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sell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CEREAL PACKAGING OF THE FUTURE Cereal Packaging of the Future. If Sci-fi movies have taught us anything, it’s that we will definitely have personal jet crafts by 2016 — Fact. This being the case, we will need all of our food packaging to be resealable, otherwise we’ll spill our Froot Loops whenever we reenter the atmosphere. So, packaging design companiesbetter get
THE 3 MOST IMPORTANT ELEMENTS OF LABEL DESIGN The only real “rule” for effective label design is: Everything must be specific and deliberate. When you look at some of the most fascinating and successful “busy” labels, they all have a definite structure; nothing is an afterthought. The sizing of the typography (heck, the typography itself) is another important and often misused PACKAGING DESIGN FOR THE CROWDED ENERGY PRODUCT CATEGORY This energy drink was launched at the start of 2013 and is popular in Asia and Africa. “Vaag” apparently means “tiger” in certain dialects of India and other parts of Asia, but this brand may have withstood more chance for popularity with an English speaking market if they had chosen a name that couldn’t be so easily mistaken for the female version of Viagra. FLEXOGRAPHY VS. LITHOGRAPHY VS. DIGITAL PRINTING: A PRIMER Tell us about your brand and your big ideas. Because every great relationship starts by reaching out. Just fill in a few details to getthe ball rolling.
THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at CREATIVE PACKAGING DESIGN AGENCY 01. Identity Systems. Imagining the future of your brand with an identity that disrupts the market. 02. Structural Design. Solving problems with structure and validating concepts with consumers. 03. Powerful Packaging. Creating iconic designs in competitive categories that get people buying. BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but THE 3 MOST IMPORTANT ELEMENTS OF LABEL DESIGN The only real “rule” for effective label design is: Everything must be specific and deliberate. When you look at some of the most fascinating and successful “busy” labels, they all have a definite structure; nothing is an afterthought. The sizing of the typography (heck, the typography itself) is another important and often misused 5 FACTORS CONSUMERS CONSIDER WHEN CHOOSING YOUR PRODUCT Studying the genus consumerous is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort. THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
CREATIVE PACKAGING DESIGN AGENCY 01. Identity Systems. Imagining the future of your brand with an identity that disrupts the market. 02. Structural Design. Solving problems with structure and validating concepts with consumers. 03. Powerful Packaging. Creating iconic designs in competitive categories that get people buying.PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but MAKING YOUR PACKAGING DESIGN WORK ONLINE Strategic packaging design is equally if not more important for online shopping sales conversions. 6. Test, test, retest and consumer validate your packaging before it goes to shelf (or online cart). At SmashBrand we use an “intelligent design” process that greatly increases the success of your brand in the marketplace by bringingconsumers
THE 3 MOST IMPORTANT ELEMENTS OF LABEL DESIGN The only real “rule” for effective label design is: Everything must be specific and deliberate. When you look at some of the most fascinating and successful “busy” labels, they all have a definite structure; nothing is an afterthought. The sizing of the typography (heck, the typography itself) is another important and often misused THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
5 FACTORS CONSUMERS CONSIDER WHEN CHOOSING YOUR PRODUCT Studying the genus consumerous is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort. SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
CASE STUDIES
Adding new products while maintaining brand recall. Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging. Read the Case Study.NEW-PROJECT
Tell us about your brand and your big ideas. Because every great relationship starts by reaching out. Just fill in a few details to getthe ball rolling.
PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but THE 3 MOST IMPORTANT ELEMENTS OF LABEL DESIGN The only real “rule” for effective label design is: Everything must be specific and deliberate. When you look at some of the most fascinating and successful “busy” labels, they all have a definite structure; nothing is an afterthought. The sizing of the typography (heck, the typography itself) is another important and often misused PACKAGING DESIGN FOR THE CROWDED ENERGY PRODUCT CATEGORY This energy drink was launched at the start of 2013 and is popular in Asia and Africa. “Vaag” apparently means “tiger” in certain dialects of India and other parts of Asia, but this brand may have withstood more chance for popularity with an English speaking market if they had chosen a name that couldn’t be so easily mistaken for the female version of Viagra. THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine THE COMPLETE PACKAGING DESIGN PROCESS: FROM CONCEPT TO A detailed guide for packaging design that gives you an end-to-end look at the process, from early concepts to final print. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
CREATIVE PACKAGING DESIGN AGENCY 01. Identity Systems. Imagining the future of your brand with an identity that disrupts the market. 02. Structural Design. Solving problems with structure and validating concepts with consumers. 03. Powerful Packaging. Creating iconic designs in competitive categories that get people buying.PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but CEREAL PACKAGING OF THE FUTURE Cereal Packaging of the Future. If Sci-fi movies have taught us anything, it’s that we will definitely have personal jet crafts by 2016 — Fact. This being the case, we will need all of our food packaging to be resealable, otherwise we’ll spill our Froot Loops whenever we reenter the atmosphere. So, packaging design companiesbetter get
PACKAGING DESIGN FOR THE CROWDED ENERGY PRODUCT CATEGORY This energy drink was launched at the start of 2013 and is popular in Asia and Africa. “Vaag” apparently means “tiger” in certain dialects of India and other parts of Asia, but this brand may have withstood more chance for popularity with an English speaking market if they had chosen a name that couldn’t be so easily mistaken for the female version of Viagra. 5 FACTORS CONSUMERS CONSIDER WHEN CHOOSING YOUR PRODUCT Studying the genus consumerous is an endeavor so huge and fractured that you can find some branch of consumer behavioral analysis in nearly every academic discipline. Customer habits are predictable and yet weird and illogical. In many cases, they’re based less on value and need as they are on immediate emotional comfort. SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Outperform other brands through our proven process. Your packaging is powerful advertising, seen by every shopper at the point of purchase. That’s why you need package design that is optimized using real insights from actual consumers. Because successful brands don’t guess, they test – creating packaging that’s already proven tosell.
