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personalization.
ADD DKIM RECORD TO NETWORK SOLUTIONS Note: This guide is specifically for adding a DKIM record when using Jilt Email Marketing.If you aren't using Jilt, get in touch with Network Solutions support for further guidance.. We covered generating your Jilt DKIM record along with some general guidelines in our article Can I authenticate my "from address" to send emails from my own domain?Here we'll take a look at adding the DKIM record JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Increase revenue with automated lifecycle emails to recover abandoned carts, win back customers, welcome new shoppers, and more. TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE While studies have found that emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails, there’s much more to effective personalization than using merge tags to add the recipient’s name to the subject or greeting. One benefit of text-heavy emails is that they will naturally feel more personalized and less salesy in nature. EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPG T here was once a time—not so long ago—when buying the “store brand” was a downgrade.. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more likely to shop at local, unbranded grocery stores, these brand names served an important purpose. They gave HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY If your brand has never employed humor in its marketing, you may want to test the waters a bit before diving in head first. After all, a sudden shift from straightforward to witty messaging might be jarring to core customers who are accustomed to a voice that’s already been established and fine-tuned. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 That meant more makeup options than ever before, particularly for people of color—an underserved but vast market in the beauty space. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty’s price point, African Americans made up 85 percent of all beauty sales in the U.S. in 2017. While some smaller brands catered to a range of dark tones and undertones HOW POPSOCKETS TURNED A SIMPLE LIFEHACK INTO $169 MILLION PopSockets grew a simple lifehack and into a $169 million business by prototyping fast, finding the right growth channels, and embracingpersonalization.
ADD DKIM RECORD TO NETWORK SOLUTIONS Note: This guide is specifically for adding a DKIM record when using Jilt Email Marketing.If you aren't using Jilt, get in touch with Network Solutions support for further guidance.. We covered generating your Jilt DKIM record along with some general guidelines in our article Can I authenticate my "from address" to send emails from my own domain?Here we'll take a look at adding the DKIM record HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY If your brand has never employed humor in its marketing, you may want to test the waters a bit before diving in head first. After all, a sudden shift from straightforward to witty messaging might be jarring to core customers who are accustomed to a voice that’s already been established and fine-tuned. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW For anyone who has never conducted an interview with a customer before, it may seem like a waste of your time. Why spend a half hour on the phone with one person when there are so many other things you need to do to make your business successful? HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read War and Peace.At best, potential customers might scan a long review—which means they won’t take in the key message you, or the reviewer, is trying to communicate. 15 QUESTIONS ABOUT CONVERSION OPTIMIZATION ANSWERED In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer tobeing customers.
SELECT A MEMBERSHIP PLUGIN FOR WORDPRESS MULTISITE Paid Memberships Pro is free (we have a full review of Paid Memberships Pro for more info), and while it doesn’t support multisite in the core plugin, there are add-ons to make PMPro multisite compatible.. The Network Membership add-on allows restriction for an account across child sites, which allows user to share credentials among your child sites. . If you want to allow usersto create
HOW TO CHARGE WOOCOMMERCE SHIPPING BY ITEM Since shipping tends to bring up all sorts of questions, let’s look at a more complex example I saw in the WooCommerce community Slack recently: I need to charge shipping in multiples of two as you can get two items per container. How would I go about doing that? This question is interesting because it sets up a tiered shipping system rather than strictly pricing per item—this needs to THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS What does the data say? When MailChimp studied emails sent through their platform, they discovered the most optimal time to send an email (in terms of open rate and click-through rate) is mid-week. Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – MIGRATE TO A DIFFERENT EMAIL PLATFORM Migrate to a different email platform. Follow our set of migration articles to move your email marketing to a new platform HOW STITCH FIX USES DATA TO PERSONALIZE FASHION FOR Stitch Fix was founded by Katrina Lake and her sister as a personal-shopping website, through which a $20 styling fee bought customers hand-picked garments, delivered right to their homes.Even during the early stage, Lake understood the need to track customer preferences in order to be successful, though her data collection and parsing efforts were far from sophisticated. JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt lets you automate discount creation, product recommendations, and sending email drip series around your customer journey. Create newsletter emails, complete with photos, buttons, titles, and popular or newest products, in just a few clicks with our drag-and-drop editor, and then send or schedule them to some or all of your list. EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPG How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A W hen Randy Goldberg and David Heath heard that socks were the number one requested item in homeless shelters, they had an idea: What if they could start a company that brought awareness to this issue and elevated socks from a fashion commodity to a fashion statement with a mission?. To meet their ambition, Goldberg and Heath founded Bombas, an eCommerce apparel company that uses JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt lets you automate discount creation, product recommendations, and sending email drip series around your customer journey. Create newsletter emails, complete with photos, buttons, titles, and popular or newest products, in just a few clicks with our drag-and-drop editor, and then send or schedule them to some or all of your list. EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPG How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A W hen Randy Goldberg and David Heath heard that socks were the number one requested item in homeless shelters, they had an idea: What if they could start a company that brought awareness to this issue and elevated socks from a fashion commodity to a fashion statement with a mission?. To meet their ambition, Goldberg and Heath founded Bombas, an eCommerce apparel company that uses PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. HOW TO AVOID STOCKOUTS This is a guest post from Jake Rheude, Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse. Retailers worldwide lose $1.75 trillion each year due to the cost of overstocks, out-of-stocks, and needless returns that are, in part, caused by delayed orders and long wait times. Those inventory issues not only hurt your business, but they also hurt how customers HOW STITCH FIX USES DATA TO PERSONALIZE FASHION FOR Stitch Fix was founded by Katrina Lake and her sister as a personal-shopping website, through which a $20 styling fee bought customers hand-picked garments, delivered right to their homes.Even during the early stage, Lake understood the need to track customer preferences in order to be successful, though her data collection and parsing efforts were far from sophisticated. 8 STRATEGIES TO INCREASE AVERAGE ORDER VALUE spend $50 = 5% discount. spend $75 = 10% discount. and so on. 3. Provide Volume Discounts. This is a different idea than a discount threshold; instead of requiring the entire order to meet a certain amount, you can give discounts for purchasing products in largerquantities to
HOW TO CHARGE WOOCOMMERCE SHIPPING BY ITEM Since shipping tends to bring up all sorts of questions, let’s look at a more complex example I saw in the WooCommerce community Slack recently: I need to charge shipping in multiples of two as you can get two items per container. How would I go about doing that? This question is interesting because it sets up a tiered shipping system rather than strictly pricing per item—this needs to JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt lets you automate discount creation, product recommendations, and sending email drip series around your customer journey. Create newsletter emails, complete with photos, buttons, titles, and popular or newest products, in just a few clicks with our drag-and-drop editor, and then send or schedule them to some or all of your list. EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPG How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW POPSOCKETS TURNED A SIMPLE LIFEHACK INTO $169 MILLION Takeaways. PopSockets started out as a way for founder David Barnett to keep his headphones from getting tangled. It has grown into an eCommerce company that is currently doing $169 million in revenue. They achieved that growth by finding their niche, leveraging modern technology to perfect their offering, and giving customers a way tomake the
JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt lets you automate discount creation, product recommendations, and sending email drip series around your customer journey. Create newsletter emails, complete with photos, buttons, titles, and popular or newest products, in just a few clicks with our drag-and-drop editor, and then send or schedule them to some or all of your list. EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPG How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW POPSOCKETS TURNED A SIMPLE LIFEHACK INTO $169 MILLION Takeaways. PopSockets started out as a way for founder David Barnett to keep his headphones from getting tangled. It has grown into an eCommerce company that is currently doing $169 million in revenue. They achieved that growth by finding their niche, leveraging modern technology to perfect their offering, and giving customers a way tomake the
HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. SELECT A MEMBERSHIP PLUGIN FOR WORDPRESS MULTISITE Paid Memberships Pro is free (we have a full review of Paid Memberships Pro for more info), and while it doesn’t support multisite in the core plugin, there are add-ons to make PMPro multisite compatible.. The Network Membership add-on allows restriction for an account across child sites, which allows user to share credentials among your child sites. . If you want to allow usersto create
7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. HOW TO AVOID STOCKOUTS This is a guest post from Jake Rheude, Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse. Retailers worldwide lose $1.75 trillion each year due to the cost of overstocks, out-of-stocks, and needless returns that are, in part, caused by delayed orders and long wait times. Those inventory issues not only hurt your business, but they also hurt how customers MIGRATE TO A DIFFERENT EMAIL PLATFORM Migrate to a different email platform. Follow our set of migration articles to move your email marketing to a new platform HOW POPSOCKETS TURNED A SIMPLE LIFEHACK INTO $169 MILLION Takeaways. PopSockets started out as a way for founder David Barnett to keep his headphones from getting tangled. It has grown into an eCommerce company that is currently doing $169 million in revenue. They achieved that growth by finding their niche, leveraging modern technology to perfect their offering, and giving customers a way tomake the
15 QUESTIONS ABOUT CONVERSION OPTIMIZATION ANSWERED In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer tobeing customers.
HOW TO CHARGE WOOCOMMERCE SHIPPING BY ITEM Since shipping tends to bring up all sorts of questions, let’s look at a more complex example I saw in the WooCommerce community Slack recently: I need to charge shipping in multiples of two as you can get two items per container. How would I go about doing that? This question is interesting because it sets up a tiered shipping system rather than strictly pricing per item—this needs to JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A Via that campaign alone, Bombas used their one-to-one giving model to donate more than 25,000 pairs of socks to homeless shelters around the United States. They went on to make an appearance on Shark Tank, winning an investment from Daymond John, who put $200,000 into the company for 17.5 percent equity. After confirming that they had the HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A Via that campaign alone, Bombas used their one-to-one giving model to donate more than 25,000 pairs of socks to homeless shelters around the United States. They went on to make an appearance on Shark Tank, winning an investment from Daymond John, who put $200,000 into the company for 17.5 percent equity. After confirming that they had the HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to HOW TO AVOID STOCKOUTS This is a guest post from Jake Rheude, Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse. Retailers worldwide lose $1.75 trillion each year due to the cost of overstocks, out-of-stocks, and needless returns that are, in part, caused by delayed orders and long wait times. Those inventory issues not only hurt your business, but they also hurt how customers ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). THE MOST IMPORTANT ECOMMERCE METRICS FOR YOUR STORE The important eCommerce metrics. These are the eight most important metrics we believe every eCommerce store owner/marketer should track. 1. Sales conversion rate. Your conversion rate, quite simply, is the percentage of visitors who make a purchase. This is the metric you’ll worry about the most—that’s why it’s first on thislist.
THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY The Honest Company experienced amazing growth in their first year, hitting $12 million in revenue in 2012. This grew to $150 million by 2014, and finally a valuation of over $1 billion in 2015. The Honest Company was a unicorn company just a few years after launch. The Honest Company funding over time via Owler. JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A Via that campaign alone, Bombas used their one-to-one giving model to donate more than 25,000 pairs of socks to homeless shelters around the United States. They went on to make an appearance on Shark Tank, winning an investment from Daymond John, who put $200,000 into the company for 17.5 percent equity. After confirming that they had the HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 7 ways to use customer testimonials in your emails. 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read Warand Peace.
