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UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Many businesses need to remain very active on Facebook, Instagram, Twitter, and other social media platforms, but find it challenging toestablish an
SYSOMOS WEBCASTS
Enjoy a wealth of knowledge in the form of informative videos that will help you to understand the Sysomos platform and how to engageyour audience.
PROFESSIONAL CLIENT SERVICES Sysomos offers their customers a full range of professional client services to help ensure your social media campaigns are successful. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Many businesses need to remain very active on Facebook, Instagram, Twitter, and other social media platforms, but find it challenging toestablish an
SYSOMOS WEBCASTS
Enjoy a wealth of knowledge in the form of informative videos that will help you to understand the Sysomos platform and how to engageyour audience.
5 MUST-HAVE FEATURES IN A SOCIAL MEDIA ANALYTICS PLATFORM The best way to improve your brand's marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual markSOCIAL AUDIT GUIDE
The Ultimate Social Media Audit Guide 5-step Social Media Health Check It's easy for any organization to lose sight of how its owned socialmedia channels are
CAN SOCIAL MEDIA REALLY IMPROVE YOUR SEO? EVERYTHING YOU Although Search Engine Optimization (SEO) and social media both fall under the banner of digital marketing, a lot of people might think that the two activities are not very closely related.That simply isn’t true, and in this blog post we’ll look at how marketers can use social media to help with their SEO to drive more organic search traffic to their websites. EMPATHY IN CONTENT MARKETING Using social data and the science of psychology to create content that connects. In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psychology to create content that connects better with your audience. BRITISH HEART FOUNDATION Getting Personal with the British Heart Foundation 8 Lasting Legacies of the Millennial Generation Video: How the BHF Uses Personalizationin Social Campaigns
A LOOK AT TWITTER IN IRAN Over the past two weeks since the Iranian presidential elections and the subsequent protests about the results that saw incumbent Mahmoud Ahmadinejad attract 66% of the votes cast while rival Mir-Hossein Mousavi received 33%, Twitter has emerged as a key tool used by many Iranians to talk about what’s happening.. Twitter’s value as a communications tool was highlighted when the PROFESSIONAL CLIENT SERVICES Sysomos offers their customers a full range of professional client services to help ensure your social media campaigns are successful.COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
SYSOMOS WEBCASTS
Enjoy a wealth of knowledge in the form of informative videos that will help you to understand the Sysomos platform and how to engageyour audience.
SUMMIT LONDON 2020
An eventful day of discovery on how to unlock the power of social. Our incredibly popular Sysomos Summit - now the Meltwater Social Summit - was another hit in London on March 12, 2020. Summit brought the best digital marketers together to share strategies for acting on social media insights that drive business results. FOUR MAJOR SOCIAL MEDIA TRENDS FOR 2020 It's important to keep up with the latest happenings as social media has a great impact on every business. Here are four major social mediatrends for 2020.
EMPATHY IN CONTENT MARKETING Using social data and the science of psychology to create content that connects. In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psychology to create content that connects better with your audience. WHY PAID SOCIAL IS MORE IMPORTANT THAN EVER The old mantra in online marketing is that 'social media is free'. Sure, it's $0 to sign up for a Twitter, LinkedIn, or Facebook account for your business and it's easy to publish MARKETING TIPS FOR THE NEW LINKEDIN LinkedIn, the world's leading business-to-business social media platform, recently made some significant changes to its format and features. This makes it a good time to take a look at this site#THEBESTMENCANBE
The timing of the new Gillette campaign, The Best Men Can Be, encouraging the good men to step up and out because the future is watching, comes just days before the PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing WHAT THE GROWTH OF TIKTOK MEANS FOR BUSINESSES One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managersdon’t
CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility for PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing WHAT THE GROWTH OF TIKTOK MEANS FOR BUSINESSES One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managersdon’t
CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility forREPORTS - SYSOMOS
Social Media Reports. Our Reporting Services are leveraged by managers, analysts and top executives around the globe. These services help clients use invaluable social data effectively. Custom-built reports and dashboards are provided to help you turn data into actionable insights. Our reports uncover trends, benchmark your brandor products
COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
SOCIAL MEDIA API
