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SPONSORED BY DIRECT MAIL RIGHT ON TARGET Sponsored by Measurable, tightly controlled, and producing results, direct mail proves its relevancy in a world gone digital Direct MailRight On Target
WHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE 6PS: A BLUEPRINT FOR TRANSFORMING FUNDRAISING. FOR GOOD. The 6Ps: a blueprint for transforming fundraising. For good. The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteersTHE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted 8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. TOM MATHEWS 1921-2017 Tom was the first son of a Jack Mormon named Wesley Chase Mathews, who smoked Camels, guzzled coffee,and drank whisky like a fish. He boxed for a time as Kid Salt Lake. THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, 8 THINGS YOU SHOULD KNOW BEFORE STARTING FACE-TO-FACE 8 things you should know before starting Face-to-Face fundraising Face-to-Face is used almost everywhere in the world to recruit donors. Before setting up a Face- HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS PAGE 1 HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS Tweet Silverpop This! Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
SPONSORED BY DIRECT MAIL RIGHT ON TARGET Sponsored by Measurable, tightly controlled, and producing results, direct mail proves its relevancy in a world gone digital Direct MailRight On Target
WHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE 6PS: A BLUEPRINT FOR TRANSFORMING FUNDRAISING. FOR GOOD. The 6Ps: a blueprint for transforming fundraising. For good. The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteersTHE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted 8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. TOM MATHEWS 1921-2017 Tom was the first son of a Jack Mormon named Wesley Chase Mathews, who smoked Camels, guzzled coffee,and drank whisky like a fish. He boxed for a time as Kid Salt Lake. OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
VIDE˘ MARKETIN HANDBOO ˜˚ Vide˘ Marketin Handboo MAXIMIZE THE IMPACT OF YOUR VIDEO MARKETING 1-800-530-3878 Vidyar.co THE MODERN MARKETER’S GUIDE TO MOBILE The Modern Marketer’s Guide To Mobile 2 Contents 1. Introduction 2. Mobile’s magic moment has arrived. 3. Consumer behavior is changingquickly.
THE 6PS: A BLUEPRINT FOR TRANSFORMING FUNDRAISING. FOR GOOD. The 6Ps: a blueprint for transforming fundraising. For good. The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers RICHARD BERMAN’S WEB OF Richard Berman and Company, Inc. • Incorporated in Texas in 1984 as a for‐profit corporation. Richard Berman sole incorporator. • Purpose ‐Historically known as a lobbying and public relations firm serving client in the restaurant and hospitality industries. GUIDE TO CALCULATING INVESTMENT COMPARISONS GUIDE TO CALCULATING INVESTMENT COMPARISONS There are two figures you need to draw the comparison between your organization’s ‘conventional’ returns on its investment portfolio and YOUR BRAIN ON EMAIL: 11 DESIGNS PEOPLE CAN’T RESIST YOU RAI O EMAIL V˜˚. 002 2 (Special shout-out to our friends at Coglode.com. If brain science + marketing is your thing, check ‘emout.)
THE STATE OF DATA QUALITY The state of data quality Page 5 | The state of data quality An abundance of channels Organizations are interacting with consumers incountless ways.
8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. TOM MATHEWS 1921-2017 Tom was the first son of a Jack Mormon named Wesley Chase Mathews, who smoked Camels, guzzled coffee,and drank whisky like a fish. He boxed for a time as Kid Salt Lake. THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, VIDE˘ MARKETIN HANDBOO ˜˚ Vide˘ Marketin Handboo MAXIMIZE THE IMPACT OF YOUR VIDEO MARKETING 1-800-530-3878 Vidyar.co 8 THINGS YOU SHOULD KNOW BEFORE STARTING FACE-TO-FACE 8 things you should know before starting Face-to-Face fundraising Face-to-Face is used almost everywhere in the world to recruit donors. Before setting up a Face- HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS PAGE 1 HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS Tweet Silverpop This! Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers THE MODERN MARKETER’S GUIDE TO MOBILE The Modern Marketer’s Guide To Mobile 2 Contents 1. Introduction 2. Mobile’s magic moment has arrived. 3. Consumer behavior is changingquickly.
