HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE SUBSCRIBE GUN DEALERS ONLY. If you think you may qualify for a FREE Subscription, send an email to the address below that includes your name, store name, store address, FFL number and attach copies of any two from the following: 1. A copy of an invoice from a major firearms distributor or manufacturer. (Feel free to block out the prices) 2. SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020 Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE ICYMI: HEADLINES FROM WEEK OF Celerant Integrates With AmChar Wholesale. Celerant Technology has announced a new partnership and integration with AmChar Wholesale. The integration seamlessly connects Celerant’s ATF-compliant point of sale, in-store kiosks and eCommerce platform with AmChar, enabling dealers to import product catalogs, streamline inventory replenishment, and offer more products in store and online with SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020 SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE RAPID DEFENSE: SPRINGFIELD The third top-selling new handgun on GunBroker.com in 2020, the Springfield Armory Hellcat has been on a tear since it was first introduced in 2019. The highest capacity micro 9mm handgun on the market, the Hellcat packs a big punch in a small package. Already available in standard and optics-ready (OSP) models with and without a red dot, Springfield has announced an updated and upgraded SHOOTING INDUSTRY MAGAZINE WHERE’S ALL THE AMMO? PART 1 2. Why Are There Still Bare Shelves? Comparing recent demand surges — such as those experienced after the tragic school shooting in Newtown (Dec. 2012) and in the run-up to the 2016 election — a defining characteristic of this one is the addition of 8.5 million first-time gun buyers. HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE SUBSCRIBE GUN DEALERS ONLY. If you think you may qualify for a FREE Subscription, send an email to the address below that includes your name, store name, store address, FFL number and attach copies of any two from the following: 1. A copy of an invoice from a major firearms distributor or manufacturer. (Feel free to block out the prices) 2. SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020 Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE ICYMI: HEADLINES FROM WEEK OF Celerant Integrates With AmChar Wholesale. Celerant Technology has announced a new partnership and integration with AmChar Wholesale. The integration seamlessly connects Celerant’s ATF-compliant point of sale, in-store kiosks and eCommerce platform with AmChar, enabling dealers to import product catalogs, streamline inventory replenishment, and offer more products in store and online with SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020 SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE RAPID DEFENSE: SPRINGFIELD The third top-selling new handgun on GunBroker.com in 2020, the Springfield Armory Hellcat has been on a tear since it was first introduced in 2019. The highest capacity micro 9mm handgun on the market, the Hellcat packs a big punch in a small package. Already available in standard and optics-ready (OSP) models with and without a red dot, Springfield has announced an updated and upgraded SHOOTING INDUSTRY MAGAZINE WHERE’S ALL THE AMMO? PART 1 2. Why Are There Still Bare Shelves? Comparing recent demand surges — such as those experienced after the tragic school shooting in Newtown (Dec. 2012) and in the run-up to the 2016 election — a defining characteristic of this one is the addition of 8.5 million first-time gun buyers. SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS JUNE 2021 The Best Of The West. The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. SHOOTING INDUSTRY MAGAZINE RANGE & RETAIL OPERATIONS POST Stating the obvious, the year of COVID brought about some huge changes in the way all retailers do business. What isn’t so obvious, however, is some of the changes have enhanced the way retailers — particularly gun stores — interact with their customers. SHOOTING INDUSTRY MAGAZINE JULY ARCHIVES Stay on top of industry threats. Sign-up now to get Shooting Industry Dealer Advantage Enews every week. SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020 SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE GET GOOD INSTRUMENTS & TRUST Sales & Data Provide Reference Point. This analogy carries to the shooting sports business world almost perfectly. If you’re just flying by the seat of your pants and aren’t using sales data and information to help guide your business decisions, then you’re probably — more often than not — flying through the clouds with no

instruments.

WHERE’S ALL THE AMMO? PART 1 2. Why Are There Still Bare Shelves? Comparing recent demand surges — such as those experienced after the tragic school shooting in Newtown (Dec. 2012) and in the run-up to the 2016 election — a defining characteristic of this one is the addition of 8.5 million first-time gun buyers. SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Sales & Safety: Pocket. Guns & Holsters. Compact and lightweight, the Ruger LCP II is designed to fit a variety of holsters. The textured grip frame provides a secure and comfortable grip for users. Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just