Social Media API: Monitoring and Analytics. We understand the need for flexibility when it comes to data and social analytics – which is why all our solutions can be integrated into your key business applications with our APIs. Sysomos Search, Listen and Analyze applications come with an API to give you ultimate control over how,where, and
5 MUST-HAVE FEATURES IN A SOCIAL MEDIA ANALYTICS PLATFORM The best way to improve your brand's marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual mark SOCIAL LISTENING 101: THE BENEFITS OF SOCIAL MEDIA LISTENING Social media listening tools allow you to eliminate the guesswork entirely. The benefits of social media listening go far beyond simple things like reputation management and marketing insights. At any given moment, there are billions of conversations happening online, generating trillions of data points. Without the right sociallistening tools
CAN SOCIAL MEDIA REALLY IMPROVE YOUR SEO? EVERYTHING YOU That simply isn’t true, and in this blog post we’ll look at how marketers can use social media to help with their SEO to drive more organic search traffic to their websites. There’s a long running debate in the SEO community about whether social signals (i.e. likes, shares and comments) can improve the search engine rankings of a webpage
WHY THE PINTEREST 100 IS RELEVANT TO ALL SOCIAL MEDIA Pinterest’s predictions for 2020 should be of interest to everyone who’s active on social media, whether you use the platform or not. The Pinterest 100 is a thorough and uniquely organized list of trends that Pinterest releases annually. It’s divided into 10 main categories which are consistently popular among the site’s users.FACEBOOK-TOPIC-DATA
Topic data is a broad term that covers all interactions on Facebook. It refers to what users activity around interests, events and brands. What makes this type of data so valuable is that it provides real time insights into behavior and opinions of over 1.6 billion monthly activeusers.
A LOOK AT TWITTER IN IRAN A Look at Twitter in Iran. Over the past two weeks since the Iranian presidential elections and the subsequent protests about the results that saw incumbent Mahmoud Ahmadinejad attract 66% of the votes cast while rival Mir-Hossein Mousavi received 33%, Twitter has emerged as a key tool used by many Iranians to talk about what’s happening. PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing WHAT THE GROWTH OF TIKTOK MEANS FOR BUSINESSES One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managersdon’t
CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility for PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing WHAT THE GROWTH OF TIKTOK MEANS FOR BUSINESSES One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managersdon’t
CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility forREPORTS - SYSOMOS
Social Media Reports. Our Reporting Services are leveraged by managers, analysts and top executives around the globe. These services help clients use invaluable social data effectively. Custom-built reports and dashboards are provided to help you turn data into actionable insights. Our reports uncover trends, benchmark your brandor products
COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
SOCIAL MEDIA API
Social Media API: Monitoring and Analytics. We understand the need for flexibility when it comes to data and social analytics – which is why all our solutions can be integrated into your key business applications with our APIs. Sysomos Search, Listen and Analyze applications come with an API to give you ultimate control over how,where, and
5 MUST-HAVE FEATURES IN A SOCIAL MEDIA ANALYTICS PLATFORM The best way to improve your brand's marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual mark SOCIAL LISTENING 101: THE BENEFITS OF SOCIAL MEDIA LISTENING Social media listening tools allow you to eliminate the guesswork entirely. The benefits of social media listening go far beyond simple things like reputation management and marketing insights. At any given moment, there are billions of conversations happening online, generating trillions of data points. Without the right sociallistening tools
CAN SOCIAL MEDIA REALLY IMPROVE YOUR SEO? EVERYTHING YOU That simply isn’t true, and in this blog post we’ll look at how marketers can use social media to help with their SEO to drive more organic search traffic to their websites. There’s a long running debate in the SEO community about whether social signals (i.e. likes, shares and comments) can improve the search engine rankings of a webpage
WHY THE PINTEREST 100 IS RELEVANT TO ALL SOCIAL MEDIA Pinterest’s predictions for 2020 should be of interest to everyone who’s active on social media, whether you use the platform or not. The Pinterest 100 is a thorough and uniquely organized list of trends that Pinterest releases annually. It’s divided into 10 main categories which are consistently popular among the site’s users.FACEBOOK-TOPIC-DATA
Topic data is a broad term that covers all interactions on Facebook. It refers to what users activity around interests, events and brands. What makes this type of data so valuable is that it provides real time insights into behavior and opinions of over 1.6 billion monthly activeusers.