AGITATOR | DONORVOICE O ToolHe11 The Tool Torture Chamber Th. —d w ith to. —gülg w R'ople to w tl-æy to st —d to trying to find updat. tlwy to w HOLDthis to —ge
CONVINCE YOUR BOSS IT’S TIME FOR VIDEO MARKETING contents intro: a case for video marketing 1 chapter 1: improve seo 2 chapter 2: lengthen time on site 3 chapter 3: expand reach with mobileand social 4
OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
WHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, VIDE˘ MARKETIN HANDBOO ˜˚ Vide˘ Marketin Handboo MAXIMIZE THE IMPACT OF YOUR VIDEO MARKETING 1-800-530-3878 Vidyar.co 8 THINGS YOU SHOULD KNOW BEFORE STARTING FACE-TO-FACE 8 things you should know before starting Face-to-Face fundraising Face-to-Face is used almost everywhere in the world to recruit donors. Before setting up a Face- HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS PAGE 1 HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS Tweet Silverpop This! Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers THE MODERN MARKETER’S GUIDE TO MOBILE The Modern Marketer’s Guide To Mobile 2 Contents 1. Introduction 2. Mobile’s magic moment has arrived. 3. Consumer behavior is changingquickly.
AGITATOR | DONORVOICE O ToolHe11 The Tool Torture Chamber Th. —d w ith to. —gülg w R'ople to w tl-æy to st —d to trying to find updat. tlwy to w HOLDthis to —ge
CONVINCE YOUR BOSS IT’S TIME FOR VIDEO MARKETING contents intro: a case for video marketing 1 chapter 1: improve seo 2 chapter 2: lengthen time on site 3 chapter 3: expand reach with mobileand social 4
OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
WHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
THE MODERN MARKETER’S GUIDE TO MOBILE The Modern Marketer’s Guide To Mobile 2 Contents 1. Introduction 2. Mobile’s magic moment has arrived. 3. Consumer behavior is changingquickly.
CONVINCE YOUR BOSS IT’S TIME FOR VIDEO MARKETING contents intro: a case for video marketing 1 chapter 1: improve seo 2 chapter 2: lengthen time on site 3 chapter 3: expand reach with mobileand social 4
AGITATOR | DONORVOICE O ToolHe11 The Tool Torture Chamber Th. —d w ith to. —gülg w R'ople to w tl-æy to st —d to trying to find updat. tlwy to w HOLDthis to —ge
FEATURED INSIGHTS
2. FEATURED INSIGHTS WHEN EMOTIONS GIVE A LIFT TO ADVERTISING. MEASURING EMOTIONS . Emotions are intangible, and measuring them is no small task. Direct response surveys can be misleading because theypresume
MARCH OF DIMES: PREMATURITY AWARENESS MONTH working together for stronger, healthier babies. This electronic message is sponsored by March of Dimes, a not-for-profit organization recognized as tax-exempt under Internal Revenue Code section501(c)(3).
13CO-AUTHORED WITH KEN BURNETT. 1 Authors: Tim Connor and Jackie Fowler ‘Continuous donor choice’ 13 co-authored with Ken Burnett. Giving choices and managing preferences Project Brief SPONSORED BY DIRECT MAIL RIGHT ON TARGET Sponsored by Measurable, tightly controlled, and producing results, direct mail proves its relevancy in a world gone digital Direct MailRight On Target
AUTHORED BY
4 IntroductIon Online fundraising grew 14% from 2009 to 2010, after declining from 2008 to 2009 for the groups in this year’s study. The International sector drove this growth, spurred by disasters such asthe
8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, 8 THINGS YOU SHOULD KNOW BEFORE STARTING FACE-TO-FACE 8 things you should know before starting Face-to-Face fundraising Face-to-Face is used almost everywhere in the world to recruit donors. Before setting up a Face- HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS PAGE 1 HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS Tweet Silverpop This! Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
ROI AND NET REVENUE ARE A CONTRADICTION IN TERMS Creating and Managing a Revolving Opportunity Fund. We now agree that increasing . net revenue. is a goal, so it’s time to create a tool that will help you act quickly and with authority when aWHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted 8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. THE HOLY GRAIL OF DIRECT MAIL But there was a difference. One of the men was manager of a small department of that company. The other was its president Late in 1991, I called The Wall Street Journal’scirculation manager, Paul Bell, and ran some numbers by him. IF YOU THINK RICHARD VIGUERIE, JERRY HUNTSINGER, ROGER CRAVER, Mal Warwick: Direct Mail Fundraising in the 13th Century, page 1 If you think Richard Viguerie, Jerry Huntsinger, Roger Craver, or any other living human being invented direct mail THE 8 BIGGEST MISTAKES EMAIL MARKETERS MAKE Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, 8 THINGS YOU SHOULD KNOW BEFORE STARTING FACE-TO-FACE 8 things you should know before starting Face-to-Face fundraising Face-to-Face is used almost everywhere in the world to recruit donors. Before setting up a Face- HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS PAGE 1 HOW TO IDENTIFY AND WIN BACK LAPSED CUSTOMERS Tweet Silverpop This! Smart marketers know that keeping current customers is the most efficient way to increase revenue, with loyal customers OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
ROI AND NET REVENUE ARE A CONTRADICTION IN TERMS Creating and Managing a Revolving Opportunity Fund. We now agree that increasing . net revenue. is a goal, so it’s time to create a tool that will help you act quickly and with authority when aWHY DO DONORS GIVE?
