KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO If you don’t have a clear picture of your goals just yet, we’ll help get you there. Goals can get brushed off as being “fluffy,” but thoughtful, forward-thinking goal decisions give us tangible proof that the effort we put in together makes an impact. Goals keep both our teams accountable to the bigger picture. 2. Data & SAMMY CISEK IS A DIGITAL STRATEGIST AT KICK POINT IN While she waits for her application to work at a McDonald's on the moon to be accepted, Sammy keeps busy by building successful ad

campaigns!

RENEE AU IS A SENIOR WEB DEVELOPER AT KICK POINT IN Renee builds, maintains, and evaluates websites and enjoys playing hockey, playing video games, watching sports, and researching new

things!

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. AVOID GOOGLE MY BUSINESS SUSPENSIONS BY THINKING OF YOUR 7 Questions That Will Help You Think About Your Customers First. The best way to fill out your GMB listing to avoid suspension is to start by knowing exactly what your customers want and how to provide them with all the information they need. Below is a list of questions from the viewpoint of a customer asking about your business. LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO If you don’t have a clear picture of your goals just yet, we’ll help get you there. Goals can get brushed off as being “fluffy,” but thoughtful, forward-thinking goal decisions give us tangible proof that the effort we put in together makes an impact. Goals keep both our teams accountable to the bigger picture. 2. Data & SAMMY CISEK IS A DIGITAL STRATEGIST AT KICK POINT IN While she waits for her application to work at a McDonald's on the moon to be accepted, Sammy keeps busy by building successful ad

campaigns!

RENEE AU IS A SENIOR WEB DEVELOPER AT KICK POINT IN Renee builds, maintains, and evaluates websites and enjoys playing hockey, playing video games, watching sports, and researching new

things!

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. AVOID GOOGLE MY BUSINESS SUSPENSIONS BY THINKING OF YOUR 7 Questions That Will Help You Think About Your Customers First. The best way to fill out your GMB listing to avoid suspension is to start by knowing exactly what your customers want and how to provide them with all the information they need. Below is a list of questions from the viewpoint of a customer asking about your business. LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP About. Our team is here to help your team. We’re all wildly different from each other, so chances are at least one of us has something in common with you! We’re proud of the relationships we build with clients. Our team will help push yours past what’s been

done before, so

KICK POINT IS A DIGITAL MARKETING AGENCY. WE'RE HERE TO There is metered street parking nearby and the lot directly behind our building is a Diamond Parking lot (#3125 if you are paying by phone!). The lot is vigorously patrolled during the lunch rush, but at other times it might be worth the risk of not paying. Your call. P 780.628.2186. E hello@kickpoint.ca. THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO Our Promises To You. We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).. We promise to maintain a project management system that makes sense for the scope of your project.. We promise to always be a team that works enthusiastically together and is committed to continuous learning.. We promise that when we don’t know the answer to a DIGITAL MARKETING CASE STUDIES This podcast, produced by ECF, is about endowment funds and the significant impact they have in the City of Edmonton. Astrology can answer many questions for people, and a strong visual identity sets Consult the Sky apart from competitors. TTT has always been a leader

in sex-positivity.

A DIGITAL MARKETING BLOG Candid, beautifully illustrated, honest, helpful — that's how we've heard our blog posts described! We learn a lot and we want to share that with you. Some posts are short, some posts are long, and you can learn something from every single one. Be sure to check out the one about the Yellow Pages scams! AVOID GOOGLE MY BUSINESS SUSPENSIONS BY THINKING OF YOUR 7 Questions That Will Help You Think About Your Customers First. The best way to fill out your GMB listing to avoid suspension is to start by knowing exactly what your customers want and how to provide them with all the information they need. Below is a list of questions from the viewpoint of a customer asking about your business. A DIGITAL MARKETING NEWSLETTER (THAT YOU'LL ACTUALLY READ!) If you work in marketing (agency or in-house!), this newsletter is for you. We weed out the repetition and low quality trash and highlight must-reads and helpful how-tos. If you never want to be surprised by an upcoming change to Google’s algorithm or Facebook’s Ad platform, subscribe! We’ll be in your inbox every Friday morning. We

also

HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Get Cooking. Get Cooking offers team building cooking classes which are perfect for small teams. Our team is very food motivated, so cooking together (and drinking wine) was a lot of fun! We enjoyed it so much that we’ve done two cooking classes at Get Cooking. The first time we savored an Italian feast together — crostini with

arugula and

YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARD We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. KICK POINT DIGITAL MARKETING AGENCY We work with exceptional entrepreneurs and organizations to do better marketing. It's time to figure out how your clients and customers make

decisions.