A LOOK AT TWITTER IN IRAN A Look at Twitter in Iran. Over the past two weeks since the Iranian presidential elections and the subsequent protests about the results that saw incumbent Mahmoud Ahmadinejad attract 66% of the votes cast while rival Mir-Hossein Mousavi received 33%, Twitter has emerged as a key tool used by many Iranians to talk about what’s happening. PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
CAREERS IN SOCIAL MEDIA At Meltwater, expanding the potential of our team members is something we live by. For the past 15 years, we’ve been gathering a group of talented and passionate individuals who’ve made our business a great place to work and grow their careers. If you want to be a part of a leading software company, Meltwater could be the right fit for you. UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility for HOW SOCIAL MEDIA AFFECTS POLITICS PROFESSIONAL CLIENT SERVICES Implementation Services. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your day-to-day business. Our implementation services are designed to ensure Sysomos is installed and configured properly for long-term success.SYSOMOS WEBCASTS
View this on-demand webcast for a sneak peek of the new Sysomos Platform that empowers marketers to easily Search, Discover, Listen, Publish, Engage, and Analyze at scale across earned, owned, and paid media. On this webcast you’ll learn tips from the pros on growing your social media strategy. CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
CAREERS IN SOCIAL MEDIA At Meltwater, expanding the potential of our team members is something we live by. For the past 15 years, we’ve been gathering a group of talented and passionate individuals who’ve made our business a great place to work and grow their careers. If you want to be a part of a leading software company, Meltwater could be the right fit for you. UNDERSTANDING THE BASICS OF SOCIAL MEDIA MANAGEMENT Offer customer service on social media. This is a good way to provide fast help to customers and show prospects that you care. Participate in discussions on other pages. Engaging more widely on social media by searching hashtags, keywords, and groups can help you attract new followers and leads. Track the Right Metrics. CASE STUDY | MEDIACOM With Sysomos, MediaCom is able to build social intelligence into its planning and reporting. MediaCom is one of the world’s leading media agencies, helping global brands plan and measure their advertising strategies across all channels.SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing CASE STUDY | NESTLÉ PURINA SITUATION. Nestlé Purina Canada’s marketing department needed to improve its brand’s social media presence in Canada, create successful promotions, and build an engaged community of fans. One of its main challenges was targeting and listening to Canadian customers on social media rather than all WHO OWNS SOCIAL MEDIA: MARKETING OR COMMUNICATIONS? By its very nature, communications seems better suited to embrace social media in ways that marketing still isn’t suited to do. And let’s not talk about whether sales should be involved. Regardless of who you believe should oversee social media, the most important consideration is that a particular department take responsibility for HOW SOCIAL MEDIA AFFECTS POLITICSREPORTS - SYSOMOS
Social Media Reports. Our Reporting Services are leveraged by managers, analysts and top executives around the globe. These services help clients use invaluable social data effectively. Custom-built reports and dashboards are provided to help you turn data into actionable insights. Our reports uncover trends, benchmark your brandor products
COMPANY
Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
CLIENT SUPPORT AT SYSOMOS Sysomos' customers benefit from a customer support system that gives them convenient options. We offer 24/7 support and various channelsfor reaching us.
SOCIAL MEDIA API
Social Media API: Monitoring and Analytics. We understand the need for flexibility when it comes to data and social analytics – which is why all our solutions can be integrated into your key business applications with our APIs. Sysomos Search, Listen and Analyze applications come with an API to give you ultimate control over how,where, and
SOCIAL AUDIT GUIDE
5-step Social Media Health Check. It’s easy for any organization to lose sight of how its owned social media channels are performing, and even easier to lose track of how consumers are discussing your brand and products in their own social channels. Every now and then it’s good to take stock and analyze all of this, which is why performing 5 MUST-HAVE FEATURES IN A SOCIAL MEDIA ANALYTICS PLATFORM The best way to improve your brand's marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual mark SOCIAL LISTENING 101: THE BENEFITS OF SOCIAL MEDIA LISTENING Social media listening tools allow you to eliminate the guesswork entirely. The benefits of social media listening go far beyond simple things like reputation management and marketing insights. At any given moment, there are billions of conversations happening online, generating trillions of data points. Without the right sociallistening tools
CAN SOCIAL MEDIA REALLY IMPROVE YOUR SEO? EVERYTHING YOU That simply isn’t true, and in this blog post we’ll look at how marketers can use social media to help with their SEO to drive more organic search traffic to their websites. There’s a long running debate in the SEO community about whether social signals (i.e. likes, shares and comments) can improve the search engine rankings of a webpage
WHY SOCIAL MEDIA LISTENING IS SO IMPORTANT Just about every business today understands how central social media is to connect with any audience. People are spending more time on sites such as Facebook, Instagram, Twitter, and LinkedIn than everbefore.
