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OPEN JOBS & DIGITAL MARKETING CAREERS AT OUTSPOKEN MEDIA SEO & Digital Marketing Careers. Outspoken Media is committed to finding and retaining a creative, experienced and happy team! We don’t just hire for jobs in SEO, we develop digital marketing careers that our team is proud of with the tools, opportunities, and education they need to succeed. At Outspoken Media, we also embracebeing a
WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. HOW TO TORMENT PEOPLE: 10 STEPS TO AN ORM CRISIS Just go all out. Accuse them of lying. Tell them they’re stupid and just don’t understand how to use the part properly. Call their mother or child ugly. Just go bananas and accept absolutely no responsibility. Basically, take our advice on how to respond to negative reviews and comments and just flip it. Have a ball. MAKE YOUR INTERNATIONAL VISITORS FEEL WELCOME 1) Go Mobile. Optimizing your website for mobile browsing is a huge part of setting your website up for international success, especially for B2C and e-Commerce sites. According to the IDC mobile device browsing will overtake PC’s somewhere between 2014 and 2016. 52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS Yesterday afternoon I had a chance to chat with a writer from a bridal magazine. She was looking for tip on how retailers could protect themselves from negative reviews and how they should respond to negative reviews that are left on their sites/ Facebook account.WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
HOW COMPANIES SHOULD RESPOND TO NEGATIVE REVIEWS Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the not-so-glowing reviews made against them on the site. I know, this should be good news, but, holy heaven does it make me nervous. Let’s face it, social skills and a beating heart aren’t necessarily two characteristics common to most organizations. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
OPEN JOBS & DIGITAL MARKETING CAREERS AT OUTSPOKEN MEDIA SEO & Digital Marketing Careers. Outspoken Media is committed to finding and retaining a creative, experienced and happy team! We don’t just hire for jobs in SEO, we develop digital marketing careers that our team is proud of with the tools, opportunities, and education they need to succeed. At Outspoken Media, we also embracebeing a
WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. HOW TO TORMENT PEOPLE: 10 STEPS TO AN ORM CRISIS Just go all out. Accuse them of lying. Tell them they’re stupid and just don’t understand how to use the part properly. Call their mother or child ugly. Just go bananas and accept absolutely no responsibility. Basically, take our advice on how to respond to negative reviews and comments and just flip it. Have a ball. MAKE YOUR INTERNATIONAL VISITORS FEEL WELCOME 1) Go Mobile. Optimizing your website for mobile browsing is a huge part of setting your website up for international success, especially for B2C and e-Commerce sites. According to the IDC mobile device browsing will overtake PC’s somewhere between 2014 and 2016. 52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS Yesterday afternoon I had a chance to chat with a writer from a bridal magazine. She was looking for tip on how retailers could protect themselves from negative reviews and how they should respond to negative reviews that are left on their sites/ Facebook account.WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
HOW COMPANIES SHOULD RESPOND TO NEGATIVE REVIEWS Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the not-so-glowing reviews made against them on the site. I know, this should be good news, but, holy heaven does it make me nervous. Let’s face it, social skills and a beating heart aren’t necessarily two characteristics common to most organizations. OPEN JOBS & DIGITAL MARKETING CAREERS AT OUTSPOKEN MEDIA SEO & Digital Marketing Careers. Outspoken Media is committed to finding and retaining a creative, experienced and happy team! We don’t just hire for jobs in SEO, we develop digital marketing careers that our team is proud of with the tools, opportunities, and education they need to succeed. At Outspoken Media, we also embracebeing a
GET IN TOUCH
Outspoken Media, Inc. 5 State Street, 3rd Floor. Troy, NY 12180. (518) 326-5500. Contact us using the form below, so we can learn more about your project and whether we’re a good match. We’ll be in touch soon and thank you for considering us for your digital marketing needs. First Name *. OUTREACH MARKETING TECHNIQUES & TIPS FROM OUTSPOKEN MEDIA Outreach Use the Inverted Pyramid for Outreach. on Sep 7 by Rhea Drysdale. Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. ONLINE REPUTATION MANAGEMENT SERVICES Strategy development: The simplest way to protect your online reputation is not having a reputation problem in the first place. We can work with your team to develop a proactive reputation management strategy and/or a reactive plan if something has unfortunately occurred. This work usually takes 60-90 days and includes a heavyamount of analysis.
SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
HOW DO YOU MANAGE CLIENT EXPECTATIONS? Mostly, how you manage their expectations, keep ‘em relaxed and what you can do to ensure that they grow up to be happy, healthy, still-paying clients at the end of their contracts. Because yes, it is up to you. From what I can gather, most SEOs look at clients a bit like stepchildren. Meaning they resent them just a bit more than theylet on.
6 WAYS TO BAIT PEOPLE INTO DOING STUFF So let’s be straight for a moment, yes? Social media, talking to people, being a great brand — it’s all wonderful. But at the end of the day, marketing is the act of ever-so-gently pushing someone’s hand into doing the thing they didn’t realize they wanted to do until you told them they wanted to do it. HOW COMPANIES SHOULD RESPOND TO NEGATIVE REVIEWS Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the not-so-glowing reviews made against them on the site. I know, this should be good news, but, holy heaven does it make me nervous. Let’s face it, social skills and a beating heart aren’t necessarily two characteristics common to most organizations. OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
OPEN JOBS & DIGITAL MARKETING CAREERS AT OUTSPOKEN MEDIA SEO & Digital Marketing Careers. Outspoken Media is committed to finding and retaining a creative, experienced and happy team! We don’t just hire for jobs in SEO, we develop digital marketing careers that our team is proud of with the tools, opportunities, and education they need to succeed. At Outspoken Media, we also embracebeing a
SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. ONLINE REPUTATION MANAGEMENT CASE STUDY Whether those sixty minutes were scripted and edited or not, she made Rae look like an adorable puppy. What follows is an online reputation management case study and some advice. Outspoken Media has no involvement with the brand, this is simply a look at SERP movement and Brownes & Co.’s reaction. If you are a small business owner, youwill
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
OPEN JOBS & DIGITAL MARKETING CAREERS AT OUTSPOKEN MEDIA SEO & Digital Marketing Careers. Outspoken Media is committed to finding and retaining a creative, experienced and happy team! We don’t just hire for jobs in SEO, we develop digital marketing careers that our team is proud of with the tools, opportunities, and education they need to succeed. At Outspoken Media, we also embracebeing a
SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. ONLINE REPUTATION MANAGEMENT CASE STUDY Whether those sixty minutes were scripted and edited or not, she made Rae look like an adorable puppy. What follows is an online reputation management case study and some advice. Outspoken Media has no involvement with the brand, this is simply a look at SERP movement and Brownes & Co.’s reaction. If you are a small business owner, youwill
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
INTERNET MARKETING SERVICES The core of what we offer includes SEO consulting services, content creation and strategy, outreach, and reputation management services. We function best as consultants who advise on and implement a comprehensive online marketing strategy for our clients. See above for the full list of internet marketing services we offer. BRANDING LESSONS & BEST PRACTICES FROM OUTSPOKEN MEDIA On the Outspoken Media blog, we invite you to think critically about your brand, what influences its value, how to connect with your ideal customer, and what all of this means to the long-term investment in and diversification of your marketing programs. We’ll share our data-driven findings, notable lessons from other brands, bestpractices
GET IN TOUCH
Outspoken Media, Inc. 5 State Street, 3rd Floor. Troy, NY 12180. (518) 326-5500. Contact us using the form below, so we can learn more about your project and whether we’re a good match. We’ll be in touch soon and thank you for considering us for your digital marketing needs. First Name *. OUTREACH & PROMOTIONAL STRATEGY SERVICES Outreach & Promotional Strategy Services. Outreach is the communication between brands and their audience, connecting with influences in your industry, pitching bloggers and the media and more. Hire us to help with outreach for your website. Outreach and promotion no longer belong only to the Public Relations team; it’s a vitalpart of all
THE COMPLETE REPUTATION MARKETING GUIDE reputation marketing. noun. 1. the action or business of cultivating and promoting a positive reputation. Reputation marketing is what happens when you consistently meet and then exceed your stakeholder’s expectations. Anyone you engage with as a brand is a stakeholder in today’s hyper-connected, digitalworld.
