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WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CAREERS | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.STRAY FORTH
The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND By Planet Propaganda. To stray forth is to peregrinate, to travel, to wander—with purpose. For us, building a new brand from the ground up is an incredibly rewarding act of exploration. HOME | PLANET PROPAGANDA Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. AGENDA | PLANET PROPAGANDA Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the essential truth of a thing requires conviction in what matters, paired with the faith to let all the restgo.
WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CAREERS | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.STRAY FORTH
The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND By Planet Propaganda. To stray forth is to peregrinate, to travel, to wander—with purpose. For us, building a new brand from the ground up is an incredibly rewarding act of exploration. HOME | PLANET PROPAGANDA Your message has been sent. 43.07607337373355, -89.37471902869478. CHANGING MINDS SINCE 1989.ALASKAN HARD GEAR
The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
AMERICAN PLAYERS THEATRE For many, APT is a rite of summer. For more than 20 years, Planet has partnered with the theatre to produce each season's integrated marketing campaign, including the always anticipated Book of Summer. These annual efforts, combined with the e-commerce website, have helped APT grow from a struggling summer theatre to a regional (and now year-round) powerhouse. DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of MEET THE NEW NEW PIG By Planet Propaganda. A strong brand identity can be just as important for a business-to-business company as it is for consumer brands. While Planet usually works in the B2C realm, if the right B2B company needs help building a stronger brand, we relish the challenge.BYE-BYE BIAS
2016 is the year we're bringing a theoretical interest in Behavioral Economics into the realm of the practical. DULUTH TRADING COMPANY, SOCIAL WAYFORGERS INSTAGRAM STORY Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.ALASKAN HARDGEAR TV
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. VASQUE REBOOT AD CAMPAIGN MTV, My Shot With Logo P-Star Pictures, Not Birds, Airplanes Trailer LeAnn Rimes Logo Zoot, :30 Television. Vasque Reboot Ad Campaign 10 of 14 projects in Hits, Rarities and B HOME | PLANET PROPAGANDA Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. Duluth Trading Company. From Butt Cracks to AGENDA | PLANET PROPAGANDA The. Weekend. Shall. Set you free. At Planet, our work is our play. One recharges the other. The brands that occupy our weekends are the same ones we spend the week putting on the map. It’s an unlikely approach; work and play as passion pursuits. But when it comes to building legacy brands, doing what we love and loving what we do iscritical.
WORK | PLANET PROPAGANDA WORK IS. NO. TIME TO PLAY. At Planet we work as one: Inventing things we love, alongside people we admire, for clients in which we believe. Duluth Men's. Duluth Women's. Alaskan Hard Gear. Stray Forth. JerseyMike’s Subs.
CONTACT | PLANET PROPAGANDA Click Click Click Careers. Google will get you to our building, an old brick warehouse on Lake Monona. Park between the building and the lake in spots marked “permit parking only.”. Walk up the center ramp adjacent to Sardine restaurant. Once inside the building, we’re in the first door on your left. C’mon in CAREERS | PLANET PROPAGANDA People make planet what it is. A place to sit and learn. A place to stand and teach. A place to laugh because life’s too short. We know it’s impossible to love what you do every moment of every day. But we love why we do it and who we get to do it with. As such, we’re always looking for kindred spirits. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND An exceptional product deserves a departure from the often-formulaic seltzer packaging. For each flavor, we used collage to craft a surrealist world to stray within—to evoke a sense of mystery, playfulness, sophistication and the unexpected. Cans are peppered with visual cues for each flavor in a way that underscores the care andattention to
DULUTH TRADING COMPANY, SOCIAL WAYFORGERS INSTAGRAM STORY Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. HOME | PLANET PROPAGANDA Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. Duluth Trading Company. From Butt Cracks to AGENDA | PLANET PROPAGANDA The. Weekend. Shall. Set you free. At Planet, our work is our play. One recharges the other. The brands that occupy our weekends are the same ones we spend the week putting on the map. It’s an unlikely approach; work and play as passion pursuits. But when it comes to building legacy brands, doing what we love and loving what we do iscritical.
