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MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." WE'RE GOING AGILE CARTOON we’re going agile. Paid licensing options include high resolution download. Next month marks the 20th anniversary of the Agile Manifesto. Twenty years ago, 17 software engineers went skiing in Utah. After bonding over their shared frustrations on the state of software development, they drafted the Manifesto for Agile SoftwareDevelopment.
CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and THE STATE OF DIGITAL ADVERTISING CARTOON Last year PwC investigated where the money goes in digital advertising, at the behest of the Incorporated Society of British Advertisers (ISBA). This wasn’t an easy task, as a single programmatic ad placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital ad spending is syphoned off before it reaches publishers. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative 8 TYPES OF INNOVATION CARTOON 8 types of innovation. Paid licensing options include high resolution download. In innovation, the path of least resistance usually leads to mediocrity. A form of Darwinism drives organizations as they decide which ideas to launch. But instead of “survival-of-the-fittest,” it’s “survival-of-the-safest.”. Innovation stage gates THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." WE'RE GOING AGILE CARTOON we’re going agile. Paid licensing options include high resolution download. Next month marks the 20th anniversary of the Agile Manifesto. Twenty years ago, 17 software engineers went skiing in Utah. After bonding over their shared frustrations on the state of software development, they drafted the Manifesto for Agile SoftwareDevelopment.
CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and THE STATE OF DIGITAL ADVERTISING CARTOON Last year PwC investigated where the money goes in digital advertising, at the behest of the Incorporated Society of British Advertisers (ISBA). This wasn’t an easy task, as a single programmatic ad placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital ad spending is syphoned off before it reaches publishers. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative 8 TYPES OF INNOVATION CARTOON 8 types of innovation. Paid licensing options include high resolution download. In innovation, the path of least resistance usually leads to mediocrity. A form of Darwinism drives organizations as they decide which ideas to launch. But instead of “survival-of-the-fittest,” it’s “survival-of-the-safest.”. Innovation stage gates THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
ABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
THE NFT BANDWAGON
A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon.. As Cathy Hackl put it, “everyone is talking about NFTs, and few people actually understand them.”. In the luxury world, brands like Gucci and RTFKT created NFTs for virtual sneakers. MARKETING BEYOND COOKIES CARTOON marketing beyond cookies. January 10, 2021. License. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00 Add to Cart. Looking for other licensing options? click here. ADVERTISING WITHOUT COOKIES CARTOON advertising without cookies. Paid licensing options include high resolution download. Adland is counting down to the end of third-party cookies by 2022, which has major implications for marketers. Some of the digital ad industry is working on alternative techniques to track people. A few of these techniques could be even more invasive than STATUS QUO AND RESISTANCE TO CHANGE CARTOON If the only constant is change, a close second is the resistance to that change. Bill Taylor, co-founder of Fast Company magazine, once stumbled across an obscure article written by a Product Manager in 1959 entitled "50 Reasons Why We Cannot Change." The Product Manager, E.F. Borisch, compiled this list while working for the Milwaukee Gear Company, and many of the reasons still THE VALUE PROPOSITION AND LESSONS FROM HIGHER EDUCATION "Universities are no longer nonprofits, but the highest-gross-margin luxury brands in the world," NYU Professor Scott Galloway wrote recently. Professor Galloway has been exploring the crisis of higher education in the U.S. lately, accelerated by the pandemic. Of all the wrecking ball implications of Covid-19 on brands, the impact on higher education is one of the most dramatic. Í•ŒÊΜÌ ¸ Í™ˆÍƑ€Ì ̶ŒÌŽ¥Ë§ˆÌ‹¸Ì§€Ï¼ˆKAKAOTALK:ZA31ϼ Marketoonist | Tom Fishburne. Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. COST-CUTTING AND ZERO-BASED BUDGETING CARTOON Last week, Kraft Heinz posted record losses and an historic goodwill write-down. Many are pointing to years of aggressive and relentless cost-cutting as a root cause. Since their merger in 2015, Kraft Heinz has become the poster child of a budget planning tool called zero-based budgeting (ZBB), evangelized by private equity firm 3GCapital.
MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that wasTHE NFT BANDWAGON
the NFT bandwagon. Paid licensing options include high resolution download. A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. As Cathy Hackl put it, “everyone is talking about NFTs, and few people actually CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that wasTHE NFT BANDWAGON
the NFT bandwagon. Paid licensing options include high resolution download. A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. As Cathy Hackl put it, “everyone is talking about NFTs, and few people actually CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remote YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. GENERATIONAL MARKETING Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of health and beauty sales, and 49% of all FMCG sales. He concluded that “the over 50s are one of the largest, wealthiest and mostunderserved
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and THE CREATIVE BRIEF GAP CARTOON In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. The ANA found that 58% of clients believe they do a good job with creative briefs. Yet only 27% of agencies agree (and 0% “strongly agree”). This gap in perception between those giving briefs and those receiving ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. EASY PEASY LICENSING After your purchase, you’ll see a link to a print-ready 300 DPI JPEG of the cartoon. Average size for a cartoon is about 8″ or 2500 pixels. A JPEG is a standard graphics file you can use in STATUS QUO AND RESISTANCE TO CHANGE CARTOON If the only constant is change, a close second is the resistance to that change. Bill Taylor, co-founder of Fast Company magazine, once stumbled across an obscure article written by a Product Manager in 1959 entitled "50 Reasons Why We Cannot Change." The Product Manager, E.F. Borisch, compiled this list while working for the Milwaukee Gear Company, and many of the reasons still THE MARKETING ROLE AND OWNING THE P&L CARTOON The marketing role is always evolving. Increasingly marketers are taking on P&L responsibility. CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L. As Gartner’s Jake Sorofman said, “Over the past several years, we’ve witnessed an expansion of the CMOMARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creativeKPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. THE EVOLUTION OF ADVERTISING CARTOON A few weeks ago, I drew a cartoon on the Future of Advertising, imagining increasingly invasive advertising in our homes, thanks to technology and IOT.The cartoon seemed to strike a chord, and even popped up in the Wall Street Journal. And yet while advertisers are gaining increasingly powerful tools to reach consumers in ways never before possible, consumers are gaining access to increasingly "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creativeKPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. THE EVOLUTION OF ADVERTISING CARTOON A few weeks ago, I drew a cartoon on the Future of Advertising, imagining increasingly invasive advertising in our homes, thanks to technology and IOT.The cartoon seemed to strike a chord, and even popped up in the Wall Street Journal. And yet while advertisers are gaining increasingly powerful tools to reach consumers in ways never before possible, consumers are gaining access to increasingly "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remoteABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. INNOVATION | MARKETOONIST | TOM FISHBURNE innovation dreamers, realists, and spoilers. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was THE PACE OF CHANGE CARTOON the pace of change. Paid licensing options include high resolution download. “The pace of change has never been this fast, yet it will never be this slow again,” Justin Trudeau famously said in his 2018 speech at Davos. Of course that was two years before COVID-19 changed and accelerated everyone’s plans beyond recognition. THE VALUE PROPOSITION AND LESSONS FROM HIGHER EDUCATION "Universities are no longer nonprofits, but the highest-gross-margin luxury brands in the world," NYU Professor Scott Galloway wrote recently. Professor Galloway has been exploring the crisis of higher education in the U.S. lately, accelerated by the pandemic. Of all the wrecking ball implications of Covid-19 on brands, the impact on higher education is one of the most dramatic. CUSTOMER SATISFACTION SURVEY FATIGUE CARTOON Fred Reichheld is the grandfather of the one-question customer satisfaction survey. In 2003, he famously introduced the concept of the Net Promoter Score with a single question: “how likely are you to recommend X to a friend or colleague?”. Today even Fred Reichheld has survey fatigue. In a Bloomberg interview a few years ago, he saidMARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered MAPPING THE CUSTOMER JOURNEY CARTOON Here are a few related cartoons I’ve drawn over the years. “ Customer Journey Mapping ” April 2016. “ The Customer Journey ” September 2016. “ We Appreciate your Business ” August 2012. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered MAPPING THE CUSTOMER JOURNEY CARTOON Here are a few related cartoons I’ve drawn over the years. “ Customer Journey Mapping ” April 2016. “ The Customer Journey ” September 2016. “ We Appreciate your Business ” August 2012. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series.MARKETOON CAMPAIGNS
We create custom Marketoon® campaigns for content marketing, culture change, and thought leadership. Using humor to talk about culture change at Southeast Asia's biggest bank. View Cartoons & Read Case Study. Outperforming other Pitney Bowes content marketing by 400% in half the time. View Cartoons & Read Case Study. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of healthABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remoteKEYNOTE SPEAKING
Tom Fishburne uses his hand-drawn cartoons to give inspirational keynote talks with a unique blend of humor and insight. He speaks regularly as a Marketoonist at conferences, summits, and corporate events on the topics of marketing, innovation, business, and digital transformation. Tom is consistently ranked one of the top keynote speakers at events around the world. VIEW POSTS BY CATEGORY the marketing tech stack. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00 Add to Cart. Looking for other licensing options? click here. WEEKLY MARKETOONIST NEWSLETTER Every Monday I send out a cartoon poking fun at the constantly changing world of marketing. In October 2002, I first started emailing this cartoon to a few marketing colleagues. Marketoonist is now SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered EASY PEASY LICENSING After your purchase, you’ll see a link to a print-ready 300 DPI JPEG of the cartoon. Average size for a cartoon is about 8″ or 2500 pixels. A JPEG is a standard graphics file you can use inMARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
Marketoonist | Tom Fishburne. Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, andKPI OVERLOAD
We are working in a golden age of metrics. But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what's really most important. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. FAKE INFLUENCE AND AUTHENTICITY CARTOON A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juiceengagement.