might

TETRA CUSTOM SHIELDS My custom shields arrived in an impressive hard case with a small carabiner linked carrier inside. The two color-coded molds (one for right, one for left) connected by a strap accept regular hearing aid batteries and came with extra wax traps. A FULL-COURT PRESS COMING? A Full-Court Press Coming? “The words of a president matter.”. Joe Biden has tweeted this phrase, used it during an October 2020 townhall appearance and in his response to the storming of the U.S. Capitol Hill in January. Following the Atlanta spa shootings and Boulder, Colo., grocery store shooting, President Biden’s words confirm what SHOOTING INDUSTRY MAGAZINE GETTING CUSTOMERS POLITICALLY The Changing Image Of Gun Owners. Over the past year, we’ve gained millions of new gun owners. Some of them might label themselves as Liberal, Libertarian, Independent and so forth. HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS JUNE 2021 The Best Of The West. The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. SHOOTING INDUSTRY MAGAZINE SUBSCRIBE INQUIRE NOW. The print version of Shooting Industry magazine is available To qualified FFL Dealers and select Law Enforcement

personnel only!

SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020 The launch of the “Roaring 2020s” has played out more like a cinematic drama than reality as the U.S. has lurched from one sensational scene to another. SHOOTING INDUSTRY MAGAZINE NEWSMAKERS: MAY 2021 ISSUE Buck Knives Names President. Buck Knives welcomed Lane Tobiassen as president where he assumed companywide leadership for all core business elements from sales, marketing, finance, product development

and operations.

SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Violence In Marriage. Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda.

AIRGUNS AND AIRBOWS

The airgun segment of outdoors sales has changed dramatically over the past 30 years or so. Little inexpensive guns for plinking still abound, but high-end airguns for target shooting and even hunting are a mainstay of the market. SHOOTING INDUSTRY MAGAZINE RAPID DEFENSE: SPRINGFIELD The third top-selling new handgun on GunBroker.com in 2020, the Springfield Armory Hellcat has been on a tear since it was first introduced in 2019. The highest capacity micro 9mm handgun on the market, the Hellcat packs a big punch in a small package. Already available in standard and optics-ready (OSP) models with and without a red dot, Springfield has announced an updated and upgraded SHOOTING INDUSTRY MAGAZINE AMMO, INC. TO BUY GUNBROKER.COM AMMO, Inc. (AMMO), an Arizona-based munition company best known for its STREAK Visual Ammunition line, has announced its intent to acquire online firearm marketplace GunBroker.com from IA Tech LLC. The transaction is reportedly worth $240 million. Founded in 1999 by entrepreneur Steve Urvan, GunBroker.com changed how firearms, ammunition and accessories were sold online. HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS JUNE 2021 The Best Of The West. The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. SHOOTING INDUSTRY MAGAZINE SUBSCRIBE INQUIRE NOW. The print version of Shooting Industry magazine is available To qualified FFL Dealers and select Law Enforcement

personnel only!

SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020 The launch of the “Roaring 2020s” has played out more like a cinematic drama than reality as the U.S. has lurched from one sensational scene to another. SHOOTING INDUSTRY MAGAZINE NEWSMAKERS: MAY 2021 ISSUE Buck Knives Names President. Buck Knives welcomed Lane Tobiassen as president where he assumed companywide leadership for all core business elements from sales, marketing, finance, product development

and operations.

SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Violence In Marriage. Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda.

AIRGUNS AND AIRBOWS

The airgun segment of outdoors sales has changed dramatically over the past 30 years or so. Little inexpensive guns for plinking still abound, but high-end airguns for target shooting and even hunting are a mainstay of the market. SHOOTING INDUSTRY MAGAZINE RAPID DEFENSE: SPRINGFIELD The third top-selling new handgun on GunBroker.com in 2020, the Springfield Armory Hellcat has been on a tear since it was first introduced in 2019. The highest capacity micro 9mm handgun on the market, the Hellcat packs a big punch in a small package. Already available in standard and optics-ready (OSP) models with and without a red dot, Springfield has announced an updated and upgraded SHOOTING INDUSTRY MAGAZINE AMMO, INC. TO BUY GUNBROKER.COM AMMO, Inc. (AMMO), an Arizona-based munition company best known for its STREAK Visual Ammunition line, has announced its intent to acquire online firearm marketplace GunBroker.com from IA Tech LLC. The transaction is reportedly worth $240 million. Founded in 1999 by entrepreneur Steve Urvan, GunBroker.com changed how firearms, ammunition and accessories were sold online. SHOOTING INDUSTRY MAGAZINE RANGE & RETAIL OPERATIONS POST Stating the obvious, the year of COVID brought about some huge changes in the way all retailers do business. What isn’t so obvious, however, is some of the changes have enhanced the way retailers — particularly gun stores — interact with their customers. SHOOTING INDUSTRY MAGAZINE SUBSCRIBE INQUIRE NOW. The print version of Shooting Industry magazine is available To qualified FFL Dealers and select Law Enforcement

personnel only!

SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS APRIL 2021 Winchester (618) 258-2000 winchester.com. The 6.8 Western cartridge was designed by Winchester and Browning to be the ultimate all-around long-range hunting and shooting cartridge. SHOOTING INDUSTRY MAGAZINE GET GOOD INSTRUMENTS & TRUST Sales & Data Provide Reference Point. This analogy carries to the shooting sports business world almost perfectly. If you’re just flying by the seat of your pants and aren’t using sales data and information to help guide your business decisions, then you’re probably — more often than not — flying through the clouds with no

instruments.

AIRGUNS AND AIRBOWS

The airgun segment of outdoors sales has changed dramatically over the past 30 years or so. Little inexpensive guns for plinking still abound, but high-end airguns for target shooting and even hunting are a mainstay of the market. SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020 Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air,

retailers were

SHOOTING INDUSTRY MAGAZINE WHERE’S ALL THE AMMO? PART 1 2. Why Are There Still Bare Shelves? Comparing recent demand surges — such as those experienced after the tragic school shooting in Newtown (Dec. 2012) and in the run-up to the 2016 election — a defining characteristic of this one is the addition of 8.5 million first-time gun buyers. TETRA CUSTOM SHIELDS My custom shields arrived in an impressive hard case with a small carabiner linked carrier inside. The two color-coded molds (one for right, one for left) connected by a strap accept regular hearing aid batteries and came with extra wax traps. SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just might be the single most popular place to SHOOTING INDUSTRY MAGAZINE GETTING CUSTOMERS POLITICALLY The Changing Image Of Gun Owners. Over the past year, we’ve gained millions of new gun owners. Some of them might label themselves as Liberal, Libertarian, Independent and so forth. HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE CURRENT ISSUE ARCHIVESSHOOTING INDUSTRY NEWSTIME MAGAZINE SPECIAL ISSUE 2020INDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINESHOOTING RANGE INDUSTRYFIREARMS INDUSTRY NEWS COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More! Click Here To View The February 2021 Digital Edition. January 2021 Digital Edition. • Priority Number One. • 20 on ’20. • Predicting 2021. • A New Playing

Field.

SHOOTING INDUSTRY MAGAZINE SUBSCRIBE GUN DEALERS ONLY. If you think you may qualify for a FREE Subscription, send an email to the address below that includes your name, store name, store address, FFL number and attach copies of any two from the following: 1. A copy of an invoice from a major firearms distributor or manufacturer. (Feel free to block out the prices) 2. SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020GUN INDUSTRY ECONOMIC IMPACTGUN INDUSTRY MARKETPLACEGUN INDUSTRY NEWSGUN INDUSTRY

NEWS AND RUMORS

Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020SHOOTING INDUSTRY NEWSFIREARMS INDUSTRY NEWSINDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINE SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Sales & Safety: Pocket. Guns & Holsters. Compact and lightweight, the Ruger LCP II is designed to fit a variety of holsters. The textured grip frame provides a secure and comfortable grip for users. Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just

might

COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE NEW HECKLER & KOCH LONG-SLIDE The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their VP9 pistol — the VP9L OR. In addition to the 2020 upgrades made to the VP9, including night sights and a factory optic cut for a red dot sight, the new VP9L OR also features a 5” barrel with O-ring bushing, extended slide assembly with HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE CURRENT ISSUE ARCHIVESSHOOTING INDUSTRY NEWSTIME MAGAZINE SPECIAL ISSUE 2020INDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINESHOOTING RANGE INDUSTRYFIREARMS INDUSTRY NEWS COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More! Click Here To View The February 2021 Digital Edition. January 2021 Digital Edition. • Priority Number One. • 20 on ’20. • Predicting 2021. • A New Playing

Field.

