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* Get Started for FREE 10 INSTAGRAM STORIES HACKS YOU WISH YOU KNEW SOONER If you’re not using Instagram stories as part of your Instagram marketing approach, you’re missing out. In 2016,they
launched the feature as a way to compete with Snapchat. Two yearslater,
Instagram Stories has twice the daily active users than Snapchat. Thisis all
fakes to the user-friendly interface and features that Instagramcontinues to
add.
While many of the features are visible to the eye, others are hidden inside menus or gestures. Take a look at thislist of ten
Instagram Stories hacks to help you make the most of your Instagramstories
with your audience.
1. TURN LIVE PHOTOS INTOBOOMERANGS.
Let’s start our list with one of the lesser-known Instagram stories hacks. For this to work, your livephoto needs
to be taken within the last 24 hours. Open Instagram stories, swipe up and select a live photo from your camera roll. Press firmly on the screen for a fewseconds
until you see the word Boomerang appear. Now your photo is a boomerang. 2. RECORD IN HANDS-FREE MODE. Rather than having to press and hold the record button, you can record short 15-second videos hands-free. Openthe
Stories camera and swipe right along the bottom until you get to thehands-free
option.
Hit record and then allow the video time out to stop recording or hit record again to stop. This feature works withboth the
front and rear-facing cameras 3. POST STORIES LONGER THAN 15 SECONDS. If you post a lot of stories to your account, it’s likely you are annoyed by the fact that Instagram will not letyou post
one longer than 15 seconds. Essentially, all you have to do is cut your video into smaller videos. The best thing is you don’t have to do itmanually.
There are a number of third-party apps available to handle itautomatically. If
you use Android, download Story Cutter for Instagram.
If you’re an
iPhone user, download CutStory.
4. SHARE POSTS TO STORIES. Like your own or someone else’s post, you can include it in your story. You don’t have to screenshot it becauseclickable
meaning users can go directly to the post through your story. If you want to do this, make sure the profile is public because you can only share posts from those profiles.Look at
the post you want to share on your story. Tap the “Send to” icon.on that
screen, you’ll see the option to add the post to your story. Thisoption and
then you’ll be taking to the story edit screen. From here, you candoodle on
it, or add stickers and text.You
also have the option to prevent others from adding your post to theirstories.
5. REGRAM STORIES.
If
someone mentions you in their story, you will receive a notificationin your
direct messages. If you want to, you can share the story on yourprofile. Once
you receive the message that someone has mentioned you, tap on the“Add to your
Story” option.
6. ADD YOUR BRAND FONTS. Instagram Stories is full of great fonts choose from, but there’s nothing better than having the font youused in your
branding as an option. If you want to add a little more of your brandto your
stories, using your brand font is a nice touch. Download the Over mobile app. Once you’ve downloaded it, send your font file to your mobiledevice.
Choose the program to open the font with.Select “Over.”
Now when you design a story in Over, you’ll be able to include your brand fonts.7. GET MORE COLORS.
Though Instagram Stories is a wonderful place to show off your brand personality, it is still important to reflectyour
brand’s aesthetics, style, and tone. One of the easiest ways to dothis is to
integrate your brand’s color palette but if Instagram doesn’toffer your brand
colors and its default options, it can be a little frustrating. The good news is, there is a hidden Instagram stories hack that allows you to access nearly every color you couldpossibly
need for your text.
Open your Instagram stories and select the brush tool. Now tap and long hold any of the default color options atthe
bottom. It opens up a color slider where you can choose any color youcan
imagine. You can use the color picker tool to select the exact brandcolor you
need
8. ADD A GLOW EFFECT. Want to make your emoji stand out? Use this hidden trick to give them a glow effect. Open your stories, tap the screen next to the open textual and choose the neon font. Add your emoji and you’ll seea slight
glow behind it.
9. HIDE HASHTAGS.
Hashtags are great but they can sometimes ruin the aesthetic of your Instagram story. If you want to hide the hashtag stickers in your Instagram Stories, type out your hashtag and then pinch them tomake them
smaller.
place an image sticker or GIF over the hashtag text so it is hidden. Alternatively, select the color tool from thetext option
and choose a color that perfectly matches your story background. Thistrick is
better used when you have a solid background. Either way, your hashtag content magically blends into the background but still remains searchable. 10. USE GIPHY TO SHARE GIFS DIRECTLYTO STORIES.
