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HOW TO MEASURE
About the speaker: Laurel Miltner. Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. HOW TO MARKET AN EVENT: 50 EVENT MARKETING TIPS The event page (or website) The cornerstone of all the promotion efforts is the event page or website. This could be a page or website specific to the event, or if WEBSITE FOOTER DESIGN BEST PRACTICES: 27 THINGS TO PUT AT Here’s an internet story that happens a million times a day. Vivian visits a websitebut she doesn’t see what she’s looking for she scrolls down a bit but she still doesn’t find it scrolls a bit more still not there then she goes all the way down to the bottom of the page and there it is, in the website footer. GOOGLE URL BUILDER: HOW TO TRACK CAMPAIGNS IN ANALYTICS As you type, you will see that the new URL is being auto-generated. Step 3: Click on “Copy URL” and paste it into your email newsletter (ad, social, etc) instead of your regular “untagged” link.. Bonus! You can see at the end of our URL builder, it will show you exactly where this will appear in your Google Analytics campaignreport.
WHERE’D THEY GO? TRACK EVERY EXIT CLICK USING GOOGLE TAG If not, call your developer. First, we’ll create a tag, then we’ll create a trigger for the tag. Finally, we’ll publish these to the live site. Log into Google Tag Manager. From the Tags section, click NEW. Name your tag. I called mine “Offsite Link Event Tracker” Then click to choose the tag type. HOW TO WRITE YOUR WEBSITE ABOUT PAGE: 5 POWERFUL IDEAS FOR Sonia suggests: Use your own writing voice. Be ruthless about pruning out any corporate-speak or hype. Don’t be afraid to be a little funny, if you can pull it off, or dorky, if that’s who you are. 7 DEAD ENDS ON YOUR WEBSITE AND HOW TO FIX USER FLOW 2. Blog Posts. Great bloggers often end posts with questions or a trigger for comments and conversation. Bad bloggers don’t even link to themselves. It’s nice to have a helpful blog, but don’t forget that you’re a marketer. Each post should send a bit of traffic deeper into your site. HOW TO WRITE EFFECTIVE TESTIMONIALS (PLUS 10 CUSTOMER If you do have longer testimonials, you can bold the most impactful words to guide visitors attention to the best parts. 2. A good testimonial is direct. Put the most impactful statement at the beginning. Edit it so even if people read just the first few words, they get the meaning quickly. BANKING WEBSITE DESIGN Orbit’s banking web designs gave Liberty Bank and American Chartered Bank fresh new looks backed by a user-friendly CMS, allowing them to manage the content without touching the complex online banking back-end. Partner with Us. Since 2001, the Orbit web design and development team has been creating custom sites and managing trickyintegrations.
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
HOW TO USE GOOGLE ANALYTICS TO TRACK SOCIAL MEDIA: HERE Social media is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resourcecenter, gallery, or
THE PERFECT B2B WEBSITE SERVICE PAGE: 13-POINT CHECKLIST Each is an opportunity to attract a high-intent visitor. 3. Quick visual credibility. Often, the next step for a great B2B service page is to differentiate the brand from competitors. This can be done quickly and visually with logos near the top of the page. Logos ofclients.
3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT ARE BRANDED KEYWORDS? HOW TO OPTIMIZE FOR BRANDED 3. The “Knowledge Panel” for your brand. To the right of your snippet, you’ll likely see a knowledge panel. This handles a lot of the simpler branded queries such as “ + hours” “ + address” “ + location.”. Many of these searches are likely done on a mobile HOW TO KEEP A PROJECT ON TRACK: 5 WAYS TO KEEP IT MOVING Project managers can plan around your needs, but they need to know those needs first. Be open and honest and ask questions. That’s why project managers are there. 4. Keep the group involved small. You know the old adage: too many cooks in the kitchen spoil the broth. Projects will move at a snail’s pace if there are too many people involved WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughintegrations.
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
THE PERFECT B2B WEBSITE SERVICE PAGE: 13-POINT CHECKLIST Each is an opportunity to attract a high-intent visitor. 3. Quick visual credibility. Often, the next step for a great B2B service page is to differentiate the brand from competitors. This can be done quickly and visually with logos near the top of the page. Logos ofclients.