WORK | PLANET PROPAGANDA WORK IS. NO. TIME TO PLAY. At Planet we work as one: Inventing things we love, alongside people we admire, for clients in which we believe. Duluth Men's. Duluth Women's. Alaskan Hard Gear. Stray Forth. JerseyMike’s Subs.
CONTACT | PLANET PROPAGANDA Click Click Click Careers. Google will get you to our building, an old brick warehouse on Lake Monona. Park between the building and the lake in spots marked “permit parking only.”. Walk up the center ramp adjacent to Sardine restaurant. Once inside the building, we’re in the first door on your left. C’mon in CAREERS | PLANET PROPAGANDA People make planet what it is. A place to sit and learn. A place to stand and teach. A place to laugh because life’s too short. We know it’s impossible to love what you do every moment of every day. But we love why we do it and who we get to do it with. As such, we’re always looking for kindred spirits. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND An exceptional product deserves a departure from the often-formulaic seltzer packaging. For each flavor, we used collage to craft a surrealist world to stray within—to evoke a sense of mystery, playfulness, sophistication and the unexpected. Cans are peppered with visual cues for each flavor in a way that underscores the care andattention to
DULUTH TRADING COMPANY, SOCIAL WAYFORGERS INSTAGRAM STORY Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.ALASKAN HARD GEAR
The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors.ALASKAN HARDGEAR TV
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. GEN-ZIE | PLANET PROPAGANDA In pre-COVID times, Mckenzie Halling, account executive (and Planet’s first Gen Z hire), was known for all sorts of enviable in-office traits: bringing a box of morning donuts even after a late night at work, packing impressive lunches that put our PB&Js to shame, and just being a kind co-worker who cheered us up with a well-timedsmile.
MEET THE NEW NEW PIG By Planet Propaganda. A strong brand identity can be just as important for a business-to-business company as it is for consumer brands. While Planet usually works in the B2C realm, if the right B2B company needs help building a stronger brand, we relish the challenge. DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of VASQUE REBOOT AD CAMPAIGN Vasque Reboot Ad Campaign. 10 of 14 projects in Hits, Rarities andB-sides.
CHEYENNE, SENIOR SCHEMER What is the funniest thing you’ve seen on Twitter in the past 30 minutes? These are all questions you’ll have to ask our new senior brand strategist, Cheyenne Langkamp. A journalist-turned-propagandist, Chey comes to us from a slew of agencies including Madison’s Hiebing and Nelson Schmidt, as well as St. Louis’s HLK and We Are Alexander. BRAND P, MOSTBESTOS GRILL MOVIE Brand P, Mostbestos Grill Movie. 9 of 14 projects in Hits, Raritiesand B-sides.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND An exceptional product deserves a departure from the often-formulaic seltzer packaging. For each flavor, we used collage to craft a surrealist world to stray within—to evoke a sense of mystery, playfulness, sophistication and the unexpected. Cans are peppered with visual cues for each flavor in a way that underscores the care andattention to
DULUTH TRADING COMPANY BUCK NAKED NATION Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. HOME | PLANET PROPAGANDACONSERVATIVE PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITES Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. Duluth Trading Company. From Butt Cracks to AGENDA | PLANET PROPAGANDA The. Weekend. Shall. Set you free. At Planet, our work is our play. One recharges the other. The brands that occupy our weekends are the same ones we spend the week putting on the map. It’s an unlikely approach; work and play as passion pursuits. But when it comes to building legacy brands, doing what we love and loving what we do iscritical.
WORK | PLANET PROPAGANDA WORK IS. NO. TIME TO PLAY. At Planet we work as one: Inventing things we love, alongside people we admire, for clients in which we believe. Duluth Men's. Duluth Women's. Alaskan Hard Gear. Stray Forth. JerseyMike’s Subs.
