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GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
A PRODUCT CANVAS FOR AGILE PRODUCT MANAGEMENT, LEAN UXSEE MORE ONROMANPICHLER.COM
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal. UX SKILLS FOR PRODUCT OWNERS AND PRODUCT MANAGERS Maximising Value. I often get asked how much product owners and product manager should know about user experience (UX) design and who should do the UX work on an agile team. To answer this question, let’s reflect on what product people re responsible: to ensure that your product creates the desired value for the users and for thebusiness.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that help THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
A PRODUCT CANVAS FOR AGILE PRODUCT MANAGEMENT, LEAN UXSEE MORE ONROMANPICHLER.COM
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal. UX SKILLS FOR PRODUCT OWNERS AND PRODUCT MANAGERS Maximising Value. I often get asked how much product owners and product manager should know about user experience (UX) design and who should do the UX work on an agile team. To answer this question, let’s reflect on what product people re responsible: to ensure that your product creates the desired value for the users and for thebusiness.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great THE PRODUCT OWNER GUIDE The Product Owner Guide. This brief guide offer a concise explanation of the product owner role including responsibilities, skills, and scaling approaches. Download it now, and improve the way you apply theproduct owner role!
A BRIEF GUIDE TO PRODUCT DISCOVERY A Brief Guide to Product Discovery. Published on 6th October 2020. By Roman Pichler Read all of Roman Pichler's articles. When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it's not uncommon that companies lack an effective product discovery approach. This articleoffers help.
THE PRODUCT STRATEGY CYCLE It’s a model of an iterative process that systematically links the product strategy with the product roadmap, the product backlog, the development work, and the key performance indicators (KPIs). In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. ELEMENTS OF AN EFFECTIVE PRODUCT STRATEGY The product strategy is not a static, fixed statement or document that you create for a new product. It changes as your product grows and matures. The following picture shows the product life cycle with four key events: launch, product-market fit, life cycle extension, and end of life. The strategy for a new product should first help you get to WORKING WITH AN AGILE PRODUCT ROADMAP A product roadmap is a high-level plan that describes how the product is likely to grow. It allows you to express where you want to take your product, and why it’s worthwhile investing in it. An agile product roadmap also facilitates learning and change. A great way to achieve these objectives is to employ a goal-oriented roadmap – a WORKING WITH THE GO PRODUCT ROADMAP Working with the GO Product Roadmap. Published on 14th January 2014. By Roman Pichler Read all of Roman Pichler's articles. The GO product roadmap is a goal-oriented product planning tool designed to work with Lean Startup and Scrum. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. SIX TYPES OF PRODUCT OWNERS Overview. The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates.; A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. THE GO PRODUCT ROADMAP The GO Product Roadmap. The product roadmap is an important product management tool. But effectively applying it can be challenging. Roadmaps are too often focused on features. This can make it hard to achieve agreement and alignment, and it can result in a plan that is too detailed and prone to change. This post introduces a new product STRATEGIC OPTIONS FOR MATURE PRODUCTS By Roman Pichler Read all of Roman Pichler's articles. Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into acash cow.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that help THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
A PRODUCT CANVAS FOR AGILE PRODUCT MANAGEMENT, LEAN UXSEE MORE ONROMANPICHLER.COM
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal. UX SKILLS FOR PRODUCT OWNERS AND PRODUCT MANAGERS Maximising Value. I often get asked how much product owners and product manager should know about user experience (UX) design and who should do the UX work on an agile team. To answer this question, let’s reflect on what product people re responsible: to ensure that your product creates the desired value for the users and for thebusiness.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that help THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
A PRODUCT CANVAS FOR AGILE PRODUCT MANAGEMENT, LEAN UXSEE MORE ONROMANPICHLER.COM
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal. UX SKILLS FOR PRODUCT OWNERS AND PRODUCT MANAGERS Maximising Value. I often get asked how much product owners and product manager should know about user experience (UX) design and who should do the UX work on an agile team. To answer this question, let’s reflect on what product people re responsible: to ensure that your product creates the desired value for the users and for thebusiness.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great THE PRODUCT OWNER GUIDE The Product Owner Guide. This brief guide offer a concise explanation of the product owner role including responsibilities, skills, and scaling approaches. Download it now, and improve the way you apply theproduct owner role!
