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COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and OUR VALUES AND BEHAVIOURS Actively share, communicate, cooperate and involve others so that we can be the best. Take the time to build relationships across the organisation. Be open and honest in all your dealings. Include the right people at the right time, respect their views and appreciate their participation. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Last year was a record-breaking year for visits from China to the UK with 270,000 visits, 46% up on the year before, with spend up 18% to £586 million – moving China into Britain’s top 10 most valuable inbound markets for the first time. VisitBritain has ambitions to | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS We've launched our annual review for 2019/20 and our corporate priorities for 2021/22 COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. 2021 TOURISM FORECAST Inbound forecast for the UK (2021 forecast last updated May 7th): 2020: Official inbound tourism statistics for 2020 from the Office for National Statistics were released on May 24 th 2021. These numbers are usually based on the results of the International Passenger Survey (IPS), but the survey was suspended on 16 March 2020 because of the coronavirus (COVID-19) pandemic. ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. INBOUND COVID-19 SENTIMENT TRACKER Inbound COVID-19 sentiment tracker. In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic. Wave 1 of the tracker was fielded between 2 nd -16 th December 2020 in 14 markets and you can downloadthe
COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and OUR VALUES AND BEHAVIOURS Actively share, communicate, cooperate and involve others so that we can be the best. Take the time to build relationships across the organisation. Be open and honest in all your dealings. Include the right people at the right time, respect their views and appreciate their participation. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Last year was a record-breaking year for visits from China to the UK with 270,000 visits, 46% up on the year before, with spend up 18% to £586 million – moving China into Britain’s top 10 most valuable inbound markets for the first time. VisitBritain has ambitions to COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning.TOURIST INFORMATION
Tourist information. If you're based overseas and looking for information about visiting Britain or are planning a domestic trip within England, we have a range of information resources to help you plan. Within the visitbritain.com site you can find, among many other things: Handy tips on immigration, studying in Britain, coming herewith your
INBOUND COVID-19 SENTIMENT TRACKER Inbound COVID-19 sentiment tracker. In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic. Wave 1 of the tracker was fielded between 2 nd -16 th December 2020 in 14 markets and you can downloadthe
TOURISM RECOVERY PLAN A welcome and important step on the industry’s road to recovery, the plan recognises the economic potential of the sector, sets out a clear policy direction for the future and outlines the ambitions for domestic and international tourism, with the aim to: Recover domestic overnight trip volume and spend to 2019 levels by the end of 2022, and inbound visitor numbers and spend by the end of OUR VALUES AND BEHAVIOURS Actively share, communicate, cooperate and involve others so that we can be the best. Take the time to build relationships across the organisation. Be open and honest in all your dealings. Include the right people at the right time, respect their views and appreciate their participation.| VISITBRITAIN
VisitBritain launches legendary tourism campaign in run-up to King Arthur: Legend of the Sword film release| VISITBRITAIN
UK-wide Escape the Everyday campaign launches to boost domestic breaks through autumn and winter| VISITBRITAIN
January to November 2016 highest recorded for tourism spend on day trips across England INBOUND SHOPPING RESEARCH Visitors who went to any of the types of shops explored in this research spent an average of £739 during their trip compared to £414 by those who did not – around 80% more. This rises to £960 per visit for those who included shopping at an outlet, department store or shop selling luxury / designer goods.| VISITBRITAIN
More than six and a half million Brits plan a UK holiday trip thisEaster
| VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning.TOURIST INFORMATION
Tourist information. If you're based overseas and looking for information about visiting Britain or are planning a domestic trip within England, we have a range of information resources to help you plan. Within the visitbritain.com site you can find, among many other things: Handy tips on immigration, studying in Britain, coming herewith your
INBOUND COVID-19 SENTIMENT TRACKER Inbound COVID-19 sentiment tracker. In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic. Wave 1 of the tracker was fielded between 2 nd -16 th December 2020 in 14 markets and you can downloadthe
COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and ABOUT THE ESCAPE THE EVERYDAY CAMPAIGN Escape The Everyday summer toolkit. Our multimedia campaign, Escape the Everyday, reassures consumers and builds their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown. Read the press release and download the new 2021 industry toolkit to get involved in the campaign. ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders.| VISITBRITAIN
A call-handling service will provide you with support and assessors will also carry-out random spot-checks to ensure your business is adhering to the guidance. If you are a visitor who has visited, or plan to visit, an attraction or theme park, please make sure you 'know before you go' by visiting our consumer website. VisitBritain. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD Personalised certificates now available for the We’re Good to Go industry standard. 22 January 2021. In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aidbusiness recovery.
| VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning.TOURIST INFORMATION
Tourist information. If you're based overseas and looking for information about visiting Britain or are planning a domestic trip within England, we have a range of information resources to help you plan. Within the visitbritain.com site you can find, among many other things: Handy tips on immigration, studying in Britain, coming herewith your
INBOUND COVID-19 SENTIMENT TRACKER Inbound COVID-19 sentiment tracker. In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic. Wave 1 of the tracker was fielded between 2 nd -16 th December 2020 in 14 markets and you can downloadthe
COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and ABOUT THE ESCAPE THE EVERYDAY CAMPAIGN Escape The Everyday summer toolkit. Our multimedia campaign, Escape the Everyday, reassures consumers and builds their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown. Read the press release and download the new 2021 industry toolkit to get involved in the campaign. ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders.| VISITBRITAIN
A call-handling service will provide you with support and assessors will also carry-out random spot-checks to ensure your business is adhering to the guidance. If you are a visitor who has visited, or plan to visit, an attraction or theme park, please make sure you 'know before you go' by visiting our consumer website. VisitBritain. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD Personalised certificates now available for the We’re Good to Go industry standard. 22 January 2021. In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aidbusiness recovery.
ABOUT US | VISITBRITAIN Supporting England’s tourism industry, driving inbound visitor spend, providing expert advice to industry and to Government. We are the national tourism agency, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). The tourism industry has been one of the first and hardest hit sectors by COVID-19.
| VISITBRITAIN
VisitBritain launches legendary tourism campaign in run-up to King Arthur: Legend of the Sword film release| VISITBRITAIN
January to November 2016 highest recorded for tourism spend on day trips across England| VISITBRITAIN
Roadmap for easing lockdown restrictions in England. On 22 February the Prime Minister has announced the roadmap for easing lockdown restrictions in England . Further guidance has been released on reopening businesses and venues. outdoor sports facilities – such as tennis and basketball courts, and open-air swimming pools – will beable to
BRITAIN TOURISM STRATEGY Resources and related downloads. Download the full strategy (PDF, 4.53MB).; Read the consultation document with industry and partners (PDF, 817KB).; Take a look at the summary of responses (PDF, 485KB) to our industry consultation – we received nearly 300 with common themes including: building on the 2012 legacy, visas and aviation, working in partnership and a Britain-level business tourism| VISITBRITAIN
UK-wide Escape the Everyday campaign launches to boost domestic breaks through autumn and winter THE VALUE OF TOURISM IN ENGLAND The value of tourism in England. Generating £100.8 billion a year. Employing over 2 million people. Supporting thousands of businesses. Making up over 80% of the UK's total visitor economy, England's tourism sector is vibrant and vital. Tourism works hand in hand with a wide range of sectors across England, including farming, transport,retail
CONTACT US | VISITBRITAIN Contact finder. Use our contact finder to find a specific contact by name, location or job function/area of responsibility. INBOUND NATION, REGION, COUNTY DATA Inbound nation, region, county data. International visitors make it to just about every corner of Britain during the course of the year. Explore full year data using the filter options on the graphs and charts below. If you would like to see the latest quarterly data andtrends by
OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance. | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. The best source of information for 2021 TOURISM FORECAST Inbound forecast for the UK (2021 forecast last updated May 7th): 2020: Official inbound tourism statistics for 2020 from the Office for National Statistics were released on May 24 th 2021. These numbers are usually based on the results of the International Passenger Survey (IPS), but the survey was suspended on 16 March 2020 because of the coronavirus (COVID-19) pandemic. COVID-19 CONSUMER SENTIMENT TRACKER VisitEngland has commissioned a tracking survey to understand domestic intent to take short breaks and holidays both within the U.K. and abroad, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey addresses: the likelihood of U.K. residents to travel; when and where they plan to go; specific trip details such as ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aid business recovery. VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK Now in its eleventh edition, ‘The Pink Book: Legislation for tourist accommodation and attractions’ provides guidance for running an accommodation business and an attraction - from food hygiene and health and safety to business management and tax.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Both partnerships have been established to attract more Chinese visitors to Britain. UK Government Secretary of State for Culture, Media and Sport Karen Bradley and VisitBritain Director Patricia Yates, who is leading a tourism delegation of companies from across Britain, today met with senior executives from Hainan Airlines and Alitrip at an event at Madame Tussauds in Shanghai, as part of NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday. | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. The best source of information for 2021 TOURISM FORECAST Inbound forecast for the UK (2021 forecast last updated May 7th): 2020: Official inbound tourism statistics for 2020 from the Office for National Statistics were released on May 24 th 2021. These numbers are usually based on the results of the International Passenger Survey (IPS), but the survey was suspended on 16 March 2020 because of the coronavirus (COVID-19) pandemic. COVID-19 CONSUMER SENTIMENT TRACKER VisitEngland has commissioned a tracking survey to understand domestic intent to take short breaks and holidays both within the U.K. and abroad, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey addresses: the likelihood of U.K. residents to travel; when and where they plan to go; specific trip details such as ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aid business recovery. VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK Now in its eleventh edition, ‘The Pink Book: Legislation for tourist accommodation and attractions’ provides guidance for running an accommodation business and an attraction - from food hygiene and health and safety to business management and tax.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Both partnerships have been established to attract more Chinese visitors to Britain. UK Government Secretary of State for Culture, Media and Sport Karen Bradley and VisitBritain Director Patricia Yates, who is leading a tourism delegation of companies from across Britain, today met with senior executives from Hainan Airlines and Alitrip at an event at Madame Tussauds in Shanghai, as part of NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday. COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning.TOURIST INFORMATION
Britain. Within the visitbritain.com site you can find, among many other things:. Handy tips on immigration, studying in Britain, coming here with your children, medical information, tipping etiquette etc.; UK holiday destinations to suit everyone. Choose where to go in Britain with our guide to the best places to visit in the UK.; And don't leave home without visiting our online shop to book INBOUND COVID-19 SENTIMENT TRACKER Wave 1 of the tracker was fielded between 2 nd-16 th December 2020 in 14 markets and you can download the full report for wave 1 here (PDF, 7MB).. Wave 2 of the tracker was fielded between 24 th March-5 th April 2021 in 20 markets. This includes 14 from the first wave: Australia, Canada, China, France, Germany, India, the Irish Republic, Italy, Netherlands, Norway, Saudi Arabia, Spain, Sweden| VISITBRITAIN
UK-wide Escape the Everyday campaign launches to boost domestic breaks through autumn and winter INBOUND SHOPPING RESEARCH Further resources. Shopping is one activity that can account for much of the expenditure of weathly travellers. Take advantage of our resources on the luxury market.. Find out more about luxury travellers from the USA, China and the GCC, how they define a luxury trip, how they plan their holidays and what their opinion of Britain is (PDF,2.6MB).