3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT ARE BRANDED KEYWORDS? HOW TO OPTIMIZE FOR BRANDED 3. The “Knowledge Panel” for your brand. To the right of your snippet, you’ll likely see a knowledge panel. This handles a lot of the simpler branded queries such as “ + hours” “ + address” “ + location.”. Many of these searches are likely done on a mobile HOW TO KEEP A PROJECT ON TRACK: 5 WAYS TO KEEP IT MOVING Project managers can plan around your needs, but they need to know those needs first. Be open and honest and ask questions. That’s why project managers are there. 4. Keep the group involved small. You know the old adage: too many cooks in the kitchen spoil the broth. Projects will move at a snail’s pace if there are too many people involved WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughcenter, gallery, or
HOW TO MEASURE
About the speaker: Laurel Miltner. Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughCONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
THE ULTIMATE GUIDE TO CONVERSION OPTIMIZATION FOR LOW When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. IfyouRead More ›
WHERE’D THEY GO? TRACK EVERY EXIT CLICK USING GOOGLE TAG If not, call your developer. First, we’ll create a tag, then we’ll create a trigger for the tag. Finally, we’ll publish these to the live site. Log into Google Tag Manager. From the Tags section, click NEW. Name your tag. I called mine “Offsite Link Event Tracker” Then click to choose the tag type. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
LANDING PAGE VS. HOMEPAGE But not so fast. Unbounce, a leading authority on landing pages, claims landing pages come in two varieties: Click-through landing pages aim to get visitors to click through to another page.This type of page is commonly used in ecommerce models because WHY YOU MUST STOP RELYING ON KEYWORD RESEARCH TOOLS Quite the contrary, really. They help you do things in a fraction of the time that you’d be able to do on your own. But ultimately, human wisdom and experience must make the decisions as how to incorporate the information being provided. That means relying less on your keyword tools and more on your own knowledge base. BANKING WEBSITE DESIGN Orbit’s banking web designs gave Liberty Bank and American Chartered Bank fresh new looks backed by a user-friendly CMS, allowing them to manage the content without touching the complex online banking back-end. Partner with Us. Since 2001, the Orbit web design and development team has been creating custom sites and managing trickyintegrations.
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
HOW TO USE GOOGLE ANALYTICS TO TRACK SOCIAL MEDIA: HERE Social media is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resourcecenter, gallery, or
THE PERFECT B2B WEBSITE SERVICE PAGE: 13-POINT CHECKLIST Each is an opportunity to attract a high-intent visitor. 3. Quick visual credibility. Often, the next step for a great B2B service page is to differentiate the brand from competitors. This can be done quickly and visually with logos near the top of the page. Logos ofclients.
3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT ARE BRANDED KEYWORDS? HOW TO OPTIMIZE FOR BRANDED 3. The “Knowledge Panel” for your brand. To the right of your snippet, you’ll likely see a knowledge panel. This handles a lot of the simpler branded queries such as “ + hours” “ + address” “ + location.”. Many of these searches are likely done on a mobile HOW TO KEEP A PROJECT ON TRACK: 5 WAYS TO KEEP IT MOVING Project managers can plan around your needs, but they need to know those needs first. Be open and honest and ask questions. That’s why project managers are there. 4. Keep the group involved small. You know the old adage: too many cooks in the kitchen spoil the broth. Projects will move at a snail’s pace if there are too many people involved WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughintegrations.
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
HOW TO USE GOOGLE ANALYTICS TO TRACK SOCIAL MEDIA: HERE Social media is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resourcecenter, gallery, or
THE PERFECT B2B WEBSITE SERVICE PAGE: 13-POINT CHECKLIST Each is an opportunity to attract a high-intent visitor. 3. Quick visual credibility. Often, the next step for a great B2B service page is to differentiate the brand from competitors. This can be done quickly and visually with logos near the top of the page. Logos ofclients.
