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COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success CAREERS | XAXISD&I LEARNING PORTALABOUT Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improve XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and THE ART AND SCIENCE BEHIND OUR AI VISUALIZATIONS Our 10x10 series explores a new essential topic in digital media each month. This month, we dive into one of the most exciting and important elements of programmatic media: Artificial Intelligence. We’ve asked the people behind our proprietary AI technology, Copilot, to share their behind-the-scenes insights about data visualization, data science, academic research, analytical TOP 10 TRENDS IN PROGRAMMATIC Top 10 Trends in Programmatic. It is ten years since the founding of Xaxis, and we’re celebrating with our 10X10 series: ten months of expert insights into the ten top categories of programmatic media. Following a year in which – impossibly – the pace of transformation to digital-first ways of doing business accelerated, weexpect the
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. AI IS NOT A THREAT; IT’S GOING TO MAKE US RICHER AND AI is Not a Threat; it’s Going to Make us Richer and Happier. “Artificial intelligence (AI) could spell the end of the human race,” said Stephen Hawking when the BBC asked him what he thought of AI. Unsurprisingly, sentiments like these from thought leaders — along with countless movies in which evil robots take over the world— has
CONVERTING ON CRUISE CONTROL VIA COPILOT FOR FORD CHALLENGE. The Ford Norway team looked to drive conversions on their site. An extensive analysis showed that visitors to Ford.no had vast differences in user behavior. 13.4 million historical data points were analyzed, and it became apparent that variables such as geography, car model, weekday and time of day have a significant impact on conversionrate and cost.
XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and THE ART AND SCIENCE BEHIND OUR AI VISUALIZATIONS Our 10x10 series explores a new essential topic in digital media each month. This month, we dive into one of the most exciting and important elements of programmatic media: Artificial Intelligence. We’ve asked the people behind our proprietary AI technology, Copilot, to share their behind-the-scenes insights about data visualization, data science, academic research, analytical TOP 10 TRENDS IN PROGRAMMATIC Top 10 Trends in Programmatic. It is ten years since the founding of Xaxis, and we’re celebrating with our 10X10 series: ten months of expert insights into the ten top categories of programmatic media. Following a year in which – impossibly – the pace of transformation to digital-first ways of doing business accelerated, weexpect the
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. AI IS NOT A THREAT; IT’S GOING TO MAKE US RICHER AND AI is Not a Threat; it’s Going to Make us Richer and Happier. “Artificial intelligence (AI) could spell the end of the human race,” said Stephen Hawking when the BBC asked him what he thought of AI. Unsurprisingly, sentiments like these from thought leaders — along with countless movies in which evil robots take over the world— has
CONVERTING ON CRUISE CONTROL VIA COPILOT FOR FORD CHALLENGE. The Ford Norway team looked to drive conversions on their site. An extensive analysis showed that visitors to Ford.no had vast differences in user behavior. 13.4 million historical data points were analyzed, and it became apparent that variables such as geography, car model, weekday and time of day have a significant impact on conversionrate and cost.
XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerD&I LEARNING PORTAL
D&I Learning Portal. Diversity and inclusion are top priorities for Xaxis. We’re proud to have a leadership team that actively advances these causes by encouraging discussions and supporting the development of substantive educational tools. With that support, our global talent teams have dedicated themselves to this vast area of development 10×10 HUB | CELEBRATING 10 YEARS | XAXIS Our 10X10 series will aim to offer in-depth insight on each trend from thought leaders inside and outside of Xaxis, our partners, our clients, our competition – the people who live and breathe at the bleeding edge of programmatic media.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customer THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
CASE STUDY | XAXIS
The Skechers team had a goal not only to sell sneakers, but to get new members to sign up for the Skechers Club. The new members must register to the club via a form on the Skechers Spain website. The Xaxis team tested the in-house AI solution, Copilot, to optimise toward a lead, and compared results to previous campaigns that workedwithout
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions.OPT-OUT | XAXIS
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XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerD&I LEARNING PORTAL
D&I Learning Portal. Diversity and inclusion are top priorities for Xaxis. We’re proud to have a leadership team that actively advances these causes by encouraging discussions and supporting the development of substantive educational tools. With that support, our global talent teams have dedicated themselves to this vast area of development 10×10 HUB | CELEBRATING 10 YEARS | XAXIS Our 10X10 series will aim to offer in-depth insight on each trend from thought leaders inside and outside of Xaxis, our partners, our clients, our competition – the people who live and breathe at the bleeding edge of programmatic media.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customer THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
CASE STUDY | XAXIS
The Skechers team had a goal not only to sell sneakers, but to get new members to sign up for the Skechers Club. The new members must register to the club via a form on the Skechers Spain website. The Xaxis team tested the in-house AI solution, Copilot, to optimise toward a lead, and compared results to previous campaigns that workedwithout
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions.OPT-OUT | XAXIS
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XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerD&I LEARNING PORTAL
D&I Learning Portal. Diversity and inclusion are top priorities for Xaxis. We’re proud to have a leadership team that actively advances these causes by encouraging discussions and supporting the development of substantive educational tools. With that support, our global talent teams have dedicated themselves to this vast area of development 10×10 HUB | CELEBRATING 10 YEARS | XAXIS Our 10X10 series will aim to offer in-depth insight on each trend from thought leaders inside and outside of Xaxis, our partners, our clients, our competition – the people who live and breathe at the bleeding edge of programmatic media.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customer THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
CASE STUDY | XAXIS
The Skechers team had a goal not only to sell sneakers, but to get new members to sign up for the Skechers Club. The new members must register to the club via a form on the Skechers Spain website. The Xaxis team tested the in-house AI solution, Copilot, to optimise toward a lead, and compared results to previous campaigns that workedwithout
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions.OPT-OUT | XAXIS
Are you sure you want to opt-out? You may opt out of receiving our customized third-party advertisements by clicking the link below. OptOut.
XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerD&I LEARNING PORTAL
D&I Learning Portal. Diversity and inclusion are top priorities for Xaxis. We’re proud to have a leadership team that actively advances these causes by encouraging discussions and supporting the development of substantive educational tools. With that support, our global talent teams have dedicated themselves to this vast area of developmentIN THE NEWS
Xaxis makes The Digiday Worklife Awards shortlist in “Most Innovative Culture” Category. 08 October. WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCASE STUDY | XAXIS
The Skechers team had a goal not only to sell sneakers, but to get new members to sign up for the Skechers Club. The new members must register to the club via a form on the Skechers Spain website. The Xaxis team tested the in-house AI solution, Copilot, to optimise toward a lead, and compared results to previous campaigns that workedwithout
THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successOPT-OUT | XAXIS
Are you sure you want to opt-out? You may opt out of receiving our customized third-party advertisements by clicking the link below. OptOut.
XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and 10×10 HUB | CELEBRATING OUR 10 YEAR ANNIVERSARY | XAXIS Xaxis. 37,753 followers. 2mo · Edited. 🎙 In our newest podcast episode, GroupM 's Tim Bagwell discusses first party audiences and measurement, the impact of COVID-19 on shopper behavior and retailer strategy, the expanding role of last-mile delivery services, and the value of owning the customer experience with CitrusAd 's David Haaseand
TOP 10 TRENDS IN PROGRAMMATIC Top 10 Trends in Programmatic. It is ten years since the founding of Xaxis, and we’re celebrating with our 10X10 series: ten months of expert insights into the ten top categories of programmatic media. Following a year in which – impossibly – the pace of transformation to digital-first ways of doing business accelerated, weexpect the
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. AI IS NOT A THREAT; IT’S GOING TO MAKE US RICHER AND AI is Not a Threat; it’s Going to Make us Richer and Happier. “Artificial intelligence (AI) could spell the end of the human race,” said Stephen Hawking when the BBC asked him what he thought of AI. Unsurprisingly, sentiments like these from thought leaders — along with countless movies in which evil robots take over the world— has
CONVERTING ON CRUISE CONTROL VIA COPILOT FOR FORD CHALLENGE. The Ford Norway team looked to drive conversions on their site. An extensive analysis showed that visitors to Ford.no had vast differences in user behavior. 13.4 million historical data points were analyzed, and it became apparent that variables such as geography, car model, weekday and time of day have a significant impact on conversionrate and cost.