HOW TO TORMENT PEOPLE: 10 STEPS TO AN ORM CRISIS Just go all out. Accuse them of lying. Tell them they’re stupid and just don’t understand how to use the part properly. Call their mother or child ugly. Just go bananas and accept absolutely no responsibility. Basically, take our advice on how to respond to negative reviews and comments and just flip it. Have a ball. MAKE YOUR INTERNATIONAL VISITORS FEEL WELCOME 1) Go Mobile. Optimizing your website for mobile browsing is a huge part of setting your website up for international success, especially for B2C and e-Commerce sites. According to the IDC mobile device browsing will overtake PC’s somewhere between 2014 and 2016. 11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
HOW TO PICK A GOOD USERNAME, @ESCHMIDT0 How to pick a good username, @eschmidt0. December 7, 2009. By Lisa Barone in Branding. Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
OUTREACH MARKETING TECHNIQUES & TIPS FROM OUTSPOKEN MEDIA Outreach Use the Inverted Pyramid for Outreach. on Sep 7 by Rhea Drysdale. Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. 52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. HOW TO TORMENT PEOPLE: 10 STEPS TO AN ORM CRISIS Just go all out. Accuse them of lying. Tell them they’re stupid and just don’t understand how to use the part properly. Call their mother or child ugly. Just go bananas and accept absolutely no responsibility. Basically, take our advice on how to respond to negative reviews and comments and just flip it. Have a ball. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
HOW TO PICK A GOOD USERNAME, @ESCHMIDT0 How to pick a good username, @eschmidt0. December 7, 2009. By Lisa Barone in Branding. Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
OUTREACH MARKETING TECHNIQUES & TIPS FROM OUTSPOKEN MEDIA Outreach Use the Inverted Pyramid for Outreach. on Sep 7 by Rhea Drysdale. Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. 52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. HOW TO TORMENT PEOPLE: 10 STEPS TO AN ORM CRISIS Just go all out. Accuse them of lying. Tell them they’re stupid and just don’t understand how to use the part properly. Call their mother or child ugly. Just go bananas and accept absolutely no responsibility. Basically, take our advice on how to respond to negative reviews and comments and just flip it. Have a ball. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
HOW TO PICK A GOOD USERNAME, @ESCHMIDT0 How to pick a good username, @eschmidt0. December 7, 2009. By Lisa Barone in Branding. Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. DIGITAL MARKETING RESOURCES FROM OUTSPOKEN MEDIA Conference Coverage. Outspoken Media attended the major search marketing conferences since early 2009 with industry-leading liveblogging coverage until 2012. While we no longer cover conferences in this form, there are tremendous resources contained in the archives, which we encourage you to check out: PubCon 2012. SMX East2012.
OUTREACH MARKETING TECHNIQUES & TIPS FROM OUTSPOKEN MEDIA Outreach Use the Inverted Pyramid for Outreach. on Sep 7 by Rhea Drysdale. Take a page from journalism 101– increase link building and outreach response rates by using the inverted pyramid. THE COMPLETE REPUTATION MARKETING GUIDE reputation marketing. noun. 1. the action or business of cultivating and promoting a positive reputation. Reputation marketing is what happens when you consistently meet and then exceed your stakeholder’s expectations. Anyone you engage with as a brand is a stakeholder in today’s hyper-connected, digitalworld.
ONLINE REPUTATION MANAGEMENT SERVICES Strategy development: The simplest way to protect your online reputation is not having a reputation problem in the first place. We can work with your team to develop a proactive reputation management strategy and/or a reactive plan if something has unfortunately occurred. This work usually takes 60-90 days and includes a heavyamount of analysis.
