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OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions. INSTITUTES | MAGIDAUTHOR: ROB WALD Marion, Iowa. Designed for growing and seasoned anchors, this institute is patterned around the “active engaged working journalist anchor” philosophy. Learn the importance, significance, and necessity of leadership and what it means for your newsroom and station. Email bhague@magid.com for pricing and next available date,or fill out the
VIRTUAL MEDIA TRAINING For 60 years, Magid has been consulting and training leaders in the news media space—helping those who make their living communicating become better communicators. We have packaged our consumer research, experience, and current best practices into a simple-to-use, cost-effective, online training system. Take the pressure off yourstaff to train.
MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more. MIKE BLOXHAM JOINS ADEXCHANGER'S CTV DAY AT INNOVATION NEW YORK – May 4, 2021 – Magid’s Mike Bloxham will join Ryan Eusanio of Omnicom Media Group in addressing the challenges facing the promise of CTV during AdExchanger’s CTV Day at Innovation Labs 2021.. CTV Day offers a comprehensive day exploring the fast-changing TV landscape. The rise of streaming TV in the living room has generated urgent questions around advertisingSR. CONSULTANT
The Senior Consultant is the primary contact and service leader for delivering best-in-class service to media clients, helping define and execute strategies for growth and innovation, increase audiences and improve client product and operations (TV, digital, print, audio). TVOT LIVE! 2021 » NEXTGEN TV AND THE CONSUMER Recorded during TVOT LIVE! 2021 in April, this session explored how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NEXTGEN TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, Tampa LET'S TALK | MESSAGE, EMAIL, OR CALL US | MAGID Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away. CAREERS | NOW HIRING COURAGEOUS THINKERS | MAGID Now hiring courageous thinkers in the following roles. Magid is an equal opportunity employer and in accordance with Federal and State laws, prohibits employment discrimination on the basis of a race, color, religion, national origin, age, sexual orientation, sex, marital status, genetics or disability. MAGID NAMES KERRI CAVANAUGH SENIOR CONSULTANT, MEDIA Magid names Kerri Cavanaugh Senior Consultant, Media Strategy Group. MINNEAPOLIS, October 10, 2018 – Magid announces the hiring of Kerri Cavanaugh as Senior Consultant, Media Strategy Group. Cavanaugh joins Magid on October 15, 2018, bringing a strong local media background with award-winning experience leading news teams in various markets.OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions. INSTITUTES | MAGIDAUTHOR: ROB WALD Marion, Iowa. Designed for growing and seasoned anchors, this institute is patterned around the “active engaged working journalist anchor” philosophy. Learn the importance, significance, and necessity of leadership and what it means for your newsroom and station. Email bhague@magid.com for pricing and next available date,or fill out the
VIRTUAL MEDIA TRAINING For 60 years, Magid has been consulting and training leaders in the news media space—helping those who make their living communicating become better communicators. We have packaged our consumer research, experience, and current best practices into a simple-to-use, cost-effective, online training system. Take the pressure off yourstaff to train.
MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more. MIKE BLOXHAM JOINS ADEXCHANGER'S CTV DAY AT INNOVATION NEW YORK – May 4, 2021 – Magid’s Mike Bloxham will join Ryan Eusanio of Omnicom Media Group in addressing the challenges facing the promise of CTV during AdExchanger’s CTV Day at Innovation Labs 2021.. CTV Day offers a comprehensive day exploring the fast-changing TV landscape. The rise of streaming TV in the living room has generated urgent questions around advertisingSR. CONSULTANT
The Senior Consultant is the primary contact and service leader for delivering best-in-class service to media clients, helping define and execute strategies for growth and innovation, increase audiences and improve client product and operations (TV, digital, print, audio). TVOT LIVE! 2021 » NEXTGEN TV AND THE CONSUMER Recorded during TVOT LIVE! 2021 in April, this session explored how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NEXTGEN TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, Tampa LET'S TALK | MESSAGE, EMAIL, OR CALL US | MAGID Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away. CAREERS | NOW HIRING COURAGEOUS THINKERS | MAGID Now hiring courageous thinkers in the following roles. Magid is an equal opportunity employer and in accordance with Federal and State laws, prohibits employment discrimination on the basis of a race, color, religion, national origin, age, sexual orientation, sex, marital status, genetics or disability. MAGID NAMES KERRI CAVANAUGH SENIOR CONSULTANT, MEDIA Magid names Kerri Cavanaugh Senior Consultant, Media Strategy Group. MINNEAPOLIS, October 10, 2018 – Magid announces the hiring of Kerri Cavanaugh as Senior Consultant, Media Strategy Group. Cavanaugh joins Magid on October 15, 2018, bringing a strong local media background with award-winning experience leading news teams in various markets.OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions. LET'S TALK | MESSAGE, EMAIL, OR CALL US | MAGID Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more. MAGID | QUANTITATIVE RESEARCH Quantitative Research. When it comes to quantitative research, we are leaders in delivering the most effective questionnaires and ensuring the most accurate and valid sample data – netting you the insights you need to make better business decisions. create. invest. layered. MIKE BLOXHAM JOINS ADEXCHANGER'S CTV DAY AT INNOVATION NEW YORK – May 4, 2021 – Magid’s Mike Bloxham will join Ryan Eusanio of Omnicom Media Group in addressing the challenges facing the promise of CTV during AdExchanger’s CTV Day at Innovation Labs 2021.. CTV Day offers a comprehensive day exploring the fast-changing TV landscape. The rise of streaming TV in the living room has generated urgent questions around advertising TVOT LIVE! 2021 » NEXTGEN TV AND THE CONSUMER Recorded during TVOT LIVE! 2021 in April, this session explored how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NEXTGEN TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, TampaEMOTIONAL DNA
EmotionalDNA® We’ve mapped the emotional landscape of video entertainment from the viewer’s perspective–at scale. This groundbreaking work is used by leaders across the media and entertainment ecosystem to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertisingsales and more.
