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STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider MILLENNIAL AND GEN Z MEDIA CONSUMPTION Millennials and Gen Z are equally interested in watching comedy, but there is a difference in their second and third choices. Millennials watch significantly more food and cooking shows as well as dramas than Gen Z, while Gen Z prefers music videos and cartoons. These choices, again, are across all the different viewing services. GEN Z AND MILLENNIALS According to a YPulse survey, 58% of Gen Zers and 59% of Millennials claimed to watch comedy video content weekly across such platforms as movies, TV shows, and series on streaming services. The second most popular genre of video content for both generations was music and music videos. Despite the initial similarity among Millennials and Gen DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. DIGITAL MARKETING CONSULTANTS Zephoria Digital Marketing. We have been partnering with companies like yours since early 2000 to provide more website traffic with better online results. As a full-service digital marketing company we first work with you to determine your online business goals and objectives. Then based upon your unique business needs and situationwe develop
STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider MILLENNIAL AND GEN Z MEDIA CONSUMPTION Millennials and Gen Z are equally interested in watching comedy, but there is a difference in their second and third choices. Millennials watch significantly more food and cooking shows as well as dramas than Gen Z, while Gen Z prefers music videos and cartoons. These choices, again, are across all the different viewing services. GEN Z AND MILLENNIALS According to a YPulse survey, 58% of Gen Zers and 59% of Millennials claimed to watch comedy video content weekly across such platforms as movies, TV shows, and series on streaming services. The second most popular genre of video content for both generations was music and music videos. Despite the initial similarity among Millennials and Gen DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. DIGITAL MARKETING CONSULTING SERVICES By understanding what makes you and your business unique, we are empowered to be a true business partner who keeps a focus on your objectives from concept to implementation. To learn more about Zephoria and how we can uniquely help your organization contact Dan Noyes at (585)230-9565 or email Dan at dnoyes@zephoria.com or completeour contact form.
TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. TOP 10 TWITTER STATISTICS Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. CONTACT US - ZEPHORIA INC. Zephoria Inc. Main Phone Number: (585) 230-9565. Physical Offices. 4322 Reflections Parkway. Sarasota, FL 34233. Enter your save andresume password.
THE TOP 10 VALUABLE SNAPCHAT STATISTICS Snapchat Statistics for Q4 2020. Usage: Daily Active Users (DAUs) increased to 265 million Daily Active Users in Q4 which is an increase of 47 million or 22 percent YoY Growth in Q4 2020. Comparatively, Snapchat saw 238 million in Q2 2020 from 229 million in Q1 2020 and compared to 218 million in Q4 2019. There were 203 million dailyactive
FOUR HEALTHCARE MARKETING STRATEGIES THAT WORK Hire a professional like Zephoria to help: While a strong marketing team we routinely find that our presence in the process can help to increase traffic between 25-30 percent and in some cases even more. Including the right professional in the process can significantly improve your process and also build your internal core competencies. UNDERSTANDING MARKETING TO GEN Z Understanding Marketing to Gen Z. The world we live in today is one in which change constantly affects almost all areas of our lives. One of the biggest aspects of this change is the shifting of power and influence from an older generation to a younger generation. The term Centennials refers to those who were born after the year 1997. MARKETING TO MILLENNIALS Marketers must ensure that they work to build brand loyalty with Millennials during this period that they are “All In.”. The intensity supersedes the duration. In order to succeed in capitalizing on Millennials’ intensity, brands should promote the very values that Millennials believe POP-UPS - THE MARKETING TREND OF THE MOMENT - ZEPHORIA INC. The pop-ups of the future are small stores that open for a limited time, often with a limited audience. These pop-ups are the marketing trend of the moment! Their success has been astronomical, driven largely by a consumer market that is tired of “business-as MILLENNIAL PURCHASING TRENDS According to a new poll from YPulse, over 70% of adult Millennials have purchased a toy for themselves in the past year. A recent profile from AdAge highlighted the experience of a Chicago father of two, who described his passion for toys this way: “There’s so much cooler stuff now about the things I used to love as a kid – there are more DIGITAL MARKETING CONSULTING SERVICES By understanding what makes you and your business unique, we are empowered to be a true business partner who keeps a focus on your objectives from concept to implementation. To learn more about Zephoria and how we can uniquely help your organization contact Dan Noyes at (585)230-9565 or email Dan at dnoyes@zephoria.com or completeour contact form.
STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
MARKETING TO CENTENNIALS IN TODAY'S DIGITAL WORLD Marketing to Centennials – Developing a Better Understanding. The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
MILLENNIAL AND GEN Z MEDIA CONSUMPTION Millennials and Gen Z are equally interested in watching comedy, but there is a difference in their second and third choices. Millennials watch significantly more food and cooking shows as well as dramas than Gen Z, while Gen Z prefers music videos and cartoons. These choices, again, are across all the different viewing services. MILLENNIAL PURCHASING TRENDS According to a new poll from YPulse, over 70% of adult Millennials have purchased a toy for themselves in the past year. A recent profile from AdAge highlighted the experience of a Chicago father of two, who described his passion for toys this way: “There’s so much cooler stuff now about the things I used to love as a kid – there are more DIGITAL MARKETING CONSULTING SERVICES By understanding what makes you and your business unique, we are empowered to be a true business partner who keeps a focus on your objectives from concept to implementation. To learn more about Zephoria and how we can uniquely help your organization contact Dan Noyes at (585)230-9565 or email Dan at dnoyes@zephoria.com or completeour contact form.
STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
MARKETING TO CENTENNIALS IN TODAY'S DIGITAL WORLD Marketing to Centennials – Developing a Better Understanding. The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
MILLENNIAL AND GEN Z MEDIA CONSUMPTION Millennials and Gen Z are equally interested in watching comedy, but there is a difference in their second and third choices. Millennials watch significantly more food and cooking shows as well as dramas than Gen Z, while Gen Z prefers music videos and cartoons. These choices, again, are across all the different viewing services. MILLENNIAL PURCHASING TRENDS According to a new poll from YPulse, over 70% of adult Millennials have purchased a toy for themselves in the past year. A recent profile from AdAge highlighted the experience of a Chicago father of two, who described his passion for toys this way: “There’s so much cooler stuff now about the things I used to love as a kid – there are more CONTACT US - ZEPHORIA INC. Zephoria Inc. Main Phone Number: (585) 230-9565. Physical Offices. 4322 Reflections Parkway. Sarasota, FL 34233. Enter your save andresume password.
IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
GEN Z IS MOBILE ONLY, NOT JUST MOBILE ONLY In order for brands to successfully reach the Gen Z generation, they must maintain a user-friendly mobile presence while offering creative, appealing products to their consumers. This marketing strategy will result not only in short-term sales but long-term consumer relationships. Talk with the Zephoria team about ways we can help youaddress
MARKETING TO CENTENNIALS IN TODAY'S DIGITAL WORLD Marketing to Centennials – Developing a Better Understanding. The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. COLLEGE MARKETING STRATEGIES Other Effective Strategies. Be sure to include lots of eye-catching media such as videos and photos. Mix up your type of content to ensure variety and avoid seeming “stale” by posting the same type of thing every day. Instead, cater to many niches and incorporate a healthy assortment of: Shared content from other sites or pages. DAN NOYES - ZEPHORIA INC., A DIGITAL MARKETING CONSULTING Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. MARKETING TO MILLENNIALS Marketers must ensure that they work to build brand loyalty with Millennials during this period that they are “All In.”. The intensity supersedes the duration. In order to succeed in capitalizing on Millennials’ intensity, brands should promote the very values that Millennials believe CENTENNIALS ARCHIVES The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace. UNDERSTANDING MILLENNIALS AND GEN Z PERSPECTIVES ON WORK Millennials and Gen Z are well-known for transitioning through many different roles and navigating multiple career changes during their professional trajectories. According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old THE BEST TIMES TO POST ON LINKEDIN The winning time and day is. On average, the best time to post on LinkedIn is between 4 p.m. and 6 p.m. EST on Wednesdays. Other high engagement times on LinkedIn are between 9 a.m. and 11 a.m. EST on Tuesdays, 11 a.m. and 1 p.m. EST on Wednesdays, and 2 p.m. and 4 p.m. EST on Thursdays. Why are these times ideal? DIGITAL MARKETING CONSULTANTS Zephoria Digital Marketing. We have been partnering with companies like yours since early 2000 to provide more website traffic with better online results. As a full-service digital marketing company we first work with you to determine your online business goals and objectives. Then based upon your unique business needs and situationwe develop
STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
MARKETING TO MILLENNIALS Marketers must ensure that they work to build brand loyalty with Millennials during this period that they are “All In.”. The intensity supersedes the duration. In order to succeed in capitalizing on Millennials’ intensity, brands should promote the very values that Millennials believe DIGITAL MARKETING CONSULTANTS Zephoria Digital Marketing. We have been partnering with companies like yours since early 2000 to provide more website traffic with better online results. As a full-service digital marketing company we first work with you to determine your online business goals and objectives. Then based upon your unique business needs and situationwe develop
STRATEGIC INSIGHTS
According to a new poll by Zapier, Millennial and Gen Z professionals will transition through numerous jobs, especially in the early stages of their careers. The report found that for those who are between 18 and 39 years old, . It is a well-known fact that the toy industry is a CENTENNIAL MARKETING STRATEGIES Centennial Marketing Strategies – Understanding the Changes. Centennials, those people born between 1997 and the present, make up a significant portion of today’s youth marketplace. As businesses strategize on how to maximize their appeal to this important audience, it can be helpful for them to also be mindful of some key changes this SIX OF THE MOST POPULAR YOUTH MARKETING TRENDS Therefore, analyzing the most popular and most successful marketing trends can be of huge value for brands looking to embrace the future of youth marketing. Pop-Ups – One of the most popular marketing trends of 2017 and early 2018 was the concept of pop-ups. Pop-ups are temporary retail spaces that established brands use to reach a wider CENTENNIALS’ VALUES & BRAND ENGAGEMENT Because of their passion for transparency, Centennials want to engage only with brands that they trust and connect with. In essence, they want to be able to resonate with brands. Therefore, in order to accomplish building this brand allegiance, brands should focus on creating a cohesive, meaningful brand message that conveys their brandpurpose.
TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. DISNEY MARKETING STRATEGY Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. IDENTIFYING YOUR ONLINE COMMUNITY Identifying an online community for your business is an essential step towards expanding your online presence and the reach of your brand. It is an ongoing process and requires a significant time investment, but we’ve come up with some key strategies to organize and simplify theprocess.
MARKETING TO MILLENNIALS Marketers must ensure that they work to build brand loyalty with Millennials during this period that they are “All In.”. The intensity supersedes the duration. In order to succeed in capitalizing on Millennials’ intensity, brands should promote the very values that Millennials believe MILLENNIAL PURCHASING TRENDS According to a new poll from YPulse, over 70% of adult Millennials have purchased a toy for themselves in the past year. A recent profile from AdAge highlighted the experience of a Chicago father of two, who described his passion for toys this way: “There’s so much cooler stuff now about the things I used to love as a kid – there are more DIGITAL MARKETING CONSULTING SERVICES By understanding what makes you and your business unique, we are empowered to be a true business partner who keeps a focus on your objectives from concept to implementation. To learn more about Zephoria and how we can uniquely help your organization contact Dan Noyes at (585)230-9565 or email Dan at dnoyes@zephoria.com or completeour contact form.
WHO WE ARE - ZEPHORIA INC. Zephoria Inc. is a digital marketing consulting firm that started in very early 2000 dedicated to providing the tools and resources our client’s needed to optimize their presence on the web and online exposure. Zephoria offers a complete suite of digital marketing solutions, including search engine optimization, social mediaconsulting
OUR WORK - ZEPHORIA INC. Our Work. As a digital marketing consulting company we have had the opportunity to work in a number of vertical markets from travel and manufacturing to fashion and entertainment. We even have worked with a few clients who wanted Zephoria to help them promote the box office release of their movie. TOP 15 FACEBOOK STATISTICS FOR 2020 Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. TOP 10 TWITTER STATISTICS Dan Noyes Facebook Twitter. Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. CONTACT US - ZEPHORIA INC. Zephoria Inc. Main Phone Number: (585) 230-9565. Physical Offices. 4322 Reflections Parkway. Sarasota, FL 34233. Enter your save andresume password.