Instagram’s collaboration with GIPHY has been a huge win for Instagram users and businesses, but there’s more thanone way to
add GIFs to your Stories. You can use the GIPHY app! After you have downloaded and installed the GIPHY mobile app on your phone, open it. Press the Instagram iconlocated under
any GIF and it will automatically open Instagram. On the next screen, you’ll see two options. You can add the gif as a post to your feed or add the GIF to yourstory.
Why is this useful? In Instagram stories, you can only search for and post GIFs. With the GIPHY app, however, youcan create
albums of your favorite gift and then share them when the time isright. This
way, it is easier to be intentional with the GIFs you share. Which of these hacks will you be incorporating into your strategy first? Posted on October 19, 2019October 19, 2019 Tags Instagram Stories Leave a comment on 10 Instagram Stories Hacks You Wish You Knew Sooner 9 PROVEN STRATEGIES TO IMPROVE INSTAGRAM ENGAGEMENTBrands are getting
more media-savvy than ever these days. It can be tough to break inwhen you’re
just getting started with social media marketing.The visual
sharing platform, Instagram, is one of the best places to market yourbusiness
online, despite the heavy competition. Millions of people are using iton a
regular basis. With some simple tips in place, you can create amarketing plan
that draws followers who will be interested in your business.Take a look
at these nine proven strategies to increase Instagram engagementbecause it’s
not enough to just have followers. You want users to interact withyour account
in order to forge the kinds of relationships that ultimately lead tosales.
1. WRITE LONGER CAPTIONS. Short captions are greatfor
many posts. People are often in a hurry and prefer to see captionsthat get
straight to the point. However, there are occasions where a longercaption can
garner some great results. Telling a story draws people into your content. It also keeps them on the page for longer, which is beneficial when it comes to Instagram’s algorithm. There are lots of types of content that lend themselves well to longer captions. Anything that can’t be said in just a few lines is fair game. Tell your followers about your brand’s history. Share key features of anew product.
Give
compelling details about a topic relevant to your business. Give it atry to
see how it works for you. 2. POST CONSISTENTLY.In order to
truly increase engagement, you want to maintain consistency. This helps followers know whatto
expect and keeps them coming back for more. Posting at the right timesand on
the best days is crucial. If your targeted audience isn’t around to see, your posts have no chance of receiving engagement. Pay attention to your Instagram Insights in order to see which times of day work best for your post, then try to stick to that schedule. In addition, you’ll do best to post a particular number of times each week. Shooting for once or twice a day is usually a good start. 3. USE HASHTAGS WISELY. The importance of hashtags cannot be overemphasized. These simple little tags allow relevant users to find you. It’s crucial that you use hashtags in all your posts. In fact, it’s best to use multiple tags in each post. However, don’t make the mistake of using just any hashtags. Choose tags that are related to your nichein various ways.
Try to be
specific, rather than just shooting for the most popular hashtags.Check out
what the competition is using and then play around by trying some out.You can
visit your Insights to see which ones are creating the mostengagement.
4. DON’T BE SO SERIOUS.Instagram is
a pretty casual place. It’s okay to have fun there. In fact, it’sencouraged.
Unless your business is super serious, don’t be afraid to let looseonce in a
while and let your followers see your fun side.People love
to share things that make them laugh. You’ll greatly increase yourengagement
rates by sharing humorous posts. Take care not to be too edgy, as youdon’t
want to offend anyone. That’s just the opposite of your goal.Knowing your
audience is key to using humor effectively. 5. FOCUS ON RELATIONSHIPS.If you want
people to engage with you, it’s absolutely a must that you engagewith them.
Never fail to reply to DMs or comments. If you do, you’re missing akey
opportunity to engage with followers. Building relationships is what social media is all about. Always take the time to reply when someone engages with your content. You should even go above and beyond and take the initiative to reach out to users in ways that offer them value and genuine sincerity. People can tell if you’re just engaging in hopes of a follow. Give sincere compliments and shout outs. Send DMs that provide a worthwhilemessage.
6. CROSS-PROMOTE YOUR POSTS.You’ve
probably worked hard to cultivate an audience across variousplatforms. Perhaps
you have a blog. You probably run other social media accounts. Youshould be
sharing your Instagram profile in these places for maximum visibility. If people are following you elsewhere, they’ll probably want to check out your Instagram activity, too. Don’t be shy. Cross-promote your content to let your current fan base know about your Instagramaccount.
