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51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. B2B SALES IS CHANGING B2B industry leaders also share that digital selling is as effective as warm leads, meaning your company can’t afford to skimp or gloss over the value of a digital connection. How to embrace the change: Connection and community; rinse and repeat. Having a beautiful website 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 6 PR TRENDS RESHAPING HOW WE THINK IN 2021 Related Read: Everything You Need to Know about Digital PR 4. More marketing dollars will go to Sponsored Content and B2B Influencer marketing. Think of sponsored content and influencer marketing as “evangelists” for your brand. These B2B influencers will get your product or service in front of the right people. PR strategies in 2021 will focus less on marketing to the masses, and more on A DEFINITIVE MINI-GUIDE TO SEO RANKINGS FOR SAAS COMPANIES Our mini-guide will mainly focus on the on-page SEO aspects for your SaaS business. 2. Off-page SEO. Off-page SEO centers around links. When other reputable websites, like digital news publications and leading industry blogs, include a link to your content in their own content, your website gets a little boost. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca 10 STEPS TO CREATING A SOCIAL MEDIA POLICY FOR YOUR Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying abou 10 KPIS EVERY STARTUP CMO SHOULD BE TRACKING The CMO is a chief factor in any startup's success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing and executing both individual and team achievements. The role is a demanding one, and a SHARING, CITING, AND STEALING: CONTENT ETIQUETTE RULES FOR Sharing, Citing, and Stealing: Content Etiquette Rules for the Digital Age. The Book of Ecclesiastes and Shakespeare said it long, long ago: “There is no new thing under the sun.”. That was true then, in the days of stone tablets. It was true when Shakespeare was writing his sonnets. And it’s most definitely true now, in the age of the PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media is a digital marketing and PR agency that drives reach, relevance, and revenue for b2b brands by turning moments intomomentum.
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30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans and to share content that they in turn share with their friends – in general terms, to interact 51 ONLINE MARKETING TACTICS THAT GET RESULTS Here's the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That's why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example Zen Media THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and PR mentions in media outlets and on popular blogs. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY As a digital marketing and PR firm, we want our clients to be seen.In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy.. But there’s a lot of content outthere.
50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it comes to your professional writing, people trust LinkedIn more than any other social platform. According to a survey by LinkedIn B2B EXPERIENTIAL MARKETING IN 2020 Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are ofte PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media is a digital marketing and PR agency that drives reach, relevance, and revenue for b2b brands by turning moments intomomentum.
DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans and to share content that they in turn share with their friends – in general terms, to interact 51 ONLINE MARKETING TACTICS THAT GET RESULTS Here's the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That's why it can be a real plus to have an experienced online marketing agency on your side, like, say, for example Zen Media THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and PR mentions in media outlets and on popular blogs. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY As a digital marketing and PR firm, we want our clients to be seen.In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy.. But there’s a lot of content outthere.
50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it comes to your professional writing, people trust LinkedIn more than any other social platform. According to a survey by LinkedIn B2B EXPERIENTIAL MARKETING IN 2020 Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are ofte PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media is a digital marketing and PR agency that drives reach, relevance, and revenue for b2b brands by turning moments intomomentum.
