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Text
breathes Ad Ops.
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
CREATING AND USING ENGAGING VIDEOS 2. They’re Engaging. Videos show rather than tell, which demonstrates the difference between passive and active engagement. They encourage visitors to focus on your message both visibility and audibly, which inevitably increases a user’s time on your website. That equals more exposure to your calls to action, value proposition,and more
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. PRODUCT RELEASE NOTES CWV – What is Largest Contentful Paint (LCP)? CWV – What is First Input Delay (FID)? CWV – What is Cumulative Layout Shift (CLS)? CWV – What is First Contentful Paint (FCP)? SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
CREATING AND USING ENGAGING VIDEOS 2. They’re Engaging. Videos show rather than tell, which demonstrates the difference between passive and active engagement. They encourage visitors to focus on your message both visibility and audibly, which inevitably increases a user’s time on your website. That equals more exposure to your calls to action, value proposition,and more
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. PRODUCT RELEASE NOTES CWV – What is Largest Contentful Paint (LCP)? CWV – What is First Input Delay (FID)? CWV – What is Cumulative Layout Shift (CLS)? CWV – What is First Contentful Paint (FCP)? SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICS Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better WHAT IS AN INSERTION ORDER? What Exactly Is an Insertion Order? An insertion order (IO) is a legal agreement between an advertiser and a publisher. The agreement contains all the important details of the ad inventory to support the ad proposal process. Essentially, it guarantees that the advertiser can run their ads using the publisher’s ad inventory. GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT IS A LEADERBOARD BANNER AD? In a nutshell, a leaderboard banner ad, also referred to as a horizontal banner ad, is a rectangularly shaped digital ad unit. CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
AD TECH NEWS ROUNDUP At Sortable, when we come across news articles that impact our industry and other publishers, we share them with each other and chat about the implications. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user WHAT IS CUMULATIVE LAYOUT SHIFT (CLS)? Cumulative Layout Shift (CLS) is a measure of a website’s instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the page’s content shifts as the user views it. On top of the annoyance factor, it can also cause unexpectedbehavior.
SORTABLE - REPORTS
Sortable - Reports
DEMAND PARTNERS 101
A demand-side platform (DSP) allows buyers of digital ad inventory to easily and more directly connect with sellers in a programmatic and real-time environment. These buyers commonly include trading desks, agencies, or advertisers directly. To enable these buyers to be able to bid on digital inventory, the DSP has to plug into an SSP. THE DIFFERENCE BETWEEN CLIENT-SIDE AND SERVER-SIDE HEADER CLIENT-SIDE HB: SERVER-SIDE HB: PROS: Cookie matching Client-side header bidding has the ability to identify users allowing advertisers to run targeted and retargeted ad campaigns, which ultimately results in more revenue for publishers. Control and transparency By using a wrapper, publishers can easily add and remove demand sources and set bid timeouts. . This also gives the DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
OUR SOLUTION
Our solution is designed for all types of publishers. Bloggers. Ad Ops professionals. Independent publishers. Revenue managers. AdSense publishers. Enterprises. The Full-Service. Here's what you get when you choose Sortable.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER HTTPS site owners enjoy better search results rankings.Although currently a small factor, HTTPS is viewed favourably in Google’s search ranking algorithms. Websites that are marked “Not Secure” can cause visitors to navigate elsewhere, negatively affecting the site’s click-through rates. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP FOUR WORDPRESS SITE SPEED PLUGINS FOR 2021 Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization.The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s searchresults page.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-sideSORTABLE - REPORTS
Sortable - Reports
WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER Step #3: Redirect Traffic to HTTPS. Next, you need to re-route visitors who either have your old URL bookmarked or visit from an old link on an external site. To do so, implement a site-wide 301 redirect that will re-route all HTTP traffic to HTTPS. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO SERVE NEXT-GEN IMAGE FORMATS IN MODERN BROWSERS ShortPixel does batch conversions of existing WordPress media images to the WebP format. When a browser requests an image, if it supports WebP, then the browser will display the next-gen image. ShortPixel does more than converting image formats, and it requires a subscription account. WebP Express only serves WebP images, but it isfree.
DEMAND PARTNERS 101
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
OUR SOLUTION
Our solution is designed for all types of publishers. Bloggers. Ad Ops professionals. Independent publishers. Revenue managers. AdSense publishers. Enterprises. The Full-Service. Here's what you get when you choose Sortable.ABOUT - SORTABLE
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better HOW TO SECURE A WEBSITE IN THE CHROME BROWSER HTTPS site owners enjoy better search results rankings.Although currently a small factor, HTTPS is viewed favourably in Google’s search ranking algorithms. Websites that are marked “Not Secure” can cause visitors to navigate elsewhere, negatively affecting the site’s click-through rates. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. TOP FOUR WORDPRESS SITE SPEED PLUGINS FOR 2021 Based on our testing at Sortable, there’s little doubt remaining that site speed is a vital metric for successful search engine optimization.The catch is, having the fastest website on the planet doesn’t guarantee that your site will grow or even earn a single dollar, but in general, fast websites fare better on Google’s searchresults page.
WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-sideSORTABLE - REPORTS
Sortable - Reports
WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICSAMAZON HEADER BIDDINGGOOGLE HEADER BIDDINGHEADER BIDDING EXAMPLEHEADER BIDDING PROGRAMMATICHEADER BIDDING WIKIIN APP HEADER BIDDING Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
ABOUT - SORTABLEREACT SORTABLEHTML SORTABLE TABLEJQUERY SORTABLE LISTJQUERY SORTABLE TABLEJQUERY UI SORTABLE TABLEJQUERY SORTABLE GETSORTED ELEMENTS
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts. SORTABLE - SIMPLIFYING HEADER BIDDING FOR PUBLISHERSBUILT FORSOLUTIONSRESOURCESBLOGABOUTANALYTICSAMAZON HEADER BIDDINGGOOGLE HEADER BIDDINGHEADER BIDDING EXAMPLEHEADER BIDDING PROGRAMMATICHEADER BIDDING WIKIIN APP HEADER BIDDING Sortable’s flexible solution allows you to use your own demand relationships or tap into ours. Or even a mix of both. Increase competition and get the best possible CPMs for your inventory by accessing more demand partners than before. Our team lives andbreathes Ad Ops.
ABOUT - SORTABLEREACT SORTABLEHTML SORTABLE TABLEJQUERY SORTABLE LISTJQUERY SORTABLE TABLEJQUERY UI SORTABLE TABLEJQUERY SORTABLE GETSORTED ELEMENTS
WHERE WE BEGAN. Striving to help fellow publishers. Sortable began as an online publisher, building 20 websites and apps to help consumers compare equivalent products in a number of categories, generating over 500 million product comparisons since inception. In 2014, after realizing that the experience gained from building websites was better DISCOVER SORTABLE TODAY Try Sortable today. Optimizing for ad monetization should never feel like you're wading through a black box. You deserve transparency when it comes to ad revenue reporting. Empower your business by understanding exactly how revenue is coming in and from whom.Simplifying Ad
HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be. 5 QUICK WINS TO BOOST YOUR WEBSITE MONETIZATION View all Sortable ad placements here. Update ads.txt . The Sortable Demand team is continuously working to add more demand connections for you to take advantage of. WHAT ARE PREFERRED DEALS? Preferred deals are more commonly known as private marketplace deals or PMPs. Traditionally speaking, a preferred deal is a deal that’s made directly between a publisher and an advertiser. Or, between a publisher and an agency for programmatic inventory. The private marketplace where preferred deals take place is known as a supply-side WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
SORTABLE - REPORTS
Sortable - Reports
CREATING AN ADS.TXT REDIRECT FOR HOSTED A The exact steps to creating a redirect are dependent on the specific web hosting software/provider. Below are samples to redirect 'example.com' for a few common platforms. WordPress. There are several plugins available for WordPress to configure redirects. BENEFITS OF ANCHOR UNITS Many factors need to be considered when deciding where ads should be placed on a page as every website is different, and as such would require different layouts.FEATURES - SORTABLE
Sortable can support you with both outstream video and sponsored video. You can still demand top CPM dollars, but with absolutely no need to create your own video content. Learn more. Sortable offers several types of display ads such as native, high impact, and others such as anchor, banner and sidebar. We can help you strike the rightbalance
OUR SOLUTION
Our solution is designed for all types of publishers. Bloggers. Ad Ops professionals. Independent publishers. Revenue managers. AdSense publishers. Enterprises. The Full-Service. Here's what you get when you choose Sortable. HOW TO IMPROVE YOUR SITE TRAFFIC WITH HIGH Social media. This should surprise no one, as social media platforms are a way to encourage mass sharing of content — and that’s exactly why it relates to SEO and improving your site traffic. The more people interact with and view your content, the more relevant Google and the other search engines deem that content to be.WEBINARS - SORTABLE
Analytics in day-to-day Ad Ops. In this webinar, you'll hear from Lila Hunt, Head of Publishing Solutions at Sortable and James Murphy, SVP of Monetization at TextNow. They'll be giving insight into why deeper analytics is critical to maximizing earnings, which metrics to watch and why, and what actions to take or test based on real examples.AD PLACEMENTS
Discover Sortable's ad placements, ad formats and device types. Ad placements include sidebar, anchor, in-article, and more! WELCOME TO SORTABLE'S KNOWLEDGE BASE Our display portfolio which includes native, high impact, and manyother forms.
