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AS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
LeCharles Gonzalez is an old/new media pragmatist. Sometimes loud, formerly poet, always opinionated. He has worked in the media business for over 25 years, and is currently the Chief Content Officer for LibraryPass. Previously, he was the project lead for the Panorama Project; publisher & marketing director for Writer’s Digest;director
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT CHIEF STRATEGIST. Guy LeCharles Gonzalez is an entrepreneurial media and marketing professional with 25+ years’ consumer and B2B experience in audience development, content strategy, community engagement, and email, search and social marketing. Skilled at building strong relationships with communities, colleagues, and clients, he’s a proven RESUME — GUY LECHARLES GONZALEZ Entrepreneurial media professional with 25 years’ consumer and B2B experience in audience development, content strategy, community engagement, and print & digital publishing. ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS On Niche Audiences, Immersive Media, and Publishers’ Myopia. Guy LeCharles Gonzalez Marketing, Publishing February 18, 2020 5 Minutes. “With the Witcher, Andrzej Sapkowski created one of the most memorable characters in modern fantasy. The series inspired one of the most popular videogames of recent years and we’re thrilled that the FIVE THINGS: FEBRUARY 11, 2021 Guy LeCharles Gonzalez Five Things February 11, 2021. February 24, 2021. 2 Minutes. NOTE: Twitter’s new newsletter feature tempted me into trying something new, and after playing around with setting up an issue I realized how stupid it would be to launch something new on yet another platform I don’t control rather than focusing on my own HANDMADE MEMORIES, A POETRY EBOOK BY GUY LECHARLES GONZALEZ REVIEWS, INTERVIEWS, MENTIONS “This is a beautiful and intimate collection of poems and essays.” – Kalen Landow; E-Chapbook Profile: Handmade Memories by Guy LeCharles Gonzalez – Letras Latinas; An Interview With Guy LeCharles Gonzalez About His New E-Chapbook “Handmade Memories” – Christina Katz “I think the poetry is excellent.” BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) → WWW.LOUDPOET.COMTRANSLATE THIS PAGE  ‹ å 1 Â0 EwNá ˆ€ Tu€C0¢¤1%׉ G¨œž ÄÄ ˜l}é?ÿïÆ%0í¢qíÅ&!é ãÚ#ÀÙŠ 1xºM0 õ˜€ä Òh•‚Àú-f°œê6AFQp ,CÑX ²Ú¤èÁ*˜!Œhr$ñŒ ‹cꮃŽlîqÝ Ñê5‘KO’Í© Wògnâ ÛU½ 5æo IÇÅc~±zë g÷Ü jf&Á™±Ýï ³Ö|Êÿå ö»¯ Sº¯ª Sº¯ªAS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
LeCharles Gonzalez is an old/new media pragmatist. Sometimes loud, formerly poet, always opinionated. He has worked in the media business for over 25 years, and is currently the Chief Content Officer for LibraryPass. Previously, he was the project lead for the Panorama Project; publisher & marketing director for Writer’s Digest;director
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT CHIEF STRATEGIST. Guy LeCharles Gonzalez is an entrepreneurial media and marketing professional with 25+ years’ consumer and B2B experience in audience development, content strategy, community engagement, and email, search and social marketing. Skilled at building strong relationships with communities, colleagues, and clients, he’s a proven RESUME — GUY LECHARLES GONZALEZ Entrepreneurial media professional with 25 years’ consumer and B2B experience in audience development, content strategy, community engagement, and print & digital publishing. ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS On Niche Audiences, Immersive Media, and Publishers’ Myopia. Guy LeCharles Gonzalez Marketing, Publishing February 18, 2020 5 Minutes. “With the Witcher, Andrzej Sapkowski created one of the most memorable characters in modern fantasy. The series inspired one of the most popular videogames of recent years and we’re thrilled that the FIVE THINGS: FEBRUARY 11, 2021 Guy LeCharles Gonzalez Five Things February 11, 2021. February 24, 2021. 