3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT ARE BRANDED KEYWORDS? HOW TO OPTIMIZE FOR BRANDED 3. The “Knowledge Panel” for your brand. To the right of your snippet, you’ll likely see a knowledge panel. This handles a lot of the simpler branded queries such as “ + hours” “ + address” “ + location.”. Many of these searches are likely done on a mobile HOW TO KEEP A PROJECT ON TRACK: 5 WAYS TO KEEP IT MOVING Project managers can plan around your needs, but they need to know those needs first. Be open and honest and ask questions. That’s why project managers are there. 4. Keep the group involved small. You know the old adage: too many cooks in the kitchen spoil the broth. Projects will move at a snail’s pace if there are too many people involved WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughcenter, gallery, or
HOW TO MEASURE
About the speaker: Laurel Miltner. Laurel Miltner is the Director of Digital Strategy at Orbit Media, where she works with clients to drive business value from their websites through ongoing visibility, traffic and conversion optimization. WHAT IS GOOGLE TAG MANAGER AND WHY USE IT? THE TRUTH ABOUT Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) throughCONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
THE ULTIMATE GUIDE TO CONVERSION OPTIMIZATION FOR LOW When your company is growing, there are many areas of the business that require attention, effort and investment. A/B testing and conversion optimization are typically seen as something that requires a significant investment of money, time and energy to implement. IfyouRead More ›
WHERE’D THEY GO? TRACK EVERY EXIT CLICK USING GOOGLE TAG If not, call your developer. First, we’ll create a tag, then we’ll create a trigger for the tag. Finally, we’ll publish these to the live site. Log into Google Tag Manager. From the Tags section, click NEW. Name your tag. I called mine “Offsite Link Event Tracker” Then click to choose the tag type. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
LANDING PAGE VS. HOMEPAGE But not so fast. Unbounce, a leading authority on landing pages, claims landing pages come in two varieties: Click-through landing pages aim to get visitors to click through to another page.This type of page is commonly used in ecommerce models because WHY YOU MUST STOP RELYING ON KEYWORD RESEARCH TOOLS Quite the contrary, really. They help you do things in a fraction of the time that you’d be able to do on your own. But ultimately, human wisdom and experience must make the decisions as how to incorporate the information being provided. That means relying less on your keyword tools and more on your own knowledge base. CHICAGO WEB DESIGN AND DEVELOPMENT COMPANY A data-driven web design and development company. A better website starts with research. Curiosity is our starting point. We then launch into a thorough qualitative and quantitative investigation. Our websites are built to rank. We perform keyword research, review WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resource center, gallery, or some combination of content types.CONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT TO PUT ON YOUR HOMEPAGE: 19 HOW TO MARKET AN EVENT: 50 EVENT MARKETING TIPS HOW TO WRITE TRULY GREAT HEADLINES (PLUS 21 CREATIVE Make the content *behind* your headline amazing. Put some love (and work) into it, to make it compelling and genuinely useful. Bring your own unique writing voice and sincere care for the topic into your written, audio, and video content.”. 4. Ask a question. Question headlines have two benefits. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO WRITE YOUR WEBSITE ABOUT PAGE: 5 POWERFUL IDEAS FOR Sonia suggests: Use your own writing voice. Be ruthless about pruning out any corporate-speak or hype. Don’t be afraid to be a little funny, if you can pull it off, or dorky, if that’s who you are. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
CHICAGO WEB DESIGN AND DEVELOPMENT COMPANY A data-driven web design and development company. A better website starts with research. Curiosity is our starting point. We then launch into a thorough qualitative and quantitative investigation. Our websites are built to rank. We perform keyword research, review WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resource center, gallery, or some combination of content types.CONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT TO PUT ON YOUR HOMEPAGE: 19 HOW TO MARKET AN EVENT: 50 EVENT MARKETING TIPS HOW TO WRITE TRULY GREAT HEADLINES (PLUS 21 CREATIVE Make the content *behind* your headline amazing. Put some love (and work) into it, to make it compelling and genuinely useful. Bring your own unique writing voice and sincere care for the topic into your written, audio, and video content.”. 4. Ask a question. Question headlines have two benefits. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO WRITE YOUR WEBSITE ABOUT PAGE: 5 POWERFUL IDEAS FOR Sonia suggests: Use your own writing voice. Be ruthless about pruning out any corporate-speak or hype. Don’t be afraid to be a little funny, if you can pull it off, or dorky, if that’s who you are. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resourcecenter, gallery, or
15 THINGS TO REMOVE FROM YOUR WEBSITE IMMEDIATELY Here’s how: While watching the video in YouTube, click the “share” button under the video. Now click “embed”. Rather than taking the default embed code here, click “show more”. Uncheck the box next to “show suggested videos when the video finishes. Copy andpaste the
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
BANKING WEBSITE DESIGN Orbit’s banking web designs gave Liberty Bank and American Chartered Bank fresh new looks backed by a user-friendly CMS, allowing them to manage the content without touching the complex online banking back-end. Partner with Us. Since 2001, the Orbit web design and development team has been creating custom sites and managing trickyintegrations.
