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WWW.SOOFA.CO
www.soofa.co
SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of COOLIDGE CORNER (BROOKLINE) The variety of flourishing retail, dining, and entertainment businesses is what makes the “hub of Brookline” loved both locals and visitors. Ready to get started? Select how long your ad will run each day (1 or 2 hours) Schedule your campaign dates during check out We will reach out after L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date. 4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far.WWW.SOOFA.CO
www.soofa.co
SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of COOLIDGE CORNER (BROOKLINE) The variety of flourishing retail, dining, and entertainment businesses is what makes the “hub of Brookline” loved both locals and visitors. Ready to get started? Select how long your ad will run each day (1 or 2 hours) Schedule your campaign dates during check out We will reach out after L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date. 4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. WE ARE NOW IN CANADA! On June 7th, we officially launched in Canada with the help of the City of Edmonton. The City kicked off its Environment Week by showcasing its new Soofa Benches to the public, the press, and city leaders. Learn more! LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points WWW.SOOFA.COTRANSLATE THIS PAGEwww.soofa.co
MAINVEST CONNECTS WITH BOSTON’S ALLSTON COMMUNITY TO SAVE Great Scott rock club is a Boston institution of 44 years, located in Boston’s young and creative Allston neighborhood.. The venue temporarily closed in March when the city enacted stay-at-home orders. A couple months later, management announced that Great Scott would be unable to reopen, inspiring over 25,000 people to sign a change.org petition and raise over $32,000 in funds with COOLIDGE CORNER (BROOKLINE) The variety of flourishing retail, dining, and entertainment businesses is what makes the “hub of Brookline” loved both locals and visitors. Ready to get started? Select how long your ad will run each day (1 or 2 hours) Schedule your campaign dates during check out We will reach out after HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
SEAPORT - 10 BOSTON WHARF RD. What was once an area filled with warehouses and fisheries has become a bustling business district and tourist center. Ready to get started? Select how long your ad will run each day (1 or 2 hours) Schedule your campaign dates during check out We will reach out after your purchaseto disc
HOW THE NEW ENGLAND REVOLUTION ACTIVATES THEIR SOOFA SIGN The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games. LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in theCULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
WWW.SOOFA.CO
www.soofa.co
SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
MAINVEST CONNECTS WITH BOSTON’S ALLSTON COMMUNITY TO SAVE Great Scott rock club is a Boston institution of 44 years, located in Boston’s young and creative Allston neighborhood.. The venue temporarily closed in March when the city enacted stay-at-home orders. A couple months later, management announced that Great Scott would be unable to reopen, inspiring over 25,000 people to sign a change.org petition and raise over $32,000 in funds withCULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
WWW.SOOFA.CO
www.soofa.co
SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
MAINVEST CONNECTS WITH BOSTON’S ALLSTON COMMUNITY TO SAVE Great Scott rock club is a Boston institution of 44 years, located in Boston’s young and creative Allston neighborhood.. The venue temporarily closed in March when the city enacted stay-at-home orders. A couple months later, management announced that Great Scott would be unable to reopen, inspiring over 25,000 people to sign a change.org petition and raise over $32,000 in funds with 4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. WWW.SOOFA.COTRANSLATE THIS PAGEwww.soofa.co
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
MAINVEST CONNECTS WITH BOSTON’S ALLSTON COMMUNITY TO SAVE Great Scott rock club is a Boston institution of 44 years, located in Boston’s young and creative Allston neighborhood.. The venue temporarily closed in March when the city enacted stay-at-home orders. A couple months later, management announced that Great Scott would be unable to reopen, inspiring over 25,000 people to sign a change.org petition and raise over $32,000 in funds withSMART PARKS
The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres ofthe premier park.
HOW THE NEW ENGLAND REVOLUTION ACTIVATES THEIR SOOFA SIGN The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games. L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date.CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. 4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five PointsSMART PARKS
The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres ofthe premier park.
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of WE ARE NOW IN CANADA! On June 7th, we officially launched in Canada with the help of the City of Edmonton. The City kicked off its Environment Week by showcasing its new Soofa Benches to the public, the press, and city leaders. Learn more! SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date.CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. 4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five PointsSMART PARKS
The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres ofthe premier park.
INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
TECH INNOVATIONS IN PARKS: NOTES FROM OUR PRESENTATION AT The importance of parks is measurable and smart parks provide data back showing just how valuable they are. Our Smart Parks white paper shows that for every dollar spent on parks, 20 dollars are returned back to the economy.. These returns are made up of things like increases in property values adjacent to parks and public spaces, more spending by tourists drawn to neighborhoods because of WE ARE NOW IN CANADA! On June 7th, we officially launched in Canada with the help of the City of Edmonton. The City kicked off its Environment Week by showcasing its new Soofa Benches to the public, the press, and city leaders. Learn more! SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date.CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date.CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions.SMART PARKS
The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres ofthe premier park.
MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HOW THE NEW ENGLAND REVOLUTION ACTIVATES THEIR SOOFA SIGN The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games. HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date.CULTURE CODE
The #1 question we hear in interviews is “what’s the company culture like at Soofa?” While it’s difficult to answer such an open-ended question, here are some of the key touchstones of Soofaculture.