2 Minutes. NOTE: Twitter’s new newsletter feature tempted me into trying something new, and after playing around with setting up an issue I realized how stupid it would be to launch something new on yet another platform I don’t control rather than focusing on my own HANDMADE MEMORIES, A POETRY EBOOK BY GUY LECHARLES GONZALEZ REVIEWS, INTERVIEWS, MENTIONS “This is a beautiful and intimate collection of poems and essays.” – Kalen Landow; E-Chapbook Profile: Handmade Memories by Guy LeCharles Gonzalez – Letras Latinas; An Interview With Guy LeCharles Gonzalez About His New E-Chapbook “Handmade Memories” – Christina Katz “I think the poetry is excellent.” BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) → WWW.LOUDPOET.COMTRANSLATE THIS PAGE  ‹ å 1 Â0 EwNá ˆ€ Tu€C0¢¤1%׉ G¨œž ÄÄ ˜l}é?ÿïÆ%0í¢qíÅ&!é ãÚ#ÀÙŠ 1xºM0 õ˜€ä Òh•‚Àú-f°œê6AFQp ,CÑX ²Ú¤èÁ*˜!Œhr$ñŒ ‹cꮃŽlîqÝ Ñê5‘KO’Í© Wògnâ ÛU½ 5æo IÇÅc~±zë g÷Ü jf&Á™±Ýï ³Ö|Êÿå ö»¯ Sº¯ª Sº¯ª BIOGRAPHY — @GLECHARLES — AS IN GUILLOTINE... The FFL Gazette was a self-published newsletter for my high school fantasy football league in 1986. Post-high school, after a year or two as a full-time Jehovah’s Witness where he began to develop his speaking and debating skills knocking on doors in Northern Westchester County, he had a crisis of faith — partly inspired by the movie It’s A Wonderful Life, which he saw for the first time RESUME — GUY LECHARLES GONZALEZ Entrepreneurial media professional with 25 years’ consumer and B2B experience in audience development, content strategy, community engagement, and print & digital publishing.MILESTONES, RONA'D
It's been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain't it. 2020 got off to a pretty normal start, all things considered What obviously IN THE BIG 5'S SHADOW, PUBLISHING GETS CREATIVE In the Big 5’s Shadow, Publishing Gets Creative | #PubWest2020. Guy LeCharles Gonzalez Publishing March 23, 2020. March 23, 2020. 5 Minutes. I’ve attended, presented at, and/or organized many publishing and writing conferences over the years—including being the founding director of programming for the original Digital BookWorld—and the
HANDMADE MEMORIES, A POETRY EBOOK BY GUY LECHARLES GONZALEZ REVIEWS, INTERVIEWS, MENTIONS “This is a beautiful and intimate collection of poems and essays.” – Kalen Landow; E-Chapbook Profile: Handmade Memories by Guy LeCharles Gonzalez – Letras Latinas; An Interview With Guy LeCharles Gonzalez About His New E-Chapbook “Handmade Memories” – Christina Katz “I think the poetry is excellent.” THREE THINGS AUTHORS SHOULD KNOW ABOUT THEIR PUBLISHERS In 2019, I remain astounded (but not totally surprised) by how many authors' platforms lack the basics—if they have one at all—but far more egregiously, too many publishers are way behind the curve with their own platforms, doing a disservice to the authors they've committed to support and help succeed. If you're querying a publisher—big or small, traditional or hybrid—you (or your REVIEW: V FOR VENDETTA V for Vendetta, on the other hand—while similarly dated and liberally incorporating elements familiar to any fan of the vengeance seeking, flush with resources anti-hero—holds up remarkably well all these years later. It's a flawed story, mind you, as Moore slips back and forth between compelling melodramatic fiction and hamfisted polemic (similar in some ways to Fahrenheit 911), but the SUBARU, RED BULL AND RABBIT HOLES—HOW I GOT SUCKED INTO Subaru, Red Bull and Rabbit Holes—How I Got Sucked into Rally. I’ve nibbled at the fringes of car culture off-and-on over the years—from impulsive subscriptions to Car & Driver and Motor Trend; dozens of hours spent playing Project Gotham Racing and Forza Horizon; and even my time in the Army as a Light Wheel Vehicle Mechanic—but a WWW.LOUDPOET.COMTRANSLATE THIS PAGE  ‹ å 1 Â0 EwNá ˆ€ Tu€C0¢¤1%׉ G¨œž ÄÄ ˜l}é?ÿïÆ%0í¢qíÅ&!é ãÚ#ÀÙŠ 1xºM0 õ˜€ä Òh•‚Àú-f°œê6AFQp ,CÑX ²Ú¤èÁ*˜!Œhr$ñŒ ‹cꮃŽlîqÝ Ñê5‘KO’Í© Wògnâ ÛU½ 5æo IÇÅc~±zë g÷Ü jf&Á™±Ýï ³Ö|Êÿå ö»¯ Sº¯ª Sº¯ªAS IN GUILLOTINE…
I used my own modest platform to build a following for DBW's Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly's email list.AS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
Guy LeCharles Gonzalez is an old/new media pragmatist; works in publishing, plays the field. Sometimes loud, sometimes poet, alwaysopinionated.
