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Voxburner reports on Gen Z. We organise the Youth Marketing Strategy summit, Youth Trends annual report and Gen Z research subscription service Voxburner+ for marketing professionals.YOUTH TRENDS
Our global industry events, research and reports keep marketing professionals in touch with the fast-paced world of youth marketing. We bring the industry together to keep up with the constantly changing trends, habits and attitudes of young consumers. TREND ALERT: ANEMOIA Anemoia is not a feeling unique to Gen Z - think for example of the Brits who idealise the “blitz spirit.”. In fact, taking inspiration from an era just before you were born is a thread throughout youth culture. In the ‘90s, the style and music of the‘70s were on
5 AWESOME AD CAMPAIGNS FOR THE YOUTH MARKET Dating community OKCupid pre-dates Tinder, Grindr and Bumble, and was the first major dating site aimed at young people. Last month they launched an advertising campaign that positions the brand as an antidote to the popular ‘hookup’ apps, yet shows that it’s just as modern and youthful as its newer competitors. The stylish, colourful ads reflect their diverse user base, including gay FROM RULE-BREAKING INFLUENCERS TO THE DIVERSITY BACKLASHSEE MORE ONVOXBURNER.COM
10 THINGS EVERYONE GETS WRONG ABOUT GEN Z 4. They care more about playing on their phones than working hard. WRONG! Most of Gen Z may still be at school, but that doesn’t mean they aren’t already working towards a bright future. They aspire to work in creative, interesting and rewarding roles, and recognise that they need to work hard to achieve this goal. YMS:ONLINE - WHERE THE YOUTH MARKETING WORLD MEET YMS:ONLINE - where the youth marketing world meet. YMS:ONLINE USA. July 13th – 15th 2021. Get Tickets. YMS:ONLINE is a virtual 3-day event environment of talks from the biggest and most disruptive brands around, a fully interactive exhibition hall showcasing the latest tech providers and media platforms along with a virtual networking space. 5 FACTS ABOUT MILLENNIALS THAT DEFINITELY DON'T APPLY TO University before work is the typical route. Over 63% of Millennial workers have a bachelor's degree, according to research by Millennial Branding, but this number is likely to decrease when Gen Z reach adulthood.Teens now question the value of a university education due to its high cost, and the possibility that a degree won’t result in a higher paying job.YMS LDN
A must-attend event for anyone looking to understand and reach the ever changing youth demographic. Our flagship physical event returning for its 10th year, YMS London brings together the world’s boldest case studies, industry defining insights & career boosting networkingfor
LUKE HODSON
Founder, Nerds. Forbes 30 under 30 alumnus, Luke Hodson is a born and bred Londoner and founder of Nerds, the award-winning youth + culture marketing agency. Hodson’s vision was to champion the diverse landscape of urban youth culture and collaborate with brands expressing a shared desire to authentically connect with this cohort. VOXBURNERGLOBAL INSIGHTSFASHION & RETAILEDUCATIONTECH & MOBILEHEALTH &BEAUTYFOOD & DRINK
Voxburner reports on Gen Z. We organise the Youth Marketing Strategy summit, Youth Trends annual report and Gen Z research subscription service Voxburner+ for marketing professionals.YOUTH TRENDS
Our global industry events, research and reports keep marketing professionals in touch with the fast-paced world of youth marketing. We bring the industry together to keep up with the constantly changing trends, habits and attitudes of young consumers. TREND ALERT: ANEMOIA Anemoia is not a feeling unique to Gen Z - think for example of the Brits who idealise the “blitz spirit.”. In fact, taking inspiration from an era just before you were born is a thread throughout youth culture. In the ‘90s, the style and music of the‘70s were on
