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22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google Ads and content-driven SEO. Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche webproperty
22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get INTERNET MARKETING CONSULTANT & SERVICE The Marketing Results Gold Client Program is a unique paid traffic and landing page service, designed to generate more leads and sales with lower marketing costs; with no lock in contracts and the benefit of multiplied testing across our entire client base; backed by an unrivalled track record of ONLINE LEAD GENERATION IN 2020: ARE STRATEGIES CHANGING? If you’ve found this article useful, feel free to use these strategies in your own campaigns. Or if you want to discuss a more tailored, “done for you” service (where we take care of your lead generation for you), then get in touch to talk more about your situation and how we can add value. 21 MOBILE LANDING PAGE OPTIMISATION SECRETS FOR 2020 What’s the best way to optimise mobile landing pages like a boss in 2020? Most marketers used to treat mobile traffic as an afterthought but those days are long gone. As much as 52% of global website traffic now comes from mobile devices, as this graph shows: But here’s the thing: Even though mobile traffic may account for more than half of your total visitors, optimising your website 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business. Let’s do that now then, I’ve gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients). 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off HERE IS WHY YOU MUST USE CONTENT MARKETING IN ONLINE LEAD So I want to pull that apart in this post here and talk about, exactly why you’ve got to be using content. So first of all, content increases awareness and maintains your front of mind position. So you, use content in replacement of traditional ads. So you want to retain that front of my position as your prospects complete their decision THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. THE TOP FIVE PROBLEMS I FIND WHEN TROUBLESHOOTING ONLINE In this video, Digital Strategist Ben Sweetlove explains five common problems found in existing, underperforming lead generation campaigns. Video Transcript Ben: In my position as strategist, I am in the fortunate situation where I get to peer under the hood of plenty of existing lead generation campaigns. So when a client comes on board with us, most times they will bring along with them the 5 KILLER ABOVE-THE-FOLD EXAMPLES TO HELP YOU WIN MORE CLIENTS You already know first impressions are important. And there's nowhere more important than the 'above the fold' area on your homepage. According to eye-tracking studies by Jakob Nielsen, visitors spend 80% of their time above the fold. Above the fold is the area that is most likely to get read. Also, the most likely to grab the user's attention. In fact, an eye-tracking study by Jakob Nielsen LEAD VOLUME VS OPPORTUNITY VOLUME Lead Volume is the number of people filling out your enquiry form, but Opportunity Volume is the number of viable sales opportunities available to your sales team (or you, if you’re the only salesperson at your company). Lead Volume is very often a measure of activity. Opportunity Volume is a measure of results and future expectedrevenues.
ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google Ads and content-driven SEO. Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche webproperty
22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google Ads and content-driven SEO. Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche webproperty
22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get INTERNET MARKETING CONSULTANT & SERVICE The Marketing Results Gold Client Program is a unique paid traffic and landing page service, designed to generate more leads and sales with lower marketing costs; with no lock in contracts and the benefit of multiplied testing across our entire client base; backed by an unrivalled track record of ONLINE LEAD GENERATION IN 2020: ARE STRATEGIES CHANGING? If you’ve found this article useful, feel free to use these strategies in your own campaigns. Or if you want to discuss a more tailored, “done for you” service (where we take care of your lead generation for you), then get in touch to talk more about your situation and how we can add value. 21 MOBILE LANDING PAGE OPTIMISATION SECRETS FOR 2020 What’s the best way to optimise mobile landing pages like a boss in 2020? Most marketers used to treat mobile traffic as an afterthought but those days are long gone. As much as 52% of global website traffic now comes from mobile devices, as this graph shows: But here’s the thing: Even though mobile traffic may account for more than half of your total visitors, optimising your website 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business. Let’s do that now then, I’ve gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients). 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off HERE IS WHY YOU MUST USE CONTENT MARKETING IN ONLINE LEAD So I want to pull that apart in this post here and talk about, exactly why you’ve got to be using content. So first of all, content increases awareness and maintains your front of mind position. So you, use content in replacement of traditional ads. So you want to retain that front of my position as your prospects complete their decision THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. THE TOP FIVE PROBLEMS I FIND WHEN TROUBLESHOOTING ONLINE In this video, Digital Strategist Ben Sweetlove explains five common problems found in existing, underperforming lead generation campaigns. Video Transcript Ben: In my position as strategist, I am in the fortunate situation where I get to peer under the hood of plenty of existing lead generation campaigns. So when a client comes on board with us, most times they will bring along with them the 5 KILLER ABOVE-THE-FOLD EXAMPLES TO HELP YOU WIN MORE CLIENTS You already know first impressions are important. And there's nowhere more important than the 'above the fold' area on your homepage. According to eye-tracking studies by Jakob Nielsen, visitors spend 80% of their time above the fold. Above the fold is the area that is most likely to get read. Also, the most likely to grab the user's attention. In fact, an eye-tracking study by Jakob Nielsen LEAD VOLUME VS OPPORTUNITY VOLUME Lead Volume is the number of people filling out your enquiry form, but Opportunity Volume is the number of viable sales opportunities available to your sales team (or you, if you’re the only salesperson at your company). Lead Volume is very often a measure of activity. Opportunity Volume is a measure of results and future expectedrevenues.
ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Convert More Leads Into Clients. Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy Sales Process Automation systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process. 22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. And too many LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY 15. Kids First Aid. Kids First Aid is a business founded to help parents deal with medical emergenciesBelow is a landing page we created for them that has a gated video of “The Right Way To Treat Choking In Children”.Visitors can only watch the video by giving up their email address. FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASING Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU THE 8-STEP CLIENT GETTING EMAIL SEQUENCE I speak with a lot of business owners who are fed up and frustrated by content marketing. “I’m giving away lead magnets, publishing blogs and tweeting like crazy, but I’m still not getting the number of qualified leads I need to grow my business.” This is more common than you might think. And the reason why your content marketing isn’t working is because the content you have doesn THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, EFFORT VS RESULTS PRODUCTIVITY MATRIX Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design ;)Where are you spending most of your time? What needs to change to get achieve more and feel more happy and fulfilled with less effort? ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Convert More Leads Into Clients. Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy Sales Process Automation systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process. 22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. And too many LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY 15. Kids First Aid. Kids First Aid is a business founded to help parents deal with medical emergenciesBelow is a landing page we created for them that has a gated video of “The Right Way To Treat Choking In Children”.Visitors can only watch the video by giving up their email address. FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASING Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU THE 8-STEP CLIENT GETTING EMAIL SEQUENCE I speak with a lot of business owners who are fed up and frustrated by content marketing. “I’m giving away lead magnets, publishing blogs and tweeting like crazy, but I’m still not getting the number of qualified leads I need to grow my business.” This is more common than you might think. And the reason why your content marketing isn’t working is because the content you have doesn THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, EFFORT VS RESULTS PRODUCTIVITY MATRIX Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design ;)Where are you spending most of your time? What needs to change to get achieve more and feel more happy and fulfilled with less effort? INTERNET MARKETING CONSULTANT & SERVICE Gold Client deliverables and benefits. The key aim of the Gold Client Program is to generate a super-profitable stream of leads and sales for your business with paid traffic (Google AdWords and/or Facebook Advertising) plus landing pages.; We create and install high-converting landing pages for you, including design, copy, integration, lead notifications and analytics. ONLINE MARKETING CASE STUDIES Online marketing case studies and sales lead generation testimonials, featuring examples of Australian companies that have used internet marketing to generate more sales leads and sales with less time, moneyand effort.
LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25% 1. What Is Lead Management? A Lead Management Definition: Lead management is a set of methodologies, systems, and practices designed to bridge the gap between the lead generation and sales functions. Lead management methods include contact protocols, lead scoring, lead qualification, pre-sales nurturing, process optimisation, closed-loop tracking and other techniques to optimise the 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY 15. Kids First Aid. Kids First Aid is a business founded to help parents deal with medical emergenciesBelow is a landing page we created for them that has a gated video of “The Right Way To Treat Choking In Children”.Visitors can only watch the video by giving up their email address. 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off 21 MOBILE LANDING PAGE OPTIMISATION SECRETS FOR 2020 What’s the best way to optimise mobile landing pages like a boss in 2020? Most marketers used to treat mobile traffic as an afterthought but those days are long gone. As much as 52% of global website traffic now comes from mobile devices, as this graph shows: But here’s the thing: Even though mobile traffic may account for more than half of your total visitors, optimising your website HERE IS WHY YOU MUST USE CONTENT MARKETING IN ONLINE LEAD If you’ve found this article useful, feel free to use these strategies in your own campaigns. Or if you want to discuss a more tailored, “done for you” service (where we take care of your lead generation for you), then get in touch to talk more about your situation and how we can add value. THE 8-STEP CLIENT GETTING EMAIL SEQUENCE I speak with a lot of business owners who are fed up and frustrated by content marketing. “I’m giving away lead magnets, publishing blogs and tweeting like crazy, but I’m still not getting the number of qualified leads I need to grow my business.” This is more common than you might think. And the reason why your content marketing isn’t working is because the content you have doesn 5 KILLER ABOVE-THE-FOLD EXAMPLES TO HELP YOU WIN MORE CLIENTS You already know first impressions are important. And there's nowhere more important than the 'above the fold' area on your homepage. According to eye-tracking studies by Jakob Nielsen, visitors spend 80% of their time above the fold. Above the fold is the area that is most likely to get read. Also, the most likely to grab the user's attention. In fact, an eye-tracking study by Jakob Nielsen THE TOP FIVE PROBLEMS I FIND WHEN TROUBLESHOOTING ONLINE In this video, Digital Strategist Ben Sweetlove explains five common problems found in existing, underperforming lead generation campaigns. Video Transcript Ben: In my position as strategist, I am in the fortunate situation where I get to peer under the hood of plenty of existing lead generation campaigns. So when a client comes on board with us, most times they will bring along with them the ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google Ads and content-driven SEO. Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche webproperty
22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business. Let’s do that now then, I’ve gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients). THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASING Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003 Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google Ads and content-driven SEO. Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche webproperty
22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE 22 Marketing Case Study Examples (With Template) February 17, 2016 by Will Swayne. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU HOW TO CHOOSE A GREAT BUSINESS NAME 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business. Let’s do that now then, I’ve gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients). THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASING Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. EFFORT VS RESULTS PRODUCTIVITY MATRIX Effort vs Results Productivity Matrix. March 21, 2009 by Will Swayne. Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design. Where are you spending most of your time? What needs to change to get INTERNET MARKETING CONSULTANT & SERVICE The Marketing Results Gold Client Program is a unique paid traffic and landing page service, designed to generate more leads and sales with lower marketing costs; with no lock in contracts and the benefit of multiplied testing across our entire client base; backed by an unrivalled track record of ONLINE MARKETING CASE STUDIES Online marketing case studies and sales lead generation testimonials, featuring examples of Australian companies that have used internet marketing to generate more sales leads and sales with less time, moneyand effort.
LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25% 1. What Is Lead Management? A Lead Management Definition: Lead management is a set of methodologies, systems, and practices designed to bridge the gap between the lead generation and sales functions. Lead management methods include contact protocols, lead scoring, lead qualification, pre-sales nurturing, process optimisation, closed-loop tracking and other techniques to optimise the 17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY By replicating many of the elements and tactics of companies that have invested a LOT of money into testing and optimisation, you can grab a shortcut to better results for your business. Let’s do that now then, I’ve gathered together 17 killer landing page examples for you to swipe, copy and deploy (a couple we’ve created for our clients). 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off HERE IS WHY YOU MUST USE CONTENT MARKETING IN ONLINE LEAD So I want to pull that apart in this post here and talk about, exactly why you’ve got to be using content. So first of all, content increases awareness and maintains your front of mind position. So you, use content in replacement of traditional ads. So you want to retain that front of my position as your prospects complete their decision IN-HOUSE VS. OUTSOURCED DIGITAL MARKETING Never Enough Enough Time or Focus. A lack of time, budget, and reputable training can stall in-house digital marketing teams from learning the skills they need to succeed. A lack of time means that over 80% of digital marketers learn on the job: Image Source:MarketingLand.