RETAIL | RETAILERS, RESELLERS, DISTRIBUTORS | CONSULTING Retail. The world’s largest retailers turn to Magid for expertise in and understanding of how consumers’ changing needs and attitudes impact business strategy. Our experts are focused on supporting the profit and revenue goals of retailers, resellers, and distributors by applying customer insights to real world business opportunities. TRIAL COVERAGE CRIMPS SYNDIES Elsewhere coverage of the 93rd Academy Awards buoyed the entertainment magazines. Compared to the week before Entertainment Tonight (2.3) rose 5%, Access Hollywood (1.0) jumped 11% and Extra (0.8) shot up 33% with recaps of the Oscars on Monday, April 26. Meanwhile Daily Mail TV (0.6) scored a 50% week-to-week increase in the advertiser-coveted UNDERSTANDING THE EMOTIONAL AND RATIONAL DRIVERS IN HOTEL System 1 is fast, intuitive and emotional. System 2 is slower, more deliberative and rational. In order to understand our customers, we need to know how both systems influence judgments and decisions. As scientists study how the brain works, there is a large amount of research that suggests that emotional decision making has a greaterimpact on
OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions.CLIENT QUICK LINKS
Like it when businesses make it easy to navigate their site? So do we! This page is chalk full of quick links for you to navigate our clientpages.
CAREERS | NOW HIRING COURAGEOUS THINKERS | MAGID Now hiring courageous thinkers in the following roles. Magid is an equal opportunity employer and in accordance with Federal and State laws, prohibits employment discrimination on the basis of a race, color, religion, national origin, age, sexual orientation, sex, marital status, genetics or disability. VIRTUAL MEDIA TRAINING For 60 years, Magid has been consulting and training leaders in the news media space—helping those who make their living communicating become better communicators. We have packaged our consumer research, experience, and current best practices into a simple-to-use, cost-effective, online training system. Take the pressure off yourstaff to train.
EMOTIONAL DNA
EmotionalDNA® We’ve mapped the emotional landscape of video entertainment from the viewer’s perspective–at scale. This groundbreaking work is used by leaders across the media and entertainment ecosystem to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertisingsales and more.
MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more. LET'S TALK | MESSAGE, EMAIL, OR CALL US | MAGID Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away. CHANGE MANAGEMENT + EMPLOYEE ENGAGEMENT Change Management + Employee Engagement. Your employees are your greatest asset. Navigating the shifting dynamics of business, while staying true to or redefining your purpose and engaging a wide variety of audiences, is a balance of science and human art. BUSINESS DYNAMICS VS HUMAN DYNAMICS Companies seeking to grow through new product development or by launching new businesses can find undiscovered growth drivers by correctly leveraging human dynamics. Whereas business dynamics are useful in assessing such factors as market maturity, competitive dynamics and scalability; human dynamics are unique and pinpoint wherenew market
MAGID NAMES KERRI CAVANAUGH SENIOR CONSULTANT, MEDIA Magid names Kerri Cavanaugh Senior Consultant, Media Strategy Group. MINNEAPOLIS, October 10, 2018 – Magid announces the hiring of Kerri Cavanaugh as Senior Consultant, Media Strategy Group. Cavanaugh joins Magid on October 15, 2018, bringing a strong local media background with award-winning experience leading news teams in various markets.OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions.CLIENT QUICK LINKS
Like it when businesses make it easy to navigate their site? So do we! This page is chalk full of quick links for you to navigate our clientpages.
CAREERS | NOW HIRING COURAGEOUS THINKERS | MAGID Now hiring courageous thinkers in the following roles. Magid is an equal opportunity employer and in accordance with Federal and State laws, prohibits employment discrimination on the basis of a race, color, religion, national origin, age, sexual orientation, sex, marital status, genetics or disability. VIRTUAL MEDIA TRAINING For 60 years, Magid has been consulting and training leaders in the news media space—helping those who make their living communicating become better communicators. We have packaged our consumer research, experience, and current best practices into a simple-to-use, cost-effective, online training system. Take the pressure off yourstaff to train.