UNDERSTANDING MARKETING TO GEN Z Understanding Marketing to Gen Z. The world we live in today is one in which change constantly affects almost all areas of our lives. One of the biggest aspects of this change is the shifting of power and influence from an older generation to a younger generation. The term Centennials refers to those who were born after the year 1997. MILLENNIAL AND GEN Z MEDIA CONSUMPTION Millennials and Gen Z are equally interested in watching comedy, but there is a difference in their second and third choices. Millennials watch significantly more food and cooking shows as well as dramas than Gen Z, while Gen Z prefers music videos and cartoons. These choices, again, are across all the different viewing services. MARKETING TO CENTENNIALS IN TODAY'S DIGITAL WORLD Marketing to Centennials – Developing a Better Understanding. The Centennial generation represents one of the most powerful driving forces in the consumer marketplace today. Comprising the global youth population, the Centennial generation believes that their consumer practices should be a direct reflection of their personal convictions. CENTENNIALS ARCHIVES The modern American workplace is largely composed of Gen X and Millennial workers. At this point, they have been the backbone for years, but the day is quickly approaching when Centennial employees will begin taking over the workplace.__ Navigation
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__Home __ Strategic Insights __ The Top 20 Valuable Facebook Statistics - Updated October 2020__ __
THE TOP 20 VALUABLE FACEBOOK STATISTICS – UPDATED OCTOBER 2020 Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience. The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. The Q3 Results for 2020 was shared by Facebook on October 29, 2020. The information below includes the most current information provided directly by Facebook in their reports to Wall Street. We will continue to keep you posted as soon as the information is updated directly from Facebook. Core Facebook Vitals as reported in Q3 2020 IR Statement – updated by Facebook on October 29, 2020, and will be updated with the nextquarter release.
* HOW MANY EMPLOYEES DOES FACEBOOK CURRENTLY HAVE: 56,653 as of September 30, 2020, an increase of 32% year-over-year. * WHAT IS THE MISSION OF FACEBOOK: “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.” _CORE DATAPOINTS REVIEW & UPDATED OCTOBER 29, 2020 BASED UPON FACEBOOK’S OFFICIAL INVESTOR RELATIONS INFORMATION. _ * CORE MESSAGE/TAKEAWAY: THERE ARE OVER 3.21 BILLION PEOPLE ACTIVELY USING FACEBOOK, INSTAGRAM, WHATSAPP OR MESSENGER EACH MONTH AND ACCORDING TO FACEBOOK ARE CONSIDERED FAMILY MONTHLY ACTIVE PEOPLE(MAP).
* WORLDWIDE, THERE ARE OVER 2.74 BILLION MONTHLY ACTIVE USERS (MAUS) AS OF OCTOBER 29, 2020. This is a 12 percent increase in Facebook MAUs year-over-year. This is compared to 2.38 billion MAUs for Q1 2019 and 2.38 billion MAUs for December 2019. (Source: Facebook 07/30/2020) Facebook is simply too big to ignore as an on-going part of your digital marketing communications program. _Not including Instagram, WhatsApp or other properties other than Facebook._ * 1.82 BILLION PEOPLE ON AVERAGE LOG ONTO FACEBOOK DAILY AND ARE CONSIDERED DAILY ACTIVE USERS (FACEBOOK DAU) FOR SEPTEMBER 2020. This represents a 12 percent increase in year-over-year. This compares to 1.66 billion DAU for December 2019. (Source: Facebook 10/2020). Sixty-six percent of Facebook’s audience would be considered Daily Active Users (DAU) versus Monthly Active Users (MAU). The Implication: A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts. * FAMILY DAILY ACTIVE PEOPLE (DAP) WAS 2.54 BILLION ON SEPTEMBER 2020 AND 2.36 BILLION ON AVERAGE FOR MARCH 2020 AN INCREASE OF 15 PERCENT YEAR-OVER-YEAR. FAMILY DAP MEANS SOMEONE HAS LOGGED INTO FACEBOOK, INSTAGRAM, MESSENGER, AND/OR WHATSAPP. This is compared to 2.26 billion on average for Q4 2019 an increase of 11 percent year-over-year. See note below that explains Family metrics in moredetail.
* _DIGGING DEEPER: Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a given day._ * FAMILY DAILY ACTIVE PEOPLE (DAP) FOR PREVIOUS QUARTERS: * Q1 2020: 2.36 billion * Q4 2019: 2.26 billion * Q3 2019: 2.20 billion * Q2 2019: 2.14 billion * Q1 2019: 2.10 billion * FAMILY MONTHLY ACTIVE PEOPLE (MAP) WAS 3.21 BILLION AS OF SEPTEMBER 30, 2020, AN INCREASE OF 14 PERCENT YEAR-OVER-YEAR. THIS IS COMPARED TO 2.89 BILLION FOR Q4/DECEMBER 31, 2019, WHICH WAS AN INCREASE OF 9 PERCENT YEAR-OVER-YEAR. See note below that explains Family metricsin more detail.
