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INTERNET MARKETING AGENCY Mogul is, among many things, an internet marketing agency. We’re a tight team of technically minded, business savvy, highly engagedpeople.
TOP WEB DESIGN
Work we love. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. Motus Hydraulics. Custom Development, Design, API Integration. Yummy Fruit Co. Strategy, Design, Development, Custom Development, Email Newsletter, Search Engine Optimisation,Maintenance.
BLOG | MOGUL
Championing our clients through the work we do for them, sharing our thinking and insights into our people, and celebrating our growthachievements.
MOGUL PARTNERS
The Mogul Partners approach has worked for more than five years across a number of diverse projects for high-achieving Mogul clients. With the experience we have gained and the results we have seen first-hand, we are excited to launch the Mogul Partnership Project as a stand-alone offering. This is a unique opportunity for you totransform your
READABILITY 101
Readability 101. An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a few words together to create some sentences. Secondly, repeat the above step a few times to create some paragraphs. And lastly, repeat steps 1 and 2. Clearly those steps are bit tonguein
HOW CAN I USE CONVERSION OPTIMISATION TO GROW MY BUSINESS I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue doubled overnight. Because of a cat! This is called conversion optimisation. It means making small changes to your STOP SPYING ON ME: THE END OF THE ROAD FOR CROSS-SITE You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content about cookies in other places. Like your antivirus software firing up MOGUL | DIGITAL AGENCY | SMARTER THINKING ONLINE. Web Design. There’s a lot to think about when you’re crafting the ideal online experience for your customers, from brand collateral to the user experience. Web Development. Whenever there is a need for original functionality, integration with other systems, or troubleshooting on a DIGITAL MARKETING AGENCY Email Marketing. Email direct marketing (EDM) is one of the most valuable ways for you to reach out to your customers and grow your business. Digital Strategy. Since 2010 we have been providing digital strategy and consultation services to our clients, in a wide ONLINE MARKETING COMPANY Results by design. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. We can be relied on to challenge your thinking, generate smart ideas and develop innovative solutions to ensure your online presence stays relevant and productive over thelong term.
INTERNET MARKETING AGENCY Mogul is, among many things, an internet marketing agency. We’re a tight team of technically minded, business savvy, highly engagedpeople.
TOP WEB DESIGN
Work we love. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. Motus Hydraulics. Custom Development, Design, API Integration. Yummy Fruit Co. Strategy, Design, Development, Custom Development, Email Newsletter, Search Engine Optimisation,Maintenance.
BLOG | MOGUL
Championing our clients through the work we do for them, sharing our thinking and insights into our people, and celebrating our growthachievements.
MOGUL PARTNERS
The Mogul Partners approach has worked for more than five years across a number of diverse projects for high-achieving Mogul clients. With the experience we have gained and the results we have seen first-hand, we are excited to launch the Mogul Partnership Project as a stand-alone offering. This is a unique opportunity for you totransform your
READABILITY 101
Readability 101. An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a few words together to create some sentences. Secondly, repeat the above step a few times to create some paragraphs. And lastly, repeat steps 1 and 2. Clearly those steps are bit tonguein
HOW CAN I USE CONVERSION OPTIMISATION TO GROW MY BUSINESS I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue doubled overnight. Because of a cat! This is called conversion optimisation. It means making small changes to your STOP SPYING ON ME: THE END OF THE ROAD FOR CROSS-SITE You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content about cookies in other places. Like your antivirus software firing upBLOG | MOGUL
Readability 101 April 29, 2021 | Jerome Brown. An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw aWEB DESIGN COMPANY
Who needs web design. In the modern digital economy, every organisation requires an online presence. Your website is the only online real estate that you ‘own’ – unlike a social media page, you are in control of your website and you make the rules. A CHANGE FOR THE BETTER A change for the better. For the last 13 years, we have passionately created custom WordPress themes for our clients, but COVID gave us an opportunity to review and rethink this strategy. When we started using WordPress in 2007, while very popular with many web companies, we found off-the-shelf WordPress themes awful, clunky and difficult to WHAT’S IN A DOMAIN NAME? If you know the name, you can find the correct phone number to get in touch. With websites, a domain name is translated into an IP address via a system called DNS and the connection is made. Similarly, to deliver an email to your@address.co.nz, DNS is used to find out which server handles mail for address.co.nz and the email is routed