5 AWESOME AD CAMPAIGNS FOR THE YOUTH MARKET Dating community OKCupid pre-dates Tinder, Grindr and Bumble, and was the first major dating site aimed at young people. Last month they launched an advertising campaign that positions the brand as an antidote to the popular ‘hookup’ apps, yet shows that it’s just as modern and youthful as its newer competitors. The stylish, colourful ads reflect their diverse user base, including gay FROM RULE-BREAKING INFLUENCERS TO THE DIVERSITY BACKLASHSEE MORE ONVOXBURNER.COM
10 THINGS EVERYONE GETS WRONG ABOUT GEN Z 4. They care more about playing on their phones than working hard. WRONG! Most of Gen Z may still be at school, but that doesn’t mean they aren’t already working towards a bright future. They aspire to work in creative, interesting and rewarding roles, and recognise that they need to work hard to achieve this goal. YMS:ONLINE - WHERE THE YOUTH MARKETING WORLD MEET YMS:ONLINE - where the youth marketing world meet. YMS:ONLINE USA. July 13th – 15th 2021. Get Tickets. YMS:ONLINE is a virtual 3-day event environment of talks from the biggest and most disruptive brands around, a fully interactive exhibition hall showcasing the latest tech providers and media platforms along with a virtual networking space. 5 FACTS ABOUT MILLENNIALS THAT DEFINITELY DON'T APPLY TO University before work is the typical route. Over 63% of Millennial workers have a bachelor's degree, according to research by Millennial Branding, but this number is likely to decrease when Gen Z reach adulthood.Teens now question the value of a university education due to its high cost, and the possibility that a degree won’t result in a higher paying job.YMS LDN
A must-attend event for anyone looking to understand and reach the ever changing youth demographic. Our flagship physical event returning for its 10th year, YMS London brings together the world’s boldest case studies, industry defining insights & career boosting networkingfor
LUKE HODSON
Founder, Nerds. Forbes 30 under 30 alumnus, Luke Hodson is a born and bred Londoner and founder of Nerds, the award-winning youth + culture marketing agency. Hodson’s vision was to champion the diverse landscape of urban youth culture and collaborate with brands expressing a shared desire to authentically connect with this cohort. YOUTH MARKETING WEBINAR SERIES Gen Z is the largest group spending on beauty, whilst completely transforming the industry landscape putting inclusivity at the forefront. Our Inclusive Beauty Futures Deep Dive aims to highlight the key trends expected in the industry for 2022 and discover how brands are evolving with the Gen Z consumer.| VOXBURNER+
Find the answers to your marketing challenges with Voxburner+. Access all the Gen Z research and expert advice you need to create a stellar youth marketing strategy. With events, insights and community combined, this is the one youth marketing subscription you’ll need. INSIGHTS, EVENTS, COMMUNITY: THE GEN Z MARKETING Why Gen Z. Gen Z is the demographic whose lifestyles, tastes and opinions are constantly changing. Fail to keep up, and risk being left behind. Voxburner+ membership will give you the tools and resources to ensure your brand or organisation is giving the next generation everything they want and need.BLOG — VOXBURNER
Contact 26 May 2021
TREND ALERT: BURNER ACCOUNTS Trend Alert introduces you to the latest trends that are impacting the daily lives of 16-24s. One of the reasons Gen Z are drawn to platforms such as Instagram and TikTok over Facebook is the ability to have multiple accounts reflecting different sides of their lives andpersonalities.