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY How to Write Personas. The first step in writing personas is identifying your target audience(s). Using a real estate agency as an example, it’s easy to identify several different target audiences — such as first-time homebuyers or a retired couple looking to sell

their old home.

KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Know the Rules. Every social media platform has their own rules for running a contest. Make sure you know the rules. You don’t want to get banned from the site you are trying to use! FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Organize an Instant Pot Lunch. It’s winter for 8 out of 12 months in Edmonton, so it’s important to keep your stomach full and happy. Buying an Instant Pot can help you with that — it can easily create a hot and delicious meal for the whole team to enjoy together. This isn’t a fun outing like most of the other team building ideas you’ll read here, but it is something that you can LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

HOW TO ADD AN SVG LOGO TO YOUR SQUARESPACE WEBSITE Hi Kate, Yes, depending on the template you are using, you will need to add custom code for a mobile logo. Frustratingly Squarespace doesn’t allow users to add a mobile logo but the template will change to a mobile logo (normally just a smaller version of the desktop version) at a certain screen size. IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE The challenge that online display has is that 70% of the ad inventory out there is junk – either crappy sites or crappy placement. But engaging creative on high quality websites, combined with measurement beyond impressions and clicks (like view-throughs and conversions for example) definitely have a place within the media mix. KICK POINT DIGITAL MARKETING AGENCY We work with exceptional entrepreneurs and organizations to do better marketing. It's time to figure out how your clients and customers make

decisions.

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY How to Write Personas. The first step in writing personas is identifying your target audience(s). Using a real estate agency as an example, it’s easy to identify several different target audiences — such as first-time homebuyers or a retired couple looking to sell

their old home.

KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Know the Rules. Every social media platform has their own rules for running a contest. Make sure you know the rules. You don’t want to get banned from the site you are trying to use! FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Organize an Instant Pot Lunch. It’s winter for 8 out of 12 months in Edmonton, so it’s important to keep your stomach full and happy. Buying an Instant Pot can help you with that — it can easily create a hot and delicious meal for the whole team to enjoy together. This isn’t a fun outing like most of the other team building ideas you’ll read here, but it is something that you can LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

HOW TO ADD AN SVG LOGO TO YOUR SQUARESPACE WEBSITE Hi Kate, Yes, depending on the template you are using, you will need to add custom code for a mobile logo. Frustratingly Squarespace doesn’t allow users to add a mobile logo but the template will change to a mobile logo (normally just a smaller version of the desktop version) at a certain screen size. IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE The challenge that online display has is that 70% of the ad inventory out there is junk – either crappy sites or crappy placement. But engaging creative on high quality websites, combined with measurement beyond impressions and clicks (like view-throughs and conversions for example) definitely have a place within the media mix. A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP We’re proud of the relationships we build with clients. Our team will help push yours past what’s been done before, so that you can say things like this about us too: “We were amazed at the in-depth knowledge Kick Point had in understanding what we saw as a complicated

digital world!

KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO Our Promises To You. We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).. We promise to maintain a project management system that makes sense for the scope of your project.. We promise to always be a team that works enthusiastically together and is committed to continuous learning.. We promise that when we don’t know the answer to a 9 GOOGLE ADS MISTAKES THAT ARE HURTING YOUR BUSINESS Negative keywords are keywords you don’t want your ads to appear for, and you can add them at the campaign level or at the ad group level. If you’re running multiple campaigns and you want them to have the same negative keywords, you’ll want to create a negative keyword list so you can apply that list to all campaigns — this way you’re only maintaining one list which makes it easier AVOID GOOGLE MY BUSINESS SUSPENSIONS BY THINKING OF YOUR There’s no shortage of information in the SEO world about how to fix a suspended Google My Business (GMB) listing, but there isn’t a lot of content about how to avoid one in the first place.. Avoiding suspension doesn’t have to be as overwhelming as memorizing all of Google’s guidelines for representing your business online — though you still should give that a read. DIGITAL MARKETING CASE STUDIES Each client featured in our case studies came to us with a different priority. Through in-depth conversations and research, we were able to understand the underlying goals behind each priority and then determine the best strategy to move forward with. A DIGITAL MARKETING BLOG Candid, beautifully illustrated, honest, helpful — that's how we've heard our blog posts described! We learn a lot and we want to share that with you. Some posts are short, some posts are long, and you can learn something from every single one. Be sure to check out the one about the Yellow Pages scams! HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a SITE SPEED MATTERS • FRINGE THEATRE WEBSITE CASE STUDY Hurry Up or Get Left Behind. Google favours faster, lighter websites (and so do real human people). Fringe sees a traffic spike of over 4,000% during the Festival, so it was very important to keep performance top of mind during both design and development. NO YOU SHOULD NOT USE ADWORDS EXPRESS. DON'T WASTE YOUR MONEY! AdWord Express says it offers online advertising for businesses to increase their site traffic — but don't be fooled. It's mostly just very easy to waste money & time. Exceptions to every rule of course: Express works for some people, but you have to already have strong PPC skills to make sure you don't get burned. KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP About. Our team is here to help your team. We’re all wildly different from each other, so chances are at least one of us has something in common with you! We’re proud of the relationships we build with clients. Our team will help push yours past what’s been

done before, so

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

KICK POINT BRAND GUIDE Voice. Our brand voice is an expression of who we are as a brand and guides how we communicate with each other, clients and potential clients, industry peers, and the loyal person who responds to our newsletter (hi, Doug!). Brand voice: Ensures consistency between writers. Builds familiarity and establishes trust. HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARD We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP About. Our team is here to help your team. We’re all wildly different from each other, so chances are at least one of us has something in common with you! We’re proud of the relationships we build with clients. Our team will help push yours past what’s been

done before, so

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

KICK POINT BRAND GUIDE Voice. Our brand voice is an expression of who we are as a brand and guides how we communicate with each other, clients and potential clients, industry peers, and the loyal person who responds to our newsletter (hi, Doug!). Brand voice: Ensures consistency between writers. Builds familiarity and establishes trust. HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARD We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO Our Promises To You. We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).. We promise to maintain a project management system that makes sense for the scope of your project.. We promise to always be a team that works enthusiastically together and is committed to continuous learning.. We promise that when we don’t know the answer to a KICK POINT IS A DIGITAL MARKETING AGENCY. WE'RE HERE TO There is metered street parking nearby and the lot directly behind our building is a Diamond Parking lot (#3125 if you are paying by phone!). The lot is vigorously patrolled during the lunch rush, but at other times it might be worth the risk of not paying. Your call. P 780.628.2186. E hello@kickpoint.ca. A DIGITAL MARKETING BLOG Candid, beautifully illustrated, honest, helpful — that's how we've heard our blog posts described! We learn a lot and we want to share that with you. Some posts are short, some posts are long, and you can learn something from every single one. Be sure to check out the one about the Yellow Pages scams! DIGITAL MARKETING CASE STUDIES This podcast, produced by ECF, is about endowment funds and the significant impact they have in the City of Edmonton. Astrology can answer many questions for people, and a strong visual identity sets Consult the Sky apart from competitors. TTT has always been a leader

in sex-positivity.

KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a AVOID GOOGLE MY BUSINESS SUSPENSIONS BY THINKING OF YOUR 7 Questions That Will Help You Think About Your Customers First. The best way to fill out your GMB listing to avoid suspension is to start by knowing exactly what your customers want and how to provide them with all the information they need. Below is a list of questions from the viewpoint of a customer asking about your business. FREQUENTLY ASKED QUESTIONS ABOUT OUR DIGITAL MARKETING AGENCY If this is your line of questioning, we are probably not a good fit for you. Link building is an Olympic marathon, not a sprint. There is a lot more to link building than just links! An important question that we ask in response is typically: “Can you please send us a few examples of the high quality content you have prepared that you need FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Get Cooking. Get Cooking offers team building cooking classes which are perfect for small teams. Our team is very food motivated, so cooking together (and drinking wine) was a lot of fun! We enjoyed it so much that we’ve done two cooking classes at Get Cooking. The first time we savored an Italian feast together — crostini with

arugula and

USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. KICK POINT DIGITAL MARKETING AGENCY We work with exceptional entrepreneurs and organizations to do better marketing. It's time to figure out how your clients and customers make

decisions.