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT Free Verse Media is a strategic marketing consultancy offering actionable solutions for businesses who want to engage audiences across multiple platforms. FIVE THINGS: APRIL 8, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MARCH 11, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
MILESTONES, RONA'D
It's been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain't it. 2020 got off to a pretty normal start, all things considered What obviously ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS Press F to Pay Respects. Video games are a global industry that’s as big as film and roughly three times as big as trade publishing. Fortnite, one of most popular video games ever, generated more revenue in 2018 by itself than three of the so-called Big 5 publishers—the same game Netflix’s CEO noted was its primary competition.Video games have intensely engaged audiences who not only buy BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) →AS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
Guy LeCharles Gonzalez is an old/new media pragmatist; works in publishing, plays the field. Sometimes loud, sometimes poet, alwaysopinionated.
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT Free Verse Media is a strategic marketing consultancy offering actionable solutions for businesses who want to engage audiences across multiple platforms. FIVE THINGS: APRIL 8, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MARCH 11, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
MILESTONES, RONA'D
It's been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain't it. 2020 got off to a pretty normal start, all things considered What obviously ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS Press F to Pay Respects. Video games are a global industry that’s as big as film and roughly three times as big as trade publishing. Fortnite, one of most popular video games ever, generated more revenue in 2018 by itself than three of the so-called Big 5 publishers—the same game Netflix’s CEO noted was its primary competition.Video games have intensely engaged audiences who not only buy BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) →ABOUT / CONTACT
Guy LeCharles Gonzalez is an old/new media pragmatist; works in publishing, plays the field. Sometimes loud, sometimes poet, alwaysopinionated.
FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
MILESTONES, RONA'D
It's been many, many years since I did the kind of personal blogging I started out with back when this was a blogspot site in 2003, but this year has been anything but normal and I want to document a few things, mostly for myself, so if you usually come here for rants about marketing and publishing, this ain't it. 2020 got off to a pretty normal start, all things considered What obviously HOW I BUILT PLATFORMS, AND HOW THEY DETERIORATED OVER TIME I’ve written about the importance of platforms numerous times over the years — from both the writer’s and publisher’s perspective — but I’ve never explicitly dug into my own personal and professional experiences with them. The two I’ve referenced the most are my history in the slam poetry scene and how I helped launch the original Digital Book World, but they’ve usually beenPAGE 2 OF 371
I used my own modest platform to build a following for DBW's Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly's email list. FIVE THINGS ARCHIVES Credit: Bibblio. Five things of interest, every other Thursday. That’s it! That’s the description. NOTE: If you want to receive As In Guillotine as a fancy email newsletter, sign up at my Revueprofile.