You can significantly increase your following this way, leading to higher chances of engagement. 7. INCLUDE FACES IN YOUR IMAGES.People are
drawn to the human image. While all sorts of photos may be appealing,showing
people engaging in activities is likely to consistently prove to increase engagement. Faces, in particular, have been shown to be popular among Instagram users.There’s no
need to include action shots or faces in all of your content. However,when
you’re looking to increase engagement, it’s always a good idea togive this
tactic a shot.
8. TRY INSTAGRAM STORIES STICKERS.out these
highlights of posts strung together.That’s
because they tell a story, and humans are inclined to be motivated bystories.
Instagram offers a rather new feature in their Stories stickers. Thesecute
little images offer a great way to encourage engagement.There are
question stickers, which directly ask your audience to provide answersto
relevant questions. Poll and vote stickers are available that givethem a
limited number of options from which to choose. Not only do thesestickers
encourage engagement, but they also provide you with a wealth ofinformation
that could be helpful in tailoring your future posts. 9. OPTIMIZE YOUR POSTS.You should
always look to optimize your posts in order to get the mostengagement. You can
do this by including relevant hashtags so people can find you. Geotagsare
another great optimization strategy. People often search by location,either a
city or a venue, in order to discover content in their area. Giving a shout out to other users is another way you can optimize your posts. People enjoy being recognized. Let folks know when you love or share their content. Share user-generated contentin which
folks have mentioned or are using your brand. Recognizing followers and users is a key strategy for building connections and increasingengagement.
These nine
strategies to improving Instagram engagement will have you interactingwith
others and boosting your follower numbers in no time. Try some of your favorites to get started, then add more as you get comfortable.Don’t be afraid
to try different strategies or combinations of strategies to see whichwork
best for your brand. Posted on October 19, 2019October 19, 2019 Tags Instagram engagement Leave a comment on 9 Proven Strategies to Improve Instagram Engagement 8 TIPS TO MASTER USER-GENERATED CONTENT ON INSTAGRAM Sources say millennials are 50% less likely to trust material from traditional sources compared to user-generatedcontent.
That means marketers have to work harder to build relationships withtheir
target market.
Even though it doesn’t seem like that, the unwillingness of millennials to trust and engage with content that comes directly froma brand presents a
huge opportunity for marketers. The only issue is time. Most content marketing professionals worry about how to keep up with demands on their time but there is asolution –
Instagram.
Instagram may not seem like the best platform for content creation, but there’s always more content to create andseemingly
never enough resources to get it done. Even worse, the content we docreate
sometimes fails to produce any kind of result whatsoever. Leveraging the distrust for brand content is the answer because it encourages them to create their own content thatyou can
share for marketing purposes. it’s true that many people using theweb today
are disregarding marketing messages but they’re actively generatingcontent,
engaging with it, and sharing it with others. The same source that tells us millennials are less likely to trust brands that your content also tells us that they spend as much as five hours every day consuming user-generated content is easy for marketers to benefit from. Instagram, is one of the best platforms to do it. Use these eight tips to help you make the mostof it.
1. FOCUS ON YOUR HASHTAG FOR SUBMISSIONS. One of the quickest and easiest ways to get users to give you content is to encourage them to tag their photoswith a
specific, branded hashtag. That makes it easier for you to searchthrough all
of them and find the best ones. Once you find a group of the posts you like the most, you can reach out to the users to get their permission toshare them
to your own account. You can do this repeatedly with differenthashtags
specific to the various campaigns you’re running, though it’salways wise to
have a standard branded hashtag people can use all the time. 2. PROVIDE MUTUAL BENEFIT. If users don’t feel excited that you’re interested int heir posts, they aren’t likely to submit them to you.Because of
this, you have to be able to offer an incentive. It doesn’t need tobe
financial or product-based compensation, though it can be. All that matters is that you offer them something in return for their efforts. It could be as simple asfollowing their
account, giving them a shout-out from your account, or sending them acoupon.
As soon as users figure out it’s in their best interest to share their high-quality and creative posts with you,you’ll never
run out of user-generated content to work with. 3. COLLABORATE WITH INFLUENCERS If you’re just getting started as a brand, it can be difficult to get the user-generated content machine off theground and
running. Instead of waiting for it to start coming to you, get outthere and
work with a handful of micro-influencers who can start spreading theword. This
way, you put the wheels in motion, spread brand awareness, and startbuilding
community.