MAKE YOUR INTERNATIONAL VISITORS FEEL WELCOME 1) Go Mobile. Optimizing your website for mobile browsing is a huge part of setting your website up for international success, especially for B2C and e-Commerce sites. According to the IDC mobile device browsing will overtake PC’s somewhere between 2014 and 2016. NON-PROFITS: HOW TO GET MORE ONLINE DONATIONS The Internet offers tons of free opportunities, especially for non-profits, and that includes advertising. Google has a program called Google Grants for AdWords, which offers in-kind advertising for non-profits. It’s actually part of a larger program— Google for Non-Profits —which provides many other services to assistnon-profits.
OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. THE NEW SEO GLOSSARY: SAY GOODBYE TO LINK CONDOMS & JUICE The New SEO Glossary: Say Goodbye to Link Condoms & Juice. December 12, 2012. By Amanda King in SEO. The SEO industry is full of acronyms, abbreviations, and industry-wide inside jokes. There are other publications that have extensively covered what SEO industry jargon means and how to interpret it–that isn’t my goal here. HOW COMPANIES SHOULD RESPOND TO NEGATIVE REVIEWS Something kind of scary happened last week. Yelp announced that they’ll soon let businesses respond to the critiques and the not-so-glowing reviews made against them on the site. I know, this should be good news, but, holy heaven does it make me nervous. Let’s face it, social skills and a beating heart aren’t necessarily two characteristics common to most organizations. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
THE NEW SEO GLOSSARY: SAY GOODBYE TO LINK CONDOMS & JUICE The New SEO Glossary: Say Goodbye to Link Condoms & Juice. December 12, 2012. By Amanda King in SEO. The SEO industry is full of acronyms, abbreviations, and industry-wide inside jokes. There are other publications that have extensively covered what SEO industry jargon means and how to interpret it–that isn’t my goal here. 11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
HOW TO PICK A GOOD USERNAME, @ESCHMIDT0 How to pick a good username, @eschmidt0. December 7, 2009. By Lisa Barone in Branding. Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. A DIGITAL MARKETING AGENCY TO FIT YOUR NEEDS We get it. As your partner, we reduce risk. By building qualified traffic for organizations we believe in, they’re able to grow a loyal audience and increase conversions. Our work is often confidential, but here are a few of the more than 180+ clients we’vehelped over 9
52 QUESTIONS TO ASK WHEN HIRING A SOCIAL MEDIA COMPANY 52 Questions To Ask When Hiring A Social Media Company. Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. WHAT IS A CIPHER SUITE? Cipher suites. Cipher suites are a combination of cryptographic algorithms used to provide security for HTTPS traffic. Here is an example of a cipher suite: ECDHE-ECDSA-AES128-GCM-SHA256. Using the above cipher suite, let’s see what those ingredients are. ECDHE is the key exchange algorithm. ECDSA is the authentication algorithm. SITEMAP CONSIDERATIONS FOR A HTTPS MIGRATION Sitemaps can be very important when Google is discovering your HTTPS pages after you make your site secure. Having a well planned and executed sitemap solution for your migration will result in faster indexing of your new urls and a much less frustrating experience. It should be noted that Sitemaps are helpful to a HTTPS switch, but notnecessary.
THE NEW SEO GLOSSARY: SAY GOODBYE TO LINK CONDOMS & JUICE The New SEO Glossary: Say Goodbye to Link Condoms & Juice. December 12, 2012. By Amanda King in SEO. The SEO industry is full of acronyms, abbreviations, and industry-wide inside jokes. There are other publications that have extensively covered what SEO industry jargon means and how to interpret it–that isn’t my goal here. 11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. HOW TO SEE HTTPS DETAILS IN GOOGLE CHROME Chrome Security Panel. Chrome security panel displays security information about a current connection. This information includes details on security level, SSL certificate details, mixed content, protocol, key exchange, cipher and more. It basically tells you just about anything you want to know about the connection from a securitystandpoint.