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY How to Write Personas. The first step in writing personas is identifying your target audience(s). Using a real estate agency as an example, it’s easy to identify several different target audiences — such as first-time homebuyers or a retired couple looking to sell

their old home.

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Know the Rules. Every social media platform has their own rules for running a contest. Make sure you know the rules. You don’t want to get banned from the site you are trying to use! KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Organize an Instant Pot Lunch. It’s winter for 8 out of 12 months in Edmonton, so it’s important to keep your stomach full and happy. Buying an Instant Pot can help you with that — it can easily create a hot and delicious meal for the whole team to enjoy together. This isn’t a fun outing like most of the other team building ideas you’ll read here, but it is something that you can LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE The challenge that online display has is that 70% of the ad inventory out there is junk – either crappy sites or crappy placement. But engaging creative on high quality websites, combined with measurement beyond impressions and clicks (like view-throughs and conversions for example) definitely have a place within the media mix. KICK POINT DIGITAL MARKETING AGENCY We work with exceptional entrepreneurs and organizations to do better marketing. It's time to figure out how your clients and customers make

decisions.

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY How to Write Personas. The first step in writing personas is identifying your target audience(s). Using a real estate agency as an example, it’s easy to identify several different target audiences — such as first-time homebuyers or a retired couple looking to sell

their old home.

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTEST Know the Rules. Every social media platform has their own rules for running a contest. Make sure you know the rules. You don’t want to get banned from the site you are trying to use! KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Organize an Instant Pot Lunch. It’s winter for 8 out of 12 months in Edmonton, so it’s important to keep your stomach full and happy. Buying an Instant Pot can help you with that — it can easily create a hot and delicious meal for the whole team to enjoy together. This isn’t a fun outing like most of the other team building ideas you’ll read here, but it is something that you can LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE The challenge that online display has is that 70% of the ad inventory out there is junk – either crappy sites or crappy placement. But engaging creative on high quality websites, combined with measurement beyond impressions and clicks (like view-throughs and conversions for example) definitely have a place within the media mix. THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO Our Promises To You. We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).. We promise to maintain a project management system that makes sense for the scope of your project.. We promise to always be a team that works enthusiastically together and is committed to continuous learning.. We promise that when we don’t know the answer to a DIGITAL MARKETING CASE STUDIES Each client featured in our case studies came to us with a different priority. Through in-depth conversations and research, we were able to understand the underlying goals behind each priority and then determine the best strategy to move forward with. KICK POINT IS A DIGITAL MARKETING AGENCY. WE'RE HERE TO Life's too short to deal with mediocre marketing. Your business deserves the very best. Get in touch with us — we will help you do

better.

A DIGITAL MARKETING BLOG Candid, beautifully illustrated, honest, helpful — that's how we've heard our blog posts described! We learn a lot and we want to share that with you. Some posts are short, some posts are long, and you can learn something from every single one. Be sure to check out the one about the Yellow Pages scams! KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in A DIGITAL MARKETING NEWSLETTER (THAT YOU'LL ACTUALLY READ!) Gotta keep up to get ahead! Our newsletter helps you do better marketing. You'll also get a look behind the scenes & inside our

Instant Pot!

HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONE If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARD We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. NO YOU SHOULD NOT USE ADWORDS EXPRESS. DON'T WASTE YOUR MONEY! AdWord Express says it offers online advertising for businesses to increase their site traffic — but don't be fooled. It's mostly just very easy to waste money & time. Exceptions to every rule of course: Express works for some people, but you have to already have strong PPC skills to make sure you don't get burned. SITE SPEED MATTERS • FRINGE THEATRE WEBSITE CASE STUDY Hurry Up or Get Left Behind. Google favours faster, lighter websites (and so do real human people). Fringe sees a traffic spike of over 4,000% during the Festival, so it was very important to keep performance top of mind during both design and development. KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP About. Our team is here to help your team. We’re all wildly different from each other, so chances are at least one of us has something in common with you! We’re proud of the relationships we build with clients. Our team will help push yours past what’s been

done before, so

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTESTHOW TO DO SOCIAL MEDIASUCCESSFUL SOCIAL MEDIA CONTESTSBEST SOCIAL MEDIA CONTESTSSOCIAL MEDIA CONTEST IDEASOCIAL MEDIA COMPETITIONSOCIAL MEDIA CONTEST IDEAS Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONEHOW TO TAKE A GOOD SELFIE MALEHOW TO TAKE A GOOD SELFIE WOMANHOW TO TAKE A SELFIE IN