You can reach out to Instagrammers with a comment or direct message asking them to post. Most users will beflattered by
the invitation and help you willingly. Once you have a few of the user-generated content posts in your feed, other users will be morelikely to
submit their own.
4. CONTINUE CREATING YOUR OWN CONTENT. Though user-generated content is simple, effective, and affordable, it’s not a good idea to rely solely on itfor your
Instagram performance. If you have plenty of it coming in, still takethe time
to occasionally post something that starts with you. This not only creates more of a balance but keeps you in better control of the narrative, as you’ll be able tokeep your
audience up to speed about any upcoming events or anything else youdeem newsworthy.
5. MAKE YOUR PRODUCT INSTAGRAMMABLE. If you’ve already got a product that lends itself to Instagram, you’ll have no problem getting user-generatedcontent to
share with your audience. But, if your product or service isn’tnaturally sexy,
you must work to find a way for users to add value to it. If you can’t do this on your own, there are marketing agencies out there that specialize specifically in Instagramthat can
help you determine the best way to make the products or services youoffer more
social media friendly. However you decide to it, you must remember that user-generated content is about adding more voices to theconversation.
6. FOSTER ENGAGEMENT. If you want people to post content you can use, they need to know your profile is interesting and be willing tobecome a
follower. You do this by creating engagement. When someone takes thetime to
like, comment, or share your content, you’re producing somethingthey find
valuable. When you reply, they know you’re listening. This creates a sense of belonging and is important to building a community for your brand. This encouragespeople to
become part of the community, and as it grows in popularity, this willbecome
easier to do.
Increase engagement through interaction with your followers, posting fresh, quality content, and stay abreast oftrends to
help you reach more people. 7. LEVERAGE INSTAGRAM CONTESTS. This is a wonderful approach if you’re just getting started and don’t have a lot of user-generated content towork ith. You
can hold a contest to increase the number of posts you have to workwith.
Just make sure you’re creating a contest that abides by Instagram’s contest terms and conditions so you don’trun into any
negative PR issues later. Those rules inform your participants on how to participate in the contest and how to claim their winnings. Running a successful Instagram contest engages your audience and inspires people to create content for you in thefuture. It
also helps you gain followers and build brand awareness. 8. KEEP LOW BARRIERS TO ENTRY. For user-generated content to work out well for you, you can’t just share anything that has your hashtag on it.Be
selective about what you choose to share. If you don’t see the postspeaking to
your audience and getting high engagement, leave it alone. With that in mind, remember that anyone could potentially be featured. Companies that are making user-generatedcontent work
for them are those actively encouraging anyone and everyone to submitphotos.
Limiting it to just influencers or photographers defeats its purpose. Becoming a master of user-generated content will not happen overnight. Start by building an engaged following ofpeople who
are part of your target audience. Once you see your reach starting toincrease,
that’s when you should start reaching out for user-generated contentto use.
Posted on October 19, 2019October 19, 2019Tags Instagram
, UGC ,
user-generated content Leave a comment on 8 Tips to Master User-Generated Content on Instagram 7 TIPS FOR CREATING ENGAGING INSTAGRAM CAPTIONS Engagement is crucial to social media success, regardless of the platform. These sites exist as a way for people to connect. Whether you’re a business, brand or influencer, one of your end goals in social media use is probably to engage with potential customers andfans.
When it comes to Instagram, engagement is even more crucial because Instagram’s algorithm is partially based on users’ rate of engagement. Higher rates influence order in users’ content feeds. If you want more people to see your photos and videos, you’ll want to try to get more users involved with your content. One great way to do that is through your captions. There are lots of things you can do to make your captions stand out and to invite people to interact with you. Continue reading for seven tips on creating engaging Instagram captions. 1. KNOW YOUR TARGET DEMOGRAPHIC. Instagram is the second most popular social media platform, behind Facebook. There are millions of users. It’s not possible to appealto them all.
