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GOOGLE SHOPPING CAMPAIGN MANAGEMENT Our success is entirely governed by your success, and that's why we can offer the most comprehensive and affordable Google Shopping management services in the entire e-commerce marketing industry that combines not only Shopping campaign management, but ECOMMERCE MARKETING BLOG Sales & Orders Now An Elite Microsoft Advertising Partner. By Tony Capetola on April 26, 2021. As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising. Continue Reading. VERIFY & CLAIM WEBSITE URL Copy the meta tag and paste it into a file (such as Notepad) or keep it Copied to your Clipboard. From your Shopify admin, go to Online Store > Themes. Find the theme you want to edit, and then click Actions > Edit code. In the Layout section, click theme.liquid to open the file in the online code editor. Paste the meta tag that you copiedon a
FEED TOOL | SALES & ORDERS HELP CENTER Supported Feed Attributes: BigCommerce. Breakdown of the attributes imported from your BigCommerce store and sent to channels such as Google, Microsoft Advertising, and SOCIAL COMMERCE: 8 BENEFITS FOR YOUR BUSINESS And businesses need to keep up. In case you’re still wondering why social commerce matters, here are some incredible benefits it has for businesses: 1. Drive Authentic Engagement. Social networks open the doors for two-way communication between brands and customers. It 5 WAYS COGNITIVE BIASES CAN BOOST YOUR E-COMMERCE CONVERSIONS Smart marketers can use cognitive biases to influence how customers feel about your online store. Used correctly, marketers can encourage potential buyers to make purchasing decisions more quickly and more frequently. In other words, using cognitive biases to your advantage can improve your conversion rates and boost your sales. CROSS-SELLING TO GET EVEN MORE VALUE FROM CUSTOMERS A few more quick stats before we move on: The probability of selling to an existing customer is anywhere from 3-14x higher than selling to a new one. In other words, your chances of cross-selling to an existing customer are better than the chances of making an initial sale to a new prospect. The cost of acquiring a new customer isanywhere from
HOW TO ADVERTISE ONLINE AND THE BEST DIGITAL PLATFORMS TO USE Google Shopping. Google Shopping is the only online advertising channel dedicated to e-commerce. While e-commerce stores can and should advertise across all of the channels mentioned above, Google Shopping lets stores target customers when they are searching withintent to buy.
HOW MVMT GREW FROM $1M TO $60M IN SALES IN LESS THAN FOUR But, here we are. Less than five years after the two partnered up in June of 2013, MVMT has: Sold over 1.5 million watches, sunglasses, and other similar products. Generated well over $100m in total revenue. Earned Shopify’s Build-a-Business award in the category of Jewelryand Crafts.
ECOMMERCE MARKETING PLATFORM FOR GOOGLE, BING, FACEBOOKPLATFORMSERVICESRESOURCESSHOPPING ADSBUY ON GOOGLESOCIAL ADS A partner you can trust. Sales & Orders is recognized as a leading solution by both Google Partners and Microsoft Advertising and the only 3-time, award-winning company for managing and optimizing Shopping campaigns. We are incredibly proud to be honored by our partners for our commitment to helping companies and people grow byway of our
GOOGLE SHOPPING CAMPAIGN MANAGEMENT Our success is entirely governed by your success, and that's why we can offer the most comprehensive and affordable Google Shopping management services in the entire e-commerce marketing industry that combines not only Shopping campaign management, but ECOMMERCE MARKETING BLOG Sales & Orders Now An Elite Microsoft Advertising Partner. By Tony Capetola on April 26, 2021. As we have just closed out the first quarter of 2021, our entire team here at S&O is immensely proud and excited to have been elevated to Elite Partner status with Microsoft Advertising. Continue Reading. VERIFY & CLAIM WEBSITE URL Copy the meta tag and paste it into a file (such as Notepad) or keep it Copied to your Clipboard. From your Shopify admin, go to Online Store > Themes. Find the theme you want to edit, and then click Actions > Edit code. In the Layout section, click theme.liquid to open the file in the online code editor. Paste the meta tag that you copiedon a