IN THE BIG 5'S SHADOW, PUBLISHING GETS CREATIVE Jessica Russell (Sno-Isle Libraries) demonstrated the peculiar unsustainability of expensive library ebook prices combined with expiration terms—typically two years or either 26 or 52 checkouts per ebook for the Big Five and a few other large publishers—where maintaining access to a single copy of Michelle Obama’s Becoming would cost them $275 over 10 years. WHERE DO LIBRARIES FIT IN "A VIABLE CONSUMER MARKETPLACE The Future of Publishing is Bright from Guy Gonzalez on Vimeo.. In my closing comments at the first Digital Book World, I declared: “People are reading more than ever, and some think that’s a threat to publishers.I think it’s an opportunity.” Any publisher who can’t recognize the opportunity libraries have to play a role in maintaining a viable consumer marketplace is effectively HOW WONDERFUL IS IT? It’s A Wonderful Life is one of my all-time favorite movies, and the New York Times has a nice Critic’s Pick video with A. O. Scott talking about “the dark undercurrents of the holiday classic” that often go overlooked.. Back in 1996, when I was publishing my short-lived zine, zuzu’s petals — which, in a wonderful bit of circularity, played a significant role in my getting married! SUBARU, RED BULL AND RABBIT HOLES—HOW I GOT SUCKED INTO I’ve nibbled at the fringes of car culture off-and-on over the years—from impulsive subscriptions to Car & Driver and Motor Trend; dozens of hours spent playing Project Gotham Racing and Forza Horizon; and even my time in the Army as a Light Wheel Vehicle Mechanic—but a string of unrelated events last year somehow culminated in my having a 2019 calendar featuring photos of rallyAS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
LeCharles Gonzalez is an old/new media pragmatist. Sometimes loud, formerly poet, always opinionated. He has worked in the media business for over 25 years, and is currently the Chief Content Officer for LibraryPass. Previously, he was the project lead for the Panorama Project; publisher & marketing director for Writer’s Digest;director
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT CHIEF STRATEGIST. Guy LeCharles Gonzalez is an entrepreneurial media and marketing professional with 25+ years’ consumer and B2B experience in audience development, content strategy, community engagement, and email, search and social marketing. Skilled at building strong relationships with communities, colleagues, and clients, he’s a proven FIVE THINGS: MARCH 11, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
FIVE THINGS: APRIL 8, 2021 The gaming industry is estimated to generate ~$150B in annual revenue—and steadily growing—serving ~2.5B gamers worldwide (including computers, consoles, and mobile), and yet it’s often dismissed as a niche interest. By comparison, book publishing comes in around $25B annually, including educational and professional segments. ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS On Niche Audiences, Immersive Media, and Publishers’ Myopia. Guy LeCharles Gonzalez Marketing, Publishing February 18, 2020 5 Minutes. “With the Witcher, Andrzej Sapkowski created one of the most memorable characters in modern fantasy. The series inspired one of the most popular videogames of recent years and we’re thrilled that the FIVE THINGS: FEBRUARY 11, 2021 Guy LeCharles Gonzalez Five Things February 11, 2021. February 24, 2021. 2 Minutes. NOTE: Twitter’s new newsletter feature tempted me into trying something new, and after playing around with setting up an issue I realized how stupid it would be to launch something new on yet another platform I don’t control rather than focusing on my own BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) →AS IN GUILLOTINE...