DOMESTIC SUPPORT FUND A new fund supporting the events industry recovery will provide financial support to not-for-profit organisations hosting domestic business events from 21 June to 17 December 2021. OUR VALUES AND BEHAVIOURS Find out more about our shared values and behaviours that define our culture and our way of working. OUR FIVE YEAR STRATEGY Our new strategy sets our vision for the next half-decade. Working in partnership we will achieve our ambition, united behind a clear mission. To make tourism one of the most successful and productive sectors for the UK economy. NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday. HOW TO BECOME A TOUR GUIDE How to become a tour guide. Being a tour guide can be a rewarding career choice and make a real difference between a good and great experience for visitors. | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
2021 TOURISM FORECAST There are forecast to be 9.0 million visits from Europe in 2021, 33% of the 2019 level; and 2.2 million visits from long haul markets, 17% of the 2019 level. The value of visitor spending in 2021 is forecast to be £3.4 billion and £2.8 billion from European and long haul visitors respectively. There are a number of assumptions behind, and COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD Personalised certificates now available for the We’re Good to Go industry standard. 22 January 2021. In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aidbusiness recovery.
VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK VisitEngland launches latest edition of the Pink Book. 07 April 2021. VisitEngland has today published the latest edition of its popular Pink Book outlining regulatory requirements and guidance for accommodation providers and attractions in England. Now in its eleventh edition, ‘The Pink Book: Legislation for touristaccommodation and
| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Last year was a record-breaking year for visits from China to the UK with 270,000 visits, 46% up on the year before, with spend up 18% to £586 million – moving China into Britain’s top 10 most valuable inbound markets for the first time. VisitBritain has ambitions to NEW ACCESSIBLE TOURISM MARKET RESEARCH New accessible tourism market research. 10 July 2018. We have published new research on non-participation in tourism activities, examining why some people with health conditions do not take holidays. Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
2021 TOURISM FORECAST There are forecast to be 9.0 million visits from Europe in 2021, 33% of the 2019 level; and 2.2 million visits from long haul markets, 17% of the 2019 level. The value of visitor spending in 2021 is forecast to be £3.4 billion and £2.8 billion from European and long haul visitors respectively. There are a number of assumptions behind, and COVID-19 CONSUMER SENTIMENT TRACKER The COVID-19 Consumer Sentiment Tracker is based on a U.K. nationally representative sample of 1,500 adults aged 16+ with additional boosts for Scotland and Wales. This initially ran across a consecutive 13 week period between May and August 2020 and was succeeded by a second phase, updated on a fortnightly cadence, between September 2020 and ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. OUR FIVE YEAR STRATEGY Our new five-year strategy sets out our agenda, which builds on tourism’s record of success and delivers against an ambitious growth target for Britain - to attract 49 million visits by 2025 spending £35 billion. This strategy comes at a time of critical importance. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD Personalised certificates now available for the We’re Good to Go industry standard. 22 January 2021. In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aidbusiness recovery.
VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK VisitEngland launches latest edition of the Pink Book. 07 April 2021. VisitEngland has today published the latest edition of its popular Pink Book outlining regulatory requirements and guidance for accommodation providers and attractions in England. Now in its eleventh edition, ‘The Pink Book: Legislation for touristaccommodation and
| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Last year was a record-breaking year for visits from China to the UK with 270,000 visits, 46% up on the year before, with spend up 18% to £586 million – moving China into Britain’s top 10 most valuable inbound markets for the first time. VisitBritain has ambitions to NEW ACCESSIBLE TOURISM MARKET RESEARCH New accessible tourism market research. 10 July 2018. We have published new research on non-participation in tourism activities, examining why some people with health conditions do not take holidays. Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. INBOUND COVID-19 SENTIMENT TRACKER Inbound COVID-19 sentiment tracker. In partnership with Visit Wales, VisitScotland and London & Partners, we commissioned research to understand international consumer sentiment towards international travel during the COVID-19 pandemic. Wave 1 of the tracker was fielded between 2 nd -16 th December 2020 in 14 markets and you can downloadthe
| VISITBRITAIN
UK-wide Escape the Everyday campaign launches to boost domestic breaks through autumn and winter DOMESTIC SUPPORT FUND A new fund supporting the events industry recovery will provide financial support to not-for-profit organisations hosting domestic business events from 21 June to 17 December 2021. OUR VALUES AND BEHAVIOURS Actively share, communicate, cooperate and involve others so that we can be the best. Take the time to build relationships across the organisation. Be open and honest in all your dealings. Include the right people at the right time, respect their views and appreciate their participation. INBOUND SHOPPING RESEARCH Visitors who went to any of the types of shops explored in this research spent an average of £739 during their trip compared to £414 by those who did not – around 80% more. This rises to £960 per visit for those who included shopping at an outlet, department store or shop selling luxury / designer goods.| VISITBRITAIN
Latest Research and Insights. Learn what the latest data and trends show us about tourism in England/to the UK in the months ahead. Webinar recorded 15 October. VisitBritain/Jon Attenborough. VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK VisitEngland launches latest edition of the Pink Book. 07 April 2021. VisitEngland has today published the latest edition of its popular Pink Book outlining regulatory requirements and guidance for accommodation providers and attractions in England. Now in its eleventh edition, ‘The Pink Book: Legislation for touristaccommodation and
NEW ACCESSIBLE TOURISM MARKET RESEARCH New accessible tourism market research. 10 July 2018. We have published new research on non-participation in tourism activities, examining why some people with health conditions do not take holidays. Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. HOW TO BECOME A TOUR GUIDE A series of 'how to' guides to tour guiding aim to help individuals and organisations start a tour guiding business or develop their existing tour guide offering. They include information on market insights, business set-up costs, industry best practice and pricing. The series includes: How to be an Ancestral Guide. How to be aCostumed Guide.
| VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. The best source of information for 2021 TOURISM FORECAST Inbound forecast for the UK (2021 forecast last updated May 7th): 2020: Official inbound tourism statistics for 2020 from the Office for National Statistics were released on May 24 th 2021. These numbers are usually based on the results of the International Passenger Survey (IPS), but the survey was suspended on 16 March 2020 because of the coronavirus (COVID-19) pandemic. COVID-19 CONSUMER SENTIMENT TRACKER VisitEngland has commissioned a tracking survey to understand domestic intent to take short breaks and holidays both within the U.K. and abroad, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey addresses: the likelihood of U.K. residents to travel; when and where they plan to go; specific trip details such as ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aid business recovery. VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK Now in its eleventh edition, ‘The Pink Book: Legislation for tourist accommodation and attractions’ provides guidance for running an accommodation business and an attraction - from food hygiene and health and safety to business management and tax.