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THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews.. The top ten most reputable companies in terms of CSR are: WHY MEDIA RELATIONS IS AN IMPORTANT PART OF PUBLIC PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news HOW POLITICS INFLUENCES CONSUMERS 18th November 2016 PR Research 3 minute read. From the implications of Brexit to the election of Donald Trump, politics is having a massiveeffect
THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR As we emerge blinking into the bright new dawn of the post-lockdown world, so much has changed and at such pace that it’s hard to know where to start as we plan for the future. Covid-19 has accelerated the speed at which businesses must adapt to this YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE BEST PR STUNTS OF 2020 April . Captain Tom Moore’s 100 th birthday walk Jo Chappel, creative director at agency Fever PR: “So quick and steep has been Sir Tom’s ascent to lockdown hero it’s easy to forget it all started with a 100-lap walk of his garden to raise funds for the NHS – picked up by his local paper and then the world and tapping into our collective need for good news and hope.” YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC 28th January 2021 PR Research 4 minute read Daney Parker, Editor, PRmoment.com. Amongst all the bad news about businesses suffering now, it is good to find out that the pandemic has caused a surge in young people starting their own businesses. WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. WHICH DEGREE COURSES MAKE YOU GOOD AT PR? Team players . Katie Buckett, co-founder of digital agency OneFifty Consultancy: “We look for exactly the same type of people – we’re a small but growing business so our people are everything.The core things being: Values-led (doing the right thing not the easiest thing, and owning mistakes), make things happen and want to achieveexcellence.
THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews.. The top ten most reputable companies in terms of CSR are: WHY MEDIA RELATIONS IS AN IMPORTANT PART OF PUBLIC PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news HOW POLITICS INFLUENCES CONSUMERS 18th November 2016 PR Research 3 minute read. From the implications of Brexit to the election of Donald Trump, politics is having a massiveeffect
YOUR TOP 10 PR LESSONS FROM THE PANDEMIC The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms. Here they share what they have learnt. 1. You can thrive in times of adversity Karen Winterhalter, managing director at marketing communications agency Onyx Health: “One of THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM 17th September 2020 PR Insight 10 minute read Daney Parker, Editor, PRmoment.com. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less.BLOG | PRMOMENT.COM
Blog Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
WHICH DEGREE COURSES MAKE YOU GOOD AT PR? Team players . Katie Buckett, co-founder of digital agency OneFifty Consultancy: “We look for exactly the same type of people – we’re a small but growing business so our people are everything.The core things being: Values-led (doing the right thing not the easiest thing, and owning mistakes), make things happen and want to achieveexcellence.
REAL EXAMPLES OF PRESS RELEASES THAT PR NEWSWIRE HAS 27th March 2020 Blog 3 minute read. Crafting a press release that stands out can be challenging at the best of times, and in the time of Covid-19 there is even more to consider. WHY LEADERS MUST CHAMPION DIVERSITY AND INCLUSION 24th September 2020 Opinion 3 minute read. Diversity and inclusion (D&I) has been trending as a topic for several years. In fact, we’ve seen a rise in corporations adding chief diversity officers to their c-suite teams to create the infrastructure necessary to commit to D&I practices. Whilst we’ve seen a lot of progress, there is still a lot of work to do, especially in the c-suite of top ELENA DAVIDSON CEO OF LIBERTY COMMUNICATIONS ON THE 18th February 2021 Podcasts 1 minute read Ben Smith, Founder, PRmoment.com. This week on the PRmoment podcast I chatted to Elena Davidson, CEO of Liberty Communications. Liberty is a boutique technology public relations firm based in London with a fee income ofabout £2 million.
WHERE DO JOURNALISTS GET THEIR NEWS? 10th December 2019 Opinion 5 minute read. Journalists get more stories from social media than anywhere else – with the majority claiming it is now the most important source for news, according to our latestresearch.
