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BEYOND COMPLETION RATES: HOW SOCIAL VIDEO WORKS $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 2013 2014 2015 2016 2017 e 2018 e 2019 e] annual spend on social video source: magna global spring 2016 us HOME - IPG MEDIA LAB Created Date: 2/29/2016 10:59:48 PM POWERPOINT PRESENTATION $18b $15b $12b $9b $6b $3b 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 e 2018 e 2019 e 2020 e 2 / spend on digital video expected to double over the next few years! HOME - IPG MEDIA LABIPG MEDIA LABTEAMBLOGCCPA PRIVACY NOTICETHE TRIGGER ARCHIVESIPG LOGOIPG MEDIABRANDS Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change. TEAM - IPG MEDIA LAB Ben manages client engagement for the IPG Media Lab. He has scoured the startup landscape to identify emerging companies that leverage creative technology to solve various business objectives. Ben educates and advises clients on virtual reality, augmented reality, artificial intelligence, and other innovation trends. Chelsea Freitas. ABOUT - HOME - IPG MEDIA LABIPG LOGOIPG MEDIABRANDS About - IPG Media Lab. Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and trends that will change the media landscape and how brands engage with their audiences. Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change. BLOG - IPG MEDIA LAB - IPGLAB.COM Posted on June 13, 2017 by Lab Team. Posts navigation. Older posts. 100 W 33rd St. 9th Floor. New York, NY 10001. PUTTING SCIENCE BEHIND THE STANDARDS © 2015 IPG Media Lab. Proprietary & Confidential PUTTING SCIENCE BEHIND THE STANDARDS P&G TESTS AI-POWERED SHELF DISPLAYS THAT TRACK AND ANALYZE What Happened Procter & Gamble has started testing a new in-store retail technology named shelfPoint to monitor and gather information about customers. Developed by San Diego-based tech startup Cloverleaf, the shelfPoint is a strip of digital display that wrap around retail shelves. Equipped with optical sensors and powered by an AI-powered algorithm, the displays are able DECONSTRUCTING BRANDED CONTENT 2 © 2015 IPG Media Lab. Proprietary & Confidential Video viewing is shifting to digital, especially among millennials 34% 37% 40% 42% 44%45% 20% 22%
BEYOND COMPLETION RATES: HOW SOCIAL VIDEO WORKS $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 2013 2014 2015 2016 2017 e 2018 e 2019 e] annual spend on social video source: magna global spring 2016 us HOME - IPG MEDIA LAB Created Date: 2/29/2016 10:59:48 PM POWERPOINT PRESENTATION $18b $15b $12b $9b $6b $3b 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 e 2018 e 2019 e 2020 e 2 / spend on digital video expected to double over the next few years!PRIVACY NOTICE
Our website uses cookies for various purposes, including to enhance the site's functionality, and help us understand how you use and interact with the website. DECONSTRUCTING BRANDED CONTENT 2 © 2015 IPG Media Lab. Proprietary & Confidential Video viewing is shifting to digital, especially among millennials 34% 37% 40% 42% 44%45% 20% 22%
IPG LAB & SHARETHROUGH: EXPLORING THE EFFECTIVENESS OF Over the past several months, we have worked with Sharethrough to complete the industry’s first native ad effectiveness study using both eye-tracking and survey-based techniques. The goal of the study was to measure visual attention and brand lift for native ads from top brands, including National Geographic, Southern Comfort, and a premium travel brand in comparison to HOME - IPG MEDIA LAB Created Date: 2/29/2016 10:59:48 PM NETGEAR SMART HOME DEVICES, NEOMAX TV AND MORE The NeoTV Max has a built in Sling Player so that accessing content from your Slingbox from other TV’s is a breeze, helping to, as they describe it, “turn your regular TV into a smart TV.”. Their new NeoTV Prime is a partnership with Google TV. David Henry, Netgear’s VP Product Marketing, described it as “Google TV done right.”. HAWAII TOURISM TAPS FACIAL RECOGNITION FOR PERSONALIZED What Happened The Hawaii Tourism Authority (HTA) launched an online campaign that leverages facial recognition technology to gauge prospective travelers’ interests and offer personalized recommendations. Working with travel booking site Expedia, the HTA created a “Discover Your Aloha” microsite with video content showcasing the natural beauty and vacation activities that Hawaii hasto
AMAZON OPENS PROGRAM FOR CREATING “WATCH & SHOP” APPS FOR Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant to the video they arewatching.
POWERPOINT PRESENTATION Title: PowerPoint Presentation Author: Richard Carreon Created Date: 4/12/2017 2:25:33 PM HOME - IPG MEDIA LAB Home - IPG Media Lab HOME - IPG MEDIA LAB Created Date: 4/15/2014 5:32:48 PMSkip to content
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