60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 18 STRATEGIES TO BOOST YOUR PRODUCT LAUNCH MARKETING Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last. But regardless of how innovative your product is, if you don’t have a solid online marketi 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. TOP WAYS B2B PR CAN SUPPORT YOUR BRANDING EFFORTS Search LinkedIn, Facebook, and Instagram for relevant live streams, and Clubhouse or Twitter Spaces for audio events that are a good match for your brand (in other words: are relevant to both you and to your audience).. Relevant read: By engaging authentically and doing your best to offer whatever value you can, you’ll be building your brand almost effortlessly—and you may attract some 3 REASONS YOU NEED B2B PR TO BECOME A THOUGHT LEADER But how does one person become a thought leader? In this guide, you will learn why you must use PR if you want to become a thought leader. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca 8 STEPS IN DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY Making sure your business has a presence on social media is just a normal part of business as usual these days. If you want to be successful, you have to market yourself on social media. That's a given. But the way you go about marketing online can have just as much of an effect on your business. I THE 5 WORST DIGITAL MARKETING CAMPAIGNS OF ALL TIME In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns - and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the 10 STEPS TO CREATING A SOCIAL MEDIA POLICY FOR YOUR Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying abou PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. B2B EXPERIENTIAL MARKETING IN 2020 B2B Experiential Marketing in 2020. Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should ), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are often BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. B2B EXPERIENTIAL MARKETING IN 2020 B2B Experiential Marketing in 2020. Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should ), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are often BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. 3 REASONS YOU NEED B2B PR TO BECOME A THOUGHT LEADER But how does one person become a thought leader? In this guide, you will learn why you must use PR if you want to become a thought leader. 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 8 STEPS IN DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY 7. Engage your audience. Now that you’ve completed the first six steps, you’re ready to get started. Share that content, but don’t stop there. Be sure to engage your audience in conversations, to build those relationships. 8. Use analytics. Finally, check your stats frequently to see what’s working and what isn’t. 18 STRATEGIES TO BOOST YOUR PRODUCT LAUNCH MARKETING Successfully managing a new product launch is no easy feat. With all the work that goes into research, development, testing, and manufacturing, it’s understandable why marketing often gets considered last. But regardless of how innovative your product is, if you don’t have a solid online marketi THE 5 WORST DIGITAL MARKETING CAMPAIGNS OF ALL TIME In this day and age of sophisticated, 24-hour marketing, there are plenty of inspiring, happiness-inducing, hilarious campaigns - and then there are the ones that make you wonder, “Who could possibly have approved that?” This post is dedicated to those. We’ve listed our picks below for five of the 10 STEPS TO CREATING A SOCIAL MEDIA POLICY FOR YOUR Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying abou 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that makes people want to 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that makes people want to 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. B2B SALES IS CHANGING B2B industry leaders also share that digital selling is as effective as warm leads, meaning your company can’t afford to skimp or gloss over the value of a digital connection. How to embrace the change: Connection and community; rinse and repeat. Having a beautiful website THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. INFLUENCER SEARCH ENGINES: WHICH IS RIGHT FOR YOU? Influencer search engines are great tools to use if you’re looking for influencers for your next campaign, as many offer multiple search features, as well as communication, payment, and tracking tools. Upfluence. Upfluence is looking to be a “one-stop shopping” influence marketing SaaS solution. Upfluence is the only influencerplatform
A DEFINITIVE MINI-GUIDE TO SEO RANKINGS FOR SAAS COMPANIES Our mini-guide will mainly focus on the on-page SEO aspects for your SaaS business. 2. Off-page SEO. Off-page SEO centers around links. When other reputable websites, like digital news publications and leading industry blogs, include a link to your content in their own content, your website gets a little boost. SHARING, CITING, AND STEALING: CONTENT ETIQUETTE RULES FOR Sharing, Citing, and Stealing: Content Etiquette Rules for the Digital Age. The Book of Ecclesiastes and Shakespeare said it long, long ago: “There is no new thing under the sun.”. That was true then, in the days of stone tablets. It was true when Shakespeare was writing his sonnets. And it’s most definitely true now, in the age of the 10 KPIS EVERY STARTUP CMO SHOULD BE TRACKING The CMO is a chief factor in any startup's success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing and executing both individual and team achievements. The role is a demanding one, and a HOW TO MARKET A CONFERENCE: THE ULTIMATE GUIDE TO MAKING Source: @melbcomedyfestival. If you’re at a loss for images to post, you can share photos from speakers’ past events (with their permission, of course), images of influencers who’ve confirmed attendance, images of the venue or city where your event will be, even short videos of your staff talking up the conference or walking viewers through some of their prep. PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that makes people want to 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on PR AGENCY AND MARKETING FOR B2B COMPANIES Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT? Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. 51 ONLINE MARKETING TACTICS THAT GET RESULTS So without any further ado, and in no particular order, here is our list of 51 online marketing tactics that get results. 1. Write a blog. Having fresh content on your business website is a must for SEO purposes – and offering useful information for your customers will establish you as an authority in your field. 2. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ONZENMEDIA.COM