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A Via that campaign alone, Bombas used their one-to-one giving model to donate more than 25,000 pairs of socks to homeless shelters around the United States. They went on to make an appearance on Shark Tank, winning an investment from Daymond John, who put $200,000 into the company for 17.5 percent equity. After confirming that they had the HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. ADD DKIM RECORD TO NETWORK SOLUTIONS Create a DKIM record. 1. Under the Host Aliases (CNAME Records) heading, click Add/Edit. 2. For Alias, copy and paste the value from the Host/Name field (#1 in the screenshot below. You can click on the red text to automatically copy the value to your clipboard). 3. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to HOW TO AVOID STOCKOUTS This is a guest post from Jake Rheude, Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse. Retailers worldwide lose $1.75 trillion each year due to the cost of overstocks, out-of-stocks, and needless returns that are, in part, caused by delayed orders and long wait times. Those inventory issues not only hurt your business, but they also hurt how customers ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). THE MOST IMPORTANT ECOMMERCE METRICS FOR YOUR STORE The important eCommerce metrics. These are the eight most important metrics we believe every eCommerce store owner/marketer should track. 1. Sales conversion rate. Your conversion rate, quite simply, is the percentage of visitors who make a purchase. This is the metric you’ll worry about the most—that’s why it’s first on thislist.
THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY The Honest Company experienced amazing growth in their first year, hitting $12 million in revenue in 2012. This grew to $150 million by 2014, and finally a valuation of over $1 billion in 2015. The Honest Company was a unicorn company just a few years after launch. The Honest Company funding over time via Owler. JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read War and Peace.At best, potential customers might scan a long review—which means they won’t take in the key message you, or the reviewer, is trying to communicate. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 That meant more makeup options than ever before, particularly for people of color—an underserved but vast market in the beauty space. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty’s price point, African Americans made up 85 percent of all beauty sales in the U.S. in 2017. While some smaller brands catered to a range of dark tones and undertones HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED Instant Pot seized on this opportunity to grow through similar exposure. To generate more of this type of marketing, they sent out 200 review units to celebrity chefs, cooking instructors, and food bloggers (mainly in the niches where they were seeing lots oftraction).
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A W hen Randy Goldberg and David Heath heard that socks were the number one requested item in homeless shelters, they had an idea: What if they could start a company that brought awareness to this issue and elevated socks from a fashion commodity to a fashion statement with a mission?. To meet their ambition, Goldberg and Heath founded Bombas, an eCommerce apparel company that uses HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
PRIVACY, PECR, AND THE GDPR EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETING Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers PRICING PSYCHOLOGY: 9 STRATEGIES THAT MOTIVATE CUSTOMERS Charm pricing is the oldest pricing trick in the book: you make a tiny reduction in a product’s price to change its leftmost digit (e.g., $20 to $19.99). Even though the product’s price has barely changed, it looks and feels so much lower. 7 EFFECTIVE WAYS TO USE CUSTOMER TESTIMONIALS IN YOUR 1. Incorporate short product reviews. The best testimonials are punchy. Your email subscribers are unlikely to spend their precious time reading long reviews; they want to get a quick opinion on a product, not read War and Peace.At best, potential customers might scan a long review—which means they won’t take in the key message you, or the reviewer, is trying to communicate. HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWS Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 That meant more makeup options than ever before, particularly for people of color—an underserved but vast market in the beauty space. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty’s price point, African Americans made up 85 percent of all beauty sales in the U.S. in 2017. While some smaller brands catered to a range of dark tones and undertones HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED Instant Pot seized on this opportunity to grow through similar exposure. To generate more of this type of marketing, they sent out 200 review units to celebrity chefs, cooking instructors, and food bloggers (mainly in the niches where they were seeing lots oftraction).