Nonprofits sent an average of 139 emails per year in 2016. Total emails sent are up 12% year over year. And open rates are down acrossthe board.
THE ANNUAL RQ®
Annual RQ® 2009 USA Summary Report April 2010 For the 11th consecutive year Harris Interactive has measured the reputations of the most visible companies in the United States using the Harris Reputation Quotient®. Interviews have been conducted 8 SECONDS TO CAPTURE ATTENTION 8 SecondS to caPture attention: silverpop’s landing page report it’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. THE HOLY GRAIL OF DIRECT MAIL But there was a difference. One of the men was manager of a small department of that company. The other was its president Late in 1991, I called The Wall Street Journal’scirculation manager, Paul Bell, and ran some numbers by him. IF YOU THINK RICHARD VIGUERIE, JERRY HUNTSINGER, ROGER CRAVER, Mal Warwick: Direct Mail Fundraising in the 13th Century, page 1 If you think Richard Viguerie, Jerry Huntsinger, Roger Craver, or any other living human being invented direct mail ROI AND NET REVENUE ARE A CONTRADICTION IN TERMS Creating and Managing a Revolving Opportunity Fund. We now agree that increasing . net revenue. is a goal, so it’s time to create a tool that will help you act quickly and with authority when a OVERCOMING BARRIERS TO GROWTH A smaller pie and more mouths to feed is a recipe for disaster and yet, status quo thinking and activity dominate within organizations. The growth curve can be bent but only with a willingness to dobusiness
THE 2017 NONPROFIT EMAIL DELIVERABILITY STUDY 4 5 The state of charitable giving is digital. Online fundraising figures continue to reflect growth and, for nonprofits, email remains a driving force, contributing to a full quarter of all revenue raisedINFLECTION POINTS
INTRODUCTION The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve atwhich the concavity
THE HOLY GRAIL OF DIRECT MAIL But there was a difference. One of the men was manager of a small department of that company. The other was its president Late in 1991, I called The Wall Street Journal’scirculation manager, Paul Bell, and ran some numbers by him. GMAIL - STORIES FROM OUR TEXAS SHELTERS - AGITATOR Roger Craver Stories from our Texas shelters American Red Cross, Harvey Johnson Tue, Sep 5, 2017 at 5:29 PM Reply-To: American RedCross
SPONSORED BY DIRECT MAIL RIGHT ON TARGET Sponsored by Measurable, tightly controlled, and producing results, direct mail proves its relevancy in a world gone digital Direct MailRight On Target
A DONORTRENDS
A DonorTrends® Executive Summary Boomers! Navigating the Generational Divide in Fundraising & Advocacy August 2005 BOOMER GIVING NOW TOPS THAT OF THE OLDER GENERATIONAUTHORED BY
5 key fIndIngs • The 2010 fundraising response rate was 0.08%. From 2009 to 2010, fundraising response rates declined 19% on average. • The 2010 advocacy response rate was 3.3%. TOM MATHEWS 1921-2017 Tom was the first son of a Jack Mormon named Wesley Chase Mathews, who smoked Camels, guzzled coffee,and drank whisky like a fish. He boxed for a time as Kid Salt Lake.* Home
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THANK VIEW VERY MUCH I’m certain all Agitator readers have been devoting their locked-down hours concentrating on donor experience and retention, while far too many of those non-Agitator f...Read More…
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ARE THEY COMING FOR YOUR ORGANIZATION? “WE’RE ALL IN THIS TOGETHER” IS HORSESHIT SHOULD WE REWARD SUPPORTERS OR NOT?RECENT QUESTIONS