WHY I HATE BLOGGERS
Here’s something you may not know about me: I hate bloggers and I hate blogging. And if you want to know why, the New York Times did a pretty good job illustrating the point yesterday.The medium is thankless and the people who do itoh my goodness are they some of the most whiny, annoying and vapid people on the planet. 5 REASONS NOT TO DELETE NEGATIVE REVIEWS If someone left a negative comment or review about your company, they’re giving you a chance to change the conversation and make it better. They didn’t silently vow to never do business with your company again and trash you to their friends. They’ve told you what happened, why they’re upset, and now they’re looking to you tomake it
HOW TO PICK A GOOD USERNAME, @ESCHMIDT0 How to pick a good username, @eschmidt0. December 7, 2009. By Lisa Barone in Branding. Google CEO Eric Schmidt joined Twitter this weekend and decided that going in disguised as a dirty spammer was the way to go. The crack username he claimed for himself was “eschmidt0”. Yes, complete with his very own spammy ‘0’. DIGITAL MARKETING RESOURCES FROM OUTSPOKEN MEDIA Conference Coverage. Outspoken Media attended the major search marketing conferences since early 2009 with industry-leading liveblogging coverage until 2012. While we no longer cover conferences in this form, there are tremendous resources contained in the archives, which we encourage you to check out: PubCon 2012. SMX East2012.
THE HISTORY OF OUTSPOKEN MEDIA The History of Outspoken Media. Outspoken Media was born in January 2009 and grew from a personal need to be “outspoken” in an industry filled with confusion and uncertainty. Working in an innovative, digital world that changes constantly, it was common to watch organizations feel out-of-touch and fearful. Worse, the healthof those
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Outspoken Media, Inc. 5 State Street, 3rd Floor. Troy, NY 12180. (518) 326-5500. Contact us using the form below, so we can learn more about your project and whether we’re a good match. We’ll be in touch soon and thank you for considering us for your digital marketing needs. First Name *. DIGITAL MARKETING TIPS & TECHNIQUES Online Marketing. We talk about a lot of subjects on the blog including branding, content strategy, reputation marketing, outreach, search engine optimization, and social media marketing—digital marketing is what happens when these and many other areas of marketing converge online. In this section, we’ve created a home for topics that combine everything we love and do as well as those we CONTENT STRATEGY TIPS, TOOLS, PROCESSES, & METHODS Content Strategy. Content marketing is one of the most exciting and growing areas of digital marketing that touches almost every department in an enterprise—leadership, marketing, PR, digital, customer service, sales, design, development, and more. The problem is that many focus on the tactical implementation of content as an assetcreated in
THE COMPLETE REPUTATION MARKETING GUIDE reputation marketing. noun. 1. the action or business of cultivating and promoting a positive reputation. Reputation marketing is what happens when you consistently meet and then exceed your stakeholder’s expectations. Anyone you engage with as a brand is a stakeholder in today’s hyper-connected, digitalworld.
CONTENT CONSOLIDATION A great content inventory can provide great information not only on the subjects of your content, but also on their performance in Google. Let’s look at the benefits of consolidating content from a traffic and rankings stand point. The bicycle company looked at how well all of their “coaster brake” articles were performing in Google. 11 PIPERS PIPING: AN INTRODUCTION TO REGULAR EXPRESSIONS Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. NON-PROFITS: HOW TO GET MORE ONLINE DONATIONS The Internet offers tons of free opportunities, especially for non-profits, and that includes advertising. Google has a program called Google Grants for AdWords, which offers in-kind advertising for non-profits. It’s actually part of a larger program— Google for Non-Profits —which provides many other services to assistnon-profits.
OCSP STAPLING: WHAT IT IS AND WHY TO USE IT OCSP stapling uses the Online Certificate Status Protocol (OCSP) to remove a browser’s need to check with a third party when determining if a security certificate is valid. OCSP stapling essentially “staples” the status verification to the responding webserver, which you control, rather than relying on a third-party server thatyou do not.
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