THE 8-STEP CLIENT GETTING EMAIL SEQUENCE Step 4: “What People Are Saying” – this is an email where you publish a few of your best customer testimonials or client reviews that back up your capabilities. Step 5: Next up, send a “Myth Buster” email. Like the name implies, this email should explode the biggest myth or half-truth in your industry and reveal the truth. 5 KILLER ABOVE-THE-FOLD EXAMPLES TO HELP YOU WIN MORE CLIENTS You already know first impressions are important. And there's nowhere more important than the 'above the fold' area on your homepage. According to eye-tracking studies by Jakob Nielsen, visitors spend 80% of their time above the fold. Above the fold is the area that is most likely to get read. Also, the most likely to grab the user's attention. In fact, an eye-tracking study by Jakob Nielsen THE TOP FIVE PROBLEMS I FIND WHEN TROUBLESHOOTING ONLINE In this video, Digital Strategist Ben Sweetlove explains five common problems found in existing, underperforming lead generation campaigns. Video Transcript Ben: In my position as strategist, I am in the fortunate situation where I get to peer under the hood of plenty of existing lead generation campaigns. So when a client comes on board with us, most times they will bring along with them the ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003MARKETING RESULTS LIMITEDMARKETING RESULTS LTDMARKETING RESULTS LTD COLUMBUS OHIORESULTS MARKETING AND SALES CHICAGORESULTS MARKETING LLCRESULTSSALES AND MARKETING
Convert More Leads Into Clients. Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy Sales Process Automation systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process. 22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. And too many LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU UNIQUE SELLING PROPOSITIONS: USP FORMULATION GUIDE W/ EXAMPLES You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ HOW TO CHOOSE A GREAT BUSINESS NAME FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASINGAZURE AD CASE STUDYADVERTISING CASE STUDY PDFCASE STUDY DESIGNCASE STUDY IN SCIENCECASE STUDY ONEPRODUCT CASE STUDY Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, LEAD VOLUME VS OPPORTUNITY VOLUME For several years now I've been asking subscribers and clients to visualise their online sales process as a funnel with knowable metrics. You're no doubt familiar with the analogy: 1000 visitors hit your website ('Visits') --> 100 opt in to your Free Special Report ('Opt Ins') --> 20 enquire ('Leads') --> 5 become clients ('Sales') Whatever the exact number or specific conversion steps are in ONLINE LEAD GENERATION & DIGITAL MARKETING AGENCY SINCE 2003MARKETING RESULTS LIMITEDMARKETING RESULTS LTDMARKETING RESULTS LTD COLUMBUS OHIORESULTS MARKETING AND SALES CHICAGORESULTS MARKETING LLCRESULTSSALES AND MARKETING
Convert More Leads Into Clients. Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy Sales Process Automation systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process. 22 MARKETING CASE STUDY EXAMPLES (WITH TEMPLATE)AUTHOR: WILL SWAYNE Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages. But a bunch of well aimed marketing case studies can often tip the scales in your favour. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. And too many LEAD MANAGEMENT BEST PRACTICES TO GROW SALES BY 25%SEE MORE ON MARKETINGRESULTS.COM.AU REAL ESTATE LEAD GENERATION CASE STUDY: INVESTMENT HOUSESEE MORE ON MARKETINGRESULTS.COM.AU UNIQUE SELLING PROPOSITIONS: USP FORMULATION GUIDE W/ EXAMPLES You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. Let's start with one of the most famous examples of all: Pizza aficionados might disagree but, when it comes to delivery and ‘mass market’ HOW TO CHOOSE A GREAT BUSINESS NAME FACEBOOK ADS CASE STUDY: 26K+ MORE VISITORS W/O INCREASINGAZURE AD CASE STUDYADVERTISING CASE STUDY PDFCASE STUDY DESIGNCASE STUDY IN SCIENCECASE STUDY ONEPRODUCT CASE STUDY Not every business can measure success in terms of leads and sales. Some clients, like the one in the case study below, are seeking to drive store visits. Nevertheless, the process of optimisation is always the same: Measure resultsTake action to move the needleKeep what works and prune what doesn'tRepeat Now, on with the case study > Client Background Tuff Turf creates synthetic grass MORTGAGE BROKER FACEBOOK ADVERTISING