DAISY CRAYDON, THE PR FREELANCE WHO'S AT THE CENTRE OF 8th May 2020 Blog 0 minute read Ben Smith, Founder, PRmoment.com. In the latest of our “in the shed series” I'm talking to Daisy Craydon, the PR freelance who was at the centre of the recent Captain Tom Moore fundraising campaign for NHS CharitiesTogether. YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW TO FOSTER CREATIVITY IN YOUR PR AND MARKETING TEAM Webinars View all webinars Virtual Event What’s your ESG risk? When: 28th April 2021 Cost: Free More Info Virtual Event Your PR Tech Stack 2021. When: 20th May 2021 Cost: £30 + VAT early-bird, £40 + VAT normal More Info Virtual Event Your PR Planning Guide 2021. When: 17th June 2021 Cost: £30 + VAT early-bird, £40 + VAT normal More Info Virtual Event PR Analytics 2021 MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
HOW TO PITCH VIRTUALLY FOR NEW BUSINESS DURING THE There is an element of ‘camera etiquette’ which you have to navigate, our preference is camera-on as being able to ‘read the room’ and see people’s expressions is a big part of the pitching process and to get a sense of how well ideas and strategic thinking are being received. It’s tricky if the client chooses not to switchtheir
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in the show notes to aninterview I
YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW TO FOSTER CREATIVITY IN YOUR PR AND MARKETING TEAM Webinars View all webinars Virtual Event What’s your ESG risk? When: 28th April 2021 Cost: Free More Info Virtual Event Your PR Tech Stack 2021. When: 20th May 2021 Cost: £30 + VAT early-bird, £40 + VAT normal More Info Virtual Event Your PR Planning Guide 2021. When: 17th June 2021 Cost: £30 + VAT early-bird, £40 + VAT normal More Info Virtual Event PR Analytics 2021 MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
HOW TO PITCH VIRTUALLY FOR NEW BUSINESS DURING THE There is an element of ‘camera etiquette’ which you have to navigate, our preference is camera-on as being able to ‘read the room’ and see people’s expressions is a big part of the pitching process and to get a sense of how well ideas and strategic thinking are being received. It’s tricky if the client chooses not to switchtheir
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in the show notes to aninterview I
YOUR TOP 10 PR LESSONS FROM THE PANDEMIC 1 day ago · The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms. Here they share what they have learnt. 1. You can thrive in times of adversity Karen Winterhalter, managing director at marketing communications agency Onyx Health: “One of the big things I’ve learnt TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. WHICH DEGREE COURSES MAKE YOU GOOD AT PR? PR is as about personality, imagination, creation, people skills and application. “Two of the best people I have ever worked with did have PR degrees. With PR degrees the risk is that – in our fast-evolving industry – the content is quickly out-of-date. Also, candidates could go into the workplace finding that the reality isvery
THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news GOOD AND BAD PR: GOOD FOR ONTHEMARKET.COM AND TROJAN 1 day ago · First up for good PR, we’re giving a shout out to property portal OnTheMarket. It has just announced a partnership with Aylesworth Fleming, that boasts decades of experience managing clients in the property industry. OnTheMarket is hoping to take on the ‘Big Two’ (aka Rightmove and Zoopla) and MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
THE ESG NEWS REVIEW: ARE WE ENTERING A GOLDEN AGE OF 1 day ago · 10th June 2021 ESG 3 minute read. A cynic might be forgiven for suggesting that’s something a recruitment company might write. But if you had your ear to the ground over the past week or so, there has been plenty going on to suggest that the need for people with both depth and breadth of ESG expertise is seeing a genuine surge, rather than just being the subject of frothy copy. WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. WHERE DO JOURNALISTS GET THEIR NEWS? Journalists get more stories from social media than anywhere else – with the majority claiming it is now the most important source for news, according to our latest research. We conducted a qualitative survey amongst journalists working for broadcast outlets and all national daily and Sunday newspapers, including BBC News, ITV News,Sky News
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Blog Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the YOUR TOP 10 PR LESSONS FROM THE PANDEMIC 19 hours ago · The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms. Here they share what they have learnt. 1. You can thrive in times of adversity Karen Winterhalter, managing director at marketing communications agency Onyx Health: “One of PODCASTS | PRMOMENT.COM Carrie Rose, CEO & co-founder of Rise at Seven on the PRmoment podcast. 11th March 2021 • Podcasts. Edelman during the lockdown: A story of two halves? Justin Westcott, CCO UK and Ireland of Edelman on the PRmoment Podcast. 4th March 2021 • Podcasts. First 1 2 3 NextLast.