Guy LeCharles Gonzalez: As in guillotine. Old/new media pragmatist. Sometimes loud, one-time poet, still opinionated.ABOUT / CONTACT
LeCharles Gonzalez is an old/new media pragmatist. Sometimes loud, formerly poet, always opinionated. He has worked in the media business for over 25 years, and is currently the Chief Content Officer for LibraryPass. Previously, he was the project lead for the Panorama Project; publisher & marketing director for Writer’s Digest;director
FIVE THINGS: APRIL 29, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FREE VERSE MEDIA & MARKETING CONSULTANT CHIEF STRATEGIST. Guy LeCharles Gonzalez is an entrepreneurial media and marketing professional with 25+ years’ consumer and B2B experience in audience development, content strategy, community engagement, and email, search and social marketing. Skilled at building strong relationships with communities, colleagues, and clients, he’s a proven FIVE THINGS: MARCH 11, 2021 Guy LeCharles Gonzalez is the Chief Content Officer for LibraryPass, and former publisher & marketing director for Writer’s Digest. Previously, he was also project lead for the Panorama Project; director, content strategy & audience development for Library Journal & School Library Journal; and founding director of programming & business development for Digital Book World. FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
FIVE THINGS: APRIL 8, 2021 The gaming industry is estimated to generate ~$150B in annual revenue—and steadily growing—serving ~2.5B gamers worldwide (including computers, consoles, and mobile), and yet it’s often dismissed as a niche interest. By comparison, book publishing comes in around $25B annually, including educational and professional segments. ON NICHE AUDIENCES, IMMERSIVE MEDIA, AND PUBLISHERS On Niche Audiences, Immersive Media, and Publishers’ Myopia. Guy LeCharles Gonzalez Marketing, Publishing February 18, 2020 5 Minutes. “With the Witcher, Andrzej Sapkowski created one of the most memorable characters in modern fantasy. The series inspired one of the most popular videogames of recent years and we’re thrilled that the FIVE THINGS: FEBRUARY 11, 2021 Guy LeCharles Gonzalez Five Things February 11, 2021. February 24, 2021. 2 Minutes. NOTE: Twitter’s new newsletter feature tempted me into trying something new, and after playing around with setting up an issue I realized how stupid it would be to launch something new on yet another platform I don’t control rather than focusing on my own BURY ME IN THE LEANING REST (FOR VETERAN'S DAY Bury Me in the Leaning Rest C-130 rollin’ down the strip Airborne Daddy gonna take a little trip Mission Top Secret Destination Unknown He don’t know if he’s ever coming home An old Army buddy emailed me out of the blue a while back. Found me on the Internet amongst too many “friends” I barely Continue reading Bury Me in the Leaning Rest (for Veteran’s Day) →ABOUT / CONTACT
LeCharles Gonzalez is an old/new media pragmatist. Sometimes loud, formerly poet, always opinionated. He has worked in the media business for over 25 years, and is currently the Chief Content Officer for LibraryPass. Previously, he was the project lead for the Panorama Project; publisher & marketing director for Writer’s Digest;director
FIVE THINGS: MAY 27, 2021 Why The Rear-Engine 1960-1969 Chevrolet Corvair Failed | Pete Dunton. A few weeks ago I threatened you with an issue dedicated to cars, and what better time than when my subscriber list doubled between issues and this is the first one going out to a bunch of people I don’tknow?
HOW I BUILT PLATFORMS, AND HOW THEY DETERIORATED OVER TIME How I Built Platforms, and How They Deteriorated Over Time. Guy LeCharles Gonzalez Marketing, Personal August 24, 2020. September 16, 2020. 3 Minutes. I’ve written about the importance of platforms numerous times over the years — from both the writer’s and publisher’s perspective — but I’ve never explicitly dug into myown personal
PAGE 2 OF 371
I used my own modest platform to build a following for DBW's Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly's email list. FIVE THINGS ARCHIVES Category: Five Things. Category: Five Things. Credit: Bibblio. Five things of interest, every other Thursday. That’s it! That’s the description. NOTE: If you want to receive As In Guillotine as a fancy email newsletter, sign up at my Revue profile.PLATFORM ARCHIVES
I used my own modest platform to build a following for DBW's Twitter account and early content. Rather than blow a limited marketing budget on traditional channels and standard registration promotions, I built our email list by producing three free webinars ahead of the first conference, and promoting them via paid emails to used Publishers Weekly's email list. IN THE BIG 5'S SHADOW, PUBLISHING GETS CREATIVE In the Big 5’s Shadow, Publishing Gets Creative | #PubWest2020. Guy LeCharles Gonzalez Publishing March 23, 2020. March 23, 2020. 5 Minutes. I’ve attended, presented at, and/or organized many publishing and writing conferences over the years—including being the founding director of programming for the original Digital BookWorld—and the
