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SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages onWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.JOBS - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BRAND ASSETS Wakoopa Brand Assets. Welcome to the official Wakoopa brand assets library. In case you intend to publish anything with regards to Wakoopa or need assets for production of an event or other copy, please use the visuals and copy in here as your starting point. NETQUEST AND WAKOOPA JOIN FORCES We’re proud to announce that we are joining forces with the online fieldwork provider Netquest! For the past two years we have been keeping an eye out for a partner to further improve the world of online behavioral research. After working together with Netquest, we noticed the similarities between the two companies. Especially in our corresponding vision: uniting participants’ satisfaction ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall MAPPING THE CUSTOMER JOURNEY WITH BEHAVIORAL DATA The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly soit’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage. Customer journey mapping as a competitive advantage This is typically done through customer journey mapping, WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages onWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.JOBS - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PANELIST DATA PROTECTION With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA BRAND ASSETS Wakoopa Brand Assets. Welcome to the official Wakoopa brand assets library. In case you intend to publish anything with regards to Wakoopa or need assets for production of an event or other copy, please use the visuals and copy in here as your starting point. NETQUEST AND WAKOOPA JOIN FORCES We’re proud to announce that we are joining forces with the online fieldwork provider Netquest! For the past two years we have been keeping an eye out for a partner to further improve the world of online behavioral research. After working together with Netquest, we noticed the similarities between the two companies. Especially in our corresponding vision: uniting participants’ satisfaction ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall MAPPING THE CUSTOMER JOURNEY WITH BEHAVIORAL DATA The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly soit’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage. Customer journey mapping as a competitive advantage This is typically done through customer journey mapping, WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on anWAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on anWAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages onABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. WAKOOPA CASE STUDIES Case studies on behavioral data technology. For the second part of our global case study, hopefully you remember which country each iconstands for!
ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall UNRAVELING HOLIDAY SHOPPING: USING PASSIVE METERING TO Share this post Twitter LinkedIn Email this article. In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as the online paths our participants took to reach their purchases.. Purchase rate. The chart you see here is the amount of people who visited a shopping site and also purchased an item in the same week across HOW TO STAY RELEVANT & NOT ALIENATE PEOPLE: THE BENEFITS It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up MAPPING THE CUSTOMER JOURNEY WITH BEHAVIORAL DATA The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly soit’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage. Customer journey mapping as a competitive advantage This is typically done through customer journey mapping, PRESENTATIONS FROM WHAT CONFERENCE 2017 Segmenting online customer journeys: the U&A for digital strategy. François Erner, Chief Innovation Officer, Respondi. Segmentation is a wonderful tool to devise targeted business strategies: clusters are defined with distinct needs and attitudes to address customers in themost efficient way.
WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on anWAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used.CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on anWAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data. INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages onABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PANEL MANAGEMENT
Panel management from recruitment to completion. Most research agencies use proprietary or open access panels to collect survey data. With the technologies developed by Wakoopa behavioral data can be collected from the same panelists. WAKOOPA CASE STUDIES Case studies on behavioral data technology. For the second part of our global case study, hopefully you remember which country each iconstands for!
ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall UNRAVELING HOLIDAY SHOPPING: USING PASSIVE METERING TO Share this post Twitter LinkedIn Email this article. In this third and final part of our holiday shopping case study, we take a deeper look into the purchases of our respondents as well as the online paths our participants took to reach their purchases.. Purchase rate. The chart you see here is the amount of people who visited a shopping site and also purchased an item in the same week across HOW TO STAY RELEVANT & NOT ALIENATE PEOPLE: THE BENEFITS It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up MAPPING THE CUSTOMER JOURNEY WITH BEHAVIORAL DATA The idea of the customer experience is gaining importance in today’s highly competitive market. And rightly soit’s all about getting a detailed and comprehensive picture of the customer experience for competitive advantage. Customer journey mapping as a competitive advantage This is typically done through customer journey mapping, PRESENTATIONS FROM WHAT CONFERENCE 2017 Segmenting online customer journeys: the U&A for digital strategy. François Erner, Chief Innovation Officer, Respondi. Segmentation is a wonderful tool to devise targeted business strategies: clusters are defined with distinct needs and attitudes to address customers in themost efficient way.
WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on an WAKOOPA BRAND ASSETS Wakoopa Brand Assets. Welcome to the official Wakoopa brand assets library. In case you intend to publish anything with regards to Wakoopa or need assets for production of an event or other copy, please use the visuals and copy in here as your starting point.GET DATA - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA CASE STUDIES Case studies on behavioral data technology. For the second part of our global case study, hopefully you remember which country each iconstands for!
INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPA PANEL PARTNERS LAUNCH NEW BEHAVIORAL DATA TOOLS Share this post Twitter LinkedIn Email this article. The past few months have brought exciting innovations to the field of behavioral data. In order to maximize the utility of passively tracked data, two of our panel partners - MindTake and respondi - took their research to the next level by building tools on top of our passive metering solution. Beyond providing their clients with tracking ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall HOW TO STAY RELEVANT & NOT ALIENATE PEOPLE: THE BENEFITS It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up HOW BEHAVIORAL DATA SHEDS LIGHT ON REAL CONSUMERS' TRAVEL Main results. The main results from the analysis of the survey and behavioral data confirm most of the hypotheses that we made regarding the impact of personality in terms of risk and uncertainty on online travel related behavior. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online.SOLUTIONS - WAKOOPA
Passive metering software. Our passive metering software enables you to collect reliable, high quality online behavioral data of consumers. User centric, cross-device data collection on personal computers, smartphones and laptops. Available for devices that run Windows, Mac, iOS and Android. Compatible with the latest operating systems andWAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
USE CASES - WAKOOPA
Improve research experience and decrease survey length by asking only relevant questions. Add behavioral data to your research design to answer new questions and improve the understanding of today’s online consumer. Our behavioral data supports many innovative research use cases, such as: Audience profiling and segmentation. Customerjourneys.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data. This data holds essential information on online consumer behavior, such as search terms entered, webpages visited and mobile apps used. THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA The basics of data analysis on behavioral data. Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. WHAT'S (NOT) HAPPENING WHAT's (not) happening. We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, we appreciate your enthusiasm for #WHAT18. WAKOOPAGET DATASOLUTIONSUSE CASESBLOGCONTACTABOUT US Real people. Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer.WAKOOPA HUB
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.SOLUTIONS - WAKOOPA
Wakoopa provides researchers with the latest and greatest behavioral data collection technologies, measurement solutions and data distribution models.ABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
CONTACT - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
BEHAVIORAL DATA
Behavioral data made accessible. Our software collects raw data. By applying proprietary processing techniques the data is scrubbed from system interactions and transformed into useful clickstream data.USE CASES - WAKOOPA
Use cases. We help our clients to create best-practice research designs to improve market research. We empower market researchers to better meet end client needs THE BASICS OF DATA ANALYSIS ON BEHAVIORAL DATA Behavioral data is one of the New Kids on the Block in the market research world. Since behavioral data is very different from the data that is coming in from traditional research, we often get the question from data analysts if we can give some guidance in analyzing the data.WAKOOPA BLOG
Wakoopa's source for insights, trends and methodologies for innovative market research. Be inspired, get creative, discover the latest best practices for your business. WHAT'S (NOT) HAPPENING We have some important news to announce today - WHAT Conference 2018 is no longer taking place. We had a great time last year and would like to thank everybody who showed their support and joined us at WHAT 2017. For those of you who had already bought tickets, weABOUT US - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
PASSIVE METERING
or for a lifetime. Wakoopa builds passive metering software that panelists can install on their personal computers, tablets and smartphones. Our bespoke software collects the digital behavior from consumers who are willing to share it – for ad hoc research or on an WAKOOPA BRAND ASSETS Wakoopa Brand Assets. Welcome to the official Wakoopa brand assets library. In case you intend to publish anything with regards to Wakoopa or need assets for production of an event or other copy, please use the visuals and copy in here as your starting point.GET DATA - WAKOOPA
With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source:the consumer.