SEE MORE ON MARKETINGRESULTS.COM.AU THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products, LEAD VOLUME VS OPPORTUNITY VOLUME For several years now I've been asking subscribers and clients to visualise their online sales process as a funnel with knowable metrics. You're no doubt familiar with the analogy: 1000 visitors hit your website ('Visits') --> 100 opt in to your Free Special Report ('Opt Ins') --> 20 enquire ('Leads') --> 5 become clients ('Sales') Whatever the exact number or specific conversion steps are in ONLINE MARKETING GROWTH SESSION Ready to explore working together? Start with a free, zero-risk Online Marketing Strategy Session You want to work with an agency that is pleasant to deal with, does what it says it will do and achieves the results you’re after. And we only work with clients whom we feel are a strong “fit” for what we do. To that end, we have developed an Online Marketing Strategy Session, which we ONLINE MARKETING CASE STUDIES Online marketing case studies and sales lead generation testimonials, featuring examples of Australian companies that have used internet marketing to generate more sales leads and sales with less time, moneyand effort.
FAQ - MARKETING RESULTS FAQ Here are some of the questions that we're often asked and their answers. If you can't see your question here, please don't hesitate to contact us. What does Marketing Results do? How can you help me? How are you different? What kind of clients do you work with? Where are your clients based? What's your philosophy when it comes to onlinemarketing?
17 KILLER LANDING PAGE EXAMPLES TO SWIPE AND DEPLOY 15. Kids First Aid. Kids First Aid is a business founded to help parents deal with medical emergenciesBelow is a landing page we created for them that has a gated video of “The Right Way To Treat Choking In Children”.Visitors can only watch the video by giving up their email address. HOW TO CREATE AN EFFECTIVE UNIQUE VALUE How To Create An Effective Unique Value Proposition Embed Copy and paste the code below to your website: Bonus: Like this UVP infographic? Then get our Advanced Unique Value Proposition Formulation Guide (With Examples) and learn how to hone your UVP so you can cherry-pick the most profitable customers in your market. A step-by-step process for attracting, converting and monetising themost
HERE IS WHY YOU MUST USE CONTENT MARKETING IN ONLINE LEAD If you’ve found this article useful, feel free to use these strategies in your own campaigns. Or if you want to discuss a more tailored, “done for you” service (where we take care of your lead generation for you), then get in touch to talk more about your situation and how we can add value. 9 WAYS TO GENERATE MORE QUALIFIED LEADS I recently had a conversation with a man whose business was failing because he was generating too many leads. He was getting over 50 sales enquiries per week for his custom design services. The problem was that he was only closing 1 out of the 50 enquiries and that wasn’t enough to power a good business. In fact, it wasn’t even enough to pay the bills. He would have been better off EFFORT VS RESULTS PRODUCTIVITY MATRIX Check out this productivity matrix I drew up last week, harnessing all my powers of graphic design ;)Where are you spending most of your time? What needs to change to get achieve more and feel more happy and fulfilled with less effort? THE 8-STEP CLIENT GETTING EMAIL SEQUENCE I speak with a lot of business owners who are fed up and frustrated by content marketing. “I’m giving away lead magnets, publishing blogs and tweeting like crazy, but I’m still not getting the number of qualified leads I need to grow my business.” This is more common than you might think. And the reason why your content marketing isn’t working is because the content you have doesn THE MORTGAGE BROKER’S LEAD GENERATION GUIDE The Mortgage Broker’s Lead Generation Guide How to generate a steady and consistent flow of qualified sales leads for residential and commercial loan products,Marketing Results
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MOST DIGITAL MARKETING AGENCIES HAVE IT WRONG. THEY FOCUS ON RANKINGS, NOT REVENUE. ALL WE CARE ABOUT IS HOW MUCH REVENUE AND PROFIT WE CAN DRIVE TO YOUR BUSINESS BY OPTIMISING YOUR ENTIRE ONLINE SALES PROCESS. GET FREE STRATEGIESBOOK A FREE GROWTH SESSIONAs featured in..