FEED TOOL | SALES & ORDERS HELP CENTER Supported Feed Attributes: BigCommerce. Breakdown of the attributes imported from your BigCommerce store and sent to channels such as Google, Microsoft Advertising, and SOCIAL COMMERCE: 8 BENEFITS FOR YOUR BUSINESS And businesses need to keep up. In case you’re still wondering why social commerce matters, here are some incredible benefits it has for businesses: 1. Drive Authentic Engagement. Social networks open the doors for two-way communication between brands and customers. It 5 WAYS COGNITIVE BIASES CAN BOOST YOUR E-COMMERCE CONVERSIONS Smart marketers can use cognitive biases to influence how customers feel about your online store. Used correctly, marketers can encourage potential buyers to make purchasing decisions more quickly and more frequently. In other words, using cognitive biases to your advantage can improve your conversion rates and boost your sales. CROSS-SELLING TO GET EVEN MORE VALUE FROM CUSTOMERS A few more quick stats before we move on: The probability of selling to an existing customer is anywhere from 3-14x higher than selling to a new one. In other words, your chances of cross-selling to an existing customer are better than the chances of making an initial sale to a new prospect. The cost of acquiring a new customer isanywhere from
HOW TO ADVERTISE ONLINE AND THE BEST DIGITAL PLATFORMS TO USE Google Shopping. Google Shopping is the only online advertising channel dedicated to e-commerce. While e-commerce stores can and should advertise across all of the channels mentioned above, Google Shopping lets stores target customers when they are searching withintent to buy.
HOW MVMT GREW FROM $1M TO $60M IN SALES IN LESS THAN FOUR But, here we are. Less than five years after the two partnered up in June of 2013, MVMT has: Sold over 1.5 million watches, sunglasses, and other similar products. Generated well over $100m in total revenue. Earned Shopify’s Build-a-Business award in the category of Jewelryand Crafts.
ABOUT US | SALES AND ORDERS Recognized by Google, Microsoft Advertising, BigCommerce, and more, Sales & Orders is the leading platform and team for helping ecommerce merchants grow and succeed online. By bridging the gap between technological innovation and human expertise, we've been able to help thousands of store owners from around the globe exceed their goals intheir
GOOGLE SHOPPING CAMPAIGN MANAGEMENT Our success is entirely governed by your success, and that's why we can offer the most comprehensive and affordable Google Shopping management services in the entire e-commerce marketing industry that combines not only Shopping campaign management, but SALES & ORDERS HELP CENTER DIY Guides & FAQs. 63 articles in this collection. Written by TonyCapetola.
GOOGLE MERCHANT CENTER, PAYPAL, AND FREE SHOPPING LISTINGS Tony Capetola. Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning companyand platform.
HOW MVMT GREW FROM $1M TO $60M IN SALES IN LESS THAN FOUR But, here we are. Less than five years after the two partnered up in June of 2013, MVMT has: Sold over 1.5 million watches, sunglasses, and other similar products. Generated well over $100m in total revenue. Earned Shopify’s Build-a-Business award in the category of Jewelryand Crafts.
TARGET & BID VS. BID ONLY: HOW EACH AFFECTS YOUR GOOGLE User A who clicked on your ad yesterday and searched for you again today will be bid on at $2, while user B who is searching for sneakers for the first time today will be bid on at $1 in the same campaign. This is where the difference lies between the two options. Bid only allows you to continue bidding at your pre-set max CPC bid to everyone HOW TO ADVERTISE ONLINE AND THE BEST DIGITAL PLATFORMS TO USE Google Shopping. Google Shopping is the only online advertising channel dedicated to e-commerce. While e-commerce stores can and should advertise across all of the channels mentioned above, Google Shopping lets stores target customers when they are searching withintent to buy.
BING'S FREE PRODUCT LISTINGS THROUGH MICROSOFT ADVERTISING Free Product Listings on Bing are currently available to those who have a Microsoft Merchant Center store with approved products - the program will continue to expand over the course of 2020 starting in the United States. United Kingdom, Canada, Australia, France, and Germany are among the countries where Bing's Free Product Listings onthe
A GUIDE TO CREATING AN AFFILIATE PROGRAM FOR YOUR With an affiliate program you can get more customers for less effort by leveraging the experience of other marketers. Read on to learn how to set up an affiliate program for your ecommerce store and get tips on how to make it one of your best customer acquisition channels. GOOGLE SHOPPING CRACKING DOWN ON ENHANCED FREE LISTINGS Tony Capetola. Tony is the VP of Marketing here at Sales & Orders, along with heading up the inbound and customer marketing teams, Tony also oversees partnerships and branding for our award-winning companyand platform.
