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That’s where we come in. A data-backed, scientific approach to growth. For 25+ years we’ve helped clients bridge strategy and execution to concretely improve performance. Backed by analytics, insight, and data, we work as an extension of your team to analyze, design, build, and optimize go-to-market solutions. WHAT WE DO – MARKETBRIDGE Our data-driven market intelligence, customer analytics, and multichannel go-to-market programs identify ready-to-buy prospects and integrate digital marketing, direct sales, and partner distribution channels to expand customer coverage. We help clients create and scale customer data and content libraries that significantly boost the performance of their account-based marketing, sales SALES ENABLEMENT OUTLOOK 2021 MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment. CAREERS – MARKETBRIDGE Committed to Learning, Committed to Growth. MarketBridge’s most valuable asset is its people. Our long-term success depends on a culture in which development is employee owned, manager guided and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directedor
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The MarketBridge leadership team is passionate in delivering market intelligence, customer analytics, and multichannel go-to-market programs that power marketing and sales performance. MARKETBRIDGE INSIDER #4 Getting Ready to Go-to-Market in 2019 Issue #4, September 17th, 2018 As the Fall season officially kicks into high gear, the minds of sales and marketing executives are turning to 2019 planning. This issue of the MarketBridge Insider is thus devoted to helping you peer into the future. For the past six months, we’ve been CUSTOMER-CENTRICITY: DEFINITION, CHALLENGES, AND SOLUTIONSSEE MORE ONMARKET-BRIDGE.COM
STRATEGIES TO ENGAGE THE SMB SEGMENT If your target customers are primarily small to medium-sized businesses in the 2-49 employee space, you’re probably struggling to reach (and nurture) your target market. It’s often said that small- and medium-businesses—SMBs or SMEs for short—have nothing in common, other than that they’re totally different. This isn’t totally true, though. Across industries, SMBs, particularly in GET PERSONAL: 5 STEPS TO CLIENTELING SUCCESS Step 1: Define the Strategy. A sound loyalty strategy is the foundation for any successful clienteling program. Retailers must design a program that is consistent with the brand, meets growth objectives and can be implemented. A few key questions that must beaddressed include:
ACQUISITION VS. CROSS-SELL ECONOMICS: THE NO BRAINER A simple rule of thumb is that the cost per closed marketing lead is 30 times as expensive as a simple marketing qualified lead (MQL). The lead black hole and low conversion rates can just blow up CAC. Conversely, cross-sell can be difficult to execute. As we will outline in future blogs – cross-selling has an incredibly high ROI butrequires
HOME – MARKETBRIDGEWHO WE AREOUR INSIGHTSCONTACT USLEADERSHIPTEAMCAREERSARTICLES
That’s where we come in. A data-backed, scientific approach to growth. For 25+ years we’ve helped clients bridge strategy and execution to concretely improve performance. Backed by analytics, insight, and data, we work as an extension of your team to analyze, design, build, and optimize go-to-market solutions. WHAT WE DO – MARKETBRIDGE Our data-driven market intelligence, customer analytics, and multichannel go-to-market programs identify ready-to-buy prospects and integrate digital marketing, direct sales, and partner distribution channels to expand customer coverage. We help clients create and scale customer data and content libraries that significantly boost the performance of their account-based marketing, sales SALES ENABLEMENT OUTLOOK 2021 MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment. CAREERS – MARKETBRIDGE Committed to Learning, Committed to Growth. MarketBridge’s most valuable asset is its people. Our long-term success depends on a culture in which development is employee owned, manager guided and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directedor
LEADERSHIP TEAM
The MarketBridge leadership team is passionate in delivering market intelligence, customer analytics, and multichannel go-to-market programs that power marketing and sales performance. MARKETBRIDGE INSIDER #4 Getting Ready to Go-to-Market in 2019 Issue #4, September 17th, 2018 As the Fall season officially kicks into high gear, the minds of sales and marketing executives are turning to 2019 planning. This issue of the MarketBridge Insider is thus devoted to helping you peer into the future. For the past six months, we’ve been CUSTOMER-CENTRICITY: DEFINITION, CHALLENGES, AND SOLUTIONSSEE MORE ONMARKET-BRIDGE.COM
STRATEGIES TO ENGAGE THE SMB SEGMENT If your target customers are primarily small to medium-sized businesses in the 2-49 employee space, you’re probably struggling to reach (and nurture) your target market. It’s often said that small- and medium-businesses—SMBs or SMEs for short—have nothing in common, other than that they’re totally different. This isn’t totally true, though. Across industries, SMBs, particularly in GET PERSONAL: 5 STEPS TO CLIENTELING SUCCESS Step 1: Define the Strategy. A sound loyalty strategy is the foundation for any successful clienteling program. Retailers must design a program that is consistent with the brand, meets growth objectives and can be implemented. A few key questions that must beaddressed include:
ACQUISITION VS. CROSS-SELL ECONOMICS: THE NO BRAINER A simple rule of thumb is that the cost per closed marketing lead is 30 times as expensive as a simple marketing qualified lead (MQL). The lead black hole and low conversion rates can just blow up CAC. Conversely, cross-sell can be difficult to execute. As we will outline in future blogs – cross-selling has an incredibly high ROI butrequires
OPTIMIZING MARKETING MIX IN THE SUBSCRIPTION ECONOMY Impact on Marketers and Multi-Channel Activation. As subscription models begin to take hold, the mandate impacts all functions within a business.For marketers, this transition is not trivial. In a traditional product transaction-based model, marketers’ primary objectives focus on pre-purchase activities of brand building and demand generation because the revenue profile is weighted towardsMARKET INTELLIGENCE
Today’s companies are investing heavily into perfecting the design of their product or service. But what often slips through the cracks is the importance of a well-designed experience – from purchasing, to getting support, to even returning. MARKETING CONSULTANT MarketBridge is a leading consulting firm/agency specializing in market intelligence, analytics, sales enablement and lifecycle marketing. We work with Fortune 1000 companies across industries such as high tech, financial services, and health care. MarketBridge is looking for a Marketing Consultant (preferably with agency experience)to support
CAREERS – MARKETBRIDGE Committed to Learning, Committed to Growth. MarketBridge’s most valuable asset is its people. Our long-term success depends on a culture in which development is employee owned, manager guided and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directedor
RESOURCES – MARKETBRIDGE Buyer Personas & Journeys, Channels, Coverage and Channel Design, Data-Driven Targeting, Growth Pathways. Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a 3-step approach to successfully paving new growth pathways and get a checklist of 5 to-do’s. MULTICHANNEL COVERAGE Multichannel Coverage – MarketBridge. Multichannel. Coverage. Dynamic Route-to-Market Optimization. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes inmarket forces.
MEASURING MARKETING'S EFFECTIVENESS IN 2021 Measuring & Optimizing Brand Investment. Beyond multi-channel measurement, an even tougher challenge is measuring and optimizing long-term brand investment. No amount of digital user tracking technology will never be able to solve this problem. Companies that invest a lot in brand advertising do not do so because it makes the phone ring or drives consumers to a landing page. ON-DEMAND WEBINAR: SALES ENABLEMENT OUTLOOK 2021 Watch the on-demand, 30-minute video where we cover how Tech leaders plan to enable sellers on new and innovative techniques. Mike Kelleher and Brice Chaney provide an in-depth, live look at our “Sales Enablement Outlook 2021” benchmark study and highlight three priorities to drive sales effectiveness in 2021 and beyond. TIM FUREY | CEO AND FOUNDER Tim is the author of The Channel Advantage, the definitive guide examining channel strategy and management, a business book best-seller in 2000. Prior to founding MarketBridge, Tim worked with Boston Consulting Group, Mercer Management Consulting, Kaiser Associates and the Marketing Science Institute. Currently, Tim serves on the Board of 10 STEP CHECKLIST FOR CREATING ACTIONABLE SEGMENTATIONS 10 Step Checklist for Creating Actionable Segmentations and Personas. For all of the talk around one-to-one marketing, human beings still need frameworks to understand their world, and marketers are no exception. The word “segmentation” might be ubiquitous among marketers, but it’s difficult to find two people who can agree onwhat
HOME – MARKETBRIDGEWHO WE AREOUR INSIGHTSCONTACT USLEADERSHIP TEAMCAREERSARTICLESBRIDGE MARKETMARKETBRIDGE CORP That’s where we come in. A data-backed, scientific approach to growth. For 25+ years we’ve helped clients bridge strategy and execution to concretely improve performance. Backed by analytics, insight, and data, we work as an extension of your team to analyze, design, build, and optimize go-to-market solutions. WHAT WE DO – MARKETBRIDGEPETE S FRESH MARKET CHICAGOPETE S FRESH MARKET LOCATIONSPETE S MARKETBRIDGE MARKETBRIDGE MARKET CTBRIDGESTREET MARKET AD
Our data-driven market intelligence, customer analytics, and multichannel go-to-market programs identify ready-to-buy prospects and integrate digital marketing, direct sales, and partner distribution channels to expand customer coverage. We help clients create and scale customer data and content libraries that significantly boost the performance of their account-based marketing, sales COMPANY – MARKETBRIDGE For more than 25 years, MarketBridge has been helping Fortune 500 companies deliver bottom-line improvements. Our data-driven solutions reduce the cycle time between strategy innovation and execution results. Link to: Leadership Team. SALES ENABLEMENT OUTLOOK 2021 MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment. CAREERS – MARKETBRIDGEBRIDGE MARKETMARKETBRIDGE CORP Committed to Learning, Committed to Growth. MarketBridge’s most valuable asset is its people. Our long-term success depends on a culture in which development is employee owned, manager guided and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directedor
CONTACT US – MARKETBRIDGE We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, andLEADERSHIP TEAM
The MarketBridge leadership team is passionate in delivering market intelligence, customer analytics, and multichannel go-to-market programs that power marketing and sales performance. GET PERSONAL: 5 STEPS TO CLIENTELING SUCCESS Step 1: Define the Strategy. A sound loyalty strategy is the foundation for any successful clienteling program. Retailers must design a program that is consistent with the brand, meets growth objectives and can be implemented. A few key questions that must beaddressed include:
ACQUISITION VS. CROSS-SELL ECONOMICS: THE NO BRAINER A simple rule of thumb is that the cost per closed marketing lead is 30 times as expensive as a simple marketing qualified lead (MQL). The lead black hole and low conversion rates can just blow up CAC. Conversely, cross-sell can be difficult to execute. As we will outline in future blogs – cross-selling has an incredibly high ROI butrequires
9 REQUIREMENTS FOR EFFECTIVE CROSS-SELLING IN FINANCIAL 1) Adopt a customer-centric view. Too many cross-sell programs are still organized around lines of business and driven by a product-centric view of cross-selling. Effective cross-sellers build a customer-centric view of opportunity and take a longer-term view of customer value. The most effective cross-sell efforts are led bysegment marketers
HOME – MARKETBRIDGEWHO WE AREOUR INSIGHTSCONTACT USLEADERSHIP TEAMCAREERSARTICLESBRIDGE MARKETMARKETBRIDGE CORP That’s where we come in. A data-backed, scientific approach to growth. For 25+ years we’ve helped clients bridge strategy and execution to concretely improve performance. Backed by analytics, insight, and data, we work as an extension of your team to analyze, design, build, and optimize go-to-market solutions. WHAT WE DO – MARKETBRIDGEPETE S FRESH MARKET CHICAGOPETE S FRESH MARKET LOCATIONSPETE S MARKETBRIDGE MARKETBRIDGE MARKET CTBRIDGESTREET MARKET AD
Our data-driven market intelligence, customer analytics, and multichannel go-to-market programs identify ready-to-buy prospects and integrate digital marketing, direct sales, and partner distribution channels to expand customer coverage. We help clients create and scale customer data and content libraries that significantly boost the performance of their account-based marketing, sales COMPANY – MARKETBRIDGE For more than 25 years, MarketBridge has been helping Fortune 500 companies deliver bottom-line improvements. Our data-driven solutions reduce the cycle time between strategy innovation and execution results. Link to: Leadership Team. SALES ENABLEMENT OUTLOOK 2021 MarketBridge conducted a survey to understand how and where sales enablement teams at Technology companies are adjusting their approaches to deliver superior results. Access our comprehensive benchmarking report summarizing our findings including three key sales enablement investment themes in the post-disruption environment. CAREERS – MARKETBRIDGEBRIDGE MARKETMARKETBRIDGE CORP Committed to Learning, Committed to Growth. MarketBridge’s most valuable asset is its people. Our long-term success depends on a culture in which development is employee owned, manager guided and MarketBridge enabled. Through a range of resources, employees can take advantage of development opportunities, mentoring, and self-directedor
CONTACT US – MARKETBRIDGE We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, andLEADERSHIP TEAM
The MarketBridge leadership team is passionate in delivering market intelligence, customer analytics, and multichannel go-to-market programs that power marketing and sales performance. GET PERSONAL: 5 STEPS TO CLIENTELING SUCCESS Step 1: Define the Strategy. A sound loyalty strategy is the foundation for any successful clienteling program. Retailers must design a program that is consistent with the brand, meets growth objectives and can be implemented. A few key questions that must beaddressed include:
ACQUISITION VS. CROSS-SELL ECONOMICS: THE NO BRAINER A simple rule of thumb is that the cost per closed marketing lead is 30 times as expensive as a simple marketing qualified lead (MQL). The lead black hole and low conversion rates can just blow up CAC. Conversely, cross-sell can be difficult to execute. As we will outline in future blogs – cross-selling has an incredibly high ROI butrequires
9 REQUIREMENTS FOR EFFECTIVE CROSS-SELLING IN FINANCIAL 1) Adopt a customer-centric view. Too many cross-sell programs are still organized around lines of business and driven by a product-centric view of cross-selling. Effective cross-sellers build a customer-centric view of opportunity and take a longer-term view of customer value. The most effective cross-sell efforts are led bysegment marketers
COMPANY – MARKETBRIDGE For more than 25 years, MarketBridge has been helping Fortune 500 companies deliver bottom-line improvements. Our data-driven solutions reduce the cycle time between strategy innovation and execution results. Link to: Leadership Team. MARKETING CONSULTANT MarketBridge is a leading consulting firm/agency specializing in market intelligence, analytics, sales enablement and lifecycle marketing. We work with Fortune 1000 companies across industries such as high tech, financial services, and health care. MarketBridge is looking for a Marketing Consultant (preferably with agency experience)to support
SALES ENABLEMENT
Sales Channel Experts. Our go-to-market strategists and marketers have a combined hundreds-of-years’ experience across channels (including direct, tele, and partner/ agent), industries, and customer types. We build sales enablement based on the proven best practices that haveworked for
MULTICHANNEL COVERAGE Multichannel Coverage – MarketBridge. Multichannel. Coverage. Dynamic Route-to-Market Optimization. Shrinking demand, margin compression, and changes in customer buying behavior have converged to constrain sales productivity. Growth leaders need a dynamic multichannel coverage planning process to respond to rapid changes inmarket forces.