WHY OLIVIA RODRIGO’S ALBUM SOUR IS TAKING GEN Z BY STORM After her single “drivers license” went viral earlier this year, Olivia Rodrigo’s album Sour was one of the most anticipated of 2021 for Gen Z. Released on May 21st, the album opened with the equivalent of 295,000 sales in its first week in the US, and almost every song made it into the Billboard Hot 100 chart. She has also now amassed 11.7 million followers on Instagram, a growth rate STAT OF THE WEEK: 85% OF GEN Z WOULD LIKE TO SEE MORE After the rise in social movements last year, Gen Z has become defined by their championing nature and desire for social justice. In our UK Youth Trends Report 2021, Voxburner found that 85% of Gen Z would like to see more diverse representation in advertising. YOUTH TRENDS S05 E04: ANNE MARIE GIANUTSOS FROM THE DRONE Joining us this week on our Youth Trends podcast is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." FROM RULE-BREAKING INFLUENCERS TO THE DIVERSITY BACKLASH Our global industry events, research and reports keep marketing professionals in touch with the fast-paced world of youth marketing. We bring the industry together to keep up with the constantly changing trends, habits and attitudes of young consumers. 10 YOUTH BRANDS THAT ARE KILLING IT ON SOCIAL 14 August 2019. Youth Strategy, Advertising. 10 youth brands that are killing it on social media. Jessica Pinkett, Voxburner. 14 August 2019. Youth Strategy, Advertising. For today’s 16-24s, social media is their first point of call for communication, entertainment, shopping, and so much more. VOXBURNERGLOBAL INSIGHTSFASHION & RETAILEDUCATIONTECH & MOBILEHEALTH &BEAUTYFOOD & DRINK
Voxburner reports on Gen Z. We organise the Youth Marketing Strategy summit, Youth Trends annual report and Gen Z research subscription service Voxburner+ for marketing professionals.| VOXBURNER+
Find the answers to your marketing challenges with Voxburner+. Access all the Gen Z research and expert advice you need to create a stellar youth marketing strategy. With events, insights and community combined, this is the one youth marketing subscription you’ll need. TREND ALERT: ANEMOIA Anemoia is not a feeling unique to Gen Z - think for example of the Brits who idealise the “blitz spirit.”. In fact, taking inspiration from an era just before you were born is a thread throughout youth culture. In the ‘90s, the style and music of the‘70s were on
10 YOUTH BRANDS THAT ARE KILLING IT ON SOCIAL 14 August 2019. Youth Strategy, Advertising. 10 youth brands that are killing it on social media. Jessica Pinkett, Voxburner. 14 August 2019. Youth Strategy, Advertising. For today’s 16-24s, social media is their first point of call for communication, entertainment, shopping, and so much more. 11 SURPRISING STATS FROM OUR YOUTH TRENDS REPORT 2019 This includes exercise, meditation, colouring, mindfulness apps and crafting. Veganism is clearly a fast-growing trend among young people, but the number of 16-24s who have committed to it full time is still very small. Only 2% eat vegan all the time, but 17% have tried it in total. Similarly, only 11% are vegetarian but 29% have tried it. 5 AWESOME AD CAMPAIGNS FOR THE YOUTH MARKET Dating community OKCupid pre-dates Tinder, Grindr and Bumble, and was the first major dating site aimed at young people. Last month they launched an advertising campaign that positions the brand as an antidote to the popular ‘hookup’ apps, yet shows that it’s just as modern and youthful as its newer competitors. The stylish, colourful ads reflect their diverse user base, including gay 10 THINGS EVERYONE GETS WRONG ABOUT GEN Z 4. They care more about playing on their phones than working hard. WRONG! Most of Gen Z may still be at school, but that doesn’t mean they aren’t already working towards a bright future. They aspire to work in creative, interesting and rewarding roles, and recognise that they need to work hard to achieve this goal. YMS:ONLINE - WHERE THE YOUTH MARKETING WORLD MEET YMS:ONLINE - where the youth marketing world meet. YMS:ONLINE USA. July 13th – 15th 2021. Get Tickets. YMS:ONLINE is a virtual 3-day event environment of talks from the biggest and most disruptive brands around, a fully interactive exhibition hall showcasing the latest tech providers and media platforms along with a virtual networking space. Q&A WITH WHEYHEY ICE CREAM'S DAMIEN KENNEDY We sat down with Damien Kennedy, co-founder of protein ice cream brand, WheyHey! Read on for a story about an unusual concept done right: We know that WheyHey! ice cream is full of goodness: it's marketed as a 'truly healthy' protein-rich ice cream.LISA DER WEDUWE