A BRIEF GUIDE TO PRODUCT DISCOVERY A Brief Guide to Product Discovery. Published on 6th October 2020. By Roman Pichler Read all of Roman Pichler's articles. When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it's not uncommon that companies lack an effective product discovery approach. This articleoffers help.
THE PRODUCT STRATEGY CYCLE It’s a model of an iterative process that systematically links the product strategy with the product roadmap, the product backlog, the development work, and the key performance indicators (KPIs). In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. ELEMENTS OF AN EFFECTIVE PRODUCT STRATEGY The product strategy is not a static, fixed statement or document that you create for a new product. It changes as your product grows and matures. The following picture shows the product life cycle with four key events: launch, product-market fit, life cycle extension, and end of life. The strategy for a new product should first help you get to WORKING WITH AN AGILE PRODUCT ROADMAP A product roadmap is a high-level plan that describes how the product is likely to grow. It allows you to express where you want to take your product, and why it’s worthwhile investing in it. An agile product roadmap also facilitates learning and change. A great way to achieve these objectives is to employ a goal-oriented roadmap – a WORKING WITH THE GO PRODUCT ROADMAP Working with the GO Product Roadmap. Published on 14th January 2014. By Roman Pichler Read all of Roman Pichler's articles. The GO product roadmap is a goal-oriented product planning tool designed to work with Lean Startup and Scrum. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. SIX TYPES OF PRODUCT OWNERS Overview. The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates.; A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. THE GO PRODUCT ROADMAP The GO Product Roadmap. The product roadmap is an important product management tool. But effectively applying it can be challenging. Roadmaps are too often focused on features. This can make it hard to achieve agreement and alignment, and it can result in a plan that is too detailed and prone to change. This post introduces a new product STRATEGIC OPTIONS FOR MATURE PRODUCTS By Roman Pichler Read all of Roman Pichler's articles. Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into acash cow.
ROMAN’S PRODUCT MANAGEMENT FRAMEWORK It consists of six core knowledge areas in the middle and six supporting areas on the outside. Having solid skills in the core areas is usually important to do a great EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that helpGO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. A BRIEF GUIDE TO PRODUCT DISCOVERY SIX TYPES OF PRODUCT OWNERS MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
10 SCALING TIPS FOR PRODUCT PEOPLE 3 Build an MVP. Another great way to reduce the need to scale is launching a minimum viable product (MVP). Such a product typically requires less time and fewer people to develop than a more ambitious, feature-rich one. What’s more, it can be easier adapted to the market response in order to achieve product-market fit. THE SPRINT GOAL TEMPLATE The Sprint Goal Template. Working with sprint goals is a powerful practice. They define the reason for carrying out a sprint, and they provide a shared objective. Unfortunately, many product owners and agile teams either don’t use sprint goals or apply them ineffectively: Sprint goals often state the stories to be implementedrather than the
CHOOSING THE RIGHT AGILE PILOT PROJECT Published on 1st April 2011. By Roman Pichler Read all of Roman Pichler's articles. “Which project is best suited to pilot Agile?” is a question I get regularly asked. This blog post discusses the following six criteria that help you select the right agile pilot project: small, important, independent, collocated, software only, andnew
WRITING GREAT USER STORIES Contact details: +44 (0) 7974 203772 roman.pichler@romanpichler.com @romanpichler www.romanpichler.com www.allthingsproductowner.com HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that helpGO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. A BRIEF GUIDE TO PRODUCT DISCOVERY SIX TYPES OF PRODUCT OWNERS MASTERING COMMON PRODUCT OWNER CHALLENGES The product manager takes care of the product marketing and strategic product management aspects, owns the vision, is outward-facing, and keeps in touch with the market. The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a productbacklog item
10 SCALING TIPS FOR PRODUCT PEOPLE 3 Build an MVP. Another great way to reduce the need to scale is launching a minimum viable product (MVP). Such a product typically requires less time and fewer people to develop than a more ambitious, feature-rich one. What’s more, it can be easier adapted to the market response in order to achieve product-market fit. THE SPRINT GOAL TEMPLATE The Sprint Goal Template. Working with sprint goals is a powerful practice. They define the reason for carrying out a sprint, and they provide a shared objective. Unfortunately, many product owners and agile teams either don’t use sprint goals or apply them ineffectively: Sprint goals often state the stories to be implementedrather than the
CHOOSING THE RIGHT AGILE PILOT PROJECT Published on 1st April 2011. By Roman Pichler Read all of Roman Pichler's articles. “Which project is best suited to pilot Agile?” is a question I get regularly asked. This blog post discusses the following six criteria that help you select the right agile pilot project: small, important, independent, collocated, software only, andnew
WRITING GREAT USER STORIES Contact details: +44 (0) 7974 203772 roman.pichler@romanpichler.com @romanpichler www.romanpichler.com www.allthingsproductowner.com HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
ROMAN'S PRODUCT MANAGEMENT PODCAST Published by Roman Pichler | May 11, 2021. The product owner is a role which is often misunderstood and frequently misapplied. In this podcast episode, I address five common product owner misconceptions. I explain why they are wrong and how the role can THE PRODUCT OWNER GUIDE The Product Owner Guide. This brief guide offer a concise explanation of the product owner role including responsibilities, skills, and scaling approaches. Download it now, and improve the way you apply theproduct owner role!