PACKAGING DESIGN COMPANY WITH EXPERIENCE And that’s risky at best, reckless at worst. That’s why we approach your brand and packaging through a business lens, not an art school eye. Our designs are tested with consumers against on-shelf competitors, then optimized to outperform them. It’s this Design - Test - Refine process that’s attracted some of the world’s biggestbrands.
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
PACKAGING DESIGN FOR KIDS Multiple studies point to product image and characters as the most significant element of packaging for kids. Fun and friendly are safe bets when it comes to choosing a kid’s mascot for your product line. For foodstuff, the friendly face is a must-have to get kids to relate to your brand. However, even if you’re selling a toy or figurine UNDERSTANDING CPG MARKET RESEARCH CPG market research is the central element to your brand’s packaging; it’s the secret sauce that determines what the packaging will look like, who it’s designed for, and how users interact with it. The ability to perform exhaustive, effective market research is a key benefit to working with a design agency. While any business canwork
PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. CREATING YOUR BRAND VALUE PROPOSITION Connect. A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. Regardless of the number, it’s a slogan meant to appeal to a specific subset of customers and UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but 3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ONSMASHBRAND.COM
PACKAGE DESIGN TESTING Design Concept Market Fit Testing. 23% purchase intent boost over alternate design concepts. Don’t guess. Test. Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Understanding consumer behaviors so your brand and products meet their needs. 02. Product Positioning. Defining your place in today’s market using insights, analysis and brand expertise. 03. Brand Strategy. Be purposeful. Be transparent. Inspired strategy, messaging,and architecture.
CASE STUDIES
Adding new products while maintaining brand recall. Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging. Read the Case Study.NEW-PROJECT
Tell us about your brand and your big ideas. Because every great relationship starts by reaching out. Just fill in a few details to getthe ball rolling.
PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
UNDERSTANDING PACKAGING DESIGN TESTING Understanding Packaging Design Testing. If you’re going through a packaging redesign for your product, we’re willing to bet that you’re up to your ears in data, packaging templates, and stakeholder opinions about which design elements will give your new packaging that extra boost your brand needs. It’s all a part of the process, but THE 3 MOST IMPORTANT ELEMENTS OF LABEL DESIGN The only real “rule” for effective label design is: Everything must be specific and deliberate. When you look at some of the most fascinating and successful “busy” labels, they all have a definite structure; nothing is an afterthought. The sizing of the typography (heck, the typography itself) is another important and often misused PACKAGING DESIGN FOR THE CROWDED ENERGY PRODUCT CATEGORY This energy drink was launched at the start of 2013 and is popular in Asia and Africa. “Vaag” apparently means “tiger” in certain dialects of India and other parts of Asia, but this brand may have withstood more chance for popularity with an English speaking market if they had chosen a name that couldn’t be so easily mistaken for the female version of Viagra. THE TOP 5 COMPLAINTS CONSUMERS HAVE ABOUT YOUR PACKAGING Package designers are notorious for thinking of packaging concepts that appeal to package designers more than the general public. These package designs, if they wind up on the shelves, could turn the packaging, marketing and whatever-product-they-contain’s worldupside down.
SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Package design & branding agency that designs, tests, and optimizes your packaging with consumers so you can be sure it sells before ithits shelves.
PACKAGING DESIGN COMPANY WITH EXPERIENCE A team of creative package designers, strategists, and experienced brand-owners, bringing big ideas to the table that create productspeople prefer.