* _DIGGING DEEPER: MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp. Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date ofmeasurement._
* FAMILY MONTHLY ACTIVE PEOPLE (MAP) FOR PREVIOUS QUARTERS: * Q4 2019 (as stated above): 2.89 billion * Q3 2019: 2.82 billion * Q2 2019: 2.76 billion * Q1 2019: 2.69 billion * FACEBOOK AD REVENUES FOR Q3: $21,221 (in millions) up 22 percent year-over-year which was $17,383. This is significant especially given our current global pandemic issues. * FACEBOOK WORLDWIDE AVERAGE REVENUE PER USER (ARPU) IS $7.05 FOR Q2 2020 versus $6.95 for Q1 2020 which would appear to be directly connected to the COVID-19 pandemic. According to the Facebook press release announcing the Q1 2020 Results, “We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” To learn more click here to read the Facebook Q1 press release.
This will be updated with Q3 data as soon as possible. * FACEBOOK AVERAGE REVENUE PER USER (ARPU) FOR PREVIOUS QUARTERS: * Q4 2019 Total Worldwide ARPU: $8.52 * Q3 2019 Total Worldwide ARPU: $7.26 * Q2 2019 Total Worldwide ARPU: $7.05 * ACCORDING TO EMARKETER, FACEBOOK’S GROWTH IS HAPPENING IN DEVELOPING COUNTRIES WHERE THEY CLAIM FACEBOOK WILL GAIN MORE THAN 250 MILLION USERS BETWEEN 2019 AND 2023. * FACEBOOK IS THE THIRD-MOST VISITED WEBSITE OUTRANKED ONLY BYGOOGLE AND YOUTUBE.
* ACCORDING TO PEW RESEARCH A 2019 STUDY SURVEY SHOWED THAT AMONG U.S. ADULTS WHO USE FACEBOOK, AROUND THREE-QUARTERS (74%) VISIT THE SITE AT LEAST ONCE A DAY. The share of adult Facebook users who visit the site at least once a day is higher than the shares of Instagram users (63%) and Snapchat users (61%) who visit those sites at least daily. * FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER OCCUPY THREE OF THE TOP 10 POSITIONS ON THE APPLE APP STORE SHOWING HOW PREVALENT THE FACEBOOK FAMILY IS IN OUR DAILY LIVES. * NEARLY 75 PERCENT OF HIGH-INCOME EARNERS USE FACEBOOK which once again makes Facebook a fantastic advertising platform to consider in your overall advertising mix. * EMARKETER ANTICIPATES THAT FACEBOOK USERS WILL SPEND 38 MINUTES PER DAY ON THE FACEBOOK PLATFORM DURING 2020, BUT THE COVID ISSUE MIGHT SHOW TO INFLUENCE THESE NUMBERS IN A SIGNIFICANT WAY. Review Facebook’s Insights on strategies to consider as we all confrontCOVID
* 300 MILLION USERS USE FACEBOOK STORIES DAILY COMPARED TO 500 MILLION WHO USE INSTAGRAM STORIES EVERY DAY WITH OVER 2 MILLION ADVERTISERS ON STORIES AS OF JANUARY 2019 (READ MORE FROM FACEBOOK).
Remember that creating content for Facebook Stories is different because your pace will now be faster, the aspect ratio is different, and you’ve got much less text available but you will be moved to the top of the screen. If you are interested in learning how to more effectively leverage Stories for your business contact the Zephoriateam to learn more.
* According to research commissioned by Facebook from Accenture, GEN ZERS IN THE EUROPEAN COUNTRIES THEY STUDIED WERE TWO TIMES AS LIKELY AS THE AVERAGE CONSUMER TO SAY THAT FACEBOOK PRODUCTS INFLUENCE THEIR BRAND AWARENESS AND MOTIVATIONS, INCLUDING ACTIVITIES LIKE ADVOCATING FOR A BRAND IN THEIR OWN NETWORK ONLINE (read more from Facebook).