MAKING EFFECTIVE PRODUCT DECISIONS: TIPS FOR DECIDING WITH Be Clear on When to Involve the Stakeholders and Development Teams. You can—and should—make many business-as-usual decisions on your own. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams.There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. A BRIEF GUIDE TO PRODUCT DISCOVERY A Brief Guide to Product Discovery. Published on 6th October 2020. By Roman Pichler Read all of Roman Pichler's articles. When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it's not uncommon that companies lack an effective product discovery approach. This articleoffers help.
THE VISION, THE PRODUCT BACKLOG AND THE MINIMAL VIABLE PRODUCT A vision, an idea of the future product, is the start of any successful innovation. Without a vision, we lack a shared goal, a common direction. To reach our goal, we have to decide on an approach or strategy. This includes making assumptions about the target group, the needs the product should address, the key product features, andthe value
10 TIPS ON HOW TO CHOOSE THE RIGHT PRODUCT KPIS 2 Make the Goals Specific. Knowing the business goals of your product is a prerequisite for selecting the right KPIs. But it is not enough. To effectively apply the indicators, analyse the resulting data, and take the right actions, the goals must be specific and realistic.Establishing such goals can be challenging, particularly for brand-new and young products. THE PRODUCT BACKLOG’S STRENGTHS AND LIMITATIONS The Ugly. I have seen quite a few ugly product backlogs: disguised requirements specifications copied into an Excel spreadsheet, JIRA backlogs that made it impossible to find the right user story, and backlogs with five loosely related epics scribbled on paper cards and carelessly stuck on the office wall. While the product backlog is hardly to blame for this, its list-based nature does not 8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal. EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that help PRODUCT MANAGEMENT TOOLS BY ROMAN PICHLERBLOGPRODUCT MANAGEMENT TESTDOWNLOADTHE PRODUCT CANVASPRODUCT SCORECARD The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product. More information about the PersonaTemplate
ROMAN'S PRODUCT MANAGEMENT PODCAST Published by Roman Pichler | May 11, 2021. The product owner is a role which is often misunderstood and frequently misapplied. In this podcast episode, I address five common product owner misconceptions. I explain why they are wrong and how the role can THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. SIX TYPES OF PRODUCT OWNERS 10 SCALING TIPS FOR PRODUCT PEOPLE 3 Build an MVP. Another great way to reduce the need to scale is launching a minimum viable product (MVP). Such a product typically requires less time and fewer people to develop than a more ambitious, feature-rich one. What’s more, it can be easier adapted to the market response in order to achieve product-market fit. WHY PRODUCT OWNERS SHOULD CARE ABOUT QUALITY What Product Owners can do to Ensure Right Quality. Think products, not projects: A product owner should own a product and look after it for an extended period of time thereby managing the product’s lifecycle.A longer-term responsibility counteracts the temptation to compromise quality in order to get the next release out as soon aspossible.