HOW BOMBAS USED A MISSION-BASED MODEL TO STAND OUT IN A W hen Randy Goldberg and David Heath heard that socks were the number one requested item in homeless shelters, they had an idea: What if they could start a company that brought awareness to this issue and elevated socks from a fashion commodity to a fashion statement with a mission?. To meet their ambition, Goldberg and Heath founded Bombas, an eCommerce apparel company that uses HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE While studies have found that emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails, there’s much more to effective personalization than using merge tags to add the recipient’s name to the subject or greeting. One benefit of text-heavy emails is that they will naturally feel more personalized and less salesy in nature. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE And researchers at the Harvard Business Review found that companies who boosted retention rates by a mere five percent experienced profit growth between 25 to 95 percent.. In other words: It’s noticeably easier to convince existing customers to buy your products. RJMetrics found that 32 percent of people purchase from a company for a second time within a year, but once a customer THE MOST IMPORTANT ECOMMERCE METRICS FOR YOUR STORE These are the eight most important metrics we believe every eCommerce store owner/marketer should track. 1. Sales conversion rate. Your conversion rate, quite simply, is the percentage of visitors who make a purchase.This is the metric THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILS What does the data say? When MailChimp studied emails sent through their platform, they discovered the most optimal time to send an email (in terms of open rate and click-through rate) is mid-week. Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – ADD DKIM RECORD TO NETWORK SOLUTIONS Note: This guide is specifically for adding a DKIM record when using Jilt Email Marketing.If you aren't using Jilt, get in touch with Network Solutions support for further guidance.. We covered generating your Jilt DKIM record along with some general guidelines in our article Can I authenticate my "from address" to send emails from my own domain?Here we'll take a look at adding the DKIM record PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to HOW TO AVOID STOCKOUTS This is a guest post from Jake Rheude, Director of Marketing at Red Stag Fulfillment, an eCommerce fulfillment warehouse. Retailers worldwide lose $1.75 trillion each year due to the cost of overstocks, out-of-stocks, and needless returns that are, in part, caused by delayed orders and long wait times. Those inventory issues not only hurt your business, but they also hurt how customers ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY Founded in 2012, The Honest Company has raised more than $530 million over seven rounds of funding. Positioned as a provider of eco-friendly and natural baby products and home goods, The Honest Company was borne from founder Jessica Alba’s search for safe, eco-friendly, and affordable childcare products. JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE Why customer retention is important. 1. It’s easier to sell to returning customers. According to Marketing Metrics, the chance of making a sale with a new consumer is between five and 20 percent, while the odds of selling to a customer who has already made a purchase from you is between 60 to 70 percent. Via: Groove. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE Why customer retention is important. 1. It’s easier to sell to returning customers. According to Marketing Metrics, the chance of making a sale with a new consumer is between five and 20 percent, while the odds of selling to a customer who has already made a purchase from you is between 60 to 70 percent. Via: Groove. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up HOW STITCH FIX USES DATA TO PERSONALIZE FASHION FOR Stitch Fix was founded by Katrina Lake and her sister as a personal-shopping website, through which a $20 styling fee bought customers hand-picked garments, delivered right to their homes.Even during the early stage, Lake understood the need to track customer preferences in order to be successful, though her data collection and parsing efforts were far from sophisticated. PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY The Honest Company experienced amazing growth in their first year, hitting $12 million in revenue in 2012. This grew to $150 million by 2014, and finally a valuation of over $1 billion in 2015. The Honest Company was a unicorn company just a few years after launch. The Honest Company funding over time via Owler. ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). HOW RENT THE RUNWAY BUILT AN $800 MILLION BUSINESS IN A Via: Flickr, Thomas Hawk. Over the past decade, Rent the Runway has grown their eCommerce clothing company to a yearly revenue of over $100 million and a recent valuation of $800 million. They’ve done this by expanding the rental business model into high-end fashion. In doing so, they’ve changed the way that people think about the market ADD DKIM RECORD TO GOOGLE DOMAINS Add the DKIM record. 1. Login to your Google Domains account. 2. Click on "My domains" on the left, and then locate your domain, e.g. example.com. 3. Click the DNS settings button: 4. Scroll down until you see the section Custom resource records. JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE Why customer retention is important. 1. It’s easier to sell to returning customers. According to Marketing Metrics, the chance of making a sale with a new consumer is between five and 20 percent, while the odds of selling to a customer who has already made a purchase from you is between 60 to 70 percent. Via: Groove. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