SHOOTING INDUSTRY MAGAZINE SUBSCRIBE GUN DEALERS ONLY. If you think you may qualify for a FREE Subscription, send an email to the address below that includes your name, store name, store address, FFL number and attach copies of any two from the following: 1. A copy of an invoice from a major firearms distributor or manufacturer. (Feel free to block out the prices) 2. SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020GUN INDUSTRY ECONOMIC IMPACTGUN INDUSTRY MARKETPLACEGUN INDUSTRY NEWSGUN INDUSTRY

NEWS AND RUMORS

Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020SHOOTING INDUSTRY NEWSFIREARMS INDUSTRY NEWSINDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINE SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Sales & Safety: Pocket. Guns & Holsters. Compact and lightweight, the Ruger LCP II is designed to fit a variety of holsters. The textured grip frame provides a secure and comfortable grip for users. Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just

might

COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE NEW HECKLER & KOCH LONG-SLIDE The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their VP9 pistol — the VP9L OR. In addition to the 2020 upgrades made to the VP9, including night sights and a factory optic cut for a red dot sight, the new VP9L OR also features a 5” barrel with O-ring bushing, extended slide assembly with SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS JUNE 2021 The Best Of The West. The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. SHOOTING INDUSTRY MAGAZINE NEWSMAKERS: MAY 2021 ISSUE It is a testament to the family’s commitment to make our company more robust and less vulnerable to fluctuations in our marketplace or the broader economy,” said CJ Buck, CEO and chairman of Buck Knives. Most recently, Tobiassen was president of the Firearms Division of American Outdoor Brands (Smith & Wesson).

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE CONTACT Stay on top of industry threats. Sign-up now to get Shooting Industry Dealer Advantage Enews every week. AMMUNITION & RELOADING TRENDS Eaddy: Our top-selling caliber for handgun would easily be 9mm. Second place is a close tie between .380 ACP and .45 Auto. For rifle, .223/5.56 has always been our front runner. 7.62×51/.308 follows, but 300 Blackout has grown quickly. The 12-ga. is our top-selling ammunition for shotguns. SHOOTINGINDUSTRY.COM shootingindustry.com SHOOTING INDUSTRY MAGAZINE FIRST WEBLEY & SCOTT MK IV A few months ago, we reported Webley & Scott Mk IV revolvers would be produced in India under the UK manufacturer’s Indian subsidiary, Webley & Scott India.Two years after establishing a new facility in northern India, the first revolvers are now rolling off the production

line.

SHOOTING INDUSTRY MAGAZINE WOMEN & THE COMPETITIVE Women & the Competitive Connection. The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented attention. Gun magazines covered major competitions, advertisements featured shooting athletes and even ESPN tapped into the allure of competitive shooters RESEARCH IN A TIME OF PLENTY The run on firearms and related accessories shows no signs of abating, but as. previous surges have taught us: they do end. Businesses that plan ahead during. this “time of plenty” will be a step ahead of the competition. Times are good. Sales of firearms and things that go on, in and around them have enjoyed a sustained period of strength. SHOOTING INDUSTRY MAGAZINE THE OLD GUY’S STILL GOT IT The old guy’s still got it, and 23-year-old dirtbag Gregory McCalium found out the hard way. Police in Botley, Oxford, England, reported that McCalium broke into the modest little home of 72-year-old Frank Corti with a knife, a bad attitude and not much information on his HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE CURRENT ISSUE ARCHIVESSHOOTING INDUSTRY NEWSTIME MAGAZINE SPECIAL ISSUE 2020INDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINESHOOTING RANGE INDUSTRYFIREARMS INDUSTRY NEWS COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More! Click Here To View The February 2021 Digital Edition. January 2021 Digital Edition. • Priority Number One. • 20 on ’20. • Predicting 2021. • A New Playing

Field.

SHOOTING INDUSTRY MAGAZINE SUBSCRIBE GUN DEALERS ONLY. If you think you may qualify for a FREE Subscription, send an email to the address below that includes your name, store name, store address, FFL number and attach copies of any two from the following: 1. A copy of an invoice from a major firearms distributor or manufacturer. (Feel free to block out the prices) 2. SHOOTING INDUSTRY MAGAZINE U.S. FIREARMS REPORT 2020GUN INDUSTRY ECONOMIC IMPACTGUN INDUSTRY MARKETPLACEGUN INDUSTRY NEWSGUN INDUSTRY

