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ROSENFELD MEDIA
Rosenfeld Media - Unequaled user experience expertise, in print and in person. Creators of DesignOps Summit and Enterprise ExperienceConference.
DESIGN AT SCALE 2021 You should attend if you’re struggling to improve experiences in and for huge, bureaucratic enterprises weighed down by frustrating complexity, political dysfunction, and years of design debt. We’ve exhaustively researched and highly curated the Design at Scale 2021 program, and prepared the speakers for months. Now all we need is you! ADVANCING RESEARCH 2021 Advancing Research 2021 March 10-12—a Rosenfeld Media virtual conference. A ground-breaking conference created by researchers for researchers. Join our free community for 2022 conference updates DESIGNOPS SUMMIT 2020 DesignOps Summit 2020 October 21-23—a Rosenfeld Media virtual conference. The industry-defining event for people who build and manage design operations. 2020 was all about resilience: how DesignOps enables designers, design teams, and organizations to adapt, survive,and thrive.
DESIGN FOR CARE
Sam Basta, MD, MMM, FACP, CPE, Founder of Healthcare Innovation by Design. This useful book offers an approach to introducing and integrating human-centered design and systems thinking for future healthcare experiences, with numerous cases of relevant methods, tools, and techniques. Design for Care is simultaneously pragmatic andforward thinking.
BUILD BETTER PRODUCTS Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience. Hear author Laura Klein on TheRosenfeld Review
THE USER'S JOURNEY
ISBN: 1-933820-31-4. Digital ISBN: 1-933820-36-5. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, andtest a
DESIGN AT SCALE 2021 1 day ago · Kit Unger is the VP of Product Design at MURAL, a visual collaboration tool that enables innovation at scale. She is a serial “rapid growth leader” who has made a career of building in-house UX teams from the ground up. PERSONAS FOR ACCESSIBLE UX Personas for Accessible UX. Posted on January 15, 2014 by Whitney Quesenbery | 4 comments. This page has a quick introduction to the personas we created for this book. The full version of the personas with more details about them and their stories will be posted over thenext few weeks.
PORTIGALCONSULTING SAMPLE SCREENER Portigal Consulting LLC 415.894.2001 2311 Palmetto Avenue Suite D1 Pacifica, CA 94044 www.portigal.com Sample Screener Name _____ Phone(H) _____
ROSENFELD MEDIA
Rosenfeld Media - Unequaled user experience expertise, in print and in person. Creators of DesignOps Summit and Enterprise ExperienceConference.
DESIGN AT SCALE 2021 You should attend if you’re struggling to improve experiences in and for huge, bureaucratic enterprises weighed down by frustrating complexity, political dysfunction, and years of design debt. We’ve exhaustively researched and highly curated the Design at Scale 2021 program, and prepared the speakers for months. Now all we need is you! ADVANCING RESEARCH 2021 Advancing Research 2021 March 10-12—a Rosenfeld Media virtual conference. A ground-breaking conference created by researchers for researchers. Join our free community for 2022 conference updates DESIGNOPS SUMMIT 2020 DesignOps Summit 2020 October 21-23—a Rosenfeld Media virtual conference. The industry-defining event for people who build and manage design operations. 2020 was all about resilience: how DesignOps enables designers, design teams, and organizations to adapt, survive,and thrive.
DESIGN FOR CARE
Sam Basta, MD, MMM, FACP, CPE, Founder of Healthcare Innovation by Design. This useful book offers an approach to introducing and integrating human-centered design and systems thinking for future healthcare experiences, with numerous cases of relevant methods, tools, and techniques. Design for Care is simultaneously pragmatic andforward thinking.
BUILD BETTER PRODUCTS Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience. Hear author Laura Klein on TheRosenfeld Review
THE USER'S JOURNEY
ISBN: 1-933820-31-4. Digital ISBN: 1-933820-36-5. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, andtest a
DESIGN AT SCALE 2021 1 day ago · Kit Unger is the VP of Product Design at MURAL, a visual collaboration tool that enables innovation at scale. She is a serial “rapid growth leader” who has made a career of building in-house UX teams from the ground up. PERSONAS FOR ACCESSIBLE UX Personas for Accessible UX. Posted on January 15, 2014 by Whitney Quesenbery | 4 comments. This page has a quick introduction to the personas we created for this book. The full version of the personas with more details about them and their stories will be posted over thenext few weeks.