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Both partnerships have been established to attract more Chinese visitors to Britain. UK Government Secretary of State for Culture, Media and Sport Karen Bradley and VisitBritain Director Patricia Yates, who is leading a tourism delegation of companies from across Britain, today met with senior executives from Hainan Airlines and Alitrip at an event at Madame Tussauds in Shanghai, as part of NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday. | VISITBRITAINLATEST NEWS & MEDIA CENTREWHO WE ARE & WHAT WE DOOPPORTUNITIES & CAMPAIGNS See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning. The best source of information for 2021 TOURISM FORECAST Inbound forecast for the UK (2021 forecast last updated May 7th): 2020: Official inbound tourism statistics for 2020 from the Office for National Statistics were released on May 24 th 2021. These numbers are usually based on the results of the International Passenger Survey (IPS), but the survey was suspended on 16 March 2020 because of the coronavirus (COVID-19) pandemic. COVID-19 CONSUMER SENTIMENT TRACKER VisitEngland has commissioned a tracking survey to understand domestic intent to take short breaks and holidays both within the U.K. and abroad, with particular focus around the current barriers and concerns around travel and how these will evolve over time. The survey addresses: the likelihood of U.K. residents to travel; when and where they plan to go; specific trip details such as ENGLISH TOURISM WEEK 2021 English Tourism Week 22-31 May 2021 - Here for tourism Save the date for English Tourism Week which will take place on 22 - 31 May 2021.. VisitEngland is proud to lead the annual English Tourism Week campaign celebrating our diverse, exciting and vibrant sector, and showcasing the quality, range and value of English tourism to stakeholders. PERSONALISED CERTIFICATES NOW AVAILABLE FOR THE WE’RE GOOD In response to feedback from businesses, we can confirm that we will be retaining the We're Good to Go programme for the next few months, in partnership with VisitScotland, Visit Wales and Tourism Northern Ireland, to aid business recovery. VISITENGLAND LAUNCHES LATEST EDITION OF THE PINK BOOK Now in its eleventh edition, ‘The Pink Book: Legislation for tourist accommodation and attractions’ provides guidance for running an accommodation business and an attraction - from food hygiene and health and safety to business management and tax.| VISITBRITAIN
Prior to joining DCMS, Duncan worked on transition period negotiations and domestic preparedness at the Department for Exiting the European Union. Duncan has over 15 years' experience in the Civil Service, serving as Principal Private Secretary to the Attorney General and Chief of Staff at HM Revenue and Customs, as well as holding roles in HM Treasury and the Cabinet Office. VISITBRITAIN LAUNCHES PARTNERSHIP TO ATTRACT MORE CHINESE Both partnerships have been established to attract more Chinese visitors to Britain. UK Government Secretary of State for Culture, Media and Sport Karen Bradley and VisitBritain Director Patricia Yates, who is leading a tourism delegation of companies from across Britain, today met with senior executives from Hainan Airlines and Alitrip at an event at Madame Tussauds in Shanghai, as part of NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday. COVID-19 | VISITBRITAIN The ongoing COVID-19 pandemic has caused global disruption to the travel industry with all travel currently at a stand still. Please find below our response to COVID-19 including how we have been supporting the UK tourism industry, see the the latest news, advice and support available to businesses from the UK Government and our work for recovery planning.TOURIST INFORMATION
Britain. Within the visitbritain.com site you can find, among many other things:. Handy tips on immigration, studying in Britain, coming here with your children, medical information, tipping etiquette etc.; UK holiday destinations to suit everyone. Choose where to go in Britain with our guide to the best places to visit in the UK.; And don't leave home without visiting our online shop to book INBOUND COVID-19 SENTIMENT TRACKER Wave 1 of the tracker was fielded between 2 nd-16 th December 2020 in 14 markets and you can download the full report for wave 1 here (PDF, 7MB).. Wave 2 of the tracker was fielded between 24 th March-5 th April 2021 in 20 markets. This includes 14 from the first wave: Australia, Canada, China, France, Germany, India, the Irish Republic, Italy, Netherlands, Norway, Saudi Arabia, Spain, Sweden| VISITBRITAIN
UK-wide Escape the Everyday campaign launches to boost domestic breaks through autumn and winter INBOUND SHOPPING RESEARCH Further resources. Shopping is one activity that can account for much of the expenditure of weathly travellers. Take advantage of our resources on the luxury market.. Find out more about luxury travellers from the USA, China and the GCC, how they define a luxury trip, how they plan their holidays and what their opinion of Britain is (PDF,2.6MB).
OUR VALUES AND BEHAVIOURS Find out more about our shared values and behaviours that define our culture and our way of working. OUR FIVE YEAR STRATEGY Our new strategy sets our vision for the next half-decade. Working in partnership we will achieve our ambition, united behind a clear mission. To make tourism one of the most successful and productive sectors for the UK economy. NEW ACCESSIBLE TOURISM MARKET RESEARCH Researchers, Kantar TNS, conducted 6,171 face-to-face interviews with a representative sample of the GB population between Feb-March 2018. Key findings reveal that that £116.7 million would be generated per year if each person with an impairment took a domestic holiday.| VISITBRITAIN
Sarah Fowler is chief executive of the Peak District National Park Authority. Sarah works to deliver positive change for people and theenvironment.