there. STAYING HOME AND THRIVING Staying home and thriving. We are shifting the way we work at Mogul at the moment. Dreaming bigger, working smarter and creating our own opportunities. We catch up with Becca for some tips to pivot and thrive in tough times. STOP SPYING ON ME: THE END OF THE ROAD FOR CROSS-SITE You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content about cookies in other places. Like your antivirus software firing up HOW TO ADD A COVID-19 BANNER TO YOUR WEBSITE Step 4 – Find the plugin’s settings menu. Once the plugin has been successfully installed and activated a new side menu option will appear titled ‘Simple Banner’. Click this to head to the settings of the plugin and configure your banner. This side menu is the large vertical menu found on the left-hand side of the screen.YUMMY FRUIT CO
Yummy Fruit Co. It’s always great working with iconic New Zealand brands, and with a story dating back to 1862, The Yummy Fruit Co is no exception. This household grocery produces the highest quality fruit, the Yummy stickers are known the country over, and the company has provided schools with thousands of dollars worth of school equipment. CASE STUDY: EIT WEBSITE AND ONLINE STRATEGY Mogul’s solution. Online marketing strategy. The first thing EIT needed was a comprehensive, integrated digital communications and online marketing strategy. To develop this, we ran an online survey for all EIT staff, and ran two 3-hour workshops for the Marketing Section. From the survey results and strategy sessions, we were ableto provide
CUFON – THE GOOD, THE BAD AND THE UGLY The Bad and the Ugly: We recently used cufon on the new Need A Nerd website. Cufon was replacing the headings but displaying some characters in funny ways; the dash (-) was becoming an X and some quote marks were disappearing entirely. The problem was basically two things: The font and the text editor in the CMS (Content ManagementSystem).
MOGUL | DIGITAL AGENCY | SMARTER THINKING ONLINE. Web Design. There’s a lot to think about when you’re crafting the ideal online experience for your customers, from brand collateral to the user experience. Web Development. Whenever there is a need for original functionality, integration with other systems, or troubleshooting on a DIGITAL MARKETING AGENCY Email Marketing. Email direct marketing (EDM) is one of the most valuable ways for you to reach out to your customers and grow your business. Digital Strategy. Since 2010 we have been providing digital strategy and consultation services to our clients, in a wideTOP WEB DESIGN
Work we love. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. Motus Hydraulics. Custom Development, Design, API Integration. Yummy Fruit Co. Strategy, Design, Development, Custom Development, Email Newsletter, Search Engine Optimisation,Maintenance.
INTERNET MARKETING AGENCY Mogul is, among many things, an internet marketing agency. We’re a tight team of technically minded, business savvy, highly engagedpeople.
BLOG | MOGUL
Championing our clients through the work we do for them, sharing our thinking and insights into our people, and celebrating our growthachievements.
5 REASONS IT’S TIME FOR A NEW WEBSITE Websites take time, money and the right people. In the past just having a website was good enough regardless of how well it functioned or looked. But those days are long over and today’s users expect a certain quality when visiting websites. Anything less and they are quick to move on. With that in mind STOP SPYING ON ME: THE END OF THE ROAD FOR CROSS-SITE You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content about cookies in other places. Like your antivirus software firing up HOW CAN I USE CONVERSION OPTIMISATION TO GROW MY BUSINESS I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue doubled overnight. Because of a cat! This is called conversion optimisation. It means making small changes to your IS IT TIME FOR A CONTENT CLEAN? Keeping your website’s content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a few words or images on your website doesn’t seem worth the time. Well, simply put it CASE STUDY: EIT WEBSITE AND ONLINE STRATEGY MOGUL | DIGITAL AGENCY | SMARTER THINKING ONLINE. Web Design. There’s a lot to think about when you’re crafting the ideal online experience for your customers, from brand collateral to the user experience. Web Development. Whenever there is a need for original functionality, integration with other systems, or troubleshooting on a DIGITAL MARKETING AGENCY Email Marketing. Email direct marketing (EDM) is one of the most valuable ways for you to reach out to your customers and grow your business. Digital Strategy. Since 2010 we have been providing digital strategy and consultation services to our clients, in a wideTOP WEB DESIGN
Work we love. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. Motus Hydraulics. Custom Development, Design, API Integration. Yummy Fruit Co. Strategy, Design, Development, Custom Development, Email Newsletter, Search Engine Optimisation,Maintenance.
INTERNET MARKETING AGENCY Mogul is, among many things, an internet marketing agency. We’re a tight team of technically minded, business savvy, highly engagedpeople.
BLOG | MOGUL
Championing our clients through the work we do for them, sharing our thinking and insights into our people, and celebrating our growthachievements.