NEWS AND RUMORS

Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020SHOOTING INDUSTRY NEWSFIREARMS INDUSTRY NEWSINDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINE SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Sales & Safety: Pocket. Guns & Holsters. Compact and lightweight, the Ruger LCP II is designed to fit a variety of holsters. The textured grip frame provides a secure and comfortable grip for users. Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just

might

COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE NEW HECKLER & KOCH LONG-SLIDE The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their VP9 pistol — the VP9L OR. In addition to the 2020 upgrades made to the VP9, including night sights and a factory optic cut for a red dot sight, the new VP9L OR also features a 5” barrel with O-ring bushing, extended slide assembly with HOME - SHOOTING INDUSTRY MAGAZINEHANDGUNSGEAR & APPARELDISCOVERAIRGUNSREVOLVERSAMMUNITION Shooting Industry is the only trade magazine that reaches “consumer selected” Federal Firearms Licensed dealers. Since 1955 the industry has turned here first for news and more. SHOOTING INDUSTRY MAGAZINE CURRENT ISSUE ARCHIVESSHOOTING INDUSTRY NEWSTIME MAGAZINE SPECIAL ISSUE 2020INDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINESHOOTING RANGE INDUSTRYFIREARMS INDUSTRY NEWS COLUMNS: Personal Defense, Everyday Marketing, Arms & The Women, Industry Link, Industry News and More! Click Here To View The February 2021 Digital Edition. January 2021 Digital Edition. • Priority Number One. • 20 on ’20. • Predicting 2021. • A New Playing

Field.

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Early April, NSSF released its 2020 Firearm and Ammunition Economic Impact Report, revealing the firearm industry’s economic impact increased from $19.1 billion in 2008 to $60 billion in 2019 (213%). The number of full-time equivalent jobs rose 100% over SHOOTING INDUSTRY MAGAZINE SURVIVORS, NOT VICTIMS Dating isn’t the only place where violence happens. A woman who shared her nightmare and wants to remain unidentified was raped by her husband of almost 20 years. After a party, he viciously assaulted her in their bedroom. In all the years they were married, he never lifted a finger toward her in anger.

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE SHOT SHOW STANDOUTS 2020SHOOTING INDUSTRY NEWSFIREARMS INDUSTRY NEWSINDUSTRY PUBLICATIONSSHOTGUN NEWS MAGAZINE SHOT Show Standouts 2020. Just as it is every year, SHOT Show 2020 was busy and crowded. With only mild jitters about the impending impeachment hearings in the air, retailers were looking for ways to ramp up their business for 2020. After the show, Shooting Industry asked retailers and exhibitors about their show experience, what they

liked and

SHOOTING INDUSTRY MAGAZINE SALES & SAFETY: POCKET GUNS Sales & Safety: Pocket. Guns & Holsters. Compact and lightweight, the Ruger LCP II is designed to fit a variety of holsters. The textured grip frame provides a secure and comfortable grip for users. Pocket guns are incredibly popular, especially these days. If you follow online gun forums, you would easily gain the impression pockets just

might

COLT ANACONDA REJOINS THE SNAKE PIT Since 2017, Colt has been resurrecting its legendary Snake Gun series of revolvers. Seven serpents total, first to be re-released was the .38 Special Cobra, followed by the .357 Magnum King Cobra in 2019 and the larger .357 Python in 2020. Now, back by popular demand, Colt has announced the return of the large-frame, big-bore Anaconda. SHOOTING INDUSTRY MAGAZINE NEW HECKLER & KOCH LONG-SLIDE The mantra “bigger is better” doesn’t just apply to America. German small arms manufacturer, Heckler & Koch, has announced the latest variant of their VP9 pistol — the VP9L OR. In addition to the 2020 upgrades made to the VP9, including night sights and a factory optic cut for a red dot sight, the new VP9L OR also features a 5” barrel with O-ring bushing, extended slide assembly with SHOOTING INDUSTRY MAGAZINE NEW PRODUCTS JUNE 2021 The Best Of The West. The Best of the West’s Signature Series Long Range Muzzleloaders are available in .45- and .50-caliber, and shoot between 0.5 and 1 MOA at 550 yards. SHOOTING INDUSTRY MAGAZINE NEWSMAKERS: MAY 2021 ISSUE It is a testament to the family’s commitment to make our company more robust and less vulnerable to fluctuations in our marketplace or the broader economy,” said CJ Buck, CEO and chairman of Buck Knives. Most recently, Tobiassen was president of the Firearms Division of American Outdoor Brands (Smith & Wesson).