TEAMS

If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTONTEAM BUILDING ACTIVITIES FOR EMPLOYEESFUNNY TEAM BUILDING EXERCISESREMOTE TEAM BUILDING FUN EXERCISESTEAM BUILDING EXERCISES WORKPLACE Get Cooking. Get Cooking offers team building cooking classes which are perfect for small teams. Our team is very food motivated, so cooking together (and drinking wine) was a lot of fun! We enjoyed it so much that we’ve done two cooking classes at Get Cooking. The first time we savored an Italian feast together — crostini with

arugula and

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARDYELLOW PAGES PHONE BOOKDEX PAGES WHITEDEX YELLOW PAGES DIRECTORYDEX YELLOW PAGES PHONE BOOKPHOENIX YELLOW PAGES DEX We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. KICK POINT DIGITAL MARKETING AGENCY The phone needed to start ringing at Edgar Psychological! Now it’s ringing off the hook with clients booking appointments with this growing team of psychologists. Our team works with exceptional entrepreneurs and organizations to do better marketing. Read our case studies to learn how we help. When you’re ready for us to help you,

get in touch.

A DIGITAL MARKETING TEAM IN EDMONTON. WE'RE HERE TO HELP About. Our team is here to help your team. We’re all wildly different from each other, so chances are at least one of us has something in common with you! We’re proud of the relationships we build with clients. Our team will help push yours past what’s been

done before, so

PERSONAS FOR CONTENT DEVELOPMENT & CONTENT STRATEGY Personas are realistic descriptions of your target audience. A persona includes demographics such as age and gender, the stage of life the person is in, goals they’ve set, and challenges they may face. A strong persona also includes information about interests and attributes outside of demographic data — is this part of your

audience active

HOW TO PLAN & EXECUTE A SOCIAL MEDIA CONTESTHOW TO DO SOCIAL MEDIASUCCESSFUL SOCIAL MEDIA CONTESTSBEST SOCIAL MEDIA CONTESTSSOCIAL MEDIA CONTEST IDEASOCIAL MEDIA COMPETITIONSOCIAL MEDIA CONTEST IDEAS Clarify Any Rules. Make your contest very clear and easy to understand. Include dates for entry, the steps contestants need to take, and outline how the winner will be chosen and contacted. Be sure to specify any other conditions or “fine print”. Give your followers the total picture up-front. HOW TO TAKE A DECENT HEAD SHOT USING YOUR PHONEHOW TO TAKE A GOOD SELFIE MALEHOW TO TAKE A GOOD SELFIE WOMANHOW TO TAKE A SELFIE IN

TEAMS

If your company needs head shots that won't break the bank, consider using your phone to do this job in-house. Consistency is important — if you're all on the same team, your head shots should all follow the same aesthetic. Here's how to make head shots work well with a LINE LENGTH AND TYPE SIZE FOR SCREEN DESIGN Line length + font size + line height = comfortable reading. Although it might seem like a small thing to consider, paying attention to (and improving) the design of the text on your website is an impactful way to remove many of the obstacles people face when reading online

content.

FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTONTEAM BUILDING ACTIVITIES FOR EMPLOYEESFUNNY TEAM BUILDING EXERCISESREMOTE TEAM BUILDING FUN EXERCISESTEAM BUILDING EXERCISES WORKPLACE Get Cooking. Get Cooking offers team building cooking classes which are perfect for small teams. Our team is very food motivated, so cooking together (and drinking wine) was a lot of fun! We enjoyed it so much that we’ve done two cooking classes at Get Cooking. The first time we savored an Italian feast together — crostini with

arugula and

IMPRESSIONS SHOULD NOT BE YOUR METRIC OF CHOICE One of the most ubiquitous metrics in the digital marketing word is the “impression”. The idea is simple — if an ad is shown on a webpage or search engine result, it’s an impression. However, this can give advertisers a false sense of exactly how much their ad has made an impact. A comScore study in 2013 found that 54% of display ads HOW TO CHANGE TITLE TAGS AND META DESCRIPTIONS IN SQUARESPACE Good! You know that title tags and meta descriptions are important — now you just need to change them in the Squarespace editor. This will help you do that. If someone is selling you a Squarespace website and they don't know how to do this, walk away. They probably aren't ready

for you.