MEASURING SUCCESS
4 METHODOLOGY The research was conducted between Sept. 14 and Oct. 4, 2018. Censuswide employs members of the Market Research Society and abides by the ESOMAR XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOGDIRECTIONSWEBSITE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com. ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and 10×10 HUB | CELEBRATING OUR 10 YEAR ANNIVERSARY | XAXIS Xaxis. 37,753 followers. 2mo · Edited. 🎙 In our newest podcast episode, GroupM 's Tim Bagwell discusses first party audiences and measurement, the impact of COVID-19 on shopper behavior and retailer strategy, the expanding role of last-mile delivery services, and the value of owning the customer experience with CitrusAd 's David Haaseand
TOP 10 TRENDS IN PROGRAMMATIC Top 10 Trends in Programmatic. It is ten years since the founding of Xaxis, and we’re celebrating with our 10X10 series: ten months of expert insights into the ten top categories of programmatic media. Following a year in which – impossibly – the pace of transformation to digital-first ways of doing business accelerated, weexpect the
XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. AI IS NOT A THREAT; IT’S GOING TO MAKE US RICHER AND AI is Not a Threat; it’s Going to Make us Richer and Happier. “Artificial intelligence (AI) could spell the end of the human race,” said Stephen Hawking when the BBC asked him what he thought of AI. Unsurprisingly, sentiments like these from thought leaders — along with countless movies in which evil robots take over the world— has
CONVERTING ON CRUISE CONTROL VIA COPILOT FOR FORD CHALLENGE. The Ford Norway team looked to drive conversions on their site. An extensive analysis showed that visitors to Ford.no had vast differences in user behavior. 13.4 million historical data points were analyzed, and it became apparent that variables such as geography, car model, weekday and time of day have a significant impact on conversionrate and cost.
MEASURING SUCCESS
4 METHODOLOGY The research was conducted between Sept. 14 and Oct. 4, 2018. Censuswide employs members of the Market Research Society and abides by the ESOMAR XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
MEASURING SUCCESS
MEASURING SUCCESS A Global Study of How Marketers Prove the Value of Their Digital Media Investments NOVEMBER 2018 XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
MEASURING SUCCESS
MEASURING SUCCESS A Global Study of How Marketers Prove the Value of Their Digital Media Investments NOVEMBER 2018 XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of everyADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and 10×10 HUB | CELEBRATING OUR 10 YEAR ANNIVERSARY | XAXIS Xaxis. 37,753 followers. 2mo · Edited. 🎙 In our newest podcast episode, GroupM 's Tim Bagwell discusses first party audiences and measurement, the impact of COVID-19 on shopper behavior and retailer strategy, the expanding role of last-mile delivery services, and the value of owning the customer experience with CitrusAd 's David Haaseand
XAXIS | 成效媒体公司TRANSLATE THIS PAGE Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS DELIVERS RELIABLE OUTCOMES XAXIS TRANSFORMS MEDIA INTO OUTCOMES. The Mindshare and Xaxis teams built a completely bespoke and innovative approach to help drive sales of the Volvo XC90 model. Combining multiple data sources from planing through to execution, they were able to uncover a whole set of new audiences to increase awareness and drive consideration of the XC90. WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? The story of the Pad Man has doubly proved that entrepreneurship and innovation can come from anywhere and anyone. Ultimately, true entrepreneurship and innovation are not about making billions and chasing fame. At its heart, it is about solving problems and inspiringothers to
XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT Xaxis Drives ROI with Programmatic Creative and Copilot Optimization. The Xaxis team used a mix of data sources to engage a fast casual restaurant’s audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES The results are summarized in Figure 3. There was no improvement for one of the advertisers, but its AUC was already greater than 0.9. On average (if the outlier advertiser is excluded), using Factorization Machines improves AUC by about 1%. As expected, we see that adding information about feature interactions improves click predictions. XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
Nicolas Bidon is the global CEO of Xaxis, responsible for the overall company strategy and P&L across 47 markets in North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. ARTIFICIAL INTELLIGENCE Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot.CONTACT US | XAXIS
This website uses cookies, some of which are necessary for the website to operate properly and some of which are designed to improve your experience when you visit.CAREERS | XAXIS
At Xaxis, you will collaborate with a group of quick witted, humorous, & extremely dedicated coworkers and clients whom are all passionate about digital media. XAXIS | 成效媒体公司 Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser.MEASURING SUCCESS
MEASURING SUCCESS A Global Study of How Marketers Prove the Value of Their Digital Media Investments NOVEMBER 2018 XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success XAXIS | THE OUTCOME MEDIA COMPANYARTIFICIAL INTELLIGENCEADVANCED SOLUTIONSINSIGHTSCAREERSABOUTTECH BLOG Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
At Xaxis, that means: Advancing our technology, data, and expertise to make programmatic media more effective and efficient. Listening to clients, partners, and consumers so we can understand and adapt to their changing needs. Developing truly accountable commercial models that demonstrate measurable results that prove the value of every ARTIFICIAL INTELLIGENCE Smarter, Customized Optimization. Our talented team of Data Scientists and Engineers, along with the access we have to programatic data, allows Copilot to design unique solutions that other digital companies cannot. We write customized code for the metrics you value, and the technology constantly checks itself to shift delivery and improveCONTACT US | XAXIS
175 Greenwich Street. 30th Floor. New York, NY 10007. United States. Map. T +1 646-259-4200. E infona@xaxis.com.CAREERS | XAXIS
Inspiration is infinite. At Xaxis, we offer opportunities to inspire and grow professionally and personally through education, networking, mentoring and more. We believe that all employees should feel equipped with the tools to better themselves in and out of work. Between our X-Women encouraging empowerment and equality, to our lunch and XAXIS | 成效媒体公司 Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success COPILOT BOOSTS PERFORMANCE XAXIS CAS STD 201 XAXIS, IC. 1 Copilot Boosts Performance Objective To drive quality traffic for a tourism site and complete desired actions Campaign duration: 1.5 THE UNHERALDED BENEFITS OF SHOPPABLE MEDIA The Unheralded Benefits Of Shoppable Media. A consumer sees a brand’s message and from right within the ad is given the chance to buy. That kind of “shoppable media” seems a perfect way to seamlessly close the loop from exposure to purchase, to attribution for an advertiser. It is. But click-to-buy is just a fraction of thevalue
MEASURING SUCCESS
MEASURING SUCCESS A Global Study of How Marketers Prove the Value of Their Digital Media Investments NOVEMBER 2018 XAXIS | LA EMPRESA DE COMUNICACIÓN ORIENTADA A LOS RESULTADOS Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to successABOUT XAXIS
Nicolas Bidon is the global CEO of Xaxis, responsible for the overall company strategy and P&L across 47 markets in North America, Europe, Asia Pacific, Latin America and the Middle East and Africa.ADVANCED SOLUTIONS
ADVANCED SOLUTIONS Our cutting-edge, cross-channel solutions are powered by purpose-built AI and years of programmatic expertise. We empower our clients to reach and engage with their customers across multiple touchpoints, creating an integrated customerCAREERS | XAXIS
