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ALL GAME CONCEPTS
An opportunity to test what they know Tap into audiences’ desire to prove their knowledge with these game concepts. Drive engagement with competition Skill games allow audiences to tap into their desire to compete with these game concepts. Catch attention with luck games If the objective is to grow your database with leads, these game concepts will accomplish that. GAMIFICATION PLATFORM Key features Our platform empowers everyday users to ideate, build, and execute gamification campaigns.Here are the features that enable this: Game CMS Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more. Visual editor The Leadfamly platform has an intuitive frontend editor that makes using PRICING - LEADFAMLY : LEADFAMLY Pricing - Leadfamly : Leadfamly. You ask for a price. We say let’s talk first. To us, pricing is about economics and it all depends on what your company’s current situation and ambitions are. When we say economics, we mean the overall financial implications of introducing gamification to your marketing mix. It’s about the price, but also 2019: YEAR IN REVIEW At our LeadFamly Christmas party last Friday, I started off the welcome toast in an unusual way. “When I look toward 2020, I don’t want us to repeat and have another crazy year,” I began. We saw a revenue growth of 170% in 2019. What I meant was that the crazy growthwe saw this
NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
ALDI - LEADFAMLY : LEADFAMLY ALDI Denmark wanted to grab their audience’s attention during the summer. The supermarket chain wanted to engage and challenge their audience so they created a Spot The Difference game. With the work of their in-house graphic designer, they created the graphics and were able to quickly create the game on the Leadfamly platform. HOW WE HELP YOU SUCCEED Column 1. Upgrade your marketing Leadfamly helps you accomplish business goals with gamification in marketing. How it Works; Column 2. Use Cases Get New Customers Drive awareness and brand engagement to win new business.; Keep Existing Customers Reengage with your customers and build brand loyalty.; Grow Customer Value Increase customer lifetime value through continuous engagement.MCDONALD'S DENMARK
A successful election. To coincide with a Danish Parliament election, McDonald’s Denmark released a Burger Election game campaign that was built on the Leadfamly platform. In the game, players can choose which burger should win between six ‘contenders.’. While it may seem like two very different subjects, the Burger Election took off. A BRIEF GUIDE TO GAMIFICATION IN MARKETING How marketers can use gamification. Gamification as a concept is not new. In their research, Gamification and Mobile Marketing Effectiveness, the authors Hofacker, Lurie, De Ryte, and Machanda, state that gamification is built on four design elements: (1) story, (2) mechanics, (3) aesthetics and (4) technology.Story adds context to the game and meaning to the experience; mechanics are the gameALL GAME CONCEPTS
An opportunity to test what they know Tap into audiences’ desire to prove their knowledge with these game concepts. Drive engagement with competition Skill games allow audiences to tap into their desire to compete with these game concepts. Catch attention with luck games If the objective is to grow your database with leads, these game concepts will accomplish that. GAMIFICATION PLATFORM Key features Our platform empowers everyday users to ideate, build, and execute gamification campaigns.Here are the features that enable this: Game CMS Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more. Visual editor The Leadfamly platform has an intuitive frontend editor that makes using PRICING - LEADFAMLY : LEADFAMLY Pricing - Leadfamly : Leadfamly. You ask for a price. We say let’s talk first. To us, pricing is about economics and it all depends on what your company’s current situation and ambitions are. When we say economics, we mean the overall financial implications of introducing gamification to your marketing mix. It’s about the price, but also 2019: YEAR IN REVIEW At our LeadFamly Christmas party last Friday, I started off the welcome toast in an unusual way. “When I look toward 2020, I don’t want us to repeat and have another crazy year,” I began. We saw a revenue growth of 170% in 2019. What I meant was that the crazy growthwe saw this
NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
ALDI - LEADFAMLY : LEADFAMLY ALDI Denmark wanted to grab their audience’s attention during the summer. The supermarket chain wanted to engage and challenge their audience so they created a Spot The Difference game. With the work of their in-house graphic designer, they created the graphics and were able to quickly create the game on the Leadfamly platform. HOW WE HELP YOU SUCCEED Column 1. Upgrade your marketing Leadfamly helps you accomplish business goals with gamification in marketing. How it Works; Column 2. Use Cases Get New Customers Drive awareness and brand engagement to win new business.; Keep Existing Customers Reengage with your customers and build brand loyalty.; Grow Customer Value Increase customer lifetime value through continuous engagement.MCDONALD'S DENMARK