YELLOW PAGES MIGHT BE SCAMMING YOUR BUSINESS OUT OF HARDYELLOW PAGES PHONE BOOKDEX PAGES WHITEDEX YELLOW PAGES DIRECTORYDEX YELLOW PAGES PHONE BOOKPHOENIX YELLOW PAGES DEX We've all been victims of FUD - fear, uncertainty, and doubt. This post was written in 2010, updated in 2017, and again in 2019 because it's still an issue. KICK POINT IS A DIGITAL MARKETING AGENCY. WE'RE HERE TO There is metered street parking nearby and the lot directly behind our building is a Diamond Parking lot (#3125 if you are paying by phone!). The lot is vigorously patrolled during the lunch rush, but at other times it might be worth the risk of not paying. Your call. P 780.628.2186. E hello@kickpoint.ca. THIS IS HOW OUR DIGITAL MARKETING AGENCY WILL HELP YOU DO Our Promises To You. We promise to provide a dedicated project leader (and a noble backup in case of vacations or illnesses).. We promise to maintain a project management system that makes sense for the scope of your project.. We promise to always be a team that works enthusiastically together and is committed to continuous learning.. We promise that when we don’t know the answer to a DIGITAL MARKETING CASE STUDIES This podcast, produced by ECF, is about endowment funds and the significant impact they have in the City of Edmonton. Astrology can answer many questions for people, and a strong visual identity sets Consult the Sky apart from competitors. TTT has always been a leader

in sex-positivity.

A DIGITAL MARKETING BLOG Candid, beautifully illustrated, honest, helpful — that's how we've heard our blog posts described! We learn a lot and we want to share that with you. Some posts are short, some posts are long, and you can learn something from every single one. Be sure to check out the one about the Yellow Pages scams! KICK POINT BRAND GUIDE Logo . Our primary logo is a no-nonsense wordmark; it is the symbol that represents our company and is featured on all brand materials. The KP icon can be used when the primary logo is not necessary, the space provided is too small, or in cases where our company name is already displayed in plain text (e.g. as our Instagram profile image, because our company name will be adjacent to it in FUN TEAM BUILDING ACTIVITIES FOR SMALL COMPANIES IN EDMONTON Get Cooking. Get Cooking offers team building cooking classes which are perfect for small teams. Our team is very food motivated, so cooking together (and drinking wine) was a lot of fun! We enjoyed it so much that we’ve done two cooking classes at Get Cooking. The first time we savored an Italian feast together — crostini with

arugula and

HOW DO WE KNOW IF CONTENT MARKETING WORKS? CONTENT Find the trigger named ‘KPCC — Content Scroll — Trigger’. This trigger is how the code knows that the end of the content has been reached. It is set to target a footer section with an id of ‘footer’ by default, but depending on how your site is set up, you may want to change this. If 9 WAYS TO MAKE CONTENT MORE IMPACTFUL • WRITE WHAT PEOPLE Make your content look attractive! Visitors to your website won’t read your content if there is no visual interest, it’s hard to read, or it’s formatted poorly. 9. Include a Call to Action. Most of the content you create will be actionable, so be sure to include a call-to-action. Steer your audience in the right direction. USE THIS SCRIPT IF YOU ARE MIGRATING POSTS FROM CRAFT CMS Your time is valuable! Don't waste it copying and pasting blog posts from one CMS to another. Edit the Commander Vee script to work for your unique needs. Content migration burns hours that could be used for design and development — especially when you're going from a static site to a dynamic one. NO YOU SHOULD NOT USE ADWORDS EXPRESS. DON'T WASTE YOUR MONEY! AdWord Express says it offers online advertising for businesses to increase their site traffic — but don't be fooled. It's mostly just very easy to waste money & time. Exceptions to every rule of course: Express works for some people, but you have to already have strong PPC skills to make sure you don't get burned.

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