WAKOOPA CASE STUDIES Case studies on behavioral data technology. For the second part of our global case study, hopefully you remember which country each iconstands for!
INSITES CONSULTING IDENTIFIES 8 DISTINCT CUSTOMER JOURNEYS Philips Lighting is a global market leader with recognized expertise in the development, manufacturing & application of innovative (LED) lighting solutions. In the US Philips Lighting aspires to optimize their online sales of lighting bulbs, luminaires and connected lights by improving traffic to and conversion on Philips branded pages on WAKOOPA PANEL PARTNERS LAUNCH NEW BEHAVIORAL DATA TOOLS Share this post Twitter LinkedIn Email this article. The past few months have brought exciting innovations to the field of behavioral data. In order to maximize the utility of passively tracked data, two of our panel partners - MindTake and respondi - took their research to the next level by building tools on top of our passive metering solution. Beyond providing their clients with tracking ONLINE SHOPPING BEHAVIOR IN ASIA We are happy to share our latest case study with you that was presented at MRMW APAC 2017 together with GMO Research. In this study, we compared the cross-device consumer behavior in Japan and Taiwan with a special focus on shopping. With this study, we not only revealed the overall HOW TO STAY RELEVANT & NOT ALIENATE PEOPLE: THE BENEFITS It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up HOW BEHAVIORAL DATA SHEDS LIGHT ON REAL CONSUMERS' TRAVEL Main results. The main results from the analysis of the survey and behavioral data confirm most of the hypotheses that we made regarding the impact of personality in terms of risk and uncertainty on online travel related behavior. This website uses cookies. Cookies enable us to understand how visitors use our website so that we can improve it. By browsing our website, you agree to our use of cookies.Our cookie policyWakoopa
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WAKOOPA GETS YOU BEHIND THE SCREENS Researchers who want to get up-close and personal with their target audience deserve the best seat in the house. With Wakoopa's passive metering technologies, you get behind the screens. We get you cross-device behavioral data from a single source: the consumer. Capture real people's behavior, analyze their full digital footprints and discover new insights. Enjoy the view. Explore our solutionsWE GET YOU
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BEHAVIORAL DATA
What do you know about the online behavior of your target audience? What do they do online? When and for how long? Which decisions do they take? Our behavioral data collection technologies enable you to collect and access unified behavioral data to quickly find the answers. Start collecting the digital footprints of consumers and watch the profiles and journeys being built. In front of your veryeyes.
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REAL PEOPLE
Wakoopa technologies collect real behavioral data, originating from real people. Millions of moments in a consumer's life pass through the screen of a phone, tablet or personal computer. Consuming information and sharing thoughts on social channels. Entering a query in a search engine. Shopping online. Everything done online is done motivated, goal-orientated and conscious. We are humans, not computers.We get you
A CLEAN PICTURE
Behavioral data is quality data, willingly shared by consumers who are loyal members of online panels. With Wakoopa technologies, consumers are in control through advanced privacy settings and features. Personally identifiable information can be removed. Clean behavioral data is ahead of privacy issues, without distorting the picture. It is the foundation for precise insight generation.USE CASES
FASTER AND MORE INNOVATIVE MARKET RESEARCH Consumers are increasingly relying on their devices. They navigate seamlessly across the web and mobile apps. Their online behavior leaves a massive footprint. Digital, cross-device behavioral data is therefore an essential source of inspiration and validation for brands and researchers in order to truly understand the consumer.Find out more
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Your marketplace for behavioral data Behavioral data collection fuels innovative research designs and better research results. Wakoopa Hub gives you the opportunity to easily access high quality behavioral data on a global scale.Get data
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