A successful election. To coincide with a Danish Parliament election, McDonald’s Denmark released a Burger Election game campaign that was built on the Leadfamly platform. In the game, players can choose which burger should win between six ‘contenders.’. While it may seem like two very different subjects, the Burger Election took off.HOW IT WORKS
The Leadfamly gamification platform. Leadfamly offers an all-in-one platform that lets you design, execute, and track great game experiences. Set up branded games (no coding skills needed) with our wide range of pre-built templates and see how they perform in the real-time dashboard. “For us, as a business, gamification is theperfect way to
DESIGNER’S GUIDE
This includes information on: Bootstrap grids for desktop andmobile design, and breakpoint information for all devices. Mobile design Always design in these pixeldimensions for mobile: Width: 375 pxHeight: 667 px Always use 30 px margin on each side. Desktop design Bootstrap Grid We are using the CSS Framework called “Bootstrap” in our platform. Here you can see how HOW WE HELP YOU SUCCEED Column 1. Upgrade your marketing Leadfamly helps you accomplish business goals with gamification in marketing. How it Works; Column 2. Use Cases Get New Customers Drive awareness and brand engagement to win new business.; Keep Existing Customers Reengage with your customers and build brand loyalty.; Grow Customer Value Increase customer lifetime value through continuous engagement.GET NEW CUSTOMERS
Catching fleeting attention is one thing, captivating your audience is another. We can help you with that. Keep new customers Engage your audience in a fresh and mesmerizing way, and grow loyalty with game mechanics. Grow customer value Use gamification in marketing to animate your customers to engage and do business with your brand. A BRIEF GUIDE TO GAMIFICATION IN MARKETING How marketers can use gamification. Gamification as a concept is not new. In their research, Gamification and Mobile Marketing Effectiveness, the authors Hofacker, Lurie, De Ryte, and Machanda, state that gamification is built on four design elements: (1) story, (2) mechanics, (3) aesthetics and (4) technology.Story adds context to the game and meaning to the experience; mechanics are the game KEEP EXISTING CUSTOMERS Keep customers happy. With so much competition, your audience is tired of messaging being pushed on them. Pull them in in a fresh way, which they’ll look forward to every time. “We’ve been using the Leadfamly platform for over a year, and it’s greatly helped with our CRM (customer relationship management). It’s an easy-to-use platform NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
GAMIFICATION IN MARKETING At its core, gamification is about tapping into the motivational drivers of individuals, to engage at a deep level, and this can be done in countless ways, depending on what your brand stands for. Brands that need to be experienced as serious can design clever interactions that both support the brand and help reach ambitious marketing objectives. ALDI - LEADFAMLY : LEADFAMLY ALDI Denmark wanted to grab their audience’s attention during the summer. The supermarket chain wanted to engage and challenge their audience so they created a Spot The Difference game. With the work of their in-house graphic designer, they created the graphics and were able to quickly create the game on the Leadfamly platform.MCDONALD'S DENMARK
A successful election. To coincide with a Danish Parliament election, McDonald’s Denmark released a Burger Election game campaign that was built on the Leadfamly platform. In the game, players can choose which burger should win between six ‘contenders.’. While it may seem like two very different subjects, the Burger Election took off. ABOUT US - LEADFAMLY About Us - Leadfamly : Leadfamly. Our number one goal is to help brands turn their target audience into valuable customers. Customer experience is more important than ever, but the wave of commercial messages competing for people’s attention makes it extremely difficult for brands to gain a foothold. Enter marketing gamification.ALL GAME CONCEPTS
An opportunity to test what they know Tap into audiences’ desire to prove their knowledge with these game concepts. Drive engagement with competition Skill games allow audiences to tap into their desire to compete with these game concepts. Catch attention with luck games If the objective is to grow your database with leads, these game concepts will accomplish that. GAMIFICATION PLATFORM Key features Our platform empowers everyday users to ideate, build, and execute gamification campaigns.Here are the features that enable this: Game CMS Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more. Visual editor The Leadfamly platform has an intuitive frontend editor that makes usingCUSTOMERS & STORIES