HOW TO BECOME A TOUR GUIDE How to become a tour guide. Being a tour guide can be a rewarding career choice and make a real difference between a good and great experience for visitors. WE USE COOKIES ON THIS SITE TO ENHANCE YOUR USER EXPERIENCE. SEE OUR UPDATED COOKIES POLICY . By clicking any link on this page you are giving your consent for usto set cookies.
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Our impact in 2019/2020 and tourism recovery We've launched our annual review for 2019/20 and our corporate priorities for 2021/22...Learn more
Inbound COVID-19 sentiment tracker See latest results from wave 2 of the research in 20 international markets looking at consumer sentiment towards travel during thepandemic.
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Escape The Everyday this summer UK-wide Escape the Everyday campaign launches to boost domestic breaks this summer. Watch the new video and look out for the paid advertising campaign coming...Read more
New business recovery case studies launched Get inspired by our 10 business recovery interviews showcasing resilience and innovation. Watch the full set now online.Find out more
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The Business Events Growth Programme is open for applications The programme supports the attraction of international business events to the UK. Apply now.Find out more
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New toolkit for Escape The Everyday Our domestic summer campaign is now live. Find out more.Read more
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Download the new English Tourism Week toolkit English Tourism Week (22-31 May) is fast approaching to show support for the sector as reopening begins. Download logos, posters and briefings to help you get involved, and show that you are Here forTourism.
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New edition of the Pink Book launched The 11th edition of our Pink Book now includes regulatory and legislation information for attractions as well as accommodation providers. Order your copy.Read more
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UK businesses registered ‘We’re Good To Go’ get global ‘SafeTravels’ stamp
Businesses in the UK registered to the ‘We’re Good To Go’ industry standard scheme can now be automatically issued with the international ‘Safe Travels’ stamp from the WTTC.Read more
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Our research
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See further results
Domestic COVID-19 consumer sentiment The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK andabroad.
See further results
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Tourism forecast 2021 Take a look ahead with our inbound and domestic forecasts for 2021.See more
See more results
Domestic day visits in 2019 The Annual Great Britain Day Visits Survey 2019 results are nowavailable.
See more results
Read full report
Domestic overnight trips in 2019 The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.Read full report
Read a copy
Types of transport inbound visitors use during their stay in BritainRead a copy
https://www.visitbritain.org/youth-study Inbound COVID-19 sentiment trackerSee further results
Domestic COVID-19 consumer sentiment The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK andabroad.
See further results
See more
Tourism forecast 2021 Take a look ahead with our inbound and domestic forecasts for 2021.See more
See more results
Domestic day visits in 2019 The Annual Great Britain Day Visits Survey 2019 results are nowavailable.
See more results
Read full report
Domestic overnight trips in 2019 The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.Read full report
Read a copy
Types of transport inbound visitors use during their stay in BritainRead a copy
https://www.visitbritain.org/youth-study Inbound COVID-19 sentiment trackerSee further results
Domestic COVID-19 consumer sentiment The fortnightly tracking survey was set up to understand domestic intent to take short breaks and holidays both within the UK andabroad.
See further results
See more
Tourism forecast 2021 Take a look ahead with our inbound and domestic forecasts for 2021.See more
See more results
Domestic day visits in 2019 The Annual Great Britain Day Visits Survey 2019 results are nowavailable.
See more results
Read full report
Domestic overnight trips in 2019 The report highlights that the volume of domestic overnight trips taken in GB increased +4% to 122.8 million, while spend on these trips increased +3% to £24.7 billion in 2019 vs 2018.Read full report
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