Your goal is to target those who are likely to be the most interested in what you have to offer. You want to connect with people who will find value in your product or service.It’s
important to know who your intended audience in order to find thefolks who are
most likely to engage with you. Knowing your audience also helps toguide your
social media strategy. You can’t write captions that inviteengagement without
having an understanding of your target audience. Consider building an audience persona, or archetype, of who your ideal customer is. Knowing things like age, sex, geographic location, hobbies, work, and leisure interests will help you to better formulate a marketing strategy. You’ll be able to write captions that better speak to your audience when you know who they are. 2. DEVELOP YOUR BRAND VOICE. Your brand voice is made up of several things. It’s the values you hold, your vision and the ways people feel when they think of you. You want to convey these things in every caption that you write. This helps to make your brand identifiable and relatable. So, if you haven’t already, take some time to think about what you want your business to represent. Write down adjectives that embody your brand. Strive to set a mood or a tone that is reflective of yourbrand, as well.
3. CHOOSE CAPTION LENGTH WISELY. In today’s fast-paced world, people are used to scrolling quickly to find the information they need. That’s why brevity is often best. Keeping your Instagram captions short and to the point. In fact, if you want your entire caption to be seen, keep it below 125 characters and three lines of text. Anything more, and your audience will need to click “more” to read the entire caption. However, there is a time and a place for longer captions. If your image has a story behind it, feel free to tell that story. People love a good narrative. Long-form captions can add great value and give readers a sense of who you are as a brand.
4. USE YOUR HASHTAGS WISELY.Hashtags are
critical to the Instagram experience. They help users find contentthat is
relevant to their interests and provide a roadmap for people toconnect.
However, they should be used wisely and strategically.Otherwise,
they’ll crowd your caption and cause a distraction from the content.You can
add extra returns if you prefer to move your hashtags behind the“more” page
break. It’s also possible to skip hashtags in your captions.Instead, add them
to the comments section. 5. HAVE A CALL TO ACTION.A call to
action, or CTA, is a sentence or question at the end of your captionthat
encourages your audience to take some sort of action. You can ask thema
question and invite people to respond to your comments. It’s alsopossible to
request that users share your content or that they weigh in on a poll.You’d be
surprised how willing people are to comply with these requests. CTAsare an
effective way to increase your social media engagement. Be sure toclose your
captions with one if you want to see more audience interaction. 6. SHOUT OUT TO YOUR FOLLOWERS.People
appreciate being recognized. You can do this by giving a shout out toyour
followers or other individual users with whom you’d like to engage.It’s easy
to do.
You simply
add an individual’s username to your caption, and they’ll receivenotification
of the mention. This is a fun and easy way to get someone’sattention and
invite them to engage with you, but it has to be done with genuinelypositive
intent. You don’t want to overdo it and have people think you’respamming them
for attention.
You can give
a shout out to a user’s whose content you genuinely like and feelwould be
appreciated by your followers.Feel free to
add someone’s username to your caption if you want to recognize themas a
valued customer or to thank them for including your product in theirpost. Get
creative. Shout outs increase engagement while building relationships.7. USE EMOJIS.
That’s right.
Emojis add a bit of fun, whimsy, and personality to your posts.Don’t be afraid
to stick them in when you want to convey a feeling or mood to youraudience.
You may worry
that these animated icons aren’t professional. In most cases, theyare
completely acceptable. Instagram posts tend to be casual, not formaland
stuffy. So, unless your brand voice is particularly sophisticated,feel free to
drop some emojis into your captions for added effect.An emoji can
be a shortcut for entire words, saving you valuable space whenyou’re trying to
be concise. They can also add emphasis to a message or simply set thetone
you’re striving for in a way that words can’t. So give them a trynext time you
want to add some pizzazz to your captions.These are a
handful of ways you can use your Instagram captions to improveengagement. Keep
them in mind as you hone your voice and target your social mediamarketing
strategy.
Posted on October 17, 2019October 17, 2019 Tags instagram captions Leave a comment on 7 Tips for Creating Engaging Instagram Captions 7 KEYS TO BUILDING A MEMORABLE BRAND ON INSTAGRAM Instagram is the second most popular social media platform, only behind Facebook. With so many people sharing and viewing content, it makes sense to get in on this game when it comes to marketing your business. However, it’s not enough just to have a presence on Instagram. You need to cultivate a following that is engaged with your business. This requires making yourself known and building relationships with users. You may be stumped as to how to do that. No worries. Just keep reading for seven keys to building a memorable brand on Instagram. Soon, you’ll notice increased traffic to your website, more email subscribers and higher conversion rates in sales.Take a look.