Customers & Stories - Leadfamly : Leadfamly. Learn & Get Inspired. Here’s a look at how companies of different sizes and in various industries use Leadfamly to get, keep, and grow their customers. Customer Success. “In just a few months of using Leadfamly’s platform, our engagement metrics have multiplied 4x compared tosimilar campaigns
PRICING - LEADFAMLY : LEADFAMLY Pricing - Leadfamly : Leadfamly. You ask for a price. We say let’s talk first. To us, pricing is about economics and it all depends on what your company’s current situation and ambitions are. When we say economics, we mean the overall financial implications of introducing gamification to your marketing mix. It’s about the price, but also NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
ABOUT US - LEADFAMLY About Us - Leadfamly : Leadfamly. Our number one goal is to help brands turn their target audience into valuable customers. Customer experience is more important than ever, but the wave of commercial messages competing for people’s attention makes it extremely difficult for brands to gain a foothold. Enter marketing gamification.ALL GAME CONCEPTS
An opportunity to test what they know Tap into audiences’ desire to prove their knowledge with these game concepts. Drive engagement with competition Skill games allow audiences to tap into their desire to compete with these game concepts. Catch attention with luck games If the objective is to grow your database with leads, these game concepts will accomplish that. GAMIFICATION PLATFORM Key features Our platform empowers everyday users to ideate, build, and execute gamification campaigns.Here are the features that enable this: Game CMS Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more. Visual editor The Leadfamly platform has an intuitive frontend editor that makes usingCUSTOMERS & STORIES
Customers & Stories - Leadfamly : Leadfamly. Learn & Get Inspired. Here’s a look at how companies of different sizes and in various industries use Leadfamly to get, keep, and grow their customers. Customer Success. “In just a few months of using Leadfamly’s platform, our engagement metrics have multiplied 4x compared tosimilar campaigns
PRICING - LEADFAMLY : LEADFAMLY Pricing - Leadfamly : Leadfamly. You ask for a price. We say let’s talk first. To us, pricing is about economics and it all depends on what your company’s current situation and ambitions are. When we say economics, we mean the overall financial implications of introducing gamification to your marketing mix. It’s about the price, but also NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
PRICING - LEADFAMLY : LEADFAMLY Pricing - Leadfamly : Leadfamly. You ask for a price. We say let’s talk first. To us, pricing is about economics and it all depends on what your company’s current situation and ambitions are. When we say economics, we mean the overall financial implications of introducing gamification to your marketing mix. It’s about the price, but also CAREERS - LEADFAMLY : LEADFAMLY Careers - Leadfamly : Leadfamly. There’s no ‘i’ in our famly. Our name is no coincidence. We are a famly, with more emphasis on the ‘WE’ than the ‘I’. We depend on the creativity, drive, and independent thinking of individuals, but our successes are always team efforts. Leadfamly is a place where you find the support you need to NESTE - LEADFAMLY : LEADFAMLY Column 1. Platform overview Learn about key features and capabilities of the Leadfamly gamification platform. Go to overview; Column 2. Game Concepts Luck Games Players win by chance. These concepts are high-converters but low engagers. Knowledge Games Stimulate your audience with concepts that make them use what they know. Highengagement rates.
MCDONALD'S DENMARK
A successful election. To coincide with a Danish Parliament election, McDonald’s Denmark released a Burger Election game campaign that was built on the Leadfamly platform. In the game, players can choose which burger should win between six ‘contenders.’. While it may seem like two very different subjects, the Burger Election took off. This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy. If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.Accept Decline
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CUT THROUGH THE NOISE. LeadFamly offers game-based lifecycle marketing software on a subscription basis, enabling companies in any industry to successfully connect, engage and grow business anywhere in the customer lifecycle.Request a demo
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Demonstrate marketing value by generating quality leads throughgamification.