DO BRANDS NEED TO DO MEDIA RELATIONS ANY MORE? 8th June 2021 Opinion 4 minute read. Elon Musk, not the most media-friendly tech tycoon, has been rattling cages again. In late April he indicated that he had no plans to reverse last year’s closure of Tesla’s PR department. Musk has long had a difficult relationship with the press, now seemingly preferring to speak directly with his audiences. THE ESG NEWS REVIEW: ARE WE ENTERING A GOLDEN AGE OF 19 hours ago · 10th June 2021 ESG 3 minute read. A cynic might be forgiven for suggesting that’s something a recruitment company might write. But if you had your ear to the ground over the past week or so, there has been plenty going on to suggest that the need for people with both depth and breadth of ESG expertise is seeing a genuine surge, rather than just being the subject of frothy copy. GOOD AND BAD PR: GOOD FOR ONTHEMARKET.COM AND TROJAN 19 hours ago · First up for good PR, we’re giving a shout out to property portal OnTheMarket. It has just announced a partnership with Aylesworth Fleming, that boasts decades of experience managing clients in the property industry. OnTheMarket is hoping to take on the ‘Big Two’ (aka Rightmove and Zoopla) and WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY 1 day ago · PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news ANGIE MOXHAM AND SARAH PERRY FROM THE FOURTH ANGEL ON Angie Moxham and Sarah Perry from The Fourth Angel on the PRmoment podcast. On this week's podcast we talk to Angie Moxham, and Sarah Perry from The Fourth Angel. Previously, Angie was the founder and CEO of 3 Monkeys which, as many of our readers will know, was sold to Edelman and became part of Zeno. Angie founded The Fourth Angel inMarch 2019.
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Blog Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It TEN BIGGEST PR DISASTERS OF 2020 10th December 2020 PR Insight 9 minute read Daney Parker, Editor, PRmoment.com. When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail. The government has had a challenging time and has often used terrible judgement, which is why, this year, it wins the trophy for creating the worst PR disasters of the year, if not the decade. THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. THE MOST RESPONSIBLE COMPANIES IN UK 7th November 2016 PR Research 5 minute read. Lego, IKEA and Microsoft are considered the most responsible companies by the UK general public according to research from reputation consultancy Reputation Institute, based on over 50,000 interviews. The top ten most reputable companies in terms of CSR are: Rank. Company. 2016 RepTrak® score. 1.Lego.
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. HOW JOANNA LUMLEY HELPED WIN THE MEDIA WAR FOR THE How Joanna Lumley helped win the media war for the Gurkhas. 18th June 2009 Behind the Story 6 minute read. Joanna Lumley’s support of the Gurkha Justice Campaign was a crucial element of its success. PRmoment talks to councillor Peter Carroll who has worked on the campaign since 2003. When Peter Carroll was a parliamentary candidate for the YOUR TOP 10 PR LESSONS FROM THE PANDEMIC 17 hours ago · The Covid crisis has taught PR professionals many lessons about good (and bad) ways to do comms. Here they share what they have learnt. 1. You can thrive in times of adversity Karen Winterhalter, managing director at marketing communications agency Onyx Health: “One of PODCASTS | PRMOMENT.COM Carrie Rose, CEO & co-founder of Rise at Seven on the PRmoment podcast. 11th March 2021 • Podcasts. Edelman during the lockdown: A story of two halves? Justin Westcott, CCO UK and Ireland of Edelman on the PRmoment Podcast. 4th March 2021 • Podcasts. First 1 2 3 NextLast.