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
EXPERT TRAINING & CONSULTING IN AGILE Read Roman’s award-winning blog with more than 160 articles on a wide range of product management topics. Roman is a product management expert specialised in digital products. He has played a leading role over the past 10 years in advancing product management and developing new practices that help PRODUCT MANAGEMENT TOOLS BY ROMAN PICHLERBLOGPRODUCT MANAGEMENT TESTDOWNLOADTHE PRODUCT CANVASPRODUCT SCORECARD The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product. More information about the PersonaTemplate
ROMAN'S PRODUCT MANAGEMENT PODCAST Published by Roman Pichler | May 11, 2021. The product owner is a role which is often misunderstood and frequently misapplied. In this podcast episode, I address five common product owner misconceptions. I explain why they are wrong and how the role can THE PERSONA TEMPLATE The Persona Template. Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personasthat
GO PRODUCT ROADMAP
Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. THE PRODUCT VISION BOARD The Product Vision Board. Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels. SIX TYPES OF PRODUCT OWNERS 10 SCALING TIPS FOR PRODUCT PEOPLE 3 Build an MVP. Another great way to reduce the need to scale is launching a minimum viable product (MVP). Such a product typically requires less time and fewer people to develop than a more ambitious, feature-rich one. What’s more, it can be easier adapted to the market response in order to achieve product-market fit. WHY PRODUCT OWNERS SHOULD CARE ABOUT QUALITY What Product Owners can do to Ensure Right Quality. Think products, not projects: A product owner should own a product and look after it for an extended period of time thereby managing the product’s lifecycle.A longer-term responsibility counteracts the temptation to compromise quality in order to get the next release out as soon aspossible.
HOW TO SCALE THE SCRUM PRODUCT OWNER Scaling Option 3: Strategic and Tactical Product Roles. The third option to scale product ownership is to introduce a strategic and a tactical product role. The strategic role is sometimes called product manager and the tactical one is referred to as product owner, even though in Scrum, the product owner role comprises both, strategic andother
PRODUCT MANAGEMENT TOOLS BY ROMAN PICHLER The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product. More information about the PersonaTemplate
ROMAN'S BOOKS
Roman’s latest book will help you become an inspiring and inclusive product leader. You will learn how to successfully manage stakeholders and guide development teams even in challenging circumstances. The book is packed with practical advice and it offers a wealth ofpractical tools and
THE PRODUCT OWNER GUIDE The Product Owner Guide. This brief guide offer a concise explanation of the product owner role including responsibilities, skills, and scaling approaches. Download it now, and improve the way you apply theproduct owner role!
MAKING EFFECTIVE PRODUCT DECISIONS: TIPS FOR DECIDING WITH Be Clear on When to Involve the Stakeholders and Development Teams. You can—and should—make many business-as-usual decisions on your own. Complex and high-impact decisions, however, are best made together with the stakeholders and development teams.There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to A BRIEF GUIDE TO PRODUCT DISCOVERY A Brief Guide to Product Discovery. Published on 6th October 2020. By Roman Pichler Read all of Roman Pichler's articles. When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it's not uncommon that companies lack an effective product discovery approach. This articleoffers help.
RELEASE PLANNING ADVICE Published on 7th January 2020. By Roman Pichler Read all of Roman Pichler's articles. Release planning is an important task for product people working with agile teams: It ensures that the product is moving in the right direction and it connects strategy and tactics. Despite its importance, release planning is not always effectively practiced THE SPRINT GOAL TEMPLATE The Sprint Goal Template. Working with sprint goals is a powerful practice. They define the reason for carrying out a sprint, and they provide a shared objective. Unfortunately, many product owners and agile teams either don’t use sprint goals or apply them ineffectively: Sprint goals often state the stories to be implementedrather than the
SCRUM - APPLYING AGILE PROJECT MANAGEMENT SUCCESSFULLY BY Applying Agile Project Management Successfully Roman’s first book, published in December 2007, provides a comprehensive yet concise guide to applying Scrum successfully. It’s full of practical tips to help the reader understand and implement Scrum. The book is written in German. “I’ve known and worked with Roman for years with Scrum, sothe book is full
STRATEGIC OPTIONS FOR MATURE PRODUCTS By Roman Pichler Read all of Roman Pichler's articles. Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into acash cow.
8 TIPS FOR CREATING A COMPELLING PRODUCT VISION Look beyond the Product. Be clear on the difference between the product vision and the product and don’t confuse the two. The former is the motivation for developing the product; the latter is a means to achieve the overarching goal.* Learn from Roman
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Take a listen to Roman's podcast LEARN FROM A LEADING EXPERT Roman Pichler is a leading product management expert specialised in digital products. He has more than 15 years experience in teaching product managers and product owners, advising product leaders, and helping companies build successful product management organisations. Roman is the author of _How to Lead in Product Management_, _Strategize_, and _Agile Product Management with Scrum_. He writes a popular blog for product professionals, hosts his own product management podcast, and offers a range of free productmanagement tools.
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