30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that makes people want to 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. B2B SALES IS CHANGING B2B industry leaders also share that digital selling is as effective as warm leads, meaning your company can’t afford to skimp or gloss over the value of a digital connection. How to embrace the change: Connection and community; rinse and repeat. Having a beautiful website THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. INFLUENCER SEARCH ENGINES: WHICH IS RIGHT FOR YOU? Influencer search engines are great tools to use if you’re looking for influencers for your next campaign, as many offer multiple search features, as well as communication, payment, and tracking tools. Upfluence. Upfluence is looking to be a “one-stop shopping” influence marketing SaaS solution. Upfluence is the only influencerplatform
A DEFINITIVE MINI-GUIDE TO SEO RANKINGS FOR SAAS COMPANIES Our mini-guide will mainly focus on the on-page SEO aspects for your SaaS business. 2. Off-page SEO. Off-page SEO centers around links. When other reputable websites, like digital news publications and leading industry blogs, include a link to your content in their own content, your website gets a little boost. SHARING, CITING, AND STEALING: CONTENT ETIQUETTE RULES FOR Sharing, Citing, and Stealing: Content Etiquette Rules for the Digital Age. The Book of Ecclesiastes and Shakespeare said it long, long ago: “There is no new thing under the sun.”. That was true then, in the days of stone tablets. It was true when Shakespeare was writing his sonnets. And it’s most definitely true now, in the age of the 10 KPIS EVERY STARTUP CMO SHOULD BE TRACKING The CMO is a chief factor in any startup's success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing and executing both individual and team achievements. The role is a demanding one, and a HOW TO MARKET A CONFERENCE: THE ULTIMATE GUIDE TO MAKING Source: @melbcomedyfestival. If you’re at a loss for images to post, you can share photos from speakers’ past events (with their permission, of course), images of influencers who’ve confirmed attendance, images of the venue or city where your event will be, even short videos of your staff talking up the conference or walking viewers through some of their prep. DIGITAL MARKETING AND PR AGENCY Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT?SHARE OF VOICE ADSSHARE OF VOICE ANALYSISSHARE OF VOICE REPORTWHAT IS SHARE OF VOICETYPES OF VOCAL QUALITY Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ON ZENMEDIA.COMDIVERSITY INCLUSION EQUITY AND ACCESSDIVERSITY INCLUSION AND EQUITYDIVERSITY INCLUSION EQUITY AND ACCESSIBILITYDIVERSITY EQUITY INCLUSION DEFINITIONWHY DOES EQUITY MATTERWHY DOES INCLUSION MATTER 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. B2B EXPERIENTIAL MARKETING IN 2020 B2B Experiential Marketing in 2020. Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should ), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are often BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on DIGITAL MARKETING AND PR AGENCY Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy. But there’s a lot of content out there. And, wow, there are a lot of platforms too. We frame our strategy by using the PESO model, which essentially breaks down every aspect of media communication into four categories. SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT?SHARE OF VOICE ADSSHARE OF VOICE ANALYSISSHARE OF VOICE REPORTWHAT IS SHARE OF VOICETYPES OF VOCAL QUALITY Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. Take a global, well-known brand like Kleenex. They have a massive Share of Voice(SOV).
60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s less of a request, and more of a way for fans to celebrate what they have in common. 13. Ask a question. Seriously. It can be as simple as that. Asking a question related to your business can draw lots of engagement. Just be sure to craft an interesting one that 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS With that in mind, here are 20 proven ways to retarget ideal customers and increase brand loyalty. Demonstrate your brand’s value. Seek to educate, not market or sell. Companies that attempt to embrace and illuminate their prospective customers come across as genuine and unaffected. This is a way of letting your brand speak for itself. DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ON ZENMEDIA.COMDIVERSITY INCLUSION EQUITY AND ACCESSDIVERSITY INCLUSION AND EQUITYDIVERSITY INCLUSION EQUITY AND ACCESSIBILITYDIVERSITY EQUITY INCLUSION DEFINITIONWHY DOES EQUITY MATTERWHY DOES INCLUSION MATTER 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. B2B EXPERIENTIAL MARKETING IN 2020 B2B Experiential Marketing in 2020. Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should ), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are often BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Here are 5 best practices to follow. 1. Publish long-form content, and save your shorter posts for other platforms. Users on LinkedIn prefer content between 1,900 and 2,000 words, according to an OkDork analysis of LinkedIn post performance. One reason is because LinkedIn users expect much more thorough, researched content than users on WHAT WE DO - ZEN MEDIA Sharpens and amplifies brand messaging. Engineers virality. Has a lasting (and memorable) impact while building brand equity. Drives the story. Knows social media means people ARE the media. Measures quantitative and qualitative results. Integrated into the sales pipeline. Focuses on all shareholders – customers, employees, media,and investors.