WHERE DO LIBRARIES FIT IN "A VIABLE CONSUMER MARKETPLACE The Future of Publishing is Bright from Guy Gonzalez on Vimeo.. In my closing comments at the first Digital Book World, I declared: “People are reading more than ever, and some think that’s a threat to publishers.I think it’s an opportunity.” Any publisher who can’t recognize the opportunity libraries have to play a role in maintaining a viable consumer marketplace is effectively HOW WONDERFUL IS IT? Spanning twenty-six years from the end of World War I, through the Depression, to the end of World War II, Wonderful follows George’s life in his hometown of Bedford Falls as he watches his dreams fade away and questions the value of his existence. The film opens with the voices of people praying George Bailey. “George is a good guy. SUBARU, RED BULL AND RABBIT HOLES—HOW I GOT SUCKED INTO Subaru, Red Bull and Rabbit Holes—How I Got Sucked into Rally. I’ve nibbled at the fringes of car culture off-and-on over the years—from impulsive subscriptions to Car & Driver and Motor Trend; dozens of hours spent playing Project Gotham Racing and Forza Horizon; and even my time in the Army as a Light Wheel Vehicle Mechanic—but aSkip to content
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WHERE DO LIBRARIES FIT IN “A VIABLE CONSUMER MARKETPLACE”? Another notable factor that publishers seem to have trouble acknowledging is that books—especially ebooks—don't exist in a vacuum, competing only with other books published that month, but they fight for attention and discretionary income with every other immersive media format, too. Movies, TV, and gaming have all seen their own versions of digital disruption—not to mention other areas of publishing itself—so the idea that the one compelling villain to blame a decline in consumer ebook sales on is public libraries would be laughable if it wasn't so short-sighted and suicidal. Guy LeCharles Gonzalez Publishing Leave a comment December 17, 2019December 19, 20195 Minutes
THE LIMITATIONS OF DATA—UPDATES FROM LIBRARYLAND Things have been a little quiet for me on the library front recently—periodic Twitter rants aside—as I've been working behind the scenes on refining the Panorama Project's focus for 2020 in light of recent events, identifying areas where we can have a measurable and actionable impact and figuring out how to implement the right initiatives. While I'm excited about what's in development for 2020, it's still too early to announce any of it, but two articles I wrote recently offer a glimpse of where things are heading. Guy LeCharles Gonzalez Publishing , WritingLeave a comment
December 16, 2019December 17, 20192 Minutes
AUTHOR, AUDIT THYSELF!—MARKETING ADVICE FROM KILBY BLADES “Most book marketing advice comes from authors who’ve had commercial success with books but no actual marketing experience. Many are taking advice that isn’t meant for them yet because they're not where they need to be,” explained Kilby Blades, an award-winning indie author and professional marketer, sharing practical insights for effective paid marketing strategies with WDC19 attendees. Guy LeCharles Gonzalez Marketing Leave a comment November 5, 2019November 4, 20194 Minutes
MARKETING MEMOS: QUALITY CONTENT, DIVERSITY, AND POWERPOINT I read (and listen to) a lot about what's happening in marketing and media these days, and while the desire for clicks and the illusion of engagement generates a lot of useless noise, there are still some good, actionable insights being put out there that can be easily missed. I share the good stuff on Twitter and LinkedIn when I find it, but "Marketing Memos" is a weekly(ish) selection of 3-5 of the most interesting and insightful articles and podcast episodes—curated after I've had a chance to process them and identify the best. Guy LeCharles Gonzalez Marketing Leave a comment October 28, 2019October 28, 20194 Minutes
OTHER AUTHORS ARE NOT YOUR COMPETITION—MARKETING ADVICE FROM AMYCOLLINS
"Market research is a very dry, dull topic, but finding and connecting with readers is how we make money." Too often, market research is limited to the basics—high-level demographics (age, gender, income) and/or broad genre interests (science fiction, romance)—leading to target audiences that either don't actually exist, or worse, reflect the researchers' personal interests. To find the right readers for a specific book or author, Amy Collins encourages writers to set aside personal assumptions and dig deeper. Guy LeCharles Gonzalez Marketing Leave a comment October 17, 2019October 25, 20193 Minutes
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