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MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that wasTHE NFT BANDWAGON
the NFT bandwagon. Paid licensing options include high resolution download. A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. As Cathy Hackl put it, “everyone is talking about NFTs, and few people actually CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that wasTHE NFT BANDWAGON
the NFT bandwagon. Paid licensing options include high resolution download. A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have scrambled to jump on the NFT bandwagon. As Cathy Hackl put it, “everyone is talking about NFTs, and few people actually CUSTOMER EXPERIENCE FRICTION CARTOON Market research firm Statista reported that the global shopping cart abandonment rate for online retailers in 2020 was 88%.. This is driven by a number of factors, but friction in customer experience plays a big role. One study pegged that a quarter of people abandoned shopping carts because the checkout process was too complicated.. That friction happens sometimes by design and VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remote YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. GENERATIONAL MARKETING Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of health and beauty sales, and 49% of all FMCG sales. He concluded that “the over 50s are one of the largest, wealthiest and mostunderserved
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and THE CREATIVE BRIEF GAP CARTOON In 2015, the ANA surveyed advertisers and agencies to identify problems in the often dysfunctional client/agency relationship. One issue rose to the top — the creative brief. The ANA found that 58% of clients believe they do a good job with creative briefs. Yet only 27% of agencies agree (and 0% “strongly agree”). This gap in perception between those giving briefs and those receiving ZOOM FATIGUE CARTOON zoom fatigue. Paid licensing options include high resolution download. “Zoom fatigue has me wanting a landline and a rotary phone,” Tammy Sun, Founder and CEO of Carrot, shared recently. Tammy spends 9 out of every 10 conversations on Zoom, 6 days a week. All meetings have started to default to video conferencing. EASY PEASY LICENSING After your purchase, you’ll see a link to a print-ready 300 DPI JPEG of the cartoon. Average size for a cartoon is about 8″ or 2500 pixels. A JPEG is a standard graphics file you can use in STATUS QUO AND RESISTANCE TO CHANGE CARTOON If the only constant is change, a close second is the resistance to that change. Bill Taylor, co-founder of Fast Company magazine, once stumbled across an obscure article written by a Product Manager in 1959 entitled "50 Reasons Why We Cannot Change." The Product Manager, E.F. Borisch, compiled this list while working for the Milwaukee Gear Company, and many of the reasons still THE MARKETING ROLE AND OWNING THE P&L CARTOON The marketing role is always evolving. Increasingly marketers are taking on P&L responsibility. CMO marketing technology spend is now rivaling CIO technology spend. Gartner reported earlier this year that 75% of marketing leaders said they own or share responsibility for the P&L. As Gartner’s Jake Sorofman said, “Over the past several years, we’ve witnessed an expansion of the CMOMARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of healthABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remote INNOVATION | MARKETOONIST | TOM FISHBURNE innovation dreamers, realists, and spoilers. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was THE PACE OF CHANGE CARTOON the pace of change. Paid licensing options include high resolution download. “The pace of change has never been this fast, yet it will never be this slow again,” Justin Trudeau famously said in his 2018 speech at Davos. Of course that was two years before COVID-19 changed and accelerated everyone’s plans beyond recognition. THE VALUE PROPOSITION AND LESSONS FROM HIGHER EDUCATION "Universities are no longer nonprofits, but the highest-gross-margin luxury brands in the world," NYU Professor Scott Galloway wrote recently. Professor Galloway has been exploring the crisis of higher education in the U.S. lately, accelerated by the pandemic. Of all the wrecking ball implications of Covid-19 on brands, the impact on higher education is one of the most dramatic. POWERPOINT-ITIS CARTOON Here are a few related cartoons I’ve drawn over the years. Death By PowerPoint, 2011. PowerPoint the Idea, 2012. Idea Camouflage, 2009. Gallery of Management Consulting, 2009. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around."KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. DESIGN THINKING AND THE THEATER OF INNOVATION CARTOON The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business. “Design Thinking” has joined the corporate lexicon in a similar fashion as “Agile”. It means different things to different people and, too often, is used as shorthand for a magic potion approach to innovation and creative VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. "8 TYPES OF BAD CREATIVE CRITICS" CARTOON 8 types of bad creative critics. Paid licensing options include high resolution download. I originally drew a version of this cartoon back in 2006 and it’s still one of my more requested and licensed. There’s an ad agency in Australia that has a wall-sized version hanging in the room where they review creative with clients. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of healthABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series. BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remote INNOVATION | MARKETOONIST | TOM FISHBURNE innovation dreamers, realists, and spoilers. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. VIRTUAL COLLABORATION CARTOON Team collaboration can be tricky in the best of times, but it will be interested to navigate how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools, and SUSTAINABILITY MARKETING CARTOON A consumer protection group called ICPEN recently found that 42% of sustainability claims made by brands online were “exaggerated, false, or deceptive.”. In 1983, an undergrad named Jay Westerveld coined the term “greenwashing” after seeing a “reuse your towel to help save the environment” card in a Fiji hotel that was THE PACE OF CHANGE CARTOON the pace of change. Paid licensing options include high resolution download. “The pace of change has never been this fast, yet it will never be this slow again,” Justin Trudeau famously said in his 2018 speech at Davos. Of course that was two years before COVID-19 changed and accelerated everyone’s plans beyond recognition. THE VALUE PROPOSITION AND LESSONS FROM HIGHER EDUCATION "Universities are no longer nonprofits, but the highest-gross-margin luxury brands in the world," NYU Professor Scott Galloway wrote recently. Professor Galloway has been exploring the crisis of higher education in the U.S. lately, accelerated by the pandemic. Of all the wrecking ball implications of Covid-19 on brands, the impact on higher education is one of the most dramatic. POWERPOINT-ITIS CARTOON Here are a few related cartoons I’ve drawn over the years. Death By PowerPoint, 2011. PowerPoint the Idea, 2012. Idea Camouflage, 2009. Gallery of Management Consulting, 2009. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered MAPPING THE CUSTOMER JOURNEY CARTOON Here are a few related cartoons I’ve drawn over the years. “ Customer Journey Mapping ” April 2016. “ The Customer Journey ” September 2016. “ We Appreciate your Business ” August 2012. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered.MARKETOONIST
Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. MARKETING CARTOONS = MARKETOONS A weekly marketing cartoon by Tom Fishburne since 2002. If a picture tells a thousand words, a marketoon tells a thousand boring powerpointslides.
CONTENT MARKETING
marketing is more than communication. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00Add to Cart.
DIGITAL TRANSFORMATION CARTOON There's a funny image circulating right now of a survey that asks, "Who led the digital transformation of your company? A) CEO B) CTO C) COVID-19." COVID-19 is circled. COVID-19 is accelerating digital transformation at many companies, knocking through long-standing resistance and silos. As ITWC CIO Jim Love noted, "Sometimes it takes a crisis to turn people's mindsets around." VIRTUAL COLLABORATION CARTOON virtual collaboration. Paid licensing options include high resolution download. Team collaboration can be tricky in the best of times, but it will be interesting to see how completely virtual meetings will test this further — particularly when we add strained WiFi, the learning curve of more people learning new videoconferencing tools,and
KPI OVERLOAD
But the explosion in available data and metrics can give us KPI tunnel vision. It can blind businesses to what’s really most important. Sky found that it was tracking more that 2,000 KPIs across their business, leading to short-termism and disjointed marketing. They eventually found a way to narrow the KPIs they track to 30. SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered MAPPING THE CUSTOMER JOURNEY CARTOON Here are a few related cartoons I’ve drawn over the years. “ Customer Journey Mapping ” April 2016. “ The Customer Journey ” September 2016. “ We Appreciate your Business ” August 2012. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. FAKE INFLUENCE AND AUTHENTICITY CARTOON fake influence and authenticity. Paid licensing options include high resolution download. A few months ago, Unilever CMO Keith Weed raised an alarm on the state of influencer marketing. In particular, he went after the widespread practice of influencers who buy fake followers and use bots to juice engagement. “We need to take urgent action THE SILO MENTALITY CARTOON In 1988, a Goodyear manager named Phil Ensor first coined the phrase "Functional Silo Syndrome" to describe organizational structure. He was inspired by the grain silos of his native rural Illinois, which reminded him of how departments, divisions, and geographies so often work in business — fragmented, insular, and sequestered. YOUR AD IGNORED HERE, A CARTOON BOOK BY TOM FISHBURNE From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne.Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of marketing life on the 15th anniversary of the series.MARKETOON CAMPAIGNS
We create custom Marketoon® campaigns for content marketing, culture change, and thought leadership. Using humor to talk about culture change at Southeast Asia's biggest bank. View Cartoons & Read Case Study. Outperforming other Pitney Bowes content marketing by 400% in half the time. View Cartoons & Read Case Study. GENERATIONAL MARKETING Epoch Strategy Director Alex Murrell wrote a fascinating piece a couple years ago on “The Ageism in Advertising” and the knee-jerk way that marketers obsess over younger generations. Alex cited that only 5% of advertising spend is targeted to adults aged 35-64, despite the fact that over 50s hold 80% of the wealth (in the UK), make up 60% of car sales, 58% of travel spending, 50% of healthABOUT MARKETOONIST
Tom Fishburne started drawing cartoons on the backs of business cases as a Harvard Business School student. From an emailed cartoon to coworkers in 2002, Tom’s Marketoonist series has grown by word of mouth to reach more than 200,000 readers every week and his cartoons have been featured by the Wall Street Journal, Fast Company, and TheNew York Times.