Lisa Der Weduwe Cultural Project Manager, Museum Of Youth Culture. Working to preserve and celebrate youth culture history, YOUTH CLUB Archive has a collection of over 100,000 photographs, ephemera and objects chronicling 100 years of youth movements. VOXBURNERGLOBAL INSIGHTSFASHION & RETAILEDUCATIONTECH & MOBILEHEALTH &BEAUTYFOOD & DRINK
Voxburner reports on Gen Z. We organise the Youth Marketing Strategy summit, Youth Trends annual report and Gen Z research subscription service Voxburner+ for marketing professionals.| VOXBURNER+
Find the answers to your marketing challenges with Voxburner+. Access all the Gen Z research and expert advice you need to create a stellar youth marketing strategy. With events, insights and community combined, this is the one youth marketing subscription you’ll need. TREND ALERT: ANEMOIA Anemoia is not a feeling unique to Gen Z - think for example of the Brits who idealise the “blitz spirit.”. In fact, taking inspiration from an era just before you were born is a thread throughout youth culture. In the ‘90s, the style and music of the‘70s were on
10 YOUTH BRANDS THAT ARE KILLING IT ON SOCIAL 14 August 2019. Youth Strategy, Advertising. 10 youth brands that are killing it on social media. Jessica Pinkett, Voxburner. 14 August 2019. Youth Strategy, Advertising. For today’s 16-24s, social media is their first point of call for communication, entertainment, shopping, and so much more. 11 SURPRISING STATS FROM OUR YOUTH TRENDS REPORT 2019 This includes exercise, meditation, colouring, mindfulness apps and crafting. Veganism is clearly a fast-growing trend among young people, but the number of 16-24s who have committed to it full time is still very small. Only 2% eat vegan all the time, but 17% have tried it in total. Similarly, only 11% are vegetarian but 29% have tried it. 5 AWESOME AD CAMPAIGNS FOR THE YOUTH MARKET Dating community OKCupid pre-dates Tinder, Grindr and Bumble, and was the first major dating site aimed at young people. Last month they launched an advertising campaign that positions the brand as an antidote to the popular ‘hookup’ apps, yet shows that it’s just as modern and youthful as its newer competitors. The stylish, colourful ads reflect their diverse user base, including gay 10 THINGS EVERYONE GETS WRONG ABOUT GEN Z 4. They care more about playing on their phones than working hard. WRONG! Most of Gen Z may still be at school, but that doesn’t mean they aren’t already working towards a bright future. They aspire to work in creative, interesting and rewarding roles, and recognise that they need to work hard to achieve this goal. YMS:ONLINE - WHERE THE YOUTH MARKETING WORLD MEET YMS:ONLINE - where the youth marketing world meet. YMS:ONLINE USA. July 13th – 15th 2021. Get Tickets. YMS:ONLINE is a virtual 3-day event environment of talks from the biggest and most disruptive brands around, a fully interactive exhibition hall showcasing the latest tech providers and media platforms along with a virtual networking space. Q&A WITH WHEYHEY ICE CREAM'S DAMIEN KENNEDY We sat down with Damien Kennedy, co-founder of protein ice cream brand, WheyHey! Read on for a story about an unusual concept done right: We know that WheyHey! ice cream is full of goodness: it's marketed as a 'truly healthy' protein-rich ice cream.LISA DER WEDUWE
Lisa Der Weduwe Cultural Project Manager, Museum Of Youth Culture. Working to preserve and celebrate youth culture history, YOUTH CLUB Archive has a collection of over 100,000 photographs, ephemera and objects chronicling 100 years of youth movements.| VOXBURNER+
Find the answers to your marketing challenges with Voxburner+. Access all the Gen Z research and expert advice you need to create a stellar youth marketing strategy. With events, insights and community combined, this is the one youth marketing subscription you’ll need. STAT OF THE WEEK: 85% OF GEN Z WOULD LIKE TO SEE MORE After the rise in social movements last year, Gen Z has become defined by their championing nature and desire for social justice. In our UK Youth Trends Report 2021, Voxburner found that 85% of Gen Z would like to see more diverse representation in advertising. NEED TO KNOW: YOUR GUIDE TO OUR YMS:ONLINE DEEP DIVE YMS:ONLINE is mere weeks away and we’re busy pulling together the final touches on what is going to be an incredible event that will leave you feeling empowered, inspired and educated. In the build-up to our virtual gathering, we’ve produced some easy-to-read guides to help you get the most of your experience. This week, we’re going to be taking a look at our Youth Marketing Deep DivesBLOG — VOXBURNER