EMOTIONAL DNA
EmotionalDNA® We’ve mapped the emotional landscape of video entertainment from the viewer’s perspective–at scale. This groundbreaking work is used by leaders across the media and entertainment ecosystem to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertisingsales and more.
MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more. LET'S TALK | MESSAGE, EMAIL, OR CALL US | MAGID Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away. CHANGE MANAGEMENT + EMPLOYEE ENGAGEMENT Change Management + Employee Engagement. Your employees are your greatest asset. Navigating the shifting dynamics of business, while staying true to or redefining your purpose and engaging a wide variety of audiences, is a balance of science and human art. BUSINESS DYNAMICS VS HUMAN DYNAMICS Companies seeking to grow through new product development or by launching new businesses can find undiscovered growth drivers by correctly leveraging human dynamics. Whereas business dynamics are useful in assessing such factors as market maturity, competitive dynamics and scalability; human dynamics are unique and pinpoint wherenew market
MAGID NAMES KERRI CAVANAUGH SENIOR CONSULTANT, MEDIA Magid names Kerri Cavanaugh Senior Consultant, Media Strategy Group. MINNEAPOLIS, October 10, 2018 – Magid announces the hiring of Kerri Cavanaugh as Senior Consultant, Media Strategy Group. Cavanaugh joins Magid on October 15, 2018, bringing a strong local media background with award-winning experience leading news teams in various markets.OUR APPROACH
The Magid difference. We get to the "why" behind human behavior. We have sat in the chairs of our clients, and we know that each challenge often needs a personalized yet nimble approach—resulting in the most impactful and relevant solutions.CLIENT QUICK LINKS
Like it when businesses make it easy to navigate their site? So do we! This page is chalk full of quick links for you to navigate our clientpages.
EMOTIONAL DNA
EmotionalDNA® We’ve mapped the emotional landscape of video entertainment from the viewer’s perspective–at scale. This groundbreaking work is used by leaders across the media and entertainment ecosystem to inform and improve the efficacy of program development, diagnostics, scheduling, branding, marketing, advertisingsales and more.
MAGID MENTIONS
Mentions When you think courageously, you need space to explore. Here, you can find everything related to our latest thinking, including original content, press releases, where you can meet us in person, news and announcements about our clients, and so much more.INSTITUTES | MAGID
Marion, Iowa. Designed for growing and seasoned anchors, this institute is patterned around the “active engaged working journalist anchor” philosophy. Learn the importance, significance, and necessity of leadership and what it means for your newsroom and station. Email bhague@magid.com for pricing and next available date,or fill out the
SR. CONSULTANT
The Senior Consultant is the primary contact and service leader for delivering best-in-class service to media clients, helping define and execute strategies for growth and innovation, increase audiences and improve client product and operations (TV, digital, print, audio).MONETIZATION
Monetization. Our path to optimal monetization methods for our clients span pricing models, bundling, tiers, distribution strategies and sales effectiveness – all while remaining focused on the right balance of customer acquisition and retention to achieve maximum potential for your product offering. CONSUMER PACKAGED GOODS Consumer Packaged Goods. From new product concepts to packaging, branding and messaging, Magid has been advising category leaders for decades and helping thousands of global brands become an essential part of people’s lives through consulting, research and analytics. EDNA VIEWERSHIP TRENDS Not your typical Saturday morning cartoon—complex emotions drive performance in animation. The entertainment landscape has been fundamentally changed by the Covid-19 pandemic which accelerated prevailing changes in consumer behaviors and planned organizational transformations -- while encouraging other major disruptions in the landscape (hello Tik Tok, goodbye Quibi). EDNA VIEWERSHIP TRENDS The nature of the insights discipline is that we continually strive to answer deeper, more nuanced questions about the media and entertainment business we study. It is that kind of thinking that led to the development of EmotionalDNA® (eDNA) five years ago. This unique and powerful dataset offers us insights on the topic of thisbriefing
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COURAGEOUS THINKING: SHAPING THE HUMAN EXPERIENCE.WHAT WE DO
We have spent more than six decades helping thousands of clients in over 40 countries apply human science to business challenges. Market + Consumer Intelligence Product Development + OptimizationMonetization
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Customer Experience + Engagement Positioning + Messaging Change Management + Employee Engagement Whitespace + Asset AllocationWHO WE SERVE
We spend our time in the categories where life is lived. Media & Entertainment Our experience in media and entertainment is as deep as it is diverse. We help you understand and deliver the emotional experience and connection consumers are seeking regardless of the platform. Consumer Packaged Goods From new product concepts to packaging, branding and messaging, Magid has been advising category leaders for decades and helping thousands of global brands become an essential part of people’s lives through consulting, research and analytics. Travel, Hospitality & Leisure Magid’s deep bench of expertise in travel, hospitality & leisure spans across more than 100 brands in the industry, and includes qualitative and quantitative capabilities along with business consultation and training.Retail
Our experts are focused on supporting the profit and revenue goals of retailers, resellers, and distributors by providing insight into how consumers' changing needs and attitudes impact business challenges.SOME OF OUR FRIENDS
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