HOW WE HELP GROW AND AUTOMATE YOUR BUSINESS ONLINE MARKETING STRATEGY Before beginning any online marketing campaigns, it’s best to know what you’re trying to accomplish, and have a crystal-clear plan for how you get there. Our client engagements begin with an Online Marketing Growth Session , in which we drill down into your situation and devise a marketing, sales and delivery blueprint for your business. The Conversion Kaleidoscope is our proprietary framework for attracting, converting and monetising ideal clients. In 90 days, we DOUBLED LEAD FLOW, with 60% lower spend on GoogleAdWords.
Marketing Results offers a very professional service, clear goals and milestones set and delivered.PAUL STRAHL
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Once your online marketing funnel is in place, the next step is to drive a higher volume of targeted traffic. Our core traffic generation expertise is in Facebook Advertising, Google AdWords and organic Search Engine Optimisation (SEO). Supporting traffic generation methods include LinkedIn outreach and PPC, Facebook organic, direct email prospecting, niche web property partnerships andoffline media.
MARKETING RESULTS possesses specialised knowledge of a variety of traffic generation methods. They have been instrumental in profitably expanding our ad spend, while removing waste wherever possible.MATTHEW SANDBLOM
_Owner _ABC Reading Eggs CAPTURE MORE LEADS WITH LANDING PAGES Once you have a steady flow of website traffic, we deploy high-end landing pages backed by marketing automation in order to convert those visitors into prospects. Your ecosystem of landing pages, offers and automation motivates visitors to engage further with your marketing and sales process so you can grow your bottom line by working smarter,not harder.
Our Sales Lead Machine Blueprint converts shy prospects into lifelong clients. (Click to enlarge.) We’ve built a million dollar business that is delivering over 80% profit. Over half our business comes via online channels. None of this would have happened without the advice and support of MARKETINGRESULTS.
PETER COOK
_Co-owner_, Pure Bookkeeping NURTURE LEADS WITH MARKETING AUTOMATION Effective lead nurturing is the secret to generating highly qualified sales leads who are ready, willing and able to do business with you. Lead nurturing strategies start with email autoresponder campaigns. More advanced nurturing tools include audio and video content, print direct mail and direct response webinars. In the internet marketing space, you usually only find people selling courses. But I wanted year-round service, and I needed someone to ACTUALLY DO THE WORK instead of just TEACHING ME what to do.BRIAN DECHESARE
_Owner, _Breaking Into Wall Street CONVERT MORE LEADS INTO CLIENTS Website traffic and new leads are useless unless they convert into ideal customers and clients. We design and deploy SALES PROCESS AUTOMATION systems that boost your lead-to-sale conversion rate, increase client value, provide a seamless client experience AND strip administration cost out of your client fulfillment process. A new “conversion-centric” landing page design boosted leads by over 314% for this client.Will you be next?
I’m getting MORE LEADS, BETTER QUALITY LEADS BUT IMPORTANTLY A FAR MORE EFFECTIVE SALES FUNNEL THAT CONVERTS CLIENTS, even when I’mhaving a bad day!
I CALL IT MY CONVERSION MACHINE.CRAIG VAUGHAN
_Principal, _MAP Home Loans Heat mapping, A/B split testing and multivariate testing are just a few of the tools we use to ratchet up your results. TEST, TWEAK AND OPTIMISE Testing, tracking and optimising are rated as essential competencies for any modern business. Yet these are also the steps that most firms don’t have either the expertise or the human resources to execute properly. We build dashboards and real-time reports that tell you exactly how prospects and clients are interacting with your marketing and sales process. This tells you what’s working and what isn’t, allowing you to rapidly improve and scale. Without access to this information, you’re flying blind. We achieved 45% revenue growth in 3 months, without taxing our in-house resources. And 80% of that gain was achieved through conversion rate optimisation.SHAUN CAMPBELL
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