BACK TO NORMAL CARTOON Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will initiate some changes and alter the direction of some trends, the pandemic's primary effect has been to accelerate dynamics already present in society – from e-commerce to online education to remoteKEYNOTE SPEAKING
Tom Fishburne uses his hand-drawn cartoons to give inspirational keynote talks with a unique blend of humor and insight. He speaks regularly as a Marketoonist at conferences, summits, and corporate events on the topics of marketing, innovation, business, and digital transformation. Tom is consistently ranked one of the top keynote speakers at events around the world. VIEW POSTS BY CATEGORY the marketing tech stack. Paid licensing options include high resolution download. Presentation $35.00 Add to Cart. Newsletter or Website $100.00 Add to Cart. Corporate Blog/Sponsored Post $50.00 Add to Cart. Looking for other licensing options? click here. WEEKLY MARKETOONIST NEWSLETTER Every Monday I send out a cartoon poking fun at the constantly changing world of marketing. In October 2002, I first started emailing this cartoon to a few marketing colleagues. Marketoonist is now SKYDECK YEAR ONE (2000 Sky Deck was the cartoon I created the two years I was at Harvard Business School from 2000 to 2002 (there's a little more background in my cartooniversary post). HBS is where I first discovered EASY PEASY LICENSING After your purchase, you’ll see a link to a print-ready 300 DPI JPEG of the cartoon. Average size for a cartoon is about 8″ or 2500 pixels. A JPEG is a standard graphics file you can use in* __
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FOUR HORSEMEN OF THE BRAINSTORM I recently rediscovered a beautiful quote from Jonathan Ive on the fragility of ideas. This was part of the tribute he delivered at Steve Jobs’ 2011 memorial: “Steve used to say to me — and he used to say this a lot — “Hey Jony, here’s a dopey idea. And sometimes they were. Really dopey. Sometimes they were truly dreadful…. ReadMore
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PUSH NOTIFICATION OVERLOAD According to an Appiterate survey, 71% of all app uninstalls are triggered by a push notification. And eMarketer found that the top reason (57%) US smartphone users unsubscribe from a brand’s mobile messaging is “too many messages or updates.” In the pursuit of customer experience, brands sometimes create a crappy customer experience. Constantly optimizing for engagement metrics can leadto… Read More
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EVOLUTION OF NEW PRODUCTS “Apple delivered exactly the iPhones everyone expected on Tuesday — and that’s kind of the problem. Instead of “one more thing,” Apple’s event was more like none more thing.” This was how Axios summarized Apple’s latest new product event earlier this month. The most notable new iPhone feature was a camera system with three cameras. Samsung had already launched a… Read MoreLicense
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THE STATE OF E-COMMERCE This cartoon idea was suggested by Brian Fung, reacting to some interesting Google research on how even a one-second delay affects bounce rates. Google found that as page load time goes from 1s to 3s, the probability of bounce increases 32%. As it goes from 1s to 5s, the probability of bounce increases 90%. Brian questioned how much had do… Read MoreLicense
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HOW TO UNSUBSCRIBE FROM A MARKETING NEWSLETTER I’ve never understood why so many brands turn the choice of unsubscribing from their newsletter into a negative brand experience. Or why purchasing a t-shirt means that the retailer assumes you want to hear from them 5 times a week for the rest of your life. It’s as old as digital marketing, but the humble email newsletter remains one of… Read MoreLicense
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TALKING ABOUT SUSTAINABILITY Consumers increasingly look for sustainability credentials in the brands they buy. And yet, whenever brands talk about sustainability, consumers are increasingly sensitive to green-washing and hypocrisy. Google caught flak most recently for hosting a climate change summit on the coast of Sicily a few weeks ago, when it came out that over 100 of the celebrity attendees turned up… Read MoreLicense
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FIX IT IN POST
In an advertising shoot, we often hear someone say, “we’ll fix it in post”. It can be comforting to hear (particularly at the end of a long day), but it’s often a cop out. Marketers learn the hard way that there’s only so much that we can actually fix in post-production. Our source footage limits how much we can… ReadMore
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ERROR: Invalid or expired token.ABOUT MARKETOONIST
Tom Fishburne is the Founder and CEO of Marketoonist, a content marketing studio that helps businesses reach their audienceswith cartoons.
2015 Marketoonist
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