PORTIGALCONSULTING SAMPLE SCREENER Portigal Consulting LLC 415.894.2001 2311 Palmetto Avenue Suite D1 Pacifica, CA 94044 www.portigal.com Sample Screener Name _____ Phone(H) _____
ROSENFELD MEDIA UX BOOKS The Jobs To Be Done Playbook. Align Your Markets, Organization, and Strategy Around Customer Needs. By Jim Kalbach. Published: April 2020. Paperback + Free Ebooks: $ 39.99. Ebooks only: $ 33.99. ENTERPRISE EXPERIENCE 2020 Enterprise Experience is now Design at Scale. Join us June 9-11, 2021. DESIGN AT SCALE 2021 Theme 1: Ensuring Craft on a Massive Scale. Making, building, shaping, refining—it’s the fundamental aspects of design craft that matter. And they become even more critical when dealing with millions of users, hundreds of thousands of objects in a database, or DESIGN AT SCALE 2021 The Lost Year. The pandemic made it painfully clear that the failure of critical public services causes real harm, both physical and financial. Our healthcare system is being overwhelmed, millions are pouring onto unemployment, and we’ve seen an unprecedented number of DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Jacqueline Gordon and Andrew Heber, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Cooking Class with Chef Sohui Kim. Join your fellow Design at Scale 2021 conference attendees for a hands-on cooking class with Chef Sohui Kim, making her famous “Throw-Down Dumplings” long featured on her menu at The Good Fork Restaurant in Red Hook. DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Jasmine Toy and Cynthia Kaschub, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Stay informed with updates about the conference. Links. Privacy Policy; Code of Conduct; Rosenfeld Media DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Nepunnee Birondo and Red Dolan, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Jacqueline Gordon is a user experience professional with experience as a hybrid researcher and designer. She has worked with a wide range of clients including Fortune 500 companies, multinational advertising agencies, governmental departments, educational publishing and startups. Jacqueline is experienced in digital design but is also interested in designing at the intersection of the physicalROSENFELD MEDIA
Rosenfeld Media - Unequaled user experience expertise, in print and in person. Creators of DesignOps Summit and Enterprise ExperienceConference.
DESIGN AT SCALE 2021 You should attend if you’re struggling to improve experiences in and for huge, bureaucratic enterprises weighed down by frustrating complexity, political dysfunction, and years of design debt. We’ve exhaustively researched and highly curated the Design at Scale 2021 program, and prepared the speakers for months. Now all we need is you! ADVANCING RESEARCH 2021 Advancing Research 2021 March 10-12—a Rosenfeld Media virtual conference. A ground-breaking conference created by researchers for researchers. Join our free community for 2022 conference updates DESIGNOPS SUMMIT 2020 DesignOps Summit 2020 October 21-23—a Rosenfeld Media virtual conference. The industry-defining event for people who build and manage design operations. 2020 was all about resilience: how DesignOps enables designers, design teams, and organizations to adapt, survive,and thrive.
DESIGN FOR CARE
Sam Basta, MD, MMM, FACP, CPE, Founder of Healthcare Innovation by Design. This useful book offers an approach to introducing and integrating human-centered design and systems thinking for future healthcare experiences, with numerous cases of relevant methods, tools, and techniques. Design for Care is simultaneously pragmatic andforward thinking.
BUILD BETTER PRODUCTS Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience. Hear author Laura Klein on TheRosenfeld Review
THE USER'S JOURNEY
ISBN: 1-933820-31-4. Digital ISBN: 1-933820-36-5. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, andtest a
DESIGN AT SCALE 2021 20 hours ago · Kit Unger is the VP of Product Design at MURAL, a visual collaboration tool that enables innovation at scale. She is a serial “rapid growth leader” who has made a career of building in-house UX teams from the ground up. PERSONAS FOR ACCESSIBLE UX Personas for Accessible UX. Posted on January 15, 2014 by Whitney Quesenbery | 4 comments. This page has a quick introduction to the personas we created for this book. The full version of the personas with more details about them and their stories will be posted over thenext few weeks.
PORTIGALCONSULTING SAMPLE SCREENER Portigal Consulting LLC 415.894.2001 2311 Palmetto Avenue Suite D1 Pacifica, CA 94044 www.portigal.com Sample Screener Name _____ Phone(H) _____
ROSENFELD MEDIA
Rosenfeld Media - Unequaled user experience expertise, in print and in person. Creators of DesignOps Summit and Enterprise ExperienceConference.