Find new marketable contacts at a lower cost and turn idle prospects into engaged leads for your sales teams.Learn more
BUILD YOUR OWN GAME CAMPAIGNS Build as many branded games and campaigns as you need, when you need them, without the need for agency or development resources.Request a demo
At Becksöndergaard, we use data to make decisions. The LeadFamly platform allows us to create game campaigns and provides us with analytics. We use these analytics to tell us what's working and what we can improve on. Game campaigns have helped us lower our CPL (cost-per-lead) from social media leads while improving our leadgeneration efforts.
The LeadFamly platform is for companies that want control over creating games as well as the data captured from these games. Lastly, we are fun fashion brand, and we can create games that reflect that. KRISTIAN KROMPHARDT ØSTERGAARD International e-Commerce ManagerBECKSÖNDERGAARD
Becksöndergaard
We’ve been using the LeadFamly platform for over a year, and it’s greatly helped with our CRM (customer relationship management). It’s an easy-to-use platform, and we can see that the more our customers win vouchers and pick them up, the more often they visit a Coop store. This is great for us. We recommend the LeadFamly platform for companies that want control over how often and how they engage their customer base.STINE HEIN
Head of Coop Loyalty Programs,CRM & Marketing
COOP
Coop
We needed a platform that we could customize to our brand’s needs. With the help of LeadFamly, we made a game in association with the recent Danish election. The platform is cost efficient, effective, andeasy-to-use.
FREDERIK QVITZAU
Digital & Social Media Brand Manager MCDONALD’S DENMARK McDonald’s Denmark We can build campaigns ourselves, and the LeadFamly platform is so easy to use. We are so happy with the success of our campaigns. Because of how well they’ve performed, we will now make a lot more game campaigns for this year’s marketing strategy that we originallyplanned.
The LeadFamly platform is for companies that want to gather new leads, delight current customers, and entice customers to spend valuable time interacting with your brand. KATJA FRANCH VINDING Digital Marketing CoordinatorBALL GROUP
Zizzi
The LeadFamly platform allows Viking Line to engage our audience in an interactive and fun way. Our audience interacts with our brand for a longer period of time (on average, over 1 minute) than traditionalmarketing.
The games are easy to build up and manage and we have also noticed that our customers enjoy when they can interact with us someway and they are eager to play the games.AIJA HAIMOLA
Marketing Specialist VIKING LINE ABP (FI)Viking Line
At Becksöndergaard, we use data to make decisions. The LeadFamly platform allows us to create game campaigns and provides us with analytics. We use these analytics to tell us what's working and what we can improve on. Game campaigns have helped us lower our CPL (cost-per-lead) from social media leads while improving our leadgeneration efforts.
The LeadFamly platform is for companies that want control over creating games as well as the data captured from these games. Lastly, we are fun fashion brand, and we can create games that reflect that. KRISTIAN KROMPHARDT ØSTERGAARD International e-Commerce ManagerBECKSÖNDERGAARD
Becksöndergaard
We’ve been using the LeadFamly platform for over a year, and it’s greatly helped with our CRM (customer relationship management). It’s an easy-to-use platform, and we can see that the more our customers win vouchers and pick them up, the more often they visit a Coop store. This is great for us. We recommend the LeadFamly platform for companies that want control over how often and how they engage their customer base.STINE HEIN
Head of Coop Loyalty Programs,CRM & Marketing
COOP
Coop
GROW BRAND ENGAGEMENT Turn idle followers into engaged micro-influencers and generate more brand impressions on social channels.Learn more
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Online game campaigns let you turn app and website visitors intoin-store shoppers.
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Gamifying your marketing efforts can strengthen customer loyalty, as you give them reasons to keep coming back.Learn more
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Engage employees and improve learning retention by gamifying your training and certification programs.Request a demo
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