DO BRANDS NEED TO DO MEDIA RELATIONS ANY MORE? 8th June 2021 Opinion 4 minute read. Elon Musk, not the most media-friendly tech tycoon, has been rattling cages again. In late April he indicated that he had no plans to reverse last year’s closure of Tesla’s PR department. Musk has long had a difficult relationship with the press, now seemingly preferring to speak directly with his audiences. THE ESG NEWS REVIEW: ARE WE ENTERING A GOLDEN AGE OF 17 hours ago · 10th June 2021 ESG 3 minute read. A cynic might be forgiven for suggesting that’s something a recruitment company might write. But if you had your ear to the ground over the past week or so, there has been plenty going on to suggest that the need for people with both depth and breadth of ESG expertise is seeing a genuine surge, rather than just being the subject of frothy copy. GOOD AND BAD PR: GOOD FOR ONTHEMARKET.COM AND TROJAN 17 hours ago · First up for good PR, we’re giving a shout out to property portal OnTheMarket. It has just announced a partnership with Aylesworth Fleming, that boasts decades of experience managing clients in the property industry. OnTheMarket is hoping to take on the ‘Big Two’ (aka Rightmove and Zoopla) and WHAT DEFINES A PROGRESSIVE BRAND? 29th September 2020 PR Research 3 minute read Daney Parker, Editor, PRmoment.com. You have probably heard the term ‘progressive brand’, but what exactly does it mean? To pin it down, research firm The Pulse Business asked around 1,000 communications leaders based in the UK working either in-house directors or as agency MDs, to define what a progressive brand looks like today. MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY 1 day ago · PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news ANGIE MOXHAM AND SARAH PERRY FROM THE FOURTH ANGEL ON Angie Moxham and Sarah Perry from The Fourth Angel on the PRmoment podcast. On this week's podcast we talk to Angie Moxham, and Sarah Perry from The Fourth Angel. Previously, Angie was the founder and CEO of 3 Monkeys which, as many of our readers will know, was sold to Edelman and became part of Zeno. Angie founded The Fourth Angel inMarch 2019.
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Blog Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
HOW TO PITCH VIRTUALLY FOR NEW BUSINESS DURING THE There is an element of ‘camera etiquette’ which you have to navigate, our preference is camera-on as being able to ‘read the room’ and see people’s expressions is a big part of the pitching process and to get a sense of how well ideas and strategic thinking are being received. It’s tricky if the client chooses not to switchtheir
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in PR STORIES | PRMOMENT.COMPR INSIGHTBLOGPR RESEARCHTOOL REVIEWSPODCASTSGOOD & BAD PR PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news YOUR PR PLANNING GUIDE 2021 PR planning has become more critical than ever. The digitalisation of all of our lives means that there is more data available to planners than ever. This combined with the pressure for campaigns to deliver targeted impact means that planning is perhaps about to become the most important element of THE BEST PR STUNTS OF 2020 Nick Clark: “The winner of best PR stunt has to be Specsavers ‘should have gone to Barnard Castle’. The Dominic Cummings debacle was a PR car crash and perfectly epitomised 2020. I’m not even sure Specsavers had anything to do with it, but I don’t care. It THE SEVEN DRIVERS OF CHANGE IN A POST COVID WORLD FOR The seven drivers of change: 1 The rapid growth in e-commerce, precipitated by the pandemic: The number of consumers in the UK who do a weekly grocery shop online has doubled during lockdown. 2. Disruption across the global retail sector undergoing dramatic change: the dawn of rapid grocery, DTC, parallel shopping behaviours andcollapse of the
YOUNG ENTREPRENEURS SURGE FORWARD DURING THE PANDEMIC This surge of young start-up entrepreneurs comes in response to the pandemic, which has disrupted the job market and forced many people to take professional opportunities into their own hands. Making the most of a bad situation. When asked what encouraged them to launch their own business, three quarters (75%) of 16-24-year-olds surveyed said HOW COVID-19 HAS SEEN THE PR JOBS MARKET EFFECTIVELY 24th March 2020 Blog 6 minute read. Covid-19 has seen the PR jobs market effectively close, with some agencies already making redundancies. Ben Smith, founder of PRmoment, and Julia Fenwick, founder and director at Boldmove, discuss the impact of the currentpandemic.