MEASURING MARKETING'S EFFECTIVENESS IN 2021 Measuring marketing’s effectiveness remains a CMO’s top priority in 2021. Unlike almost every other part of operating a business, measuring return on marketing remains frustratingly squishy. The simple reasoning for this is that marketing professionals work with prospects and customers who are not totally “known”. TIM FUREY | CEO AND FOUNDER Tim is the author of The Channel Advantage, the definitive guide examining channel strategy and management, a business book best-seller in 2000. Prior to founding MarketBridge, Tim worked with Boston Consulting Group, Mercer Management Consulting, Kaiser Associates and the Marketing Science Institute. Currently, Tim serves on the Board of WWW.MARKET-BRIDGE.COM www.market-bridge.comERIC COOPER
Eric Cooper. As Vice President of Data Engineering, Eric serves as Lead Architect for all Database and Reporting Solutions and manages all of MarketBridge’s client facing technology assets. Eric has over 18 years of consulting and industry experience in the Retail, High-Tech, Telecom, and Insurance industries. Eric’s areas of focusinclude:
STRATEGIES TO ENGAGE THE SMB SEGMENT If your target customers are primarily small to medium-sized businesses in the 2-49 employee space, you’re probably struggling to reach (and nurture) your target market. It’s often said that small- and medium-businesses—SMBs or SMEs for short—have nothing in common, other than that they’re totally different. This isn’t totally true, though. Across industries, SMBs, particularly inANDY HASSELWANDER
Andy Hasselwander. As Chief Analytics Officer, Andy leads the marketing data and analytics functions at MarketBridge, joining the firm (for the second time) in 2018. Andy brings 20+ years of marketing strategy, data science, and software development experience to the firm. Joining MarketBridge in 1997, Andy progressed from Analyst toSenior
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Engaging, impactful sales playbooks that translate market and customer opportunities into actionable programs for any sales channel. OUR LATEST THINKING. Link to: 5 Emerging Growth Strategies to Win in the SubscriptionEconomy
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A TRACK RECORD OF BREAKTHROUGH RESULTS. MarketBridge is a completely unique agency. They become a part of your team, and care just as much about results as you do. They’re in it to win it—not just look for more work. One thing I’m always impressed with is the transparency with which the MarketBridge team does analytics. They’ll happily show you all the code, the data sources, etc.—and they’ll tell you when the results were bad. This is pretty special; most vendors will do anything to sugar-coat everything. With MarketBridge, we’re reallyalways learning.
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; " itemprop="text"> Whether direct or through partners, empower your team with all that’s needed to get your services, software and cloud solutions tomarket faster…
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THE LAST MILE PROBLEM: 7 STEPS TO CLOSING THE INSIGHTS-TO-OUTCOMES GAP Changing front-line behaviors with data-driven insights will be critical to realizing the benefits from your investments in analytics. It’s harder than you thi …Article
THE CRITICAL PATH AHEAD FOR TECH CMOS It’s here. The 21st CMO Survey is out and it gives us the opportunity to lift our heads up from our day-to-day work with our Technology clients and unders …Article
FINSERV DIGITAL TRANSFORMATION: IT’S ALL ABOUT THE DATA CEOs and their leadership teams in FinServ companies—from banking to insurance to credit—are moving on to the next wave of digital transformation: data strategy …RECENT ARTICLES
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LEVERAGING CHANNEL PARTNERS AS YOUR FRONTLINE TO SALES AGILITY IN THETECHNOLOGY INDUSTRY
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6 STEP APPROACH TO REINVIGORATING YOUR COMPETITIVE POSITIONING –PART 1
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