1. CREATE A STRATEGY. You can’t build brand awareness without a plan. You need a strategy to follow if you want to get the most out of your marketing efforts. Have some goals in mind of what you want your account to be or to do. What is it you want for your brand? Do you want more traffic ingeneral?
Is product recognition important to you? Are you an influencer who wants to be known as an expert within your niche? Write down your goals and use them to guide your strategy with regard to building amemorable brand.
2. FOSTER COMMUNITY. Building a community is the key to creating brand awareness. People have to be invested in what you have to offer and to feel a connection if you want them to invest in you. That means quality engagement isneeded on your end.
As a brand, you need to put your image and reputation out there in ways that people relate to. There are lots of ways to do this. Post at times when your followers will see your content. This may take some trial and error, but it’s worth the effort. Another way to easily gain engagement and build community is to ask for what you want. Ask users to give you a like if they agree with your post. Ask them to tag a friend who might relate. Ask for a regram. Ask to check out your website. Ask questions or post polls. These actions all invite people to interact with your brand. As a result, they will likely remember you over brands who never make theask.
3. BUILD YOUR LIST.
You should be using Instagram to build your list, but many marketers are ignoring this step. Email marketing is crucial to a successful business, and it can work quite well in conjunction with your socialmedia efforts.
You can use the link in your bio to send users to a page on your site where they can sign up for your email list and receive a valuablefreebie.
An ebook, printable or white paper are all examples of common freebies used to entice people to subscribe to the list. The key here is that it should be something of value to your audience. Otherwise, theywon’t opt-in.
4. HAVE A CONSISTENT STYLE. Part of brand recognition is being able to identify your brand on sight. In order to do that you need to stick with a consistent style and theme for your Instagram posts. They should coordinate with and complement your existing brand identity. Colors, fonts and photo filters matter. You want to set the same mood across the board so that people instantly know they’re seeing your brand’s post. If you need some inspiration for creating a brand look, take some time to contemplate on your brand’s message. What message do you want people to take away from your business? How do you want them to feel? Write down several adjectives that fit your brand and use them to determine the elements that will go into yourbrand’s style.
5. USE SMART HASHTAGS. It doesn’t matter how much effort you put into your brand’s image or your content if no one can see your work. Hashtags are a critical element when it comes to being seen on Instagram. They serve as a road map of sorts to help people find you. A hashtag that is specific to your niche and not too broad will draw the people you want as your target audience. Using only popular hashtags is always a bad idea because you will get lost in a saturated feed. Check out what your competition is using. Research their followers’ feeds to see what’s trending among them. Play with hashtags to see which seem to draw the most engagement. These are the ones that will help build your brand awareness. 6. WORK WITH INFLUENCERS. Do you want to expand your reach? Then you need to be collaborating with Instagram influencers. These users have built a following alreadywithin their niche.
They’re doing what you hope to do with your own brand. Working with them will allow you to piggyback on their existing audience to expandyour reach.
You’ll have a good chance of gaining new and relevant followers when you have an endorsement from a trusted influencer. There are lots of creative ways to collaborate with these individuals. Typically, this isn’t free, but it is well worth the investment when it comes toresults gained.
7. CREATE COMPELLING CONTENT. This one might seem like a no-brainer. However, sometimes it’s the most obvious things that are so easily overlooked. If you want people to remember your brand, you have to give them something memorable toassociate you with.
That means your content must be compelling and interesting. It has to make them feel something, make them think or make them laugh. Your images must be beautiful and professionally done. The text you use must also be engaging. You can tell stories in your captions that elicit an emotional response. Even asking smart, thoughtful questions is a good way to drive engagement and to stand out in the memories of your followers. Funny content, when done well, is almost always worthwhile. Don’t forget to add your logo or watermark to your images. That helps to prevent others from stealing your content. It also associates your name with your content. These seven keys to building a memorable brand on Instagram should help you to sufficiently make a good start on engaging your followers. Brand recognition won’t happen overnight. After consistent use, however, these strategies will help you to grow your business and your brand in ways that weren’t possible before. Posted on October 17, 2019October 17, 2019Tags brand
results.