CONTACT | PLANET PROPAGANDAPLANET MADISON Click Click Click Careers. Google will get you to our building, an old brick warehouse on Lake Monona. Park between the building and the lake in spots marked “permit parking only.”. Walk up the center ramp adjacent to Sardine restaurant. Once inside the building, we’re in the first door on your left. C’mon inMETHODOLOGY
Our Process. It seems every shop has a Proprietary Process™ engineered to confuse you into submission. But you don’t have time for that, so we keep our method as straightforward as possible. Simplify >< Amplify is a proven, purpose-built approach for shaping and activating ambitious brands. CAREERS | PLANET PROPAGANDAPLANET MADISON People make planet what it is. A place to sit and learn. A place to stand and teach. A place to laugh because life’s too short. We know it’s impossible to love what you do every moment of every day. But we love why we do it and who we get to do it with. As such, we’re always looking for kindred spirits. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER What is the funniest thing you’ve seen on Twitter in the past 30 minutes? These are all questions you’ll have to ask our new senior brand strategist, Cheyenne Langkamp. A journalist-turned-propagandist, Chey comes to us from a slew of agencies including Madison’s Hiebing and Nelson Schmidt, as well as St. Louis’s HLK and We Are Alexander. DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of HOME | PLANET PROPAGANDACONSERVATIVE PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITES Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. Duluth Trading Company. From Butt Cracks to AGENDA | PLANET PROPAGANDA The. Weekend. Shall. Set you free. At Planet, our work is our play. One recharges the other. The brands that occupy our weekends are the same ones we spend the week putting on the map. It’s an unlikely approach; work and play as passion pursuits. But when it comes to building legacy brands, doing what we love and loving what we do iscritical.
WORK | PLANET PROPAGANDA WORK IS. NO. TIME TO PLAY. At Planet we work as one: Inventing things we love, alongside people we admire, for clients in which we believe. Duluth Men's. Duluth Women's. Alaskan Hard Gear. Stray Forth. JerseyMike’s Subs.
CONTACT | PLANET PROPAGANDAPLANET MADISON Click Click Click Careers. Google will get you to our building, an old brick warehouse on Lake Monona. Park between the building and the lake in spots marked “permit parking only.”. Walk up the center ramp adjacent to Sardine restaurant. Once inside the building, we’re in the first door on your left. C’mon inMETHODOLOGY
Our Process. It seems every shop has a Proprietary Process™ engineered to confuse you into submission. But you don’t have time for that, so we keep our method as straightforward as possible. Simplify >< Amplify is a proven, purpose-built approach for shaping and activating ambitious brands. CAREERS | PLANET PROPAGANDAPLANET MADISON People make planet what it is. A place to sit and learn. A place to stand and teach. A place to laugh because life’s too short. We know it’s impossible to love what you do every moment of every day. But we love why we do it and who we get to do it with. As such, we’re always looking for kindred spirits. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER What is the funniest thing you’ve seen on Twitter in the past 30 minutes? These are all questions you’ll have to ask our new senior brand strategist, Cheyenne Langkamp. A journalist-turned-propagandist, Chey comes to us from a slew of agencies including Madison’s Hiebing and Nelson Schmidt, as well as St. Louis’s HLK and We Are Alexander. DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of NEWSWIRE | PLANET PROPAGANDA 03.25.2021. TWO FIRST NAMES. ONE NEW FACE. IT’S EMILY KELLY. Three cheers for Emily Kelly, senior account exec, former sandwich artist, and booster of all things Wisconsin. Read More. REAL-LIFE TOUGH GUYS STAR IN THESE SPOTS FOR ALASKAN Planet Propaganda. 605 Williamson Street Madison, WI 53703. Follow us Instagram Twitter Vimeo Facebook Instagram Twitter Vimeo FacebookALASKAN HARD GEAR
The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors. PERNOD RICARD SMITHWORKS VODKA When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
MEET THE NEW NEW PIG May 19, 2016. By Planet Propaganda. A strong brand identity can be just as important for a business-to-business company as it is for consumer brands. While Planet usually works in the B2C realm, if the right B2B company needs help building a stronger brand, we relish the challenge. New Pig —a category-leading industrial absorbentspowerhouse
10-GALLON TEDDY
~Weewoo Weewoo~ High profile hire alert! That’s right folks, we’ve picked up Teddy Brown as our new Group Creative Director. Texas-raised Teddy comes to us direct from FCB after a long stint as EVP ExecutiveCreative Director.