DESIGN AT SCALE 2021 You should attend if you’re struggling to improve experiences in and for huge, bureaucratic enterprises weighed down by frustrating complexity, political dysfunction, and years of design debt. We’ve exhaustively researched and highly curated the Design at Scale 2021 program, and prepared the speakers for months. Now all we need is you! ADVANCING RESEARCH 2021 Advancing Research 2021 March 10-12—a Rosenfeld Media virtual conference. A ground-breaking conference created by researchers for researchers. Join our free community for 2022 conference updates DESIGNOPS SUMMIT 2020 DesignOps Summit 2020 October 21-23—a Rosenfeld Media virtual conference. The industry-defining event for people who build and manage design operations. 2020 was all about resilience: how DesignOps enables designers, design teams, and organizations to adapt, survive,and thrive.
DESIGN FOR CARE
Sam Basta, MD, MMM, FACP, CPE, Founder of Healthcare Innovation by Design. This useful book offers an approach to introducing and integrating human-centered design and systems thinking for future healthcare experiences, with numerous cases of relevant methods, tools, and techniques. Design for Care is simultaneously pragmatic andforward thinking.
BUILD BETTER PRODUCTS Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience. Hear author Laura Klein on TheRosenfeld Review
THE USER'S JOURNEY
ISBN: 1-933820-31-4. Digital ISBN: 1-933820-36-5. Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, andtest a
DESIGN AT SCALE 2021 20 hours ago · Kit Unger is the VP of Product Design at MURAL, a visual collaboration tool that enables innovation at scale. She is a serial “rapid growth leader” who has made a career of building in-house UX teams from the ground up. PERSONAS FOR ACCESSIBLE UX Personas for Accessible UX. Posted on January 15, 2014 by Whitney Quesenbery | 4 comments. This page has a quick introduction to the personas we created for this book. The full version of the personas with more details about them and their stories will be posted over thenext few weeks.
PORTIGALCONSULTING SAMPLE SCREENER Portigal Consulting LLC 415.894.2001 2311 Palmetto Avenue Suite D1 Pacifica, CA 94044 www.portigal.com Sample Screener Name _____ Phone(H) _____
ROSENFELD MEDIA UX BOOKS The Jobs To Be Done Playbook. Align Your Markets, Organization, and Strategy Around Customer Needs. By Jim Kalbach. Published: April 2020. Paperback + Free Ebooks: $ 39.99. Ebooks only: $ 33.99. ENTERPRISE EXPERIENCE 2020 Enterprise Experience is now Design at Scale. Join us June 9-11, 2021. DESIGN AT SCALE 2021 Theme 1: Ensuring Craft on a Massive Scale. Making, building, shaping, refining—it’s the fundamental aspects of design craft that matter. And they become even more critical when dealing with millions of users, hundreds of thousands of objects in a database, or DESIGN AT SCALE 2021 The Lost Year. The pandemic made it painfully clear that the failure of critical public services causes real harm, both physical and financial. Our healthcare system is being overwhelmed, millions are pouring onto unemployment, and we’ve seen an unprecedented number of DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Jacqueline Gordon and Andrew Heber, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Cooking Class with Chef Sohui Kim. Join your fellow Design at Scale 2021 conference attendees for a hands-on cooking class with Chef Sohui Kim, making her famous “Throw-Down Dumplings” long featured on her menu at The Good Fork Restaurant in Red Hook. DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Jasmine Toy and Cynthia Kaschub, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Stay informed with updates about the conference. Links. Privacy Policy; Code of Conduct; Rosenfeld Media DESIGN AT SCALE 2021 We’re a small group of practitioners who are attending the Design at Scale Conference “together” (via Slack and Zoom). With the help of our facilitators, Nepunnee Birondo and Red Dolan, we’ll work together to establish our common goals before the conference starts, check-in each new day, and revisit our learning goals just after theconference
DESIGN AT SCALE 2021 Jacqueline Gordon is a user experience professional with experience as a hybrid researcher and designer. She has worked with a wide range of clients including Fortune 500 companies, multinational advertising agencies, governmental departments, educational publishing and startups. Jacqueline is experienced in digital design but is also interested in designing at the intersection of the physical* Cart
