. LUXOTTICA: THE MEDIA WAR The following conversation has repeated itself often in the past few years: Somebody: “So what do you do? Me: “I make eyeglasses and sunglasses.” Somebody: “Isn’t there this this one company thatowns all...
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Brick and Mortar
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Retailing
March 4, 2019
by Moss Lipow ·
Published March 4, 2019 THE WARBY PARKER PROFITABILITY PARADOX I first heard about Warby Parker before most people, I think. I was friendly with Kate Spade (God rest her soul), who had just opened a store with her husband Andy. They were doing...__3
Trade Shows
September 28, 2018
by Moss Lipow ·
Published September 28, 2018SILMO 2018
Hello friends. I will be at booth 5C146 at SILMO in Paris this weekend. I’m doing my first new line in over 5 years. It will be very limited production and available for pre-order....__17
Antique Eyewear
/ Art / Baleen
/ Eyewear History
September 10, 2018
by Moss Lipow ·
Published September 10, 2018 · Last modified September 11, 2018 AN EYEWEAR MUSEUM RETROSPECTIVE – FEATURING COOL STUFF YOU’VE PROBABLY NEVER SEEN BEFORE I spent some time in Italy this summer: the region between Venice and the Dolomites. I was there to tour factories and have meetings, but you can’t get away from the 2500 or so...__2
Fashion / Fashion
Sunglasses /
Moss Lipow /
Sunglasses / VintageSunglasses
March 6, 2018
by Moss Lipow ·
Published March 6, 2018 · Last modified March 29, 2018 SNOOP DOGG AND TRADITIONALISM In the late 1970s, through the 1980s, there was a group of young men in Japan who loved American denim. They were aficionados and collectors. As more efficient, and cheaper production methods proliferated worldwide,...__3
Moss Lipow
February 26, 2018
by Moss Lipow ·
Published February 26, 2018WHY EYEWEAR?
Whenever I tell anyone what I do, they usually ask: How did you get into eyewear? Well… One seemingly ordinary day, toward the end of my teens, I went to my optometrist. It was...__4
Business / Fashion
/ Licensing
January 15, 2018
by Moss Lipow ·
Published January 15, 2018 WHAT DRIVES OPTICAL SALES? In a previous post, I looked back at Prada’s abortive attempt to control their own eyewear licensing in collaboration with De Rigo. When Luxottica subsequently took over the license in 2002, theypromised to...
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1920s / Antique Eyewear/ Baleen
/ Christmas
/ Eskimo
/ Fiction
/ Hanukkah
/ Holidays
/ Santa Claus
December 25, 2017
by Moss Lipow ·
Published December 25, 2017 · Last modified March 30, 2018 SOME MOST UNUSUAL SPECTACLES: A HOLIDAY ADVENTURE STORY When you collect anything seriously, you develop sources. Eyewear is no different. One of my best was a very old man, with a long scar on his face and an archaic Brooklyn accent, right...__3
Business / Online
Retailing
September 11, 2017
by Moss Lipow ·
Published September 11, 2017 ON THE “IMMINENT DEATH” OF INDEPENDENT EYEWEAR I recently spoke with a colleague in Canada about the future of the industry. He was explaining to me how online refraction will spell the death of the independent optical store; and how consolidation...__3
Business / Fashion
/ Fashion SunglassesSeptember 5, 2017
by Moss Lipow ·
Published September 5, 2017 THE THREAT TO LUXOTTICA Last post I noted that Luxottica had guarded themselves pretty well from their licensors going in-house for eyewear. In recent years they’ve avoided licensing from the luxury goods conglomerates, which were always the most...__11
Business / Random
August 28, 2017
by Moss Lipow ·
Published August 28, 2017 THE FUTURE OF EYEWEAR LICENSING. A lot to catch up on… When I first started in optical, one thing struck me as strange about the industry: it was the only fashion related category in which the biggest selling brands...Page 1 of 912 3
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ABOUT MOSS LIPOW
Moss Lipow has been variously referred to in media as "The Genius of Eyewear Design" and "The Most Talked About Eyewear Designer in Decades". His custom work has been worn by celebrities such as Lady Gaga, Elton John, the Olsens, M.I.A. and more. These include some of the costliest and most elaborate pieces of eyewear ever. He curated and collected 3000 vintage and antique pieces spanning five centuries for his acclaimed definitive history of the medium "Eyewear", recently published by Taschen. His eponymous line of eyewear is sold worldwide.RECENT POSTS
* Warby Parker vs. Luxottica: The Media War * The Warby Parker Profitability Paradox* SILMO 2018
* An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before * Snoop Dogg and TraditionalismRECENT COMMENTS
* Moss Lipow on Who really made those WWII aviator sunglasses? Part 5 of our investigation * Moss Lipow on The History of Aviator Sunglasses, Part 7 – The AirForce HGU-4/P
* Moss Lipow on An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seen before * ZhangL on The History of Aviator Sunglasses, Part 7 – The AirForce HGU-4/P
* Roni on An Eyewear Museum Retrospective – featuring cool stuff you’ve probably never seenbefore
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