Q: I WORK FOR A LAND CONSERVATION ORGANIZATION. ONE OF OUR BIGGEST HURDLES IS THAT MANY PEOPLE BELIEVE THAT THE 2% TRANSFER TAX THEY PAID WHEN BUYING THEIR HOME GOES TO OUR ORGANIZATION INSTEAD OF TO THE COUNTY. OUR MESSAGING (ON BASICALLY EVERYTHING) IS: “THE PECONIC LAND TRUST DOES NOT COLLECT OR DISTRIBUTE FUNDS FROM THE 2% REAL ESTATE TRANSFER TAX. . .” I READ SOMEWHERE THAT HAVING THAT NEGATIVE ASSOCIATION ACTUALLY PERPETUATES THE MISCONCEPTION RATHER THAN ELIMINATING IT. CAN YOU POINT ME TOWARDS THAT RESEARCH? I’M TRYING TO CONVINCE MY MARKETING PEOPLE THAT WE NEED TO TELL PEOPLE WHERE OUR FUNDING COMES FROM, INSTEAD OF TELLING THEM WHERE IT DOESN’T COMEFROM. __
It’s true that in some cases, efforts to correct a misconception result in the opposite e.g. this study showing how trying to correct unsubstantiated beliefs about politics had a “backfire effect” insome instances: h
Q: I CAME ACROSS A VERY INTERESTING APPEAL FROM UNICEF: “MAKE ONE GIFT TO SAVE A CHILD’S LIFE…AND WE’LL NEVER ASK FOR ANOTHER GIFT AGAIN.” GREAT WAY TO GET AN ENVELOPE OPENED. HOWEVER, UPON TAKING A CLOSER LOOK AT THE PACKAGE I DISCOVERED THAT THE DONOR HAD TO CHECK A VERY SMALL BOX”( ) THIS WILL BE MY ONLY GIFT. PLEASE DO NOT ASK ME FOR ANOTHER DONATION AGAIN.” IN ORDER TO OPT OUT. HOW DID THIS APPEAL WORK? HOW MANY PEOPLE OPTED OUT? __ It sounds like UNICEF executed, in a cheeky way, what SmileTrain did in a very transparent way. In 2015, just like UNICEF, SmileTrain sent out a pack with the promise of not asking for another gift again ifyou gave this on
Q: SO A SLIGHTLY DIFFERENT QUESTION – ABOUT HOW TO SHAPE INCENTIVES FOR ORGANIZATIONS RATHER THAN DONORS. THIS IS FOR A PROGRAM THAT INCENTIVIZES NONPROFITS TO DO SOMETHING THEY SHOULD BE DOING ANYWAY – REQUESTING BEQUEST GIFT COMMITMENTS AKA A LEGACY PROGRAM. IF WE HAVE A SET INCENTIVE AMOUNT PER ORG. IS IT WISE TO CREATE INCREMENTAL INCENTIVE REWARDS FOR EACH STEP OF THE PROGRAM (E.G. SUBMITTING PROGRAM PLAN, PRODUCING COLLATERAL MATERIALS, RECRUITING VOLUNTEER COMMITTEE, ENROLLING X # OF LEGACY MEMBERS) OR SHOULD THE INCENTIVE ONLY BE PAID OUT WHEN ALL THE STEPS HAVE BEEN COMPLETED? __ First of all, let me say I’m amazed that a non-profit needs to be incentivized to develop a highly profitable program such as planned giving. I’d have thought it’s part of the job description. So theincentive is to k
Q: IS THERE ANY EVIDENCE THAT SHOWS WHETHER A NAME FOR YOUR MONTHLY DONOR PROGRAM IMPROVES ACQUISITION AND RETENTION? DOES IT FOSTER A SENSE OF EXCLUSIVITY AND BELONGING? I’M NOT SURE I WOULD BE ABLE TO GET AN ACCURATE OR HONEST ANSWER IF I WERE TO ASK THIS QUESTION DIRECTLY OF OUR DONORS. __ I don’t have any hard evidence on this. I’m not even sure if anyone has ever tested the exact same program with and without a name so we can tell. But here are some thoughts: 1. Yes, a name might improve the monthly d Q: MY NONPROFIT IS EMBARKED ON A VERY INTENTIONAL RACE EQUITY JOURNEY THAT IS TRANSFORMING HOW WE LOOK AT, AND DO, OUR WORK. TRANSLATING THIS TO OUR FUNDRAISING OPERATIONS HAS BEEN A CHALLENGE, IN PART BECAUSE BEST PRACTICES IN FUNDRAISING EARN THAT DISTINCTION BECAUSE THEY’VE BEEN OPTIMIZED BY A WHITE-DOMINATED PROFESSION FOR WHITE DONORS. HOW CAN BEHAVIORAL SCIENCE HELP TRANSFORM TRIED-AND-TRUE FUNDRAISING CONCEPTS SO WE BECOME MORE COMPETENT AT ENGAGING COMMUNITIES OF COLOR? __ You are right. Different cultures might be subject to biases to different degrees. For example, there’s some evidence that loss aversion bias – losses loom larger than gains – is a universal phenomenon but it presents ASK A BEHAVIORAL SCIENTIST Please leave this field empty.SIGN UP FOR
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