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MULTIPURPOSE COMMUNICATION & UX RESEARCH MARKETING WITH MOLLY FARGOTSTEIN: DESIGNOPS VIDEOCONFERENCE Calls are open to all community members. Join here for invitations: https://rosenfeldmedia.com/designops-community/ Despite our clear value in informing product and advocating for our customers, UX Research (UXR) tends to have a lot to prove within most companies. Whether it’s our value, knowledge, or definition, there are information-holes about UXR that need to be filled. Not only that, but we have a lot to share with the rest of our company. We want to be sure that our insights are heard. With zero marketing experience, I (alongside our Centralized Research Team) took a stab at rebranding and marketing our UX Research (UXR) team with sincere intention. Collecting lessons and dodging roadblocks along the way, we tested and evolved different methods set out to evangelize UX Research insights, share findings between teams, define and demystify UX Research and prove value for UXR throughout the company. What does that even look like? Molly will tell you.About Molly
Molly Fargotstein has been working at Mailchimp for a tad under two years. In that time, she’s served as the UX Research Coordinator, continually finding ways to optimize recruitment efforts, streamline procedures, and maximize the evangelization of UX Research’s insights and impact throughout the company. Now, as Mailchimp’s Associate Research Operations Manager, she’s honed her current ResOps focus into three pillars: Recruitment, Knowledge Management, and UX Research Marketing and Communications. Of course, she has a life outside of Mailchimp, where she bakes, writes essays, makes cocktails, and plays with her (2 year old) puppy, Clementine.__ 74 __ 0
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PEOPLE, NOT PETRI DISHES: STORIES FROM A RESEARCH RECRUITER WITH SARITGEERTJESN
TOPIC: Less than a year ago, we opened an in-house participant recruitment service at Atlassian, a 3,000+ employees tech company, for anyone who wanted to do research. During that year, the Research Recruitment team grew to two people and serviced over 150 people who do research. In this talk, I will share what our main learnings were, the pitfalls of opening a free-for-all recruitment service, and some of my top participant recruitment tips. Videoconferences recordings are available to all members of our DesignOps Community. Not a member? Sign up here: https://rosenfeldmedia.com/designops-community/ABOUT SARIT
Sarit Geertjes has been working in the Atlassian Research Ops team in Sydney for a little under a year, with her main focus on designing a participant recruitment service. Prior to Atlassian, she worked as a Participant Recruitment Coordinator at Google for two years and has a background in Social Psychology, HR, and Customer Service. Who knew that this mix would perfectly lead up to a career in Research Ops? High on Sarit’s list of personal values are kindness and compassion, which is how she approaches recruiting participants for research, and in designing a self-service process for the Researchers at Atlassian. In her personal life, Sarit enjoys the (usually) beautiful Sydney weather coming from the cold Netherlands, watches many a drag show, and dabbles in yoga and pilates.__ 33 __ 0
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CARD SORTING - ROSENFELD MEDIA "Donna Spencer’s done an amazing job explaining (in easy-to-understand terms) what every designer, architect, and researcher should know about the ins-and-outs of card sorting. (You might need to buy two copies, because I guarantee someone will borrow your first copy and never return it.)" - Jared M. Spool__ 2
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LEADING WITH DESIGN OPERATIONS PAST AND PRESENT WITH BOB BAXLEY: DESIGNOPS COMMUNITY VIDEOCONFERENCE Bob Baxley and DesignOps community co-curator Alison Rand discuss why it’s so hard to hire designers and the criticality of advocacy for the profession in order to attract emerging talent, the myth of the unicorn designer, and in light of all of this why companies are wrong to fight back against the idea of remote design teams. Videoconference recording: “Leading with Design Operations past and present” with Bob Baxley, December 19, 4pm ET Videoconferences and recordings of past sessions are open to all members of the Rosenfeld Media DesignOps Community. Not a member? Sign up here: https://rosenfeldmedia.com/designops-community/About Bob
Bob Baxley is a designer, advisor, mentor, and advocate that has built, managed, and led teams at some of Silicon Valley’s most notable companies. With a career spanning three decades, Bob’s work at Apple, Pinterest, Yahoo!, and elsewhere has touched hundreds of millions users around the world through search, social media, e-commerce, fintech, and productivity apps. Currently, Bob advocates for programs and organizations that are helping to recruit and inspire the next generation of designers.__ 67 __ 0
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