MEDIA RELATIONS: HOW COVID-19 HAS CHANGED JOURNALISM Media relations: How COVID-19 has changed journalism. It was a tough time for publications before the pandemic, but now journalists and publications are having to do even more with even less. Editorial teams are smaller, and many of the journalists who are still working are in different locations and are operating at strange hours of theday.
HOW TO PITCH VIRTUALLY FOR NEW BUSINESS DURING THE There is an element of ‘camera etiquette’ which you have to navigate, our preference is camera-on as being able to ‘read the room’ and see people’s expressions is a big part of the pitching process and to get a sense of how well ideas and strategic thinking are being received. It’s tricky if the client chooses not to switchtheir
HOW POLITICS INFLUENCES CONSUMERS How politics influences consumers. From the implications of Brexit to the election of Donald Trump, politics is having a massive effect on consumers and how they relate to brands. A report from marketing agency J. Walter Thompson’s Innovation Group called The Political Consumer, looks at the impact politics has on consumers. THE REALITIES OF FLEXIBLE WORKING IN PUBLIC RELATIONS Liberty is a boutique technology public relations firm based in London with a fee income of about £2 million. The business was founded by Dee Giibs in 1998. 75% of its fee income is from the UK and mainland Europe and 25% from the US. There’s a link in DO BRANDS NEED TO DO MEDIA RELATIONS ANY MORE? 1 day ago · 8th June 2021 Opinion 4 minute read. Elon Musk, not the most media-friendly tech tycoon, has been rattling cages again. In late April he indicated that he had no plans to reverse last year’s closure of Tesla’s PR department. Musk has long had a difficult relationship with the press, now seemingly preferring to speak directly with his audiences.ESG | PRMOMENT.COM
ESG Stories: PR, public relations and communications analysis of the media including corporate communications, social media, internalcommunications
HOW THE PANDEMIC HAS CHANGED MEDIA RELATIONS STRATEGIES The pandemic has changed the media landscape and forced PRs to modify media relations strategies. Here are some of the ways you can increase the chances of getting coverage. 1. Clear and specific subject lines are a must Many media professionals are still THE CREATIVE MOMENT AWARDS JUDGES TALK ABOUT WHAT THEY 5 hours ago · PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management, online PR, digital PR, tech PR, financial PR, news TYPEWRITER TO DIGITAL, HOW PR HAS CHANGED IN 30 YEARS 1 day ago · 8th June 2021 Opinion 4 minute read. When I set up RMS Creative Communications in my spare bedroom 30 years ago, I had a golf ball typewriter, fax machine, no money but one client (Sorbothane, a brand of insoles that absorbed 94.7% of impact shock - some things you never forget).. The most important tool in my arsenal was a copy of BRAD, a hefty directory that listed every single WHAT SHOULD AN ESG REPORT INCLUDE? CLIVE BOOTH, CEO OF Here’s a summary of what Clive and I discussed: 1.30 mins What is ESG and why is it important?. 3 mins What is the role of the ESG Report in a company’s approach to ESG?. 4.30 mins Has ESG killed CSR?. 6 mins How will purpose and ESG co-exist?. 