RESULTS DRIVEN BLOG
Get expert, practical advice on web design and content marketing. Our goal is to help you get better results from the web. COMPETITOR ANALYSIS TOOLS: 15 QUICK WAYS TO COMPARE If search is critical to your company, you likely need these options. Free version: 14-day trial. Paid version: $82/month. 3. Alexa. website | rankings, advertising, authority, traffic. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. 7 DEAD ENDS ON YOUR WEBSITE AND HOW TO FIX USER FLOW 2. Blog Posts. Great bloggers often end posts with questions or a trigger for comments and conversation. Bad bloggers don’t even link to themselves. It’s nice to have a helpful blog, but don’t forget that you’re a marketer. Each post should send a bit of traffic deeper into your site. WHAT IS THOUGHT LEADERSHIP MARKETING? A NEW DEFINITION FOR These three categories align with Aristotle’s Three Modes of Persuasion.They also align with specific digital marketing strategies and general personas. The thought leader is at the intersection between the subject matter expert, the social influencer and the key opinion leader.Let’s look more closely at each of those keyelements.
131 WORDS THAT INCREASE WEB TRAFFIC Snippets are generally made up of a link with a few lines of black text below. Although there are all kinds of things that appear in snippets these days, in most cases the link is the title tag of the web page and the black text is the meta description of the page. CHICAGO WEB DESIGN AND DEVELOPMENT COMPANY A data-driven web design and development company. A better website starts with research. Curiosity is our starting point. We then launch into a thorough qualitative and quantitative investigation. Our websites are built to rank. We perform keyword research, review WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resource center, gallery, or some combination of content types.CONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT TO PUT ON YOUR HOMEPAGE: 19 HOW TO MARKET AN EVENT: 50 EVENT MARKETING TIPS HOW TO WRITE TRULY GREAT HEADLINES (PLUS 21 CREATIVE Make the content *behind* your headline amazing. Put some love (and work) into it, to make it compelling and genuinely useful. Bring your own unique writing voice and sincere care for the topic into your written, audio, and video content.”. 4. Ask a question. Question headlines have two benefits. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO WRITE YOUR WEBSITE ABOUT PAGE: 5 POWERFUL IDEAS FOR Sonia suggests: Use your own writing voice. Be ruthless about pruning out any corporate-speak or hype. Don’t be afraid to be a little funny, if you can pull it off, or dorky, if that’s who you are. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
CHICAGO WEB DESIGN AND DEVELOPMENT COMPANY A data-driven web design and development company. A better website starts with research. Curiosity is our starting point. We then launch into a thorough qualitative and quantitative investigation. Our websites are built to rank. We perform keyword research, review WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resource center, gallery, or some combination of content types.CONTENT CHEMISTRY
Content Chemistry: The Illustrated Handbook for Content Marketing. Content Chemistry is the result of conversations with thousands of companies since 2001. These are the most important and effective marketing lessons we’ve learned. To be successful, websites must dotwo things: 1.