The frequency of your email marketing sends should be contingent on the quality of your content. Click To Tweet. Only nine percent of companies say every email they send is relevant to each individual customer that receives it, and 42 percent say only “some,” “hardly any,” or “none” of their emails are relevant ( PDF ). HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS How Brandless built one of the most powerful brands in CPG. T here was once a time—not so long ago—when buying the “store brand” was a downgrade. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Determine what’s worth including and what should be thrown out. If something doesn’t make sense, make a note to ask about it during your next set of customer interviews. Use the feedback you collect through your customer interviews to improve your eCommerce store, your customer service, and your marketing efforts. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED You can create a highly successful eCommerce business with little to no marketing or advertising budget, even in a crowded space, with the right product, the right instincts, and the right strategic moves. Instant Pot is a poster child of eschewing a traditional advertising spend, and is instead thriving on the power of word-of-mouth. THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – 8 AM to 10 AM. HubSpot’s results were similar. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE Why customer retention is important. 1. It’s easier to sell to returning customers. According to Marketing Metrics, the chance of making a sale with a new consumer is between five and 20 percent, while the odds of selling to a customer who has already made a purchase from you is between 60 to 70 percent. Via: Groove. HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Now, obviously some Fenty’s success has to be attributed to the power and popularity of Rihanna as well as the brand’s parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Moët & Chandon, and many HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR This is only made possible by the robust and efficient warehouse technology they’ve built out. With a network of 175 different suppliers around the world, ASOS has access to a number of popular brands, such as Adidas, DKNY, Juicy Couture, etc., on top of ASOS-branded items. ASOS doesn’t focus on a single brand or pricepoint.
PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY Rather than composing an email as if addressing your full email list, approach it like you’re speaking to one loyal customer who you know well. Avoid sales jargon and cliches like “best-in-class” or “customer-focused.”. Keep your sentences short, natural, and friendly, and don’t worry too much about perfect grammar. TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE Text-heavy emails utilize HTML sparingly. A text-heavy email may look like a plain text email, but basic HTML features are utilized to boost CTA success and maintain visual standards. Personalization is key. Text-heavy emails provide unique opportunities for your marketing emails to feel personalized and authentic. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW During a customer interview, there are three topics you want to investigate with the goal of pulling something new out of the customer with regards to each topic. Draw three columns on a sheet of paper. Put each topic at the top of a column. Don’t hang up HOW STITCH FIX USES DATA TO PERSONALIZE FASHION FOR Stitch Fix was founded by Katrina Lake and her sister as a personal-shopping website, through which a $20 styling fee bought customers hand-picked garments, delivered right to their homes.Even during the early stage, Lake understood the need to track customer preferences in order to be successful, though her data collection and parsing efforts were far from sophisticated. PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY The Honest Company experienced amazing growth in their first year, hitting $12 million in revenue in 2012. This grew to $150 million by 2014, and finally a valuation of over $1 billion in 2015. The Honest Company was a unicorn company just a few years after launch. The Honest Company funding over time via Owler. 15 QUESTIONS ABOUT CONVERSION OPTIMIZATION ANSWERED In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer tobeing customers.
HOW RENT THE RUNWAY BUILT AN $800 MILLION BUSINESS IN A Via: Flickr, Thomas Hawk. Over the past decade, Rent the Runway has grown their eCommerce clothing company to a yearly revenue of over $100 million and a recent valuation of $800 million. They’ve done this by expanding the rental business model into high-end fashion. In doing so, they’ve changed the way that people think about the market JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS T here was once a time—not so long ago—when buying the “store brand” was a downgrade.. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more likely to shop at local, unbranded grocery stores, these brand names served an important purpose. They gave HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY If your brand has never employed humor in its marketing, you may want to test the waters a bit before diving in head first. After all, a sudden shift from straightforward to witty messaging might be jarring to core customers who are accustomed to a voice that’s already been established and fine-tuned. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE And researchers at the Harvard Business Review found that companies who boosted retention rates by a mere five percent experienced profit growth between 25 to 95 percent.. In other words: It’s noticeably easier to convince existing customers to buy your products. RJMetrics found that 32 percent of people purchase from a company for a second time within a year, but once a customer HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED Instant Pot seized on this opportunity to grow through similar exposure. To generate more of this type of marketing, they sent out 200 review units to celebrity chefs, cooking instructors, and food bloggers (mainly in the niches where they were seeing lots oftraction).
THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS What does the data say? When MailChimp studied emails sent through their platform, they discovered the most optimal time to send an email (in terms of open rate and click-through rate) is mid-week. Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 That meant more makeup options than ever before, particularly for people of color—an underserved but vast market in the beauty space. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty’s price point, African Americans made up 85 percent of all beauty sales in the U.S. in 2017. While some smaller brands catered to a range of dark tones and undertones JILT - ECOMMERCE EMAIL MARKETING FOR WOOCOMMERCE, SHOPIFYWHY JILTPRICINGRESOURCESASK USBROADCASTSAUTOMATION EMAILS Jilt is so effective, customizable and responsive that we use their service ourselves and rely on them to help us recover lost revenue. Simple to use and easy to integrate with Shopify, WooCommerce and Easy Digital Downloads platforms, Jilt is the best option for abandonedcart recovery.
EMAIL FREQUENCY: HOW OFTEN SHOULD YOU SEND MARKETINGHOW TO SENDMARKETING EMAILS
Conclusion: If you send an email almost every day, your subscribers will be more likely to read at least one of them–and that should ultimately lead to an increase in clicks and traffic. The study didn’t provide any hard numbers on unsubscribe rates, but Zettasphere concluded, “Increasing frequency doesn’t increase the unsubscribe rate, but it will increase the number of unsubscribers HOW BRANDLESS BUILT ONE OF THE MOST POWERFUL BRANDS IN CPGBRANDLESS COFFEEBRANDLESS PRODUCTSBRANDLESS PRODUCTS ONLINEBRANDLESS T SHIRTS T here was once a time—not so long ago—when buying the “store brand” was a downgrade.. When it came to your toothpaste or cereal or shampoo, and so on, you bought brand names: Colgate, General Mills, Unilever, Procter & Gamble. In mid-20th century America, when people were more likely to shop at local, unbranded grocery stores, these brand names served an important purpose. They gave HOW TO GET STRONG FEEDBACK THROUGH CUSTOMER INTERVIEWSHOW TO WRITEINTERVIEW FEEDBACK
Surveys vs real conversations. Surveys are an easy way to gather feedback from your customers. It doesn’t take long to generate a few questions through a survey tool (or maybe a landing page with a form on your own site) and send it out to your customers and fans. Plus, survey tools let you quickly see your responses in aggregate, like Survey Monkey does here. HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY If your brand has never employed humor in its marketing, you may want to test the waters a bit before diving in head first. After all, a sudden shift from straightforward to witty messaging might be jarring to core customers who are accustomed to a voice that’s already been established and fine-tuned. WHY CUSTOMER RETENTION IS SO IMPORTANT FOR YOUR ECOMMERCE And researchers at the Harvard Business Review found that companies who boosted retention rates by a mere five percent experienced profit growth between 25 to 95 percent.. In other words: It’s noticeably easier to convince existing customers to buy your products. RJMetrics found that 32 percent of people purchase from a company for a second time within a year, but once a customer HOW ASOS USES WAREHOUSE TECHNOLOGY TO DIFFERENTIATE THEIR Warehouse automation doesn’t sound like something a consumer-facing company would focus on as their key differentiator, but for fast fashion brand ASOS, same and next day shipping is a huge part of their competitive advantage.It’s the first thing they tout to consumers on a page on their website titled, “The ASOS experience.” HOW INSTANT POT USED WORD-OF-MOUTH MARKETING TO SUCCEED Instant Pot seized on this opportunity to grow through similar exposure. To generate more of this type of marketing, they sent out 200 review units to celebrity chefs, cooking instructors, and food bloggers (mainly in the niches where they were seeing lots oftraction).