10 mins Why ESG enables you to see under the bonnet of an organisation.. 11.30 mins What is the role of PR and comms people in improving a THE ESG NEWS REVIEW: IS NOW THE TIME TO LOOK AGAIN AT Any business that has spent time pouring over the broad ESG spectrum in order to set goals that are the most appropriate, and that it can commit to, can be forgiven for having a toe-curling moment when reading that headline. The setting of clear, measurable and WHERE DO JOURNALISTS GET THEIR NEWS? Journalists get more stories from social media than anywhere else – with the majority claiming it is now the most important source for news, according to our latest research. We conducted a qualitative survey amongst journalists working for broadcast outlets and all national daily and Sunday newspapers, including BBC News, ITV News,Sky News
WHICH DEGREE COURSES MAKE YOU GOOD AT PR? PR is as about personality, imagination, creation, people skills and application. “Two of the best people I have ever worked with did have PR degrees. With PR degrees the risk is that – in our fast-evolving industry – the content is quickly out-of-date. Also, candidates could go into the workplace finding that the reality isvery
SENIOR COMMS LEADERS FEEL LONELY AT THE TOP CLAIMS A survey has found that 39% of senior comms practitioners are less than communicative when it comes to talking about their feelings at work. Communications professionals cite leadership responsibilities as one of the reasons for putting on a brave faceMenu
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THE INFLUENCE OF INFLUENCE LITE28.5.2020
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21st May 2020 • Blog LOUIE ST CLAIRE DISCUSSES HOW HARVARD HAS EVOLVED ITS WORKING-FROM-HOME PROCESSES SINCE THE START OF LOCKDOWN 22nd May 2020 • Blog 150 CREATIVE LOCK DOWN CAMPAIGNS 21st May 2020 • Blog GOOD AND BAD PR: WE ARE SINGING THE PRAISES OF EUROVISION AND EDSHEERAN
21st May 2020 • Good & Bad PR THREE CAMPAIGNS THAT HAVE HELPED BREAK THE STIGMA AROUND MENTAL HEALTH 21st May 2020 • Blog WHY THE FUTURE COULD BE BRIGHT FOR THE LITTLE (PR) GUYS 21st May 2020 • Blog HOW TO CUT THE FAT FROM YOUR WORKFLOW AND BECOME A LOCKDOWN-PROOF TEAM 21st May 2020 • Blog LIFE AFTER FURLOUGH – PREPARING FOR THE NEXT PHASE 19th May 2020 • Blog ADRIAN TALBOT, FINANCE DIRECTOR OF HOTWIRE PR, ON THE FINANCIAL MANAGEMENT OF A PR FIRM DURING COVID-19 19th May 2020 • Podcasts HOW DO YOU GET OUT OF A LONG-TERM LEASE IF YOU DECIDE TO MOVE TO A WFHAGENCY MODEL?
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RACHEL BELL AND DAVID FRASER DISCUSS THE IMPACT OF COVID-19 ON THE UK'S PR AGENCY MARKET JO CARR, CO-FOUNDER, AND CHIEF CLIENT OFFICER AT HOPE&GLORY, ON THEPRMOMENT PODCAST
WILL STURGEON, HEAD OF CONTENT AND THOUGHT LEADERSHIP AT PWC, TALKS ALL THINGS OWNED MEDIA ON THE PRMOMENT PODCAST CAN A VIRTUAL AGENCY SCALE? TAMARA LITTLETON, CEO AND FOUNDER OF THE SOCIAL ELEMENT, TELLS US HOW SHE’S BUILT A 300-PEOPLE, £9M VIRTUAL CONSULTANCY BUSINESS LOUISE TURNER, HEAD OF EDELMAN INTELLIGENCE UK & IRELAND, ON UK FINDINGS OF THE EDELMAN TRUST BAROMETER 2020 RACHEL PENDERED, MANAGING DIRECTOR OF MEDIA ZOO, ON THE PRMOMENTPODCAST
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