HERE ARE THE BEST WAYS TO USE B2B PR TO SUPPORT YOUR Search LinkedIn, Facebook, and Instagram for relevant live streams, and Clubhouse or Twitter Spaces for audio events that are a good match for your brand (in other words: are relevant to both you and to your audience).. Relevant read: By engaging authentically and doing your best to offer whatever value you can, you’ll be building your brand almost effortlessly—and you may attract some 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. INFLUENCER SEARCH ENGINES: WHICH IS RIGHT FOR YOU? Influencer search engines are great tools to use if you’re looking for influencers for your next campaign, as many offer multiple search features, as well as communication, payment, and tracking tools. Upfluence. Upfluence is looking to be a “one-stop shopping” influence marketing SaaS solution. Upfluence is the only influencerplatform
THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME Old Spice even created a Choose Your Own Adventure game on Instagram, further marking this brand’s digital marketing campaign as one for the ages. 4. Oreo’s social media campaigns. Starting in 2013, Oreo ruled social media. One of the reasons they succeeded so well is the incredible speed with which the brand is able to put out tweets 10 STEPS TO CREATING A SOCIAL MEDIA POLICY FOR YOUR Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying abou 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca A DEFINITIVE MINI-GUIDE TO SEO RANKINGS FOR SAAS COMPANIES For many SaaS brands, running Facebook ads is an essential strategy for growing their user base. After all, with more than two billion users, Facebook is the most popular social media platform today, which means that the business professionals and decision-makers that SaaS brands want to reach might 10 KPIS EVERY STARTUP CMO SHOULD BE TRACKING The CMO is a chief factor in any startup's success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing and executing both individual and team achievements. The role is a demanding one, and a 5 WAYS PR CAN HELP YOU ATTRACT INVESTORS AND SERIES A FUNDING RELATED READING: HOW WE HELPED ONEDINE CLOSE A SUCCESSFUL SERIES A THROUGH A PR AND MEDIA BLITZ PR is the best way to do that. By working with either a B2B PR agency or an in-house media specialist, you can secure placements and interviews, as well as more innovative PR opportunities that will help you go from totally unknown to someone who’s taking part in, if not leading, important DIGITAL MARKETING AND PR AGENCY Zen Media is a digital marketing and PR agency that drives reach, relevance, and revenue for technology brands by turning moments intomomentum.
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY As a digital marketing and PR firm, we want our clients to be seen.In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy.. But there’s a lot of content outthere.
SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT?SHARE OF VOICE ADSSHARE OF VOICE ANALYSISSHARE OF VOICE REPORTWHAT IS SHARE OF VOICETYPES OF VOCAL QUALITY Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the first time will leave without buying anything. This is 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans and to share content that they in turn share with their friends – in general terms, to interact DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ON ZENMEDIA.COMDIVERSITY INCLUSION EQUITY AND ACCESSDIVERSITY INCLUSION AND EQUITYDIVERSITY INCLUSION EQUITY AND ACCESSIBILITYDIVERSITY EQUITY INCLUSION DEFINITIONWHY DOES EQUITY MATTERWHY DOES INCLUSION MATTER 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. B2B EXPERIENTIAL MARKETING IN 2020 Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are ofte BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it comes to your professional writing, people trust LinkedIn more than any other social platform. According to a survey by LinkedIn DIGITAL MARKETING AND PR AGENCY Zen Media is a digital marketing and PR agency that drives reach, relevance, and revenue for technology brands by turning moments intomomentum.
THE PESO MODEL FOR DIGITAL MARKETING AND PR STRATEGY As a digital marketing and PR firm, we want our clients to be seen.In order to do so, we showcase their brand in every way possible. This means that every platform, medium, and the network is addressed in our digital marketing and PR strategy.. But there’s a lot of content outthere.