BYE-BYE BIAS
2016 is the year we're bringing a theoretical interest in Behavioral Economics into the realm of the practical. CRAFTING AN ELEVATED NEW HARD SELTZER BRAND An exceptional product deserves a departure from the often-formulaic seltzer packaging. For each flavor, we used collage to craft a surrealist world to stray within—to evoke a sense of mystery, playfulness, sophistication and the unexpected. Cans are peppered with visual cues for each flavor in a way that underscores the care andattention to
HOME | PLANET PROPAGANDACONSERVATIVE PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITES Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. CAREERS | PLANET PROPAGANDAPLANET MADISON Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. AGENDA | PLANET PROPAGANDA Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the essential truth of a thing requires conviction in what matters, paired with the faith to let all the restgo.
WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDAPLANET MADISON Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.METHODOLOGY
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of HOME | PLANET PROPAGANDACONSERVATIVE PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESRUSSIAN PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITESLIST OF PROPAGANDA WEBSITES Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. CAREERS | PLANET PROPAGANDAPLANET MADISON Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. AGENDA | PLANET PROPAGANDA Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the essential truth of a thing requires conviction in what matters, paired with the faith to let all the restgo.
WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDAPLANET MADISON Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.METHODOLOGY
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of NEWSWIRE | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. REAL-LIFE TOUGH GUYS STAR IN THESE SPOTS FOR ALASKAN Planet Propaganda. 605 Williamson Street Madison, WI 53703. Follow us Instagram Twitter Vimeo Facebook Instagram Twitter Vimeo FacebookALASKAN HARD GEAR
The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors. MEET THE NEW NEW PIG By Planet Propaganda. A strong brand identity can be just as important for a business-to-business company as it is for consumer brands. While Planet usually works in the B2C realm, if the right B2B company needs help building a stronger brand, we relish the challenge.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CLAIRVOYANT CORRISA
We’d like everyone to give a warm and hearty welcome to the newest member of our Account team: Corrisa “I was actually pretty cool in middle school” Terrien. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND By Planet Propaganda. To stray forth is to peregrinate, to travel, to wander—with purpose. For us, building a new brand from the ground up is an incredibly rewarding act of exploration.BYE-BYE BIAS
2016 is the year we're bringing a theoretical interest in Behavioral Economics into the realm of the practical.10-GALLON TEDDY
~Weewoo Weewoo~ High profile hire alert! That’s right folks, we’ve picked up Teddy Brown as our new Group Creative Director. Texas-raised Teddy comes to us direct from FCB after a long stint as EVP ExecutiveCreative Director.
HOME | PLANET PROPAGANDA Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. AGENDA | PLANET PROPAGANDA Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the essential truth of a thing requires conviction in what matters, paired with the faith to let all the restgo.
WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.METHODOLOGY
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CAREERS | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of HOME | PLANET PROPAGANDA Planet Propaganda is a creative agency that changes how people think, feel, and act. But fear not, citizen, our powers are used for good. We spend our days building legacies for ambitious weekend and workshop brands – the ones people turn to when the work day’s done. AGENDA | PLANET PROPAGANDA Simplification is an act of courage. It’s an act of discipline. And it’s hard. Getting to the essential truth of a thing requires conviction in what matters, paired with the faith to let all the restgo.