AIRGUNS AND AIRBOWS

Instead of pellets, airbows shoot full-length arrows and broadheads, driven by air instead of the release of a string the way a crossbow or vertical bow operates. Several companies are producing airbows, including Crosman and Umarex. Launched Jan. 2016, the SHOOTING INDUSTRY MAGAZINE CONTACT Stay on top of industry threats. Sign-up now to get Shooting Industry Dealer Advantage Enews every week. AMMUNITION & RELOADING TRENDS Eaddy: Our top-selling caliber for handgun would easily be 9mm. Second place is a close tie between .380 ACP and .45 Auto. For rifle, .223/5.56 has always been our front runner. 7.62×51/.308 follows, but 300 Blackout has grown quickly. The 12-ga. is our top-selling ammunition for shotguns. SHOOTINGINDUSTRY.COM shootingindustry.com SHOOTING INDUSTRY MAGAZINE FIRST WEBLEY & SCOTT MK IV A few months ago, we reported Webley & Scott Mk IV revolvers would be produced in India under the UK manufacturer’s Indian subsidiary, Webley & Scott India.Two years after establishing a new facility in northern India, the first revolvers are now rolling off the production

line.

SHOOTING INDUSTRY MAGAZINE WOMEN & THE COMPETITIVE Women & the Competitive Connection. The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented attention. Gun magazines covered major competitions, advertisements featured shooting athletes and even ESPN tapped into the allure of competitive shooters RESEARCH IN A TIME OF PLENTY The run on firearms and related accessories shows no signs of abating, but as. previous surges have taught us: they do end. Businesses that plan ahead during. this “time of plenty” will be a step ahead of the competition. Times are good. Sales of firearms and things that go on, in and around them have enjoyed a sustained period of strength. SHOOTING INDUSTRY MAGAZINE THE OLD GUY’S STILL GOT IT The old guy’s still got it, and 23-year-old dirtbag Gregory McCalium found out the hard way. Police in Botley, Oxford, England, reported that McCalium broke into the modest little home of 72-year-old Frank Corti with a knife, a bad attitude and not much information on his SHOOTING INDUSTRY MAGAZINE THE SHOOTING INDUSTRY'S BUSINESS MAGAZINE

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THE INDUSTRY’S BUSINESS MAGAZINE WOMEN & THE COMPETITIVE CONNECTION The NASCAR concept in advertising made its way into the firearms industry in the 1980s and ’90s. As a result, the shooting sports received unprecedented attention. Gun magazines covered major competitions, advertisements featured shooting athletes and even ESPN tapped into the allure of competitive shooters racing with firearms with competition-specific programming.

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6 OUT-OF-THE-BOX ALTERNATIVES TO LADIES’ NIGHT Whether offered monthly or weekly, ladies’ nights (or days) have become a commonplace offering at gun ranges throughout the country. So much so women have come to expect them as a standard offering. It’s time to step it up a notch and get more creative if you want to set yourself apart in the eyes of female consumers. Get your wheels turning with these out-of-the-box alternatives to the traditional ladies’ night at the range:

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WELCOMING WOMEN AT THE COUNTER There are an increasing number of women taking up self-defense, shooting sports and hunting — which adds sales for gun retailers. It behooves the dealer to make a concerted effort to welcome each customer who walks through the door. Step back a minute and think about how you or your customer service representatives are approaching women. What are your first thoughts when a woman comes to the counter on a solo mission (or with her husband or boyfriend) to buy a gun?

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ARE YOU PART OF THE SOLUTION? Most people are familiar with the phrase used in the title of this article, which I thought ended with “or are you part of the problem?” It turns out, however, this is actually often misquoted. The correct (entire) quote is: “There’s no more neutrality in the world. You either have to be part of the solution, or you’re going to be part of the problem.” Something else not commonly known is this quote came from Eldridge Cleaver, an American writer and early leader of the Black Panther Party.

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TAKING CONTROL: EMPOWERING DOMESTIC VIOLENCE SURVIVORS We as an industry and community, have come a long way from the initial influx of female firearm owners over the past decade. At first, the industry sought to solve many of the challenges women face simply via the “shrink it and pink it” approach, where both firearm and apparel manufacturers simply altered the sizes and added colors they thought women preferred (predominantly varying shades of pink and purple). Unfortunately, little apparent serious thought was given to female-centric changes.

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BUILD TRUST THROUGH AUTHENTIC CONNECTIONS Understanding Segments Of Future Female Gun Owners The DC Project Promotes Education Not Legislation THE NEW ENTREPRENEURS IN TIMES OF PANIC BUYING 2020 VISION: MORE WOMEN THRIVING TODAY YOUR FEMALE CUSTOMERS: WHAT THE DATA SAYS DON’T MISS OUT ON THIS WAVE TRACKING THE BUSINESS IMPACT OF COVID-19 INDUSTRY COMES TOGETHER TO SUPPORT COMMUNITIES ____________________

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