Youth Trends. Trend Alert Monthly Newsletter TREND ALERT: ANEMOIA Anemoia is not a feeling unique to Gen Z - think for example of the Brits who idealise the “blitz spirit.”. In fact, taking inspiration from an era just before you were born is a thread throughout youth culture. In the ‘90s, the style and music of the‘70s were on
FROM RULE-BREAKING INFLUENCERS TO THE DIVERSITY BACKLASH Our global industry events, research and reports keep marketing professionals in touch with the fast-paced world of youth marketing. We bring the industry together to keep up with the constantly changing trends, habits and attitudes of young consumers. TREND ALERT: ASOS X DISABILITY REPRESENTATION Definitely not crying because of @ASOS using an earring model with a hearing aid 😭 It's the first time I've ever seen a model with a hearing impairment, let alone an earring model and its so refreshing to see this kind of representation for people like me 😍 — asia (@asiasmith_16) April 13, 2021 THE SOCIAL MEDIA PLATFORMS EVERY YOUTH BRAND SHOULD BE ON Youth Strategy, Advertising. The social media platforms every youth brand should be on in 2020. Jessica Pinkett, Voxburner. 5 October 2020. Youth Strategy, Advertising. The social media landscape is constantly changing, and for brands who want to engage young consumers, it can be difficult to keep up. Miss the next big trend andyou could be
HOW WILL GEN Z VOTE IN THE UK GENERAL ELECTION? Going green. According to YouGov, the environment is the third biggest issue impacting votes overall, following Brexit and health. In response, parties are pledging to tackle the climate crisis in their manifestos. 18-24s are already more likely than other age groups to vote for the Green Party, but as the topic of climate change has become central to youth activism in 2019, this could 5 FACTS ABOUT MILLENNIALS THAT DEFINITELY DON'T APPLY TO University before work is the typical route. Over 63% of Millennial workers have a bachelor's degree, according to research by Millennial Branding, but this number is likely to decrease when Gen Z reach adulthood.Teens now question the value of a university education due to its high cost, and the possibility that a degree won’t result in a higher paying job.Voxburner+
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INSIGHTS. EVENTS. COMMUNITY. YOUTH MARKETING INSIGHTS AND EVENTS GEN Z TRENDS EVERY MARKETER SHOULD KNOW ABOUT THE WORLD’S BIGGEST FESTIVAL OF YOUTH MARKETINGEVENTS
YOUTH MARKETING STRATEGY IS OUR SERIES OF GLOBAL EVENTS AND VIRTUAL FESTIVALS DEMYSTIFYING THE CHANGING TRENDS, HABITS AND ATTITUDES OF 16-24S, THE CONSUMERS OF THE FUTURE.VOXBURNER+
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May 26, 2021
3 trends you can expect to learn about at YMS:ONLINEMay 26, 2021
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Voxburner’s annual Youth Trends Report highlights the emerging trends shaping the lives of Gen Z and reveals the brands they’reobsessed with.
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FEATURING GUESTS FROM VOXBURNER'S NETWORK OF GLOBAL BRANDS, AGENCIES AND INDUSTRY YOUTH EXPERTS, LISTEN IN ON DISCUSSIONS COVERING TOPICS THAT WILL HELP YOU BETTER UNDERSTAND AND ENGAGE THE YOUTH MARKET.Listen here
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Our global industry events, research and reports keep marketing professionals in touch with the fast-paced world of youth marketing. We bring the industry together to keep up with the constantly changing trends, habits and attitudes of young consumers. Voxburner is a Student Beans company . © 2021 Voxburner. All Rightsreserved.
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Don’t miss out on trends including VACCINE INCENTIVES, ASOS’ DISABILITY REPRESENTATION, CO-OP’S GRO, GEN Z’S POPULATION SLOWDOWN & more…
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