SHARE OF VOICE (SOV): WHAT IT IS AND WHY IS IT IMPORTANT?SHARE OF VOICE ADSSHARE OF VOICE ANALYSISSHARE OF VOICE REPORTWHAT IS SHARE OF VOICETYPES OF VOCAL QUALITY Share of voice is a term that every marketer should know. In essence, it refers to the share of your market that your brand owns. Pre-digital era, this meant the share of advertising in a market that your brand owned, compared to your competitors’. 60 MOST COMMONLY ASKED QUESTIONS ABOUT DIGITAL MARKETING Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. So w 21 PROVEN WAYS TO RETARGET YOUR IDEAL CUSTOMERS Today’s buyer is highly discerning, and we all know that website visits don’t always end in purchases. 97% of people visiting a site for the first time will leave without buying anything. This is 30 FACEBOOK POSTS THAT DRIVE ENGAGEMENT It’s a problem that just about every business with a Facebook fan page faces at one point or another – what to post to get people to engage. Remember, social media marketing is not supposed to be a one-way street. The purpose of having a Facebook page is to have conversations with your fans and to share content that they in turn share with their friends – in general terms, to interact DIVERSITY, INCLUSION & EQUITY: KEY DIFFERENCES & WHY THEYSEE MORE ON ZENMEDIA.COMDIVERSITY INCLUSION EQUITY AND ACCESSDIVERSITY INCLUSION AND EQUITYDIVERSITY INCLUSION EQUITY AND ACCESSIBILITYDIVERSITY EQUITY INCLUSION DEFINITIONWHY DOES EQUITY MATTERWHY DOES INCLUSION MATTER 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. B2B EXPERIENTIAL MARKETING IN 2020 Even if you’ve jumped on the experiential marketing bandwagon for B2C (and if you haven’t, you should), you still might be skeptical about experiential’s place in the B2B space. That’s understandable. After all, the B2B purchasing journey is highly different from B2C. B2C purchases are ofte BEST PRACTICES FOR WRITING ARTICLES ON LINKEDIN Publishing on LinkedIn has become one of the best methods for entrepreneurs, executives, and business leaders to establish their thought leadership. Why? Because when it comes to your professional writing, people trust LinkedIn more than any other social platform. According to a survey by LinkedIn WHAT WE DO - ZEN MEDIA Digital Marketing and PR That Drives Business Outcomes for Technology Companies To reach the highest levels of momentum for your technology brand, you must create compelling moments. You just can’t react to what’s already out there. This is where traditional public relationsand marketing falls
HERE ARE THE BEST WAYS TO USE B2B PR TO SUPPORT YOUR Search LinkedIn, Facebook, and Instagram for relevant live streams, and Clubhouse or Twitter Spaces for audio events that are a good match for your brand (in other words: are relevant to both you and to your audience).. Relevant read: By engaging authentically and doing your best to offer whatever value you can, you’ll be building your brand almost effortlessly—and you may attract some 50 INCREDIBLE EXAMPLES OF B2B EMAIL MARKETING Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. And only 26% percent of B2B email marketers cite email marketing as the channel that makes the most significant impact on revenue. INFLUENCER SEARCH ENGINES: WHICH IS RIGHT FOR YOU? With brands expected to spend $15 billion on influencer marketing by 2022, it’s no surprise that the landscape for identifying, vetting, and building relationships with influencers is changing drastically.. Instead of spending hours scrolling through social feeds, researching an influencer’s content and following, and then crafting an email that you hope gets noticed, many marketers are THE 6 BEST DIGITAL MARKETING CAMPAIGNS OF ALL TIME In the early days of the internet, a successful digital marketing campaign meant putting out some cool videos, along with some well-placed ads; today, that same campaign would have to not only have videos (and lots of videos, preferably), but also a strong social media component, carefully considered SEO strategy, strategic content, and PR mentions in media outlets and on popular blogs. 