1. NOT USING HASHTAGS OR USING THEM WRONG. Hashtags are critical for successful Instagram use. They help people connect with your business if they’re looking for tags that are relevant to your brand. The keyword here is “relevant.” Not all hashtags are created equal. It may be tempting to go online and look for the most popular #hashtags, but that would be a mistake. Those words are oversaturated, and you’ll just blend into the crowd. Instead, try to use tags that are particularly relevant or specific toyour niche.
You can do this by researching your competitors and their followers. See what they’re using and which hashtags receive a lot of engagement. Give those a try. Strategic hashtag use is one of the best ways to gain new and relevant followers. 2. FAILING TO ENGAGE WITH USERS. Social media is meant to be, well, social. If you’re not engaging with your followers, you’re seriously dropping the ball. It’s easy to get busy and allow your account to sit unattended. However, doing so could cost you in missed opportunities. People don’t want to be ignored. They’ll be much more appreciative if you take time to consistently and quickly reply to their direct messages and like their comments. Plus, Instagram rewards such engagement, ensuring you’ll be seen higher in people’s feeds. That’s how their algorithm works. More users will see your content as you increase your engagement. It’s awin-win.
3. SHARING LOW-QUALITY IMAGES. Instagram is all about visuals. The point of the platform is to share images, graphics, and videos for people to look at. People don’t want to see low-quality, blurry, fuzzy or out of focus photos. They’re not interested in shaky videos. You don’t have to be a multimedia pro in order to use Instagram, but you do need to do a top-notch job of creating quality content. There are lots of tutorials that show you how to take good photos. You’ll learn about focus, composition, lighting, framing and more. If you can afford to, use your marketing budget to hire someone to help. Your Instagram success is sure to improve, so it’s well worththe investment.
4. FAILING TO CAPTURE LEADS. Lead generation is the key to solid marketing. You don’t want to forget about it when using social media. After all, using sites like Instagram comes with some risk. It’s always possible you could get banned from the site for some reason. In addition, algorithms change frequently; you could find yourself not being seen in people’s feeds. Instagram could go away in favor of some new platform one day. When you rely on an outside source, you’re always taking a risk. Therefore, it’s important to try to get followers to sign up for your email list so that you can continue the conversation no matter what happens on Instagram. You can do this by adding a link to your bio offering a free gift like an ebook or printout in exchange for subscribing to your list. When you have subscribers, you control the communication. You can keep them updated on sales and new products. Send them free content and blog posts that keep them in the know, as well as keep your business at the forefront of their minds. Email marketing builds relationships. 5. NEGLECTING TO OPTIMIZE YOUR BIO. Your Instagram bio is the first place people go to learn about your business and what you have to offer. It’s imperative that yours is optimized to achieve whatever goal you have in mind. That goal may be increasing product sales, adding email subscribers, increasing your reach or attracting more blog visitors. Whatever the case may be, you need to write your bio in a way that reflects that purpose. Your bio is a place to share the most important things aboutyour business.
Be sure to add a line that highlights your intended goal. Include keywords naturally and write concisely. You want people to clearly understand what you’re all about. Also, don’t forget to let people know why they should trust you. Facts, figures, and appearances in trusted outlets will help. Finally, give them a call to action pointing to what you’d like them to do. It may be to click on the link to sign up to your email list and receive a free gift. Maybe you want them to check out your online store or to grab a discount code on their first order. Take time to ask for what you want in your bio, and you just may be surprised to see how many users follow through. 6. NOT WORKING WITH INFLUENCERS. An influencer is an Instagram user who has a significant and engaged following within their niche. Working with these individuals can be a real boon to your business. This does usually cost money, though sometimes the product is provided in exchange for a shoutout. When you work with influencers, you can add their content to your feed. In addition, their followers will learn about you from someone they trust. This can result in increased leads, sales, and followers. A positive endorsement from a trusted influencer can provide your business with social proof, leading others to trust you enough to give your product a try. Influencer marketing has so many advantages. You’re really missing out if you’re not utilizing it. Keep these tips in mind with regard to what to avoid doing on Instagram. These mistakes can cost you a great deal. Take time to correct any of these errors so that you can start using Instagram toits full potential.
You’ll soon start to see increased engagement, followers and conversions by implementing strategic social media marketingtechniques.
Posted on October 8, 2019 Tags Instagram mistakes Leave a comment on 6 Mistakes You Need to Stop Making on Instagram Proudly powered by WordPressDetails
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