PACKAGE DESIGN TESTING Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Today’s consumers are complex, and traditional research is too rigid. We work smarter to find useful insights faster. Get brand strategy that’s a powerful mix of market research, real-world experience and packaging design validation.PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
PACKAGING DESIGN FOR KIDS With the holidays around the corner, it’s almost time for parents to sit in their pajamas around the Christmas tree, face in hand, as their children have the time PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING CPG MARKET RESEARCH Market research may seem like a concept that few brands understand, but make no mistake, CPG market research is key to a brands success. We don’t need to tell you that market research forms the backbone of all great packaging design, or at least it should. THE IMPORTANCE OF THE DIELINE IN PACKAGING DESIGN Dielines are a fundamental part of packaging design. Most designers won’t even start a project until they have one in hand, so it’s in your own best interest to understand what goes into each dieline and how to make the dieline creation process as straightforward aspossible.
3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ON SMASHBRAND.COMAMAZON PACKAGING FAILSPRODUCT PACKAGINGCUSTOM PACKAGING FOR YOUR PRODUCTCUSTOM PRODUCT PACKAGINGPRODUCT PACKAGING DESIGNPRODUCT PACKAGING MANUFACTURER SMASHBRAND - PACKAGE DESIGN AND BRANDING AGENCYWORKSTRATEGYDESIGNTESTINGABOUTARTICLES Package design & branding agency that designs, tests, and optimizes your packaging with consumers so you can be sure it sells before ithits shelves.
PACKAGING DESIGN COMPANY WITH EXPERIENCE A team of creative package designers, strategists, and experienced brand-owners, bringing big ideas to the table that create productspeople prefer.
PACKAGE DESIGN TESTING Brands and agencies make too many assumptions about packaging design. But even when it’s their best work, it’s still guesswork. Instead, we run focus group testing and simulated buying at BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Today’s consumers are complex, and traditional research is too rigid. We work smarter to find useful insights faster. Get brand strategy that’s a powerful mix of market research, real-world experience and packaging design validation.PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
PACKAGING DESIGN FOR KIDS With the holidays around the corner, it’s almost time for parents to sit in their pajamas around the Christmas tree, face in hand, as their children have the time PACKAGING DESIGN FOR HEALTH AND WELLNESS PRODUCTS IN A It’s no secret that the COVID-19 pandemic is still in full swing, creating challenges for individuals and businesses alike. Health-conscious consumers fill the retail stores and empty the shelves of hand sanitizers, toilet paper, disinfectants, and any other products that might offer peace of mind in these stressful times. UNDERSTANDING CPG MARKET RESEARCH Market research may seem like a concept that few brands understand, but make no mistake, CPG market research is key to a brands success. We don’t need to tell you that market research forms the backbone of all great packaging design, or at least it should. THE IMPORTANCE OF THE DIELINE IN PACKAGING DESIGN Dielines are a fundamental part of packaging design. Most designers won’t even start a project until they have one in hand, so it’s in your own best interest to understand what goes into each dieline and how to make the dieline creation process as straightforward aspossible.
3 EXAMPLES OF PACKAGING REDESIGN GONE HORRIBLY WRONGSEE MORE ON SMASHBRAND.COMAMAZON PACKAGING FAILSPRODUCT PACKAGINGCUSTOM PACKAGING FOR YOUR PRODUCTCUSTOM PRODUCT PACKAGINGPRODUCT PACKAGING DESIGNPRODUCT PACKAGING MANUFACTURER BRAND STRATEGY FOR EFFECTIVE PACKAGING DESIGN Today’s consumers are complex, and traditional research is too rigid. We work smarter to find useful insights faster. Get brand strategy that’s a powerful mix of market research, real-world experience and packaging design validation. BRAND STRATEGY & PACKAGING DESIGN ARTICLES Packaging design articles that are written by experienced brand owners, strategists, and designers that have worked on the world'smost iconic brands.
CASE STUDIES
Nulo Adding new products while maintaining brand recall. Nulo is a premium pet food, loved by pets across America. They were launching several new product lines and needed us to help redesign their packaging to boost sales and get tails wagging.PACKAGING DESIGNERS
With offices in Austin, Texas, and Boise, Idaho, and clients throughout the globe, reach out to see if we are a good fit to worktogether.
NEW-PROJECT
Tell us about your brand and your big ideas. Because every great relationship starts by reaching out. Just fill in a few details to getthe ball rolling.