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DRIVE MORE, FOR LESS LET US DO THE HARD WORK OF LISTING YOUR PRODUCTS ON RETAIL CHANNELS AND DRIVING TRAFFIC TO YOUR STORE THROUGH OUR AFFILIATE MARKETING PROGRAM'S PUBLISHERS Learn more about Affiliate Marketing__ OVERTAKE YOUR COMPETITORS WITH OUR REPRICER YOU CAN ENSURE THAT YOUR PRODUCT OFFERS ARE ALWAYS THE MOST ATTRACTIVE ON SEARCH, SOCIAL, AND MOST IMPORTANTLY YOUR OWNSTOREFONT
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"We couldn't be happier with the results. Sales & Orders has given us a winning strategy for Facebook and Instagram ads that we can rely onday after day."
Dean Goebel President, CFO, COOBB Wheels
"It has been a phenomenal 8 years and running working with Sales & Orders. Complete night and day compared to where we were in thebeginning."
Dan Sirota Owner
Brands Cycle & Fitness “It has been a game changer for us with the current result of our ads by using Sales & Orders. The software is very easy to use and manage after learning.” July Lv Co-Founder, OwnerActive Baby
"I am not only impressed with our sales growth but impressed with their team's attention to detail and creativity when it comes to improving our ad campaigns." Ali von Paris Founder, CEORoute One Apparel
"I can’t tell you how many times their staff has made suggestions or given advice outside of the scope of their job, just to provide ahelping hand."
Brent Tyson Digital Marketing ManagerBaltic Networks
"Sales & Orders has been incredible to partner with. They are innovative and help to get the most out of the Microsoft Ads APIs and technology for their customers." Maurico Orantes Director of Partner Development Microsoft Search Advertising “Through our partnership with Sales & Orders, BigCommerce merchants have access to a world-class solution for ecommerce marketing andadvertising.”
Brent Bellm Chief Executive OfficerBigCommerce
"Before S&O we struggled to achieve our desired results with Google Shopping. Now, for the first time ever, we are consistently achievinga positive return."
Jeremy Martinez Director Digital MarketingSkullcandy
“Since working with S&O we've been able to increase our spend on Google and Bing over 500% while maintaining a very strongprofitability.”
Aaron Wallace Digital Marketing ManagerInspire Uplift
"We couldn't be happier with the results. Sales & Orders has given us a winning strategy for Facebook and Instagram ads that we can rely onday after day."
Dean Goebel President, CFO, COOBB Wheels
"It has been a phenomenal 8 years and running working with Sales & Orders. Complete night and day compared to where we were in thebeginning."
Dan Sirota Owner
Brands Cycle & Fitness “It has been a game changer for us with the current result of our ads by using Sales & Orders. The software is very easy to use and manage after learning.” July Lv Co-Founder, OwnerActive Baby
"I am not only impressed with our sales growth but impressed with their team's attention to detail and creativity when it comes to improving our ad campaigns." Ali von Paris Founder, CEORoute One Apparel
"I can’t tell you how many times their staff has made suggestions or given advice outside of the scope of their job, just to provide ahelping hand."
Brent Tyson Digital Marketing ManagerBaltic Networks
"Sales & Orders has been incredible to partner with. They are innovative and help to get the most out of the Microsoft Ads APIs and technology for their customers." Maurico Orantes Director of Partner Development Microsoft Search Advertising “Through our partnership with Sales & Orders, BigCommerce merchants have access to a world-class solution for ecommerce marketing andadvertising.”
Brent Bellm Chief Executive OfficerBigCommerce
"Before S&O we struggled to achieve our desired results with Google Shopping. Now, for the first time ever, we are consistently achievinga positive return."
Jeremy Martinez Director Digital MarketingSkullcandy
“Since working with S&O we've been able to increase our spend on Google and Bing over 500% while maintaining a very strongprofitability.”
Aaron Wallace Digital Marketing ManagerInspire Uplift
"We couldn't be happier with the results. Sales & Orders has given us a winning strategy for Facebook and Instagram ads that we can rely onday after day."
Dean Goebel President, CFO, COOBB Wheels
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