10 STEPS TO CREATING A SOCIAL MEDIA POLICY FOR YOUR Facebook is closing in at 300 million users. Twitter is the fastest growing social site with 55 million. And LinkedIn is already the favorite child of over 65 million professional business users. How many of your employees, customers, and vendors are on these websites? And, what are they saying abou 16 INVALUABLE GUIDELINES FOR MANAGING YOUR SOCIAL MEDIA Social media. It can really bring out the worst in people, can’t it? From all-out trolls to plain old rude and offensive people, social media threads can become perilous places. That’s especially true for brands, which must tread an extremely fine line when it comes to comments. Obviously, they ca A DEFINITIVE MINI-GUIDE TO SEO RANKINGS FOR SAAS COMPANIES For many SaaS brands, running Facebook ads is an essential strategy for growing their user base. After all, with more than two billion users, Facebook is the most popular social media platform today, which means that the business professionals and decision-makers that SaaS brands want to reach might 10 KPIS EVERY STARTUP CMO SHOULD BE TRACKING The CMO is a chief factor in any startup's success. Not only is the position of CMO integral to a startup’s progress and profit, an effective chief marketing officer must be skilled at efficiently overseeing and executing both individual and team achievements. The role is a demanding one, and a 5 WAYS PR CAN HELP YOU ATTRACT INVESTORS AND SERIES A FUNDING RELATED READING: HOW WE HELPED ONEDINE CLOSE A SUCCESSFUL SERIES A THROUGH A PR AND MEDIA BLITZ PR is the best way to do that. By working with either a B2B PR agency or an in-house media specialist, you can secure placements and interviews, as well as more innovative PR opportunities that will help you go from totally unknown to someone who’s taking part in, if not leading, important* About
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TURNING TECHNOLOGY BRANDS INTO INDUSTRY TITANS UTILIZING STRATEGIC MARKETING AND PR INITIATIVES. When you have moments worthy of attention, we craft unique digital experiences that make certain you capitalize on the opportunity. So not only do you amplify your message, you achieve specific businessoutcomes.
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TURNING TECHNOLOGY BRANDS INTO INDUSTRY TITANS UTILIZING STRATEGIC MARKETING AND PR INITIATIVES. When you have moments worthy of attention, we craft unique digital experiences that make certain you capitalize on the opportunity. So not only do you amplify your message, you achieve specific businessoutcomes.
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“I never miss a thing from Zen Media.” “Out of the full inbox of newsletters yours is the only one that I read the minute it comes, EVERY TIME.” “You bring such clarity of thinking.” “BEST content, hands down!” “I never miss a thing from Zen Media.” “Out of the full inbox of newsletters yours is the only one that I read the minute it comes, EVERY TIME.”__ Previous
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MOMENT MANAGEMENT FOR TECH COMPANIESIN FACT, 80% OF OUR
CAMPAIGNS GO “VIRAL.” We have a track record for creating virality. Historically, 80% of our marketing and PR campaigns for companies have gone “viral.” When this happens, whether you’re a start-up, challenger or enterprise brand, you reach millions and create massive waves of influence inyour industry.
The key is our exclusive Moment-Based Momentum™ methodology, which combines public relations, marketing and social media to drive massive ROI for moments such as: * New Products or Services* Capital Raises
* Mergers and Acquisitions* Exits
* A Crisis
* Milestones
* Events & Conferences* Industry Shifts
* Launches
* Leadership ChangesContact Us
MOMENT-BASED MOMENTUM™- LED RESULTS0 %
Average Increase in Demand Gen Within 12 Months0
Clients successfully acquired in profitable exits in the past 5 years0 x
Dominance In Industry Conversations within 6 Months0 %
Average Client Year over Year Growth WHAT MAKES _MOMENT-BASED MOMENTUM_™ SO EFFECTIVE FOR TECHNOLOGYBRANDS
As a technology company, traditional public relations and marketing limits your visibility because “pitching” is the only way to get coverage. You’re forced to respond to what’s already in the media. This reactive approach also makes it impossible to measure specific outcomes, so you never really know what’s working. With Moment-Based Momentum™, we create moments that give the media reasons to talk about your brand. This is done using a story-based framework to expand your visibility through marketing and social media strategies specific to your desired outcomes. And since every step is measurable, you see a direct impact on your brand. TECH FORWARD BRANDS WHO TRUST US _MOMENT-BASED MOMENTUM_™ IS HOW WE’VE... Driven 6 MILLION DOWNLOADS for the mobile game Cooking Fever. MADE HEADLINES NATIONWIDE for Chase Business with an experientialbizmobile.