A LOOK AT TWITTER IN IRAN A Look at Twitter in Iran. Over the past two weeks since the Iranian presidential elections and the subsequent protests about the results that saw incumbent Mahmoud Ahmadinejad attract 66% of the votes cast while rival Mir-Hossein Mousavi received 33%, Twitter has emerged as a key tool used by many Iranians to talk about what’s happening. Sysomos is now Meltwater Social! Check out our new website  →X
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Sysomos, now Meltwater Social, enables brands and agencies to turn data-driven insights into actionable customer engagementopportunities.
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BE EMPOWERED TO EASILY DISCOVER ACROSS EARNED AND OWNED SOCIAL MEDIARequest Demo
EASILY SEARCH, DISCOVER, DISPLAY, PUBLISH, ENGAGE AND ANALYZE ACROSS EARNED, OWNED, AND PAID MEDIARequest Demo
SOCIAL MEDIA SOLUTIONS FOR MARKETERS Sysomos, now Meltwater Social , enables brands and agencies to turn data-driven insights into actionable customer engagement opportunities. By automating many of today’s manual efforts within an AI-powered social media analytics engine, marketers can turn trillions of owned and earned data points into contextual insights and predictions that drive stronger business decisions. ------------------------- POWERFUL STAND-ALONE APPS; EVEN BETTER WHEN USED TOGETHERSEARCH
Your go-to social media monitoring and research engine to make sense of social data and find insightsLEARN MORE __
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Manage content and relationships across social channels at scale in asingle view
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Build, scale and measure your social influencer programs with our influencer search engineLEARN MORE __
ENGAGE
Enhance your customer service to drive brand health and customersatisfaction
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Data visualization for real-time assessment of social, news, and enterprise data sourcesLEARN MORE __
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Get complete visibility and control over your earned and owned data tomaximize ROI
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DESIGNED TO MAKE YOUR JOB EASIER Get in control and stay in control of your digital strategy at scale. With a flexible interface customized by job role, you get the capabilities you need most (and without the stuff you’ll never use) to make your job easier every day.BRAND MARKETERS
Brand marketers can manage earned and owned social media and easily tackle publishing, engagement, listening, curation, and analytics. Seamlessly execute on all your social marketing tasks from a single platform that delivers actionable insights.Learn more
RESEARCH AND INSIGHTS For agencies or brand marketers that focus on in-depth social media monitoring, research and analytics, the Sysomos platform has you covered. With unlimited searching, access to vast historical data from multiple sources, powerful analytics, and an easy to use interface all backed with trustworthy data.Learn more
CUSTOMER EXPERIENCE
Sysomos helps the world’s leading companies manage their customer touch points across a large and complex array of social media channels. Engage with customers, route and escalate issues, manage team workload and report on performance, and uncover insights and opportunities across the customer journey.Learn more
AGENCIES
Top marketing, advertising, media and PR agencies around the world have relied on Sysomos for over a decade. The Sysomos platform empowers agency teams to win and keep accounts, optimize media buys, create and manage content and gain valuable social insights forclients.
Learn more
DESIGNED TO MAKE YOUR JOB EASIER Get in control and stay in control of your digital strategy at scale. With a flexible interface customized by job role, you get the capabilities you need most (and without the stuff you’ll never use) to make your job easier every day.BRAND MARKETERS
For brand marketers the Sysomos platform allows them to manage their earned, owned, and paid social media along with other important functions like publishing, engagement, listening, curation, and analytics. Seamlessly execute on all your social marketing tasks from a single platform that delivers actionable insights.Learn more
RESEARCH AND INSIGHTS For agencies or brand marketers that focus on in-depth social media research and analytics, the Sysomos platform has you covered. With unlimited searching, access to vast historical data from multiple sources, powerful analytics, and an easy to use interface all backed with trustworthy data.Learn more
CUSTOMER EXPERIENCE
Sysomos helps the world’s leading companies manage their customer touch points across a large and complex array of social media channels. Engage with customers, route and escalate issues, manage team workload and report on performance, and uncover insights and opportunities across the customer journey.Learn more
AGENCIES
Top marketing, advertising, media and PR agencies around the world have been relying on Sysomos for over a decade. The Sysomos platform empowers agency teams to win and keep accounts, optimize media buys, create and manage content and gain valuable social insights forclients.
Learn more
INSIGHTS THAT DRIVE REAL BUSINESS RESULTS Monitoring social media for a large and diverse brand portfolioLEARN MORE __
Using Sysomos to push new frontiers with clientsLEARN MORE __
Understanding the global impact of developer campaignsLEARN MORE __
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