4 TOOLS SOOFA IS USING TO BUILD A PRODUCTIVE WFH CULTURE Since the moment we decided to start self-quarantining, we started building a brand-new chapter of Soofa culture. It’s an exciting and challenging time, and although we strive to do better every day, we’ve compiled our learnings so far. CITIES — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA AND SIDEWALK LABS: DESIGNING FOR DIGITAL The end result of this exciting collaboration, which includes participants from all around the world, is to create an open source iconography that will enable the public to see and understand the digital technologies that exist in the public realm. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its HOW TO GET BRAND FANS (AND TRACK YOUR ROI) BY SPONSORING Looking to build an army of brand fans and advocates while bettering a community? Community asset sponsorships help brands build local engagement and generate revenue in key markets. INTRODUCING CINDY HUANG, MBA CANDIDATE AT HBS AND STANFORD The goal of the inaugural Fellowship Program is to connect with cities and learn what it takes to get a technology pilot off the ground, what’s most important to measure and why, and what is required to expand the pilot to a scaled deployment so it can have a larger impacton more people.
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the L.L.BEAN DRIVES TRAFFIC TO THEIR BOSTON SEAPORT STORE WITH The initial takeover campaign ran the second half of July 2018, with a full seasonal campaign kicking off October 1, 2018. In the bustling Seaport neighborhood, the campaign received nearly 150,000 impressions over just two weeks, generating buzz and traffic with 10 unique pieces of content. L.L.Bean keeps its content fresh and always up to date. HIGH MUSEUM OF ART ANNOUNCES REOPENING AND INSPIRES The High Museum reopened in July after an unexpected four-month closure due to COVID-19. To share news of the reopening and highlight new programming and the critical health and safety procedures now in place, the Atlanta museum turned to Soofa Signs. SOOFA SIGNS REACH MIAMI TO ENHANCE THE PUBLIC Soofa Signs have made their way South—down the Eastern Seaboard and to the vibrant and bustling city of Miami, Florida. The Sunshine State’s first adopter of Soofa technology, Miami-Dade County, is bolstering its smart-city infrastructure and improving its LIME USES SOOFA SIGNS TO ENCOURAGE MARTA USAGE DURING Goal: Lime sought a way to reach visitors in Atlanta during the Super Bowl in real time, encouraging people to not only ride safely, but also use Lime scooters for reliable, environmentally friendly, and convenient last-mile transportation.. Strategy: Leverage Soofa’s dense network of Soofa Signs, strategically located across Atlanta adjacent to major MARTA stops including Five Points GEORGIA — THE SOOFA BLOG — SOOFA Keep up with interesting things happening at Soofa. The Soofa blog is the most up-to-date resource for company and neighborhood news, events, and opinions.SMART PARKS
The Town of Cary is the first to bring the Soofa Sign to North Carolina. Located in the first phase of its recently opened Downtown Park, the Soofa Sign is used to promote events at the park, inform residents and visitors about what’s happening nearby, and provide updates on the continued development of the remaining seven acres ofthe premier park.
MEDFORD, MA, BOLSTERS PUBLIC COMMUNICATION & COMMUNITY Medford, MA, installed Soofa Signs in its five business districts to increase citizen engagement and make city communications more accessible. Situated between Somerville and Malden, Medford is the tenth city in the Greater Boston area to install Soofa Signs. The Signs can be found in each of the City’s business districts: MedfordSquare
HOW THE NEW ENGLAND REVOLUTION ACTIVATES THEIR SOOFA SIGN The New England Revolution use Soofa Signs across Boston to inspire support for the team and raise awareness for games and events. In May, the Revolution wanted to treat fans to something special as they geared up for a number of big games. HTTP://GO.SOOFA.CO/HYPERLOCAL-MARKETING/ Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and theproducts or
LIME USES SOOFA SIGNS TO INTRODUCE THEIR “RESPECT THE RIDE The Goal. Lime was founded with the simple idea that all communities deserve access to smart, affordable mobility. This commitment to empower smart mobility led to the launch of the Respect the Ride campaign, to provide the entire community with the education and resources to make each trip with a Lime-S scooter a great experience. As micro mobility continues to flourish, especially in the SPOTLIGHT: NATHANIEL EDDY, FREE LIBRARY OF Spotlight: Nathaniel Eddy, Free Library of Philadelphia. “ As Philadelphia is a large, urban environment, we often struggle with defacement of property. Interestingly, the benches all remain undisturbed, something of a testament to the power of community pride! ”. — Nathaniel Eddy, Strategy Coordinator. What inspired you totake on your
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\n","url":"https://soofa.wistia.com/medias/d9yh7pdztm","width":960,"height":540,"providerName":"Wistia, Inc.","thumbnailUrl":"https://embed-ssl.wistia.com/deliveries/d19625ff4fd355f4301719bc3ea825c6.jpg?image_crop_resized=960x540","resolvedBy":"wistia"}" data-block-type="32" id="block-yui_3_17_2_1_1589904010816_4417"> " data-provider-name="Wistia, Inc." id="yui_3_17_2_1_1606174621962_74"> > “Cities have the capability of providing something for everybody, > only because, and only when, they are created by everybody.”— Jane Jacobs
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