Presented Tupperware’s iconic history and direct selling OPPORTUNITIES TO A NEW GENERATION. Landed over ONE BILLION VIEWS for Dippin’ Dots (plus two gold Addyawards).
CELEBRATED OUR HEROES OF THE U.S. NAVY with a little help from WonderWoman.
IN LESS THAN 60 DAYS, generated over 1.3M video views, 44 media hits, and signed over 1500 new restaurants for OneDine during a pandemic.THE TRADE GROUP
See how we helped this B2B company go from 7 to 100+ leads a month.WE WALK OUR TALK
We don’t preach theory.We walk our talk.
CHASE FOR BUSINESS
See how we helped Chase Business reach & engage small business ownersacross the country.
We've worked with Zen Media for over 5 years. They are smart, devoted to our success, and most importantly know how to drive business results. As Secondary Market and Valuation Specialists serving fiduciaries and brokerages, the bar for communicating and building trust with our audience is unusually high. Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. Jon MendelsohnCEO, Ashar Group We went from having a pipeline of 63 companies right before COVID to 163 in 7 weeks. The pipeline now represents over 26,000 locations (11,000 before). We signed over 50 accounts already, representing over 3,000 units when fully deployed. Rom KruppCEO, OneDine We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership. We went from 7 leads to a month to over 100 leads a month, and what’s really amazing about these leads is that they are qualified leads versus the tire kickers we used to get. I’ve worked for more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen. Malcolm GilvarVP atThe Trade Group
I have never met a CEO quite like Shama. She has very carefully built a team and a culture you just don’t find in today’s world. Most of all she and her fantastic team specialize in people. It’s an absolute pleasure to work with Shama and her team. They are someone every company should want to partner with. Gordon AvaryVP atInfoVision
Shama has the rare ability to not only provide wonderful results through her company's marketing efforts, but does them in a way that makes everyone feel comfortable and secure in every decision. Her confidence and expert knowledge shine through in each project. I rely heavily on Shama and the Zen team to help grow our business, but she's also helped me grow personally as a marketer. I would recommend Shama and her team to help any company grow to its full potential! Krista ShortDirector of Marketing at Falcon Shama is not only very bright, creative, and personable, her talents place her well into the "gifted" range. Although our relationship began as a professional engagement, we have become (as is likely true with all of her clients) good friends. I am a baby-boomer who treats (and is treated by) Shama as a business equal. It's quite refreshing to deal with someone who brings her perspective and makes recommendations without hesitation, and is always focused on what will work best for the client. Jim PennyPresident at MyN10 Shama and her team have provided our firm expert advice that has significantly improved our marketing and business development practices. More than once, I have found myself saying to Shama: "I wish we had known you years ago!" They are very easy to work with and quite personable. I highly recommend them to any professional services firm that needs marketing advice and consulting. Steve HoffmanCEO ofHoffman Marcom
I had the pleasure of working with Shama and her team. They are the ultimate professionals. They do their research. Ask the right questions, and develop the ideal solutions. They deliver on schedule and on budget. They boosted online visibility for Allegiance Capital and helped us secure new clients. Bruce ConditVP at Allegiance Capital The feedback has been amazing! Working with Zen has been a fabulous experience. Not only do they come up with great ideas and wonderful concepts but I will say they were super patient. We had a LOT to get done and needed to get it done in a very short time frame. They got us right to our deadline and we have a fabulous product now! Vinita KochharExecutive Director - Head of Events, JPMorgan Chase We've worked with Zen Media for over 5 years. They are smart, devoted to our success, and most importantly know how to drive business results. As Secondary Market and Valuation Specialists serving fiduciaries and brokerages, the bar for communicating and building trust with our audience is unusually high. Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. Jon MendelsohnCEO, Ashar Group We went from having a pipeline of 63 companies right before COVID to 163 in 7 weeks. The pipeline now represents over 26,000 locations (11,000 before). We signed over 50 accounts already, representing over 3,000 units when fully deployed. Rom KruppCEO, OneDine__ Previous