THESE ARE THE BEST TIMES TO SEND ECOMMERCE MARKETING EMAILSBEST TIME TO SEND EMAIL MARKETINGBEST TIME TO SEND EMAILS ON FRIDAYBEST TIME TO SEND SALES EMAILSBEST TIME TO SEND AN EMAIL BLASTBEST TIME TO SEND EMAIL 2020BEST DAY TO SEND EMAILS What does the data say? When MailChimp studied emails sent through their platform, they discovered the most optimal time to send an email (in terms of open rate and click-through rate) is mid-week. Thursday is best, followed by Tuesday, and Wednesday. The weekend is the worst time to send. The same MailChimp study determined that the best time of the day to send an email is mid-morning – HOW FENTY'S BRAND POSITIONING GENERATED $100 MILLION IN 40 That meant more makeup options than ever before, particularly for people of color—an underserved but vast market in the beauty space. Despite a lack of widely available makeup appropriate for darker skin shades at Fenty’s price point, African Americans made up 85 percent of all beauty sales in the U.S. in 2017. While some smaller brands catered to a range of dark tones and undertones PRIVACY, PECR, AND THE GDPR Overview. We’re strong advocates for data privacy and ownership, and many new regulations strongly enforce user rights for data processing. The largest and most all-encompassing regulation is the GDPR.The GDPR also works hand-in-hand with PECR (also referred to as the EU e-privacy directive); the GDPR governs data protection and processing, while PECR outlines practices for data collection HUMOR IN EMAIL MARKETING: HOW TO MAKE YOUR EMAILS FUNNY If your brand has never employed humor in its marketing, you may want to test the waters a bit before diving in head first. After all, a sudden shift from straightforward to witty messaging might be jarring to core customers who are accustomed to a voice that’s already been established and fine-tuned. TEXT-HEAVY EMAILS: SUCCESSFUL EMAIL MARKETING WITH SIMPLE While studies have found that emails with personalized subject lines have 26 percent higher unique open rates than non-personalized emails, there’s much more to effective personalization than using merge tags to add the recipient’s name to the subject or greeting. One benefit of text-heavy emails is that they will naturally feel more personalized and less salesy in nature. HOW TO RUN AN EFFECTIVE CUSTOMER INTERVIEW For anyone who has never conducted an interview with a customer before, it may seem like a waste of your time. Why spend a half hour on the phone with one person when there are so many other things you need to do to make your business successful? HOW STITCH FIX USES DATA TO PERSONALIZE FASHION FOR Stitch Fix was founded by Katrina Lake and her sister as a personal-shopping website, through which a $20 styling fee bought customers hand-picked garments, delivered right to their homes.Even during the early stage, Lake understood the need to track customer preferences in order to be successful, though her data collection and parsing efforts were far from sophisticated. PAYPAL COMPARISON: WHICH PAYPAL SERVICE IS FOR YOU? PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account.PayPal Standard is available in 190 countries, so almost any merchant can use it.. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to ADD DKIM RECORD TO GODADDY 3. The DNS Management page will now load. At the bottom of the Records section, click Add and select CNAME from the menu. 4. For Host, copy and paste the value from the Host/Name field (#1 in the screenshot below). For Value, copy and paste the value from the Value/Alias To (#2 in the screenshot below.Make sure to add a period, ., to the end of the value if one isn't present). THE RISE, FALL, AND RISE AGAIN OF THE HONEST COMPANY Founded in 2012, The Honest Company has raised more than $530 million over seven rounds of funding. Positioned as a provider of eco-friendly and natural baby products and home goods, The Honest Company was borne from founder Jessica Alba’s search for safe, eco-friendly, and affordable childcare products. 15 QUESTIONS ABOUT CONVERSION OPTIMIZATION ANSWERED In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer tobeing customers.
HOW RENT THE RUNWAY BUILT AN $800 MILLION BUSINESS IN A T hink back to the first time you rented a piece of clothing. It might have been a dress for your cousin’s wedding or a tux for your high school prom. Either way, the experience was probably similar to that of lots of other people across the United States: You find the local clothing rental store, the one that all your friends and family have rented from for as long as anyone can rememberJILT
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