MAPPING THE CUSTOMER JOURNEY CARTOON “Our customers are loyal to us right up until the second somebody offers them a better service,” Jeff Bezos said in a Fast Company interview about Amazon last year.. Similarly, Google published a 2015 study on mobile strategy that found that “people are more loyal to their need in the moment than to any particular brand.”. Google calls these needs in the moment “micro-momentsMARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
Marketoonist | Tom Fishburne. Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, andKPI OVERLOAD
We are working in a golden age of metrics. But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what's really most important. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. FAKE INFLUENCE AND AUTHENTICITY CARTOON A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juiceengagement.
MAPPING THE CUSTOMER JOURNEY CARTOON “Our customers are loyal to us right up until the second somebody offers them a better service,” Jeff Bezos said in a Fast Company interview about Amazon last year.. Similarly, Google published a 2015 study on mobile strategy that found that “people are more loyal to their need in the moment than to any particular brand.”. Google calls these needs in the moment “micro-moments YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of health BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remoteABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
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Since 2010, Marketoonist has helped over 150 businesses reach their audiences with the uniquely powerful medium of cartoons. Cartoons humanize complex topics, spark conversations, and help break throughthe clutter.
KEYNOTE SPEAKING
Tom Fishburne uses his hand-drawn cartoons to give inspirational keynote talks with a unique blend of humor and insight. He speaks regularly as a Marketoonist at conferences, summits, and corporate events on the topics of marketing, innovation, business, and digital transformation. Tom is consistently ranked one of the top keynote speakers at events around the world. VIEW POSTS BY CATEGORY Marketoonist | Tom Fishburne. Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. WEEKLY MARKETOONIST NEWSLETTER Every Monday I send out a cartoon poking fun at the constantly changing world of marketing. In October 2002, I first started emailing this cartoon to a few marketing colleagues. Marketoonist is now WHY ARE WE MEETING? CARTOON David Hieatt recently drafted a few internal principles he uses to create a culture of "Deep Work" at his company, Hiut Denim. The idea of Deep Work was famously coined by Cal Newport. Number one on David's list is: "Protect you from meetings." SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered* __0
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BRAND PURPOSE MARKETING “If being purposeful means doing ads to you, then you’re probably doing it wrong.” I was struck by this observation from the ever-insightful Tom Roach in his essay exploring whether brand purpose is “the biggest lie the ad industry ever told.” The topic of brand purpose has always inspired some of the most absurd BS in marketing. Last week, Mondelez… Read MoreRead More
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HOW TO DO STRATEGIC PLANNING Traditional strategic planning is often neither “strategic” nor much of a “plan”. It usually resembles a peace treaty more than clear marching orders for an organization. Strategic planning also tends to be out-dated the moment it’s written. I like this characterization from consultant Richard Gold: “Traditionally, strategic planning has been a hierarchical, top-down process where someone in the organization… Read MoreLicense
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LEAD NURTURING ISN’T A NUMBERS GAME Gapingvoid creator Hugh MacLeod once observed, “If you talked to people the way advertising talked to people, they’d punch you in the face.” Hugh shared this insight years before the marketing automation revolution, but the same could be said for many forms of marketing, now more than ever. Analysts at Demand Gen Report recently revealed that 60% of respondents would… Read MoreLicense
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CX IS MORE THAN A DEPARTMENT A Capgemini study found that 75% of organizations believed themselves to be customer-centric. Only 30% of customers agreed. The numbers were even more stark for consumer products companies — 80% believed they were were customer-centric and only 14% agreed. There’s a wide gap between what customers expect and what organizations deliver. Deloitte identified one of the key CX challenges that… Read MoreLicense
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CHANGING CUSTOMER NEEDS In this time of change, I’ve been thinking about the gap between a desire to change and uncertainty on where or how to change. The pandemic has been a change accelerant, but the path isn’t always clear. Jeff Bezos has some relevant insights in how he describes Day 1 versus Day 2 thinking. He first codified this idea in the… ReadMore
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PRODUCT CHOICE OVERLOAD From data plans to toothpaste to headache medicine, most categories operate as if more choice is better than less choice. But if you’re actually a shopper with a headache in a headache medicine aisle, the only thing a complicated product assortment will do is make your headache worse. As Scott Galloway put it recently (echoing Barry Schwartz’s 2004 classic, The… Read MoreLicense
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PSYCHOGRAPHIC PROFILING Psychographics are back in the news as part of the US election cycle, four years after the Cambridge Analytica scandal made the term mainstream. This week, CB Insights published a useful primer on psychographics, which they describe as one of the “dark arts” of social media and internet marketing. Yet psychographics are nothing new; they were first developed in the… Read MoreLicense
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Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audienceswith cartoons.
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