WORK | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CONTACT | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989.METHODOLOGY
Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. CAREERS | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. 40 GRIT | WORK | PLANET PROPAGANDA Sandpaper. The simplest tool in the shed, and an all-purpose partner to any project. It's with that ethos that we built 40 Grit, Duluth’s new brand of basics. Shirts with sleeves, pants with pant legs, and buttons that work with button holes. We created a brand so simple, in both language and visuals, you instantly get the gist. Because sometimes, a bit of brass tacks is the best tool for STRAY FORTH CRAFT HARD SELTZER The Stray Forth brand is all about exploration. That pushed us to experiment with the can design, giving each flavor a unique but cohesive logo badge. Our positioning focused on a mindset more than a demographic: mindful drinkers who think a little differently, who appreciate an elevated beverage that lets them savor the moment and who are always looking forward. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
DULUTH TRADING COMPANY WOMEN’S Duluth women don't take the road less traveled. They forge their own roads. And in that spirit the new Duluth Trading Company's women's brand was launched. The overhaul and media campaign was created overwhelmingly by women, from director and copywriter to executive producer and production designer. The Duluth Trading Wayforgers brand is a joyous, powerful celebration of all women and all of NEWSWIRE | PLANET PROPAGANDA Hi, we’re Planet. We’re a strategic creative agency that conspires with ambitious challenger brands. Since 1989. REAL-LIFE TOUGH GUYS STAR IN THESE SPOTS FOR ALASKAN Planet Propaganda. 605 Williamson Street Madison, WI 53703. Follow us Instagram Twitter Vimeo Facebook Instagram Twitter Vimeo FacebookALASKAN HARD GEAR
The Alaskan Life isn’t for everyone. That’s the whole point. Alaskan Hardgear brings hard work on the final frontier into focus. Working with photographer/fisherman Corey Arnold, Planet developed an omnichannel campaign featuring regular Alaskan guys working extraordinary Alaskan jobs — with Alaskan Hardgear workwear along for the ride and rigors. MEET THE NEW NEW PIG By Planet Propaganda. A strong brand identity can be just as important for a business-to-business company as it is for consumer brands. While Planet usually works in the B2C realm, if the right B2B company needs help building a stronger brand, we relish the challenge.PERNOD RICARD
When iconic spirits maker Pernod Ricard decided to launch Smithworks American Made Vodka, they looked for a partner who could bring Midwestern values and a laid-back sensibility to the party. Thanks to a compelling “golden hour” story and a hyper-focused Heartland brand, the Smithworks launch significantly exceeded KPIs. We’lldrink to that.
CLAIRVOYANT CORRISA
We’d like everyone to give a warm and hearty welcome to the newest member of our Account team: Corrisa “I was actually pretty cool in middle school” Terrien. CHEYENNE, SENIOR SCHEMER Our new senior brand strategist is a schemer in the best sense of theword.
CRAFTING AN ELEVATED NEW HARD SELTZER BRAND By Planet Propaganda. To stray forth is to peregrinate, to travel, to wander—with purpose. For us, building a new brand from the ground up is an incredibly rewarding act of exploration.BYE-BYE BIAS
2016 is the year we're bringing a theoretical interest in Behavioral Economics into the realm of the practical.10-GALLON TEDDY
~Weewoo Weewoo~ High profile hire alert! That’s right folks, we’ve picked up Teddy Brown as our new Group Creative Director. Texas-raised Teddy comes to us direct from FCB after a long stint as EVP ExecutiveCreative Director.
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Planet Propaganda
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WE CONSPIRE WITH AMBITIOUS CHALLENGER BRANDS. We also laugh inappropriately and grill with enthusiasm. Learn AboutPlanet
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CO-CONSPIRATORS
* American Players Theatre* Aura Cacia
* Buffalo Wild Wings* Coca-Cola
* Duluth Trading Company* EatStreet
* Gatorade
* Harley-Davidson
* Intelligentsia
* Jersey Mike’s
* Jimmy John’s
* K2
* Miller High Life
* MTV
* Nike
* Organic Valley
* Pancheros
* Pernod Ricard
* Polaris
* Red Wing
* Scotts Miracle-Gro* Simply Organic
* Swarovski
* Target
* Trek
* Vasque
* Whole Foods
* Zoot Sports
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