HOW TO CREATE A UNIQUE BRAND VOICE THAT STANDS OUT. Your brand is in a constant battle to win over customers, build equity and encourage brand recall. So, ideally, you want to communicate in a way that your customers find immediately appealing. CREATING YOUR BRAND VALUE PROPOSITION A value proposition is a simple, clear phrase meant to convey the most important benefit (or value) of buying from your brand. Your company may have one primary value proposition, or you may have many across your different product lines. CBD PACKAGE DESIGN AND LABELING TIPS The legal cannabis market is expected to reach $57 billion by 2027, and companies of all kinds are desperate to capitalize on the trend. Cannabidiol (CBD) products in particular are becoming mainstream, with hemp-based CBD products now legal in all 50 states. But if you’re selling CBD, you need to tread lightly in how you market yourself—particularly when it comes to your packaging.KEVIN-MEETING
Tell us about your brand and your big ideas. Because every great relationship starts by reaching out. Just fill in a few details to getthe ball rolling.
BOOMER, MEET ZOOMER: PACKAGING DESIGN FOR GENERATION Z Generation Z (cheekily referred to as “Zoomers”) is a demographic of consumers born in or after 1997, putting the age range of Gen Z’ers between 0 and 23. In other words, when you hear someone grumbling about “kids these days,” you can bet that they’rereferring to Gen Z.
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1-877-429-4812
* OUR WORK
* BRAND STRATEGY
* DESIGN
* OUR PROCESS
* ABOUT US
* DESIGN TALK
* CONTACT
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PACKAGE DESIGN
THAT GETS NOTICED.
We're a full-service brand experience and packaging design agency, founded by partners who have owned successful retail brands. Purposefully selective, we work with brands that want to stand out and also stand for something.WE'RE DIFFERENT.
Led by successful brand owners, Michael Keplinger and Kevin Smith, we believe that great brands are born from deep consumer insight, which in turn fuels our creative process to deliver big ideas that getpeople talking.
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Packaging Design
WHISTLE PIG
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> "SmashBrand is the best package design agency I have ever worked > with - they always went above and beyond, never compromising> quality."
>
> TODD KRAUTKREMER > Chief Marketing Officer, Cradlepoint CUSTOM PACKAGING AND BRANDING AGENCY WE DEVELOP ACTIONABLE BRAND STRATEGIES AND EYE-CATCHING DESIGNS THAT MAKE CUSTOMERS CHOOSE YOU OVER THE COMPETITION. THE YEARS OF EXPERIENCE WE'VE GAINED OWNING BRANDS GIVES YOU THE UNFAIR ADVANTAGE.* Brand Strategy
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High-quality brand and consumer intelligence that matters, delivered fast. We combine our years of brand experience with validated research methods and modern survey technologies to shortcut the typical high cost and extended timeframe to get the insight needed to design effective packaging.* Market Research
* Brand Architecture* Brand Positioning
* Competitive Audits* Value Proposition
* Consumer Trends
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* Validation TestingLearn More
Our passion for branding and years of retail experience come together to create impactful brands. Designers leave top firms to come work with our nimble, fast-moving team. Their talent mixes with our deep understanding of consumers and allows us to create brands that getnoticed.
* Packaging Design
* Brand Identity
* POS Design
* Product Rendering
* Package Structure
* Brand Collateral
* Digital Experience* Club Store Design
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BRAND STRATEGY
High-quality brand and consumer intelligence that matters, delivered fast. We combine our years of brand experience with validated research methods and modern survey technologies to shortcut the typical high cost and extended timeframe to get the insight needed to design effective packaging.Learn More
* Market Research
* Brand Architecture* Brand Positioning
* Competitive Audits* Value Proposition
* Consumer Trends
* Market Mapping
* Validation TestingBRAND DESIGNS
Whether designing a new product from scratch or reinvigorating an existing one, our passion for branding and design goes beyond the imagery and into the mind of the consumer. We believe great designs solve problems and should uniquely position a brand to stand out fromthe competition.
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* Packaging Design
* Brand Identity
* POS Design
* Product Rendering
* Package Structure
* Brand Collateral
* Digital Experience* Club Store Design
LET'S WORK TOGETHER. Are you ready to make your brand awesome?Project Planner
LET'S WORK TOGETHER. Tell us a little about your project, and we'll be in touch right away.YOUR DETAILS
Don't worry, this is for our eyes only, but we want to be able to reach out to you and chat.* First Name:
* Last Name:
* Email address:
* Business name:
* Website URL:
* Contact No:
* Location:
* Tell us a bit about your company:YOUR PROJECT
We help brands solve complex problems to cut through retail clutter to accelerate their sales and growth while minimizing any risks. Tell us how we can help you. What type of Project are you enquiring about?* Packaging Design
* Brand Identity
* Market Research
* Consumer Testing
* Brand Strategy
* Digital Products
* Website
* Other
What is your budget? $40 - 80K0
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What is your timeline 4 - 8 WEEKS +4
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Thanks for taking the time to share your project. We'll take a close look and get back to you as soon as possible. Prepare for a quick response! 2017 SmashBrand All Rights Reserved. Handcrafted in America.Details
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