At Xaxis, you will collaborate with a group of quick witted, humorous, & extremely dedicated coworkers and clients whom are all passionate about digital media. XAXIS | 成效媒体公司 Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success 10×10 HUB | CELEBRATING OUR 10 YEAR ANNIVERSARY | XAXIS 10 years of programmatic leadership. 10 months of fresh insights. 10 trends to watch in programmatic media. XAXIS DELIVERS RELIABLE OUTCOMES Nokia wanted to raise awareness of their Nokia 7.2 and Nokia 6.2 and drive in-store visits. We deployed an integrated solution that leveraged mobile data signals in the real world, as well as media and performance insights from live campaigns to great success: 156,000 unique store visits, the CPA was 36% lower than the set benchmark. and awareness of the Nokia 6.2 and 7.2 also increased by 13% XAXIS | THE OUTCOME MEDIA COMPANY Xaxis transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining purpose-built AI, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success WHAT IS TRUE ENTREPRENEURSHIP AND INNOVATION? Cheryl Guzman Ng, APAC Head of Marketing and Innovation discusses the various aspects of entrepreneurship, including the need to fix a problem, having passion and taking action, embracing the rule that a business needs to help people instead of focusing on profit, and creating real disruptions. XAXIS DRIVES ROI WITH PROGRAMMATIC CREATIVE AND COPILOT The Xaxis team used a mix of data sources to engage a fast casual restaurant's audience and drive online orders. Harnessing the power of programmatic creative and Copilot bidding optimization technology, Xaxis delivered a 7.3X return on investment for the client. IMPROVING CTR PREDICTIONS WITH FACTORIZATION MACHINES Logistic regression is fast, which is important in RTB, and the results are easy to interpret. One disadvantage of LR is that it is a linear model, so it underperforms when there are multiple or non-linear decision boundaries.Primary Menu
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WE ARE THE OUTCOME MEDIA COMPANY Xaxis combines purpose-built AI, advanced multichannel solutions, and dedicated programmatic expertise to transform digital media into business outcomes for more than 3,000brands worldwide.
WE ARE THE PIONEERS OF OUTCOME-DRIVEN MEDIA, WORKING TO DIGITAL SUCCESS METRICS THAT CONNECT ADVERTISERS’ DIGITAL MEDIA INVESTMENTS DIRECTLY TO THE BUSINESS OUTCOMES THEY MOST VALUE. WE ARE THE PIONEERS OF OUTCOME-DRIVEN MEDIA, WORKING TO DIGITAL SUCCESS METRICS THAT CONNECT ADVERTISERS’ DIGITAL MEDIA INVESTMENTS DIRECTLY TO THE BUSINESS OUTCOMES THEY MOST VALUE.
ARTIFICIAL INTELLIGENCE Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specificgoals.
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ADVANCED SOLUTIONS
From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns.more >
GLOBAL LEADERSHIP
Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.more >
XAXIS DELIVERS MEASURABLE RESULTS2X
XAXIS AI DRIVES 2X HIGHER ROAS FOR RETAIL CLIENT A leading furniture retailer was evolving its business strategy to focus heavily on e-commerce. The client contracted Xaxis to run a digital display campaign to boost online sales, with a campaign KPI of $120 CPO (cost per order).25%
EFFICIENCY SAVINGS OF THE TOTAL NON-BRANDING DISPLAY INVESTMENT ACROSSEUROPE
GTB and Mindshare have asked Xaxis to apply our AI capabilities for optimizing our activities towards this outcome.80%
IMPROVEMENT IN CONVERSION RATE A Copilot strategy focused on retargeting optimization was utilized to get the attention of potential clients returning to the Skechers site to try and convert members.INSIGHTS
The OOH Transformation: From Manual to Omnichannel__
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Why Integrated Video is an Essential Trend this Year Here’s how we “four-c” the future of video marketing__
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Episode 4: A Deep Dive into Retail Media Featuring CitrusAd's David Haase and Sean Cheyney__
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