* This same report showed that at the end of 2018, people under the age of 35 spent a total of 21.1 billion hours on mobile compared to 16.0 billion hours consuming live TV content. And Gen Zers specifically now spend over four hours a day on mobile versus less than 1.5 hours per day in front of linear or streaming TV (source)
* OVER 1.4 BILLION PEOPLE NOW USE FACEBOOK GROUPS EVERY MONTHso if
you are committed to providing real value versus just promotional content this might be a great communication outlet to consider. * THERE ARE OVER 10M+ GROUPS ON FACEBOOKwhere
users say this is a way for them to build a community around shared expertise, passions, beliefs, and situations. * GEN ZERS SAY THEY ARE MOST OPEN TO BRANDS IN THE FOLLOWING CORE VERTICAL MARKETS POSTING IN THEIR ONLINE GROUPS: * Auto: 91 percent * Banking: 83 percent * CPG with a focus on food: 80 percent * This can best be done by providing exclusive experience combined with behind-the-scenes content or ways to collaborate. * INSTAGRAM STATISTICS:
* INSTAGRAM TOP INTERESTS FOR GEN ZERS (ok not directly a Facebookstat):
* Music
* Fashion
* Travel
* Food and drinks
* Movies
* GEN ZERS SEE INSTAGRAM AS A PLACE FOR INTERACTING WITH:* Celebrities
* Influencers
* Brands
* Friends and family * 60 PERCENT OF GEN ZERS WISH THEY COULD COMMUNICATE WITH MORE BRANDS VIA MESSAGING and Facebook is a great way to do this. READ MORE THROUGH THE FACEBOOK IQ REPORT ON GEN Z.
* 43% OF GEN ZERS SURVEYED SAY THEY FIND IT DIFFICULT TO CHOOSE WHAT TO WATCH, LISTEN TO, AND READ. Facebook, as well as Instagram, are a great way to nurture these relationships in a natural and brand-relevant way. You can read more through the Facebook report on Gen Z mentioned above. Gen Z is already estimated to influence $143B in spending in the US alone according to the Barkley report. THOUGHT TO TAKE WITH YOU: FACEBOOK ESTIMATED THAT 2.47 BILLION PEOPLE USE FACEBOOK, WHATSAPP, INSTAGRAM, OR MESSENGER EACH DAY ON AVERAGE AND MORE THAN 3.14 BILLION PEOPLE USE AT LEAST ONE OF THE FACEBOOK FAMILY OF SERVICES EVERY MONTH ON AVERAGE. We found significant value in this article and guide by Facebook on how to see the impact of your marketing efforts (click here to view). Let
us know if there is anything we can do to help you and your organizational digital marketing efforts.ABOUT THE AUTHOR
DAN NOYES
__ Facebook __ Twitter Dan Noyes is the principal consultant of Zephoria Inc., a digital marketing consulting company based in Sarasota, Florida. Dan has more than 20 years of experience in digital marketing with a focus on search engine optimization, social media, and marketing-focused web development for both large brands in the US as well as several emerging growth global companies. Dan is also passionate about training the next generation of digital marketers and routinely works with and mentors these talented professionals about adopting digital marketing best practices. To learn more contact Dan at dnoyes@zephoria.com. EXTRA SOCIAL MEDIA RESOURCES To learn more about Facebook statistics you’ll love the information from Facebook themselves https://investor.fb.com/investor-news/press-release-details/2020/Facebook-Reports-First-Quarter-2020-Results/default.aspx Other Zephoria Posts that may be of interest TOP 10 TWITTER STATISTICS TOP 10 VALUABLE SNAPCHAT STATISTICSMARKETING TO GEN Z
UNDERSTANDING CENTENNIALS AS A MARKETING CHANNEL MARKETING TO MILLENNIALS facebook facebook statisticssocial media
social media recommendationssocial media
usage
ZEPHORIA INSIGHTS
* Top 10 Twitter Statistics – Updated March 2021 * The Top 10 Valuable Snapchat Statistics –Updated March 2021
* The Top 20 Valuable Facebook Statistics – Updated October 2020 * Understanding Millennials and Gen Z Perspectives on Work * Millennial Purchasing Trends – The Toy Industry WE’RE IN THIS TOGETHER None of us could have anticipated the significant challenges that most of us have been facing this year. I wanted you to know that we are here to help you and your organization meet your unique needs and challenges and are committed to you and your team. FEEL FREE TO CALL ME, DAN NOYES, AT (585) 230-9565 OR EMAIL ME AT DNOYES@ZEPHORIA.COM. WE ARE IN THIS TOGETHER.* Home
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