HOW TO TAKE A GREAT SELFIE: 5 SELFIE TIPS FOR MASTERING So hold that arm out straight. If the pic is a selfie headshot, you’re not reaching far enough. Your entire upper body should be in the shot. 3. Hold the camera high. Red-eye reduction is in the camera, but chin reduction is in the angle. Raising your arm will help feature your face, not your neck. WHAT TO PUT ON YOUR HOMEPAGE: 19 HOW TO MARKET AN EVENT: 50 EVENT MARKETING TIPS HOW TO WRITE TRULY GREAT HEADLINES (PLUS 21 CREATIVE Make the content *behind* your headline amazing. Put some love (and work) into it, to make it compelling and genuinely useful. Bring your own unique writing voice and sincere care for the topic into your written, audio, and video content.”. 4. Ask a question. Question headlines have two benefits. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. HOW TO WRITE YOUR WEBSITE ABOUT PAGE: 5 POWERFUL IDEAS FOR Sonia suggests: Use your own writing voice. Be ruthless about pruning out any corporate-speak or hype. Don’t be afraid to be a little funny, if you can pull it off, or dorky, if that’s who you are. WHAT IS A GOOD BOUNCE RATE? HOW TO IMPROVE OR LOWER YOUR Paid Search Bounce Rates. The average bounce rate for paid traffic is 62.6%. This is the only number in the report that worries me, because it represents the failure rate of advertising. These are the most costly visitors. Each bounce is an investment without immediatereturn.
WHAT MAKES A GREAT WEBSITE? 25 EFFECTIVE STRATEGIES 11. Keep building. A great website is an ever-expanding entity. This is one of the primary reasons the term content marketing is to marketing what Beyoncé is to pop music. Your website is a medium, a publication. It should be home to a blog, vlog, podcast, resourcecenter, gallery, or
15 THINGS TO REMOVE FROM YOUR WEBSITE IMMEDIATELY Here’s how: While watching the video in YouTube, click the “share” button under the video. Now click “embed”. Rather than taking the default embed code here, click “show more”. Uncheck the box next to “show suggested videos when the video finishes. Copy andpaste the
WEBSITE OPTIMIZATION SERVICES Website optimization services reinvent your website. We have a dedicated team of post-launch optimization specialists who live in spreadsheets and dream in data. They have the vision to find everything that can improve your site, week over week, and month over month. See how your site can keep climbing the rankings, let’s builda better site
BANKING WEBSITE DESIGN Orbit’s banking web designs gave Liberty Bank and American Chartered Bank fresh new looks backed by a user-friendly CMS, allowing them to manage the content without touching the complex online banking back-end. Partner with Us. Since 2001, the Orbit web design and development team has been creating custom sites and managing trickyintegrations.
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Get expert, practical advice on web design and content marketing. Our goal is to help you get better results from the web. COMPETITOR ANALYSIS TOOLS: 15 QUICK WAYS TO COMPARE If search is critical to your company, you likely need these options. Free version: 14-day trial. Paid version: $82/month. 3. Alexa. website | rankings, advertising, authority, traffic. One of the best known competitive metrics and tools for website analysis, Alexa provides a number that some marketers obsess over. 3 REAL WORLD SEO EXAMPLES: THE PAGES, THE PHRASES AND THE The takeaway. This SEO example highlights a big problem with keyphrase research: search volume is always underestimated. The tools showed little or no search volume for the target keyphrases, but the page gets a lot of traffic. According to Moz, this page should be getting just a few visits per day. 7 DEAD ENDS ON YOUR WEBSITE AND HOW TO FIX USER FLOW 2. Blog Posts. Great bloggers often end posts with questions or a trigger for comments and conversation. Bad bloggers don’t even link to themselves. It’s nice to have a helpful blog, but don’t forget that you’re a marketer. Each post should send a bit of traffic deeper into your site. WHAT IS THOUGHT LEADERSHIP MARKETING? A NEW DEFINITION FOR These three categories align with Aristotle’s Three Modes of Persuasion.They also align with specific digital marketing strategies and general personas. The thought leader is at the intersection between the subject matter expert, the social influencer and the key opinion leader.Let’s look more closely at each of those keyelements.
131 WORDS THAT INCREASE WEB TRAFFIC Snippets are generally made up of a link with a few lines of black text below. Although there are all kinds of things that appear in snippets these days, in most cases the link is the title tag of the web page and the black text is the meta description of the page. Skip to Main ContentToggle navigation
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