GOOGLE’S PRIVACY SANDBOX EXPLAINED Federated Learning of Cohorts. Federated learning is a machine learning technique that makes it possible for browsers to form acentralized model
TOP 10 AD TECH TRENDS TO WATCH FOR IN 2020 The ad tech ecosystem saw its fair share of consolidation in 2019 with several key mergers and acquisitions. The failures of businesses like Sizmek and IgnitionOne have had a significant impact on downstream suppliers, some of which have not received payment for HOW TO IMPROVE VIEWABILITY Place highly visible ads throughout the pages where the content people want to see is located. This may seem straightforward, but taking into account areas of the page where users may stop to spend a little bit more time — an informative infographic, or a photo they want to explore a little bit more closely, perhaps — can have a significant impact on your viewability as well as your user HOW TO APPLY FOR A GOOGLE ADSENSE ACCOUNT Now, here are the steps to applying for a Google Adsense account: 1. Apply to the program. The first step is to fill out Google’s AdSense online application. The very first page of the application requires that you fill out your website’s URL, your email address, and that you choose whether or not you want to receive Google’s emails. About For Publishers Case Studies Blog Client Login Book a demo Back About Us Leadership Team Press Kit Newsroom Work at Sortable Back Sortable Header Bidding Sortable Analytics Sortable Server-Side Container Sortable AdTechGlossary
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AD OPS IS HARD. WE LIVED IT. WE STARTED AS AN ONLINE PUBLISHER OF 20+ WEBSITES WITH THE SAME REVENUE GOALS AND FRUSTRATIONS. TODAY, SORTABLE SIMPLIFIES AD OPERATIONS ON A SINGLE PLATFORM–SO PUBLISHERS CAN MAXIMIZE THEIR ADEARNINGS.
------------------------- EARN MORE ON ONE UNIFIED PLATFORM SORTABLE BRINGS TOGETHER FOUR KEY BENEFITS TO HELP PUBLISHERS MAKE DATA-DRIVEN DECISIONS AND GROW THEIR BUSINESS. HEADER BIDDING CONTAINER*
Auction optimization*
Ad quality control
*
Integration with 20+ demand partnersSERVER-SIDE
CONTAINER
*
Advertiser direct ad spend*
Fast server-side auctionANALYTICS
*
Same day unified reporting*
Content & marketing insights*
Viewability data
CUSTOMER SERVICE
*
Yield analysts
*
Account management
*
Experienced team
AS A SORTABLE CUSTOMER, YOU CAN TAKE ADVANTAGE OF OUR REFERRAL PROGRAM. YOU COULD BE ELIGIBLE FOR A BONUS WHEN SORTABLE USES YOUR REFERRALS TO BRING ON NEW CUSTOMERS. TAKE THIS OPPORTUNITY TO GROW YOUR REVENUE EVEN MORE!Learn more
------------------------- CHOOSE THE RIGHT SOLUTION FOR YOU SORTABLE FOR SMALL BUSINESS You're a publisher looking for a fully managed technology stack that will help you optimize yield, build up your demand relationships, stamp out malicious ads and improve user experience.View Case Study
SORTABLE ENTERPRISE
You're a publisher looking for a flexible solution that integrates with your existing direct campaigns and demand relationships. You need access to a robust analytics platform and an experienced success team.View Case Study
------------------------- PREMIUM PARTNERSHIPS WE BUILD MEANINGFUL PARTNERSHIPS, INCLUDING: Sortable joins an elite group of programmatic bidders which integrate with Amazon Publisher Services." id="yui_3_17_2_1_1565626842763_184"> Sortable joins an elite group of programmatic bidders which integrate with Amazon Publisher Services. Google created the Certified Publishing Partner program to help its publishers grow and flourish and we're proud to be one of the select agencies recognized by Google for our cross-product expertise, including AdX, DFP, and DBM. Learn more" id="yui_3_17_2_1_1565626842763_204"> Google created the Certified Publishing Partner program to help its publishers grow and flourish and we're proud to be one of the select agencies recognized by Google for our cross-product expertise, including AdX, DFP, and DBM. Learn more Sortable is one of a few global Facebook Network Header Bidding integration, giving our mutual publisher clients access to a massive source of premium, unique demand. Read the press release" id="yui_3_17_2_1_1565626842763_221"> Sortable is one of a few global Facebook Network Header Bidding integration, giving our mutual publisher clients access to a massive source of premium, unique demand. Read the press release Sortable is member of Prebid.org for Header Bidding and contributes to the oversight, guidance, and development capabilities of the ad tech community to solve the industry’s common technical hurdles. Learn about our commitment to a more transparent ecosystem." id="yui_3_17_2_1_1565626842763_239"> Sortable is member of Prebid.org for Header Bidding and contributes to the oversight, guidance, and development capabilities of the ad tech community to solve the industry’s common technical hurdles. Learn about our commitment to a more transparentecosystem.
------------------------- GET UNIQUE ACCESS TO ADVERTISERS Sortable maintains unique and strong relationships with advertisers. We are our own largest partner in the header auction generating the highest CPMs for our publishers. ------------------------- WORK WITH A BUSINESS THAT HAS SCALE REACHING OVER 240MM UNIQUES MANAGING OVER 8 BILLION MONTHLY AD REQUESTS PROCESSING HUNDREDS OF BILLIONS OF UNIQUE USER DATA POINTS MONTHLY GET A PERSONALIZED DEMO SIGN UP FOR A PERSONAL SITE REVIEW AND DEMO BY ONE OF OUR INDUSTRYEXPERTS.
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