5 REASONS IT’S TIME FOR A NEW WEBSITE Websites take time, money and the right people. In the past just having a website was good enough regardless of how well it functioned or looked. But those days are long over and today’s users expect a certain quality when visiting websites. Anything less and they are quick to move on. With that in mind STOP SPYING ON ME: THE END OF THE ROAD FOR CROSS-SITE You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content about cookies in other places. Like your antivirus software firing up HOW CAN I USE CONVERSION OPTIMISATION TO GROW MY BUSINESS I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue doubled overnight. Because of a cat! This is called conversion optimisation. It means making small changes to your IS IT TIME FOR A CONTENT CLEAN? Keeping your website’s content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a few words or images on your website doesn’t seem worth the time. Well, simply put it CASE STUDY: EIT WEBSITE AND ONLINE STRATEGYBLOG | MOGUL
Readability 101 April 29, 2021 | Jerome Brown. An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a ONLINE MARKETING COMPANY Results by design. Mogul focuses on delivering strategic, high-quality, robust solutions that are well-planned and managed effectively throughout the process. We can be relied on to challenge your thinking, generate smart ideas and develop innovative solutions to ensure your online presence stays relevant and productive over thelong term.
READABILITY 101
Readability 101. An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a few words together to create some sentences. Secondly, repeat the above step a few times to create some paragraphs. And lastly, repeat steps 1 and 2. Clearly those steps are bit tonguein
WHAT’S IN A DOMAIN NAME? If you know the name, you can find the correct phone number to get in touch. With websites, a domain name is translated into an IP address via a system called DNS and the connection is made. Similarly, to deliver an email to your@address.co.nz, DNS is used to find out which server handles mail for address.co.nz and the email is routed there. HOW TO ADD A COVID-19 BANNER TO YOUR WEBSITE Step 4 – Find the plugin’s settings menu. Once the plugin has been successfully installed and activated a new side menu option will appear titled ‘Simple Banner’. Click this to head to the settings of the plugin and configure your banner. This side menu is the large vertical menu found on the left-hand side of the screen. HOW-TO: WORDPRESS + JQUERY DATATABLES Here’s my quick how-to for getting up and running with DataTables on WordPress. Step 1. Get the jQuery DataTables assets onto your page. Let’s do this the proper way, in your functions.php. Nothing fancy there, just enqueuing the JavaScript and CSS files, and telling WordPress to load jQuery before the DataTables plugin. Step 2. THE 5 THINGS THAT EVERY SUCCESSFUL BUSINESS GETS RIGHT As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers we can help with a lot of things, but there are certain fundamentals that, if they are not done correctly, mean that SIMPLIFYING THE UX (USER EXPERIENCE) DESIGN FOR WEBSITE I have been known to clap my hands with joy when UX design comes up in conversation – not because it’s the new hot topic – but because user-first is how we have approached website projects since 2007, way before before it was one of the top five in-demand skills according toa
WHY IS NO-ONE IN AMERICA VISITING MY WEBSITE? Maybe no-one’s searching for any of the words you’re at the top for. Maybe they’ve never heard of you and all you’ve got on your website is your brand name. Maybe your search engine listing is completely incomprehensible to an American. Maybe it’s right next to a big ad for your competitors. Maybe your company name is the same asa
CUFON – THE GOOD, THE BAD AND THE UGLY The Bad and the Ugly: We recently used cufon on the new Need A Nerd website. Cufon was replacing the headings but displaying some characters in funny ways; the dash (-) was becoming an X and some quote marks were disappearing entirely. The problem was basically two things: The font and the text editor in the CMS (Content ManagementSystem).
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EXPERTS IN WORDPRESS SINCE 2007 We have a proven track record of delivering on promises and expectations. We will bring great ideas and enthusiasm to your project, and excellent management of budgets and timelines. We build long-standing partnerships with our clients to help you succeed.OUR WORK
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We believe courage leads to growth. You can find this ethos celebrated and recognised in the long-standing client partnerships we have, and the award-winning work we have delivered. We are proud to have been selected winners of 2 awards. * Winners of the CAANZ Small to Medium Business Category at the 2016 Westpac Hawke’s Bay Chamber of Commerce Business Awards. * Winners of the Gen-i Breakthrough Award at the 2013 Westpac Hawke’s Bay Chamber of Commerce Business Awards. See what makes us greatLATEST UPDATES
SO YOU WANNA PICK A WORDPRESS PLUGIN?MARCH 19, 2020
JEROME BROWN - DEVELOPER COVID-19: MOGUL OFFICE CLOSED BUT BUSINESS AS USUALMARCH 16, 2020
MATTHEW MILLER - MOGUL CO-FOUNDER & DIRECTOR HOW TO CREATE A COLOUR PALETTEMARCH 4, 2020
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