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We've worked with Zen Media for over 5 years. They are smart, devoted to our success, and most importantly know how to drive business results. As Secondary Market and Valuation Specialists serving fiduciaries and brokerages, the bar for communicating and building trust with our audience is unusually high. Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. Jon MendelsohnCEO, Ashar Group We went from having a pipeline of 63 companies right before COVID to 163 in 7 weeks. The pipeline now represents over 26,000 locations (11,000 before). We signed over 50 accounts already, representing over 3,000 units when fully deployed. Rom KruppCEO, OneDine We’ve worked together for 3 years. It’s been an absolutely phenomenal partnership. We went from 7 leads to a month to over 100 leads a month, and what’s really amazing about these leads is that they are qualified leads versus the tire kickers we used to get. I’ve worked for more than 30 years in business with all kinds of vendors. I can’t recommend anyone more than Zen. Malcolm GilvarVP atThe Trade Group
I have never met a CEO quite like Shama. She has very carefully built a team and a culture you just don’t find in today’s world. Most of all she and her fantastic team specialize in people. It’s an absolute pleasure to work with Shama and her team. They are someone every company should want to partner with. Gordon AvaryVP atInfoVision
Shama has the rare ability to not only provide wonderful results through her company's marketing efforts, but does them in a way that makes everyone feel comfortable and secure in every decision. Her confidence and expert knowledge shine through in each project. I rely heavily on Shama and the Zen team to help grow our business, but she's also helped me grow personally as a marketer. I would recommend Shama and her team to help any company grow to its full potential! Krista ShortDirector of Marketing at Falcon Shama is not only very bright, creative, and personable, her talents place her well into the "gifted" range. Although our relationship began as a professional engagement, we have become (as is likely true with all of her clients) good friends. I am a baby-boomer who treats (and is treated by) Shama as a business equal. It's quite refreshing to deal with someone who brings her perspective and makes recommendations without hesitation, and is always focused on what will work best for the client. Jim PennyPresident at MyN10 Shama and her team have provided our firm expert advice that has significantly improved our marketing and business development practices. More than once, I have found myself saying to Shama: "I wish we had known you years ago!" They are very easy to work with and quite personable. I highly recommend them to any professional services firm that needs marketing advice and consulting. Steve HoffmanCEO ofHoffman Marcom
I had the pleasure of working with Shama and her team. They are the ultimate professionals. They do their research. Ask the right questions, and develop the ideal solutions. They deliver on schedule and on budget. They boosted online visibility for Allegiance Capital and helped us secure new clients. Bruce ConditVP at Allegiance Capital The feedback has been amazing! Working with Zen has been a fabulous experience. Not only do they come up with great ideas and wonderful concepts but I will say they were super patient. We had a LOT to get done and needed to get it done in a very short time frame. They got us right to our deadline and we have a fabulous product now! Vinita KochharExecutive Director - Head of Events, JPMorgan Chase We've worked with Zen Media for over 5 years. They are smart, devoted to our success, and most importantly know how to drive business results. As Secondary Market and Valuation Specialists serving fiduciaries and brokerages, the bar for communicating and building trust with our audience is unusually high. Zen Media has helped us to translate a complex value prop into simple, accessible terms that resonate with our B2B targets and build the trust that is the backbone of our business model. They've positioned us as recognized thought leaders in our field. As a result, we are the most trusted, go-to firm in our industry. Jon MendelsohnCEO, Ashar Group We went from having a pipeline of 63 companies right before COVID to 163 in 7 weeks. The pipeline now represents over 26,000 locations (11,000 before). We signed over 50 accounts already, representing over 3,000 units when fully deployed. Rom KruppCEO, OneDine__ Previous
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WHAT'S YOUR
MOMENT?
New Product or Service Launch Merger or AcquisitionCurrent Crisis
Event or Conference
Breakthrough Research or Study Results Capital Raise or ExitLeadership Changes
Funding News
Key Industry Trend
INCREASE
BRAND AWARENESS
INCREASE
CONVERSIONS
INCREASE
REVENUE
INCREASE CUSTOMER
RETENTION
INCREASE
MARKET SHARE
SHORTEN
SALES CYCLE
THE MEDIA IS OUR FRIENDLET'S GET STARTED
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